marketing phd university of melbourne

• Faculty of Business and Economics

Department of Management and Marketing

Study at Australia's No.1 University for Business and Management*

Immerse yourself in the latest management and marketing thinking. Our students learn from top-notch academics known for their expertise and research. We emphasise both practical skills and theoretical knowledge, so graduates are well-prepared for success in their careers. Many of our programs are accredited to meet industry standards, giving students a competitive advantage in the job market. Graduates can make a real impact on industries and society. Plus, our strong community of students and alumni provides excellent networking and support for personal and professional growth.

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The Department of Management and Marketing spans a diverse spectrum of programs across operations management, organisation studies, marketing, data analysis, HR, economics, finance and more. Our academics excel in both research and teaching, working collaboratively to tackle real-world challenges. From undergraduate to doctoral programs, we empower students to thrive, both inside and outside the classroom.

Research and impact

Our academics are active collaborators in multi-partner centres which bring together researchers and practitioners from a range of disciplines and industries. We publish our research in a wide range of high-quality journals.

Engage with us

Our strong partnerships with the business sector connect our students with experts, ensures our curriculum is at the forefront of industry, and enables our partners to draw on the knowledge of our esteemed researchers and teachers.

We’re ranked among the world's top universities for Business and Management due to the quality of our academics, teachers and professional staff. The Faculty also has over 60,000 alumni in over 100 countries, ensuring that our students join a global network of peers.

Many of our graduates have gone on to become successful entrepreneurs, while others have taken on significant leadership roles in consulting, industry, or the public sector. Professor Jill Lei, Head of Department

About Management and Marketing

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Find out about what’s going on in the Department of Management and Marketing and get inspired by our commentary and stories.

South Korea has a reputation for very long work hours. Despite laws limiting the working week to 40 hours, overtime is rampant, fueled by a culture of "more is better". Listen to the Department of Management and Marketing's Associate Professor Daejeong Choi on the Ear to Asia podcast.

Congratulations to Associate Professor Vikram Bhakoo for winning the University of Melbourne’s 2023 Reel Impact Prize.

All kinds of doors open when you finish your undergraduate studies. For some, it’s not until they see what’s on the other side that they realise where their interests really lie. For Master of Management student Abraham Hito, this meant post-graduate study and a move to Melbourne.

Recently there have been three worrying reviews into Australian Olympic sports but much more needs to be done to protect vulnerable athletes, writes Dr Victoria Roberts, Australian Olympian and Lecturer in Management.

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Discover the types of graduate research we offer, including the Doctor of Philosophy (PhD), Master of Philosophy (MPhil) and masters by research.

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Doctoral Program in Marketing

Study level, course detail, intake time, standard duration, about the course.

Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world’s most ambitious minds. Challenge yourself through a program that broadens your skillset and advances your research career prospects in academia or within research and development teams in industry and the public sector.

Requirements

Average score.

At least 75% in the final year

Overall 7.0 with 7.0 in writing (no band less than 6.0)

Background requirements, the university of melbourne.

Institute Ranking

#41 in qs world university rankings 2021, #3 in australia, program ranking, #1 in australia for business & management studies, #26 in the world. *qs world university rankings by subject 2020.

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Doctoral Program in Marketing

The University of Melbourne

Course details

CRICOS course code: 056955G

Level of study: Doctoral Degrees

Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world’s most ambitious minds. Challenge yourself through a program that broadens your skillset and advances your research career prospects in academia or within research and development teams in industry and the public sector.

The program is made up of a 2-year Master of Commerce coursework program followed by a 3-year PhD.

The program combines rigorous research training and substantial opportunity to work on independent research projects with world renowned academics. This research training and activity will provide you with the skills and knowledge to address meaningful problems facing consumers, employees, managers, organizations, industries and communities. The expected career outcome is placement in research-focused academic jobs. Graduates could also seek applied research career opportunities in the public and private sector.

Our graduate students have successfully attained positions in leading academic and business institutions both within Australia and internationally.

Fields of research

The world-class doctoral program is structured to allow students to master the fundamentals of research scholarship before progressing to undertake a substantial piece of independent and original research under academic supervision.

Students who progress to the PhD will be supervised by globally-recognized academics in their field of research. Fields of research include:

• Advertising and communications
• Consumer behaviour
• Corporate social responsibility
• Entrepreneurial marketing and new product development
• Marketing management and strategy
• Services and relationship marketing

Click here for more details on this course.

Entry criteria

In order to be considered for entry, you must have completed:

a bachelor degree in a relevant discipline which includes a substantial research component equivalent to at least 25% of one year of full-time study and have achieved a minimum weighted average of 75% in the final year subjects or (University of Melbourne) equivalent, or a two-year masters degree in a relevant discipline which includes a substantial research component equivalent to at least 25% of one year of full-time study with a minimum weighted average of 80% or (University of Melbourne) equivalent across all first and second year subjects. Or a qualification and professional experience considered to be equivalent.

English language requirements:

IELTS (academic English Only): Overall 7.0 (with written 7.0 and no band less than 6.0) TOEFL Internet-based test: 94 + ; Writing 27; Speaking 18; Reading 13; Listening 13; Pearson Test of English Academic: 65 + written communicative skill of 65 and no other communicative skill below 50 Cambridge English: Advanced/ Certificate of Advanced English (CAE): 185 + no less than 185 in Writing and 169 in each other skill

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• Master of Commerce (Marketing)

Master of Commerce (Marketing) (MC-COMMKTG)

Masters (Coursework) Year: 2021 Delivered: On Campus (Parkville)

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About this course

Dr Gergely (Greg) Nyilasy

e: [email protected]

For currently enrolled students:

mbs.unimelb.edu.au/students/course-planning

For future students:

e: [email protected]

The Master of Commerce (Marketing) represents years 1 and 2 of the 5-year doctoral program in Marketing and is only available to students pursuing the doctoral program. Students enrolled in the Master of Commerce (Marketing) will acquire the necessary background knowledge to become independent researchers and scholars in the field of marketing.

Last updated: 12 January 2022

Professor of Marketing

Management and marketing, contact simon, business and economics, primary interest, social networks and regional clusters, simon's short profile.

Current opportunities at Melbourne

Marketing & recruitment coordinator.

Job no: 0058292 Location:  Parkville Role type:  Full-time; Fixed-term Until January 2026 Department:  Student and Scholarly Services Salary:  UOM 6 – $96,459 – $104,413 p.a. plus 17% super

• Support development and delivery of strategic marketing initiatives for University Colleges and Residential Life, enhancing student recruitment and engagement.
• Create engaging, multi-platform content to bring the student accommodation experience to life 
• Brilliant benefits and a flexible hybrid work environment! 

About the Role The Marketing and Recruitment Coordinator supports strategic marketing communication initiatives for the University Colleges and Residential Life portfolio, creating engaging content to highlight the student accommodation value proposition and  experience. The role involves sourcing, producing, and distributing marketing materials to attract prospective students, coordinating content planning and production, and organising events to increase awareness of university accommodation options. Additionally, the coordinator manages project tasks, collaborates with various teams, and liaises with external vendors and internal stakeholders.

Your responsibilities will include:

• Provide strong creative input, administrative coordination, and planning skills across activities including, but not limited to, the development of product, category, and campaign-specific marketing communications materials both printed and online, photography and video content, digital applications, and automated EDM journeys.
• Support with the ideation, research, and development of key pieces of editorial content to support the promotion of the University Accommodation.
• Identify, source, and produce engaging key recruitment collateral, marketing content, and campaign assets for use across publications, web, and email channels on deadline, and to budget.
• Work with colleagues and key stakeholders to determine key messages and audiences for communications, and adapt tone and messaging accordingly.

Who we are looking for The ideal candidate possesses strong written and verbal communication skills, a proven ability to build and maintain relationships with multiple stakeholders, and excels in a collaborative, rapidly changing environment. They are proactive, able to work independently, use creative thinking to challenge the status quo, and effectively manage stakeholder engagement and reputation.

You will also have:

• Some work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, public relations, business or a related discipline or an equivalent combination of relevant experience and education/training. 
• Demonstrated experience supporting the implementation and delivery of integrated marketing and communications initiatives.
• Demonstrated experience with creation and production of  various campaign creative assets and content for both digital and offline channels.

For further information regarding responsibilities and requirements please refer to the attached PD.

This role requires the successful candidate to undergo and maintain an up-to-date Working with Children Check. This is essential to guarantee a secure environment for all individuals at the University. In the case the selected candidate doesn't have a valid Working with Children Check, they will be able to apply for the WWCC as part of the initial onboarding procedures.

Please note: Visa sponsorship is not available for this position . This role requires current valid work rights for Australia.

Your new team – Student and Scholarly Services Student and Scholarly Services provides student administration and services from recruitment and point of enquiry to graduation.  This team also delivers wellbeing and scholarly services to students and staff. 

What we offer you! In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page!

The University of Melbourne We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn .   

Be yourself The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity.  First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit our Diversity and Inclusion page.

We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact the employee listed on the first page of the Position Description found below, with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".

Aboriginal and Torres Strait Islander Applicants We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

For further information, including our 2023-2027 Indigenous strategy please visit - https://about.unimelb.edu.au/reconciliation/murmuk-djerring

Join Us! If you feel this role is right for you, please apply with the following documents: 

• Cover Letter outlining your interest and experience

Please note that you are not required to respond to the selection criteria in the Position Description.

If you have any questions regarding the recruitment process, please feel free to contact Walid via email at [email protected] , ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.

If you have any particular questions regarding the job please follow the contact details listed on the Position Description.

Advertised: 10 Sep 2024 12:05 AM AUS Eastern Standard Time

Applications close: 10 Oct 2024 11:55 PM AUS Eastern Daylight Time

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• Fixed Term 1
• Parkville 1
• COO (Chief Operating Officer) Portfolio 1
• Marketing & Public Relations (Non-Academic) 1
• Student and Scholarly Services 1
• $96,459 - $104,413 (UOM 6) 1

Summer / Fall 2025

University of melbourne.

• Melbourne, Australia
• Posting History

Assistant, Associate

Jul 26, 2023

Priority Date

Aug 17, 2023

Application

The University of Melbourne Faculty of Business and Economics Department of Management and Marketing

MULTIPLE ACADEMIC POSITIONS IN MARKETING

About the Organisation Founded in 1853, the University of Melbourne is Australia’s #1 university and is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement. The Department of Management and Marketing is a large, diverse and successful department within the Faculty of Business and Economics. It is the leading department in the management and marketing disciplines in Australia. It has strong undergraduate and postgraduate programs and an outstanding group of academic staff that research and teach in various sub-disciplinary areas of management and marketing. About the Roles The Department is seeking to make a number of academic appointments at different levels in key areas.  Lecturer/Senior Lecturer (equivalent to Assistant Professor), and Associate Professor  are available.

All positions are full-time, continuing (tenure-track) roles. The Position Description provides further information on the roles. Appointees will be strong research-focused scholars who are interested in making big impact, and contributing to and working within a supportive academic community. Benefits of Working with US In addition to having the opportunity to grow and be challenged, and to be part of a vibrant campus life. In addition, our people enjoy a range of rewarding benefits:

• Flexible working arrangements and generous personal, parental and cultural leave
• Competitive remuneration, 17% super, salary packaging and leave loading
• Free and subsidised health and wellbeing services, and access to fitness and cultural clubs
• Discounts on a wide range of products and services
• Career development opportunities and 25% off graduate courses for staff and their immediate families

The Department and the Faculty provide:

• Access to specialist centres in a dynamic research environment
• Excellent resources to support collaboration within and outside the University
• Professional development opportunities among world class academics

Be Yourself At UoM, we value the unique backgrounds, experiences and contributions that each person brings to our community, and we encourage and celebrate diversity. Indigenous Australians, those identifying as LGBTQIA+, females, people of all ages and culturally diverse backgrounds are encouraged to apply for our roles. Our aim is to create a workforce that reflects the community in which we live. Join Us! Online applications only should be submitted via the Univeristy’s careers page. Contact the Head of Department, Professor Jill Lei at  [email protected]  for further information. Position Description

Advertised:  20 Jul 2023 12:05 AM AUS Eastern Standard Time

Applications close:  17 Aug 2023 11:55 PM AUS Eastern Standard Time

Graduate Coursework

Master of Management (Marketing)

• Arrow-right #1 Business and Economics Australia
• Arrow-right #39 Business and Economics globally
• Course code: MC-MGMTMKT

Course overview

Why study marketing at melbourne business school.

• Connect with industry:  Complete an internship or a consulting subject working to solve a real company problem in Melbourne, Shanghai, Kuala Lumpur or London, plus get involved in our student experience opportunities like case competitions and student clubs that can offer you industry experience and exposure.
• Build a strong marketing skillset and business breadth: Learn the skills to attract and retain customers and improve experience, you can study marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing and international marketing. You'll also gain a strong foundation across accounting, finance and management.
• New accelerated option available fast-track your study with intensive versions of the course allowing you to complete in 1 or 1.5 years.
• Study in a course with industry recognition: The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute.
• Leading reputation with a global network: Melbourne is consistently ranked among the world's top universities for Business and Management and has over 60,000 business alumni in over 100 countries, ensuring that you join a valuable network of peers from all business disciplines right from day one.

What is it about?

Melbourne Business School's Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management.

Register to attend a webinar

Who is it for?

This program is ideal for students holding undergraduate degrees in areas outside of business/commerce whose goal may be to assume a managerial position in the marketing and communications field.

The program is also offered as a 1.5 year full time option (part-time equivalent available for domestic students) if you have previously completed an undergraduate degree in business, commerce or a related discipline.

Accelerated versions also available:

We offer an accelerated 1-year intensive version for people with a commerce/business background and a 1.5-year intensive option for those new to commerce.

Master of Management suite of programs also include:

• Master of Management
• Master of Management (Accounting)
• Master of Management (Accounting & Finance)
• Master of Management (Finance)
• Master of Management (Human Resources)

Related study areas

• Business and economics
• Management, HR, and business administration

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