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E-Business & E-Commerce PowerPoint Template

Representations, tips and information on business models and tools of e-business.

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Information Technology for Automated Business Processes

Electronic business (e-business) uses the technical capabilities of the Internet to support business processes and simplify data exchange through modern information technology. E-business is primarily made up of the electronic trade of goods (e-commerce), electronic goods procurement (e-procurement), digital product sales (e-shop) and the general activity on electronic platforms (e-marketplace). Other parts of the e-business are contact exchange networks (e-community) and electronic cooperation between different companies (e-company).

Digitally Support Your Business Processes

Digital marketplaces such as eBay or Amazon, social networks like Facebook or Twitter and search engines such as Google or Yahoo are the well-known "electronic businesses". But other business models that are not completely associated with the digital market can also benefit from e-business. We can show you how to do this in our PowerPoint template.

You’ll see that our slides not only contain basic information about e-business and e-commerce but also give tips and examples for practical implementation and forecasts for the future development of digital information technology. Approaches and tools are featured with charts, graphs and statistics in an appealing way.

Our Slides for E-business and E-commerce

• illustrate essential facts of e-business
• demonstrate different e-commerce models and implementation
• discuss the pros and cons of the digital marketplace

This PowerPoint Template Includes:

• e-business developmental stages
• information and examples for value creation
• e-business and its categories
• types of electronic business
• platforms & communication tools
• analysis of various sources of revenue
• advantages and disadvantages
• e-business vs. e-commerce
• marketing activities of e-commerce
• e-commerce strategies
• methods of e-business (e.g. customer relationship management)
• development of e-business in Germany
• different types of information and communication technologies
• topic digression: mobile communication
• statistics for the future of e-business

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Chapter 1 Introduction to e-business and e-commerce

Aug 07, 2014

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Chapter 1 Introduction to e-business and e-commerce. Learning objectives. Define the meaning and scope of e-business and e-commerce and their different elements; Summarise the main reasons for adoption of e-commerce and e-business and barriers that may restrict adoption;

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Chapter 1Introduction to e-business and e-commerce

Learning objectives • Define the meaning and scope of e-business and e-commerce and their different elements; • Summarise the main reasons for adoption of e-commerce and e-business and barriers that may restrict adoption; • Use resources to define the extent of adoption of the Internet as a communications medium for consumers and businesses; • Outline the business challenges of introducing e-business and e-commerce to an organization.

Issues for managers • How do we explain the scope and implications of e-business and e-commerce to staff? • What are the full-range of benefits of introducing e-business and what are the risks? • How great will the impact of the Internet be on our business? What are the current and predicted adoption levels? How do we assess the validity of forecasts?

The impact of Internet on business • Andy Grove, Chairman of Intel, one of the early adopters of e-commerce, has made a meteorological analogy with the Internet. He says: • Is the Internet a typhoon force, a ten times force, or is it a bit of wind? Or is it a force that fundamentally alters our business? (Grove, 1996)

The impact on one industry - banking Table 1.1 7.5 years of web banking. Source: Online banking report, Number 89, December 10, 2002. Source: Online Banking Report estimates, +/- 25%, 11/02

The Internet’s impact on you • How many of you have purchased something on the Internet in the last 6 months? • How many times have you used the Internet as an information source, before buying offline?

Popularity of online purchases Source: The Internet Monitor, BMRB, November 2001 (www.bmrb.co.uk)

Definitions • You are asked to distinguish between e-commerce and e-business at a job interview. • Write down your definitions. • Use examples to illustrate your points.

E-commerce defined • ‘All electronically mediated information exchanges between an organization and its external stakeholders’ • Examples: • Buying books online (transactional) • Selecting a car online (informational) • Interacting with brand online (relationship building / experiential, e.g. www.tango.com) • Asking a customer service query, e.g. www.easyJet.com

E-business defined • All electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes • Examples: • Purchasing from suppliers (e-procurement) • A company intranet (defined in Ch 3) • Supplying partners with information through an extranet (see Ch 3)

The distinction between buy-side and sell-side e-commerce Figure 1.1The distinction between buy-side and sell-side e-commerce

Recap – which is correct? Figure 1.2Three definitions of the relationship between e-commerce and e-business

Activity – drivers and barriers to adoption • You are in a team of advisers at a local Business Link (a local government agency encouraging adoption of e-commerce) • List: • Drivers to adoption of sell-side e-commerce by business and how you can reinforce these by marketing benefits • Barriers to adoption of sell-side e-commerce by business and how you can reinforce these by stressing benefits

Business drivers to going online

Business barriers to going online

Drivers for e-commerce Figure 1.6Attitudes to benefits of online technologies Source: DTI (2002)

Barriers to e-commerce Figure 1.7Barriers to development of online technologies Source: DTI (2002)

Intro to B2B Company • Employs 600 people worldwide • Turnover £100m • Products – composites and speciality polymers • See www.globalcomposites.com • Distribution – 90 companies worldwide via joint ventures and agents • Competitors: • Derakan (www.dow.com/derakane) • Scott Bader (www.scottbader.com) • Owens Corning (www.owenscorning.com)

Intro to B2C Company • Established 1984, 80 staff • Products – Kitchenware • Distribution • Through retailers and transactional web sites • Competitors • Cooking.com (www.cooking.com) • Lakeland (www.lakelandlimited.com) • Tupperware (www.tupperware.com).

Activity - Benefits to B2B and B2C Company • See activity 1.6 • Give examples of these benefits of an online presence. Which of these are most important to each: • Cost reduction • New capability • Communication • Customer service • Control • Competitive advantage

Activity – Changes required by e-commerce • What changes to the overall business would be required by e-commerce for the B2C and B2B Company?

Answer – the 7 Ss Figure 1.9The McKinsey 7S framework

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