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PRSSA Partners with EveryLibrary for 2025 Bateman Case Study Competition

Each year, the Bateman Case Study Competition challenges students to develop and implement a public relation campaign on behalf of an actual client. The competition allows students to increase their knowledge, work as a team, and receive real-world experience in the PR industry. First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, more than 75 teams enter the competition each year.

The 2025 Bateman Case Study Competition is partnering with EveryLibrary  and the  EveryLibrary Institute . This year’s competition focuses on positioning EveryLibrary as the leading national organization for library activists, donors, and users. Through their campaigns, students will identify, cultivate, and empower new supporters of libraries who will express and operationalize support through an EveryLibrary campaign, channel, or platform.

Students will implement their campaigns in early 2025. The winning campaign will be chosen in May 2025.

For more information, please visit the  PRSSA website.  

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On the Line: Promoting Civility at the University of South Carolina and Beyond

Editor’s note: This article discusses the inspiration for and execution of the University of South Carolina’s Bateman Case Study team campaign. To learn more about the Bateman Case Study Competition, click here. It began on a January morning in a fishbowl classroom. My classmates and I were sitting in silence feeling the mental and physical fatigue from the year 2020 […]

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PRSSA has provided countless opportunities that have helped me grow, both personally and professionally, but by far the most rewarding experience has been being a part of PRSSA’s Bateman Case Study Competition. The Bateman Case Study Competition is PRSSA’s national case study Competition, where participants research, plan, execute and evaluate a full-on public relations campaign. PRSSA partners with a client each […]

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Are you thinking about competing in the Bateman Case Study Competition? Bateman is not for the faint of heart, but if done right, you can walk away with an extremely valuable experience. These are some tips I came away with after my experience with Bateman last year: 1. Make the Commitment If you are going to participate in Bateman, you […]

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• 2021 Bateman Case Study Competition

2021 Competition

In partnership with the PRSA Civility Task Force, the 2021 Bateman Case Study Competition focused on reversing the corrosion of civility in American life and fostering more constructive and inclusive public discourse in all corners of society. In 2020, PRSA defined civility as one of its leading priorities in its three-year strategic plan, developing tools and resources that are responsive to the current operating environment.

• Client Announcement
• Rules And Guidelines
• Project Brief
• PRSA Civility Task Force White Paper
• Client Presentation Recording
• Sponsor Presentation Recording
• Intent To Enter Form :  Deadline Extended Until Wednesday, Nov. 4

2021 Competition Judging Results

PRSSA Headquarters received 54 entries for the PRSSA 2021 Bateman Case Study Competition. Of these submissions, eight entries received honorable mention and three presented their campaigns to a panel of judges on May 13. The results are below:

• First Place: California State University, Long Beach ( summary )
• Second Place: University of Nebraska – Lincoln
• Third Place: Loyola University New Orleans

Honorable Mentions

• California State University, Fullerton
• Kent State University – Bateman Blue
• Otterbein University
• University of Central Oklahoma – Bronco Blue
• University of Georgia
• University of Nebraska at Omaha
• University of South Carolina
• Washington State University – PRogressf

PRSA/PRSSA would like to thank the judges of the Competition for their time and expertise.

• Shanita Baraka Akintonde, MBA, M.Ed., DTM
• Jill Alexander, APR, Fellow PRSA
• Sydney Ayers, APR, Fellow PRSA
• Mary Deming Barber, APR, Fellow PRSA
• Annabel Beyra, APR
• David W. Brown
• Gerard F. Corbett, APR, Fellow PRSA
• Amy T. Coward, APR, Fellow PRSA
• Connie Crowther
• Ron Culp, Fellow PRSA
• Anthony W. D’Angelo, APR, Fellow PRSA
• Debbie Davis, APR, Fellow PRSA
• Dawn M. Doty, APR
• Jane Dvorak, APR, Fellow PRSA
• Lisa Ermak Nguyen
• Henry Feintuch
• Patrick Ford
• Lois Foreman-Wernet, APR
• Tom Gable, APR, Fellow PRSA
• Karen Garnik, APR
• Lea-Ann O’Hare Germinder, APR, Fellow PRSA
• Jon Goldberg
• Hatti L. Hamlin, APR, Fellow PRSA
• Stephen D. Iseman, Ph.D., APR, Fellow PRSA
• Gina Pesko Laughlin
• Heather Radi-Bermudez, APR
• Wilma Ruth King
• Roland King, APR, Fellow PRSA
• Jennifer L. Kramer, APR
• Darius T. Lane
• Lauren Lawson-Zilai
• Kim Marks Malone, APR, Fellow PRSA
• Mickey G. Nall, APR, Fellow PRSA
• Alison Novak, Ph.D.
• Danielle Paleafico
• Scott Pansky
• Judith T. Phair, APR, Fellow PRSA
• Brian Price
• Cheryl Procter-Rogers, APR, Fellow PRSA
• Gemma Puglisi
• Gail E. Rymer, APR, Fellow PRSA
• Gary Saffitz
• James M. Shackelford, APR
• Emmanuel Tchividjian
• Scott Thornburg, APR
• Faith Ureel
• Jody Weiss Venturoni
• 2024 Bateman Case Study Competition
• 2023 Bateman Case Study Competition
• 2022 Bateman Case Study Competition
• 2020 Bateman Case Study Competition
• 2019 Bateman Case Study Competition
• 2018 Bateman Case Study Competition
• 2017 Bateman Case Study Competition
• 2016 Bateman Case Study Competition
• 2015 Bateman Case Study Competition
• 2014 Bateman Case Study Competition
• 2013 Bateman Case Study Competition