best words to use for cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Writing an Effective Cover Letter: The Ultimate Guide

Picture this. You’ve just found an excellent job opening that meets all of your requirements— competitive salary, great benefits, and the ability to work on exciting projects. This has been your dream, and you know you have the qualifications. But, after reading further, you are asked to submit a resume and a cover letter. 

Many people skip over the idea of writing a cover letter because they can be difficult to write, especially if you’re applying for your first job. This is a mistake! In fact, your cover letter is one of the most important parts of the hiring process and should be written to the best of your ability.

Find your bootcamp match

In this guide, we’re going to explore how you can write an effective cover letter which you can use to apply for any position in tech.

Why Are Cover Letters Important?

Your cover letter is one of the first impressions you will make on a company. Even if you already have a recommendation from a current employee, there will be people in the company who will read your resume and cover letter before you proceed to the next stage of the hiring process. And to those people, these documents will be their first impression. You know what people say, “first impressions stick.”

When you reach out to a company, you want to tell them a story about yourself and how you’re going to help them meet their goals. Your resume will outline your skills and past experience, sure, but your cover letter will back up what you’ve said in your resume and give you the opportunity to explore your interest in a certain position with more depth. 

Most importantly, your cover letter, which can take many formats, can be highly personalized for each company. This is a chance for you to tell them your story. 

What Is the Purpose of a Cover Letter?

The cover letter is still an expected attachment to a resume and serves as the first impression a candidate will make on a potential employer. Your cover letter gives you the opportunity to talk about why you’re interested in the position and how you would uniquely contribute to the organization. Everyone may use the same format for their resume—listing their skills, qualifications, and more—but in the cover letter, you can get more creative. You can talk about why you’re excited about the company and craft a convincing pitch that will make them want to talk with you again.

Over the last few years, there has been a perception that cover letters are no longer relevant. If you have a Twitter profile and a presence on LinkedIn or AngelList, why should you have a cover letter? Well, the truth is that employers still value a cover letter. If you don’t include a cover letter, a potential employer may pass on you before they get the chance to read about your skills in greater depth.

Your cover letter tells employers that you’re applying for a certain position. You may be able to get away with using the same resume for multiple jobs, but the cover letter should be unique to each position and company. You want to convince the company why you are the best person for their team. And you want to tell them why you want to work with their company more than any other. The more detailed you are, the better the impression you can leave on hiring managers and recruiters.

How to Format a Cover Letter

Before we get started on the contents of a cover letter, it’s important to understand how you should format the document. Here are a few tips on how to format your cover letter:

• Use single line spacing for all text
• Use double-space between each section
• Include a one-inch margin on all sides
• Align everything to the left side
• Choose an easy-to-read font

How Long Should a Cover Letter Be?

Your cover letter—like a resume—should only be a single page long. The best cover letters are short, concise, and ideally under 300 words . You’ll only have the attention of a recruiter for a minute or two at best, and you want to impress them as soon as possible.

What to Say in a Cover Letter

Your cover letter should be all about the position you’re applying to and the company itself . Before you get started writing a cover letter, you should make sure you are aware of the needs of the company and their expectations for a candidate in the position. 

By doing some research in advance, you’ll find it easier to adapt your cover letter to the specific position you’re applying to. Recruiters will always value a personalized cover letter over one which includes generic text about why a candidate is “good.”

When doing research for your cover letter, consider the following questions:

• Why is the company hiring someone new?

Does the company have an always-open application so they can hire the best talent? Do they need more people to help them scale? When it comes time to writing your cover letter, make sure you keep these things in mind. If the company is scaling quickly, you may want to talk about how you have experience in fast-paced work environments, for example.

• What skills do they expect a new candidate to have?

What are they looking for in a new candidate? Do they need someone with skills in a particular technology? Do they need someone ambitious who can help them bring their ideas into reality? Answers to these questions are difficult to ascertain before actually talking with someone in the company, but you can’t write a cover letter without knowing what they expect.

Spend some time reading through the job description and take notes on what skills they expect applicants to have. Also, read over any materials on the company’s website such as their “about” page and their vision statement so you can learn more about their expectations and long-term goals. Doing this research will show companies you know what they’re all about, thereby indicating you’re passionate about a particular position.

How to Write a Cover Letter

Cover letters can be difficult to write because you need to write a new one for each position you’re applying to. However, there are a few tips you should keep in mind which will help optimize your cover letter writing process.

Expand on Your Resume

In your cover letter, you should go beyond your resume. It can be tempting to simply reiterate what you have said in your resume in more depth. But you shouldn’t repeat yourself in your cover letter. Instead, you should use your cover letter as an opportunity to discuss your experience in more depth . Write a sentence or two about how a past position helped you refine a specific skill that the employer is looking for. Customize the letter to show you have the requisite skills for the position. If you’re not sure where to start, you may want to ask yourself these questions:

• How did you tackle one of the responsibilities you had in a past position?
• How did you accomplish a specific milestone you mentioned on your resume?

Main Components of a Successful Cover Letter

Now, let’s get to the cover letter itself. There are three main parts in a cover letter:

• The Introduction

Let’s break these down and explore each component in more depth.

• Cover Letter Introduction

The first few sentences in your cover letter are key. If you include some generic and bold assertions about your skills, the recruiter may get bored and move on to the next candidate. But if you make your introduction impressive, they will want to read on further.

Your introduction should start with “Dear, [hiring manager name].” Make sure you include the name of the hiring manager or recruiter who is hiring for the position. If the company has a relaxed office culture, you only need to use their first name; if the employer is more traditional, use their first and last name.

The first paragraph should tell the company why you want to work with them . There are two things you could say in this paragraph—you believe in the company’s mission, and you want to work on the problems they are solving or, you want to work with their team. You should mention one of these facts and give a specific reason why. You’re interested in helping the company solve problems? Now you need to tell them why. 

Giving a specific reason shows the company you’ve tailored your cover letter to them and done some research about their company. Saying that you have applied because a friend told you about the company or because you saw a job opening sounds like you haven’t thought about the company in any depth—you just applied. When a company feels you are passionate about their vision or their team, they are more likely to reach out to you. They are always going to hire the person who wants to work for the company more than the person who would accept any job. Even subtle personal touches will go a long way in a cover letter.

• Cover Letter Body

You’ve written a great introduction, and you now have the attention of the recruiter. What’s next? You have to tell them your story. The main body will be what a recruiter uses to help them decide whether to schedule an interview or file your application away.

The main body should be around three sentences —even if you are applying for junior or senior positions in tech. The goal of telling this story is to convince the company you meet all of their specifications. Tell the company about your knowledge of the technologies they are using or your past experience with a certain process they mentioned in the job listing. Whatever it is, make sure you tell them how you can help solve their problems better than everyone else . And always provide specific examples .

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Let’s say the company is looking for a front end web developer who can help them speed up their app. You could say, “In my one-year tenure as an intern at Google, I used React.js to improve the speed of an internal landing page by 50ms.” 

Specific, concise, and easy to understand.

In this section, you should be sure to make links between your qualifications and the specific requirements for a position . Mention how your skills meet the requirements of a company. You should also be sure to keep your paragraphs short. If you are writing three sentences, you may split those up into two paragraphs. This will make it easier for the recruiter to read your cover letter and understand the most important information. The more personalized your cover letter is, the more an employer will feel that you’re passionate about the company and its vision.

If you’re struggling to figure out how to talk about your past experience, there are a few questions you should keep in mind. These questions will ensure you know how to articulate your past experience and present it as effectively as possible to a future employer. Ask yourself:

• What projects did I work on?
• How many users did my project have?
• What big milestones did I achieve?
• What use cases did I have to take into account?
• What tools (i.e. GitHub, Confluence, CircleCI) and methodologies (i.e. Agile) did I use to work on this project?

You should end up with something like, “I was a core team member building X and leveraged tools such as CircleCI to create a new continuous integration process, which helped cut down our deployment time by 30%.” 

• Cover Letter Close

The hiring manager is reading your cover letter. They are getting more interested in reaching out to you for an interview. Now, you need to close your cover letter effectively.

The first thing you should mention in your closing lines is a call to action: a specific statement that tells employers how they can reach out to you . You may decide to say, “If you are interested in talking with me further about how I can help Microsoft boost the efficiency of their Azure platform, reach out to me at [email address].” Again, this is specific, concise, and actionable.

Then you want to close with “sincerely” or “kind regards” and sign the letter with your full name . Optionally, you can include a phone number or another contact information below your name. After you’ve done that, your cover letter will be complete. You do not need to make your close complicated—it should be simple and tell hiring managers how to reach out to you in only a few words.

Example of a Cover Letter

Here is an example of a cover letter that uses the above format. The letter states why a candidate wants to work for the company and gives them a specific example of how this candidate can help them achieve their goals. The letter is simple, concise, and actionable.

30 October 2019

Stephanie M. Anager

Hiring Manager

Career Karma

San Francisco, CA 94107

Dear James,

I used Career Karma to help choose a coding bootcamp when I was learning to code, and I recently learned about your new bootcamp directory. It got me thinking that I want to help others find the right educational opportunities for them, just like you did for me. I would like to apply for the position of junior full stack engineer at your company.

At my previous job, I started off as a junior web developer and I learned how to build efficient web applications using JavaScript and the React.js framework. I spent time working with the development team analyzing inefficiencies in our application, and made numerous changes to make our pages render quicker. If I were to join your team, I would be able to help you make your website more efficient, and help you scale the site as you gain more traffic.

If you would like to talk with me further about how I can help you improve your web application, reach out to me at [email protected].

Kind regards,

Candidate N. Ame

What Not to Include in a Cover Letter

The purpose of a cover letter is to tell your story to a prospective employer. You can tell them about yourself, your history, your knowledge, and more. Your cover letter gives you an opportunity to show an employer why you are a good candidate for a position and why they should hire you.

But many people feel compelled to include more information than they need to. Your cover letter should be short, to-the-point, and focused on how you can help a company achieve its goals. You don’t need to include every detail about your employment history. Keeping your cover letters short will make it easy if you apply for multiple positions and need to write many different letters.

Your cover letter should be formatted correctly and should be free of any spelling or grammar errors , as it will also implicitly showcase your writing and communication skills. If your cover letter includes obvious grammatical errors, an employer may question how much attention you pay to detail—a critical component of most jobs in tech.

Here are a few things you should avoid doing in a cover letter:

• Making assertions which are not true. Employers will check the facts of a cover letter if they proceed with the interview process. Make sure your cover letter is truthful and accurately represents your skills. There are many people who have exaggerated their skills in a cover letter but were unable to meet the requirements when it came time for the interview.
• Information not related to the job. Don’t include anything which is not directly related to the position for which you are applying. You only have a few hundred words to use when writing your cover letter—use them all effectively.
• What you want. Don’t mention what you want to get out of the company. You should be pitching how you can help the company, not how they can help you.
• Expressing too much interest in the job. Companies want to know you are interested in them. But talking too much about how you like the company may cause you to lose leverage when it comes time to negotiate a salary. You are pitching yourself and your abilities, not how much you like a company. Tell the company why you’re applying, but don’t go into too much depth about how you like X, Y, and Z about them.
• Discussing the skills you don’t have. If a company posts a position looking for writing experience, don’t say something like, “Although I have a short track record of writing experience… [insert other unrelated claims]…” Keep your cover letter focused on what you can do. You are not expected to meet every requirement listed in a job description.

Tips for Writing a Great Cover Letter

Here are a few tips on how you can write a wonderful cover letter:

1. Personalize, Personalize, Personalize.

The main thing you should remember about this guide is that your cover letter should be personalized. It should be tailored to one specific company and one position . It’s easy to tell if a cover letter has been reused multiple times—they include generic statements, and the author doesn’t talk about why they want to work for a specific company. 

If you want to save time, you should consider making a template cover letter. You can then make a few changes for each company before you send the cover letter out. For example, you can keep your close and some of your main body the same; the main thing you would change is why you want to work for each company. This saves time while still allowing you to maintain a professional tone.

2. Include Some Statistics

Hiring managers like to see stats. Numbers show that you’ve had a quantifiable impact on an organization you’ve worked for in the past. For example, if you’re a front end developer, you could talk about how you improved the render speed of pages. Similarly, if you’re a DevOps developer, you could talk about how many servers you maintained in a cluster. Statistics are not necessary, but they do help illustrate how much of an impact you have made in the past.

3. Show Personality

Your cover letter should be yours . The resume you wrote will include lists of facts about you and your history. But your cover letter should be more free-flowing and showcase your human side to hiring managers.

Spend time researching the company’s culture, and try to adopt a similar tone in your cover letter. And, before you send it, read your cover letter aloud and remove anything which doesn’t sound like how you would speak.

4. Keep It Short and Simple

Of course, there are always exceptions to this rule. But your cover letter should be as short as possible . In one survey, more than two-thirds of employers said they prefer a cover letter that is half a page or, “the shorter the better”. The more wordy your writing is, the more difficult it will be for the hiring manager to take away the key points.

5. Review and Edit

As we mentioned earlier, you should run a spell check of your cover letter before you submit it. But don’t mistake a spell check for editing . Spend some time after you’ve written your cover letter to read it over and evaluate whether any changes need to be made. After a few reviews, you’ll most likely notice a few things you want to change or improve.

You can also reach out to a friend or family member and ask them to review your cover letter and make any suggestions for how you can improve the letter. Consider asking them, “Does this letter accurately showcase my skills?” and “Does this letter get you excited about me?” to make sure you have covered all your bases.

If you need some additional assistance, you can use tools such as Hemingway to help improve the tone of your work. Hemingway will highlight sentences that are too wordy and difficult to read, use passive voice, or use complex vocabulary when a simpler term would suffice.

6. Highlight Your Technical Skills

If you’re applying for a software development position, you should make sure you highlight your technical skills explicitly. Prospective employers will look at a cover letter for only a few seconds, or they may even have it parsed through an Automated Tracking System. Thus, you should spend time talking about the specific technical skills you’ve acquired so a recruiter can easily find out whether you have the skills you need to be a good fit for the job.

Mention any specific technologies you know and one major goal you met using that technology. For example, you could say, “At my previous job, I used Ruby on Rails and GraphQL to move from a REST-based architecture to GraphQL, which we found to be more efficient based on our business needs.” 

In this example, the candidate has spoken about how they know Ruby on Rails (a programming language), GraphQL (a data architecture tool), and how they have a good knowledge of REST (an API structure). If an employer is hiring someone who has these skills, this statement will really make the candidate stand out ahead of everyone else. 

7. Use Action Words

When you’re writing a cover letter, you should avoid using “buzzwords” or talking about specific skills that are not fully relevant to the job. Instead, you should use action words that showcase your involvement with particular projects. If you are a software developer, you may feel tempted to use words like “coded” or “developed” a few times in your cover letter because you have created a lot of applications. But you should try to introduce some variety into your cover letter.

Here are a few examples of action words you can use in your cover letter:

• “I was a key collaborator on a tight-knit team…”
• “Helped our team meet the project goal…”
• “Created a new system to…”
• “I managed a team of…”
• “I helped create a new process…”

You should also try to include results-oriented words in your cover letter. These words help show that you have experience in yielding good outputs from your work and will show the extent of your responsibilities in your past experience.

A few words you may want to consider using include: redesigned, updated, implemented, produced, increased, streamlined, reduced .

Hopefully you now understand that writing a good cover letter is not too difficult and that cover letters are a great way for you to showcase your skills to employers. If you follow these guidelines on how to write a cover letter, you’ll be more likely to land a technical interview for your dream job.

In brief, here are our main rules on how to write a good cover letter:

• Research the company, their culture, and read the job description thoroughly
• Introduce yourself by talking about why you want to work for the company
• Show the company how your past experience will help you be an effective contributor
• End with a call to action and a professional close
• Review your cover letter to make sure you do not include anything unnecessary
• Do a final review of your cover letter and send it to some friends to get feedback

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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The Only Cover Letter Guide You’ll Need in 2024 (+Examples)

• Kaja Jurcisinova , 
• Updated January 16, 2024 13 min read

Oh, the dreaded cover letter. Job seekers hate writing it and nobody knows if anybody even reads cover letters anymore. And yet, not attaching one to your application would be a terrible mistake. This cover letter guide will tell you not only why to write one, but also how to write a really good one.

But first , why does everyone hate writing cover letters so much?   After all, a cover letter gives you a unique opportunity to distinguish yourself from others.

In comparison with a resume, the cover letter allows you to provide details that didn’t fit in on your resume and demonstrate your passion.

All the negativity that surrounds the cover letter probably comes down to the fact that good cover letters require a bit of alchemy. They also take time to write.

This guide will help you avoid any mistakes and write a strong cover letter that will catch the recruiter’s attention. We also include cover letter examples.

Generally speaking, you want to make your cover letter:

• easy to read for the recruiter;
• well-structured;
• max 4 paragraphs/1 page long;
• professional in both tone and greetings;
• tailored for the specific opening.

Let's get to it!

Table of Contents

Click on a section to skip

Why should you write a cover letter?

How do recruiters read cover letters, how to write a great cover letter in 9 simple steps.

• What if you're told to NOT submit a cover letter? 

Final cover letter tips and hacks

Cover letter examples.

So, how exactly is the cover letter important for your job application? 

Some may argue that the cover letter in 2024 isn't really relevant anymore. In fact, one study stated that only 18 percent of hiring managers think cover letters are a key part of an application.

However, don’t get fooled by these statistics. While your resume may be considered more important during the hiring process, including a well-written cover letter can increase your chances of landing a job. 

For instance, 83% of hiring managers would be convinced by a really good cover letter — even if the resume wasn’t good enough, according to this study .

And there's more to it.

Some of the key advantages of the cover letter are:

• It’s much less structured than the resume and lets you develop a story. 
• It gives you space to get a little more creative. 
• Your personality can shine through thanks to it.
• You can elaborate on key achievements mentioned in your resume.
• It helps explain a lack of experience, career change, or an employment gap.

In other words, the cover letter is a perfect chance to bridge the distance between you and a recruiter even before the actual job interview . 

Pro tip: Before writing a cover letter, make sure that you have a powerful resume that matches the job description. Because if your resume doesn’t fit a desired profile, your cover letter probably won’t get read at all. To learn more, you may want to check out our  Ultimate Resume Guide .

First, they read them to decide if you’re the right fit for a position. For this reason, avoid generic write-ups at all costs. What recruiters love to see is a short persuasive argument of why you fit the role and the company. Something like this: 

“I was happy to hear about this job opening from my former manager, Jane Anne. She and I have worked together on many projects throughout the years and she thought that I would be the perfect match for this position.“

Second, recruiters are looking for inconsistencies . For instance, if your resume shows attention to detail but your cover letter is addressed to the wrong person, wrong company, and is filled with typos, it's inconsistent. You want to ensure the number of inconsistencies is kept to a minimum.

Third, they're trying to get a hint of your personality . Cultural fit is important to many companies.

So, throughout the process of cover letter writing, it's essential to keep in mind the recruiter who's going to be the recipient of your letter. 

Because at the end of a day, a good cover letter shouldn't be solely about you — it's supposed to be written with the hiring manager in mind. 

So ask yourself:  

• Is my cover letter easy to read?
• Have I addressed the right person in the opening?  
• Will it help them decide if I'm the right fit?
• Did I use the right tone of voice that fits their company culture?

If you answered “no” to any of these questions, our cover letter guide is exactly for you.

Writing a cover letter may seem like a challenging task at first but if you know a few key cover letter rules, the process can become much easier. 

Before you start writing your cover letter, find out more about the company you're applying for. Look at their website and LinkedIn . The research also includes looking at the job description very closely and identifying any recurring keywords. Also, search for specific cover letter examples for the role online.

Placed at the very beginning of your cover letter, the header is where you include your contact information (i.e. your full name, email address, phone number) and the company's contact information (i.e. the manager’s or recruiter’s name, job title, department, the name of the company, company’s address). 

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise.  The result can look something like this: 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

If the name of the hiring manager isn't written in the job posting, research their name and contact information online. For example, look at the company's page or LinkedIn. Then, greet them by saying "Dear [first name]" . If, however, the company culture is very formal, go for the classic "Dear Hiring Manager" .

The first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it .  You can also compliment the company or name a mutual acquaintance who referred you.

Try to answer these questions: 1. What did you do at a previous position that gave you relevant experience?  2. How could this experience help the new company grow? 3. Which of the projects you have worked on would benefit their business? 4. Which of your skills make you well-equipped for the position?  5. Do any of these skills give you an edge over other candidates?

The following questions should help you : What excites you about the idea of working at this company? How do the company goals align with your own? What do you hope to gain and learn from working there?

In the cover letter closing paragraph : reiterate that your experience and enthusiasm make you a great candidate, add a confident call to action, express gratitude, and always use a formal sign-off.

You can either attach the cover letter as a separate document in the email when sending your resume , or send it directly in the body of the email (that way they can't ignore it).

In the following chapters we look at each step more closely and include specific examples you can copy and paste.

Step 1: Prepare and do some research 

Knowledge is power. Before you begin writing:

• Find out more about the company and the position you're applying for. Spend some time on the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. It will also help you decide on the tone of your cover letter. For example, if it’s a company like Kickresume , you can easily get away with more unusual approaches. But if it’s a conservative institution, like a bank or a lawyer's office, you should probably keep it formal.
• Search for specific cover letter examples for your role online . Pick some examples that fit your role and use these for inspiration. (By the way, that link just now will take you to our database of successful cover letters from real people who got hired. Totally worth checking out.)
• Look at the job descriptions of the roles you’re applying for . Identify major experience and hard skill keywords, so you can insert them in your letter in the relevant sections.

Once you've done this basic research, you can finally start thinking about the structure of your cover letter. 

This short infographic will show you that writing a cover letter is a lot simpler than you might have thought: 

Step 2: Include a header with basic info rmation

Placed at the very beginning of your cover letter, the header is the place where you should include your contact information and the contact information of the company. 

A cover letter is still a letter, after all. 

At the left side of the page include the information based on which you can be reached by the recruiter. 

Here, make sure to include: 

• your full name
• your email address
• phone number

Optionally, you can also add:

• your professional title
• address (if it vaguely matches the location of the job offer)
• current date
• personal website/LinkedIn

The top right side of the page is reserved for company-related information. Here, you should put: 

• the manager’s or recruiter’s name (if available)
• job title 
• the name of the company
• company’s address

Not a fan of writing?

Our AI writer will write the first draft of your cover letter for you.

Step 3: Write a strong cover letter headline

When you’re browsing the web, what articles usually catch your attention? Those with great headlines, of course! 

The same applies to cover letter headlines.

Start by paying attention to the headlines around you — especially in tabloids and websites like Buzzfeed (Is Buzzfeed still a thing? How very 2010s of me). These are usually designed to stir up your interest and make it impossible to not click through. 

Notice how they use numbers, questions, and interesting adjectives to promise the reader to learn something valuable.

And you can do the same in your cover letter.

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise. 

The result can look something like this: 

• 3 Reasons Why I’m An Excellent Fit For [Job Position]
• Are You Still Looking To Fill The Position Of [Job Position]? This Is Why I Believe I’m Exactly Who You’re Looking For
• 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

Finally, don’t forget to adjust your header to the company’s level of formality and put your headline in the subject of the email.

Step 4: Use the correct form of greeting

In this time and age, there’s no excuse for using “To Whom It May Concern.”  

If the name of the hiring manager isn't written in the job posting, you’re expected to research their name and contact information online. For example, look at the company's page or LinkedIn. 

Once you have their name, feel free to go for a personalized greeting: 

“Dear [first name]” or “Dear Mr./Mrs. [last name]” 

Honorifics (e.g. Mr., Mrs., Ms .) are more appropriate if the company’s culture is formal. 

And if you cannot find the recruiter’s name, it's okay to go for a generic: 

“Dear Hiring Manager”, or “Dear Recruitment Officer”

Alternatively, you can address the letter to the whole company team or the HR department. In this case, your greeting should look like this: 

“Dear [name of the company/department] Team” or “Dear Human Resources”

Step 5: First paragraph: Introduce yourself with a BANG!

The best way to start a cover letter is to open strong. The first impression matters the most and busy recruiters often have a chance to properly dive into only a few selected cover letters. 

So if you make your first paragraph captivating, chances are that your letter will be one of the lucky ones that actually end up being read. 

In fact, the first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it. 

While most people begin their letters with “I’m applying for the position X I saw in Y place,” it's a waste of space. 

Instead, open with a sentence like this:

“I’m a content marketing professional with more than 5 years of experience and I’d love to bring my ability and passion to your team.”

In the first paragraph, you can also:

• Compliment the company. Show that you know details about the company and you’re approaching it for a reason. For example, demonstrate appreciation for what the company does. Not only will this flatter them, but it will also provide them with insight into who you are.
• Name a mutual acquaintance if you can. This is sometimes called a “magic bullet,” as it’s the one thing that will assure the hiring manager reads your cover letter until the end. 

However, limit the introduction to 1-3 sentences. This isn’t the place to go into detail about what makes you ideal for the role — save that for the second and third paragraphs. 

Step 6: Second paragraph: Explain why you’re a great fit for the company

The second paragraph is the place where you should sell yourself and your experience.  

Here, write a short summary of your career, skills and accomplishments, tailored to fit what the company is looking for. 

You already did your research, so now it's time to ask yourself these questions and try to address them in your cover letter:

• What did you do at a previous position that gave you relevant experience? 
• How could this experience help the new company grow?
• Which of the projects you have worked on would benefit their business?
• Which of your skills make you well-equipped for the position? 
• Do any of these skills give you an edge over other candidates?

After you’ve picked the most relevant accomplishments, put them at the start of your letter. 

However, when talking about them, avoid sounding like you’re bragging. The best way of doing this is to focus on your experiences rather than yourself . Ideally, support your claims with concrete examples.

Also, mention any other additional relevant hard skills or knowledge areas they’re looking for, as well as any qualifications.

Finally, the second paragraph is the perfect place for showing that you’ve done your research. Demonstrate that you’re familiar with some of the challenges that the company faces and present how you can help them.

Pro tip: Don’t simply repeat the same things you’ve already put on your resume. You want to go beyond that (this applies to every other section of your cover letter). 

Step 7: Third paragraph: Explain why the company is a great fit for you 

In this paragraph, you want to show that you’re serious about developing your career at this new company. And good companies want to know why they appeal to you and how will your professional relationship be mutually beneficial. 

Consider addressing the following questions:

• What excites you about the idea of working at this company?
• How do the company goals align with your own?
• What do you hope to gain and learn from working there?

For example, you can say something like this: “I've seen on your website that you heavily focus on cryptocurrency projects. As a cryptocurrency enthusiast, I would love to join your team”.  

However, don’t go overboard with flattery and stay professional. 

Also, don’t say anything that isn't true or you don’t mean it, as it will probably come up again in the later stages of the application process.

Step 8: Closing paragraph: Finish strong and stay in touch

Now that you’ve nailed the main part of your cover letter, you also want to finish strong. This way, the recruiter will remember you in a good light. But how do you achieve that? 

• Reiterate that your experience and enthusiasm make you a great candidate. This is to emphasize the two main points from the previous paragraphs. Do this in one or two sentences, not more. 
• Add a confident call to action. In a sentence or two, you should suggest the next steps. Something like “ I would love the opportunity to meet with you and discuss the value I can bring to [company]."
• Express gratitude. Simply thank them for their time and for considering your application.
• Always use a formal sign-off. Something like “ Sincerely , Best wishes , or Respectfully” . Finish by typing out your full name. 

Step 9: How do you send a cover letter?

I can’t stress this enough — unless it's specifically required to attach the cover letter to the body of the email,  consider not sending your cover letter as a document attached to your email. 

Instead, put it inside the body of the email . The email itself is now your cover letter! This way the recruiter won't ignore it.

However, remember that hiring managers receive hundreds of emails a day. So if you want your email to get read, it's the subject line that's likely to play the most important part. 

As we've advised before, if you have a good resume headline, simply put it in the email subject. 

However, if you’re unhappy with the result, you have other options, too. 

For instance, if you have a reference, include it already in your email subject line: 

Referral from Jose Nachos: Pedro Tacos, candidate for a senior software analyst position

If you don't have a reference or a catchy headline, check out more tips on how to write the best subject line for your email .

Finished writing your cover letter?

Make it stand out with an eye-catching design.

What if you're told to NOT submit a cover letter? 

Today, many companies are using online application systems that discourage applicants from attaching a cover letter. 

Instead, they have their own application systems where in different sections you're required to fill in the information you would normally place in your cover letter.  

If this is the case, just work with the format they gave you.

In other words, include the same information that you'd normally have in your cover letter but place it in the correct sections. 

And don’t forget to follow the cover letter principles: 

• explain why you're the right candidate;
• make it clear that you've researched the company well;
• indicate in what way you'd be an asset;
• mention your biggest past achievements.

Because no matter the format, you're still expected to present your skills and convey enthusiasm about the job.

Alternatively, you can also try to find a relevant manager or a recruiter online (either on the company pages or LinkedIn) to whom you can send a brief follow-up email with an attached cover letter. 

Now that we've covered the basics, there are several other tips that you should keep in mind to elevate your cover letter to the next level: 

• Keep it short. Limit your cover letter to three to four paragraphs and a maximum of one page. Hiring managers are busy people who often don't have time for reading long texts.
• Keep it clean and easy on the eye. Take a look at how this article is written. It’s replete with short paragraphs, sentences typed in bold letters, bullet points, and numbers. All of these make reading and searching for specific information easier. So, never send a letter that looks like an unreadable wall of text. The easiest way to achieve a sleek cover letter design is to use a pre-formatted cover letter template . 
• Don’t risk being funny if it ’ s a company with a formal work culture. Poorly executed humor will hurt your chances rather than help. Being direct and dynamic is a much surer way to catch the recruiter’s attention than a number of jokes. On the other, if the company is smaller or known for its creative products, being original may in fact help your chances! 
• Show, don’t tell. Usually, there’s no point in saying you’re “a dependable hard worker” or “a creative thinker.” Why should anyone believe such generic statements? Instead, offer an example of how these qualities helped you achieve something in the past.
• Never write the same letter twice. A cover letter should always be tailored to a specific job application. Remember the previous sections? You’ve made a great effort to research the company and its hiring managers, so you’ve written your cover letter accordingly. This is a process you need to repeat with every application (ugh, I know). 
• Check for typos. This goes without saying but make 100% sure your cover letter is without typos. There’s no reason to believe you're competent if you can't even type without errors. Moreover, typos automatically reveal almost criminal carelessness on your part, since every text editor nowadays has a spellchecking feature. 
• Don't use any buzzwords. Your cover letter needs to be authentic and persuasive — and buzzwords are neither. If anything, they simply give the impression of you being someone who's just trying to fit a skewed idea of what an ideal corporate employee should be. Instead, focus on using relevant keywords from job descriptions.

Now, if you have no experience yet because you're just starting out or you're changing careers, writing a cover letter can be scary. However, a well-written letter can actually be your best friend.

And this is how you write the perfect cover letter with no experience .

In the end, there are many different ways to write a great cover letter. And even if you follow the cover letter guide above, you’ll end up with a cover letter that's invariably your own. 

It all depends on your own personality, the position you’re applying for, and the hiring manager’s preferences. 

And that's good, actually! 

Still, there's a lot to learn from cover letters written by other people. That's why we've selected five cover letter samples that deserve your attention. 

Each of these helped real job seekers find real jobs in real companies. They'll teach you valuable lessons you can use in your own cover letter.

1. Norwegian — Cabin Crew Cover Letter Example

This cover letter sample was provided by a real person who got hired with Kickresume’s help.

2. Volvo — Machine Learning Intern Cover Letter Example

3. tory burch — account executive cover letter example, 4. lush — sales associate cover letter example, 5. romeo — social media officer cover letter example.

Do you still need some more inspiration? You can find more examples in our cover letter library

FAQ: How to write a cover letter

250 to 400 words is the standard cover letter length range. A cover letter should never exceed one page.

Yes! Show that you can go that extra mile and stand out from the crowd of applicants.

Ideally, use a pre-formatted cover letter template. Then use a simple and professional font, such as Times New Roman. The font size should be between 10-12.

If you have the name of the hiring manager, try to find their contact on the company page or LinkedIn. If you still can't find the right person, you can address it to the whole team or HR.

This article was recently updated. The original article was written by Martin Poduska in 201 7.

Kaja Jurcisinova is a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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The Power of Power Words in a Cover Letter

In This Guide:

What are cover letter power words

Why should you use power words on your cover letter

Power words you need to use on your cover letter

A well-written cover letter can make a recruiter instantly fall in love with your application.

But to get the job done, you will have to put in some hard work. Using power words and keywords will do the trick , but you need to know how to do it right.

It might be a little tricky at times, and you might wonder which are the best words to use in your cover letter .

We’ve got you covered, in this article we are going to explore the following questions:

• What are power words?

Why should you use power words on your cover letter?

And we are going to finish off with 15 great power words for you to use in your own cover letter.

If you have some doubts about your overall cover letter performance, take the time to check out our Cover Letter Builder and make your document be the best it can be .

But if you are ready to explore the topic of cover letter words, stick around.

What are cover letter power words?

Upload & check your resume.

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Cover letter power words are what makes your cover letter stand out.

They usually present your work experience and skills using action verbs that grab the attention of the recruiter , like “managed”, “mentored”, or “executed”.

It is also important to try matching these power words with the keywords you can find in the job listing, as the recruiter would be looking for them.

Using power words correctly can show your potential employer that you are serious about the job, and that you are qualified enough to be what they are looking for.

Using all the right words in your application documents is the best way to get the job you want.

When it comes to pre-selection, there are two options – either the recruiter does quick scans through all the documents, or it is done by an ATS (Applicant Tracking System).

Either way, they would be looking for the most important keywords for the position, which you can usually find easily by scanning the job description in the ad .

However, once the pre-selection is done, the recruiter would be reading a bit more carefully, and that’s when you should really grab their attention with some strong action verbs.

You are probably wondering which action verbs would come across as most powerful and attention grabbing. That’s why we have prepared a list of the best ones you can use in your cover letter.

15 Power words you need to use on your cover letter (+ examples)

Now let's get going and find the best words to use in your cover letter.

1. executed

A great action verb to use in your cover letter is “executed”. It clearly shows your previous achievements, and can also be combined with another power word – “achieved”.

Check out our example:

Executed [company name]’s marketing strategy and achieved a 300% boost in all sales metrics.

2. Improved

A slightly softer power word, but with the same impact is “improved”. Employers are always interested in improving their teams, and their overall company performance.

And here is a great way to use it in practice:

Improved the company’s sales tactics, resulting in increasing sales by 200% in just two weeks.

3. Launched

If you are a more creative type, and like building new products, “launch” is a great power word you should not miss out on using.

It would really grab the recruiter’s attention, as it shows your dedication for delivering new products or services.

Check out how you can use it in your cover letter:

Launched a successful eCommerce website that increased the company’s income by 150% in just one month.

If the role you are applying for is higher up the ladder, your potential employer might also seek some leadership skills in candidates.

A great way to show yours is by using “managed” to describe your past experiences managing a team.

To get the best out of it, try matching this:

Managed a team of 20 programmers, and managed to deliver a fully-functioning product to the client in just 3 weeks.

5. Resolved

No matter what position you are aiming at, you will have to face some problems, and you will have to find quick and effective solutions.

That’s why the power word “Resolved” can really spice up your cover letter and get the recruiter’s attention.

It is also a great word to combine with another action verb, like “improved”.

If you are wondering how to do so, check this example out:

Resolved 200+ tickets in the first quarter of 2022 in a record time that helped improve the company’s overall response rate.

6. Mentored

If you want to be a successful leader, you don’t only need to manage people, but you need to know how to guide them.

That’s where the power word “mentored” fits perfectly, and can set you one step ahead of the competition.

Here is a great way to use it in your cover letter:

Mentored 3 programs for junior QAs, resulting in over 20 highly-qualified professionals.

7. Volunteer"

Volunteer work is often neglected by applicants , but it can really show you off as a well-rounded person that enjoys giving back.

So, if you want to present yourself in a great light, don’t miss out on using “volunteered” in your cover letter.

And here is how to do it right:

Volunteered in a soup kitchen every Friday night for 2 years.

8. Updated/Upgraded

It is essential for employers, especially in the I.T., to stay up-to-date with modern technologies.

That’s where the power words “Updated” and “Upgraded” can play a great role in your application process.

Check out how to use them in your favor:

Updated modem software and upgraded cable management to increase internet speed by 200%.

9. Analyzed

Analytical and logical thinking is essential for a great deal of professions.

So, the action verb “analyzed” can only work in your favor.

Here is how you do it:

Analyzed past quarter’s income and expenses, and improved the company’s finance strategy, saving up to 20% per quarter.

10. Boosted

Sometimes employers feel like the company’s progress has stopped. And even though it is in a good place, some improvements are always welcome with open heart.

That’s where you can shine with the power word “boosted”, and show your potential employer that you can do for them what you have already done for other companies.

Boosted sales figures 200% by establishing a solid network of professional contacts.

11. Implemented

Another great word for improvements you have done in your previous work place is the power word “implemented”.

Check out how to use it right:

Implemented a company-wide zero-waste policy that saved $30K on office supplies a year.

12. Corresponded

Communication is a great asset in your skill set for many job positions.

And if you want to grab the recruiter’s attention with your communication skills, the action verb “corresponded” in your cover letter will most likely do the trick.

Here is how to use it to the best extent:

Corresponded with 15+ vendors regularly in order to maintain good business relations, high quality of service, and competitive prices.

13. Negotiated

Another side of the communication skills comes to you cutting a deal with a client when you are in sales.

A great way to show off your sales skills is by using “negotiated” when describing your work related achievements.

To get the best out of it, follow this model:

Negotiated terms of service with the Internet Service Provider, which lowered the costs by 40% while improving connection speeds up to 3x.

14. simplified

Sometimes the simple solutions are the best, and this is why the power word “simplified” can be so influential.

You can also always combine it with other similar and compatible words like “standardized”.

And here is how to use it right in your cover letter:

Simplified and standardized UX design workflow that saved the team up to 12 man-hours from sprint to sprint.

15. Awarded

Among many great achievements you can mention in your application documents, awards given by your past employers for your work are probably the best .

By including the power word “awarded” in your cover letter, you can show your potential employer that you are a valued employee, and that you deserve some more attention.

To get the best out of this word, check out our example:

Awarded employee of the month for months April-December 2021 and February-June 2022.

We are all done, now you know what are power words in your cover letter, and why you should use them in your application documents.

Make sure you also match the keywords in the job listing, as that’s what the recruiter would initially look for in your documents.

Check out our selection of 15 power words that you need to use in your cover letter, and get your dream job in no time.

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60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

• Elainy Mata

Do the research, start off strong, and emphasize your value.

• EM Elainy Mata is a Multimedia Producer at Harvard Business Review. ElainyMata

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4 Cover Letter Examples (Plus Tips on How to Write Yours)

We love having examples. It’s so much easier to decorate a cake, build a model, or yes, even write a cover letter when you know what the end product could look like. So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (unfortunately we’re not experts in cake decorating or model building). 

You'll see that writing a cover letter is all about highlighting your relevant skills, professional experience, and accomplishments, while emphasizing your interest for the role in an engaging manner.

Want to get right down to business? Skip ahead to:

Why bother with a cover letter at all?

We bet when you see a job listing that says “ cover letter optional ,” you breathe a sigh of relief, gleefully submit your resume, and move on. But you’re truly doing yourself a disservice by not including a cover letter (or by writing one that’s super generic or formulaic).

“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a career coach and the founder of Write in Color who’s read thousands of cover letters over the course of her career. “In a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”

Whether you’re writing a cover letter for a data scientist or marketing manager position, an internship or a senior-level role, a startup or a Fortune 500 company, you’re going to want to tailor it to the role, company, and culture. A strong, customized cover letter will help you explain your value proposition and stand out from the stack of applicants. 

If there’s a gap in your resume , you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume is pretty dull, a cover letter helps you show some personality . And yes, cover letters still get read.

Deep in the job search, or just browsing? These open jobs on The Muse could be your ideal next step »

What do I write in a cover letter? The 3 basic elements

You'll notice from our cover letter examples that the body of your text can vary a lot depending on factors like the position you're applying for, your career stage, and the type of cover letter requested by the hiring manager. For instance, a writing sample cover letter is different from a traditional professional cover letter (we'll get there soon.)

However, there is some information that you can't leave out. It's important to highlight your most relevant experience, skills, and qualifications for the role in any type of cover letter. Plus, make sure to write an engaging first paragraph to grab the reader's attention, and an effective final paragraph, ideally followed by a call to action, in order to leave a lasting positive impression.

You could say that cover letters are a little like puzzles. When you put each component in its proper place (and remove any parts that don’t fit), you create a complete picture. Even though that picture is always different, the types of pieces are basically the same. We've broken down these three key elements for you:

1. An engaging opener

How you start a cover letter is everything. Your opening lines influence whether someone keeps reading—and you want them to, right? “Starting with something that immediately connects you to the company is essential—something that tells the company that this is not a generic cover letter,” Godfred says. “You have to say something that tells the employer, ‘I wrote this just for you.’”

It can be a childhood memory tying you back to the company’s mission. It can be a story about the time you fell in love with the company’s product. It can be an anecdote from another job or experience showing how hard of a worker you are. Whatever you decide to open with, make it memorable.

2. A clear pitch

Use the next few paragraphs of your cover letter to “hit them with the strongest results you have that are aligned with the opportunity,” Godfred says. Ryan Kahn , Muse career coach and founder of The Hired Group , calls this your pitch. In other words, the part where you’re “selling yourself for the position and why you’re qualified for it.”

Additionally, Godfred says, “If you’re someone who’s transitioning careers, and you need to explain that transition, you do it there.”

This section should have a balance of soft and hard skills . Talk about your experience using Salesforce or doing SEO work, but also highlight your ability to lead teams and communicate effectively.

“Companies are embracing authenticity, they’re embracing humanity, they’re looking for people who are going to fit their culture,” says Godfred. “So what are your values? What do you stand for? These values should be as much a part of your cover letter as the super specialized hard skills.

3. A great closing line

Your closing line could include your next steps or a call to action, Kahn says, such as “ I welcome the opportunity to speak with you more about how I can contribute to the team ,” or, “ I would love to schedule a time for us to discuss this role and my experience. ” But more importantly, “You want to make sure that you’re gracious and thanking them,” he says. While seemingly cliché , it never hurts to end on a simple, “ Thank you for your consideration. ”

Does that sound a bit overwhelming? Don’t panic! We’ve got examples of four types of cover letters below: a traditional cover letter , an impact cover letter , a writing sample cover letter , and a career change cover letter . So let’s take a look at these examples, why they work, and how you can use them to craft your own.

1. The traditional cover letter example

A traditional cover letter is similar to what you’d come up with using position-based cover letter templates . It moves in reverse chronological order through your career history, highlighting parts of your past jobs that make you well suited for this position.

You might want to use this type of cover letter if:

• You’re applying to a more formal company (like a law firm or major healthcare company ) or a more conventional role (like a lawyer or accountant).
• You want to play it safe and conservative with your application materials.

What does the job description say?

Imagine you’re applying to a paralegal job opening at a law firm. The job description might include:

Responsibilities

• Draft routine legal documents for review and use by attorneys
• Coordinate and organize materials and presentations for legal proceedings
• Research legal and related issues and report findings and conclusions to team
• Provide overall legal administrative support to the legal team
• Maintain calendars and ensure timely filings

Requirements

• Bachelor’s degree or equivalent of relevant education and work experience
• Strong communication skills (oral and written)
• Strong organizational , multitasking, and prioritization skills
• Proficiency with Microsoft Office Suite and LexisNexis
• Trustworthy, positive, energetic, and optimistic attitude with a willingness to roll up your sleeves

The cover letter example

Here’s an example of a traditional cover letter you could write for this role—keeping things strictly professional but without sounding too boring or jargon-y:

Dear Ms. Jessica Sanchez,

In my five-year career as a paralegal, I have honed my legal research and writing skills, and the attorneys I’ve worked with have complimented me on my command of case law and litigation support. Spiegel Law Firm’s 20 years in practice proves that the firm has strong values and excellent attorneys, and I’d be eager to join such a talented team.

I currently serve as a paralegal for Chandler, Chandler, and Greene, where I work closely with the partners on a number of high-priority cases. During my time here, I implemented a new calendar system that ensures timely filing of court papers. This system has prevented missed deadlines and allowed for better organization of internal and client meetings.

Previously, as a paralegal for the Neuerburg Law Firm, I received praise for my overall support of the legal team and my positive attitude. While working there, I came up with and implemented a plan for digitizing their old files while still ensuring security and privacy. This led to more efficiency when preparing for client meetings and legal proceedings.

My further qualifications include a bachelor’s degree from Rutgers University, a paralegal certificate, and training in LexisNexis, Westlaw, and Microsoft Office Suite.

I would love the opportunity to discuss how I can contribute to your legal team. Thank you in advance for your consideration, and I look forward to hearing from you.

Chase Broadstein [email protected] (222) 222-2222

Download this example

Why this works

This cover letter example is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely manner and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm. Plus, there are some important keywords in there like “calendar system,” “bachelor’s degree,” “paralegal certificate,” and “LexisNexis.”

2. The impact cover letter example

The impact cover letter puts your accomplishments front and center rather than organizing your paragraphs by past roles. You might use a cover letter like this if:

• You’re applying for roles where you’re expected to deliver on certain goals or results (for example, if the jobs involve sales quotas or marketing metrics).
• You haven’t followed a straightforward career path and your past job titles don’t show the extent of your qualifications.
• You want your personality to stand out a bit more than it might in a traditional cover letter.

What does the job description say

Imagine you’ve come across an opening for an email marketing manager . Part of the job description states:

• Manage email marketing strategy and calendar, including copywriting, optimization, monitoring, analyzing, and reporting on campaigns
• Improve campaign success through conversion optimization, A/B testing, and other experiments
• Collaborate with the design team to ensure brand guidelines are followed in emails
• Partner and collaborate cross-functionally with sales, product, product marketing, and data teams
• 3+ years in email marketing
• Experience with Constant Contact, Google Analytics, HTML, CSS, Photoshop, and Microsoft Excel, a plus
• Excellent communication skills (oral and written) and an eye for copyediting
• Strong interpersonal , relationship-building, and stakeholder management skills
• Excellent project management, problem-solving , and time management skills, with the ability to multitask effectively

Here’s an example of an impact cover letter where the writer’s hard skills and successes stand out:

Dear Russ Roman,

I have a problem. See, my inbox currently (and embarrassingly) hosts 1,500 unread emails—including newsletters from at least 50 different brands.

But this problem only fuels my passion for creating emails that are worth opening. Because from my perspective, as someone who can barely get through their own stack of mail, that’s a true win.

I’ve been following Vitabe for years, and can proudly say that I open every single email you send to me. I’m a sucker for a good subject line—“Take a Vitamin-ute—We’ll A-B-C You Soon” being my favorite—and the way your email content feels both fun and expert-backed really speaks to me. This is why I’m thrilled to submit my application for a role as email marketing manager at your company.

I have over four years of experience working in the email marketing space. In my current role at Westside Bank, I was able to implement new email campaigns centered around reengaging churned clients. By analyzing data around the types of clients who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts, we were able to increase email subscribers by 15% and convert 30% of those subscribers to purchase our product, a significant increase from the previous year. 

I also launched a “Your Credit Matters” newsletter focused on educating our clients on how they spend and manage their credit—which became our highest performing campaign in terms of open-rates and click-through to date.

Previously, as a member of the marketing team at Dream Diary Mattresses, I collaborated with the sales and product team to understand how I could best support them in hitting their quarterly goals. One specific project involving creating personalized emails for customers drew more people to come back to our site after 30 days than direct paid ad campaigns, leading to a 112% increase in revenue from the last quarter.

I take the content I write and the calendars I manage seriously, editing and refining beyond detail-oriented and into meticulous territory, and I feel my experience and drive would greatly help Vitabe further develop their email program for success.

Thank you very much for your time and consideration. I look forward to hearing from you.

Lad Miller [email protected] (987) 654-3210

This sample cover letter concisely highlights the applicant’s most significant, relevant achievements. By adding context to how their projects were created, monitored, and completed, they’re able to show just how results-driven they are and how they’ve successfully leveraged some of the skills the company is looking for.

One thing worth noting: This person didn’t include keywords such as Constant Contact, Google Analytics, HTML, CSS, Photoshop, or Microsoft Excel—all of which are listed in the job description. But those skills are most likely in their resume already, and leaving them out gives them the space to discuss specific projects and tell a story not visible on other parts of their job application.

3. The writing sample cover letter example

For roles where written communication is key, such as PR, copywriting , or journalism jobs, your cover letter will likely be the first writing sample your future employer sees. So it’s just as important to show your skill set in action through eloquent writing.

• Writing or editing is a key component of the role you’re applying to.
• You want to show off your creativity.

Here’s part of a job description for a staff writer position:

• Pitch and write articles, reporting on timely issues and trends
• Collaborate with editorial and other teams to launch each digital issue and other special projects on schedule
• Evaluate content performance and digital trends on a daily basis to constantly adjust pitches and packaging
• Utilize CMS tools, strategically select photos and videos, and request original graphics to optimize all written content for maximum engagement
• At least 2-3 years of experience creating content at a digital-first outlet
• Strong writing and reporting skills, and the ability to write clearly and quickly
• Familiarity working in a CMS and with analytics tools such as Google Analytics
• Deadline-driven, strategic thinker with a knack for crafting click-y headlines
• Strong collaborator who thrives in fast-paced environments

Have fun with this one, but triple-check for spelling and grammar mistakes, and make sure you’re showing off your best writing. Here's the cover letter sample:

Dear Tai Chen,

Since I could walk, I’ve been dancing. And since I could read, I’ve been glued to Arabesque Weekly. At one point, you featured one of my local heroes—a ballerina who struggled with an injury early in her career and went on to become a principal dancer at Pacific Northwest Ballet—and I plastered the article above my childhood bed. It’s still there today.

That article—and so many others you’ve published—taught me that dancing was about more than just pirouettes and arabesques and that the right kind of writer can shed light on aspects of the art that make it surprising, impactful, and universal. I can be that writer.

As an editorial assistant at TheImprovGroup.com for the past two and a half years, my main responsibility was to get all of our content ready to go live on the site. This included fact-checking, proofreading, adding in HTML where necessary, and finding photos, videos, and GIFs that would complement the content and optimize audience engagement. 

As I tinkered with each post, I became intimately familiar with our internal CMS. Reviewing every single article we published and following reactions and engagement helped me gain a deep understanding of what makes a piece really land with our audience.

But by far my favorite aspect of this role has been writing. Each week, I pitch and write at least one article, from 250-word news items to 900-word advice pieces to even longer profiles, features, and personal essays. I love the challenge of developing pitches that align with the trends we see in the data, reflect with the company’s brand and mission, and allow me to flex my creative muscles.

Collaborating with my team to form the best content library we can has been a dream come true. I would be so excited to use my experience to help Arabesque Weekly achieve its goals. And I hope to one day write a story that another little dance lover tapes to their wall forever.

It would be an honor to be a part of your editorial team, and I look forward to the possibility of discussing the opportunity with you.

Hoping to be your next staff writer,

Marlee Wood [email protected] (555) 666-4433

This candidate is clearly passionate about this specific publication and leads with a unique personal anecdote tied to the company’s mission that demonstrates their ability to tell stories in a compelling way. There are relevant keywords and phrases, sure, but they’re not just thrown in there. Their voice comes through in every sentence, proving this person knows how to communicate effectively and creatively.

4. The career change cover letter example

Cover letters can play a big part in helping career changers prove their qualifications—especially when it’s unclear how their skills transfer over to this new field.

You might write a career change cover letter if:

• You want to highlight the transferable skills you have that relate to the job description.
• You want to explain why you’re making the switch and what’s driving you toward this specific industry, company, or position.

Imagine you’re someone who has experience supporting a sales team as an administrative assistant , and you’re now looking to become a sales representative. You come across a job posting that includes:

• Develop new sales techniques and strategies to build pipeline and hit team goals
• Coordinate with other teams to increase lead-generation efforts
• Assist in the processing of new business, including contacting customers to finalize sales and service transactions
• 1-3 years of successful sales experience
• Strong communication skills
• Ability to thrive in a fast-paced, ever-changing environment
• Ability to work independently to plan, set priorities, and effectively organize work
• Proven ability to be persuasive, persistent, and confident in closing a sale

Typically, this type of cover letter should include a compelling narrative about your career change and how you can transfer your past experiences to this new role. Here’s how you might translate your past experience over to this new (and exciting) prospect:

Dear Maria Russo,

The head of sales at Sunshine Inc. was in a bind. She needed six client meetings scheduled, 18 service transactions processed, and a summary of the team’s new lead generation campaign drafted before getting on a flight to Austin—in three hours. So she turned to her cool-headed, sales-savvy administrative assistant for help. That assistant was me. Not only did I execute everything on her to-do list, I did it all before her plane left the ground.

For three years, I worked in lockstep with a busy, growth-oriented sales leader to support the business development team. As the sole administrative assistant in the department, I balanced a swath of competing priorities, ranging from coordinating meetings and inputting data to contacting customers, finalizing transactions, and creating promotional materials. This role helped me develop a comprehensive understanding of the sales cycle, sales strategy, and pipeline growth.

Like many others, my career path hasn’t been entirely straightforward. After leaving Crabapple Media, I enrolled in a local coding bootcamp. Six months later, I emerged with a certificate in computer programming and a certainty that I did not want to be a coder. But education is never wasted. I’m now an aspiring sales representative with experience supporting a thriving sales team and extensive knowledge of the tech space.

Here’s a little bit more about how my experience would translate into this role:

• At Crabapple Media, I assisted in coordinating three annual sales strategy rollouts, yielding an average increase in pipeline of 26% YoY.
• At Sunshine Inc., I supported 12 independent team members in their lead-generation efforts. I also assisted in processing an average of 300 sales transactions every quarter.
• I thrive in busy, ever-changing environments that require me to communicate clearly and concisely. Supporting a high-volume team and a busy executive helped me to hone these skills—I typically sent more than 200 emails a day!

I would, of course, love to schedule a time for us to discuss this role and my experience, and I truly want to thank you for considering me.

All the best,

Olu Abiola [email protected] (123) 456-789

The opener draws you in and makes you want to learn more. It toots the person’s horn, but in a way that’s substantiated. Then, the next couple sections explain their experience in the sales space and other relevant qualifications, before eventually tying that back to why they’re applying to this specific job. 

Similar to the impact cover letter, the author lists some of the more important qualities they bring to the table, doing a bit of keyword inclusion and resume gap explaining along the way.

Bonus cover letter examples

To further guide you, check out some more cover letter examples:

• Pain point cover letter example
• Internship cover letter example
• Recent graduate cover letter example
• (Another) career changer cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Example cover letter with no experience

Let’s break down one of our example cover letters real quick

All three professional cover letter examples have some key elements that make them great and able to grab the hiring manager's attention. Check out this handy infographic that breaks down our impact cover letter:

A few more cover letter tips

Here are a few more tips to help the cover letter process:

Start with a “brain dump” 

If you’re staring at a blank page, Godfred always recommends that her clients start by getting all their ideas on the page without paying attention to length. Then “ask yourself how you can cut half of it,” she says. You’ll likely find that repeated information and very generic phrases are the first to go. (If it’s still too long, here are some tips for getting your cover letter down to one page .)

Don’t just repeat your resume

You only have so much space to get your point across, so focus on the information that isn’t stated elsewhere rather than simply regurgitating your resume. A good cover letter should complement your resume, so use the opportunity to elaborate your skills and qualifications further, as well as your accomplishments and why you're a good fit for that position.

Focus on quality over quantity 

Target the jobs you’re most closely drawn to and qualified for and give them all your energy, rather than trying to churn out hundreds of cover letters, Kahn says. You may not be able to apply to as many jobs, but you’ll have a better response rate.

Remember the ATS 

Much like your resume, an applicant tracking systems, or ATS , will be sifting through your cover letter. So you’ll want to scatter relevant keywords from the job description throughout your pitch where it makes sense.

Don’t stress over formatting 

You may see flashy cover letter examples across the internet, but for the most part, it just isn’t necessary. An ATS can’t read text that has been formatted beyond using bold, italics, underline, and color, so keep your font and layout simple—especially if you’re submitting your cover letter through an online portal.

Don't forget your contact information

Include your contact information on every page, including your name, phone number, and email. “Imagine you come across a cover letter and you print it out with a bunch of applications to review and it doesn’t have the person’s contact information on it,” Godfred says. “You never want to put yourself in a situation where you’re the right person and they can’t find you.”

Edit your cover letter before submitting

Never submit a cover letter right after you finish writing it—there could be critical errors that you didn't notice while typing. Take some time away from your text, then revisit it like you're reading someone else's letter. Be sure to double-check all the information you've included, paying special attention to:

• The company's name
• The hiring manager's name
• The job title
• Your contact information
• Basic grammar and spelling

You're ready to go

If you've come this far, you're equipped with all the information you need to craft a great cover letter. Hopefully these cover letter examples help as you go to tackle your own. Remember: This is just one small step in the process! Take your time, but learn to move on when you’ve given it your all.

Amanda Cardoso contributed to the latest version of this article.

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How to Use Keywords in Your Cover Letters

Types of Cover Letter Keywords

Skill keywords, take the time to make a match, using keywords in your resume.

When you are writing a cover letter to accompany your resume as part of a job application, it's important to make sure that every word counts. Your cover letter should enhance the employer's view of your qualifications so you can move from being an applicant to an interviewee.

The words you include in your cover letter (and your resume) can show the hiring manager why you're a strong candidate for the job and help you get selected for an interview.

Here's an overview of the types of keywords that can be included in a cover letter, how to use them, and examples of the best keywords to use to show a prospective employer that you're a match for the job.

Keywords are a vital element of a persuasive cover letter because they're capable of portraying a candidate as a highly qualified applicant for a job. These words fall into three general categories: skill words, results-oriented words, and words that show recognition for achievements.

How Keywords Show That You're a Good Fit for the Job

Keywords work in a couple of different ways. First, the keywords you include in your resume and cover letter will be used to match your application with the skills required by the employer in the job advertisement.

This matching process is often performed by automated  applicant tracking systems  (ATSs), which are programmed to identify specific keywords and to rank all resumes accordingly before they even reach a hiring manager. If your cover letter and resume lack these keywords, they may be automatically cut from consideration at this stage of the evaluation.

Keywords should be words that, at a glance, will show the hiring manager that you are a good fit for the job.

How Keywords Show That You're Qualified

Once your cover letter reaches a hiring manager, the keywords that are incorporated into it will show them  why you are highly qualified  for the job, allowing them to rank you among your competition and, ideally, to offer you one of their interview slots.

Secondly, keywords that are incorporated into a cover letter will show the hiring manager how and  why you are highly qualified  for the job, allowing them to rank you among your competition and, ideally, to offer one of their interview slots to you.

Job seekers should carefully analyze the skills required to excel in their target job and incorporate them into their cover letter. Those keywords should also be included in your resume. It will be more genuine if you paraphrase the skills mentioned in job ads as opposed to listing them verbatim. Skill words are most effective when connected to a specific role or project in which the skills were crucial to success.

Examples of skill keywords include  wrote, analyzed, quantified, planned, programmed, designed, created, built, taught, and trained.

For example, instead of saying, "Quantitative stock analysis is an asset which I would bring to your firm," you could say the following:

I utilized quantitative stock valuation techniques to create a portfolio for high-net-worth clients that beat the market for three consecutive years.

The  skill keywords  included in your cover letter and resume will help your application get selected by the software employers use to select candidates for further consideration. They will also show the hiring manager, at a glance, what skills you have that are related to the job for which he or she is hiring.

Results-Oriented Keywords

All employers are looking for employees who will add value and generate positive results for their organizations. That's why it's critical to integrate results-oriented language into your cover letters. Think about the bottom line for each job on your resume and how you may have made things better in your role.

Your cover letter should showcase your accomplishments, not just your skills or personal qualities. Providing these details will help to set your letter apart from those of other candidates who don’t highlight their professional achievements.

Examples of results-oriented keywords include  increased, reduced, redesigned, upgraded, initiated, implemented, reformulated, generated, and produced.

Results-oriented words are most effective when  coupled with some numbers  that quantify your impact:

I reduced turnover among first-year hires by 20% by implementing a mentoring system.

By using these types of keywords, you are clearly showing what you accomplished in your previous roles.

Recognition Keywords

Hiring managers will be more likely to believe you will be an outstanding performer if it is clear that previous employers have viewed you in this way. One way to do this is to incorporate language which demonstrates that employers have recognized your contributions.

Examples of recognition-related keywords include  honored, awarded, promoted, selected, lauded for, received a bonus for, recognized, chosen, and credited.

Ideally, recognition phrases will include the type of individual who noted your achievement and the basis for your recognition. For example, you might say:

I was designated as the team leader for the budget reduction task force by my division vice president based on my previous record of accruing cost savings.

Recognition keywords attest to how you have excelled in your previous jobs and how you have accomplished more than was required.

When you're choosing keywords to include in your cover letter, an easy way to find the best words to use is to  match your qualifications  to those mentioned in the job listing.

Highlight your strongest assets so you can show the employer why you're well qualified for the job and deserving of an interview.

It's also important to use keywords in your resume that reflect the employer's job requirements and indicate how your credentials are a match for them. Your  resume keywords  should include your skills, competencies, relevant credentials, education, and previous positions and employers.

CareerOneStop. " Applicant Tracking Systems ." Accessed Nov. 8, 2021.

6 Tips for Formatting a Cover Letter

Your cover letter needs to grab the recipient’s attention and make an impact. It’s about showcasing your skills and standing out from other applicants.

Details matter, so it’s important to get the formatting right. A cover letter format is similar to a one-page business letter format. It should have one-inch margins on all sides, size 10–12 font in Times New Roman or Calibri, and 1.15 line spacing.

Once the formatting is squared away, your job is to make sure your cover letter is concise, relevant, and easy to read. Whether you’re a seasoned professional or just starting out, this comprehensive guide will help you stand out in today’s competitive job market.

Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly

What is a cover letter format?

A cover letter format serves as a structure that organizes the information within a cover letter. Cover letters, like standard one-page business letters, include:

• A salutation
• An opening paragraph

Body paragraphs

• A closing paragraph

Cover letter outline

Follow this outline to write a cover letter that is concise and professional.

Cover letter headers should include the following details:

• The date you wrote the letter
• Your contact information: name, phone number, and email address
• The recipient’s contact information: name, company, and company address

Salutation and introduction

In your salutation, formally address the hiring manager by name.

Dear Ms. Lahiri,

When you don’t know the hiring manager’s name, try to narrow it down by team.

Dear Communications Team,

As a last resort you can use the generic “hiring manager” title.

Then, in a sentence or two, open your cover letter by explaining why the position appeals to you. In three sentences or less, highlight your most relevant experience based on the job description to show why you’re a good fit and compel hiring managers to keep reading. You’ll go into more detail in the next section.

The body of your cover letter should be two to four short paragraphs. This is where you describe relevant, quantifiable accomplishments and skills that fit the job description. Be specific about what makes you a good fit for that specific position and company.

In a few sentences, wrap up your cover letter with a conclusion and a call to action. The conclusion may expand on your interest in the company and why you want to work there. Then, thank the hiring manager for their time and consideration.

The following are examples of effective cover calls to action:

• I would appreciate the opportunity to discuss my qualifications further. I look forward to learning more about the position and your team.
• I welcome the chance to contribute my skills and work ethic to [company name]. I look forward to discussing how my background aligns with your needs. Thank you for considering my application.
• I am excited to learn more about the position and [company name], and I look forward to hearing from you.

At the end of your cover letter , sign off professionally and sign your name. Any of the following work as sign-offs:

• Respectfully

6 tips for formatting a professional cover letter

Now that you’ve written your cover letter , clean it up with these formatting tips.

1 Font style and size

Use a clean font style, such as Arial, Calibri, or Times New Roman. The cover letter font size should be 10 to 12 point for the body text. Use a slightly larger font size, like 14 or 16 point, for the header.

One inch on all sides is standard for cover letter margins. This provides a clear and consistent border around the content. If you do need to alter this standard, do not use a margin narrower than 0.75 inch or wider than 1.25 inches.

Use single-spacing or 1.15 line spacing for the body of the cover letter. Align the text to the left-hand side and maintain a consistent margin. Insert a blank line between paragraphs to create visual separation and make the content easier to read.

4 File format

The recommended file format for a cover letter is PDF (portable document format). Saving your cover letter as a PDF ensures that the formatting and layout remain consistent across different devices and operating systems. It also prevents the content from being easily edited or altered by the recipient.

5 File name

Your cover letter file should begin with your first and last name, include the words “cover letter,” and specify the job title or company name. Separate words within the file name using underscores (_) or hyphens (-) instead of spaces to prevent any issues with file compatibility.

A cover letter should be a concise and focused one-page document. Around 250 to 400 words should cover the necessary information—and keep the reader’s attention without overwhelming them with excessive details.

Cover letter format example

Jeremy Bleau

[email protected]

617-555-4938

June 27, 2024

Nitesh Sharma MediGlobal 123 Main Street Redwood City, CA 94063

Dear Nitesh,

I’m writing to express my interest in the position of Senior Product Manager at MediGlobal. I have a deep understanding of digital product ecosystems and a passion for data-driven solutions in the healthcare industry. I’m excited to discuss how I can contribute to the ongoing growth and success of your organization.

I have more than five years of experience in marketing and digital product management, including three-plus years specifically in the medical device and biotech sector. Additionally, I have a proven track record of driving strategic global marketing initiatives, with a success rate of 85% in increasing B2B brand awareness via email marketing and search, resulting in a 21% boost in annual revenue. My expertise lies in developing and implementing shared analytics strategies that align with company objectives and enhance overall reach.

Beyond my strategic marketing skills, I bring a deep passion for data and analytics, recognizing their crucial role in informing decision-making and driving business outcomes. I’m adept at leveraging data, capturing analytics, and ensuring interoperability between digital assets and services. Throughout my career, I have established strong relationships with key opinion leaders and collaborated closely with R&D, IT, and cross-functional partners to drive digital asset development. My entrepreneurial mindset, coupled with my strategic thinking and execution abilities, enables me to identify unmet needs and implement optimal solutions.

I am excited about the opportunity to contribute to the growth of MediGlobal and its digital care team applications and welcome the opportunity to discuss in more detail how my skills and expertise align with the goals and requirements of the Senior Product Manager role. Thank you for considering my application. I look forward to the possibility of contributing to the success of MediGlobal.

Cover letter format FAQs

What is the purpose of formatting a cover letter.

Formatting a cover letter is important because it helps you present yourself professionally and makes your letter easier to read for the person reviewing it.

What are the key components of a cover letter?

The key components of a cover letter are:

• An introduction
• A conclusion

What are 6 tips for formatting a cover letter?

• Use a simple font like Times New Roman or Arial in 10 to 12 point.
• Set margins to one inch on all sides.
• Use 1.15 line spacing throughout and insert a blank line between each paragraph.
• Format your cover letter as a PDF.
• Name your cover letter file with your first name, last name, the words “cover letter,” and the job title or company name.
• Keep your letter within 250 to 400 words and less than one page.

Best Keywords To Use In Your Cover Letter [4 Full Examples]

Introduction.

In today's competitive job market, understanding and effectively utilizing keywords in your cover letter can significantly improve your chances of getting noticed by hiring managers and securing an interview. Many job seekers may be unaware that their cover letters are often searched for keywords, similar to how search engines scan websites for relevant terms. This process can greatly impact the likelihood of your application being reviewed and considered by potential employers. In this article, we will explore the importance of using keywords in cover letters, discuss the types of keywords that can be used, and provide guidance on how to conduct keyword research and optimize your cover letter to increase your chances of success in your job search.

Applicant Tracking Systems (ATS) and Keywords

Applicant tracking systems (ATS) are software programs used by many companies to manage their recruitment processes. These systems play a significant role in the hiring process, as they help employers filter through large volumes of applications and identify the most qualified candidates. One way they do this is by scanning cover letters and resumes for keywords that are relevant to the job posting. If your cover letter does not contain the right keywords, it may not even be seen by the hiring manager, regardless of your qualifications.

This underscores the importance of optimizing your cover letter for ATS. By incorporating relevant keywords, you increase your chances of getting past the initial screening process and having your application reviewed by a human recruiter. However, it's essential to strike a balance between using keywords effectively and maintaining a natural, professional tone in your cover letter.

Types of Keywords

There are several types of keywords that can be used in cover letters, including action verbs, recognition keywords, skills keywords, and results-oriented keywords. Understanding each type and how to use them effectively can greatly enhance your cover letter.

Action verbs are words that convey a sense of accomplishment or progress. Examples of action verbs include "managed," "achieved," "implemented," and "improved." These words can help demonstrate your ability to take initiative and make a tangible impact on your previous roles.

Recognition keywords are terms that highlight awards, accolades, or other forms of recognition you have received in your professional life. Examples include "Employee of the Month," "Top Salesperson," or "Certified Project Manager." These keywords can help showcase your achievements and set you apart from other candidates.

Skills keywords are words that describe specific abilities or expertise relevant to the job you're applying for. Examples include "data analysis," "web development," or "fluent in Spanish." These keywords can help demonstrate your qualifications and suitability for the role.

Results-oriented keywords are phrases that emphasize the outcomes or results you have achieved in your career. Examples include "increased revenue by 20%," "reduced production costs by 15%," or "improved customer satisfaction ratings." These keywords can help illustrate the tangible impact you have made in your previous roles.

Keyword Research

Conducting keyword research is a critical step in identifying the most relevant keywords for the position you're applying for. This research can help you tailor your cover letter to the specific job posting and demonstrate to the hiring manager that you have a clear understanding of what the role requires. Some methods for conducting keyword research include:

Analyzing job postings: Carefully review the job posting and take note of any words or phrases that are mentioned multiple times, as these are likely to be high-value keywords. For instance, if the job posting frequently mentions "project management" or "leadership skills," be sure to include these terms in your cover letter.

Reviewing company websites: Familiarize yourself with the company's website, mission statement, and core values. Look for keywords that align with the company's culture and goals, and incorporate them into your cover letter.

Identifying industry-specific jargon and acronyms: Be aware of any industry-specific terms or acronyms that may be relevant to the position, such as "SEO" for a digital marketing role or "CPR certification" for a healthcare position. Including these terms can demonstrate your familiarity with the industry and your ability to communicate effectively within the field.

When incorporating keywords into your cover letter, it's essential to do so naturally and avoid "keyword stuffing," which can make your cover letter sound forced and unprofessional. To maintain a balance between keyword usage and engaging content, consider using synonyms or rephrasing sentences to incorporate keywords in a way that flows well and reads smoothly.

In the next sections, we'll cover tips for using keywords effectively, provide real-life examples of successful keyword usage, and discuss common pitfalls to avoid. Stay tuned to learn how to optimize your cover letter and increase your chances of landing that coveted interview.

Tips for Using Keywords Effectively

Using keywords effectively in a cover letter requires a balance between showcasing relevant skills and experiences, while maintaining a natural and professional tone. Here are some tips to help you strike that perfect balance:

Tailor your cover letter to the specific job posting : Don't use a generic cover letter for every job application. Instead, customize your cover letter to address the specific requirements and preferences mentioned in the job posting. This will demonstrate your genuine interest in the position and your ability to adapt to different roles.

Use active voice instead of passive voice : Active voice occurs when the subject of a sentence performs the action of the verb, whereas passive voice occurs when the subject is the recipient of the action. For example, "I managed a team of five" (active voice) is more engaging and concise than "A team of five was managed by me" (passive voice). Using active voice can help you showcase your accomplishments more effectively and create a more dynamic cover letter.

Avoid keyword stuffing : While it's important to include relevant keywords in your cover letter, overusing them can make your writing sound unnatural and robotic. To prevent keyword stuffing, limit your usage of each keyword to a reasonable frequency, and focus on weaving them seamlessly into your sentences.

Format your cover letter for keyword optimization : Ensure that your cover letter is easy to read and scannable by using clear headings, bullet points, and short paragraphs. This will make it easier for ATS to identify and parse the keywords in your cover letter.

Proofread your cover letter : Always proofread your cover letter to check for errors, inconsistencies, or awkward phrasing. This will help you maintain a professional tone and ensure that your keywords are used effectively.

Real-Life Examples of Successful Keyword Usage

To illustrate the power of effective keyword usage, let's examine some real-life examples of successful cover letters. Each example demonstrates how incorporating different types of keywords can lead to positive results in the job search process.

Example 1: Sales Manager

"In my previous role as a Sales Manager , I consistently exceeded quarterly sales targets and increased revenue by 25% over two years. I also implemented a new training program that improved our team's product knowledge and boosted customer satisfaction ratings by 10%. As a Certified Sales Professional with a strong track record in business development and team leadership , I am confident that my skills and experience make me an ideal candidate for the Senior Sales Executive role at your company."

In this example, the candidate effectively uses action verbs (e.g., "implemented" and "improved"), recognition keywords ("Certified Sales Professional"), skills keywords (e.g., "business development" and "team leadership"), and results-oriented keywords (e.g., "increased revenue by 25%" and "boosted customer satisfaction ratings by 10%"). By incorporating these keywords, the candidate showcases their relevant skills and experiences, while maintaining a natural and engaging tone.

Example 2: Digital Marketing Specialist

"As a Digital Marketing Specialist with over five years of experience, I have developed a strong expertise in SEO , content creation , and social media management . I have successfully managed multiple marketing campaigns, increasing website traffic by 35% and boosting conversion rates by 20%. In my previous role, I was awarded the "Marketing Innovator of the Year" title for my creative approach to problem-solving and ability to drive results. I am excited about the opportunity to bring my data-driven strategies and analytical skills to the Marketing Manager position at your company."

In this example, the candidate uses a mix of skills keywords (e.g., "SEO," "content creation," and "social media management"), action verbs ("managed"), recognition keywords ("Marketing Innovator of the Year"), and results-oriented keywords (e.g., "increasing website traffic by 35%" and "boosting conversion rates by 20%"). This combination effectively highlights their expertise and accomplishments in digital marketing, making them a strong candidate for the role.

Example 3: Computer Science Graduate

"As a recent graduate with a degree in Computer Science , I have developed a strong foundation in software development and programming languages such as Java, Python, and C++. My coursework and internship experience have given me exposure to agile methodologies and web development using HTML, CSS, and JavaScript. For my capstone project, I designed and implemented a user-friendly mobile app that improved the efficiency of a local non-profit organization's volunteer management system. I am eager to apply my technical skills and problem-solving abilities as a Junior Software Developer at your organization."

This example highlights the candidate's skills keywords (e.g., "software development," "programming languages," "agile methodologies," and "web development"), action verbs (e.g., "designed" and "implemented"), and results-oriented keywords (e.g., "improved the efficiency"). These elements work together to demonstrate the candidate's strong technical background and readiness for a software development role.

Example 4: Human Resources Professional

"With a background in Human Resources and talent management , I have spearheaded various initiatives to optimize employee engagement, streamline recruitment processes, and enhance employee training programs. In my previous role as an HR Generalist , I reduced time-to-hire by 30% and increased employee retention by 15% through the implementation of targeted talent acquisition strategies and effective onboarding programs. My SHRM-CP certification and experience in conflict resolution and organizational development make me a strong candidate for the HR Manager position at your company."

In this example, the candidate incorporates skills keywords (e.g., "talent management," "conflict resolution," and "organizational development"), action verbs (e.g., "spearheaded," "optimized," and "enhanced"), recognition keywords ("SHRM-CP certification"), and results-oriented keywords (e.g., "reduced time-to-hire by 30%" and "increased employee retention by 15%"). This combination showcases their comprehensive experience and expertise in human resources, making them a compelling candidate for the role.

Effectively utilizing keywords in your cover letter can vastly improve your chances of standing out to hiring managers and securing an interview. By understanding the role of ATS in the hiring process, conducting thorough keyword research, and following the tips and best practices for using keywords effectively, you can optimize your cover letter and increase your chances of success in your job search. So, invest the time and effort to refine your cover letter, and watch as the interview invitations start rolling in.

Career Center

Cover letters.

Cover letters are a way to create a personalized statement that explains how you as the applicant meet the needs of the employer. This is about marketing yourself and telling your story. It goes with your resume, which is a summary of your experiences, skills and accomplishments. Each cover letter should be tailored to match the specific position and employer.

View videos about cover letters on our Youtube.

Cover Letter Samples

View sample Cover Letters .

Sections of a Cover Letter 

Personal contact info.

Required: Name, Address, Phone, Email Optional: LinkedIn, Online portfolio

Employer's Contact Info

Name, Department, Company, Address. If no specific person's name use position title or department name. If there is no known address, use an email address with city/state.

Try to address your cover letter to a person. If there is no specific name, use "Dear Search Committee,", "Dear Hiring Manager," or "To Whom it May Concern:"

Beginning Paragraph

Introduce yourself and express your interest in the position. Possible subjects include:

• Who you are - year in school, university, major.
• The specific job title.
• How you heard about the job and, if appropriate, the person who told you about it.
• Why you're interested in the position (be specific!).
• Why you're qualified. This should be a brief one sentence summary of why you are a good fit for the position (similar to a thesis statement).

Middle Paragraph(s)

Describe 1-3 of your experiences/projects that show your job-specific skills and qualifications. Make sure to:

• Show how you make a good fit with the position/organization.
• Focus on what you will bring to the organization and why they should hire you. Go into more detail then your resume - don’t just restate your bullets.
• Break up the paragraph into smaller sections if it is too big. Smaller paragraphs are more readable.

Ending/Summarizing Paragraph

Final interest and fit statement in which you:

• Include your availability, and how you will follow through with the application. Tell the reader what is the best way to reach you and how to reach you.
• Thank the employer for their consideration.
• Add any other practical remarks - e.g. if you have not completed a certification yet but are scheduled to take the exam, or if you will be relocating or will be visiting the area soon

Closing Signature

"Sincerely", "Best Regards", "Yours", Hand-written signature AND Typed name. Best to hand-write signature but if you are unable to scan document you can use script-like font instead

A cover letter is an important tool to use when applying for a job because it:

• Introduces you to the prospective employer
• Highlights your enthusiasm for the position
• Describes your specific skills and qualifications for the job or internship, and clearly explains why you are a good fit

You should always include a cover letter when applying for a job unless you are specifically told not to by the employer. We recommend that you write a cover letter after you have created your tailored  resume or  curriculum vitae (CV) for a particular position. When applying online and limited to uploading one document, you can create a single PDF document that includes both your resume and cover letter.

For advanced degree positions, see Developing Application Materials for Academic Jobs or Developing Application Materials for Non-Academic Jobs . 

Tips on Using AI for Cover Letters You can use AI to assist you, but you always want to create a specific, unique prompt and edit the results so that what you submit to the employer is in your authentic voice. AI is a helpful tool to use, but not meant to replace your own writing in job applications. See our recommendations for  incorporating AI for cover letters here.

Using AI to Generate Your Cover Letter: Tips & Prompt Examples

When you’re job searching, you want to stand out from the competition. One of the main ways you do that is through your resume and cover letter. And because both documents take time to fine-tine, your job search will take some time.

So, naturally, when you hear about a new way to create those documents more quickly and effectively, you’re interested! This interest, in part, explains why the buzz about artificial intelligence (AI) is growing daily. Suddenly, AI tools are popping up everywhere.

AI has been advertised as the best thing to hit job searching since the internet was born. At a glance, it makes sense. Why wouldn’t you delegate some of the more labor-intensive tasks, like writing cover letters, to AI? You can focus on building relationships and researching roles without spending quite as much time on your job application materials.

Still, you might feel hesitant to embrace AI—maybe you’re worried about the potential for job displacement, or perhaps you’re simply unsure how to use it effectively. Whatever the case, when approached thoughtfully, AI can be a powerful tool to help craft your job search materials.

However, there are some best practices and cautions to be aware of if you use AI to help write your cover letter .

How Can AI Help You With Your Cover Letter?

At this point, you’ve likely heard of AI, or at least the concept of AI creation tools, as the technology makes its way into nearly every aspect of modern life. Now, AI can contribute to your cover letters in some incredibly beneficial ways.

— Save Time and Boost Efficiency

Have you ever printed out a job description to painstakingly highlight the key elements? Sometimes the words flow, and other times, it feels like you’re trying to run through quicksand. When you finally do weave those keywords throughout your cover letter, you may second-guess that you’re focusing on the best elements.

AI technology can eliminate all of that—and in a fraction of the time. It’s actually mind-boggling how quickly AI can craft your first draft, an outline, or feedback. AI can help you overcome writer’s block and reduce the time spent agonizing over word choices and sentence structures.

— Maintain a Professional Tone and Style

Consistency and clarity are the dynamic duos of professional writing. And achieving both in three paragraphs or less can be daunting. AI can help you with that. Along with maintaining a consistent tone, AI can help you maintain a cohesive style and message throughout your cover letter .

Plus, if you’d like, it can be a fantastic editor. Not only can it spot typos and grammatical errors , but it can show you where your sentences wander or are a bit unclear.

— Boost Confidence

When you’re new to an industry or lack confidence in your writing skills, AI can offer suggestions and guidance on language and formatting . Submitting a polished cover letter can be an incredible boost, helping you interact with the recruiter differently.

In many ways, this makes AI a great boost to equity in the job search. For anyone who isn’t a native speaker or an avid writer, creating compelling cover letters is more attainable now.

— Share Knowledge

You can also use AI as a learning tool . Instead of using AI to write the cover letter you submit, you might use the example outputs to help you hone your writing abilities.

As you analyze the results, you might see opportunities for keywords and tailoring your writing that you missed previously. Noticing and addressing these things will make you a stronger applicant.

Choosing an AI Cover Letter Generator

Ready to explore the world of AI? You have a couple of options. Some job search-specific AI tools, like MyPerfectResume , can help you create a cover letter and a resume . Or, try a more generic AI software, such as the free ChatGPT.

— Job Search-Specific AI

There’s been an explosion in AI tools designed specifically for job searchers . They focus on resumes and cover letters and guide you on best practices and industry-specific standards. But you might find that they lack a creative element that you can find in more generic AI writing tools.

— ChatGPT and Other Generic AI Writers

From the free ChatGPT interface to more premium options, such as Jasper , AI writing software can adapt to a wide range of writing tasks .

Ready to tackle a personal branding blitz? You can get help with everything from your follow-up emails to your social media posts and LinkedIn profile . The writing can feel more creative and engaging, and you can utilize the tool for tasks beyond your resume and cover letter.

On the other hand, these tools can vary significantly from the best practices of a well-written cover letter. They also take a bit of learning to generate better outputs. Written content may also require more editing than you’d find with a targeted tool.

Tips for Writing an Excellent Cover Letter With Artificial Intelligence

Have you ever had a lovingly crafted pasta sauce—simmered for hours—creating an unforgettable symphony of flavors that explode in your mouth? A hastily thrown-together sauce you toss on some noodles a few minutes later can fill you up, but it will lack the richness and depth achieved with a bit of time and care.

Like your grandma’s marinara sauce, quicker isn’t always better when it comes to writing a cover letter. A well-crafted cover letter can evoke a connection with the hiring manager that a quick, AI-generated letter will lack. Embrace the process and take time to polish your submission.

FlexJobs Career Expert Keith Spencer cautions, “The text that AI produces will lack the style or tone of your typical writing , so you also want to review and revise the information it provides to make sure that it reflects your personal style more effectively, especially if using it to help you write a cover letter or email, which tend to include more of our personalized style than a resume might.”

— Maintain Best Practices

A strong cover letter can set you apart from other job candidates. You should still invest time in tailoring your cover letter to the job and your fit for the role. Start with research before you write your cover letter, noting the company’s culture, values, and mission. If possible, address the hiring manager by name and then connect the dots.

Show the hiring manager how your skills make you the best candidate. Combine the AI output with your personal experiences, writing style, and unique selling points . And be sure to edit and refine your wording so your brand is clearly conveyed in your messaging.

— Avoid Common Pitfalls

While AI tools offer many advantages, there are some pitfalls to be mindful of when using them for cover letter writing:

• Overreliance on AI-generated content : Remember—AI-generated content is a starting point, not the final product.
• Neglecting to proofread : AI-generated content may sometimes contain errors or awkward phrasings.
• Lack of customization : AI tools may not always generate content tailored to the specific job or company.

Spencer reminds job seekers that AI isn’t flawless : “AI can can be extremely helpful when it comes to writing a resume or cover letter, but it can sometimes make mistakes or grammatical errors, so it’s important to review the information it provides for accuracy before using it in your professional documents,” he says.

Understand the Basics of AI Cover Letter Prompts

If you’re using more generic software, such as ChatGPT, you’ll need to invest some time into learning how to generate better outputs . Users who approach the software like it’s a seasoned career coach will get disappointing results. Reframe how you “talk” to ChatGPT to get a stronger rough draft. The good news is that it doesn’t take too much time to level up your prompting skills.

According to Spencer, “Your interactions with ChatGPT will feel like a back-and-forth conversation, where you refine your requests or share information as you go along to help it improve the quality, accuracy, and relevance of the responses it provides.”

So, think of AI as an eager research assistant that wants to do a good job. AI won’t ask you questions when they don’t understand, so the more you clarify, the better they’ll be able to meet your needs. Fortunately, getting higher-quality writing with just a few tweaks is not hard.

How to Write an AI Cover Letter Prompt

The subject of AI prompting is too complex to fully explore here, but consider the following as a starting point:

• Purpose : Clearly state the goal or objective of the content you want the AI to generate. Many users find that telling the AI to “Act as [profession]” provides excellent context.
• Format : Specify the desired format or structure. You can say “cover letter,” but you might also try “introduction paragraph” or “conclusion paragraph.”
• Tone : Indicate the desired tone of your content. Play around with suggestions, like professional, creative, witty, etc.
• Length : Provide a guideline for the desired length of your cover letter. Specify either word count or paragraph count.
• Key points : List the main points or topics you want the AI to cover in the content.
• Audience : Briefly describe your target audience for the content. It might be helpful to specify their interests to help the AI gain more context.
• Examples : You can provide an example if you have previous cover letters you’re proud of. Let the AI know you’re providing an example that shouldn’t be included in the output.
• Include your resume : Provide ChatGPT or other generative AI with your resume and ask it to use the resume as the basis for the cover letter.

Example AI Cover Letter Prompt

Want to see this in action? Suppose you’re a bookkeeper. Instead of saying, “Please help me write a cover letter for a bookkeeper applying for a freelance job,” you should expand your AI prompt with more detail .

You might try something like the following prompt instead:

Act as a career coach. Write a cover letter for me, a bookkeeper, for a freelance job at [Company Name], a reputable accounting firm. The audience is the hiring manager at the firm, and the tone should be professional and concise, with a word count between 200-300 words.

Key points to consider are:

• Emphasize my experience in bookkeeping and financial management
• Highlight my proficiency in accounting software (e.g., QuickBooks, Excel)
• Showcase my attention to detail and accuracy in handling financial records
• Demonstrate my understanding of the accounting firm’s mission and values
• Explain how my skills and expertise will contribute to the firm’s success

Please include an example of a specific accomplishment and the accounting firm’s initiatives to help demonstrate my genuine interest in joining this team. 

Note that the personal accomplishments and the firm’s initiatives are simply placeholders for you to find inspiration. Another approach is to include your resume and the job description in your prompt to get a better feel for how you could weave those into your request.

Be specific, ask follow-up questions, and if something doesn’t flow, give targeted feedback about what’s off. This back-and-forth can be helpful as you learn to hone your message separately from the ChatGPT outputs.

Acknowledge Concerns and Misuse When Using AI to Write Your Cover Letter

Before you submit an AI-generated cover letter, it’s essential to note some concerns and best practices.

— Recognize That AI Doesn’t Know Your History

Are you excited about a job because it aligns with your experience, skill set, education, and goals? An AI-generated cover letter isn’t going to capture that. It simply isn’t you and doesn’t have all of your history. Your passion for the role is what can help you stand out.

For example, suppose you’re applying to a renewable energy company because your parents instilled in you a deep passion for conservation . AI doesn’t understand your backstory , which is a powerful way to highlight how your values align with the organization.

— Notice a Lack of Nuance

There’s a reason you may love working for a particular company or enjoy a certain role more than another one with the same title. Nuances between roles and organizations can be lost on AI , which isn’t a professional in your line of work. Therefore, it simply lacks the knowledge to understand the dynamics between postings.

Are you in marketing, for example? If you’ve worked in both B2B and B2C roles, you recognize the approach and strategies vary significantly between the two sectors. B2B might focus on building and maintaining long-term relationships, while B2C often seeks more immediate action as a launching point for the relationship. AI isn’t likely to understand the nuances between the two.

— Understand the Ethical Concerns

Some hiring managers view AI-generated cover letters as unethical or deceptive. You might be ruining your chance at the role you’re excited about. Software that analyzes writing for AI generation is developing at a rapid pace. It’s unlikely you’ll be able to beat it if you’re simply generating and submitting.

Not only that, but using AI to generate job search materials that are blatantly false can be grounds for dismissal . Even if you slip under the radar, AI can oversell your skills and abilities. You’re still the one who has to perform the work, and a job you’re not prepared to perform will be a daily struggle and could cost you the job in the long run.

But understanding AI concerns doesn’t necessarily mean ignoring the tool. There are many ways to use AI that don’t cross ethical boundaries. Consider AI a tool, rather than a replacement, and you might have a powerful new assistant in your job search.

— Beware of Typos and Incorrect Information

Have you seen some of the hysterical fibs that AI happily creates? Don’t rely on AI for total accuracy regarding research and facts. You need to fact-check and verify any AI-generated information , including grammar and typos. AI doesn’t necessarily understand all of the jargon, terminology, and acronyms you might encounter in your profession.

So, while some AI tools can be excellent editors, others require you to be very specific in your requests and may slow the process down.

Frequently Asked Questions About AI Cover Letters

Are you looking for a short and sweet answer to some common AI questions? Here they are.

1. Can AI generate a cover letter from scratch?

Well, you could , but it’s essential to remember that AI-generated content will be generic and must be corrected. While you could submit it as is, you’ll have a more robust submission if you review, edit, and personalize the content to ensure it is accurate and reflects your personality, experience, and goals.

2. How can I make my cover letter stand out when using AI?

Combine research and personalization to create a cover letter that snags the hiring manager’s attention. Ensure the language is concise, but edit the AI content to connect with the hiring manager and explain why you’re the best candidate for the role.

3. Will using AI to write my cover letter negatively impact my chances of getting hired?

Since you’re using AI-generated content as a foundation to properly edit, customize, and proofread, it shouldn’t negatively impact your chances of getting hired. On the other hand, some hiring managers view completely AI-generated cover letters as deceptive or unethical.

You should also note that, at the time of this writing, there is a lot of debate around the copyright that AI-generated content should have . Some legal experts argue that the output isn’t yours. Therefore, you don’t hold rights to it. Also, if you input your personally identifiable information into AI software , you may be unable to control who has access to it.

4. Are AI-generated cover letters more effective than traditional ones?

When used correctly, AI-generated cover letters can be as effective, if not more so, than traditional cover letters. AI tools can help you quickly create engaging and professional content, but the effectiveness ultimately depends on the effort you put into tailoring it to the role and your unique skills.

Utilize All of Your Job Search Tools

As a job seeker, it can sometimes feel like you’re battling overwhelming odds. When you discover a new tool that can streamline your job search, it’s worth taking a second look. AI is a fascinating new tool in the world of career development . But just like every tool in your belt, it’s only as good as the person using it.

Don’t let AI seduce you into replacing what makes you uniquely you . Instead, use AI to save time and establish a strong foundation to build upon in your cover letter .

Are you ready to land a flexible job that supports your career goals? FlexJobs can help! With new jobs listed daily in over 50 career categories, our jobs database has something for everyone. Take a tour to discover all of the career resources offered through a FlexJobs membership.

Do you need more job search support? As a member, you have full access to our entire suite of career resources, which includes our extensive jobs database and comprehensive learning library. Check out some additional resources in the FlexJobs Learning Center!

Don't forget to share this article with friends!

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Cover Letter Closing Paragraph Examples

• Career Advice

• Posted On: 2024-09-22
• Posted By: Shacara

1. Express Enthusiasm and Reiterate Your Interest

“I am excited about the opportunity to contribute to [Company Name] as a [Job Title]. My experience in [relevant skills] and passion for [industry] align well with your team’s goals. I would welcome the chance to further discuss how my background, skills, and enthusiasm can contribute to the continued success of your company.”

2. Request an Interview Politely

“I would appreciate the opportunity to discuss my qualifications in further detail and how I can contribute to the success of your team. Please feel free to contact me at your convenience to arrange an interview. Thank you for considering my application.”

3. Thank the Hiring Manager

“Thank you for taking the time to review my application. I appreciate the opportunity to apply for the [Job Title] position at [Company Name], and I look forward to the possibility of discussing how I can contribute to your team.”

4. Convey Confidence in Your Fit for the Role

“I am confident that my skills in [relevant skills] and my experience in [relevant industry] make me an ideal candidate for this role. I look forward to the opportunity to meet with you and discuss how I can contribute to the continued success of [Company Name].”

5. Mention Your Availability

“I am available to start work immediately and would love to further discuss how I can contribute to the team at [Company Name]. Thank you for considering my application, and I look forward to speaking with you soon.”

6. Suggest Next Steps

“I would love to explore how my skills and experience align with the needs of your team in more detail. Please let me know when you might be available for a conversation, or feel free to contact me directly at [phone number] or [email address]. I look forward to hearing from you soon.”

7. Tie It Back to the Company’s Mission or Values

“I am deeply impressed by [Company Name]’s commitment to [specific value or mission], and I am eager to contribute to this cause in the [Job Title] role. I would welcome the opportunity to discuss how my skills and passion can help drive the company’s mission forward.”

8. Reinforce Your Enthusiasm for the Industry

“I am passionate about [industry] and am thrilled at the prospect of joining [Company Name] to further develop my skills in this field. I would appreciate the opportunity to discuss my qualifications and how they align with your team’s needs. Thank you for your consideration.”

9. Offer to Provide Additional Information

“I would be happy to provide any further information or documents that may assist in your evaluation of my application. Thank you for your time, and I look forward to the opportunity to discuss my qualifications in more detail.” (adsbygoogle = window.adsbygoogle || []).push({});

10. Highlight Flexibility in Interview Scheduling

“I am available at your earliest convenience for an interview and would be happy to accommodate your schedule. I look forward to the opportunity to speak with you about how my experience can contribute to [Company Name].”

11. Reiterate Your Unique Selling Point

“With my unique blend of experience in [relevant experience] and my ability to [specific skill], I am confident that I would bring immediate value to [Company Name]. I look forward to discussing how I can contribute to your team and appreciate your time and consideration.”

12. Maintain a Professional Tone

“Thank you once again for considering my application. I would welcome the opportunity to further discuss how my qualifications and experience align with your needs. I look forward to hearing from you soon.”

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Format attachments.

You'll find several kinds of fields in your grant application forms - check boxes, dates, data entry fields, and attachments. This page provides guidance on attachments: documents that are prepared outside the grant application using whatever editing software you desire (e.g., Microsoft Word), converted to PDF format,  and then added or uploaded to your application. We require PDF format to preserve document formatting and a consistent reading experience for reviewers and staff.

We have very specific attachment formatting requirements. Failure to follow these requirements may lead to application errors upon submission or withdrawal of your application from funding consideration.

• We do not require a specific citation format.
• The use of "et al." in place of listing all authors of a publication is acceptable practice.
• Most style guides include format guidance for citations and all formats are acceptable.
• SciENcv , a tool to prepare biosketches for NIH and other agencies, uses a standard format used by the National Library of Medicine (see Citing Medicine ). If your organization does not already have a standard, you may want to consider this one.
• Remember to comply with our public access policy by including the PMC reference number (PMCID) when citing applicable papers that you author or that arise from your NIH-funded research.

Combining Information into a Single Attachment

• If you need to combine information from different sources into a single document prior to uploading, do not use “bundling” or “portfolio” features which combine multiple documents into a single file by providing links to the individual files.

Electronic Signatures

• Electronic signatures on PDF attachments within your application are not allowed.
• To adhere to policies requiring electronic signatures on PDF attachments (e.g., electronically-signed other support format pages), you can electronically sign the document and then “flatten” the PDF .
• Documents with signatures (e.g., letters of support) can be printed, signed, scanned and attached in PDF format.
• Save all document attachments with descriptive filenames of 50 characters or less (including spaces).
• Use unique filenames for all attachments in an application (or within a component of a multi-project application).
• Use any of the following characters: A-Z, a-z, 0-9, underscore, hyphen, space, period, parenthesis, curly braces, square brackets, tilde, exclamation point, comma, apostrophe, at sign, number sign, dollar sign, percent sign, plus sign, and equal sign.
• If including spaces, use one space (not two or more) between words or characters. Do not begin the filename with a space or include a space immediately before the .pdf extension.
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• Ensure file size is greater than 0 bytes - we cannot accept a 0 byte attachment.
• Keep attachment file size to 100 MB or less.

Flattened PDFs

A PDF that has fillable fields, electronic signatures, text boxes or images inserted, becomes layered with each of these elements representing a layer. The existence of these layers interferes with the handling of the documents in eRA systems. Consequently, PDF documents included in applications, progress reports, and other information collected in eRA Commons must be flattened. A flattened PDF is simply one in which all the layers are merged together into a single flat layer. Many simple PDFs are already flattened - all the information is contained in a single layer. Uploading a PDF that isn’t flattened may result in an eRA Commons error message. You will need to replace your PDF with a flattened version to complete the submission process.

Font (Size, Color, Type density) and Line Spacing

Adherence to font size, type density, line spacing, and text color requirements is necessary to ensure readability and fairness. Although font requirements apply to all attachments, they are most important and most heavily scrutinized in attachments with page limits.

Text in your attachments must follow these minimum requirements:

• Some PDF conversion software reduces font size. It is important to confirm that the final PDF document complies with the font requirements.
• Type density: Must be no more than 15 characters per linear inch (including characters and spaces).
• Line spacing: Must be no more than six lines per vertical inch.
• Text color: No restriction. Though not required, black or other high-contrast text colors are recommended since they print well and are legible to the largest audience.
• Palatino Linotype

Legibility is of paramount importance. Applications that include PDF attachments that do not conform to the minimum requirements listed above may be withdrawn from consideration.

Format Pages

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Headers and Footers

• Do not include headers or footers in your attachments. We add headers, footers, page numbers, bookmarks, and a table of contents when we assemble your grant application upon submission.
• Some funding opportunities and form instructions provide guidance on organizing the content of attachments including specific headings that must be included.

Hypertext, Hyperlinks, and URLs

• Refer to NOT-OD-20-174: Reminder: NIH Policy on Use of Hypertext in NIH Grant Applications .
• Hyperlinks and URLs are only allowed when specifically noted in funding opportunities and/or form field instructions. It is highly unusual for a funding opportunity to allow links in Specific Aims, Research Strategy, and other page-limited attachments.
• Hyperlinks and URLs may not be used to provide information necessary to application review. Applications must be self-contained and reflect the information available at time of review.
• Reviewers are not obligated to view linked sites and are cautioned that they should not directly access a website (unless the link to the site was specifically requested in application instructions) as it could compromise their anonymity.
• NIH ( http://www.nih.gov/ )
• http://www.nih.gov/

Figures (e.g., Images, Graphics, Charts, Graphs, and Tables)

• Images and other figures must be readable as printed on an 8.5” x 11” page at normal (100%) scale.
• Figures should be included in the Research Strategy, Program Plan, or equivalent attachment and count towards page limits.
• Figures should not be included in the Specific Aims attachment. Figures can interfere with the NIH post-award process to categorize awards in RePORT .
• Unless otherwise stated in the funding opportunity, the Project Summary/Abstract and Project Narrative attachments should only include text (no figures). Figures can interfere with NIH post-award process to categorize awards in RePORT .
• Applicants should use image compression such as JPEG or PNG to reduce overall application file size.
• For advice on creating effective figures, refer to Tips for Tables, Charts, and Figures .
• Consider including Accessibility elements like structural headers and meaningful Alt Text in your figures to maximize visual and descriptive clarity for all readers.

Language and Style

• Use English. (See 2 CFR 200.111, English language .)
• Avoid jargon.
• Spell out acronyms the first time they are used in each application section or attachment. Note the appropriate abbreviation in parentheses. The abbreviation may be used in the section or attachment thereafter. Find a list of Abbreviations used in the NIH Grants Policy Statement.

Marking Up Attachments

• Do not markup your PDF documents with comments, sticky notes, or other features that are added on top of your PDF document content. This information may not be retained in your final application image.
• Do not use bracketing, indenting, highlighting, bolding, italicizing, underlining, margin lines, change in typography, font, or font color, or any other type of markup to identify changes in Resubmission Applications .

Orientation

• Both portrait and landscape attachments are accepted. However, keep in mind that landscape can be difficult to read online and may require reviewers and staff to scroll to see all available text.

Page Limits and Lines of Text Limits

• ​Page limits defined in a funding opportunity should be followed when different than those found in the Table of Page Limits . Page limits defined in a related NIH Guide notice should be followed if different than either the Table of Page Limits or the funding opportunity.
• ​If no page limit for an attachment is listed in either the Table of Page Limits, Section IV of the funding opportunity under Page Limitations, or in a related NIH Guide notice, you can assume the attachment does not have a limit.
• Some page limits apply to multiple attachments that when combined must stay within a designated limit. You may want to prepare your information in a single document to ensure you are within the page limit, then later break the information up into the various separate attachments. Our systems will accommodate a certain amount of white space resulting from splitting the information into the separate attachments when verifying compliance with a limit.
• We systematically check many page limit requirements and provide error or warning messages to minimize incomplete or non-compliant applications. These systematic checks may not address all page limit requirements for a specific opportunity and do not replace the checks done by staff after submission. You must comply with all documented page limits and should not rely solely on system validations.
• Page limits are strictly enforced to include all text included on the page including any headers. Limits measured in lines of text are not systematically enforced. In the case of the Project Summary/Abstract and Narrative attachments on the R&R Other Project Information form, we only systematically enforce egregious issues (text exceeds one page). Our manual checks would not remove an application from consideration if only the header information put the content over the specified line limit.
• When preparing an administrative supplement application, follow the Table of Page Limits using the activity code of the parent award and any additional limits specified in the funding opportunity or a related notice.
• Do not use the appendix or other sections of your application to circumvent page limits ( NOT-OD-11-080 ) .

Paper Size and Margins

• Use paper (page) size no larger than standard letter paper size (8 ½" x 11”) .
• Provide at least one-half inch margins ( ½" ) — top, bottom, left, and right — for all pages. No applicant-supplied information can appear in the margins.
• Avoid scanning text documents to produce the required PDFs. It is best to produce documents using your word processing software and then convert the documents to PDF. Scanning paper documents may hamper automated processing of your application for agency analysis and reporting.
• We recognize that sometimes scanning is necessary, especially when including letters of support or other signed documents on business letterhead.

Security Features

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Single versus Multi-Column Page Format

• A single-column page format easily adapts to various screen sizes and is highly encouraged.
• Multi-column formats, especially for information spanning multiple pages, can be problematic for online review.
• Videos cannot be embedded in an application, but videos are accepted under limited circumstances as post-submission material. For additional guidance, check NOT-OD-24-067 .
• The cover letter submitted with the application must include information about the intent to submit a video. If this is not done, a video will not be accepted.
• Key images, “stills,” and a brief description of each video must be included within the page limits of the Research Strategy. Sufficient descriptive information must be provided within the Research Strategy to understand the information presented in the video, as not all reviewers may be able to access the video, depending on technological constraints.