business planning timeline

How to Create a Business Plan Timeline

Below you will learn what a business plan timeline is and where it belongs in your business plan.  

What is a Business Plan Timeline?

A business plan timeline lays out the key milestones you hope to achieve in your business and when you plan to accomplish them.   

The Importance of a Timeline

In running a business, it is very easy to get caught up in day-to-day activities and putting out fires. When you do this, unfortunately, it’s hard to grow your business. Having a timeline that lists your key goals forces you to spend time each day, week, and month to work on key growth initiatives.

Also, if you are seeking funding, investors and lenders need to understand these milestones and your projected dates for accomplishing them. This helps give them confidence that you will successfully execute your plan. 

Also, having a timeline helps you better prioritize your time and hire the right people at the right time.

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Where does the timeline go in the business plan.

The timeline belongs primarily in the Operations Plan of your business plan, however, you may include some highlights within the Executive Summary as well. 

Using the established key milestones you have created, you will now assign a timeframe to those milestones to show when you expect to reach each milestone. Remember, use historical data and be realistic in your timeline so that you can meet these goals.  

What Should Be Included in the Timeline?

Your business is currently at point A. Where you want to go is to point B. Now getting from point A to point B requires you to complete milestones.

And the most important ones are what I call “risk-mitigating milestones.” These are the milestones that help eliminate the risk of your company failing.

Some examples of “risk mitigating milestones” may include:

• Finding a location for your business, store, warehouse, etc.
• Getting the permits and licenses
• Building the facility/store
• Hiring and training staff
• New products and services introductions
• Store opening date
• Key employee hires
• Revenue milestones (date when sales exceed $X, when sales exceed $Y, etc.)
• Key partnerships executed
• Key customer contracts secured
• Key financial events (future funding rounds, IPO, etc.)

As an entrepreneur or small business owner, it is your job to identify your risk-mitigating milestones and prioritize them so that you can take steps each day toward the larger business goals.  

How to Create & Prioritize Your Milestone List

Create your detailed risk-mitigating milestone list first. The goal should be to list approximately six major milestones in the next year, five milestones in the following year, and so on for up to five years (so include two in year 5). 

You can use this as a “To Do” list and ensure you achieve your goals each day, week, and month, further developing your business strategy.

Next to each milestone, include the expected timeframe, due date, and the budget you will need to attain them. For example, you may want to launch a billboard marketing campaign over a 6-month period (Expected Due Date: 6/30/2022), and the expected cost is $18,000.

After you create your milestone list, you need to prioritize them. Decide on which milestones you should achieve with the initial funding if needed. Ideally, these will get you to the point where you are generating revenues or profits. This is because the ability to generate revenues significantly reduces the risk of your venture; as it proves to lenders and investors that customers want the products and/or services you are offering.

By setting up your milestones, you will figure out what you can accomplish for less money. And the fact is, the less money you need to raise, the easier it generally is to raise it (mainly because the easiest to raise money sources offer lower dollar amounts).  

How to Develop a Timeline For Your Business Plan

You’ve already completed the hard part. 

Now, it’s time to schedule your milestone list and convert it into a timeline format to give you a quick visual reference. Be sure that your timeline includes all the milestones that you’ve deemed a priority.

There are many businesses that prefer to develop Gantt charts, while others may prefer a calendar, Excel sheet, or another preferred format. Choose the format that works best for you.

There are several format options and platforms to choose from if you do a quick search for “ create a timeline online .” However, keep in mind that it’s not how pretty the timeline is, it’s about functionality and the ease of use to track the progress of all the tasks completed. 

Here are a couple of options:

Source: SlideTeam

This one-page timeline is a downloadable template that is clean and easy to read and follow. While it doesn’t have all the details on this one page, it has enough information to help business leaders understand if the team is on track.

Source: Office Timeline

This is a PowerPoint Presentation add-in that allows you to create a custom Gantt chart with your Microsoft Office account. While the chart above says a 5-year plan, note that they did not include the parts of the milestones beyond Year 1. This may be to reduce clutter and keep focused on the near-future goals. 

Source: GanttPro

This Gantt chart online platform offers another alternative allowing you to assign tasks to others on your team and monitor their progress all in one place. It also tracks the time to complete each task so that you can better schedule in the future for similar projects.

These are only a few of the platforms available online to create an amazing timeline for your business plan. In the beginning, it may be a lot of work to set up, but once you obtain the funding you are seeking, it’ll be well worth the time and effort.

By creating a timeline as early as possible in the business planning process, you can begin to establish realistic goals that can help improve day-to-day decision-making and boost confidence among current and potential stakeholders.

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A business plan lays the foundation for the organization you’re in the process of starting. It helps you develop and understand your business strategy, and it enables investors to see the potential in your company. When you’re working on the timeline or schedule for your business plan, it’s essential to consider both the big picture and the smaller details to stay on schedule while starting and running your business.

Identify and Schedule Your Key Milestones

There’s a lot to do when you’re trying to get your business off the ground. To determine how to create your timeline or schedule, it’s critical to identify your key milestones. These are the things you need to complete to launch your business.

Your key business milestones may include:

• Legal procedures such as incorporating your business or creating a partnership;
• Acquiring all the required federal, state and county licenses and permits;
• Securing your office, retail or manufacturing space;
• Designing, developing and packaging your product for sale;
• Purchasing business items such as a POS system, shelving or other materials;
• Hiring your employees;
• Launching your marketing campaign; and
• Officially opening your business.

After you schedule the large milestones, you can begin to factor in the smaller targets you need to hit. These may include creating your marketing materials and scheduling employee interviews. The smaller milestones build up to the larger ones.

Consider Past, Present and Future

When you’re creating the timeline for your business plan, don’t forget to factor in what you have already accomplished. The milestones you have achieved should also be part of your timeline. This information helps your investors understand the steps you have already taken and how much further you have to go.

An example of a timeline in a business plan may include market research you have already conducted or relationships with suppliers you have established.

Create a timeframe for each key milestone. Include a start date and an end date for items that require weeks or months of planning and execution. Some items may only require a due date.

Be sure to consider interdependencies for your milestones. Some milestones cannot be started until you have completed others.

For example, you cannot open your business until you have secured your permits. However, certain tasks can be completed in tandem, such as working on your marketing campaigns and obtaining business items.

Your business plan should not only be concerned with the immediate future. Include the milestones you intend to hit one, three and five years from now. You may plan to add new product lines to your business, consider expanding the warehouse facility or anticipate moving into a new downtown office in five years.

Use the Right Format to Create Your Business Timeline

Because business plan timelines have many interrelated components and complex schedules, it’s important to present your timeline in a way that’s easy to read and follow. Consider using a Gantt chart, which is a useful way to visually illustrate a project’s schedule. Gantt charts also show the interdependencies of specific tasks, which is necessary for a business plan timeline. A Gantt chart enables you to input start dates, end dates and hard deadlines.

You can create a Gantt chart in Microsoft Excel with the help of a free template that you download from the Microsoft website. You can also use a specialized Gantt chart solution, such as that offered by SmartSheet. It includes a preformatted template so you can easily add in tasks and dates, establish hierarchies and delineate dependencies.

• Microsoft Office: Present Your Data in a Gantt Chart in Excel
• U.S. Small Business Administration: Write Your Business Plan
• Money Instructor: Business Plans: Initial Start-Up Timeline
• WrittenSuccess: Building a Business Plan Timeline: What to Consider
• SmartSheet: How to Create a Gantt Chart in Excel With a Template

Anam Ahmed is a Toronto-based writer and editor with over a decade of experience helping small businesses and entrepreneurs reach new heights. She has experience ghostwriting and editing business books, especially those in the "For Dummies" series, in addition to writing and editing web content for the brand. Anam works as a marketing strategist and copywriter, collaborating with everyone from Fortune 500 companies to start-ups, lifestyle bloggers to professional athletes. As a small business owner herself, she is well-versed in what it takes to run and market a small business. Anam earned an M.A. from the University of Toronto and a B.A.H. from Queen's University. Learn more at www.anamahmed.ca.

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Top 5 Business Plan Timeline Template with Samples and Examples

Vaishali Rai

US statesman Benjamin Franklin has given the world this timeless piece of wisdom, “If you fail to plan, you are planning to fail.” 

Yet, many entrepreneurs leap into initiating their business plans without having a solid business timeline. 

Writing a business plan timeline can sound boring, complex, and a waste of time when you're a busy entrepreneur with so much on your plate. However, for many businesses, the timelining phase is a make-or-break step that could save you time, money, resources, and energy in the long run.

Let's talk about what a Business Plan timeline is.

A business plan timeline is a flexible roadmap to the business's accomplished and pending goals. Any startup or new business must use a business plan timeline to track its achievements, milestones, and failures. In simple terms, a business plan timeline is a guide that outlines and tracks the progress of your business to date. It features the effectiveness of business strategies to track productivity, such as digital marketing tasks, market research projects, and organizational operations activities.

You’ve created a strategic business plan — now what? You need some additional planning documents to help map out your long-term strategy by outlining your daily actions. Stay on track with our carefully structured Top 10 Business Operational Plan Templates with Samples and Examples!

Why do you need a business plan timeline template?

The thought of starting a business plan can be an exciting time. No matter how excited you are to start with your great idea, it pays to slow down and create a timeline that will help determine loopholes in your plan and identify structural weaknesses of your business at an early stage. A good timeline template presents a road map to structure, operate, and grow your business. Competitors are waiting to outshine, even ambush, you. Thus, a business plan timeline template helps identify your company's core strengths using a balanced combination of logic and strategy.

From business analysis to financial projections, our thoughtfully-designed business plan timeline templates will set benchmarks, proactively align your team around a shared objective, and help avoid getting off track.

The 100% customizable nature of the our business plan ppt templates provides you with the desired flexibility to edit your presentations. The content ready slides give you the much-needed structure.

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Template 1: 10-Day Timeline Information Technology Marketing Activities Business Planning

Initiating marketing activities with a clear plan leads to consistent achievements. Use this 100% customized 10-Day Timeline Information Technology Marketing Activities template to present your data in a clear, easy-to-understand format. The template includes 11 slides, including a 10-day timeline, information, technology, marketing, and activities.

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Template 2: 3-year Planning Timeline Business Plan Achievement Innovation Development

Keep your audience glued to seats with this professionally designed 3-year planning timeline Template. The template revolves around a new product innovation timeline, including innovation, transformation, strengths, weaknesses, efficiency, and effectiveness of a product. This deck comprises ten slides with creative visuals and well-researched content with appropriate layouts, diagrams, graphs, icons, charts, etc.

Template 3: Three-month Business Planning Timeline

A business plan is a set of actions or processes that describe how an organization plans and runs. This three-month Business Planning Timeline helps you demonstrate business plans essential for an organization to grow and accomplish its goals. The template helps in discussing approaches, techniques, tips, strategies, tools, and processes available with your team to achieve a target.

Template 4: Monthly Business Plan Animation Timeline

Guide your team about theories and methods of the sales planning and selling with this impressive Monthly Business Plan Animation Timeline Template. Clearly share your organization's vision, mission, and milestones timeline with your team. Get an overview of the specific market segments which your organization is targeting. It also helps identify the areas for improvement, failures, and weaknesses.

Template 5: Business Plan Executive Summary Company Timeline

A company's executive summary is like the back cover of your book. Capture and hold interest with this well-crafted and engaging business plan executive summary company timeline template that can effectively display the organization's policy, description, financial information, project fund investment, and market analysis. The template helps decision-makers get the gist of the entire project with just a flip through the executive summary.

THE TEST OF TIME

Multiple business plans come and go, but a business timeline has always stood the test of time. A business timeline is more than a bunch of numbers, scribbles, and buzzwords. It is a visual walkthrough of your business's journey and a roadmap to achieve key milestones while remaining useful and valued among competitors. Creating certainty, clarity, and consistency are the three foundations of a winning business plan template.

Don't wait! Grab your favorite business plan timeline template from the above set, prioritize your time better, and hire the right people at the right time for the right role.

FAQs on Business Plan Timeline

What is a timeline in a business plan.

The timeline is primarily a part of the Operations Plan of your business. However, you can also incorporate some key highlights from the timeline in the executive summary. 

A business plan timeline refers to a timeframe assigned against the established key milestones to show the expected duration to reach each of them. Your business plan timeline depends on historical and real-time data for it to be as practical and realistic as possible. An ideal business plan timeline includes the following elements:

• Where do you want to reach?
• When do you want to reach?
• How do you want to reach?

How do you write a timeline for a business plan?

First, to create a timeline, schedule your milestone list and put it into a timeline format for a quick visual reference. Make sure milestones are sorted by priority. There are many ways to create a business plan timeline. Some of these are:

• Gantt charts
• Excel sheets

Choose the format that works best for you, depending upon the functionality and the ease of use to track progress of completed tasks. However, you can always use our well-designed and researched business timeline templates to curate yours.

What are the seven steps of a business plan?

A good business plan provides direction to the company, attracts investors, and converts visitors into buyers. 

Now, how do you write a business plan?

• Research : To write the perfect plan, you must intimately know your company, product, competition, and market.
• Determine the purpose of your plan : Your plan is a road map that provides directions, steers the business towards gradual success, and helps avoid any bumps.
• Create a company profile : It displays the history of an organization, the products and services offered, the target market and audience, financial resources, and how you're going to solve a problem.
• Document business aspects : Investors want to ensure your business is profitable. Thus, they do in-detail research about your company. Document everything to help with this process, so you don't miss anything.
• Build a strategic marketing plan : A great business plan must include a strategic marketing plan that demonstrates your marketing activities and efforts.
• Make your plan adaptable based on your target audience : Each reader does have different interests. If you're successfully capturing these interests and data early, you can incorporate them while preparing a business plan for a particular audience.
• Explain why you care : Whether you're sharing your plan with an investor, team member, or a customer. Your plan must confidently present that you're passionate, dedicated, and care about your audience, business, and the plan.

What is a project timeline in a business proposal?

A business plan is just a wish list without a clear picture of what will happen. The best way to ensure the business plan stays aligned with the project requirements is by maintaining a project timeline.

A project timeline lays out the milestones of your business plan, employees' details, organization policy, locations, project fund investment, sales targets, net revenue expected and other targets, and the estimated time it will take to meet these.

A project timeline is a chronological list of plans, tasks, and activities that gives project managers a comprehensive view of the project plan. It is usually created in a template or bar chart, where each activity or task is allocated a name along with its start and end date.

Mainly, a project timeline provides an in-depth overview of the project, including its start date, due date, and task dependencies, if any.

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How to Set and Use Milestones in Your Business Plan

12 min. read

Updated March 4, 2024

As a new business owner, there are fewer more exciting moments than seeing your big idea come to life as you open your door (or website) to customers for the first time.

But are you ready for what comes next? 

Mapping out each step of your business’s evolution – from early planning to long-term growth planning – is just as important as knowing what your value proposition is, or who your target customers are. That makes milestone planning a crucial part of your business plan.

After all, you can’t achieve your vision for the business without understanding the steps and resources required to get there. Adding milestones in a business plan helps keep your business on track and ensures progress toward your goals.

In this article, we’ll discuss the importance of milestones in business planning, how to create effective milestones, examples of common business goals, the difference between goals, objectives, and milestones, and tips for managing your milestones effectively.

Why do you need milestones in your business plan?

The Milestones table is one of the most important in your business plan. It sets the plan into practical, concrete terms, with real budgets, deadlines, and management responsibilities. It helps you focus as you are writing your business plan, and helps you implement your plan as you grow your business.

Milestones put some bite into your plan and management strategy by listing specific actions to be taken. Each action becomes a milestone. This is where a business plan becomes a real plan, with specific and measurable activities, instead of just a document.

Milestones play a key role in your business plan for several reasons:

Tracking progress

Milestones help measure progress towards objectives, keeping your business on course.

Encouraging accountability

Milestones make team members responsible for their progress, keeping everyone focused on the goals.

Promoting adaptability

Regularly reviewing milestones lets you identify areas for improvement and adjust your strategy as needed.

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Enhancing communication

Sharing milestones with your team and stakeholders keeps everyone informed about your progress and fosters a sense of shared commitment.

What to include in each milestone?

Set as many milestones as you can think of to make it more complete. Give each milestone the following:

• Milestone name
• Person responsible

These represent what milestone you’re aiming for, when you expect to get there, what resources are required, and who the main stakeholders are for that milestone.

Then, make sure that your team knows that you will be following the plan, tracking the milestones, and analyzing the plan-vs-actual results. If you don’t follow up, your plan will not be implemented.

Examples of common business milestones

Here are some examples of typical business goals you might include in your business plan milestones:

Product development milestones

• Completing product design and prototype
• Finalizing product specifications
• Securing intellectual property rights
• Launching manufacturing processes
• Introducing the product in the market

Sales and marketing milestones

• Developing a marketing plan
• Establishing a sales team or distribution network
• Achieving specific customer or sales revenue goals
• Expanding market reach to new regions or demographics
• Attaining a target market share percentage

Financial milestones

• Securing funding or investment
• Achieving break-even or profitability
• Reaching specific revenue or net income targets
• Reducing operating costs or increasing profit margins
• Boosting the company’s valuation

Operational milestones

• Hiring key team members or filling essential positions
• Implementing new technology or software systems
• Establishing partnerships or collaborations

How to create effective business milestones

Here are some steps to create concrete, actionable business plan milestones:

1. Identify your goals and objectives

Outline your business’s main goals and objectives, such as growth, profitability, and market expansion. These will guide your milestone planning.

2. Break goals into smaller steps

Divide your goals into smaller, achievable steps. These smaller steps will form the basis for your business plan milestones.

3. Be specific, measurable, and achievable

Your milestones should be specific, measurable, and achievable. Use clear metrics to measure progress and ensure your milestones are realistic.

4. Align milestones with your business strategy

Make sure your business plan milestones align with your overall strategy. Each milestone should contribute to your long-term vision and strategic objectives.

5. Set timelines for milestones

Establish a timeline for completing each milestone, including start and end dates. Be prepared to adjust your timeline if needed.

6. Monitor progress and adjust as necessary

Regularly review your progress toward each milestone and make adjustments as needed.

7. Communicate your milestones

Share your milestones with your team and stakeholders to ensure alignment with your company’s goals and objectives.

Common metrics to track in your business milestones

Selecting the right metrics to track in your business milestones is important to accurately gauge your progress.

There are several common metrics that businesses of all sizes use when determining if they’re progressing toward their milestones. Some of them can sound intimidating at first. But don’t worry, they’re concepts that you can grasp with a bit of reading and an understanding of your company’s financials.

You can check out this resource guide to learn more about a wider range of business metrics you may want to track over time. But here are a few metrics that are likely to be important regardless of the type, size, or stage of business:

• Customer acquisition cost (CAC): CAC is the average cost of acquiring a new customer. It includes expenses related to marketing, sales, and any other costs associated with gaining new customers. Monitoring CAC helps you assess the efficiency of your marketing and sales efforts and adjust your strategies accordingly.
• Monthly recurring revenue (MRR): For subscription-based businesses, MRR is an essential metric that tracks the total recurring revenue generated each month. MRR helps you monitor the health of your subscription business and identify trends in revenue growth or decline.
• Customer lifetime value (CLV): CLV represents the total revenue a customer generates for your business throughout their entire relationship with your company. Tracking CLV can help you determine the long-term value of your customers and inform your marketing, sales, and customer retention strategies.
• Churn rate: Churn rate measures the percentage of customers who cancel or do not renew their subscriptions within a given period. Monitoring churn rate helps you identify issues with customer satisfaction, product quality, or pricing, and take action to improve customer retention.
• Gross margin: Gross margin is the percentage of revenue remaining after accounting for the cost of goods sold (COGS). A healthy gross margin indicates that your business can cover its operating expenses and generate a profit. Tracking gross margin can help you identify opportunities to reduce costs or increase pricing to improve profitability.
• Burn rate: Burn rate refers to the rate at which your business spends money, typically measured monthly. Monitoring burn rate helps you understand how long your current funding will last and when you may need additional investment or revenue to sustain your business.
• Conversion rate: The conversion rate is the percentage of potential customers who take a desired action, such as making a purchase or signing up for a newsletter. Tracking conversion rates helps you assess the effectiveness of your marketing campaigns and make improvements to boost sales.
• Revenue growth rate: Revenue growth rate measures the increase in revenue over a specific period, indicating the pace at which your business is growing. Monitoring revenue growth rate can help you set realistic growth expectations and identify trends that may impact your business’s future performance.

The difference between goals, objectives, and milestones

Understanding the distinctions between goals, objectives, and milestones is crucial for effective milestone planning. Here’s a brief overview of these concepts:

• Goals: Goals are broad, long-term, and often qualitative aspirations that your business aims to achieve. They provide a general sense of direction and purpose for your organization. Examples of goals include increasing brand awareness, becoming an industry leader, or providing exceptional customer service.
• Objectives: Objectives are specific, measurable, and time-bound targets that support the achievement of your goals. They are more quantifiable and detailed than goals and serve as stepping stones toward fulfilling your broader aspirations. Examples of objectives include increasing sales by 15% within a year or reducing customer churn rate by 5% in six months.
• Milestones: Milestones are significant events or achievements that mark the completion of a specific objective or a major step towards your goals. They help you track progress and measure the success of your efforts. Examples of milestones include launching a new product, reaching a specific revenue target, or signing a partnership agreement with a key industry player.

What are essential business milestones to hit within the first year

Some milestones are especially important to achieve within your first year of operation:

Establishing a solid customer base: In your first year, one of your primary milestones should be to attract and retain a solid customer base. This involves identifying your target market, developing strategies to reach them effectively, and implementing customer retention practices. Customer acquisition and retention metrics can help you assess your progress. Achieving this milestone is indicative of market validation for your product or service and can also help secure additional funding.

Developing and refining your product or service offerings: Another critical milestone is the continuous refinement of your products or services based on customer feedback and market trends. This includes launching your minimum viable product (MVP), gathering feedback, and iteratively improving upon it. It’s also about ensuring that your product or service remains relevant and competitive. Hitting this milestone shows adaptability and customer focus, qualities that stakeholders appreciate.

Generating a positive cash flow: Achieving positive cash flow is a key financial milestone for your first year in business. Positive cash flow means that the business’s revenues exceed its expenses over a certain period, which can contribute to the financial stability of the business. To reach this milestone, you might focus on strategies to increase sales, reduce costs, or improve collection of receivables.

Building a strong brand and online presence: This involves creating a recognizable brand identity that resonates with your target audience, and developing a robust online presence through a user-friendly website and active social media channels. These efforts can drive customer engagement, generate leads, and establish your credibility in the marketplace. Achieving this milestone can indicate your business’s potential for long-term growth and success.

Establishing efficient operational processes: In your first year, it’s important to develop efficient systems for daily operations, including sales processes, customer service procedures, and supply chain management. This will help your business run smoothly, improve customer satisfaction, and reduce costs. Successfully hitting this milestone signifies that your business is well-organized and capable of scaling up.

• The importance of setting realistic milestones

Setting realistic milestones is important for maintaining consistency, ensuring steady progress and preventing burnout within your team. Unrealistic or overly ambitious milestones can lead to frustration, disappointment, and loss of momentum. To set realistic milestones:

Evaluate your resources: Assess your available resources, such as finances, personnel, and time, and ensure your milestones align with your capabilities.

Learn from past experiences: Review your previous projects or similar industry experiences to gain insights into what is achievable within a given timeframe.

Break down objectives into smaller tasks: Divide larger objectives into smaller, manageable tasks that can be completed within a reasonable timeframe.

Remain flexible: Understand that circumstances may change, requiring adjustments to your milestones. Be prepared to adapt your plan as needed.

• How to prioritize milestones in a business plan

Prioritizing milestones effectively can help you allocate resources efficiently, focus on the most critical tasks, and drive your business towards success. Here are some tips for prioritizing milestones in your business plan:

Align with strategic priorities: Ensure that your milestones are closely aligned with your strategic priorities and focus on tasks that contribute significantly to your overall business goals.

Assess the impact on your business: Evaluate the potential impact of each milestone on your business’s growth, revenue, and reputation. Prioritize milestones that have the most significant potential benefits.

Consider dependencies: Identify any dependencies between milestones and ensure that they are prioritized accordingly. Some tasks may need to be completed before others can begin or have a more significant impact on subsequent milestones.

Balance short-term and long-term milestones: Prioritize a mix of short-term and long-term milestones to maintain momentum and demonstrate progress while still working towards your larger goals.

Regularly re-evaluate priorities: Periodically reassess your priorities and adjust your milestone plan as necessary based on new information, changing circumstances, or shifts in your business strategy.

• Prepare to manage your business milestones

Incorporating business milestones into your business plan is not only crucial for monitoring progress and ensuring accountability. It also serves as a valuable tool for managing your business growth. As you navigate the process of devising and implementing milestones, remember to maintain open lines of communication, foster adaptability, and monitor progress frequently.

By embracing these strategies, you’ll be better equipped to manage your milestones effectively and keep your business on course toward achieving its goals.

Frequently Asked Questions

What are business milestones?

Business milestones are significant events or achievements that mark the completion of a specific objective or a major step towards your goals. They serve as checkpoints to track progress and measure the success of your efforts. Examples of milestones include launching a new product, reaching a specific revenue target, or signing a partnership agreement with a key industry player.

What is a milestone table for a business plan?

The Milestones table is one of the most important in your business plan. It sets the plan into practical, concrete terms, with real budgets, deadlines, and management responsibilities. It helps you focus as you are writing your business plan, and then, the Milestones table and plan-vs.-actual management analysis helps you implement your plan as you grow your business.

Why are business milestones important?

Incorporating milestones into your business plan helps you:

Monitor progress: Milestones enable you to track your progress towards your goals, ensuring that you stay on track and adjust your strategies as needed. Ensure accountability: By setting clear milestones, you hold yourself and your team accountable for achieving specific objectives. Communicate expectations: Clearly defined milestones help your team understand what’s expected of them and what they need to achieve. Manage resources: Milestones help you allocate resources efficiently by prioritizing tasks that are most critical to your business’s success.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Tim Berry is the founder and chairman of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning.

Table of Contents

• Why you need to track milestones
• What to include
• Examples of business milestones
• How to create business milestones
• Common metrics to track
• Differences in goals, objectives, and milestones
• First year milestones to hit

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Creating a timeline for your business plan

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Introduction

A business plan is a written document describing a company's core objectives and how they intend to achieve them. It can also contain outlines of a company's proposed financials, products and services, marketing goals, and long-term plans. A business plan is essential for any business seeking financing, and often a requirement when applying for a loan or grant.

Having a timeline for your business plan can be immensely helpful in allowing you to track and monitor the progress of your objectives. It also gives you a better view of the key steps you need to take to get from where you are now to where you want to be in the future. With a timeline, you’re more likely to get clear insight and direction on strategy implementation and measurements of success.

Benefits of Creating a Business Plan Timeline

Creating a timeline for your business plan is an important step in planning and executing any strategy for success. Having a timeline in place for completion of tasks within your business plan gives you, as the owner/operator, visibility into all the required steps that need to be taken and the resources necessary to keep your business plan on track.

By creating a timeline for your business plan, you can gain many benefits.

Knowing the timeline for plan execution

The main benefit of creating a timeline is being able to set realistic expectations for when specific tasks will be completed. Having a timeline allows you to determine exactly how long you estimate each task within your plan will take as well as when you will need to complete them. Once you have determined your timeline, you can then use that to create a schedule for implementation and tracking of your business plan.

Cost-effective and time-efficient planning

Having a timeline for your business plan is also a great way to be more cost-effective and time-efficient. By having a timeline in place, it gives you the ability to anticipate any potential issues that you might encounter throughout the life of your plan. By anticipating any potential problems, you can plan ahead to ensure that you have the proper resources available to execute tasks and ensure that your plan is successful.

Easier adjustments for any changes or delays

Finally, creating a timeline for your business plan helps you easily adjust it in the event of any delays or changes that arise. By having an updated timeline, it will be easier to navigate any obstacles that may come up, allowing you to quickly adjust and re-calibrate your business plan as needed. This will help to keep your plan on track and help to minimize any potential losses that could come as a result of not adhering to your timeline.

Examples of Different Timeframes

Creating a timeline is one of the most important steps of developing your business plan. It allows you to break down your goals and prioritize them in order of importance. Before you begin creating your timeline, it's important to know what the different timeframes are. Here, we will discuss examples of different timeframes, such as short-term goals, mid-term goals and long-term goals.

Short-term Goals

Short-term goals are goals that you plan to achieve in the near future and typically within one year. These goals give you something to work towards that is within reach and will help you build momentum for your long-term ambitions. Examples of short-term goals can include launching a new product or service, setting a sales target or increasing your customer base.

Mid-term Goals

Mid-term goals are goals that you plan to achieve in the intermediate future, typically within two to five years. These goals should be ambitious, but achievable and push you to think outside the box and create solutions for challenges you might face. Examples of mid-term goals can include increasing market share, establishing partnerships or launching a new branch of the business.

Long-term Goals

Long-term goals are goals that you plan to achieve in the distant future, typically five years or more out. These goals should be your biggest ambitions and are typically the most important goals to track progress towards. Examples of long-term goals can include conquering new markets, expanding operations or achieving a certain level of profitability.

4. Getting Started

When creating a timeline for your business plan, it is important to set realistic goals, establish the order of operations, and divide tasks among team members.

a. Setting realistic goals

It is important to set goals that are achievable, as this will help you meet deadlines. Of course, striving to do more than expected is admirable. However, always be mindful of the amount of time and resources you have, while also taking into account any potential hurdles along the way.

b. Establishing the order of operations

Once you have set your goals, it is time to consider the order in which tasks should be completed. Think about which operations are necessary for the achievement of the goals, and in what order they should be done.

c. Dividing tasks amongst team members

Once the order of operations is determined, the next step is to divide tasks amongst team members. By assigning each member a set of tasks, it will become easier to work towards the desired goal. This will also help with accountability and completion times, as each team member will be aware of the tasks that need to be finished and when they need to be completed.

Dividing tasks amongst team members should also be evaluated in terms of who can do the tasks most efficiently. This will ensure the best use of team resources and help create a timeline that is both realistic and productive.

Managing the Timeline

Creating a timeline is a key component in any business plan and includes the time-sensitive processes associated with achieving your goals. Creating your timeline is just the first step. It is also important to manage it effectively and all the associated tasks. These tasks involve managing project risks, keeping updated records, and allocating resources.

Managing Project Risks

Managing the risk associated with projects within the timeline is important to ensure projects stay on track. Risks can include a variety of factors such as time, stakeholders, deliverables, budget, and resources. When creating and managing the timeline, it is essential to consider the risks associated with each project and plan for possible contingencies. Staying on top of it is also critical. Making sure to review the risks and update accordingly is an important process for staying on target and keeping updated with changes or updates.

Keeping Updated Records

Keeping records of timelines is also essential in order to effectively manage the timeline. This is important for both short-term and long-term needs. Accurate records detailing project milestones and deadlines can help identify and manage risks as well as give insight into the progress of project tasks so any changes needed can be implemented quickly. Accurate records can also identify potential risks and help measure progress over a given period of time.

Allocating Resources

Allocating resources is an integral part of managing a timeline. This includes both time and money as well as any physical/material resources needed to complete the project tasks. It is important to consider the resources needed and set realistic goals and timelines. Accurately estimating the resources needed helps ensure work is completed according to the timeline and within budget, giving insight into potential risks and better management of resources.

Creating a timeline for your business plan is essential for ensuring goals are met within the desired timeline and budget. Manage the timeline by managing project risks, keeping updated records, and allocating resources. This is the key to ensuring projects stay on track and the desired goals are met in the given timeline.

Implementing the Timeline

Creating a timeline for your business plan is the best way to ensure its successful implementation. Once a timeline is established, it’s important to stick to it for maximum effectiveness. There are a few key components to maintaining the timeline once it’s been created.

Consistent communication

Having a system of consistent communication within the business is essential to ensure that everyone is working together in a cohesive unit. Communication should be frequent throughout the duration of the timeline, to encourage collaboration and efficiency. A specific plan should be mapped out from the beginning, outlining who will communicate with whom and how often.

Keeping track of milestones

It’s important to keep track of all milestones that have been accomplished and those that are still to be achieved. This helps to keep everyone focused on the goal, and to ensure that everyone is on the same page. This can be done manually or with the help of a software application, depending on the company’s resources.

Evaluating success

Once the timeline is complete, it’s important to take stock of the successes and failures of the plan. It’s important to analyze what worked and what didn’t, in order to improve the plan for future implementations. This also helps to foster an environment of continual improvement and ensures that the business is always striving for success.

Creating a timeline for your business plan is a crucial step in launching a successful business. A timeline helps to capture the details of tasks, structural requirements, and expected outcomes. It helps organize the different components of your strategy, ensuring that important details and deadlines are not forgotten.

Summary of importance of timeline

Having a timeline allows business owners to stay organized and on track throughout the development process. It helps to order and prioritize arrangements, tracking progress towards objectives. With a timeline in place, you can better anticipate and prepare for any unexpected changes or issues that may arise. Additionally, it serves as a visual reminder of where your business currently stands and what actions are necessary to achieve the desired end goals.

Key points to keep in mind

• Identify key targets, milestones, and deadlines.
• Break down larger objectives into smaller, actionable goals.
• Assess and adjust your timeline as needed.
• Continually track progress and evaluate success.

Suggestion of further research

Building a timeline is an ongoing process. As you continue to research resources, plan tasks, and develop your overall strategy, you will likely need to adjust your timeline accordingly. Evaluating and updating progress regularly keeps your plan organized and efficient, so that you can move through the planning process quickly and in an organized fashion.

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How to Develop a Timeline for a Business Plan

by David Weedmark

Published on 18 Oct 2019

Time is a precious resource and is something that business owners can't afford to take for granted, but when it's time to write a business plan, time is something we often underestimate.

If you want to keep your plans on schedule, it's vital that you begin with an accurate estimate of your timeline. There are a lot of steps to take before you can open or expand a new business, with each step often reliant on the steps before it. Having an inaccurate timeline can derail your plans, cost you unnecessary expenses and even scare away potential investors who understand how long setting up your plans should take.

Identifying Time-Crucial Milestones

Certainly, every step in your business plan is going to be important, but some elements are more time-critical than others, particularly the milestones. Milestones can vary from one business to another, but some of the most common ones include:

• Filing articles of incorporation or registering your business
• Securing licenses and permits
• Product development
• Securing a lease for your office
• Purchasing materials
• Hiring staff
• Marketing start date
• Official launch date of your business

All of the other steps in your business plan should lead toward or depend on at least one of these milestones. If your estimates for these dates are inaccurate, you're likely to lose time and money. For example, interviewing for staff shouldn't be done the week before your launch date nor should it be done six months too early.

Charting the Timeline of a Business Plan

A Gantt chart is a perfect way for planning the timeline of any major project, including a business plan. Most project management software products include Gantt charts, or you can use Microsoft Excel. If you use Excel, you can insert the Gantt chart as an appendix to your business plan and then update as needed as you approach your launch date.

To create a Gantt chart in Excel, first list all of your tasks and milestones in one column. Then, in the next two columns, enter the start date and end date for each. Alternatively, you can enter the number of days remaining until the start and end dates instead of the dates. Next, select "Insert Bar Chart" from the Insert menu and then click "Stacked Bar Chart."

Google Charts also has an option you can use for Gantt charts. After creating your table, select "Chart" from the Insert menu and then choose the "Stacked Bar Chart" option. Stacked bar charts are a bit more limited than Gantt charts. However, both Microsoft Office and Google Charts have tutorials on customizing these charts to create full-fledged Gantt charts.

Being Reasonable in Your Estimates

Launching a new business endeavor is exciting, and there is a tendency for business owners to be overly optimistic in their expectations. Some solid research at the beginning will give you good approximations of how long things take to happen. However, there are always more ways for a step or a milestone to be delayed compared to being pushed ahead in the schedule. It's better to slightly overestimate how long something will take rather than being too optimistic.

The Wisconsin Small Business Development Center offers guidelines on setting a timeline for a business launch, which can take nine to 12 months for many businesses, from the date you start your business plan to the date you open your business.

You should, for example, begin interviewing bankers, lawyers and accountants at least six months before your launch date. You should have your business structure in place, including a board of directors if you are incorporating, and have a budget finalized at least four months before the launch date.

What is a Business Plan? Definition, Tips, and Templates

Published: June 07, 2023

In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success.

Business plans are a required tool for all entrepreneurs, business owners, business acquirers, and even business school students. But … what exactly is a business plan?

In this post, we'll explain what a business plan is, the reasons why you'd need one, identify different types of business plans, and what you should include in yours.

What is a business plan?

A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. It outlines a company's go-to-market plan, financial projections, market research, business purpose, and mission statement. Key staff who are responsible for achieving the goals may also be included in the business plan along with a timeline.

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality.

What is a business plan used for?

The purpose of a business plan is three-fold: It summarizes the organization’s strategy in order to execute it long term, secures financing from investors, and helps forecast future business demands.

Business Plan Template [ Download Now ]

Working on your business plan? Try using our Business Plan Template . Pre-filled with the sections a great business plan needs, the template will give aspiring entrepreneurs a feel for what a business plan is, what should be in it, and how it can be used to establish and grow a business from the ground up.

Purposes of a Business Plan

Chances are, someone drafting a business plan will be doing so for one or more of the following reasons:

1. Securing financing from investors.

Since its contents revolve around how businesses succeed, break even, and turn a profit, a business plan is used as a tool for sourcing capital. This document is an entrepreneur's way of showing potential investors or lenders how their capital will be put to work and how it will help the business thrive.

All banks, investors, and venture capital firms will want to see a business plan before handing over their money, and investors typically expect a 10% ROI or more from the capital they invest in a business.

Therefore, these investors need to know if — and when — they'll be making their money back (and then some). Additionally, they'll want to read about the process and strategy for how the business will reach those financial goals, which is where the context provided by sales, marketing, and operations plans come into play.

2. Documenting a company's strategy and goals.

A business plan should leave no stone unturned.

Business plans can span dozens or even hundreds of pages, affording their drafters the opportunity to explain what a business' goals are and how the business will achieve them.

To show potential investors that they've addressed every question and thought through every possible scenario, entrepreneurs should thoroughly explain their marketing, sales, and operations strategies — from acquiring a physical location for the business to explaining a tactical approach for marketing penetration.

These explanations should ultimately lead to a business' break-even point supported by a sales forecast and financial projections, with the business plan writer being able to speak to the why behind anything outlined in the plan.

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
• Pitch to investors.
• Secure funding.
• Get to work!

You're all set!

Click this link to access this resource at any time.

Free Business Plan [Template]

Fill out the form to access your free business plan., 3. legitimizing a business idea..

Everyone's got a great idea for a company — until they put pen to paper and realize that it's not exactly feasible.

A business plan is an aspiring entrepreneur's way to prove that a business idea is actually worth pursuing.

As entrepreneurs document their go-to-market process, capital needs, and expected return on investment, entrepreneurs likely come across a few hiccups that will make them second guess their strategies and metrics — and that's exactly what the business plan is for.

It ensures an entrepreneur's ducks are in a row before bringing their business idea to the world and reassures the readers that whoever wrote the plan is serious about the idea, having put hours into thinking of the business idea, fleshing out growth tactics, and calculating financial projections.

4. Getting an A in your business class.

Speaking from personal experience, there's a chance you're here to get business plan ideas for your Business 101 class project.

If that's the case, might we suggest checking out this post on How to Write a Business Plan — providing a section-by-section guide on creating your plan?

What does a business plan need to include?

• Business Plan Subtitle
• Executive Summary
• Company Description
• The Business Opportunity
• Competitive Analysis
• Target Market
• Marketing Plan
• Financial Summary
• Funding Requirements

1. Business Plan Subtitle

Every great business plan starts with a captivating title and subtitle. You’ll want to make it clear that the document is, in fact, a business plan, but the subtitle can help tell the story of your business in just a short sentence.

2. Executive Summary

Although this is the last part of the business plan that you’ll write, it’s the first section (and maybe the only section) that stakeholders will read. The executive summary of a business plan sets the stage for the rest of the document. It includes your company’s mission or vision statement, value proposition, and long-term goals.

3. Company Description

This brief part of your business plan will detail your business name, years in operation, key offerings, and positioning statement. You might even add core values or a short history of the company. The company description’s role in a business plan is to introduce your business to the reader in a compelling and concise way.

4. The Business Opportunity

The business opportunity should convince investors that your organization meets the needs of the market in a way that no other company can. This section explains the specific problem your business solves within the marketplace and how it solves them. It will include your value proposition as well as some high-level information about your target market.

5. Competitive Analysis

Just about every industry has more than one player in the market. Even if your business owns the majority of the market share in your industry or your business concept is the first of its kind, you still have competition. In the competitive analysis section, you’ll take an objective look at the industry landscape to determine where your business fits. A SWOT analysis is an organized way to format this section.

6. Target Market

Who are the core customers of your business and why? The target market portion of your business plan outlines this in detail. The target market should explain the demographics, psychographics, behavioristics, and geographics of the ideal customer.

7. Marketing Plan

Marketing is expansive, and it’ll be tempting to cover every type of marketing possible, but a brief overview of how you’ll market your unique value proposition to your target audience, followed by a tactical plan will suffice.

Think broadly and narrow down from there: Will you focus on a slow-and-steady play where you make an upfront investment in organic customer acquisition? Or will you generate lots of quick customers using a pay-to-play advertising strategy? This kind of information should guide the marketing plan section of your business plan.

8. Financial Summary

Money doesn’t grow on trees and even the most digital, sustainable businesses have expenses. Outlining a financial summary of where your business is currently and where you’d like it to be in the future will substantiate this section. Consider including any monetary information that will give potential investors a glimpse into the financial health of your business. Assets, liabilities, expenses, debt, investments, revenue, and more are all useful adds here.

So, you’ve outlined some great goals, the business opportunity is valid, and the industry is ready for what you have to offer. Who’s responsible for turning all this high-level talk into results? The "team" section of your business plan answers that question by providing an overview of the roles responsible for each goal. Don’t worry if you don’t have every team member on board yet, knowing what roles to hire for is helpful as you seek funding from investors.

10. Funding Requirements

Remember that one of the goals of a business plan is to secure funding from investors, so you’ll need to include funding requirements you’d like them to fulfill. The amount your business needs, for what reasons, and for how long will meet the requirement for this section.

Types of Business Plans

• Startup Business Plan
• Feasibility Business Plan
• Internal Business Plan
• Strategic Business Plan
• Business Acquisition Plan
• Business Repositioning Plan
• Expansion or Growth Business Plan

There’s no one size fits all business plan as there are several types of businesses in the market today. From startups with just one founder to historic household names that need to stay competitive, every type of business needs a business plan that’s tailored to its needs. Below are a few of the most common types of business plans.

For even more examples, check out these sample business plans to help you write your own .

1. Startup Business Plan

As one of the most common types of business plans, a startup business plan is for new business ideas. This plan lays the foundation for the eventual success of a business.

The biggest challenge with the startup business plan is that it’s written completely from scratch. Startup business plans often reference existing industry data. They also explain unique business strategies and go-to-market plans.

Because startup business plans expand on an original idea, the contents will vary by the top priority goals.

For example, say a startup is looking for funding. If capital is a priority, this business plan might focus more on financial projections than marketing or company culture.

2. Feasibility Business Plan

This type of business plan focuses on a single essential aspect of the business — the product or service. It may be part of a startup business plan or a standalone plan for an existing organization. This comprehensive plan may include:

• A detailed product description
• Market analysis
• Technology needs
• Production needs
• Financial sources
• Production operations

According to CBInsights research, 35% of startups fail because of a lack of market need. Another 10% fail because of mistimed products.

Some businesses will complete a feasibility study to explore ideas and narrow product plans to the best choice. They conduct these studies before completing the feasibility business plan. Then the feasibility plan centers on that one product or service.

3. Internal Business Plan

Internal business plans help leaders communicate company goals, strategy, and performance. This helps the business align and work toward objectives more effectively.

Besides the typical elements in a startup business plan, an internal business plan may also include:

• Department-specific budgets
• Target demographic analysis
• Market size and share of voice analysis
• Action plans
• Sustainability plans

Most external-facing business plans focus on raising capital and support for a business. But an internal business plan helps keep the business mission consistent in the face of change.

4. Strategic Business Plan

Strategic business plans focus on long-term objectives for your business. They usually cover the first three to five years of operations. This is different from the typical startup business plan which focuses on the first one to three years. The audience for this plan is also primarily internal stakeholders.

These types of business plans may include:

• Relevant data and analysis
• Assessments of company resources
• Vision and mission statements

It's important to remember that, while many businesses create a strategic plan before launching, some business owners just jump in. So, this business plan can add value by outlining how your business plans to reach specific goals. This type of planning can also help a business anticipate future challenges.

5. Business Acquisition Plan

Investors use business plans to acquire existing businesses, too — not just new businesses.

A business acquisition plan may include costs, schedules, or management requirements. This data will come from an acquisition strategy.

A business plan for an existing company will explain:

• How an acquisition will change its operating model
• What will stay the same under new ownership
• Why things will change or stay the same
• Acquisition planning documentation
• Timelines for acquisition

Additionally, the business plan should speak to the current state of the business and why it's up for sale.

For example, if someone is purchasing a failing business, the business plan should explain why the business is being purchased. It should also include:

• What the new owner will do to turn the business around
• Historic business metrics
• Sales projections after the acquisition
• Justification for those projections

6. Business Repositioning Plan

When a business wants to avoid acquisition, reposition its brand, or try something new, CEOs or owners will develop a business repositioning plan.

This plan will:

• Acknowledge the current state of the company.
• State a vision for the future of the company.
• Explain why the business needs to reposition itself.
• Outline a process for how the company will adjust.

Companies planning for a business reposition often do so — proactively or retroactively — due to a shift in market trends and customer needs.

For example, shoe brand AllBirds plans to refocus its brand on core customers and shift its go-to-market strategy. These decisions are a reaction to lackluster sales following product changes and other missteps.

7. Expansion or Growth Business Plan

When your business is ready to expand, a growth business plan creates a useful structure for reaching specific targets.

For example, a successful business expanding into another location can use a growth business plan. This is because it may also mean the business needs to focus on a new target market or generate more capital.

This type of plan usually covers the next year or two of growth. It often references current sales, revenue, and successes. It may also include:

• SWOT analysis
• Growth opportunity studies
• Financial goals and plans
• Marketing plans
• Capability planning

These types of business plans will vary by business, but they can help businesses quickly rally around new priorities to drive growth.

Getting Started With Your Business Plan

At the end of the day, a business plan is simply an explanation of a business idea and why it will be successful. The more detail and thought you put into it, the more successful your plan — and the business it outlines — will be.

When writing your business plan, you’ll benefit from extensive research, feedback from your team or board of directors, and a solid template to organize your thoughts. If you need one of these, download HubSpot's Free Business Plan Template below to get started.

Editor's note: This post was originally published in August 2020 and has been updated for comprehensiveness.

Don't forget to share this post!

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Blog Graphic Design 40+ Timeline Templates, Examples and Design Tips

40+ Timeline Templates, Examples and Design Tips

Written by: Midori Nediger May 30, 2022

Timelines are perfect for telling stories and visualizing projects and processes. You can use a timeline template to: 

• Provide an overview of events. 
• Break down an agenda or itinerary. 
• Highlight important points in time. 
• Distill important information that people might otherwise miss.

In this guide, we’ll share creative timeline ideas, outlines and templates to help you design timelines that will captivate your audience.

Here are our best timeline examples and tips on how you can use them. Click to jump ahead:

• Project timeline template
• Business timeline template
• Nonprofit timeline template
• Event timeline template
• Marketing timeline template
• Simple timeline template
• Historical timeline template
• Construction timeline template
• Internal communication timeline template
• More timeline templates
• FAQs about timeline templates

1. Project timeline templates

Project managers need to juggle multiple balls. A timeline template is a perfect addition to your presentation, project plan, proposal, project management software or other documents where you need to share project details with stakeholders and keep the team on track.

Color-coding data in your timeline is one of the easiest and most effective ways to make your design readable, like in the project timeline example below.

The visual project timeline outline above uses shades of blue to differentiate different tasks. You can use color hues for each day, week, month, or even specific activities. This will help them stand out from each other on the timeline. This timeline was created for a nonprofit, but of course you can use it to visualize any timelines you have for your projects.

Pro Tip:  Consultants and freelancers will especially benefit from using this project timeline template . They’re an easy way to show the client what steps are required to complete a project and how each step impacts the next. The client will love having a visual timeline to refer when they can’t remember what’s supposed to happen when. And this means fewer emails and phone calls to you—we hope!

Monthly project timeline template

For shorter project sprints, a monthly timeline example may be more useful. A timeline, like this example below, can be customized to make it weekly or even hourly:

To make this a weekly or hourly timeline, simply click “Jun 2021” and change it to “Monday” or “9 a.m.”, for example. Note how, unlike the above timeline which uses different shades of blue, this one uses multiple colors to differentiate between time periods.

If you feel like this one uses too many colors and doesn’t coordinate well with your branding, you can always add your brand colors to My Brand Kit and apply them to the timeline in one click:

Consultants for projects can also add this free timeline template to their marketing plan  to improve their workflow. A more efficient workflow will help the team effectively carry out your recommendations.

Pro Tip:   Timeline infographics are great for nonprofits looking to become thought leaders. Pick a topic that shows the development of an idea in your industry. Plot it into a timeline template and insert it into your blog posts or guest posts or share it on social media. You can also add it to a  white paper .

Real estate project timeline template

The home-buying process can be confusing for first-time buyers. Real estate companies can ease their customers’ concerns by designing a project timeline template that uses numbers to emphasize each step:

2. Business timeline templates

Running a business is never easy, and the time crunches may be hard to manage.

Do you have too short a time duration to get things done? I thought you’d say that. Try experimenting with two-week project timelines instead to manage your business needs.

Here’s a project timeline example that can help you structure your monthly product releases:

Pro Tip:  Use Gantt charts to outline due dates and break down projects into smaller activities that are either assigned to individuals or entire teams. Our  guide on Gantt charts  will teach you how to use Gantt charts to deliver projects on time, every time.

Vertical timeline template

Sometimes the key to creating business timelines that stick is the right orientation. Maybe in your case, a vertical timeline outline makes more sense than a horizontal project milestone template.

Pro Tip:  Learning how to complete projects by dividing up deliverables and underlying tasks is key to getting things done across a project’s entire life cycle. Our  project life cycle guide  will give you a handy framework to guide projects from inception to completion.

Simple business timeline format

The best business planning timelines are simple but communicate the core message clearly.

Don’t be fooled by their simplicity. Vertical timelines can look basic but they’ll help you communicate project timelines and deliverables to your potential clients. This technology timeline sample can be easily customized to reflect your business plan.

Related : 30+ Project Plan Templates & Examples to Visualize Your Strategy

PowerPoint timeline template

Text-only  presentation  slides are boring. Timeline slide templates are perfect for making information visually engaging . Optimize your timeline outline for PowerPoint, Google Slides or SlideDeck by using landscape orientation and big, bold text.

Use a gradient color scheme to create a flow from the beginning of your timeline slide to the end:

For more creative timeline ideas and outlines you can use for PowerPoint and Google Slides, check out our collection of PowerPoint timeline templates and examples here .

3. Nonprofit timeline templates

Nonprofits often rely solely on fundraising to keep their projects running. To make things easier for your team, and yourself, a nonprofit timeline template helps to organize your processes. It is a great way to sum up the events and tasks for an important day.

Your tasks may consist of planning content, promotion, social media, etc. Using a horizontal timeline template allows you to be much more organized and summarize your successes:

This horizontal timeline format is perfect for social channels. The colors and images will hold people’s attention and stop them from scrolling past your post.

Social impact timeline templates

Nonprofits need to show that they are making an impact on the world. This is a great marketing tool to attract more investors.

But marketers are busy people. It isn’t possible to design an impactful document from a blank timeline template. This attractive editable timeline uses images to create a connection between the audience and the company.

If you want to use a horizontal timeline format instead, check out the example below:

4. Event timeline templates

A lot of event planning is virtual these days. As a marketer, you may feel overwhelmed by the changes. Using an event timeline template will help you block your hours, days, and weeks out so that you can visualize each step of the way.

Horizontal event timeline templates

Use color hues for each day, week, month, or even specific activities. This will help them stand out from each other on the timeline. This project management timeline template for a nonprofit uses red and blue to differentiate different activities:

Here’s an example of a horizontal event timeline template — this case of the cannabis legalization history in the US :

If you don’t have too many events, you can use this template instead:

This event timeline template portrays the nine-month period of Elon Musk taking over Twitter in 2022 . Not a lot of timeline milestones are added — the designer decides to use the given space to add more notes about each milestone instead.

On the other hand, this Adobe acquisition timeline infographic is perfect if you don’t need to add lots of background info to your timeline events…

Vertical event timeline templates

Scheduling your days in time blocks can be an effective way to organize and prioritize your tasks. Try using different color blocks for different types of tasks or appointments.

This is an opportunity where icons can help you code information and make your timeline scannable.

This vertical timeline template, for example, can make sharing an event planning schedule a breeze:

Or this vertical timeline template which depicts the major data breaches in September 2022 :

If you need to add lots of background info to your event timeline, this iPhone evolution infographic is a great choice:

Fundraising event timeline template

You want to show what your event or fundraiser has achieved. Instead of starting off with a blank timeline, use a creative timeline format to showcase goals reached.

This timeline example shows how the foundation has reached its goals every month. Notice how the timeline is cleverly designed based on a blood donation symbol (which makes it perfect if you’re looking for a visual timeline for your blood donation project!):

Event timeline examples

If you’re a busy small business that needs to budget its time, it’s important that you can indicate how much time should be spent on each activity in your timeline. One way to do this is to use bars of different lengths to visualize lengths of time.

Look at how this fundraising timeline template segments lengths of time for each activity:

Or this timeline infographic which depicts Parler’s business story before being acquired by Kanye :

Wedding timeline template

Another timeline example for an event that you may be planning as a small business is a wedding. You can include specific times and any important details people should know, just like in this wedding day timeline template:

Conference planning timeline template

Want your event to go off without a hitch? Give your attendees a timeline of what the day will look like. That way, they’ll know what to expect ahead of time.

Don’t forget to include information about where each part of the day will take place. Including photos or illustrations of what to expect can also help get your attendees excited about the day’s events.

For example, check out this sleek and minimalist event timeline template:

Pro Tip:  During timeline formatting, special event  consultants  and event planners of all stripes can add their  branding  to any templates of their liking. Then, save it as a template to use again and again. Meaning: less administrative work for you.

Calendar timeline example

Take a classic  calendar  and make it more effective by using icons. Pick icons to represent different types of events. Don’t be afraid to mix up the colors. Simple visuals make information easier to remember, so pick icons that will stick in your memory.

Choose icons to fit your event timeline templates using Venngage’s library of over 40,000 icons.

For another example of a calendar timeline outline, check out this template which is in a vertical format:

5. Marketing timeline templates

Social media timeline example.

If you need to report on how your company’s social media channels grow followers over a period of time, it’s best to do that in a creative visual format.

Adopt this timeline template that presents Instagram’s user growth over time and edit it for your own user growth timeline:

Creative visual timeline for marketing

Understanding your customers’ journey is a core component of a solid  customer experience . Create an infographic that visualizes your various customer profiles.

Use icons to emphasize key steps in their journey.  Take a look at how this timeline example uses icons to make each customer journey easy to understand:

Click the template above to enter our online  customer journey map  maker. Customize the template to your liking—no design experience needed.

Iconic editable timeline

Icons visualize information in one small graphic. That’s why they’re perfect for including in a visual timeline for your events.

Pick an  icon  with a widely recognizable meaning (such as social media platform logos) so people can scan your timeline for information about a specific topic.

This historical timeline example shows the history of social media platforms. It uses icons to identify which point is about each individual platform. You can always customize templates to fit your needs:

6. Simple timeline template

A simple timeline template allows you to make project planning easier for everyone involved. Your team will be grateful for the visualization of a difficult project or process. Here is a simple timeline example that shows how your audience can easily understand what you’re presenting:

7. Historical timeline template

People often like to learn about the history of people, places, and things that they’re interested in. The historical timeline example below highlights the evolution of the internet and technology.

Real estate history timeline example

Showing the history of an industry that has existed for almost a century can be difficult. You don’t want to include too much information. That can be overwhelming for your audience.

Breaking up the decades like in this printable timeline template is the better option. It will make the timeline easier for customers to read and understand.

Brand historical timeline slide

This historical timeline template uses Google’s iconic color palette to reflect the story. Icons and logos make it easy for readers to skim this timeline example and find their favorite products.

Use it to present about a company or an organization that has a rich history as it’s a really long and comprehensive timeline template (click to see the full infographic):

Related:   COVID-19 Timeline: Critical Moments in the First Year

Periodical history timeline

While most timelines typically use one connecting line down the middle to show progress over time, you can group years together using horizontal lines.

Group periods according to different technological breakthroughs, political movements, artistic and fashion trends, or any other broad theme.

Don’t be afraid to stray away from the classic branch timeline design. Get creative by moving events around the page and playing with different layouts.

Check out this history timeline example for some inspiration:

Historical infographic timeline

Educate and remind readers about important dates in history using a history timeline template. Emphasize certain dates by using big, colorful fonts. Offer brief, concise explanations for why the dates are important.

If you are pulling your information from other sources, be sure to cite your sources at the bottom of the infographic.

Arrow timeline example

This timeline example uses text bubbles and cute arrow graphics to create a natural flow of information:

Comparison timeline format

It’s fun to see how things have changed over the years—tech, fashion, event foods. Create a visual timeline that shows photos of a thing, to highlight how it has changed over the years. You can use a  comparison infographic template  to do this.

This timeline example shows how cameras have changed over the years, uses images and brief descriptions to inform readers:

Simple historical timeline template

While you can’t cover  everything  that has happened in history in one timeline, you  can  highlight the important, defining events. Summarize the history of a person, place or thing by showing key moments in history and offering concise explanations of why those moments are significant.

Use colorful icons to enforce and illustrate the information. If you have a resource where readers can go to get more information, cite it at the bottom of the infographic.

These  political infographic templates  are a good place to start.

8. Construction timeline templates

The way the construction industry has advanced over the years is quite a feat. This printable timeline template clearly states what movements took place for the industry to reach the heights it has now.

Construction progress timeline example

Sometimes, processes can be confusing, especially if there are a lot of steps to follow. It’s easy for people to forget steps in a process, especially in the construction industry.

A  construction schedule  timeline template visualizes the building process, organizes the steps, and shows the connections between steps.

This construction project timeline template uses color text boxes to neatly organize its milestones by month:

Pro Tip:   Consultants can use project timeline templates to keep a project on track, especially if there are multiple people involved (subcontractors, multiple stakeholders etc.). Assign a task to a different person and color-code these people/companies i.e. green for you, red for the client.

PS:  Looking for a  scheduling app  to help you book meetings without the back-and-forth? Check out HubSpot’s Meetings tool.

Home renovation timeline template

Alternatively, you can organize your timeline by steps and the number of days you need to complete them, like in this construction project timeline template:

Pro Tip:  Design newbie consultants and freelancers can use our “ My Brand Kit ” tool to import  brand colors  and  logos  from a website. Or enter them manually. Use your branding, or the client’s, as you like. It’s an easy way to impress the client, without any design work on your part!

9. Internal communications timeline templates

Visual timeline templates are an effective way to  plan your business goals  or detail a new process in your internal communications. You can lay it all out, summarize steps, and use visuals to emphasize points.

New hires at any company will understandably have a lot of information to process. This sprint timeline example details the first day on the job. It would be a welcome addition to the usual onboarding documents.

Pro Tip:  Timeline templates can help simplify the onboarding process. You don’t need to limit your timeline to a new hire’s first day at the company either! Consider providing a timeline for their first week, month, or even the entire probationary period. Chart important information, like the dates of their reviews, or when their benefits kick in. This will be much appreciated by your new hire, who likely has a lot to keep track of!

Annual printable timeline template

Zoom out even further and plan your entire year. Organize critical milestones by month using this vertical timeline template to share with your company:

Colorful printable timeline format

This timeline example takes a similar approach, but it color-codes the months and text for improved readability and impact.

Weekly timeline template

As mentioned earlier in this guide, you can keep track of your team’s progress week over week with a simple and organized timeline template.

Use  symbols and icons  to categorize different types of tasks so that readers will be able to skim the timeline and find the information quickly.

Alternate between two neutral background colors to increase the readability of your design. Here’s the two-week timeline from earlier that follows this scheme:

Pro Tip:  A project timeline template can be a fresh way for consultants to make progress  reports  for stakeholders. The client can see at a glance what you’ve been up and how the project’s progressing. No wading through walls of text—a timeline is easy to scan, understand and digest.

10. More timeline templates

Here are more timeline examples that you can customize.

Colorful text boxes use icons and punchy descriptions to keep the reader engaged in this history timeline template:

Process timeline example

Use your  brand guidelines  to spread brand awareness and make your content recognizable across multiple channels.

Numbered timeline template

A timeline doesn’t necessarily have to chronicle years. It can also be used to count down information. Take this timeline template that counts down New Year’s Eve facts. The line down the middle of the infographic creates a flow from fact to fact.

You could use a timeline example like this to rank products, websites, movies…anything!

Illustrative timeline example

The beauty of a timeline infographic is that you can create a design that really reflects the theme of your information.

Pick a flat icon that reflects the theme of your information and stretch it to fit the background of your page. Then, pick a color that stands out to create your timeline, text and smaller illustrations.

Look at how this timeline example uses an icon of a body as the background image:

Iconic timeline sample

If certain dates or events are particularly important, emphasize them on your timeline by making them bigger than other dates. You can do this by using bigger icons, bigger font sizes, or using a contrasting color.

Not only will using non-uniform design elements make certain points stand out, they will also make your timeline more interesting to look at.

Pro Tip:  Use a timeline template to show the history of your business. Put it on your website’s About page to grab the reader’s attention. You can also add it to  consulting proposals  or  pitch decks . We have plenty of  business proposal templates  to help you get started.

Bubble chart timeline infographic

This timeline template combines the use of bubble charts and timelines to visualize the explosive growth of AI technology over the past five years:

Note, we welcome sharing! You have permission to use this infographic on your blog or website. Simply copy the HTML code below to add this infographic to your site. Or, if you’d like to reference a specific statistic or fact, please include a link to this blog post as a source.

FAQ about timeline templates

What is a timeline.

A timeline graphically represents the passing of time. It also showcases important events, activities, or tasks in a chronological manner.

What does a timeline include?

The timeline format generally includes the following components:

• Dates or times
• Short descriptions
• Images or icons

How can you create a timeline?

Making a blank timeline and building on it will take time and energy. Instead, use a timeline template, like the ones Venngage offers, to design timelines.

As you can see from this guide, Venngage has over 40 editable timeline templates. Each can be customized to your brand’s needs.

Where can you make a timeline?

Use Venngage’s Timeline Maker  to design timeline templates for free. You can choose a template that suits your needs and edit it according to your content.

With Venngage’s diverse icons and stock photo library, you can design timelines that appeal to wider audiences.

Is there a timeline template in Google Docs?

Google Docs doesn’t have a default timeline template, but you can create one yourself by manually inserting lines and shapes from Google Drawing:

Of course, it takes lots of time to polish a timeline created manually this way, and even then you can’t guarantee that it will turn out “good”. This is because Google Docs by itself isn’t designed for creating timeline templates, unlike Venngage which is a simple solution for non-designers.

If you still would like to have a timeline in Google Docs, you can create one using Venngage instead and export it as a PNG—which then can be uploaded to Google Docs as an image.

Is there a timeline template in Word?

Similar to Google Docs, Word doesn’t have a default timeline template. Of course you can still manually create one using the lines and shapes, or by using the SmartArt function. Check out this guide on how to create a timeline in Word if you want to go that route.

But, also similar to Google Docs, timelines created in Word take too much time and don’t look as good as the ones created using a design solution like Venngage.

A simple fix would be to choose a timeline template from Venngage’s library, edit it and export it as a PNG so you can upload it to your Word document.

How can you create a timeline with Venngage?

Watch this video to learn how to create a timeline template .

Follow these steps to customize your timeline templates on Venngage:

Step 1 : Pick a timeline template with the layout that best fits the story you want to tell.

Just so you know, some of our templates are free, some exclusive templates are paid. But you can always create an account and test out our editor for free.

Step 2 : Add, remove, or rearrange points with the smart templates in our  timeline maker  (screenshot below).

Step 3 : Insert your own dates and events using the text boxes.

Step 4 : Customize the  colors ,  fonts  and  icons  to make the final design your own.

Step 5 : Share your timeline design with a share link, or upgrade to download in multiple formats.

Not a designer? No problem. Create an engaging timeline template with Venngage, the simple design solution for businesses.

PS: Looking for a different kind of infographic? Venngage can help you:

• Create a business strategy or brainstorm new ideas with a mind map
• Explain a complex process with  process infographics  or product roadmaps
• Compare and contrast multiple options with  comparison infographics
• Raise awareness about an issue or cause with  nonprofit infographics  

Need some timeline formatting tips? Read our guide on  how to create a timeline in 6 easy steps .

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Charting Your Business Timeline - Year 1: Starting Up <b></b>

By Mark Henricks • Dec 6, 2005

Opinions expressed by Entrepreneur contributors are their own.

Most new businesses start much the same way. First there's an idea for a product or service that customers will pay for. Next is a plan-- written or not--to buy or build the products, or develop the service; locate the facilities, hire the people , develop the systems and raise the money to create, market, deliver and service the products.

After the doors open, however, the similarities end--businesses tend to go in all sorts of different directions. But long-lasting growth enterprises do share a consistent set of future challenges. As they move along the course of business life, entrepreneurs must face and overcome obstacles relating to hiring, planning, refining, systemizing, evolving and, finally, exiting the business.

The key to knowing which challenges are next is to look at your business's timeline. Depending on whether you're a startup, in the growing years from two to five, refining your approach from five to 10, maturing from 10 years on or in the final exit stage, you'll face predictable barriers. The good news is, many entrepreneurs have been there before you, and most of those impediments have solutions that are proven and repeatable.

A Guide to Business Timelines

• Year 1: Starting Up
• Years 2 to 5: Time to Grow
• Years 5 to 10: Growing to the Next Level
• Years 10 to Retirement: Managing Maturity
• Moving On: Exit Strategies

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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• How to create a project timeline in 7 s ...

How to create a project timeline in 7 simple steps

Wondering how to transform your project management game? Learn how to streamline your tasks and dependencies by creating an adaptable project management timeline that's suitable for any industry and profession.

Fret no more. This guide offers a comprehensive example of how to create a project timeline suitable for any professional, regardless of their job title, industry, or department. Follow these steps and learn how to build project timelines that put you in the driver’s seat and build your own project timeline template .

What is a project timeline?

A project timeline is an important project management tool that visually represents the schedule and details the sequence and duration of tasks. It breaks down a project into parts and supports effective workload management by using integrations such as a work breakdown structure (WBS). A project timeline is more than a static calendar; it functions as a dynamic guide that adapts to the project's developing needs, ensuring that goals are completed quickly and within anticipated timescales, whether in a major enterprise project or a small business initiative.

How to create a project timeline

Creating a project timeline is a structured process that lays the foundation for successful project execution. It begins with defining the project’s scope and objectives.

A good timeline not only displays tasks in chronological order but also incorporates critical elements like task dependencies, resource allocation, and milestones. 

This is where the functionality of the timeline comes into play. It should provide a clear, visual representation of the project’s flow and allow for easy tracking and updates. The timeline should be both comprehensive and flexible, able to adapt to changes while keeping the project on track.

1. Create a project brief

To keep all project stakeholders aligned on the plan, every project should start with a project brief . It serves as a roadmap and is a way to explain big picture details, like the purpose, goals, milestones, and vision of the overall project. Here are a few questions to answer in your brief:

What are your goals for the project, both internally and externally? What are the project deliverables?

Which internal and external stakeholders are a part of the project? What are their roles?

What is the timeframe for the project? What are the most important dates?

What is the project scope ? Do you have a project scope statement?

What are the key milestones of the project?

Let’s put this step into practice. You’re responsible for planning this year’s client appreciation dinner. Your personal goal for the event is to be as organized, productive, and efficient as possible . You’re confident you can do it, and understand it all starts by putting together a cohesive brief for your event. Your answers to the four questions listed above are:

What are your project goals, both internally and externally?

The internal goal is to plan a high-impact client event under $15,000. The external goal is to achieve a 50% RSVP rate and 80% attendance rate.

Which internal and external stakeholders are a part of the project?

The internal stakeholders are the event’s planning committee (John, Sam, Tara, Linda), the VP of Client Success, and the Marketing team. Externally, the stakeholders include all current clients, and certain vendors (catering company, event venue, etc.).

What is the time frame for the project?

The project planning kicks off on January 15, and the event will happen on August 30.

Which tasks should be considered project milestones?

Publishing the registration page, securing the venue, and signing certain vendors.

Once you have your project brief and goals outlined, you’ll be ready to work backwards and figure out all of the steps you need to take to get there, and you can start creating a project timeline.

2. List your to-dos

In order to have a successful project timeline, you’ll need to create a list of everything that will need to happen throughout the project planning process, all the way to your final deliverable, whether it is a report or an event. Think both big and small in terms of steps. Any tasks that will help you get your project completed on time and on budget should go on this list.

At this point, don’t worry too much about the order of all of your steps or when you need to get them done—we’ll cover that later.

For example, the breakdown for our client appreciation dinner might look like this:

Write an event plan

Finalize budget

Confirm event venue

Select catering

Choose event theme

Design creative concepts for event

Set up an RSVP page

Send invitations

Advertise event

Finalize presentations

Prepare all event collateral and swag

Create a day-of checklist

For longer or more complex steps, break them into smaller, easy-to-digest subtasks. Not only will it help you figure out the true scope of a step, but it’ll also ensure you don’t forget any small details and make tackling it more manageable.

In our event example, to make the "Select catering" step less overwhelming, we would split this part of the project into a digestible task list:

Create a list of possible caterers

Get quotes from each caterer

Compare quotes and menus

Meet with top picks

Choose caterer

Finalize contract

3. Estimate how long each step will take

Once you have a comprehensive list of every step in your project, you’ll allocate an amount of time each will take to complete. When doing this, balance giving your team enough time to get project tasks finished and staying within your overall time frame. Once you know how much time each task will take, you’ll be able to properly plan and sequence each task to create a project roadmap.

Continuing on with our client appreciation event example, let’s take the “Select catering” step, along with each of its subtasks, and estimate how much time the smaller tasks will take, in chronological order.

Select catering (9 weeks)

Create a list of possible caterers (1 week)

Get quotes from each caterer (3 weeks)

Compare quotes and menus (1 week)

Meet with top picks (2 weeks)

Choose caterer (1 week)

Finalize contract (1 week)

Based on our time projections, the process of selecting a catering company will take a total of nine weeks. By working backwards, you can determine when you need to start on this particular step and fill in your project timeline with actual dates.

4. Map out dependencies

As you’re running a project, some steps can be worked on simultaneously—especially if different teammates are responsible for each of the overlapping tasks. However, others cannot be started or completed until another step is finished. In other words, some steps are dependent on others getting completed first. For instance, you can’t order food before you’ve selected the caterer. This is one of the many reasons why a timeline is so important. Visually seeing each step, how the steps overlap, and the amount of time each one takes will keep you on course.

This is also the time to figure out who’s responsible for each step. Assigning who’s responsible for what to every part of the project early on will help you spot and adjust timing or resource conflicts, and avoid future surprises and delays. In Step 6, you’ll learn how to share your project timeline with those involved, making responsibilities crystal clear.

One of the tasks for our example event is to send out invitations. While this particular step seems like an easy one, there are several other things that need to happen before we can even think about sending invitations. The invites must be designed, and we can’t design them until a theme has been chosen for our event. One task needs to occur before another starts. For example:

Event theme (Event Planning team) → Design concepts (Linda) → Choose design (Event Planning team) → Create invitation (Linda) → Send invitations (Tara)

It’s worth the time to map out each dependency and the sequence (or order) of each task. You’ll quickly start to see your project puzzle coming together. Deciding who will do what is critical as well. Who will be working on finalizing the event theme? Who will design the invitations? Don’t wait until it is time for a task to start before assigning it to someone—get everything ironed out early to avoid conflicts or hiccups.

The good news is the invitation process and catering selections can happen at the same time, which will be shown on our project timeline.

5. Create your timeline

Are you beginning to visualize what your project timeline could look like ? While it’s not practical to keep that image (and all those tasks and due dates) in your head, it is realistic to get them down on paper (or on screen). Your first instinct might be to open up an Excel spreadsheet or Microsoft presentation—but wait. Since neither were designed to plan or manage projects, you’ll run into some challenges you could avoid by choosing a better tool .

Instead, opt for a project management tool that’s designed to build and manage project timelines —like Asana. Not only will it save you time drawing your timeline (since you won’t have to attempt to hack merge cells and add formulas to turn a spreadsheet into a project timeline), it will allow you to continue managing your timeline after the project kickoff. Dedicated project management software allows you to easily adapt your timeline as you work, and update your stakeholders on changes and progress in real time.

With the right tool, your timeline will be tied to your underlying work and will always stay up to date. It can be the difference between a project running on track and one going haywire.

How to create a timeline in Asana

Use Asana’s Timeline feature to create your own project schedule :

Enter all of your project steps as tasks in a list

Add start and end dates to each task

Add a task owner for each one

Draw dependencies between tasks

Click "Timeline" view to see your list translated into a visual timeline.

Tip: If you’ve already created your plan in a spreadsheet, you can quickly import it into Asana using our CSV importer integration , and skip to step four.

Project timeline templates to get you started

The easiest way to set up a project timeline quickly is to start with a project template . Below are a couple of project templates, created by Asana, that you can use now. Each type of project starts as a List View, but you can click the "Timeline" tab to convert it into a Timeline:

Product marketing launch template

Event planning template

Product roadmap template

General project plan template

6. Share it with stakeholders

Remember when you added a list of all project stakeholders to your brief at the very beginning of this process? Now that you’ve built your timeline, it’s important to share it with everyone involved. We can promise they will be thrilled to see how clear your plan is. The easier you make their part of the project, the more kudos will come your way throughout the process.

When you use a project management tool to build your timeline, sharing it is quick and seamless. Forget emails and multiple docs—in no time, your stakeholders will know who’s doing what by when.

For the client appreciation event, we will want to share our timeline with everyone involved in the entire project, not just those who have immediate responsibilities. At any time, someone will be able to track their part of the project and its dependencies without having to ping you for information.

7. Manage and adapt as you go

If you’ve ever worked on any project, you know things don’t always go as planned. However, when you’re prepared to adapt, changes don’t seem so difficult to handle. Timelines aren’t just great for planning; they will also help you adjust as delays or changes inevitably happen.

Moving tasks around doesn’t have to be daunting or disrupt the entire project. If one part of the project runs into a delay, as the project owner, you will have clarity on the impact of the rest of the project. Then, you’ll be empowered to move things around accordingly so the overall project can still move forward productively.

As The Balance Careers notes, project changes can be managed within their own specific steps, but once the change is final, it’s time to update your timeline. Because timelines go out of date quickly when plans change, relying on a project management tool , rather than email or spreadsheets, offers a major benefit. As the project owner, it’s your responsibility to communicate to all stakeholders what the single source of truth is (your timeline) and make sure it’s always updated.

Take immediate action. As soon as the change is confirmed, update your timeline to reflect it.

Notify stakeholders. Anyone that is affected by the change to your project timeline should understand how it impacts them and be able to visually see the change on the project timeline.

Determine the impact. Once your timeline is updated, you’ll be able to see if there are time periods that are overcrowded and stakeholders that have too many tasks. Can you move a task to ensure more time? Can someone else take over that responsibility or lend a hand?

To wrap up our event example, let’s say you managed to choose a caterer for the client appreciation dinner. You’re about to finalize the contract when a call comes in that the catering company double-booked themselves. Unfortunately, you must find a new catering company.

With a timeline, it's easy to adjust due dates for any task or any team members that are impacted by this change. The positive part of this challenge is that we’ve already gone through several of the initial tasks and can see that reflected on the timeline. While this is a frustrating problem, it feels more manageable because our timeline has kept us organized and on track.

Types of project timelines

Project timelines are as diverse as the projects themselves. The reason for this variety lies in the distinct nature of each project, where factors like scope, complexity, industry, and team size dictate the most suitable timeline format. This diversity ensures that every project can have a timeline tailored to its specific needs.

Choosing the right type of project timeline is an important step in project management. The key is to assess the project’s requirements and consider factors like: 

Project duration

Level of detail needed

Team's working style 

For instance, projects requiring close monitoring of deadlines might benefit from a Gantt chart, while those emphasizing flexibility might opt for a Kanban timeline. Additionally, the availability of project timeline software and tools should also be considered to ensure compatibility and ease of use.

Knowing you've selected the right type of timeline often comes down to its effectiveness in project execution. A suitable timeline will streamline the planning process, facilitate clear communication among team members, and provide a realistic overview of the project’s progress. 

If the timeline allows for easy identification of bottlenecks , supports effective time management , and aligns with the team’s workflow, it's likely a good fit for the project.

Gantt chart timeline

A Gantt chart is a popular project timeline tool that provides a visual overview of tasks scheduled over time. It helps teams see the start and end dates of project phases, helping with time management and identifying potential bottlenecks.

For example, a Gantt chart can be used to manage deadlines and identify potential delays in a construction project by outlining stages such as design, procurement, and construction.

Vertical chart timeline

This timeline is a variant of the traditional Gantt chart, displaying tasks along a vertical line. It's effective for smaller projects or when you need a concise list of tasks without detailed scheduling.

In event planning, such as organizing a conference, a vertical timeline can efficiently display the sequence of tasks like venue booking, speaker confirmation, and marketing.

Historical timeline

Particularly useful in educational or retrospective projects, a historical timeline outlines key events in chronological order. When dealing with complex projects, this format can help streamline the visualization of project phases.

A historical timeline, for instance, could be used to help with the educational component of a museum exhibit project by listing important historical events or eras in chronological order.

Kanban timeline

Kanban timelines, inspired by Kanban boards , focus on the progress of tasks from "to-do" to "done." They're excellent for teams emphasizing teamwork and agile methodologies, where tasks move through different stages.

For example, software development teams often use a Kanban board to track the progress of features from conception to implementation. 

Critical Path Method (CPM)

The Critical Path Method is a more sophisticated approach that identifies the sequence of interdependent tasks that affect the project's timeline. It's pivotal in complex projects where time tracking and precise planning are key.

In a big manufacturing project, for instance, CPM can identify and keep track of important steps like design, production, and quality control to make sure the job is finished on time.

Program Evaluation and Review Technique (PERT)

PERT is similar to CPM but focuses more on the time each task takes. It's beneficial in projects where time estimation is challenging by providing a project plan timeline that considers uncertainty.

In a research and development project, for example, PERT can be used to estimate the time needed for various phases like conceptualization, experimentation, and product testing.

Project timeline examples

Effective project timelines are more than just theoretical concepts; they are proven tools that drive successful project outcomes. They enable precise coordination, effective resource allocation, and timely completion of tasks.

A notable example is NASA's Mars Rover Curiosity Project. The mission's success was heavily reliant on a meticulously crafted timeline, coordinating hundreds of scientists and engineers. This precise planning facilitated the rover's successful landing on Mars in 2012, demonstrating how a well-managed timeline can lead to extraordinary achievements in highly complex projects.

Project timeline example 1: Digital marketing campaign

In a digital marketing project, a Gantt chart timeline could delineate phases like market research, content creation, and campaign execution. The project team might use timeline tools to track critical tasks, ensuring effective time management when meeting campaign deadlines.

Scenario: A digital marketing team at a tech startup is launching a new app.

Market research phase: The team sets a two-week period for market analysis to understand the target audience.

Content creation phase: Over the next month, the team develops blog posts, social media content, and email campaigns.

Campaign execution: The final phase involves a six-week rollout of the created content across different platforms, with weekly reviews.

With the Gantt chart timeline, the team can see how each phase is progressing, adjust to delays in content creation, and move resources around more efficiently, all of which led to a successful campaign launch.

Project timeline example 2: Boutique retail business

For a small business project, a simple vertical chart timeline or a Kanban timeline might be more suitable. Businesses can use this kind of timeline to make project timelines that are easy to follow and keep up-to-date by showing important tasks like product development, marketing, and sales.

Scenario: A boutique clothing store is planning to expand its online presence.

Product development stage: Tasks include selecting new products and setting up an online store. Each task is moved from "to do" to "doing" to "done."

Marketing stage: This involves social media marketing and email marketing tasks, tracked similarly through the Kanban board.

Sales monitoring: The final stage tracks online sales performance and customer feedback.

Using a Kanban timeline, the store effectively handles its growth into e-commerce, keeping task management flexible and ensuring a smooth transition to online sales.

Common questions about project timelines

Knowing how to create a well-organized project timeline is a great first step towards understanding how to use this powerful tool, but you may still have a few more questions. You’re not alone. Here are answers to a couple common questions people have about project timelines:

What’s the difference between a timeline and a Gantt chart?

Gantt charts focus more on workflow and task dependencies. They are more linear and don’t account for changes or multiple things happening at once. Timelines are flexible and adapt easily to changes in project plans. They allow the workflow to be updated effortlessly. Both are organized as bar charts and serve as visual tools.

How can you track project progress, especially if you’re managing multiple projects?

This is tough to do in spreadsheets, but easier in a project management tool. There are multiple views to be able to see one project at a time, or you can manage multiple projects through a portfolio-style view .

In other words, you can visualize when you’ll have more time to work on specific tasks, and when you’re at capacity, you can adjust as needed to even out your entire team’s workload .

Create your next project timeline confidently

It’s not enough to just come up with a project plan. Determining how to execute it is just as important . Developing a timeline of how the plan will evolve is critical to the planning phase and also makes managing the project more efficient.

Using this step-by-step process for every project management timeline will keep you on task and less stressed. Try it out, adapt it to your business, and share it!

To take your project timelines even further, create your next timeline using Asana .

Related resources

How to choose project management software for your team

7 steps to complete a social media audit (with template)

3 visual project management layouts (and how to use them)

Grant management: A nonprofit’s guide

10 Powerful Excel Project Management Templates for Tracking Anything

P roject management templates are an essential tool for replicating successful projects. With Microsoft Excel's free templates, you can turn your simple spreadsheets into powerful project management tools.

In this article, you'll find some of the most useful and free Microsoft Excel project management and project tracking templates you'll want to use for your next project.

Microsoft Excel Project Timeline Templates

Let's take a look at the best Microsoft Excel project management templates.

We cover both native and third-party templates here. To find the pre-installed Excel spreadsheet templates, open Excel and search for the respective keyword from the New document screen.

If you're already in Excel, go to File > New to bring up the template search. Check the Managing Microsoft Excel Templates section below for more details.

Excel comes with several timelines and Gantt chart templates provided by Microsoft, but it also integrates templates from Vertex42, one of the most popular third-party resources for spreadsheets.

1. Work Plan Timeline

The Work Plan Timeline template is suitable for a basic project with multiple phases. When you enter your data into the worksheet, the roadmap will update automatically. This template comes pre-installed in Microsoft Excel 2016 and up.

2. Date Tracking Gantt Chart

Gantt charts are a staple in every project manager's toolset. They help you visualize the flow of your tasks and track progress.

With this template, you can create a comprehensive Gantt chart with minimal effort. Just enter each task, complete with a description, who it's assigned to, a percentage to indicate progress, a start date, and allocated days until completion. This template is a Microsoft Excel default.

3. Milestone and Task Project Timeline

If you want to integrate milestones into a basic timeline, this template provided by Vertex42 is ideal. It combines the best elements of a Gantt chart, i.e. the visualization of the task flow, with milestones hovering above the timeline.

Just fill in the respective tables to populate the visual. You can find this template by searching in Excel.

Excel Project Plan Templates

A project plan is a document that may require Excel charts, but is otherwise composed in Microsoft Word. For basic projects, however, you may get away with only a Microsoft Excel document.

4. Simple Gantt Chart

When you search Excel's template repository for project plan templates, you'll mainly find different Gantt chart variations, including this Simple Gantt Chart from Vertex42. What sets it apart from the Gantt chart above is the inclusion of project phases. This template is included in Microsoft Excel.

5. Event Planner Template

A project plan really isn't something you typically put together in Excel. However, if you are planning a small project, like a party, you just need a one-page template that lists the essential tasks and lets you define a schedule and a budget. This template from Office Templates Online is a great start.

Excel Project Tracker Template

A search for a tracker will bring up a wild mix of personal and business-related Excel spreadsheet templates for tracking. However, you can narrow down your search by selecting categories that relate to the project management task you're dealing with.

6. Activity-Based Cost Tracker

This tracking template can help you get an overview of direct, indirect, and general and administrative product costs.

7. Project Tracking Template

This Vertex42 template is essential if you are handling multiple different clients, projects, and/or deliverables. It combines project details, expenses, task statuses, and due dates.

Business Plan Templates

Microsoft Excel 2016 had its own category for business plans. You could search for the keyword business and select the Business Plans category on the right.

In Excel 2019 and onwards, you can perform either query, but the latter misses some templates, while the former might be overwhelming. We recommend looking into the following.

Business Plan Checklist

Creating a business plan can be a complex project in and of itself. This checklist will help you cover all your bases by guiding you through the process using a SWOT (strengths, weaknesses, opportunities, threats) analysis.

Note that you'll find two similar templates in Excel, but they're both identical SWOT analysis checklists, differing only in their formatting.

Startup Expenses

This template is a great starting point for a budding business owner who needs some help with projecting the costs of their endeavor. The template will guide you through the most common assets and services your new business might require.

Once you've filled in all the potential expenses, you'll have a much better idea of how much funding you'll need to raise to get your business up and running. For more business plan templates , take a look at our dedicated article.

Search for Online Templates

Couldn't find the exact project management template you need in Excel? Turn to a third-party online resource for a wide selection of Excel spreadsheet templates. We recommend the following sites.

This website has a few great project management templates for Microsoft Office 2003 and up. The site notes that its templates are mostly related to project scheduling. Anything more complicated might require Microsoft Project or other project management software.

On the page dedicated to project management , you'll find a list of useful material, including, but not limited to, the following:

• Project Budgeting
• Critical Path Method

Each page contains a quick rundown of what the template does, one or more templates, and further tips and tricks for the respective project management tool. It's a great resource for budding project managers.

TidyForm has a respectable selection of Microsoft Excel project management templates. The most popular categories are listed on the homepage. If you can't immediately spot what you need, switch to the Business section or try the search feature.

When you scroll to the bottom of a section, you'll see a list of popular categories and related categories. This can be helpful when trying to find just the right template. We recommend the following pages:

• Project Budget
• Project Proposal
• Work Breakdown Structure

Still looking for the perfect template? You might have to create custom Excel templates to get exactly what you want.

Managing Microsoft Excel Templates

First, let's see what templates you already have installed in Microsoft Excel. For the purpose of this demonstration, we've used Excel 2019, but the procedure is similar in Microsoft Office 2013 and Office 2016.

Default Templates

When you start up Microsoft Excel, the first window you see will contain a search field for online templates. When you're starting from an existing workbook, go to File > New to arrive at the same view.

Microsoft Excel comes with a selection of pre-installed templates. They are listed underneath the search field. You can pin your favorite ones by clicking the respective symbol in the bottom right of the listing.

Search Online for More Project Templates (Excel 2016)

Searching for the type of template you need is the fastest way to locate it. For example, if you search for the term "project," you may also see template categories listed next to the templates that match your search. The category feature no longer appears in Excel 2019.

Narrow Down Your Search (Excel 2016)

A neat feature is that you can narrow down your search by selecting multiple categories. This helps you exclude templates that may match your keyword, but not your desired category. On the downside, you may find that the perfect template is not available in Microsoft Excel.

Preview & Create Your Template

When you click a template, you'll see a preview with a brief description of what the template provides. You can also pin the template from its preview; the symbol sits in the top right.

To download and use a template, click the Create button, which will open a new Microsoft Excel workbook with the template pre-filled.

Template Ready, Set, Go

Now that you have all the project management templates you could ever need, maybe you're interested in additional tools, tips, and tricks. For example, you could build a custom interactive Excel dashboard to manage data within your projects. The possibilities are endless.

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From Start to Finish: A Comprehensive Guide to Creating Your Event Planning Timeline

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Every good event planner should come prepared and ready with a meticulous  event planning checklist . But did you know that it's also vital to have an event planning timeline as well? Having a timeline of event components means that every aspect of the event is carefully planned and executed in a timely manner.

With as much as  86.4% of event planners  planning to organize the same amount or more events in 2024 as in 2023, creating a concise event schedule is key. It helps to keep track of deadlines, coordinate with vendors and suppliers, and ensure that everything is on schedule for a successful event.

Keep reading to discover the importance of an effective event planning timeline below.

6 to 12 Months Before the Event

Early planning is essential. It can help you navigate any roadblocks and allows for proper planning and organization. However, only about  48% of event planners  start planning an event.

Define Event Goals and Objectives

At the 6 to 12-month mark before the event, you should define your event goals and objectives. This means determining the purpose of your event, such as networking, fundraising, celebration, or corporate event. Once you've done that, you can come up with an appropriate theme to match.

It's also important to set specific and measurable goals pertaining to your event, like the number of attendees you hope to attract or a targeted goal of funds raised.

Set an Event Budget

During this time, you will need to set a budget for your event. Break down your budget into categories such as venue, catering, marketing, and equipment rental. If you need additional funding, reach out to business partners or sponsors.

It's a good idea to set up and allocate a portion of your budget for unexpected expenses that may arise during the planning process or on the day of the event.

Select an Event Date and Venue

If you have not done so already, choose a date that is convenient for your target audience. Make sure this date minimizes conflicts with other large events or holidays that can impact your event's attendance. Set an adequate time range for your event, including pre- and post-events like cocktail hours.

Venue selection is another important step in the event planning timeline. You may need to book a more popular venue in advance due to demand. The venue might require a deposit to hold the venue for your chosen date and time.

If possible, ask to tour potential venues in advance to ensure they meet your requirements. Consider factors such as location, capacity, layout, amenities, and cost. Research if you need to acquire any special licenses or permits to hold your event, such as a liquor license.

Create a Preliminary Guest List

Decide who you wish to target as the audience to invite to your event. Use past event attendance data, market research, and industry benchmarks to estimate the number of attendees.

Segment your guest list based on criteria such as demographics, interests, or relationships with your organization. This allows you to tailor your event experience to their needs.

Other Event Planning Timeline Activities

At the 6 to 12-month mark, it's a prudent choice to start outlining your event schedule, activities, and program. If you don't have one already, it's also advisable to assemble an event planning team and delegate responsibilities and roles to them to help lighten the load.

3 to 6 Months Before the Event

With 3 to 6 months before your event, an event planner's event schedule starts to pick up steam. This is when you'll need to solidify several components of your event. For example, at this stage, you will be required to secure the necessary funding for your event and finalize your event budget.

Within the 3 to 6-month mark, it's time to confirm your venue selection and sign any necessary contracts that come with it. Along with this, you should arrange for the rental of any technology or special equipment you may need for your event. This can include sound systems, lighting, and DJ setups.

By this time in your event planning timeline, it's also important to finalize your entertainment and talent. This encompasses your live performers, presenters, and keynote speakers.

If your event is out of town or out of state, you must consider logistic planning aspects like hotels and transportation to and from the event. This is especially pertinent since as much as  46% of organizations  plan to hold their corporate event meetings in a different city than their corporate office.

Begin designing your collateral and marketing materials and promoting the event. Use marketing mediums such as flyers, posters, social media graphics, and email invitations.

Create a more detailed event schedule at this point. This will help you keep tabs on the increasing number of tasks at hand. It's also advised that you develop a registration system for event attendees.

3 Months Before the Event

With just 3 months left until your event, your event planning timeline is going to get even more hectic. Now things are really going to ramp up.

For starters, you'll be launching  event registration  and ticket sales. Open registration and ticket sales to the public. Utilize online platforms and marketing channels to reach potential attendees.

You should also continue your marketing and promotional activities. Maintain a strong presence on social media. Use email newsletters, and other channels to build excitement and drive ticket sales.

Collaborate with sponsors and partners to finalize their involvement. This can include branding and promotional activities, as well as any special requirements they may have.

Finalize the event agenda and schedule. Confirm the details of the event program, including speakers, sessions, and activities. Create a finalized event schedule for the day.

Plan and organize your event decorations and signage. Develop a cohesive theme for the event and arrange for decorations, signage, and branding materials to create a visually appealing environment.

Create a comprehensive plan for the event day. Focus on elements like setup, logistics, and audiovisual requirements. Design a contingency plan for any unforeseen issues.

Arrange for the necessary permits or insurance. Ensure that all necessary permits and insurance coverage are in place for the event. Consider permits for food service, alcohol, and any other special requirements.

Start recruiting and training event staff and volunteers. Assign specific roles and responsibilities to facilitate a smooth and successful event execution.

2 Months Before the Event

As your event looms closer, your event planning plate is likely to get even fuller. With just 2 months to go, you will need to maintain a consistent marketing strategy to increase attendance. Remember to utilize various channels such as social media, email campaigns, and targeted advertising.

Verify all speakers, presenters, and performers are confirmed for their respective roles and have all the necessary information for their presentations or performances. Work closely with vendors to finalize catering menus, audio-visual requirements, and any other services needed for the event.

Visit the event venue to assess logistical requirements, including setup, seating arrangements, and any special accommodations needed for attendees or presenters. Confirm accommodation and   transportation options   for speakers, VIPs, and attendees for a smooth experience.

Review and finalize all event materials, including programs, signage, name badges, and print collateral. Verify they are accurate and reflect the event's branding.

Evaluate and update security and emergency response plans. Confirm all staff are briefed on procedures and protocols to ensure the safety of attendees and participants.

The Month of the Event

Send personalized reminders to registered attendees, including event details, parking information, and any special instructions. Confirm final details with vendors and suppliers. This includes delivery times, setup instructions, and any last-minute changes.

Visit the venue to finalize setup and logistics to verify everything is in place for the event. Develop a detailed timeline for the event day. Include setup, registration, sessions, breaks, and clean-up to maintain a well-planned schedule.

Brief all stakeholders on their roles and responsibilities, including speakers, sponsors, vendors, and volunteers. Organize and prepare all your event materials for distribution.

Assign specific tasks to event staff and volunteers and double-check everyone knows what is expected of them.

The Day of Event Planning Timeline

Arrive early at the venue to oversee setup and address any last-minute issues that may arise. Conduct a final walkthrough to ensure everything is in place and to your satisfaction.

As attendees arrive, welcome them and manage on-site registration for a smooth check-in process. Coordinate event activities according to the event planning timeline so that each session or activity starts and ends on time.

Oversee event production, including audio-visual, staging, and lighting, to make sure everything runs smoothly. Be prepared to address any unforeseen issues or changes that may occur during the event. Maintain open communication with event staff to keep everyone informed and connected.

Establish a smooth transition between sessions and activities. This will keep the event running seamlessly from start to finish.

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A good event planner is always well-prepared. Creating an event planning timeline is an essential element of event planning. Without one, you may miss out on important details or overlook critical deadlines.

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Learn why networking is important for event planning success and how NYC event planners can build a valuable network.

Get your NYC event attendees immersed in every step of your event with these strategic tools to keep them engaged before, during, and after it’s over!

In the last few years, NYC event planners have learned through trial and error how to make virtual events more productive.

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Planning your salesforce implementation: a timeline guide.

Embarking on a Salesforce implementation is an endeavor for any organization. It necessitates planning, coordination, and execution to achieve a rollout tailored to your business’s specific needs. In this article, we present a timeline guide to help you navigate the stages of your Salesforce implementation journey.

Phase 1: Setting Objectives and Requirements

Prior to delving into the implementation phase, you must outline your objectives and requirements. This initial step is crucial in a Salesforce implementation timeline and forms the groundwork for the project. It also ensures alignment with your business objectives.

During this stage, insights from stakeholders across departments will be gathered to identify pain points, current workflows, and areas in need of enhancement. By understanding your requirements, you can then discern which Salesforce features and functionalities align best with your needs.

Phase 2: Development and Setup

Once your objectives are defined, proceed with designing and setting up your Salesforce environment. This phase entails tailoring layouts, fields, reports, dashboards, and security configurations to match your requirements.

Carefully assess how each component will impact user experience and streamline operations within your organization. During this stage, it’s important to gather input from end users to make sure their requirements are being met while considering any industry compliance or regulatory guidelines.

Phase 3: Data Migration

Data migration plays a crucial role in any Salesforce setup. It’s vital to transfer data from systems or spreadsheets to maintain data accuracy and integrity.

Take a look at all the existing data sources that need to be brought into Salesforce. Develop a plan for cleaning, formatting, removing duplicates, transforming, and importing data into the system. Test the quality of the data during this phase to catch any issues or discrepancies before launching.

Phase 4: Development and Customization

In situations where off-the-shelf solutions don’t completely align with your business requirements, custom development might be needed. This phase involves designing and implementing customized features, integrations, and automation to enhance your Salesforce platform capabilities.

It’s advisable to engage developers or seek assistance from Salesforce consulting services for outcomes. Strive for a balance between customization and utilizing Salesforce functionalities to keep complexity at bay and ease future upgrades.

Phase 5: User Training and Testing

Preparing your users for the system is key to ensuring a successful implementation.

Ensure that you conduct training sessions that cover all aspects of utilizing Salesforce, such as data entry, reporting, workflow automation, and collaboration features.

During the training sessions, make sure to encourage users to share their feedback and incorporate their suggestions or concerns into refining the system if needed. Conduct testing to identify any remaining issues or gaps in functionality that require attention before the launch.

Phase 6: Go Live and Launch

Following testing and user training, it is time to launch your instance. Verify that all essential settings are activated, integrations are working properly, user permissions are configured correctly, and security measures are in place.

Implement a phased approach for rolling out Salesforce across departments within your organization. It is recommended that a pilot group or non-critical processes be used before expanding the system company. Keep an eye on performance during this phase and provide assistance as necessary.

Phase 7: Continuous Improvement

After implementing Salesforce, the journey continues with ongoing improvement efforts, which are crucial for maximizing ROI and ensuring sustained success.

Regularly assess performance metrics, gather feedback from users, stay informed about industry trends, and actively participate in user groups or communities to remain updated on feature releases and best practices. Utilize the range of extensions and partners within the Salesforce ecosystem to enhance your instance as your business grows and develops.

In conclusion, the successful implementation of Salesforce requires planning at each step of the project timeline. By adhering to this guide, you will be well-prepared to implement Salesforce and instigate transformations within your organization. Remember to customize the timeline according to your business requirements, involve stakeholders for feedback, prioritize user training, and embrace enhancements to unleash Salesforce’s potential for your organization fully.

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New timeline, construction plan for $1.5B District Detroit development

There is a new timeline and construction plan for the high-profile $1.5 billion District Detroit development that was originally expected to break ground last summer, but so far has not.

The codevelopers, New York-based The Related Cos. and the Ilitch organization's Olympia Development of Michigan, are now aiming for an early 2025 construction start for the first of the development's 10 planned new buildings and building rehabs.

They also are changing the order of the 10 projects by moving up one of the planned new hotels as well as one of the residential buildings, and pushing back the timeline for the development's office buildings.

This "resequencing" of District Detroit is a response to the current lending environment for new office projects, which is very challenging, according to Andrew Cantor, the Related Cos.' executive vice president of development.

The developers still intend to build all of the 10 projects in District Detroit, including the three new office building projects.

One of those projects is a planned 17-story office tower at 2200 Woodward, next to Comerica Park, that was originally scheduled to break ground last summer and open next year. The developers say they still have a commitment from a potential anchor tenant for the tower, but the building project is on hold until the lending environment for new office developments improves.

Nationwide, some lenders have been bracing for losses on commercial loans due to rising office space vacancies and falling valuations since the COVID-19 pandemic.

The Ilitch organization had been in negotiations last year with Wayne County to buy surface parking lots where the 17-story officer tower and a neighboring planned 20-story apartment building are to go. So far, no deal for the land has been announced.

More: Detroit City Council to vote on incentives for $3B New Center development

Under the new timeline, the first District Detroit projects will now be:

• A new 18-story, 261-unit residential building with ground-floor retail at 2205 Cass, near the forthcoming University of Michigan Center for Innovation. The apartments would provide housing for some students attending the UMCI, and 20% of the units would be offered as "affordable" at below-market rents.
• One of the development's two planned hotels: either a newly constructed 14-story, 290-room hotel next to Little Caesars Arena or an adaptive reuse of the 10-story Fox Theatre office building, 2211 Woodward, to become a 177-room Fox Hotel.

The new sequencing appears to reflect the continued strength of the market in downtown Detroit for more hotel rooms and apartments. Vacancies in Detroit office space, like that in cities nationwide, have been on the rise since the pandemic and employers' embrace of remote and hybrid work policies.

The District Detroit development — and accompanying incentives and tax breaks — faced some scrutiny last year at public hearings before ultimately winning an 8-1 vote of approval from Detroit City Council.

Some critics were unhappy with the slow pace of development around Little Caesars Arena, an earlier Olympia Development project, in contrast to pronouncements and colorful renderings that had primed public expectations for more development and amenities than was actually built.

2025 deadline

District Detroit has a late March 2025 deadline to break ground on at least one of the 10 projects, based on rules for the development's largest development incentive — a $615 million, 35-year tax capture known as a Transformational Brownfield, according to a spokesman for the Detroit Economic Growth Corp. Specifically, construction is required to start within two years of City Council's March 28, 2023 approval of the brownfield.

The developers say they intend to make that deadline.

Because the brownfield incentive is a capture of future taxes to be generated at the development project sites, the developers do not gain any financial benefit from delaying construction.

Another deadline for District Detroit is late April 2028, or the five-year anniversary of the development's Transformational Brownfield receiving final approval from the quasi-public Michigan Strategic Funding in Lansing.

Any of the 10 projects that haven't started by then could potentially have their incentives terminated. However, the strategic fund could adjust that deadline to accommodate the new development timeline.

“We remain hard at work to move our projects forward in The District Detroit, in line with the Transformational Brownfield plan timeline," the development firms said in a joint statement Tuesday night. "Financing commercial office developments is challenging nationwide, so we are resequencing the projects to meet the market demand created by the neighborhood’s existing entertainment venues and the UMCI, where construction is currently underway.”

Although construction has yet to begin, the developers say they remain committed to the District Detroit Community Benefits agreement and are currently in compliance.

The UMCI had its official groundbreaking in December and is expected to be done and open in 2027.

The new 2025 construction start will allow for the 18-story, 261-unit residential building at 2205 Cass to be ready for the student population that would attend the UMCI, the developers said. The original District Detroit timeline called for a 2024 construction start for the building.

Separate from District Detroit, Olympia Development plans to start work in the second quarter this year on a rehab project for a block of six old apartment buildings near Little Caesars Arena at Cass and Henry. Half of those 170 units would be reserved at deeply affordable rents for those with qualifying incomes.

The 6 new building projects in District Detroit

• 2205 Cass : An 18-story residential building with 261 apartments (20% affordable) and 8,750 square feet of retail space that would be built near the UMCI.
• 2250 Woodward:  A 20-story residential building to go next to Comerica Park and have 287 apartments (20% set aside as "affordable"), 27,000-square feet of ground-floor retail space and a new underground parking garage with 206 spaces.
• 2200 Woodward : A newly constructed 17-story office building with ground-floor retail next to Comerica Park, plus a new underground parking garage with 298 spaces. (It would share the same parking garage 2250 Woodward.)
• 2305 Woodward or 2300 Cass : Two locations under consideration for an all-new, 22-story office building with ground-floor retail.
• 2300 Woodward : A new five-story office building with ground-floor retail.
• Hotel next to Little Caesars Arena:  A newly constructed 14-story, 290-room hotel to go next to LCA at 2455 Woodward. The project was  originally billed  as an Equinox Hotel, although the developers later walked that back have and have yet to officially announce what hotel brand it will be.

The 4 building rehabs in District Detroit

• Fox Hotel:  Adaptive reuse of the 10-story Fox Theatre office building at 2211 Woodward to become a 177-room Fox Hotel. The hotel project would not alter the historic Fox Theatre.
• 2115 Cass : Adaptive reuse of the former Moose Lodge building into a four-story business incubator as part of the UMCI campus.
• 408 Temple St. : The long-empty Fort Wayne/American hotel near the Masonic Temple would be redeveloped as an 11-story apartment complex with 131 apartments (20% affordable) and ground-floor retail.
• 2210 Park Ave .: Redevelopment of the old 10-story Detroit Life Building into 16 apartments with ground-floor retail.

Contact JC Reindl: 313-222-6631 or [email protected]. Follow him on X @jcreindl

What to know about Gov. Newsom’s plan to offset California’s $45-billion deficit

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Faced with a $44.9-billion budget deficit, Gov. Gavin Newsom described a plan to shrink the size of state government and slow his progressive policy agenda by eliminating 10,000 vacant state jobs, pausing an expansion of subsidized childcare and cutting billions in funding for climate change programs.

Newsom’s revised $288-billion budget proposal, announced Friday, projected California’s deficit to be $7 billion more than the shortfall his administration expected in January. The grim forecast was driven by lower than projected state revenues, continuing a pendulum swing from the fiscal boom of the COVID-19 pandemic.

“These are things we worked closely with the Legislature to advance,” Newsom said of the cuts. “None of this is the kind of work you enjoy doing, but you’ve got to do it. We have to be responsible. We have to be accountable.”

Newsom’s plan to close the deficit relies on $17.3 billion in savings from budget cuts he and lawmakers agreed to in April and using $4.2 billion from the state’s rainy day fund and budget reserves for the upcoming fiscal year.

The proposed spending reductions Newsom touched on Friday also reverse and slash an additional $8.2 billion in funding in 2024-25.

Newsom’s proposal includes $3.6 billion less for programs related to fighting climate change, said H.D. Palmer, a spokesperson for the Finance Department. The plan would also cut $2 billion over two years from a program to expand internet connectivity to underserved homes, businesses and community institutions.

The governor’s revised budget proposal, which includes updated revenue projections after the state income tax filing deadline, typically jump-starts negotiations with Democratic leaders in the Senate and Assembly over a final fiscal plan for the upcoming year. The state Constitution requires lawmakers to approve the state budget by June 15.

An ‘incomplete’ plan

The governor’s budget plan released Friday was incomplete compared to prior years. The administration provided only a 50-page summary of his proposal, compared to the more detailed, 260-page document Newsom released in January.

Newsom’s budget news conference was originally scheduled for next Tuesday, the deadline for the governor to share his revised budget with the state Legislature. But Newsom is flying to Rome that day to speak at a climate conference at the Vatican and bumped his presentation up to Friday.

The change left the state Department of Finance, the fiscal arm of his administration, short on time to finalize a full budget summary, and additional documents, Palmer said. More information, his aides said, will be made available when additional documents are made public on Tuesday.

Public defenders, foster kids, climate: Programs created during California’s boom may stall amid deficit

Facing tough financial choices to close a budget shortfall, Gov. Gavin Newsom is proposing cuts to programs that benefit foster kids, public defenders and more

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How bad is the budget problem?

Newsom cast California’s current financial situation as a return to normal after the federal government provided trillions of dollars in funding to individuals, families, businesses and state governments during the COVID-19 pandemic, payouts that resulted in a historic surplus in California.

But those flush times did not last, and poor revenue forecasts in recent years have also deepened the state’s fiscal troubles.

Newsom’s estimate of a $100-billion surplus two years ago ended up far too rosy, and revenue in subsequent years also fell short of projections. A decision by the federal government to delay the 2022 federal income tax deadline from April to November due to winter storms complicated California’s ability to project revenues last year.

Newsom’s plan seeks to solve the budget deficit for the next two budget years, including additional cuts, reductions and delays to solve an estimated $28.4-billion deficit in 2025-26.

State Sen. Roger Niello (R-Fair Oaks) called out the difference between Newsom’s deficit estimates and much higher models from the Legislative Analyst’s Office.

“He continues to hang on to the unrealistically low deficit with the clear expertise of the LAO stating that the problem is significantly greater than that and that just means that his budget solutions are shooting too low,” Niello said. “We’ll get to the end of another fiscal year where we’re in trouble again, just like this one.”

Why does the deficit number keep changing?

In January, the Newsom administration predicted that California would have a $37.9-billion deficit to reckon with in the budget that lawmakers adopt in June.

Newsom and leaders of the Senate and Assembly reached an early agreement in April on $17.3 billion in reductions though most of those changes will not be passed into law until next month. Lawmakers passed a budget trailer bill that lowers unspent funding allocations in 2022-23 and 2023-24 by $1.6 billion last month.

The deficit number Newsom presented Friday subtracts the $17.3 billion in cuts agreed to earlier from the $37.9-billion deficit estimate from January.

Revenues have fallen short of expectations since January, deepening the budget problem by $7 billion.

Newsom is referring to the shortfall as $27.6 billion in 2024-25, but California is making cuts and reductions to solve a total budget deficit of $44.9 billion this year.

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How will the governor’s cuts affect education?

Under Proposition 98, California has a minimum funding guarantee for schools and community colleges. Newsom is proposing an unusual maneuver to go back and lower the funding requirement for 2022-23 to reflect the lower-than-expected state revenues that came in late last year. The change could ultimately reduce funding for schools by tens of billions of dollars in future years and launch a monumental fight over education funding at the state Capitol.

Early childhood programs face cuts of more than $2 billion in the governor’s new budget proposal, including a 45% cut for the CalWORKS home visiting program , which provides supportive visits to about 3,000 low-income families following the birth of a baby.

He wants to reduce the Middle Class Scholarship program by $510 million and cut $550 million from a program that helps build and upgrade facilities for children in preschool and transitional kindergarten over the next two budget years.

Newsom called a decision to pause $1.4 billion planned to expand child-care availability over two years “difficult,” but a necessary trade-off in order to pay child-care workers higher wages.

“The state was finally making progress on childcare and early childhood initiatives which have been so ignored for so many years. To now cut back on that is disastrous for families and for our future,” said Ted Lempert, president of Children Now and a former California Assembly member.

What about healthcare?

Among proposed healthcare cuts is the elimination of more than $300 million in state and local public health funding — a move that “astounded” organizations like the County Health Executives Assn. of California, which pointed to COVID-19 pandemic woes that were worsened by underfunding and questioned if the state was backtracking.

Newsom also proposes eliminating hundreds of millions from programs meant to train and recruit health workers including nurses and social workers — both industries that have faced staffing shortages.

Healthcare providers who serve California’s low-income patients insured by Medi-Cal stand to lose extra pay meant to encourage healthcare facilities’ participation in the safety net program. The governor’s proposal takes more than $6 billion over multiple years meant for provider rate increases from a tax on managed healthcare organizations, known as the MCO tax, and uses it to support the Medi-Cal program in other ways.

Jodi Hicks, president and CEO of the Planned Parenthood Affiliates of California, said she was “deeply disappointed” by Friday’s budget plan, saying it will “jeopardize access to not just sexual and reproductive care but quality, affordable health care across the board for the nearly 15 million Californians who rely on Medi-Cal.”

Will prisons lose funding?

Newsom’s proposal includes savings from the newly announced deactivation of 46 housing units at 13 state prisons, which would save $80.6 million. This comes as California’s prison population has declined by nearly 25% since 2019 and as the state prepares for the closure of its third prison, which Newsom said is now planned to close as early as November, five months ahead of schedule.

The governor said that, while he is interested in further reducing “the larger footprint” of the prison system, “we want to be mindful of labor concerns, community concerns and trends.” He also expressed concern about the possibility of unanticipated increases in prison populations . A measure that could appear on the November ballot calls for rolling back some criminal justice reforms that have helped reduce incarceration.

Newsom has approved three California prison closures but resists pressure to shutter more

Gavin Newsom could save the state $1 billion annually by closing five more prisons, analysts say. The governor finds himself in a precarious political spot.

April 1, 2024

Will the plan hurt workers?

The April agreement between lawmakers and the governor included $762 million in savings by pausing hiring for vacant state jobs. Newsom’s updated proposal permanently deletes 10,000 open positions, which unions viewed as a potentially better option than furloughs or delaying planned salary increases to save money.

Details of a costly plan to hike pay for healthcare workers to at least $25 per hour are still to come, following months of negotiations between Newsom, unions and hospital leaders.

Newsom signed a bill last year that imposed a new industry minimum wage for California healthcare workers, but has voiced concerns about how fast the state can move on wages due to the deficit. His department estimated that the wage hikes could cost the state $2 billion in its first year of implementation — a figure that SEIU California, the union backing the measure, rushed to refute, urging hospitals to pay a bigger share of the costs.

Newsom was tight lipped on the details on Friday but said a deal is near.

“This budget will not be signed without that deal,” Newsom said Friday.

The budget proposal shared Friday does not include funding for a healthcare minimum wage increase, Palmer said.

As deficit estimate hits $68 billion, Newsom seeks ‘major changes’ to healthcare wage law

Gov. Gavin Newsom said his staff has been working with Democrats in the Legislature on the state’s healthcare minimum wage law in light of budget concerns.

Dec. 7, 2023

What else could be coming?

Negotiations are under way in the Legislature to place as many as three bonds on the November ballot that would ask voters to approve borrowing money to pay for low-income housing, school construction projects and climate-related infrastructure for adapting to floods, fires and droughts. Newsom declined to answer a question about how many of those he would like to go on the ballot.

Newsom said the close-call he experienced in March when his Proposition 1 bond for mental health facilities passed by barely more than 50% has “sobered” conversations about how much voters are willing to support borrowing measures.

“The public wants to see results. They’re not interested in inputs, they’re not interested to talk about how much money we’re spending,” he said. “They deserve results and they demand results. And so when we’re out there promoting these bonds, we need to be mindful of that.”

Times Sacramento bureau chief Laurel Rosenhall and staff writer Jenny Gold contributed to this report.

More to Read

Newsom touts billions in climate spending through California’s cap-and-trade program

May 9, 2024

Newsom and Democratic lawmakers detail first California budget cuts totaling $17 billion

April 4, 2024

Newsom and Democrats announce a plan to reduce the enormous budget deficit. How? TBD

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Deeply reported insights into legislation, politics and policy from Sacramento, Washington and beyond. In your inbox three times per week.

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Taryn Luna covers Gov. Gavin Newsom and California politics in Sacramento for the Los Angeles Times.

Mackenzie Mays covers state government and politics in the Los Angeles Times’ Sacramento bureau. Previously, she worked as an investigative reporter for Politico, the Fresno Bee and the Charleston Gazette-Mail. In 2019, she received the National Press Club Press Freedom Award for her political watchdog reporting. She is a graduate of West Virginia University and proud Appalachian.

Anabel Sosa is a reporter for the Los Angeles Times’ Sacramento bureau, covering legislation and politics. She is a graduate of UC Berkeley’s School of Journalism and a California Local News fellow.

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