marketing phd university of melbourne

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Doctoral Program in Marketing

The university of melbourne, course details.

CRICOS course code: 056955G

Level of study: Doctoral Degrees

Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world’s most ambitious minds. Challenge yourself through a program that broadens your skillset and advances your research career prospects in academia or within research and development teams in industry and the public sector.

The program is made up of a 2-year Master of Commerce coursework program followed by a 3-year PhD.

The program combines rigorous research training and substantial opportunity to work on independent research projects with world renowned academics. This research training and activity will provide you with the skills and knowledge to address meaningful problems facing consumers, employees, managers, organizations, industries and communities. The expected career outcome is placement in research-focused academic jobs. Graduates could also seek applied research career opportunities in the public and private sector.

Our graduate students have successfully attained positions in leading academic and business institutions both within Australia and internationally.

Fields of research

The world-class doctoral program is structured to allow students to master the fundamentals of research scholarship before progressing to undertake a substantial piece of independent and original research under academic supervision.

Students who progress to the PhD will be supervised by globally-recognized academics in their field of research. Fields of research include:

• Advertising and communications
• Consumer behaviour
• Corporate social responsibility
• Entrepreneurial marketing and new product development
• Marketing management and strategy
• Services and relationship marketing

Click here for more details on this course.

Entry criteria

In order to be considered for entry, you must have completed:

a bachelor degree in a relevant discipline which includes a substantial research component equivalent to at least 25% of one year of full-time study and have achieved a minimum weighted average of 75% in the final year subjects or (University of Melbourne) equivalent, or a two-year masters degree in a relevant discipline which includes a substantial research component equivalent to at least 25% of one year of full-time study with a minimum weighted average of 80% or (University of Melbourne) equivalent across all first and second year subjects. Or a qualification and professional experience considered to be equivalent.

English language requirements:

IELTS (academic English Only): Overall 7.0 (with written 7.0 and no band less than 6.0) TOEFL Internet-based test: 94 + ; Writing 27; Speaking 18; Reading 13; Listening 13; Pearson Test of English Academic: 65 + written communicative skill of 65 and no other communicative skill below 50 Cambridge English: Advanced/ Certificate of Advanced English (CAE): 185 + no less than 185 in Writing and 169 in each other skill

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• Faculty of Arts
• School of Culture and Communication
• Discipline areas

Media and Communications

Our program conducts cutting-edge research to understand how the flow of data, ideas, personal stories, and formats have shaped our culture and society.

Media and Communications at Melbourne

Working closely with industry, community, and government partners, we draw on diverse research approaches and critical theories to produce invaluable knowledge about the digitally connected world.

Media and Communications is a dynamic program within the University that emphasises a critical understanding of the fast-changing area of media and communications, equipping the next generation of media professionals with the skills needed to lead and manage during a time of unprecedented transformation.

Our academic staff are widely published academics, industry professionals, and leading researchers with broad expertise, including in:

• Marketing and strategic communication
• Public relations
• Media writing and editing
• Global media and society
• Digital content creation and platforms
• Community building
• Research methods
• Media technologies

View our staff

Research streams and projects

Research in Media and Communications has a range of focuses, streams and projects including professional and marketing communication, digital life, social media platforms and governance, urban communication and culture.

Digital life – From cradle to grave

Researchers in this stream examine the role of new technologies in shaping our experiences of different aspects and stages of life.

Art Precincts and Cultural Participation in Networked Public Space

This project investigates new modes of cultural participation in urban public spaces.

Extremism and the Australian Imaginary

The project will use innovative temporal methods to assess the influence of extreme nationalist discourses on mainstream political discussion in Australia.

More featured research

Study Media and Communications

Our program offers students a critical understanding of the fast-changing area of media and communications. Close links with media professionals enable students to develop the blend of conceptual and practical skills required for successful careers in media and other industries. We offer a comprehensive program from undergraduate major to PhD through our popular undergraduate and higher degree courses.

Undergraduate

• Bachelor of Arts Media and Communications Major
• Bachelor of Arts (Degree with Honours)

Graduate coursework

• Graduate Certificate in Arts
• Graduate Diploma in Arts
• Graduate Certificate in Arts (Advanced)
• Graduate Diploma in Arts (Advanced)
• Master of Global Media Communication
• Master of Marketing Communications

Graduate research

• Master of Arts (Thesis Only)
• Master of Arts (Advanced Seminar and Shorter Thesis)
• Doctor of Philosophy – Arts

Students join us from across the world to work with internationally recognised experts join a vibrant and collegial learning community. Further opportunities are offered, supervised research and international exchanges that draw on the Program's global partner networks.

Meet our Media and Communications staff

Our staff are experts across a diverse range of fields including professional communication, marketing communications, digital life, social media platforms and governance, urban communication and culture, and others.

Dr Rusaila Bazlamit

Dr Jennifer Beckett

Erin Carter

Dr Alexandra Dane

Prof Mark Davis

Dr Tommaso Durante

Dr Eloise Faichney

Dr Shashini Kurupanawa Gamage

Dr Triparna Gandhi

Dr Sofya Glazunova

Prof Robert Hassan

Dr Tresa Le Clerc

A/Prof Louisa Lim

Steven McIntyre

Dr Sean McMorrow

Prof Scott McQuire

Dr Sonja Molnar

Dr Alanna Myers

Dr Bjorn Nansen

Dr Sonja Petrovic

Dr Jasmin Pfefferkorn

Dr Philip Pond

Jack Roberts

A/Prof Wonsun Shin

Dr Sonia Jawaid Shaikh

Prof Ingrid Volkmer

Dr Wilfred Wang

Dr Dashi Zhang

Media and Communications honorary staff

• Research degrees

Find a supervisor or research project

Graduate researchers at the University of Melbourne need at least two supervisors – one designated as the principal supervisor. Whether you want to join an established project with an assigned supervisory team or find supervisors for your own research project, the questions below may help you determine who is best placed to support your research journey:

• Do they have expertise relevant to your intended research project?
• Do they share your passion for your chosen topic?
• Are they well connected with other researchers?
• Have they developed skills in people management and mentoring?
• What is their reputation amongst current and past PhD candidates?
• Will you work well together? Consider your respective personalities and communication styles.

It’s worth discovering more about their supervision style, availability and accessibility, as well as the value of their feedback. Then search our list of 2500+ experts for research supervision or our list of available research projects.

Find an Expert

Find a research project

Your supervisors’ role

Your supervision team will:.

• Guide and support you through all stages of your candidature and ensure you have access to necessary  resources and facilities to complete your research project.
• Assist you to develop your research topic, questions, methodology and milestones for successful completion.
• Provide constructive feedback on your written work and oral presentations within a reasonable agreed timeframe and provide detailed, specific and constructive feedback on thesis drafts.
• Mentor you through the research process, providing support as you undertake new  tasks, and ensure that administrative work like ethics applications are completed or responded to in a timely way.
• Maintain an agreed schedule of regular individual meetings with you.
• Help you identify appropriate skills training and  professional development opportunities , including academic skills, external engagement (internships, industry mentoring programs), sessional teaching and PhD Program participation.
• Help you  grow your professional networks by encouraging and supporting you to engage with the research community, both locally and internationally.
• Be accessible to a reasonable extent via email, online or in person, should support be needed outside of the agreed meeting schedule.
• Promptly attend to administrative tasks like progress reviews, requests for leave of absence or candidature variations.
• Be familiar with, introduce you to and provide advice on all relevant University policies, including the  Graduate Research Training Policy and those on the conduct of research, ethical requirements, safe working practices, intellectual property and authorship.
• Adhere to the  Principles of Respectful Supervisory Relationships , be considerate of wellbeing and, where appropriate, alert you to wellbeing services.
• Advise on where to seek confidential advice and explain the process of making a formal complaint if difficult situations cannot be resolved, understanding that you may consult other individuals, including the Advisory Committee chair or confidential advisors, if you wish to raise any concerns.
• Different members of your supervision team will contribute to your supervision in different ways but should work as a team to support you.

Advisory committee

Your supervision team is supported by your Advisory Committee , which should comprise of at least three people, including the advisory committee chair and your supervisors, which will be established at commencement.

The committee has a formal role in monitoring the progress of your research project and an informal role in providing you with support and advice.

If you are experiencing issues or have matters you feel you cannot raise with your supervisors, you should consult an advisory committee member in the first instance.The roles and responsibilities of supervisors and advisory committee members are also outlined in the Graduate Research Training Policy .

Looking for something else?

Explore research areas.

Discover your graduate research options at the University of Melbourne.

Scholarships

The University of Melbourne offers generous and comprehensive scholarship opportunities to recognise talent and support graduate researchers.

How to apply

Find out how to apply for graduate research at the University of Melbourne.

• Faculty of Business and Economics

Department of Management and Marketing

Management and Marketing staff

Professor Susan Ainsworth

Organisation Studies

• Organisational discourse analysis and identity
• Age and gender in employment and organisations
• Identity and public policy
• Human resource management and ethics

Misagh Alidost

Associate Lecturer (Education Focused)

Operations and Supply Chain Management

Dr Belinda Allen

Lecturer (Education Focused)

Human Resource Management; Organisation Studies

Dr Teagan Altschwager

• Consumer experience
• Consumer behaviour
• Student engagement and student experience
• Consumer engagement
• Branded experiences
• Event marketing

Norman Azabagic

Enterprise Fellow

• Entrepreneurship
• (Corporate) Entrepreneurship
• Business Model Innovation
• Business Strategy
• Design Innovation

Professor Hari Bapuji

International Business

Centre for Asian Business and Economics

• Economic Inequality
• Global Product Safety
• Organisational Learning

Associate Professor Adam Barsky

Human Resource Management

• Business Ethics
• Organisational Agility
• Personality and emotions
• Research methodology

Dr Samuel Belicka

• International Trade
• Business Management and Global Strategy
• Business Economics

Professor Simon Bell

• Services and relationship marketing
• Customer loyalty
• Sales force management
• Organisational learning
• Social networks and regional clusters

Dr Alex Belli

Senior Lecturer

• Consumer well-being
• Wealth and scarcity
• Stereotyping in the marketplace
• Loyalty and loyalty programs

Associate Professor Vikram Bhakoo

Area Head in Operations and Supply Chain Management

• Supply Chain Management
• Adoption of E-business Technologies within the Health-Care Sector
• Service Operations Management
• Application of Qualitative Techniques within the Operations Management Discipline

Professor Liliana Bove

• Donor research
• Customer citizenship behaviours
• Service marketing
• Relationship marketing
• Customer relationships with service personnel
• Customer loyalty to service providers and service workers
• Service personnel well-being

Mike Brooke

Professor Michelle Brown

Doctoral Program Director

• Human Resource Management/Industrial Relations
• Pay systems - performance based pay and its implications for employees, unions and organisations
• Employee participation and its consequences

Associate Professor Michal Carrington

Associate Dean (Research)

• Marketing ethics
• Marketing theory
• Strategic marketing
• Retail management/marketing
• Ethical consumption
• Consumer culture and consumer behaviour

Dr Ziyi Chen

• Institutions
• Technology Innovation
• Digital Strategy and Innovation
• Global Strategy
• Emerging Markets

Dr Danielle Chmielewski-Raimondo

• Market factors
• Marketing strategy
• New Brand Introduction (Marketing)
• Resources and Capabilities (Marketing)
• Strategic Orientation (Marketing)
• Timing and Order of Entry (Marketing)

Associate Professor Daejeong Choi

Director Teaching Resource and Planning

• Team and group dynamics
• Social exchange relationships in organisations
• Performance management
• Strategic human resource management

Dr Dawn Chow

• Political Ideology
• Top Management Teams
• Institutional Theory
• Organisational identification

John Clements

• Employability skills (and the role of universities in developing these)
• Leadership ability particularly in front line management

Dr Brent Coker

• Online Consumer Psychology
• Internet marketing strategy
• Social Media

Associate Professor Erica Coslor

• Market structure and processes
• Economic sociology
• Art markets

Professor Christina Cregan

Professorial Fellow

• Trade union membership
• Young people in the labour market
• Internal labour markets
• Industrial democracy

Associate Professor Michelle Evans

Centre for Indigenous Business Leadership

• Indigenous Business and Leadership Development

Dr Farzan Fallahi

• Immigrant Entrepreneurship

Dr David Fiorovanti

Professor Peter Gahan

Associate Dean (Teaching & Learning)

• Labour market regulation and its consequences
• High performance workplaces
• Workplace innovation and new forms of work organisation
• Worker voice and representation

Associate Professor Niharika Garud

Director of Engagement

Human Resource Management; Operations and Supply Chain Management

• Technology and innovation management
• Organisational psychology
• Judgement and decision-making
• Behavioural operations

Professor Gerda Gemser

Chair Of Entrepreneurship, Professor in Entrepreneurship

Entrepreneurship; Management

• Co-creation
• Design leadership
• Qualitative research

Dr Bella Gu

• Supply Chain Collaboration
• Buyer-Supplier Relationships
• Logistics Innovation

Laureate Professor Cynthia Hardy

Emeritus Professor

• Organisation discourse theory
• Power and politics in organisations
• Social construction of Identity
• Organisational change

Professor Bill Harley

• Industrial Relations
• Work Organisation
• High Performance Work Systems
• Employee Autonomy
• Democracy and Participation at Work
• Labour Process Theory

Professor William Ho

Deputy Head of Department

• Supply chain risk management
• Sustainable supply chain management
• Strategic sourcing and supplier performance management

Dr Zahra HosseiniFard

• Blood Supply Chain
• Inventory Management
• Stochastic Optimisation
• Service Level agreement

Professor Helen Hu

• Corporate Governance
• Chinese Business and Management
• Board of Directors
• Governance in the Asian Region

Dr Hafizul Islam

• Marketing Automation & Personalization
• Artificial Intelligence
• Technology adoption
• Marketing Analytics
• Experiential Marketing

Dr Inseong (Lewis) Jeong

• Strategic Human Capital
• Organizational Resilience
• Network Change

Dr Isuru Kirige

Professor Tine Koehler

Area Head in International Business

• Global Teamwork
• International Collaboration
• Cross-cultural communication and coordination
• Virtual Teams
• Application of cognitive neuroscience research to Organizational Studies
• Research Methods (quantitative and qualitative)

Dr Gamze Koseoglu

• Social capital
• Social networks
• Organisational behaviour

Professor Jill Lei

Head of Department

• Brand extension strategies
• Brand architecture
• Product-harm crises
• Counter-stereotypical product adoption
• Convergent high-tech products
• Consumer food consumption

Dr Zhengyu Li

• CEOs and board of directors
• Corporate social responsibility/ESG
• Corporate governance
• Executive compensation

Dr Nuzhat Lotia

Dr Fang-Chi Lu

Senior Lecturer Doctoral Program Director

• Brand-Customer Relationships
• Consumer Motivation and Health and Financial Goal Pursuits
• Consumer Minimalism
• Service Failure and Recovery
• Social Exclusion and Loneliness

Dr Buddhika Mannaperuma

• Supply networks
• Operations Management
• Sustainability

Dr Peter Matheis

Professor Colin McLeod

• Entrepreneurship and Innovation

Professor David Merrett

• Business History
• Financial History

Dr Kanika Meshram

Dr Amrita Mitra

• B2B Marketing
• Inter-organizational Governance
• Distribution Channel Management
• Franchising
• International Marketing

Dr Joeri Mol

• Value & Selection Mechanisms in Markets
• Classification & Genre Formation
• Power & Appropriation in Organisations
• Diffusion Processes
• Music Industry

Professor Erik Mooi

Program Director Master of Digital Marketing

• Business Marketing
• Technology Licensing
• Contracting
• Outsourcing

Associate Professor Anish Nagpal

• Consumer Behaviour
• Consumer Decision-making
• Customisation
• Decision Conflict
• Consumer Food Consumption

Associate Professor Ben Neville

Gourlay Fellow, Trinity College

• Corporate social responsibility and business ethics
• Stakeholder theory and stakeholder management
• Climate change and environmental issues
• Consumer issues and marketing ethics
• Cross-cultural issues in marketing and management

Associate Professor Gergely Nyilasy

• Consumer information processing and persuasion
• Lay cognition and decision making biases
• Deception, misinformation, fake news
• Adoption of new technologies (social media, VR, AI)
• Innovation and entrepreneurship
• Well-being, ethics, sustainability

Dr Jesse Olsen

• Organisational behaviour and human resource management
• International and cross-cultural management
• Diversity management
• Organisational change and improvisation
• Japanese management

Dr Tom Osegowitsch

• Strategies of Multinational Companies (Regionalisation, Regional Strategies, Knowledge Transfer in Multinational Companies, HQ-Subsidiary Relationship)

Professor Julie Ozanne

• Transformative consumer research
• Improving the well-being of low literate and low income consumersNew models of exchange based on sharing Extending methodologies of social change
• New models of exchange based on sharing
• Extending methodologies of social change

Professor Angela Paladino

Director - WCLA

• Environmental Marketing
• Innovation and Corporate Performance
• Resource Based View & Capabilities Strategies
• Market Orientation
• Strategic Management & Marketing

Dr George Panas

• e-commerce & retail supply chain management
• Supply chain and the UN SDGs
• Supply chain strategy & logistics network design
• Global sourcing & logistics

Dr Andreas Pekarek

• Employment Relations
• Professional Work
• Worker Voice and Representation

Dr Marcus Phipps

Senior Lecturer Area Head in Marketing

• Consumer Culture Theory
• Macromarketing
• Political Marketing
• Social Marketing
• Sustainable Consumption

Dr Mehrdokht (Medo) Pournader

• Supply chain risk
• Behavioral operations
• Supply chain technology
• Modern slavery

Dr Vanessa Pouthier

• Micro-foundations of institutional theory
• Professional work
• Cross-boundary collaboration
• Healthcare industry
• teaching excellence
• leadership and culture
• strategic HRM
• entrepreneurial organisations

Professor Damien Power

• Business to Business e-Commerce
• Operations Strategy

Dr Bec Rees

Dr Leopold Ried

• Negotiations

Dr Victoria Roberts

Associate Professor André Sammartino

• Regionalisation and globalisation of firms
• Internationalisation of Australian firms
• Internationalisation of retailers
• Transformation of subsidiary roles
• Vertical scope and competitive advantage
• Business history

Professor Daniel Samson

• Business competitiveness drivers
• Operations strategy
• Risk management
• Sustainable development
• Decision-making under uncertainty

Professor Daiane Scaraboto

• Consumer Culture
• Market Dynamics
• Sharing Economy
• Qualitative Methods

Professor Graham Sewell

Area Head in Organisational Studies

Cluster for Organisation Society and Markets

• Workplace surveillance
• Business ethics
• Organisation & management theory
• Qualitative research methods
• Evolutionary psychology
• Strategy development processes

Dr Zahra Seyedghorban

• Digital supply chain management
• Innovation in the supply chain
• Procurement

Professor Lusheng Shao

• Competitive bidding and contract design
• OM/ Marketing interfaces
• Supply chain management
• Electricity market
• Emerging business practices

Dr Hamish Simmonds

Professor Prakash Singh

• Operations management, with a focus on topics within supply chain management, quality management, operations strategy and innovation management

Eugene Skewes

International Business; Marketing

• AI use in learning and assessment design
• AI skills for students
• Employability skills
• Business strategy teaching and learning

Associate Professor Victor Sojo

Area Head in Human Resource Management

• Organisational diversity management
• Gender equality
• Workplace discrimination
• Occupational health and wellbeing

Dr Jooyeon Son

• Employee Well-Being
• Strategic Human Resource Management
• Team and Group Dynamics

Dr Karthyeni Sridaran

Scott Tetley

Dr Yi-Lin Tsai

• Causal Inference
• Advertising
• Digital Marketing

Dr Aman Ullah

Bernadette van Lunenburg

Dr Jingjing Wang

Dr Franz Wohlgezogen

• Organizational Design and Governance
• Interorganizational Alliances and Networks
• Strategy Implementation

Associate Professor Andrew Yu

• Diversity and inclusion
• Employee well-being
• Leadership & team dynamics
• Human resource management
• Social hierarchy at work
• Interpersonal relationships at work
• Work/non-work boundaries

Jackson Yuen

Bessie Zhang

Find a Staff Member

Summer / Fall 2025

University of melbourne.

• Melbourne, Australia
• Posting History

Oct 17, 2023

Priority Date

Nov 6, 2023

Application

Lecturer/senior lecturer in marketing, education focused.

The University of Melbourne

Faculty of Business and Economics

Department of Management and Marketing

ACADEMIC POSITIONS IN MARKETING (EDUCATION FOCUS)

About the Organisation Founded in 1853, the University of Melbourne is Australia’s #1 university and is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement. The Department of Management and Marketing is a large, diverse and successful department within the Faculty of Business and Economics. It is the leading department in the management and marketing disciplines in Australia. It has strong undergraduate and postgraduate programs and an outstanding group of academic staff that research and teach in various sub-disciplinary areas of management and marketing. About the Roles The Department is seeking to make a number of academic appointments at different levels in key areas.  Lecturer and Senior Lecturer (equivalent to Assistant Professor)  are available.

All positions are full-time, continuing (tenure-track) roles. The Position Description provides further information on the roles. Appointees will be strong research-focused scholars who are interested in making big impact, and contributing to and working within a supportive academic community. Benefits of Working with US In addition to having the opportunity to grow and be challenged, and to be part of a vibrant campus life. In addition, our people enjoy a range of rewarding benefits:

• Flexible working arrangements and generous personal, parental and cultural leave
• Competitive remuneration, 17% super, salary packaging and leave loading
• Free and subsidised health and wellbeing services, and access to fitness and cultural clubs
• Discounts on a wide range of products and services
• Career development opportunities and 25% off graduate courses for staff and their immediate families

The Department and the Faculty provide:

• Access to specialist centres in a dynamic research environment
• Excellent resources to support collaboration within and outside the University
• Professional development opportunities among world class academics

Be Yourself At UoM, we value the unique backgrounds, experiences and contributions that each person brings to our community, and we encourage and celebrate diversity. Indigenous Australians, those identifying as LGBTQIA+, females, people of all ages and culturally diverse backgrounds are encouraged to apply for our roles. Our aim is to create a workforce that reflects the community in which we live. Join Us! Online applications only should be submitted via the Univeristy’s careers page. Contact the Head of Department, Professor Jill Lei at  [email protected]  for further information.

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Academic Year 2024-2025

University Library

Applications are due by 5:00 P.M. ET on Friday, June 28, 2024.

The University at Albany Libraries are seeking a graduate student to assist with a student outreach initiative: Library Ambassadors. Library Ambassadors are undergraduate and graduate students who engage in conversations on the UAlbany Libraries and promote library resources, services, and events to the campus community. 

The Outreach and Marketing Graduate Assistant will support the execution of a strategic marketing plan for recruiting students for this volunteer program and aid in the training program for new recruits. Learning how to successfully manage and create engaging content for library social media accounts, with a primary focus on Instagram, will also be a responsibility. The successful candidate for this position may also be assigned additional small projects as they relate to student outreach. 

Responsibilities: 

• Assist in the execution of cohesive marketing, recruitment, and training of students for the University Libraries’ Library Ambassador program. 
• Assist in the management and creation of content for the libraries’ social media accounts with a focus on Instagram. 
• Help create and assist with library outreach activities. 
• Perform other duties as assigned. 

Requirements: 

Minimum Qualifications: 

• Must be enrolled in a University at Albany graduate degree program on a full-time basis during each semester of work. 
• A friendly public service-oriented attitude is a must. 
• Self-motivated: able to complete tasks in a timely manner and make significant progress with minimal supervision. 
• Strong verbal and written communication skills. 
• Demonstrated ability in using social media platforms to communicate or market to diverse populations, or a strong interest in learning this skill. 
• Strong computer skills, especially as they relate to the creation of multimedia items and content. 
• Flexibility in adjusting to new outreach-related assignments as needs arise. 

Preferred Qualifications: 

• Experience with customer service atmosphere and a diverse population. 
• Interest in working in libraries or information science field, particularly in relation to library outreach and marketing.  
• Experience with creating and editing both short and long format videos. 

Hours/Compensation: 

20 hours per week with a flexible schedule. Most work will be performed during the traditional workweek (Monday-Friday, 9:00 A.M.- 5:00 P.M.). Occasional evening or weekend hours may be required. Student may work during semester breaks and intersession hours, though this must be discussed with the supervisor beforehand.  

Stipend of $10,779 for the 2024-2025 academic year and a tuition scholarship for nine (9) graduate credits per semester at the in-state rate. 

The work of this position is intended to be performed in-person and on-site at the University Library on the uptown campus.  

Supervisor: Amanda M. Lowe, Outreach and Marketing Librarian 

Think this position is right for you?

Applications are due by 5:00 p.m. et on friday, june 28, 2024. , support the libraries.

If you already support the Libraries please accept our heartfelt appreciation. If you are not yet a supporter but are considering giving to the University Libraries, you might want to learn more on this website, consult our  list of endowments , or go directly to the  University's Way to Give  website.

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Graduate Coursework

Master of Management (Marketing)

• Arrow-right #1 Business and Economics Australia
• Arrow-right #35 Business and Economics globally
• Course code:   MC-MGMTMKT

Course overview

Why study marketing at melbourne business school.

• Connect with industry:  Complete an internship or a consulting subject working to solve a real company problem in Melbourne, Shanghai, Kuala Lumpur or London, plus get involved in our student experience opportunities like case competitions and student clubs that can offer you industry experience and exposure.
• Build a strong marketing skillset and business breadth: Learn the skills to attract and retain customers and improve experience, you can study marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing and international marketing. You'll also gain a strong foundation across accounting, finance and management.
• New accelerated option available fast-track your study with intensive versions of the course allowing you to complete in 1 or 1.5 years.
• Study in a course with industry recognition: The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute.
• Leading reputation with a global network: Melbourne is consistently ranked among the world's top universities for Business and Management and has over 60,000 business alumni in over 100 countries, ensuring that you join a valuable network of peers from all business disciplines right from day one.

What is it about?

Melbourne Business School's Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management.

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Who is it for?

This program is ideal for students holding undergraduate degrees in areas outside of business/commerce whose goal may be to assume a managerial position in the marketing and communications field.

The program is also offered as a 1.5 year full time option (part-time equivalent available for domestic students) if you have previously completed an undergraduate degree in business, commerce or a related discipline.

Accelerated versions also available:

We offer an accelerated 1-year intensive version for people with a commerce/business background and a 1.5-year intensive option for those new to commerce.

Master of Management suite of programs also include:

• Master of Management
• Master of Management (Accounting)
• Master of Management (Accounting & Finance)
• Master of Management (Finance)
• Master of Management (Human Resources)

Related study areas

• Business and economics
• Management, HR, and business administration