COMMENTS

  1. Interviews and focus groups in qualitative research: an update for the

    A focus group is a moderated group discussion on a pre-defined topic, for research purposes. 28,29 While not aligned to a particular qualitative methodology (for example, grounded theory or ...

  2. Zooming into Focus Groups: Strategies for Qualitative Research in the

    Qualitative research focuses on exploring individuals' perspectives related to specific research questions, issues, or activities ( 1 ). Frequently, structured interviews or focus groups are tools employed for data collection for qualitative research. In-person interviews are ideal, although phone and digital alternatives may be considered ...

  3. What is a Focus Group

    Step 1: Choose your topic of interest. Step 2: Define your research scope and hypotheses. Step 3: Determine your focus group questions. Step 4: Select a moderator or co-moderator. Step 5: Recruit your participants. Step 6: Set up your focus group. Step 7: Host your focus group. Step 8: Analyze your data and report your results.

  4. Chapter 12. Focus Groups

    Here, the author explores using focus groups with teenage girls to discuss AIDS, risk, and sexuality as a matter of public health interest. Peek, Lori, and Alice Fothergill. 2009. "Using Focus Groups: Lessons from Studying Daycare Centers, 9/11, and Hurricane Katrina." Qualitative Research 9(1):31-59. An examination of the efficacy and ...

  5. Focus Group Research: An Intentional Strategy for Applied Group Research?

    Focus groups are an established mechanism for data collection across qualitative, mixed method, and quantitative methodologies (Pearson & Vossler, 2016 ). Although employed differently within each research paradigm, the popularity of focus groups is increasing (Carlsen & Glenton, 2011; George, 2013; Kress & Shoffner, 2007; Massey, 2010 ).

  6. Focus Groups

    Definition: A focus group is a qualitative research method used to gather in-depth insights and opinions from a group of individuals about a particular product, service, concept, or idea. The focus group typically consists of 6-10 participants who are selected based on shared characteristics such as demographics, interests, or experiences.

  7. Qualitative Research via Focus Groups: Will Going Online Affect the

    A substantial portion of that funding goes to qualitative research, specifically traditional in-person focus groups, but interest for and investment in online focus groups is growing. Because conducting focus groups online can be both simpler and more cost-effective than in-person groups, it is a tempting data collection method for researchers ...

  8. How to use and assess qualitative research methods

    This paper aims to provide an overview of the use and assessment of qualitative research methods in the health sciences. ... participant observations, semi-structured interviews and focus groups. For data analysis, field-notes and audio-recordings are transcribed into protocols and transcripts, and coded using qualitative data management ...

  9. The use of focus group discussion methodology: Insights from two

    The most compelling reason for using focus group discussion is the need to generate discussion or debate about a research topic that requires collective views and the meanings that lie behind those views ... , focus group discussion, as a qualitative research method, is comparatively easier to conduct since all the target participants and the ...

  10. Qualitative Research: Introducing focus groups

    Qualitative Research: Introducing focus groups. This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage ...

  11. Methodological Aspects of Focus Groups in Health Research

    The use of focus groups in health care research is even more recent. For this reason, methodological recommendations on using focus groups in the health care context are quite rare, and researchers rely mainly on general advice from the social sciences (e.g., Krueger, 1988; Morgan, 1993; Morgan & Krueger, 1998; Stewart et al., 2007).

  12. LibGuides: Qualitative study design: Focus groups

    Focus groups use a group setting to generate data different to that obtained in a one-to-one interview. The group context may allow for better examination of beliefs, attitudes, values, perspectives, knowledge and ideas. Focus groups can be useful in action research methodology and other study designs which seek to empower research participants.

  13. FOCUS GROUP DISCUSSION: A TOOL FOR QUALITATIVE INQUIRY

    A focus group discussion is a qualitative research tool ori ginated in sociology and. popular in business, marketing, and education (Sagoe, 2012). Focus group discussion is used. to gather data ...

  14. UCSF Guides: Qualitative Research Guide: Focus Groups

    Publication Date: 2018. Focus Groups by Richard A. Krueger; Mary Anne Casey. ISBN: 9781483365244. Publication Date: 2014-08-14. Print book available through Interlibrary Loan. Focus groups as qualitative research by David L. Morgan. ISBN: 0761903429. Focus Groups in Social Research by Michael Bloor; Jane Frankland; Michelle Thomas; Kate Stewart.

  15. A Qualitative Framework for Collecting and Analyzing Data in Focus

    Traditionally, focus group research is "a way of collecting qualitative data, which—essentially—involves engaging a small number of people in an informal group discussion (or discussions), 'focused' around a particular topic or set of issues" (Wilkinson, 2004, p. 177).Social science researchers in general and qualitative researchers in particular often rely on focus groups to ...

  16. PDF Focus Groups as Qualitative Research

    Focus Groups as Qualitative Research PLANNING AND RESEARCH DESIGN FOR FOCUS GROUPS Contributors: David L. Morgan Print Pub. Date: 1997 Online Pub. Date: Print ISBN: 9780761903437 Online ISBN: 9781412984287 DOI: 10.4135/9781412984287 Print pages: 32-46 This PDF has been generated from SAGE Research Methods. Please note that the

  17. The focus groups in social research: advantages and disadvantages

    The focus group (FG) technique has been recently rediscovered by social scientists. It has become the subject of important methodological discussions and it is now considered a very innovative research method. However, such a widespread use of FG seems to have become a fashionable research technique. The impression is that FG is often adopted without any prior consideration of whether it ...

  18. Methodological Aspects of Focus Groups in Health Research:

    The use of focus groups in health care research is even more recent. For this reason, methodological recommendations on using focus groups in the health care context are quite rare, and researchers rely mainly on general advice from the social sciences (e.g., Krueger, 1988; Morgan, 1993; Morgan & Krueger, 1998; Stewart et al., 2007).

  19. An Overview of Qualitative Research and Focus Group Discussion

    Abstract. Recently, qua litative studies have been widespread in various areas such as. psychology, business, and soc iology. In this review, the process of qualitative. study has been clar ified ...

  20. Focus group study: qualitative studies

    Focus groups use group dynamics to get shared experiences of people with similar characteristics. This is different from an interview study, where the focus is on individuals. Focus groups can be ...

  21. Two Approaches to Focus Group Data Collection for Qualitative Health

    This article discusses four challenges to conducting qualitative focus groups: (1) maximizing research budgets through innovative methodological approaches, (2) recruiting health-care professionals for qualitative health research, (3) conducting focus groups with health-care professionals across geographically dispersed areas, and (4) taking into consideration data richness when using ...

  22. Spotlight on focus groups

    A focus group is a form of qualitative research. Focus groups have long been used in marketing, urban planning, and other social sciences. 1 They were first employed in the early 1940s in an effort to move away from interviewer-dominated research methods and were extensively employed when trying to explore issues of morale among American troops ...

  23. JCM

    Background: Chronic bothersome tinnitus is a prevalent tinnitus subtype placing a high burden on affected individuals, economies, and healthcare systems. Patient and professional perspectives seem to be partly misaligned on how to improve tinnitus research and treatments in the future. This qualitative interview study was aimed at exploring, comparing, and stipulating the perspectives of ...

  24. About Stop Overdose

    Key points. Through preliminary research and strategic workshops, CDC identified four areas of focus to address the evolving drug overdose crisis. Stop Overdose resources speak to the reality of drug use, provide practical ways to prevent overdoses, educate about the risks of illegal drug use, and show ways to get help.

  25. Using Virtual Focus Groups in Qualitative Research

    Abstract. Within qualitative research, focus groups have particular strengths for gathering the breadth and depth of participants' opinions on issues specified by the researcher. This article explores the transfer of this data collection technique into another domain by the use of virtual focus groups conducted as private e-mail discussions.