growth of tourism in india essay

Development of Tourism in India, Current Landscape, Government Initiatives

Tourism in India holds immense potential as a significant contributor to country's economy, despite facing various challenges. Read this article for Opportunities for Development of Tourism in India.

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Development of Tourism in India

Tourism in India holds immense potential as a significant contributor to the country’s economy, despite facing various challenges. With its rich cultural heritage, diverse landscapes, and historical monuments, India has always been a magnet for travellers from around the globe. However, the development of this sector has been met with both successes and hurdles.

Current Landscape and Economic Impact of Tourism in India

Tourism in India contributes approximately 4.6% to the nation’s GDP, as per the Ministry of Tourism. Despite not being prioritized by the government, the sector plays a vital role in job creation, supporting over 32 million jobs in 2021. The World Travel and Tourism Council reported that in 2021, tourism generated ₹13.2 lakh crore (US$170 billion), accounting for 5.8% of India’s GDP.

However, the COVID-19 pandemic significantly impacted tourism, leading to a decline in foreign tourist arrivals by 44% in 2022 compared to 2019 figures. Nonetheless, India’s domestic tourism market remains robust, with over 1 billion domestic tourist visits recorded in 2012.

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Strengths and Challenges in India’s Tourism Sector

India possesses numerous strengths that bolster its tourism sector. The country’s cultural and natural resources, including historical monuments, scenic landscapes, and diverse wildlife, attract travellers worldwide. Additionally, India’s air transport infrastructure and natural resources are highly regarded globally.

However, the sector also faces several challenges. Infrastructure deficiencies, such as inadequate road networks and outdated facilities, hinder the tourist experience. Moreover, safety concerns, including issues related to women’s safety and petty crime, can deter potential visitors. Additionally, bureaucratic red tape and complex visa procedures have been cited as barriers to tourism growth.

Opportunities for Growth and Development of Tourism in India

Despite the challenges, India’s tourism sector offers ample opportunities for growth and development:

• Diverse Attractions: From historical monuments and cultural festivals to scenic landscapes and adventure sports, India offers a wide range of tourist attractions. Leveraging these diverse offerings can attract travellers with varied interests and preferences.
• Cultural Experiences: India’s rich cultural heritage and traditions provide unique experiences for tourists. Promoting cultural tourism, including heritage walks, culinary tours, and traditional art forms, can attract visitors seeking authentic cultural experiences.
• Medical Tourism: India has emerged as a leading destination for medical tourism, offering high-quality healthcare services at competitive prices. With state-of-the-art hospitals and skilled medical professionals, India attracts patients from around the world for treatments ranging from surgeries to wellness retreats.
• Rural and Eco-Tourism: There is growing interest in experiential and sustainable tourism experiences, such as rural homestays, wildlife safaris, and initiatives. Encouraging community-based tourism initiatives can benefit rural economies while conserving natural resources.
• Digital Transformation: Technology plays a crucial role in enhancing the tourism experience, from online booking platforms and virtual tours to digital marketing strategies. Embracing digital innovations can improve accessibility, convenience, and connectivity for travellers.

Government Initiatives to Promote India’s Tourism Sector

The Government of India has taken several initiatives to promote tourism development:

• Policy Support: The Ministry of Tourism formulates national policies and collaborates with stakeholders to develop and promote tourism. Efforts are underway to simplify regulations, improve infrastructure, and enhance the overall tourism experience.
• Incredible India Campaign: The Incredible India campaign showcases India’s tourism potential through multimedia campaigns, roadshows, and promotional events. It highlights the country’s cultural diversity, natural beauty, and hospitality to attract international travellers.
• Niche Tourism Promotion: The government is focusing on promoting niche tourism products such as rural, cruise, medical, and eco-tourism. Specialized marketing campaigns and infrastructure development initiatives are aimed at tapping into niche markets and diversifying the tourism portfolio.
• Public-Private Partnerships: Collaborations between the government, private sector, and local communities are essential for tourism development. Public-private partnerships facilitate investment, infrastructure development, and skill enhancement in the tourism sector.

Future Outlook For Tourism Development in India

Despite the challenges posed by the pandemic and other systemic issues, the outlook for tourism in India remains optimistic. With concerted efforts from the government, private sector, and other stakeholders, the sector is poised for growth. Forecasts suggest that tourism could contribute 7.2% of India’s GDP by 2031, underscoring its potential as a key driver of economic development.

In conclusion, tourism development in India presents challenges and opportunities. By addressing infrastructure deficiencies, promoting niche tourism products, and prioritizing safety and security, India can unlock the full potential of its tourism sector and emerge as a premier global destination for travellers.

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Development of Tourism in India FAQs

What is the current development of tourism in india.

Today tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and providing 8.78% of the total employment.

What is the role of tourism in development?

In developing countries, tourism development has been used as an important strategy for increasing economic growth, alleviating poverty, creating jobs, and improving food security.

What is the importance of tourism in India?

Tourism in India has grown substantially. It promotes National Integration and provides support to local handicrafts and cultural pursuits.

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Essay on Tourism in India

Students are often asked to write an essay on Tourism in India in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Tourism in India

Introduction.

Tourism in India is a major economic contributor and a source of cultural exchange. The country’s rich history, diverse cultures, and scenic beauty attract tourists worldwide.

Popular Destinations

India boasts of many popular tourist destinations. The Taj Mahal, Jaipur’s palaces, Kerala’s backwaters, and Goa’s beaches are just a few examples.

Cultural Tourism

India’s festivals like Diwali, Holi, and Eid, along with its diverse cuisine, offer a unique cultural experience to tourists.

Eco-Tourism

India is also known for eco-tourism with its national parks and wildlife sanctuaries offering a glimpse into the country’s rich biodiversity.

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250 Words Essay on Tourism in India

Tourism in India is a significant part of the country’s economy, offering a rich tapestry of cultural, historical, and natural attractions. The industry has seen a steady growth over the years, contributing substantially to the GDP and employment.

Rich Cultural Heritage

India, known for its diverse culture and rich history, is a haven for cultural tourism. The country boasts of several UNESCO World Heritage Sites, including the Taj Mahal, Qutub Minar, and Hampi, attracting tourists worldwide. The unique blend of traditions, languages, and festivals further enriches the cultural landscape.

Natural Wonders

In addition to cultural tourism, India’s natural beauty is an undeniable draw. From the snow-capped peaks of the Himalayas to the serene backwaters of Kerala, the vast Thar Desert to the lush Sundarbans, India caters to every tourist’s taste. Ecotourism and adventure tourism have also gained momentum, promoting sustainable travel.

Challenges and Future Prospects

Despite its potential, Indian tourism faces challenges like inadequate infrastructure, lack of proper sanitation, and safety concerns. Addressing these issues is crucial for sustainable growth. The future of tourism in India lies in harnessing digital technology, promoting responsible tourism, and preserving its natural and cultural heritage.

500 Words Essay on Tourism in India

Tourism in India is a vibrant amalgamation of cultures, landscapes, traditions, and people. The country’s rich historical heritage, coupled with its diverse geography, makes it an attractive destination for international and domestic tourists alike.

Geographical Diversity

India’s geographical diversity is a significant factor in its popularity as a tourist destination. From the snow-capped Himalayas in the north to the sun-soaked beaches of the south, the geographical features of India are as varied as they are beautiful. This diversity offers a wide range of activities for tourists, from trekking in the mountains to relaxing on the beach, exploring wildlife reserves, or visiting historical sites.

Cultural Richness

Historical heritage.

India’s historical heritage is a testament to its rich past. The country’s numerous historical monuments, such as the Taj Mahal, Qutub Minar, and Jaipur’s palaces, tell stories of India’s history and architectural splendor. These sites, many of which are UNESCO World Heritage Sites, draw tourists from around the world.

Religious Tourism

Religious tourism is a significant part of India’s tourism sector. The country is home to several major world religions, including Hinduism, Buddhism, Jainism, Sikhism, and Islam. Places of religious significance, such as Varanasi, Bodh Gaya, Amritsar’s Golden Temple, and Ajmer’s Dargah Sharif, attract millions of pilgrims and tourists each year.

Challenges and Opportunities

Tourism in India is a sector with immense potential. With its geographical diversity, cultural richness, historical heritage, and religious significance, India offers a unique experience for every tourist. Addressing the challenges and leveraging the opportunities can further enhance India’s position as a global tourist destination.

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• Essay on Tourism: Importance, Benefits, and Impact on Society

Essay on Tourism in India: Global Attraction with Unique Places

Tourism is the largest and fastest-growing industry in the world. It is a source of revenue and employment. It also allows people to understand the culture, civilization, and religious aspects of a country. There are many countries whose main source of revenue is Tourism. It is an export that is not visible and earns valuable foreign exchange without any substantial or actual loss of internal resources.

Tourism is a unique type of highly labour-intensive industry. It provides different services that are needed as well as expected by the incoming tourists. Tourism is one of the largest industries in terms of money spent by tourists in the countries they visit. The amount received from the Tourism industry sometimes exceeds the Gross National Product of many countries. Tourism in India Essay highlights how travel to India attracts people with its diverse landscapes, rich history, and vibrant culture.

Travel and Tourism Essay

India is one of the most popular tourist destinations in Asia and has been successful in attracting domestic and international tourists. India has fascinated many tourists across the globe with her secularism and her culture. The scenic landscape, hill stations, historical sites, architecture and monuments, beaches, and enchanting backwaters, places of religious interest make India a preferred destination for tourists from all over the world. Tourism in India has immense potential to develop into a high revenue-generating industry. Better connectivity of transport and communication , improved hospitality services and standard of living and value of money to tourists from foreign countries have led to an increase in domestic as well as international Tourism.

Tourism is one of the most important and fastest-growing industries in today’s world It creates a lot of job opportunities. It generates a lot of revenue and adds to the economy of the country. Apart from generating jobs and revenue, it allows people of different countries and cultures to move and mingle with other cultures and social environments for entertainment as well as professional purposes. It is only through Tourism that the world can get closer and know each other both socially, culturally and religiously. It creates good bonding among people of different languages and cultures. It also paves the way to understand and explore the rich heritage and ancient history of an unknown place.

It is an export that is not visible and earns valuable foreign exchange without any substantial or actual loss of internal resources. Tourism is a unique type of highly labour-intensive industry. It provides different services that are needed as well as expected by the incoming tourists. Tourism is one of the largest industries in terms of money spent by tourists in the countries they visit. The amount received from the Tourism industry sometimes exceeds the Gross National Product of many countries.

India is one of the most preferred tourist destinations in Asia because of its beautiful landscape, rich cultural heritage, myriad attractions and valuable ancient history. India serves as the hub of different cultures and languages within it and has always attracted domestic and international tourists. In 2019 it attracted 10.93 million international tourists and this contributed to almost 4.7% of India’s GDP. India has also attracted international tourists because of the liberty it gives to different religions. The peaceful existence of people of 22 languages and 9 religions is a source of attraction for all international tourists. India has a mosaic of enchanting hill stations, magnificent architecture and monuments, picturesque beaches, and enchanting backwaters. India has always been famous for its hospitality services. Our guests are considered as God and the tourists feel quite safe in India. A lot of solo travellers prefer certain parts of India over any other place in the world. Indian Tourism gives proper value to tourists from foreign countries.

Benefits of Tourism in India

The Tourism industry gives a wide scope of employment to people. It has not only provided employment opportunities to people but also alleviated poverty and sustained human development . Tourism has promoted and benefitted small and local handicrafts and cultural activities. It has played a significant role in promoting national integrity and international understanding. The most important benefit of Tourism is to give a sense of relief and relaxation to people when they get tired from their hectic schedules and the hustle-bustle of city life . It is a pleasant gateway for people. The Tourism industry has also benefited other sectors like aviation, transport, horticulture , and handicrafts. The hotel industry has immensely benefited from Tourism and provides ample employment and help in earning foreign exchange. This industry has become one of the major contributors to the GDP of the country. It has significantly contributed to the economic development of India by improving transportation and infrastructure facilities across the country.

Tourism has played a very vital role in reviving India’s art and culture. Tourists from foreign countries show a keen interest in the rich culture and heritage of India and this boosts the morale of the small artisans and adds to their novelty.

Promotion and Development of Tourism

For better growth , the Indian Government is taking a keen interest in promoting the different sections of Tourism such as rural Tourism, eco-tourism, spiritual Tourism, spa Tourism, and adventure Tourism. Nowadays, medical Tourism has also become an important source of revenue for the healthcare sector. Many people from our neighbouring countries and our Western countries are turning towards India for affordable and world-class healthcare services and treatment.

Indian Tourism has grown significantly over the years. The services rendered to tourists visiting India from foreign countries are the indiscernible products of the Tourism industry. These products like hospitality services of all kinds for tourists turn into invisible exports because these services generate a lot of earnings without leaving Indian soil. The Tourism Ministry of India has played a major role in the development of the industry. The India Tourism Development Corporation (ITDC) formed by the Tourism department has carried out many vital developments to encourage Tourism in India. The ITDC hotels are situated at prime locations of important tourist destinations in India and provide comfortable and affordable boarding and lodging.

The launching of the ‘Incredible India’ campaign by the Government of India is instrumental in promoting India as a holistic tourist destination in the domestic and international markets. Other specialized international media campaigns under ‘Incredible India’ have been launched and even the celebrities of our country have been roped into making this campaign of ‘Incredible India’ a big success in foreign lands also.

The ‘Clean India’ campaign launched by the Indian Government ensures full cleanliness, which has become an indispensable norm at all tourist destinations. The Government has also conducted regular studies to analyze the market to identify the key factors, income figures, holiday habits, and psychology of people. This helps them to identify the key drivers in the Tourism industry and tackle the issues that deter the scope of Tourism.

According to research reports, the medical Tourism market in the Indian healthcare sector is valued to be worth over three hundred million dollars with more than one lakh foreign patients coming every year. The Government has also gone a step further to permit foreigners to visit India on an e-tourist Visa for attending short-term yoga programs.

Importance of Tourism Essay

Tourism is important for many reasons. It helps the economy by creating jobs and bringing in money. It supports businesses like hotels, restaurants, and transport services, which helps local economies. Tourism also helps keep cultural sites and historical landmarks in good shape, as many of these are funded by money from tourists.

Tourism also helps people from different places learn about each other. It builds connections between people from different cultures and promotes understanding and acceptance of different ways of life.

In summary , tourism helps the economy grow and keeps cultural heritage alive, benefiting both local communities and people around the world.

Tourism Essay 150 Words

Tourism is important because it brings many benefits to both economies and cultures. It generates income and creates jobs in areas like hotels, restaurants, and transportation. Many places depend on tourism to support their local businesses and improve their infrastructure.

Traveling also has personal benefits. It allows people to experience new cultures and lifestyles, which can expand their views and understanding of the world. This exposure helps people appreciate global diversity and fosters greater cultural understanding.

Furthermore, tourism helps to maintain historical sites and cultural heritage. The money from tourists often goes towards preserving these landmarks so that future generations can enjoy them.

However, it is important to manage tourism responsibly to avoid problems like environmental damage and overcrowding. By focusing on sustainable practices, tourism can continue to be a positive influence on economies and cultures around the world.

Tourism in India Essay 400 Words

Tourism is a vital part of India’s economy and culture, attracting millions of visitors each year due to its varied landscapes, rich history, and vibrant culture. India’s natural beauty, from the towering Himalayas in the north to the tranquil beaches in the south, offers a diverse range of experiences for tourists. Iconic landmarks like the Taj Mahal, Red Fort, and Qutub Minar are central to India’s tourism appeal. The Taj Mahal, one of the Seven Wonders of the World, stands as a symbol of eternal love and architectural brilliance. Similarly, the Red Fort and Qutub Minar provide glimpses into India’s historical and architectural achievements.

India’s cultural diversity is another significant attraction. The country is home to numerous festivals such as Diwali, Holi, and Durga Puja, which are celebrated with great enthusiasm and colour . These festivals offer visitors an immersive experience of India’s vibrant cultural traditions. Additionally, the diverse Indian cuisine, ranging from spicy North Indian dishes to flavorful South Indian specialities, adds to the country’s allure. Tourists can enjoy a variety of regional foods and culinary traditions, making their visit even more memorable.

The tourism industry plays a crucial role in India’s economy. It supports various sectors including hospitality, transportation, and local crafts. Jobs in hotels, restaurants, and travel services are created, providing employment opportunities and contributing to local and national economic growth . Revenue from tourism helps fund the development of infrastructure and services, benefiting both tourists and residents.

Tourism also helps in preserving and promoting India’s cultural and historical heritage. Funds generated from tourism are used to maintain and restore important sites and monuments, ensuring their protection for future generations. This financial support is vital for keeping India’s heritage alive and accessible to tourists.

However, tourism in India faces several challenges. The high number of visitors can lead to environmental issues such as pollution and damage to natural areas. Overcrowding at popular tourist sites can strain local infrastructure and disrupt the lives of residents. Additionally, the demand for resources such as water and waste management can put pressure on local systems.

To address these challenges, it is essential to implement sustainable tourism practices. Managing visitor numbers , minimizing environmental impact, and ensuring that tourism benefits local communities are important steps. Practices like reducing plastic use, improving waste management, and conserving water can help mitigate the negative effects of tourism. Educating tourists on how to respect local environments and traditions is also crucial for preserving India’s cultural and natural heritage.

In conclusion, tourism in India is a dynamic sector with great potential for economic and cultural growth. By tackling its challenges and focusing on sustainable practices, India can continue to be a leading global destination. This balanced approach will help ensure that tourism remains a positive force for development, preserving India’s unique heritage and natural beauty for future generations.

The Tourism industry is the largest service industry in India and has the potential to stimulate the economic growth of the country. It becomes important for all citizens to develop the Tourism infrastructure and maintain tourist destinations, railway stations, airports, rest houses, and hotels.

FAQs on Essay on Tourism: Importance, Benefits, and Impact on Society

1. Which Countries in the World Depend on Tourism for Their National Revenue?

Countries like Maldives, Bahamas, Sri Lanka, Thailand, and many such countries depend on tourism for national revenue.

2. How does Tourism Benefit India?

Tourism in India generates mass employment and raises the income levels thereby contributing significantly to the economic development of the country. It has led to significant improvement in the transportation and infrastructure facilities across the country. The hotel industry benefits from tourism and provides ample employment and help in earning foreign exchange. This industry has become one of the major contributors to the GDP of the country. Tourism has also played a very vital role in reviving India’s art and culture.

3. What Measures Did the Indian Government Take to Promote Tourism?

The Indian government has taken many measures to promote the different sections of tourism such as rural tourism, eco-tourism, spiritual tourism, spa tourism, and adventure tourism. Nowadays, medical tourism has also become an important source of revenue for the healthcare sector. The government has also taken a step to permit foreigners to visit India on an e-Tourist Visa to attend short-term yoga programs. The Government of India has launched the campaign of “Incredible India” which is instrumental in promoting India as a holistic tourist destination in the domestic and international markets. Other specialized international media campaigns under ‘Incredible India’ have been launched and even the celebrities of our country have been roped into making this campaign of ‘Incredible India’ a big success in foreign lands also. The Tourism Ministry provides financial assistance to the states, union territories, and other central agencies to develop tourism in their area and promote the culture and natural beauty of different regions and pilgrimage sites.

4. What is the ‘Clean India’ Campaign Started by the Ministry of India?

The ‘Clean India’ campaign started by the Ministry of India ensures full cleanliness, which has become an indispensable norm at all tourist destinations.

5. What are the benefits of Indian Tourism?

Indian Tourism is one of the most important ways to add to its GDP. The tourism industry has released the excess dependency on the agricultural and manufacturing industries for employment to such a huge Indian population. It has given opportunities to the Indian craftsmen to get recognition for their work and income from their work. The Indian small-scale industry has flourished mainly because of Tourism. The best part of Indian Tourism is that it has improved both national and international integration among the people. Indian Tourism can recharge, refresh and revive a tired mind with its beauty and different attractions.

6. Which is the most attractive type of Tourism in India?

India is famous for its rich cultural heritage. A variety of fairs and festivals throughout the year in different parts of the country makes it so colourful that international tourists cannot resist the attraction. Cultural heritage has been the best type of Tourism in the country. Good communication inside and outside the country makes it easily accessible. Tourists can travel from the picturesque beaches of Goa to the great monuments of Agra and other parts of north India to great relaxing hill stations. It is difficult to cover the whole of India in a month even but only a few famous parts can create such lingering memories in the minds of the tourists that they can cherish life long.

7. Why and what important measures have been taken to promote Indian Tourism?

The Tourism industry needs to be developed further to promote and strengthen national integration. It is the only way by which every Indian citizen is aware of their rich cultural heritage, a plethora of languages and religions. To improve the economy of the country this is one of the easiest ways to promote. Hence the Government has taken lots of measures to promote Indian Tourism. The Government has added spa Tourism and Medical Tourism further to promote the Tourism industry. The India Tourism Development Corporation has taken lots of measures to encourage Tourism like the following campaigns:

Comfortable, safe and affordable hotels for tourists are not only prime locations but other areas also have been set up for the benefit of tourists.

The banner of the ‘Incredible India’ campaign by the Government of India has successfully promoted Indian Tourism among foreigners. The Indian celebrity has also taken part in this campaign to promote Indian Tourism.

The launching of the ‘Clean India’ by the Government provides a clean environment for the national and international tourists which is one of the most essential parts of Tourism.

8. How has the Tourism industry updated itself?

Tourism originated in the seventeenth century to learn and understand the history, civilization and rich art and cultural heritage of India. Indian international trade was also famous at that time for its huge resources. India has remained an attraction among international tourists since then. In the modern world, however, tourists are more business-oriented and commercially organized. This urges the need to promote business Tourism, Sports Tourism, spa Tourism and also medical Tourism. Modern Tourism has taken a keen interest in the rich heritage of Ayurved both for medical and relaxing purposes. People who need medical help prefer India because of some good opportunities that they get in the Indian health system, comparable health infrastructure and affordable medical costs in India.

9. What are the roles of a citizen in promoting the Tourism of the country?

The Indian Government has taken enough measures to promote Indian Tourism but that needs to be complemented by the people of India also. This is the responsibility of every citizen of the country to provide good hospitality and security to foreign travellers. The people of the country should always try their best to suggest the best tourist spots of the country and can give a brief outline of the country’s rich heritage. It is the responsibility of the citizens to maintain a clean environment for the travellers. The tourists should like India because of its hygiene and cleanliness also.

10. How do you explain tourism?

Tourism is the act of people travelling to places outside their regular surroundings for various reasons, such as for leisure, exploration, or work. It involves moving to different countries or areas and experiencing new environments.

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Tourism in India Essay | Essay on Tourism in India for Students and Children in English

February 14, 2024 by sastry

Tourism in India Essay: Tourism is the world’s largest and fastest growing industry. It is an invisible export, which earns valuable foreign exchange without any significant or tangible loss of internal resources. It is a source of revenue and employment. There are countries in the world whose main source of revenue is tourism.

You can read more  Essay Writing  about articles, events, people, sports, technology many more.

Long and Short Essays on Tourism in India for Kids and Students in English

Given below are two essays in English for students and children about the topic of ‘Tourism in India’ in both long and short form. The first essay is a long essay on the Tourism in India of 400-500 words. This long essay about Tourism in India is suitable for students of class 7, 8, 9 and 10, and also for competitive exam aspirants. The second essay is a short essay on Tourism in India of 150-200 words. These are suitable for students and children in class 6 and below.

Long Essay on Tourism in India 500 Words in English

Below we have given a long essay on Tourism in India of 500 words is helpful for classes 7, 8, 9 and 10 and Competitive Exam Aspirants. This long essay on the topic is suitable for students of class 7 to class 10, and also for competitive exam aspirants.

India is one of the popular tourist destinations in Asia. India has fascinated people from all over the world with her secularism and her culture. Hence, India is a country with a great potential for tourism. Bounded by the Himalayan ranges in the north and surrounded, on three sides by sea (Arabian sea, Bay of Bengal and Indian Ocean), India offers a wide array of places to see and things to do. The enchanting backwaters, hill stations and landscapes make India a beautiful country.

There are historical monuments, beaches, places of religious interests, hill resorts, etc. that attract tourists. Every region is identified with its handicraft, fairs, folk dances, music and its people. Tourism is the second largest foreign exchange earner in India. The tourism industry employs a large number of people, both skilled and unskilled. It promotes national integration and international brotherhood.

Tourism is highly labour intensive industry of a unique type. It provides different services needed as well as expected by the incoming tourists. At the world level, it is one of the largest in terms of money spent by tourists in the countries they visit. This amount is said to exceed the GNP of many countries with the sole exception of the USA. According to the latest estimates of the world travel and tourism council, this industry is expected to generate about 6 percent of India’s total employment.

The services rendered to foreign tourists visiting India are the invisible products of tourism industry. These products, i.e. hospitality services of all sorts for tourists turn into invisible exports because these are included in this category without leaving Indian soil. More the foreign exchange earnings, greater is the gain. In the same manner more the number of visitors from foreign countries, more is our foreign exchange earning. The host country has only to provide all possible facilities to the guest visitors to keep them entertained and in a holidaying mood for the longest possible period in hotels.

Longer is their stay, more money they will spend and their earning is passed on to us. As the same time, the creative items like art pieces fabrics in indigenous designs including heavy goods like carpets and a lot more, do not fail to carry an appeal for the sightseers. Their sale in India itself is an additional advantage. By exporting the same product through an agent, our profit gets reduced. Next to ready made garments, gems and jewelry, tourism is our largest export item in terms of its earnings. In 2005 The Indian Tourism Development Corporation (ITDC) started a campaign called ‘Incredible India’ to encourage tourism in India. For a better growth, the department divided different places in different sections like ‘spiritual tourism,’ ‘spa tourism’, ‘ecotourism’ and ‘adventure tourism’.

As Indian healthcare sector develops, a new term has been coined called ‘Medical Tourism’, which is the process of people from all corners of the world visiting India to seek medical and relaxation treatments. According to research reports on Indian Healthcare sector, the medical tourism market is valued to be worth over $310 million with foreign patients coming by 100,000 every year. Medical tourists choose India as their favorable destination because of the key opportunities in Indian healthcare sector in the form of efficient infrastructures and technology. The health insurance market and National medical systems here are well developed, which is convenient for visitors from the West and the Middle East. They also find the hospital expenses very affordable.

Short Essay on Tourism in India 250 Words in English

Below we have given a short essay on Tourism in India is for Classes 1, 2, 3, 4, 5 and 6. This short essay on the topic is suitable for students of class 6 and below.

Things have now started looking bright for the Indian tourism industry. However, the Indian tourism industry has been hit by pollution. The effluents emitted by the Mathura Refinery have led to the de-colorization of the Taj Mahal in Agra. The condition of many of our monuments is deteriorating due to the negligence of the concerned authorities. On the other hand, beaches have become the dumping grounds of garbage and waste left by tourists. The natural environment and heritage sites remain a source of attraction as long as these are not damaged beyond control from their degradation or pollution. Massive tourist traffic, unless regulated creates these mal-effects.

Tourist carrying capacity of a resort needs to be matched to minimise the inconveniences of local people during the period of tourist rush. Youths of the host area are also to be saved from cultural alienation by blindly imitating the lifestyle of foreigners during days of reckless massive tourism. A planning for adopting a sequence of steps like a survey of the existing position of services, facilities needed by tourists and measures for development of a healthy and sustainable tourism, has become a dire need. At national level, an apex body has to take stock of the status and trends of tourism in comparison with neighbouring countries. It will help appraise the future needs, the nature of various incentives for alluring tourists and the gaps to be removed for better provision as well as management of the infrastructure.

Tourism in India Essay Word Meanings for Simple Understanding

• Tangible – physical
• Enchanting – captivating
• Labour intensive – needing a large workforce
• Rendered – performed
• Indigenous – native
• Effluents – factory wastage
• Deteriorating – worsening
• Apex body – head body
• Appraise – evaluate
• Alluring – appealing
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Essay on tourism in india.

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Essay on Tourism in India specially written for class 8, 9, 10, 11, 12 and UPSC students ! Further, this essay will help you to learn about the growth and development of tourism in India.

• Essay on Tourism in India- Introduction to International Tourism
• Essay on Tourism in India- Steps in Formulating Strategies for Promoting International Tourism in India
• Essay on Tourism in India- Basic Conceptual Considerations for Policy Formulation
• Essay on Tourism in India- Features of Suggested Indian Strategy for Promoting International Tourism
• Essay on Tourism in India- Organized Efforts to Promote Tourism in India
• Essay on Tourism in India- Operational Schemes for Promoting Tourism in India
• Essay on Tourism in India- Implementation Wing – The India Tourism Development Corporation
• Essay on Tourism in India- Tourism Information
• Essay on Tourism in India- Indian Destinations Prominently Emerging on the International Map
• Essay on Tourism in India- Human Resource Development in India
• Essay on Tourism in India- Monuments Preservation for Growth of International Tourism
• Essay on Tourism in India- India’s Effort to Promote Automation and Computerisation in the Travel Industry
• Essay on Tourism in India- India Promoting International Tourism with the Help of PATA

Essay on Tourism in India: Written For Class 8, 9, 10, 11,12 and UPSC Students (10,000 + Words)

Essay on tourism in india – introduction to tourism in india.

Tourism has become an important tool to gain economic self-sufficiency for several societies. India has also begun to utilise this tool for achieving self-sufficiency through promoting international tourism, but it is believed that India has yet to formulate proper strategy in this regard. India should formulate its strategy to promote international tourism based on professional principles of tourism business. It must evaluate the international trends related to the tourism business.

The governing points of the strategy should be the strengthening and modernising required facilities and effective marketing of tourist products and services. It must offer clear-cut directions to effectively handle the issues related to environmental degradation and negative impacts of international tourism.

It must deal with the issues related to population boom caused by controlled death rate and scientific advancement. It is also believed that the international tourism creates better employment opportunities. The strategy must provide mechanism by which maximum advantages can be taken of these features of international tourism.

The formulation of strategy for promoting international tourism should be systematic and based on certain assumptions which have been developed on the basis of past experience by several countries of the world that have a distinct status of market leaders in the business of international tourism.

Essay on Tourism in India – Steps in Formulating Strategies for Promoting Tourism in India:

The proposed strategy should be a unified, comprehensive and integrated plan designed to assure that the country will effectively control the negative impacts of international tourism and yet able to increase the arrivals and receipts by international tourism in the coming years.

The basic strategy should be a stepwise process designed to reach the end goals and objectives.

It should include the following elements:

Step # 1. Strategic Planning Elements:

These elements comprise of the country’s objectives and strategies. It also involves the formulation of the final tourism product design. The main strategic planners should be the National Tourist Organisations, Department of Tourism, professional organisations formed of the representatives of hotel enterprises, travel agents, tour operators and those social and cultural organisations which are concerned with the development of international tourism.

The future demands that all those who are involved in formulating strategies should act as system architects. They should design the system for strategy implementation by keeping the country’s tourism products, market and technology in view.

The planners should emphasise on anticipation and rational analysis. They may seek the advice of the specialists and experts for coping with the crucial situations. The modern era needs the technology intensive process. It also needs the formal systems for anticipating the external environment and the information.

An interactive two-way communication channels linking the tourism administrators and the professionals with knowledge is needed. The organisational design criterion must be managed in such a way that there is continuous emphasis on efficiency, productivity and innovation.

Step # 2. Environmental Appraisal and Analysis:

The environmental appraisal is the process by which the planners monitor the economic, government, technological and market settings to determine the opportunities and threats for the country. A country whose strategy fits the needs of the international tourism markets will be able to obtain the maximum share of arrivals and receipts. The major cause of growth and decline in tourist arrivals are the changes taking place in the international market.

Therefore, the environmental search techniques should be involved to assess the international market. Many times the tourism industry of the country is confronted with the host of social, economic and technological threats. The international market is constantly changing in terms of attitudes and tastes of the international tourists.

The strategy has to be flexible and adaptable to the changing motives of the people. The architects of the strategy should keep those strengths of the nation in consideration which can be effectively used for promoting international tourism.

Step # 3. Considering Alternative Strategies:

The designers of the strategy for promoting international tourism in India can develop several models by keeping nation’s strengths, weaknesses, opportunities and threats in view. The administrative agencies should evaluate several proposed alternatives.

Step # 4. Choosing the Strategy:

The final choice of the strategy should depend on the ability of the implementing agencies and their relations with main sources of generating international tourists.

Step # 5. Implementation and Evaluation:

The best alternative strategy chosen by the implementing agencies should be converted into action. The results received as feedback should be evaluated. Some evaluations are done when the process to implement the strategy is in progress. It helps in identifying the deviations which are then rectified with the help of corrective measures. The final evaluation helps in the process of drafting a new strategy.

Essay on Tourism in India – Basic Conceptual Considerations for Policy Formulation

Today, world over the business of international tourism is organised in a professional manner. On the basis of their long and successful experience several leading countries in the business of international tourism have developed many conceptual considerations for formulating related policies.

Several other countries which have recently entered in the business of international tourism in a big way have also applied these conceptual considerations and emerged successful in achieving their pre-determined goals in this regard. India has also recently began its organised efforts in promoting the business of international tourism therefore it is recommended that following well experienced conceptual considerations may also be applied by India while formulating its related policies-

Conceptual Consideration # 1. The Role of State in Tourism Development:

During past few decades, the importance of controlled economic system has been minimised and replaced in most parts of the world by a system of free economy. This leads to reduced intervention of the state in the economic activities of the society and increased freedom to market forces in conducting and managing the economic ventures.

In this context, it is an important policy issue to settle that whether or not or to which extent the state should intervene in the activities related to the business of tourism, which is one of the fastest growing economic activity worlds over? By keeping this conceptual consideration, an attempt has been made to assess the role of the state in tourism development.

It will be appropriate to state that the expansion of tourism related activities during recent few decades has been phenomenon. The expansion of tourism business has not remained concentrated in some parts of the world but it has been universal. Thus, the pattern of expansion of tourism related activities approves the observation that the international tourism has converted the world into a global village.

By keeping this feature and pattern of growth of tourism business in view, it will be appropriate to claim that its performance and growth mainly depends upon the cooperation between different state governments of the universe. This explains the necessity of direct state intervention and active state participation for achieving desired objectives set for the business of international tourism. Besides this, tourism is an eminently public activity because of its economic structure.

As such, it must be subject to public regulation and coordination. Thus, the state plays an important role in formulating the National Tourism Policy. It has been appropriately observed in this regard, “The state intervention and its guided decision-making in the direction of development of tourism play a crucial role in the formulation of National Tourism Policy.”

Thus, to develop the tourism industry there is a need for an appropriate physical, regulatory, fiscal and social framework, which cannot be prepared without direct state intervention and active state participation.

The degree of intervention by state in these activities is of varying degree. The activities of state intervention includes- promotion, research and statistics, development of resources, operation of tourism facilities, liberalisation, tourist safety and international cooperation etc.

The vital role of state in the development of international tourism has been emphasised in the Round Table Conference of World Tourism Organisation held at Bali, Indonesia on 6th October, 1993 on the subject titled as “The tourism development and the role of state.” The Round Table conference has identified tourist accommodation, tourism profession and tourism aid as three main areas of priority for the state.

Similarly, the organisation of market research involves huge financial support and it can be provided by the state. Therefore, the state should take the responsibility of organising marketing research for tourism business.

Conceptual Consideration # 2. Community Involvement in Tourism Development:

The planners should actively involve the community in its task to protect environment and yet develop tourism in better and desired manner. In this regard it has been appropriately observed, “Tourism industry grows when the people in the industry and outside the industry are directly involved in it by a free mind and feel the enjoyment and rhythm of the industry.”

Tourism is an organisation managed by people who belong to the community. Tourism is a people’s industry and it is a fabric filled with many colours of human mind. The motivation of human effort has made it a success. So the involvement of community and its partnership in the development of tourism will not only improve the quality of life but will give satisfaction to the people as things will go according to them.

Tourism and community have symbiotic relations i.e., both survive on each other. Destruction of any one of the two, can lead to other’s failure. Tourism gets resources from the community and the community gets the economic and social benefits of improved life-style from tourism.

Conceptual Consideration # 3. Developing Sustainable Tourism and Carrying Capacity:

Developing the sustainable tourism is one of the main conceptual considerations which should be applied while formulating the related policies for promoting business of international tourism.

Sustainable tourism is defined as that type of tourism which fulfills the economic, social, aesthetic needs by maintaining the cultural and ecological integration.

According to an opinion, “The sustainable development is the one goal about which there is now near universal agreement. It means being up to the fact that facing the quest to improve our quality of life has an inherent constraint there is a limit to how much human population and activity our planet can withstand.”

In implementing this philosophy the underlying concepts have to be understood. The carrying capacity is the limit beyond which the destinations cannot bear the load of the visiting tourists. According to one opinion, “Sustainable tourism development in its broad sense is an exercise in sustainable resource management which seeks to avoid terms of development that may result in irreversible changes in the ecosystem by adopting the safe minimum standards.”

The professionals have agreed that destinations have limited carrying capacity but the scope of several limiting factors can be extended by proper planning and use of management techniques. In this regard, it has been highlighted by a professional, “In theory there is an infinite number of factors, to measure sustainable development however, only those which are potentially limiting factors are relevant.

The most important thing to note is that the limits are not necessarily absolute. It is possible to increase the capacity of many limiting factors by planning and management techniques and by using technology. Therefore the ecological carrying capacity is the level of visitation beyond which unacceptable impacts start occurring from the tourist or the host side.

The tourist and host social carrying capacity cannot be ignored while formulating related strategies. The tourist social carrying capacity is the level beyond which visitor satisfaction drops unacceptably from overcrowding. The host social carrying capacity is the level beyond which the host feels hostile towards the tourist as now the tourist is surviving on facilities snatched from the host.

Thus tourism development must be kept within the limits of the carrying capacity of the destination and this can be done by effective policy management. To maintain sustainable tourism there must be interplay of law, policy and management. These are the only tools to fight mass tourism. The basic techniques involved are zoning, standards setting, and licensing.

By realising the limits and levels of tourism i.e., the carrying capacity helps in easy policy formulation for the product management. Economic development by policies and objectives can be done by a broad policy capacity framework. The initial carrying assessment requires the area environmental analysis which helps in policy formulation.

The detailed carrying capacity assessment requires the detailed market survey, exploitation surveys, product surveys and the environment impact analysis. All these surveys help in policy choices. Monitoring, evaluation and feedback of carrying capacity involve implementation and management. The management requires marketing audit, operational audit, product audit, environmental audit and then finally the evaluation of the performance.

Conceptual Consideration # 4. Protection of Cultural Traditions:

The planners should not ignore the importance of cultural traditions which may be negatively influenced on account of unplanned development of tourism. The cultures which survive with the most integrity are those that welcome ideas with great interest and with enough self-confidence to progress with deeper values.

India should aim to promote sustainable tourism development in the context of cultural tourism by preserving cultural vitality and presenting traditions to the tourists in an atmosphere of mutual respect and dignity.

Conceptual Consideration # 5. Development of Quality Tourism:

The enhanced importance of sustainable development of tourism demands organised efforts by all concerned sections of the society to contribute to the promotion of better or quality development of activities related to tourism.

It requires following measures:

i. Making the community conscious about tourism development.

ii. Awareness about protection of environment while dealing with the tasks related to the development of tourism.

iii. Preparing development plans.

iv. Proper management of socio-economic impacts.

v. Close inspection of activities related to developing and managing the tourism sector.

Conceptual Consideration # 6. Role of Professional Organisation:

The international tourism refers to the movement of people from one to several parts of the world. It represents interaction of people with different socio-cultural and economic backgrounds. In other words, it brings people with one set of behavioural pattern and lifestyles to interact with other set of people with different behavioural pattern and lifestyle.

In order to be successful the country has to take the help of international and professional organisations for appropriately promoting the business of international tourism. It will facilitate Indian efforts to be integrated with worldwide business of international tourism. The professional organisations are actively involved in organising researches and studies and indicate related international trends.

These organisations work on developing statistical information about various aspects of international tourism, which is an important source for drafting related strategies. The integration and cooperation may involve transfer of several resources like capital, technology and the managerial personnel and relevant information to the national planners and promoters.

Essay on Tourism in India – Features of Suggested Indian Strategy for Promoting Tourism in India

The study and analysis of tourism activities and trends show that Indian tourism products are capable of attracting an impressive share in business of international tourism. It will be appropriate to state that several countries have acquired leading position in this business with proper strategic actions and by effectively selling their one or more natural or manmade tourist products.

In comparison to this, India has mountains, deserts, areas with heavy rainfall, historical monuments like forts, palaces, temples and other important religious places, museums, attractive dances, music and folklores, exciting dresses and ornaments and above all pleasing hospitality. The weak status of Indian currency in comparison to hard currencies also offers an added attraction for the tourists from developing economies to prefer Indian destinations.

Thus it will be no exaggeration to explain that Indian tourism products are very rich which can be sold to international tourists of all categories in all seasons and thus considerably increase its share in arrivals of international tourists and tourism receipts.

The tourism industry is changing fast and new strategies are required to meet challenges of the coming decades. The challenges are astonishing, the future tourist is more aware of technical and scientific knowledge and knows the value for money which he spends on purchasing services related to tourism.

The new world order of the Post-Cold-Era is evolving in a very fundamental way to rush to the magical year of 2000. The dimensions of change are the shifting value systems, the quest for stability and security, decline in mega nations with evolution of city states, and there will be pressures for mass migration.

The coming decades will be shaped by a new framework which will change the existing governing systems and procedures. The physical environment will take the centre stage in the development. The patterns of tourism will be transformed by increasingly diverse lifestyles of tourists. Demographic shifts will occur and cultural diversity will be demanded.

The technological pressures will improve the mark of productivity. The continued regional conflicts and terrorist activity will be the impeding force. There will be human resource shortage to meet the demand of manpower required for effective management of tourism related activities.

The proposed Indian strategy for promoting business of international tourism should be carefully formulated to take maximum advantages of the existing opportunities and effectively meeting the challenges of the coming decades.

The strategy management should carry following features:

Feature # 1. Restructuring the Organisational Approach:

The organisational structure plays an important role in the operation and performance of activities related to international tourism in any country. It gives an insight and clarity of tourism policies and procedures. By keeping new international trends in view, the state managed national tourism organisations and private sector enterprises in this business will have to assume several new functions which were not envisaged before.

The government should offer more autonomy to its Department of Tourism which is needed to coordinate the multi-functional activities organised by public and the private sector. It must become a professional body to manage the balance between development and marketing.

The Department of Tourism must be restructured and given a new and professional outlook. The Board of the Directors must consist of experienced and professional people (instead of traditional practice of appointing people from Indian Administrative Services) to assist the Chief Executive Officer.

It has been rightly suggested that the organisation dealing with international tourism should have a framework capable of holding together far-reaching operations with long lines of communication across boundaries of nation and lifestyles.

It must fulfill the need to:

i. Stimulate and support the correct decisions in the right place;

ii. Ensure that authority is exercised competently where and when required;

iii. Provide reports from state units as well as those operating in the international market. It will enable the organisation to identify problems as and when they arise. Similarly to notice excellence in performance by these units;

iv. Provide an effective channel for other required communications;

v. Build a management development system and career structure;

vi. Ensure that the aims and objectives of the organisation, including quality and service, are achieved in national, state and other units operating in the international market; and

vii. Keep in active consideration that if career expectations of the human resources are overlooked then the organisation may fail to work in desired manner and contribute expected results.

Feature # 2. Infrastructure Expansion and Reorganization:

Infrastructure is the vital segment for the expansion and growth of the business of international tourism. The national policy formulation should be prepared in a careful and detailed way so as to cover the loss of the neglect for the past few years. The concept of transportation has changed from the tourist transit to a source of satisfaction. Airports have to be built in such a way that they should be able to facilitate all the needs of tourists.

It must have restaurants, bars, shopping facilities, rest rooms, and car-hire services to connect air services to the surface transport. Modernisation and expansion programmes must be implemented to increase the carrying capacity of the airports. There must be a series of inclusive tours by charters and scheduled services for promotion of tourism. As business and tourism is growing, air taxi services is proposed for faster transport of cargo and passengers.

The embarking, disembarking and transiting of the passengers must take a shorter duration to reduce the stress of the tourists. Complaints and delays must be efficiently dealt so as not to hurt the tourist’s satisfaction value. The international airports at Delhi, Mumbai and Chennai should build new gateways to connect the new resorts. The procedures for clearance of air travellers should be carried out in such a manner as to retain the advantage of speed inherent in air travel.

The efficiency and the carrying capacity of the airports can only be increased by a clear policy aiming to remove the regulations of the government. The competitive era proposes the policies of privatisation and liberalisation for air transport. Price will be the winning strategy in the coming years and this will force new alliances and mergers with other airlines for the reduction of the costs.

The air transport is proposed to go to the era of globalisation as it will create an environment for multilateral agreements to replace the bilateral agreements. The open sky policy thrown in the market is still vague and inconsistent. The government and policy makers should open the gates of liberalisation only after assessing the financial capabilities of the private carriers so as to reduce the failures and losses. The anticipated proposed dream can only be successful if nation has the proper investment and resource base.

i. The government can give long-term lease to the private airlines for maintenance and hanger facilities;

ii. The international routes should also be opened to the private airlines; and

iii. The operational cost can only be maintained by common policies on salaries and prices of fuel.

The surface transport by rails and taxis is the important source of mobility to tourists. Railways catering to the needs of millions of people have to streamline the procedure for reservations and confirmations to save the time of the tourists. The schemes as Indrail Pass can only be a success if the offices of the selling tickets are located at the points of origin of the tourists.

The railways seriously need the upgradation of the facilities to increase a substantial share in the tourism market. The development must be such so as to cover all the circuits connecting to the important tourist destinations. It needs a sophisticated base of professionalisation and training to promote tourism.

The accommodation sector needs an urgent expansion programme to meet the increasing demands of the tourists. The service value provided should be able to meet the expectations of tourists. Hospitality has to be marketed as any other consumer good in the world of competition.

It is estimated that the present capacity of the accommodation has to be doubled to meet the forecasted figures of tourist arrivals. As accommodation is the capital intensive industry so it needs the help of the private sector.

The national tourism policy should aim to increase the quantum of incentives to boost the development by the private sector. The main incentives to make the tourism prospects viable should be subsidised by long-term loans, provision of land at less than market value, tax holidays for 10 years, development rebates and refunds in customs and excise. For an accelerated growth the public and private sector have to go hand in hand.

If this is not the solution then the foreign investment must be invited to cope with the pace of demand and development. At this stage of the development, nation needs a favourable investment policy to attract the investment from external sources. Foreign investment should be invited in form of soft loans and not in form of equity to dilute the powers of owners. The friendly countries that have the surplus money should be allowed to invest in this country.

The opportunities for safe investment with moderate returns must be created. The help from the World Bank and other financial institutions can be of utmost importance if proper feasibility analysis is done before the operation of the funds. Many hotel projects fail and eat a lot of cost because of the selection of improper sites and lack of planning.

The concentration of hotels in one area can make them unprofitable due to price war of the competitive era. These hotels have to be dispersed to the proper sites where tourism potential is still not extracted so as to gain control over profit and cost.

The World Bank and the Asian Development Bank had been very conservative in financing the tourism projects. Because of this neglect the real potential of tourism has still not been extracted. The nation should propose to the World Tourism Organisation to form a New International Credit Institution which could solely aim to promote international tourism in developing countries like India.

This institution would be capable of recycling the financial and technical resources from the oil producing and industrialised nations to developing countries.

Feature # 3. Tourism Planning and Promotion:

The second part of the twentieth century has noticed a remarkable growth and expansion of the business of international tourism. It is expected that it will further expand its scope in early decades of the twenty-first century. Since India is also expecting opportunities for improved share in the arrivals of international tourists and tourism receipts, therefore, it is needed to adopt a planned framework for promoting international tourism.

The strategy formulators will have to adopt futuristic approach by assigning proper planned roles to the public sector and private sector agencies involved in this business.

The planned promotional strategy must be able to meet the following requirements:

i. A thrust on manifold improvement in tourism related services such as transportation, accommodation, travel agencies and tour operations.

ii. An aggressive marketing to sell Indian tourist destinations and tourism services in the international market.

iii. The single market concept has to be substituted by multiple market concepts to attract large clientele. The strategy formulators should make organised efforts on proper segmentation and diversification of markets.

iv. The public sector agencies should seek guidance from professional organisations to make their programmes more attractive.

v. A systematic and synchronised approach is needed to maintain a balance between the traditional and modern resorts.

vi. To prominently develop and popularise several of the less known sites like beaches, historical monuments, wildlife sanctuaries and hill resorts in international market.

vii. To identify new segments of international tourists on the basis of their demographic characteristics and make organised efforts about their arrivals in Indian destinations.

viii. The strategy formulators should draw plans to attract international tourists during off seasons (for certain destinations) with offers of special discounts and incentives. The airlines and prominent hotels may be involved in drawing such plans.

ix. A promotional mix may be formed of the following-

(a) To effectively inform the targeted segment of international tourists,

(b) To properly persuade the targeted segment of international tourists,

(c) To timely remind the targeted segment of international tourists, and

(d) To appropriately reinforce tourist satisfaction once the travel has been made.

Feature # 4. Public Relations:

The public relation is an important aspect of promoting international tourism. It is a powerful medium for guarding and developing the national image in the international market. The strategy formulators should draw plans for proper utilisation of main tools of the public relations including press releases, picture stories, news bulletins, photographs and brochures. The media selection should be made by taking into the account the needs of the target markets.

Therefore, to woo the clients from the different segments, the public relation programmes must be efficiently geared to the requirements of marketing plans. It must be in tune with the marketing policies and objectives of the tourism organisations. The public relation machinery must be used to communicate certain special themes, events and newly developed facilities and services for international tourists. The public relation programmes must be prepared in detail and specific way and must vary from market to market.

The effect of public relation is more visible and immediate than anything else so the strategy formulators should include all those aspects in it which are aimed at fulfilling traveller’s expectations and satisfaction. The brochures must be attractive and carry all required information. Attempts should be made to highlight the exhibitions, fairs and festivals organised in India which may attract attention of international tourists.

Feature # 5. Emphasis on Market Analysis and Market Research:

It has already been pointed out that the business of international tourism has entered in an era of cut-throat-competition and therefore it is heavily under the influence of market forces. In other words, the business of international tourism has moved in buyers’ market where the purchasers of tourism products and related services have several alternatives to choose one that best suites to them.

Thus, it is not a simple affair to comfortably sell whatever tourism products and related services are available with the sellers.

By keeping this in view it will not be an exaggeration to state that the strategy formulators should be absolutely aware of the market situations and consumer behaviour. The strategy formulators must be able to match its objectives with the available opportunities. At the same time the level of demand and the carrying capacity of the destinations must be examined.

By keeping the market environment in consideration the strategy formulators must identify the target markets and segments and attempt to position their products effectively therein. These demands for a thorough market analysis.

For long-term survival and growth of the business, the sellers have to undertake effective market research to identify strengths, weaknesses, opportunities and threats related to its own tourism products and services and those of the close competitors and then formulate required strategies based on the information acquired by organising market research.

The organisation of market research for formulating strategies for promoting the business of international tourism involves thorough investigations about basic national policies, available infrastructure of the nation, important monuments and heritage properties of the nation, socio-cultural and economic background of the nation and other similar aspects of national importance.

In this regard it has been rightly observed as, “The concept of tourism policy must involve a choice of targeted objectives to expand this activity, taking into account the environment situation of a nation, its general economic policy and all its component parts.” Therefore, the process of strategy formulation should be strongly supported by the findings of well organised market researches.

The state should provide required financial and other facilities for organising market research and obtain appropriate indicators for formulating effective strategy for promoting the business of international tourism.

Feature # 6. Identification of New Demand and Market:

The world is experiencing an increase in the population of healthy persons mainly on account of increased medical facilities which has considerably reduced the mortality rate. This increases the number of potential consumers of tourism products and services. The strategy makers can identify the location of these potential buyers and their basic requirements and then accordingly formulate the strategy to promote international tourism.

According to certain assessments the referred potential buyers may be classified as senior citizens with better mark of disposable income and youth tourists with independent sources of earning. The strategy makers can design tourism products and services which may attract senior citizens and youth tourists.

According to several other assessments, almost three-fourth of the international tourists are holiday-makers for leisure and pleasure who prefer freedom of choice about selection of destinations, transport modes, accommodation facilities and other facilities. An attempt was made to classify and notice different priorities of the holidaymakers.

It signifies as, “Holidaymakers can be divided into those who are conservatives and risk-averse and those who wish to try something new and willing to accept some risk. The conservatives tend to take the same type of holiday year after year – returning to the same country once they have found one they enjoy (and even to same resort or hotel), whereas the risk takers seek out new experiences in terms of climate, culture, scenery, and so on.”

It will be proper to claim that holidaymakers are the prominent segment which creates major demand in the international market of tourism. This segment is the main target of competing countries for attracting their arrivals into their respective countries. The Indian strategy formulators will have to consider that which of the two sets of holidaymakers or a mix of two sets is to be made their target and then accordingly draft their strategies.

It is suggested that the senior citizens belong to the conservative category of holidaymakers and youth tourists belonging to the category of risk takers should become the target of Indian strategy makers for promoting international tourism. Once the conservative holidaymakers are committed to Indian destinations and the mark of services offered to them then they can make repeated arrivals.

Similarly, several factor of Indian tourism are capable of attracting youth tourists from developed economies. With these explanations, it will be proper to establish that the identification of new demand and markets therefore is the basic requirement for appropriate formulation of strategy for promoting international tourism.

Feature # 7. Efforts to Enhance Economic Gains:

The international tourism has been claimed as the glamour girl of world economy as it offers attractive opportunities for making economic gains by earning foreign exchange. The Indian strategy makers for promoting international tourism should design and adopt such courses of action by which nation can enhance its scope for economic gains. Efforts should be made to encourage the wider tourism sector and expand its earning base.

A dual tax structure can be developed where the residents are to pay lower taxes than the foreign visitors. An accurate tax profile can be a valuable planning input. The expanded scope of international tourism will increase nation’s employment potential, improve the mark of per capita income, develop several undeveloped regions and offer several other economic gains.

It may also be kept in consideration those economic gains by expanding scope of international tourism offers multiplier effect. Thus, the strategy makers should draft their strategies in such a way that it effectively contributes economic gains to the nation.

Feature # 8. Development of Human Resources and Professionalising Business of International Tourism:

The basic aim of the business of international tourism is to attract visitors from different tourist generating countries and to provide them with all required facilities but at present the Indian tourism industry is facing a serious challenge of the non-availability of skilled manpower.

Therefore to attract the maximum number of foreign tourist arrivals and thereupon to manage a respectable share of foreign exchange, there is an urgent requirement of trained manpower to manage various activities related to the tourism industry. Such trained manpower will certainly be an asset for this industry which is hoping to cater to a larger number of tourist arrivals in the coming years.

The proposed strategy should draw a basic procedure which can be feasible at operational stage. Tourism as a subject needs specialised academicians to impart knowledge at the higher education level. The education on tourism is handicapped on account of the shortage of good books and literature. Few books which are available at present have become outdated and most of these books deal only with the conceptual framework of the study.

There is an acute shortage of literature related to operators and specialised areas of tourism. So now time has come when the government should sponsor different resource persons specialised in trade to write books and prepare literature so that people can create interest in this field.

The government is also suggested to conduct various reorientation programmes for the teachers working in the different universities. The quality of teaching must keep pace with the development and innovations taking place in the industry.

The qualitative and quantitative dimensions of tourism should be given attention. The government is also suggested that the public and the private sector bodies should be closely associated with identification of needs, planning and initiating training courses tailored to the needs, monitoring the results and reviewing the overall organisation and direction of training at national level.

Feature # 9. Developing Nation’s Image in International Market:

The image of the nation, its destinations and level of tourism services plays very crucial role in determining the mark of the arrival of international tourists which subsequently affects the mark of tourism receipts. By keeping this feature of international tourism in view, the strategy formulators should not leave any stone unturned to build nation’s appropriate image in the international market of tourism.

For achieving this objective, the strategy formulators should develop an effective mix of promotional tools such as public relations, advertising and personal selling. The promotional strategy should be effectively implemented in the target markets. The targeted segments of international tourists must be properly informed about the features of the tourism products and services.

For this purpose, the services of prominent professional dealers in the international market may be obtained. Organised attempts must be made to win faith of the potential international tourists by developing nation’s appropriate image. Once the tourism product is favoured or wins a positive attitude of potential buyers then it can do wonders.

For building the nation’s image an advertising campaign may be launched which should include following steps:

i. Defining the product.

ii. Planning the market segments on the basis of-

(a) Consumer information.

(b) Distribution information.

(c) Sales information.

(d) Attitude segmentation.

iii. Interpreting the marketing objectives.

iv. Make up the Media Plan.

v. Implementing the campaign.

Feature # 10. Effective Management of Negative Impacts:

The international tourism offers several socio-economic advantages but at the same time it may generate several negative impacts, if it is developed without proper strategies and planned framework. Therefore, strategies for its expansion should be clubbed with courses of actions to effectively control negative impacts.

The lure for expanding scope of international tourism may sometimes neglect efforts to preserve the heritage, art and culture of the nation. It is believed that expansion of tourism industry leads to commercialisation of traditional art, culture and heritage. In this context, it will be proper to state that the individuality and originality of any country is one of the main sources of attraction for international tourists. The regular organisation of fairs and festivals in their original form may effectively help in preservation of cultural heritage.

The interaction of hosts with foreign guests may also degrade rich social values. The induction effect of foreigners’ habit of consuming drugs may lead local population also to develop such habit. The lure of foreign tourists from developed economies for sexual relations with persons of same or opposite sex in the developing economics has led to a serious social problem and created expanded possibilities for AIDS.

Its other ill effect is the leakages of foreign exchange in form of import of sophisticated technology for the development of infrastructure. The encouragement of the domestic supply sources will reduce foreign exchange leakages by substituting import situations. The lack of knowledge related to the market, capital and expertise are the common barriers to the increasing leakages.

The strategy makers should look to these aspects and encourage import substitutions over a longer rather than a shorter period. The growth of traditional industries is hampered because of more emphasis on the promotion of glamorous tourism industry. Similarly other negative economic impacts can also be identified.

The ignorance about sustainable tourism development leads to the degradation of natural resources and causes environmental pollution. The mass tourism leads to congestion and concentration. There should be an organised effort to educate citizens about their civic responsibilities to control these negative impacts.

Manila declaration resolved in this regard as, “Preparation for tourism should be integrated with the training of the citizen for his civic responsibilities. In this respect, government should mobilise the means of education and information at their disposal and should facilitate the work of individuals and bodies involved in this endeavour. Preparation for tourism, for holidays and for travel could usefully form part of the process of youth education and training. For these reasons, the integration of tourism into youth education constitutes a basic element favourable to the permanent strengthening of peace.”

The magnitude of the problem is down to earth so much so that it has now become expedient for the nation to formulate a pragmatic set of priorities to prevent the earth from the ill effects of progress. India has to effectively deal with the various problems generated by tourism so that it leaves the scope to promote final human faculties to pursue the passions and obsessions in areas as technology, art, leisure and recreation.

Thus, the strategy formulators should identify the character and scope of negative impacts of expanded form of international tourism. The proper measures to control these negative impacts should become basic input in the proposed strategy.

Feature # 11. Tourism Safety and Health:

The management of international tourism includes a prominent responsibility to protect the tourists, the tourist sites and attraction so that future generation may benefit from them. Even the Human Rights identified by the United Nations clearly indicates that everyone has the right to live in any country including his own and return safely to his country.

By keeping this in consideration the question of safety and security should be given paramount importance while drafting strategies related to the promotion of international tourism. In this task it will be necessary to seek the cooperation of all those concerned with health, insurance, security, promotion and development of tourist spots.

In this way, the Department of Tourism, the Department of Civil Aviation, Indian Railways, Ministry of Transport, Department of Environment, Public Works Department, Ministry of Health, Ministry of Home Affairs, Department of Communication, Police Departments, Insurance Companies, state governments, hotels, travel agents, tour operators, transporters etc. will have to involve in planning and implementing packages for tourist safety and health.

The World Tourism Organisation has worked on the issues related to the safety and health of international tourists. These must be kept in active considerations of the strategy formulators.

These include:

i. Tourism consumer protection;

ii. Tourist protection and security;

iii. Tourist Insurance plan;

iv. Tourist health;

v. Suppressing drug abuse and illicit trafficking by tourists;

vi. Travel opportunities for the handicapped tourists.

Therefore, safety and health of international tourists should be given special importance in tourism development strategies.

Due attention should be paid to and improvement should be sought in the following areas:

i. Regulations;

ii. Institutional framework

iii. Public education; and

iv. Staff training.

Essay on Tourism in India – Organized Efforts to Promote Tourism in India

To assimilate the suggestions made by the Jha Committee and mitigate other problems, a high level Coordination Committee was appointed in 1965. The Coordination Committee made several suggestions for preparing an effective organisational network for promoting tourism in India.

On the basis of the recommendations of this Committee, following corporations were formed:

1. Hotel Corporation of India Ltd.

2. Indian Tourism Corporation Ltd.

3. Indian Tourism Transport Undertaking Ltd.

Later, these corporations were amalgamated to form the Indian Tourism Development Corporation Ltd. The most significant move to promote tourism in India was initiated in 1967 by formulating a separate Ministry of Civil Aviation and Tourism. Since its inception, the Department of Tourism has performed several vital activities which have prominently contributed in promoting tourism on the global scale.

The major activities performed by the Department of Tourism include the following:

1. The compilation and proper distribution of tourist information is one of the important vehicles of attracting domestic as well as international tourists to India from different parts of the world. In this regard, it may be specifically pointed out that India is a vast country with variety of tourist destinations and products. On account of this typical feature of the country, compilation and distribution of tourist information about India becomes an important job.

By noting the importance and usefulness of this vital vehicle for promoting tourism, the Department of Tourism took over the responsibility of compiling and providing the tourist related publicity material to the organisations in tourism business in particular and travellers in general.

2. The Department of Tourism is making effective and organised efforts to seek and cooperate with international travel and tourist organisations to encourage as much arrivals of inbound tourists as possible to Indian destination.

3. The Department of Tourism is also contributing to simplify the process related to the frontier formalities.

4. It has been appropriately pointed out that development of tourist facilities of international standards and promotion of international tourism go side by side. The efforts to develop international tourism in any country may fail if it fails to provide required facilities of required standard to the visiting tourists. Thus, the Department of Tourism has taken up the responsibility of developing tourist facilities of international standard in India.

5. The Department of Tourism has been making specific efforts related to publicity and promotion of Indian tourist destinations and products on global scale.

6. The Department of Tourism is also looking after the task of regulating various segments of tourism business such as hotels, youth hostels, travel agents etc.

7. The Department of Tourism has now taken up the responsibility of conducting market research and studying the national as well as global trends related to the tourism industry.

8. The Department of Tourism has very recently realised and initiated significant efforts to appropriately develop managerial and non-managerial human resources for suitable and desired growth of various sectors of tourism industry.

9. The representatives of the Department of Tourism are regularly participating in the meetings and conferences of international organisations working as noddle agencies for promoting tourism industry world over. For this purpose it has taken membership of bodies like World Tourism Organisation, Pacific Asia Travel Association etc.

The Department of Tourism is a policy making and an executive organisation which corresponds directly with other ministries and departments.

It has both promotional and organisational functions which fall under the following categories:

1. Planning.

2. Publicity.

3. Travel Trade and Hospitality.

4. Accommodation.

5. Supplementary accommodation and wildlife.

6. Market Research.

7. Administration.

The main functions of the Department of Tourism are as follows:

1. Collection, compilation and dissemination of Tourist information.

2. Cooperation with international travel and tourist organisations.

3. Publicity of tourism at home and abroad.

4. Conducting surveys and market research.

5. Promotion of new destinations.

6. Simplification of frontier formalities.

7. Regulation of activities related to hotels, youth hostels, travel agent etc.

“In order to establish liaison with various ministries, and coordinate various activities pertaining to tourism, the Department constituted the following committees and advisory bodies” – A. K. Bhatia

1. Standing Facilitation Committee of the Directorate General of Civil Aviation.

2. Civil Aviation Development Fund Committee.

3. Advisory Committee on the Indian Airlines.

4. Export-Import Advisory Council.

5. Indian Board for Wildlife.

6. Central Advisory Board of Archaeology.

7. Airdrome Planning Group.

8. Hotel Industry Study Groups of the Ministry of Labour.

9. Governing Body of the Institute of Hotel Management, Catering Technology and Nutrition, New Delhi and Kolkata.

10. Ad-hoc Committee to review statutory rules regarding the use of protected monuments and sites for holding public functions sponsored by the government organisations.

11. Central Post and Telegraph Advisory Council.

12. India Tourism Development Corporation.

Essay on Tourism in India – Operational Schemes for Promoting Tourism in India

India has made several operational schemes to promote inbound tourism from several tourist generating countries of the world.

Some of such schemes are explained in the following explanation:

The “Operation Europe” scheme was formulated in 1968 with the aim of promoting India. Air India and Department of Tourism started their operations by opening-offices in Geneva, Milan, Brussels, Vienna and Stockholm. This scheme resulted in success showing a heavy increase in the number of tourist arrivals.

This scheme extended its area of operation to the countries like United Kingdom, United States of America and Canada. Now the operations have reached the point of globalisation by covering almost all the nations.

After this, the “operation America Project” was launched with the opening of regional offices in Chicago, Los Angles, Toronto etc. In 1977 again the operation scheme to Australia was launched. The other countries covered under operation scheme included Singapore, Bangkok, Osaka and Melbourne.

The main aim of the Operation Scheme is to promote tourist traffic. This is a joint venture of Department of Tourism with Air India.

There are 19 overseas offices, covering the following areas:

1. New York – operation America covers the United States of America and Latin America.

2. Los Angeles – covers Canada and Caribbean Islands.

3. Toronto.

4. London – operation U.L. covers U.K. and Ireland.

5. Geneva – Operation Europe covers the continent.

7. Frankfurt.

8. Amsterdam.

11. Sydney – Operation Australasia covers Australasia.

12. Kuala Lumpur – New Zealand, Fiji, Singapore, Malaysia, Indonesia.

13. Tokyo – Operation East Asia covers Japan.

14. Bangkok – Philippines, Hong Kong, Thailand

15. Bahrain – Promotion at Bahrain.

India is making tremendous efforts to promote international tourism. It has set up its regional offices at Bombay, Calcutta, Delhi and Madras. The government has also established tourist offices in the capital of every state of the Indian Republic.

Essay on Tourism in India – Implementation Wing – The India Tourism Development Corporation

Indian Tourism Development Corporation is the implementation wing of the Department of Tourism. The evolution of this corporation took place because of the several reasons. One of the reasons was that the private sector was not able to satisfy the requirements of tourism industry.

The appropriate growth of tourism industry involves heavy investment and long gestation period, which is considered beyond the capacity of the private sector. Indian Tourism Development Corporation was set up on October 1, 1966 with an authorised capital of five crore rupees.

The Indian Tourism Development Corporations is a state owned undertaking. To this corporation, the funds are provided by the government in the shape of equity and loan capital. The Indian Tourism Development Corporations has acquired international fame by offering a complete package of services as accommodation, transport, shopping, entertainment and publicity.

It is an established fact that most of the public sector enterprises in India are not making profits but The India Tourism Development Corporations (public sector enterprise) has earned profits and completed all of its social obligations. It has offered competition to the private sector and encouraged them for increasing the efficiency and quality of services.

The Ashok Group of Hotels in India belongs to India Tourism Development Corporations which is the largest accommodation chain, offering one of the best facilities in the country. This corporation is also running duty free shops at five international airports of Kolkata, Mumbai, Chennai, Delhi and Trivandrum. It also runs the sound and light shows at the Red Fort, Delhi; Shalimar, Srinagar; and Sabarmati Ashram, Ahmedabad and several other places in the country.

According to some assessment the show at Red Fort is considered to be the best in the world. Indian Tourism Development Corporation has developed new destinations for international tourists at the Khajuraho, Kovalam, Mahabalipuram etc. The infrastructure is being strengthened at Agra and Jaipur as these destinations are emerging as the major attractions for the foreign tourists.

The Indian Tourism Development Corporation extended its operations to South by constructing Hotel Ashok in Bangalore. Indian Tourism Development Corporation also operates the famous Kovalam Beach Resort and Mahabalipuram’s Temple Bay Resort on Malabar Coasts. The Hassan Motel has increased the valuable traffic to the temples of Halebid and Belur.

In the East, Indian Tourism Development Corporation has set up an Airport Hotel in Kolkata, the first of its kind. In Patna, the Hotel Pataliputra provides a taste for pilgrimage tourism. The new forest lodge at Kaziranga in Assam strengthened the tourism infrastructure for wildlife.

The Indian Tourism Development Corporation has also strengthened many tourist circuits at Delhi, Agra, Khajuraho, and Varanasi. It has also entered the field of consultancy services to all the projects related to tourism by providing technical and professional knowledge.

Essay on Tourism in India – Tourism Information

To promote international tourism, India has adopted the strategy to give information which is authentic and accurate to the visitors by opening various tourist information centres. These information centres are being professionalised because the business of selling tourist products and services has not only enlarged its scope but also become very competitive.

These information centres offer brochures and publicity material to tourists which can be retained by the travellers. The information about the destinations is given on very reasonable terms.

The state and central governments both run the information centres. All the states have their own centres so that they can provide required information to the tourists. The ITDC is also a state owned national tourist information operator.

The Government of India, Department of Tourism, maintains a chain of tourist offices abroad also for providing required information to those tourists who intend to travel to India. These offices are important in maintaining a link between the host and guest. The government is also operating “promotional offices” in Osaka (Japan) and Dallas, Miami, San Francisco and Washington D.C.

Essay on Tourism in India – Indian Destinations Prominently Emerging on the International Map

Recently certain Indian destinations have prominently attracted attention of the international tourists. These destinations are located in the states of Goa and Rajasthan.

A brief description of these destinations is offered in following explanation:

It is a small port city which projects the life sample of the Portuguese culture. It grew to its present size and splendor because of the assimilation of various ideas of the Britishers, Dutch and the French. There are many huge churches, monasteries and convents in Goa. The capital of Goa is Panaji. Goa has enjoyed a prominent place in the traveller’s diary for many years. Government has taken the opportunity to promote this place in a big way.

The efforts have crystallised and Goa has become one of the most famous destinations on the international map. The foreigners are attracted on account of the availability of sun, sand, sea. The government is cashing on the gleaming white washed churches with Portuguese style facades, the rich pappayas and the dense palm grooves.

The market of Goa is lively and colourful. The Churches and buildings add to the glamour of the streets blessed by the natural harbours and wide rivers, Goa was the ideal base for seafaring.

The tourism has become the basic industry of Goa and the local inhabitants get impressive income from all these natural gifts bestowed by God. The tourism related issue which got attention of the press is Nudism in Goa. The Goa beaches are crowded with the nude and semi-nude western bodies. For certain sections of the society it is not acceptable.

2. Rajasthan:

The Department of Tourism is making serious efforts to promote destinations of Rajasthan which are rich with deep traditions embodied thereto. It has also earned the attention of the international visitors because of the cities like Jaipur and Jaisalmer. Rajasthan is a land of kings, colours and traditions. The colourful turbans of the men and mirrored lehangas of the women are source of attraction to all the tourists.

The base of desert with all these dresses offers an oasis of magic and romance. Rajasthan has the historic city of Udaipur which combines water with earth and sky to create a paradise. Pushkar, the holy lake of Ajmer and the exotic sand of Jaisalmer resembles a fantasy.

Rajasthan has a beautiful souvenir industry having expensive diamonds, the marble stone, jewellery and the textile prints. The government’s impressive advertisements and brochures have added glory to its publicity on international front.

Essay on Tourism in India –  H uman Resource Development in India

Tourism has played a pivotal role in the economy of Indus Valley Civilisation and also become a rewardable industry of the modern era. It is the highest foreign exchange earner for the country. Though India is a large civilisation but it does not enjoys a favourable share of tourist arrivals to this country. The country with rich folk traditions in form of fairs, festivals, dances, customs, manners rituals is unable to attract a large number of international tourist traffic.

This is due to lack of attention to the task of developing human resource. In this context, it is proper to state that the finest infrastructure and the superstructure can fail if professionally trained staff is not available to manage the related activities. Therefore, in order to promote international tourism in an organised manner, India also has focused attention on related issues.

In 1986, on the recommendation of the Indian Planning Commission a National Committee on Tourism (NCT) was constituted under the chairmanship of Mohammad Yunus by the Government of India. It presented its report in 1988. The NCT examined in depth the issue of human resource development in the tourism sector.

It realised the need of training not only in the hotel sector but the other sectors also because otherwise the whole glamorous phenomenon of tourism can be haphazard leading to negative impacts.

Therefore the government aimed at introducing the education system to the grass root in the areas like ticketing, reservation, documentation, travel arrangements, tourism sales and publicity through vocationalisation in selected schools all over the country.

The Department to Tourism of the Indian Government is sponsoring various programmes in collaboration with internationally recognised organisations. The training is given to meet the latest needs of the tourism industry.

The Government is running five level of educational system in tourism management:

(a) One year duration job-oriented management programme, Diploma courses.

(b) 2 Years academic Management programmes, degree level programmes.

(c) Research work, doctorate level.

(d) One month duration reorientation programmes, certificate courses.

(e) One year duration distance education, correspondence courses.

Presently the universities running the Master Degree Courses in tourism are located at:

1. Srinagar Garhwal

2. Kurukshetra

5. Aurangabad

8. Bhubaneswar

The pioneer institute in this field is the field of tourism is the Indian Institute of Tourism and Travel Management, Government of India. It is conducting the carious surveys and research programmes for the tourism industry. It is also providing the study material for specific areas of adventure conference and pilgrimage tourism.

The material generally available gives the wide awareness of tourism industry. So IITTM is trying to be more specific and professional for tourism industry.

The government with the help of this institute is trying a frame a balanced tourism and travel management programme both for the diploma and Degree Level Students. It is trying to base the theory and practical papers on the behaviouristic pattern of the international and domestic tourists. It is also correlating it, with various segments of tourism industry through which the tourist has to obtain services during his journey and stay.

The teaching has to be accompanied by practical training in the field of tourism industry. The various public sectors are readily accepting the students for two months training so that they can be future efficient employees of this industry.

Essay on Tourism in India – Monuments Preservation for Growth of International Tourism

India is particularly proud of its artistic, archeological and historic treasure. It has a whole range of forts, palaces, temples and other monuments which have the cultural, historic and religious values. This priceless treasure has to be preserved. After the fall of British Empire, the government took various steps regarding exhibition and collection of sculptures paintings, epigraphs, coins, terracotta etc.

The first museum with aim of preservation was established in the year 1814 by Arabic society of Bengal. In 1854, Madras Literacy society established its museum. After this 25 museums were established between 1850 and 1900. In 1862, the Archeological Survey of India was established. Under this organisation many important decisions were taken.

In 1866 Indian Museum Act was passed. Since 1902, archeological devoting efforts for their preservation had been taken. Measures like cleaning jungles, starting repairs and renovations were taken up on large scale.

Essay on Tourism in India – India’s Effort to Promote Automation and Computerisation in the Travel Industry

The Indian government has realised the potential of computerisation in field of tourism and made all serious efforts to promote this industry in a more glamorous way. They use in-

1. Collection of information,

2. Processing of information, and

3. Transmission of information.

The whole travel industry has been computerised to quicker results like the-

1. Airlines,

3. Travel Agents, and

4. Railways etc.

The government has installed computers in airlines for the following uses:

1. To handle the reservation transaction,

2. To data link it, with other airlines,

3. To increase the information processing capacity,

4. To help in applications of departure, control and cargo.

5. To help in accounting, budgeting and planning,

6. To help ticket printing, and

7. To help in crew management etc.

The Hotel industry has also entered the glamorous era of efficiency and excellence.

The areas of applications where the public and private sector are using computers are:

1. Reservations,

2. Registrations,

3. Guest accounting, and

4. Communication operations.

The government has also computerised railways for faster reservations and easy verifications.

Essay on Tourism in India – India Promoting Tourism with the Help of PATA

India realized that PATA was one of the most active travel promotional organisation and country’s association with it will not only increase the tourist traffic but also expose it to modern techniques of tourism marketing and promotion.

India in 1978 was chosen as the venue of conference with the theme as “challenge of change,” because tourism was now entering the new markets. India was now exposed to new facilities to a large segment of tour operators, travel writers and airline executives.

“Then the PATA (India) chapter was organised in the year 1969 with Indian Tourism Development Corporation, India Airlines, Air India, various hotels and travel agencies etc. India is regularly participating in deliberations of international bodies so more new contacts are formed and this establishes an image.”

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From India to the world: Unleashing the potential of India’s tourists

Boosted by rising economic prosperity  and a fast-growing economy, India is set to be an important global source market for leisure travel. India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people. 1 World Bank national accounts data, GDP (current US$) India, accessed September 2023; World population prospects 2022 , United Nations Department of Economic and Social Affairs, Population Division, 2022. And the population is young—the median age is 27.6, more than ten years younger than that of most major economies. 2 World population prospects 2022 . What's more, consumption of goods and services, including leisure and recreation, is forecast to double by 2030. 3 “India’s impending economic boom,” Morgan Stanley, November 8, 2022. Adding a strong postpandemic travel recovery, and a growing appetite for international travel, these factors point to India’s significant potential for outbound tourism.

India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people.

Through nine charts, this article unpacks trends and opportunities in the Indian travel market. Selected country examples shed light on how destinations can enhance their value propositions to attract and delight Indian travelers.

Indian globetrotters set to soar

Racing ahead: indian wanderlust is taking off, top picks: united arab emirates reigns, new gems discovered, regional flavors; global explorers.

Indian travelers are not a homogenous group; destination preferences vary across regions. For example, travelers from North India constitute a large share of travel to the United States and Canada, while two-thirds of travelers from Kerala prefer destinations in the Middle East. 1 India tourism statistics 2020 , Ministry of Tourism, Government of India, January 2021; MarketIS. Purpose of travel, distribution of the diaspora, and cultural linkages play a role in destination choice.

Destination matchmaking: Five ways to build value

Destinations looking to harness the full potential of the growing Indian market could consider tailoring their value propositions in alignment with one or more of the five key decision points that influence where travelers choose to go. Destinations might ask the following questions to determine which factors align with what Indian travelers look for when planning a trip.

• Research. How attractive and popular is the destination with Indian tourists?
• Accessibility. Is it easy to obtain a travel visa?
• Connectivity. Are there convenient flights that connect India to the destination?
• Booking. Is the destination affordable for Indian travelers, and is there an adequate supply of hotels in the appropriate price range?
• Travel experience. What is the on-the-ground experience like for Indian tourists in terms of weather, attractions, and whether or not the local population is English speaking?

There’s something for everyone in Thailand

Azerbaijan’s visa policy wows indian travelers, vietnam takes off: direct flights skyrocket arrivals.

In 2019, Kolkata was the only city in India with direct connectivity to Vietnam, and three other Indian cities offered sporadic flights. To stand out from Southeast Asia neighbors and gain popularity with Indian travelers, Vietnam improved direct connectivity from India by increasing flight frequency and adding new routes. Indian arrivals are now at an all-time high. 1 Data from Google trends and Diio Mi.

The luxury of Dubai is within reach

In 2022, India was the largest source market for leisure travelers to Dubai. 1 “1.24 million Indian tourists visit Dubai in first 9 months of 2022,” Business Standard , December 10, 2022. The city is known for its luxury offerings and, perhaps surprisingly, also offers a wide range of accommodations, such as 3-star options. And flights from India are affordable when compared with flights of similar distances. Taken together, these factors make the luxury of Dubai accessible to Indian travelers. 2 MarketIS.

Bollywood magic in Switzerland

While only 9 percent of Indian travelers focus on long-haul destinations in Western Europe, Switzerland has been an Indian top-20 destination for over a decade. Switzerland may be popular, as it feels familiar to Indian travelers: many Bollywood hits feature Swiss attractions, there are plenty of Indian restaurants and cultural festivals, and English is widely spoken. 1 “Switzerland and romantic songs of Indian movies,” Solo Backpacker, September 20, 2019; India-Switzerland relations , Ministry of External Affairs, Government of India, February, 2020; Festival of India in Switzerland and Liechtenstein – Events , Ministry of Culture, Government of India, 2018; Swiss hospitality for Indian guests , a joint report from HotellerieSuisse, Berne and Switzerland Tourism, November, 2019.

Namaste, India!

India is a high-potential, growing source market for leisure travel. Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality that caters to Indian preferences. Destinations may need to take steps now to build a strong value proposition and distinguish themselves as a preferred location. To do so, they could take action in the following areas:

Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality.

• Connect. Make travel seamless, for instance, by simplifying visa application processes and providing direct connectivity.
• Entice. Offer affordable packages with a range of choices that appeal to specific groups, such as families, couples, or solo travelers.
• Welcome. Make the experience traveler-friendly, for example, by providing appropriate food and beverage options like vegetarian and Indian cuisine.
• Attract . Design targeted campaigns to showcase experiences that Indian travelers want, and use appropriate channels to get the word out, for example leveraging over-the-air partnerships and social media.
• Unlock. Include the MICE (meetings, incentives, conferences, and exhibitions) and business tourism segments in marketing efforts to boost interest in leisure travel.

Divya Aggarwal is an associate partner in McKinsey’s Gurugram office, Margaux Constantin is a partner in the Dubai office, and Kanika Kalra is a partner in the Mumbai office, where Neelesh Mundra is a senior partner.

The authors wish to thank Ashu Airan, Steffen Köpke, Richa Kothari, Karthik Krishnan, Kargil Mishra, and Jean Petersen for their contributions to this article.

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Summary of Tourism in India

India's tourism industry plays a significant role in the country's economy, contributing around 10% to its GDP . With diverse attractions ranging from adventure and cultural experiences to wildlife encounters, India attracts both domestic and international travellers.

However, the industry faces several challenges, including infrastructure issues, safety concerns, and the impact of seasonal fluctuations. To address these challenges, the Indian government has introduced initiatives like the Swadesh Darshan Scheme and the PRASHAD Scheme , aimed at improving tourism infrastructure and promoting heritage destinations.

In recent years, India has taken proactive steps to boost its tourism sector. Hosting global tourism summits, launching campaigns like Visit India Year 2023 , and promoting sustainable tourism through the Draft National Tourism Policy 2022 are among these initiatives. These efforts are geared towards enhancing infrastructure, ensuring safety measures, and attracting foreign investments to further develop the tourism sector.

What is tourism?

Tourism involves travelling for pleasure or business, exploring different destinations, and experiencing new cultures and activities.

What measures has India taken to attract international tourists?

India has organised events like the Global Tourism Investors Summit and International Tourism Mart, launched campaigns like Visit India Year 2023, and implemented policies to enhance tourism infrastructure and sustainability.

What are the challenges faced by the Indian tourism industry?

Challenges include infrastructure issues, safety concerns, shortage of skilled manpower, lack of basic amenities, and seasonality in tourism.

Background of Tourism in India

India's tourism potential reflects its rich diversity, encompassing historical monuments, geographical variations, climate diversity, and natural wonders. This array of attractions has made India a sought-after destination for travellers worldwide.

Historical texts such as the 'Arthashastra' emphasise the importance of travel infrastructure for the state, underscoring the enduring significance of tourism. Post-Independence, tourism continued to occupy a central position in India's development agenda, evident in its inclusion in successive Five-Year Plans. The introduction of various forms of tourism, including Business, Health, and Wildlife tourism, following the seventh Five Year Plan, demonstrates the government's efforts to diversify and enhance the tourism sector's offerings.

Tourism acts as an economic multiplier, gaining prominence as India aims for rapid economic expansion and job creation. Throughout history, India has drawn travellers from afar, with figures like Hieun-tsang , a Chinese Buddhist, visiting the country due to its legendary wealth. Pilgrim travel also saw a surge, with Emperors Ashoka and Harsha facilitating the construction of rest houses for pilgrims.

It serves as a crucial driver for employment generation, revenue growth, and bolstering foreign exchange reserves. Notably, India's tourism and hotel industry ranks as the third-largest contributor to foreign exchange earnings.

Introduction of Tourism in India

Tourism involves travel for pleasure or business, including activities such as attracting, accommodating, and entertaining tourists. According to the UN World Tourism Organization, an international tourist is someone travelling outside their country of residence.

India, one of the oldest civilizations, offers a diverse range of experiences. From the snowy Himalayas to the lush rainforests of the south, it covers a vast area of over 3 million square kilometres. Surrounded by the Great Himalayas in the north and bordered by the Indian Ocean in the south, India has a unique geographical identity.

Travelling across India exposes visitors to a variety of cuisines, religions, arts, crafts, music, landscapes, tribes, history, and adventure sports. The country seamlessly blends the old with the new, with bustling markets alongside modern shopping malls, and ancient monuments coexisting with luxury hotels.

Whether you prefer mountain retreats, beach getaways, or desert expeditions , India offers a wide range of options for every traveller.

Types of Tourism Supported in India

• Adventure Tourism :
• Involves exploring remote areas and engaging in various activities like trekking, skiing, and whitewater rafting.
• Popular destinations include Ladakh, Sikkim, Himalayas, Himachal Pradesh, and Jammu and Kashmir.
• Beach Tourism :
• India's vast coastline and islands offer opportunities for leisure activities.
• Kerala, Goa, Andaman & Nicobar Islands, and Lakshadweep attract tourists with their beaches.
• Cultural Tourism :
• Tourists come to experience India's rich cultural heritage and attend various fairs and festivals.
• Sites such as Ajanta & Ellora caves, Mahabalipuram, Hampi, Taj Mahal, and Hawa Mahal are popular destinations.
• Eco Tourism :
• Focuses on sustainable preservation of natural areas or regions.
• Tourists visit places like Kaziranga National Park, Gir National Park, and Kanha National Park for ecotourism.
• Medical Tourism :
• Offers cost-effective but quality healthcare to foreign tourists.
• Chennai attracts a significant number of medical tourists from foreign countries.
• Wildlife Tourism :
• India's rich forest cover and exotic wildlife species attract tourists.
• Sariska Wildlife Sanctuary, Keoladeo Ghana National Park, and Corbett National Park are popular destinations for wildlife tourism.

Global Tourism Industry

• Economic Contribution: Directly contributes approximately 3.6% to the world's GDP and indirectly about 10.3%.  Represents about 12% of total world exports.
• Employment: Employs nearly 77 million people globally, accounting for around 3% of total global employment.
• Market Size and Growth: The global tourism sector's market size grew by nearly 14% in 2023 compared to the previous year, and revenue surpassed pre-pandemic levels, reaching approximately 2.29 trillion U.S. dollars.
• Continuing world prosperity.
• Growing recognition of tourism's contribution to employment and economic growth.
•  Availability of better infrastructure.
• Focused marketing and promotion efforts.
• Liberalisation of air transport.
• Growing intra regional cooperation.
• Increasing number of Public-Private-Partnerships (PPPs).

Indian Tourism Industry

• Contribution to GDP: In 2015, the travel and tourism industry contributed $124.8 billion to India's GDP, accounting for about 10% of the total GDP in 2020.
• Growth Trends: India was identified as one of the fastest-growing tourism destinations globally in a 2014 study.  Expected annual growth rate of 6.4% between 2014 and 2024. It is anticipated to be the third fastest-growing tourism destination with a 7.9% annual average growth rate till 2023.
• Employment: Tourism in India provides 40 million job s, with over 7.7% of Indian employees working in the industry. In 2019, the sector accounted for 39 million jobs, which was 8.0% of total employment, expected to increase to about 53 million jobs by 2029.
• Visitor Statistics: The US is the largest source marke t for visitors to India, followed by Bangladesh and the UK. Outbound travel from India was forecasted to reach 1.41 million in 2020. Foreign tourist arrivals in March 2022 showed significant growth, indicating a post-pandemic revival.
• World Rankings: India ranks 54th out of 117 countries overall in the World Economic Forum’s Travel and Tourism Development Index 2021. Ranked 10th in terms of contribution to World GDP in the World Travel and Tourism Council’s report in 2019.
• Heritage Sites: India currently has 42 sites listed under the 'World Heritage List', ranking 6th globally.
• Financial Impact: In 2019, the contribution of travel and tourism to India's GDP was 6.8%, amounting to approximately Rs. 13,68,100 crore (USD 194.30 billion).

India Tourism Statistics 2023

• The number of Foreign Tourist Arrivals (FTAs) in India increased to 6.44 million in 2022 as compared to 1.52 million in 2021. It shows a growth of 321.54%.
• Arrivals of NRIs have Increased by 43.9% from 2021 to 2022.
• The top 15 source nations for FTAs in India were the United States, Bangladesh, United Kingdom, Australia, Canada, Sri Lanka, Germany, Nepal, Singapore, Malaysia, France, Russian FED, Japan, Thailand & China. In 2022, the top 15 nations accounted for approximately 78.6% of total FTAs in India.
• 1.50% of worldwide tourists visit India.
• Uttar Pradesh and Tamilnadu are the two top states to have the highest number of domestic tourists visits.
• Top 2 states with the highest number of Foreign tourist visits are Gujarat and Maharashtra.

Significance of Tourism

• Boost to Service Sector: Tourism drives growth in the service sector, including airlines, hotels, and transportation businesses.
• Foreign Exchange Revenue: Foreign travellers contribute to India's foreign exchange earnings, supporting the economy.
• Preservation of National Heritage: Tourism highlights the importance of preserving national heritage sites and the environment.
• Cultural Pride Renewal: Recognition of tourist spots globally instills a sense of pride among Indian residents.
• Infrastructural Development: Investments in infrastructure ensure smooth travel experiences and enhance tourist destinations.
• Global Recognition: Tourism places India on the global map, earning appreciation and fostering cultural exchange.
• Promotion of Cultural Diplomacy: Tourism promotes cultural diplomacy, fostering friendship and cooperation between India and other countries.
• Regional Development: Tourism stimulates regional development by bringing in revenue and encouraging inclusive growth.
• Social Equality: It promotes social equality by directing investment towards areas lacking growth-promoting industries.
• Job Creation: The tourism industry creates jobs in tour operations and hospitality, benefiting local economies.
• Support for Infrastructure: Growth in tourism necessitates infrastructure development, supporting sectors like transportation and real estate.
• Opportunities for Small Businesses: Small businesses in tourist areas benefit from the influx of tourists and opportunities for growth.
• Contribution to Soft Power: Tourism enhances India's soft power by showcasing its attractions and fostering global connections.
• Funding for Monument Preservation: Tourism provides funds for the preservation and restoration of monuments and wildlife areas.
• Promotion of Biodiversity: It showcases India's biodiversity, raising awareness and support for conservation efforts.

Challenges to the Growth of Tourism in India

• Lacking Infrastructure: Inadequate roads, water, sewer systems, hotels, and telecommunication facilities pose challenges for tourists in India.
• Safety and Security Concerns: Ensuring the safety and security of tourists, particularly foreign visitors, remains a significant hurdle. Attacks on foreigners raise doubts about India's ability to host tourists from distant countries.
• Shortage of Skilled Manpower: The tourism industry faces a shortage of skilled personnel, impacting its ability to deliver quality services and experiences.
• Absence of Basic Amenities: Basic facilities such as drinking water, well-maintained toilets, first aid services, and cafeterias are often lacking at tourist destinations.
• Seasonality Issues: Tourism experiences seasonality, with the peak season limited to six months from October to March, resulting in heavy crowds particularly in November and December.
• Non-acceptance of International Cards: Small outlets in India often do not accept international cards, posing inconvenience to foreign tourists and hindering seamless transactions.
• Ecological Carrying Capacity (In case of tourism and infrastructure development): Ecological carrying capacity refers to the maximum number of visitors or level of development an area can sustain without causing significant harm to its natural environment. In the context of geography, tourism, and infrastructure expansion, it's crucial to recognize this limit to ensure the preservation of ecosystems and prevent ecological degradation. This concept considers factors like biodiversity, water and air quality, soil stability, and the resilience of local habitats. Ignoring ecological carrying capacity can lead to environmental degradation, loss of biodiversity, and disruptions to ecosystems, ultimately impacting both the natural environment and the tourism industry. Therefore, responsible planning and management that prioritise sustainability and conservation are essential to maintain the delicate balance between human activities and the environment.

Measures Taken by India to Attract International Tourists

• Global Tourism Investors Summit: Organised to showcase investible projects and opportunities in India's tourism and hospitality sector to both domestic and international investors. Held in conjunction with India's G20 Presidency, highlighting the nation's commitment to tourism development.
• Visit India Year 2023: A collective initiative inviting global travellers to explore India throughout the year 2023.
• PRASHAD Scheme: Focuses on rejuvenating pilgrimage sites and enhancing heritage destinations by undertaking infrastructure developments.
• Swadesh Darshan Scheme: Aims at integrated development of theme-based tourist circuits, encouraging private sector investment in tourism infrastructure.
• International Tourism Mart: Dedicated to promoting tourism in the North Eastern region of India, showcasing its unique attractions.
• Utsav Portal: Showcases festivals, events, and live darshans across India to promote various regions as popular tourist destinations worldwide.
• Draft National Tourism Policy 2022: Aims to elevate India as one of the top 5 destinations for sustainable and responsible tourism. Includes provisions for a National Green Tourism Mission to ensure sustainability in tourism development.
• Swachh Bharat Movement: Significant cleaning campaign initiated to preserve the sanctity of national historic monuments, contributing to a cleaner and more attractive tourist environment.
• All India Permit Rules 2021: Allows online application for an All India Tourist Authorization/Permit, simplifying the process for tourist vehicle operators.
• Infrastructure Development: Projects under schemes like Swadesh Darshan, PRASHAD, and Assistance to Central Agencies for Tourism Infrastructure Development focus on enhancing tourism-related infrastructure.
• Swadesh Darshan 2.0 (SD2.0): Revamped scheme aimed at developing sustainable and responsible tourist destinations with a tourist-centric approach.
• Financial Assistance for Events: State Governments and Union Territories receive financial aid for organising fairs, festivals, and tourism-related events under the Domestic Promotion & Publicity including Hospitality (DPPH) Scheme.
• Dekho Apna Desh Initiative: Launched to encourage domestic travel among citizens, promoting exploration within the country.
• Promotion of Thematic Tourism: Vigorous promotion of thematic tourism such as wellness, culinary, rural, and eco-tourism to diversify tourism offerings.
• E-Visa Facility: Facility extended to nationals of 167 countries across seven sub-categories, making visa procurement easier and more accessible.
• GST Reduction on Hotel Rooms: Reduction in GST rates for hotel rooms with tariffs ranging from ₹1,001 to ₹7,500/night to 12%, enhancing India's competitiveness as a tourism destination.
• Improving Air Connectivity: Collaboration with the Ministry of Civil Aviation under RCS-UDAN Scheme to operationalize 53 tourism routes , enhancing air connectivity to tourist destinations.
• Incredible India Tourist Facilitator (IITF) Certification Program: Digital initiative aimed at creating a pool of well-trained tourist facilitators through an online learning platform, generating employment opportunities at the local level.
• Capacity Building for Service Providers: Programmes conducted under the CBSP Scheme to train and upgrade manpower, ensuring better service standards in the tourism sector.
• National Integrated Database of Hospitality Industry (NIDHI+): Technology-driven system promoting digitalization and ease of doing business for hospitality and tourism sectors, facilitating inclusivity across various segments.

Conclusion for Tourism in India

To propel the growth of India's tourism sector, several key actions must be taken:

• Establish a body, like the National Tourism Authority (NTA) or National Tourism Advisory Board (NTAB), to provide guidance and operationalize initiatives.
• Foster synergy between government and private sectors to streamline tourism development efforts.
• Implement a quality tourism framework for certification of products and services.
• Enhance existing luxury tourism products and increase their numbers while rationalising haulage charges.
• Leverage the reach and connectivity of Indian Railways to promote tourism through more tourist trains.
• Initially, the focus should be on popular tourist destinations instead of spreading resources thinly across numerous circuits or centres.

Mains PYQS Of is Development of Tourism in India

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Tourism in India

• 23 Jan 2019
• GS Paper - 3
• Indian Heritage Sites
• Temple Architecture
• Conservation
• Growth & Development

Why in News?

Growth of 5.6% in Foreign Tourist Arrivals (FTAs) during the period January-November 2018, as compared to the same period of the previous year.

Tourism in India (in brief)

• India attracted lot of travelers in the past due to its fabled wealth. Visit of Hieun-tsang, a devout Chinese Buddhist is an example of this.
• Pilgrim Travel got a boost when Emperors like Ashoka and Harsha started building rest houses for pilgrims.
• ‘The Arthashastra’ pointing out the importance of the travel infrastructure for the state, played important role in the past.
• Post-Independence, Tourism continuously remained part of the Five Year Plans .
• Different forms of Tourism like Business Tourism, Health Tourism, and Wildlife Tourism etc. were introduced in India after seventh FYP .

Latest Stats

• India’s Tourism is ranked at 7 th position in terms of its contribution to World GDP in World Travel and Tourism Council’s report in 2017.
• India as of now in 2018 has 37 sites listed under ‘World Heritage List’, 6 th most highest (29 cultural, 7 natural and 1 mixed site) in the world. Victorian Gothic and Art Deco Ensembles of Mumbai were the latest to be added in 2018.
• Growth of 2.3% in the number of Domestic Tourist Visits in 2017 as compared to 2016.
• Foreign Exchange Earnings (FEEs) from tourism registered a growth of 11.9% during the period January-October 2018 as compared to the same period of the previous year.

Importance of ‘Tourism’ in India

• Generates Income and Employment: In 2017, Tourism Industry accounted for 8% of the total employment . An increase has been witnessed in the sale of handlooms, handicrafts etc.
• Service Sector: It gives a push to service sector. A large number of businesses engaged in service sector such as airlines, hotel, surface transportation, etc. grows with the growth of tourism industry.
• Foreign Travelers help India in getting Foreign Exchange .
• Tourism helps in preservation of National Heritage and Environment by bringing in focus the importance of sites and need to preserve them.
• Renewal of Cultural Pride: Tourist spots being appreciated globally instills a sense of pride among Indian residents gets reinforced.
• Infrastructural Development: Now-a-days, it is ensured that Travelers do not face any problem; multiple use infrastructures are getting developed at several tourist places. Uttarakhand’s plan to start mobile caravans is a latest example.
• It helps in bringing India on global map of tourism, earning appreciation, recognition and initiates cultural exchange.
• Tourism as a form of soft power, helps in promoting cultural diplomacy, people to people connect and thereby promotes friendship and cooperation between India and other countries.

Challenges to the Growth of Tourism in India

• Tourists in India still face many infrastructure related problems like inadequate roads, water, sewer, hotels and telecommunications etc.
• Safety and security of tourists, especially of the foreign tourists, is a major hurdle to the tourism development. Attacks on foreign nationals raise questions about India’s ability to welcome tourists from far away countries. Among the 130 countries surveyed, India was placed at the 114th position in terms of safety and security aspect in the WEF Index 2017.
• Lack of skilled manpower is another challenge to Tourism Industry in India.
• Absence of basic amenities like drinking water, well maintained toilets, first aid, cafeteria etc. at tourist places.
• Seasonality in Tourism, with the busy season being limited to six months from October to March and heavy rush in November and December.
• Non-acceptance of International Cards at small outlets.

Recent Steps

• Indian Government has taken following steps to overcome the challenges:
• 13 Circuits are: North-East India Circuit, Buddhist Circuit, Himalayan Circuit, Coastal Circuit, Krishna Circuit, Desert Circuit, Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural Circuit, Spiritual Circuit, Ramayana Circuit and Heritage Circuit.
• Integrated development of identified pilgrimage destinations (includes employment generation) has been undertaken under the ‘National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive’ (PRASHAD) Scheme .
• "Adopt a Heritage Project" plans to entrust heritage sites/monuments and other tourist sites to private sector companies, public sector companies and individuals for the development of various tourist amenities.
• Celebration of Paryatan Parv from 16 th to 27 th September, 2018, to encourage Indians to visit tourist destination in India.
• Incredible India Website to promote to and engage with travelers.
• Online Learning Management System for creating skilled manpower to work as tourist facilitators.

Way Forward

• Faster development of all sort of infrastructure (physical, social and digital) is a need of hour.
• Safety of tourists is a priority. An official guide system can be launched for tourists.
• Indian Residents should be motivated to treat tourists well, so that tourists don’t face any type of fraud.
• Promotion of other forms of Tourism like Medical Tourism, Adventure Tourism etc. to solve the problem of seasonality. Off-season concession is another solution.
• India’s size and massive natural, geographic, cultural and artistic diversity offers enormous opportunities. Indian Tourism industry should play on that.

Essay Curve

Essay on Tourism In India A Growing Global Attraction

Essay on Tourism In India A Growing Global Attraction: India is a land of diverse cultures, rich history, and breathtaking landscapes that have made it a growing global attraction for tourists. With its ancient temples, bustling cities, and serene beaches, India offers a unique and unforgettable travel experience for visitors from around the world. In this essay, we will explore the reasons behind India’s popularity as a tourist destination, the impact of tourism on the country’s economy and environment, and the challenges and opportunities that lie ahead for the tourism industry in India.

Table of Contents

Tourism In India A Growing Global Attraction Essay Writing Tips

1. Introduction: Start your essay by introducing the topic of tourism in India and its growing popularity as a global attraction.

2. Historical background: Provide a brief overview of the history of tourism in India, highlighting key milestones and developments that have contributed to its growth.

3. Diversity of attractions: Discuss the diverse range of attractions that India has to offer, including its rich cultural heritage, historical monuments, natural beauty, and vibrant festivals.

4. Economic impact: Highlight the significant economic impact of tourism on India’s economy, including job creation, infrastructure development, and foreign exchange earnings.

5. Government initiatives: Discuss the various initiatives taken by the Indian government to promote tourism, such as the Incredible India campaign and the development of tourist-friendly policies and infrastructure.

6. Sustainable tourism: Emphasize the importance of sustainable tourism practices in India to preserve its natural and cultural heritage for future generations.

7. Challenges and opportunities: Address the challenges faced by the Indian tourism industry, such as infrastructure bottlenecks, safety concerns, and environmental degradation, as well as the opportunities for growth and development.

8. Role of technology: Explore the role of technology in promoting tourism in India, such as online booking platforms, virtual tours, and social media marketing.

9. Future prospects: Conclude your essay by discussing the future prospects of tourism in India and the potential for further growth and development in the coming years.

10. Conclusion: Summarize the key points of your essay and reiterate the importance of tourism in India as a growing global attraction.

Essay on Tourism In India A Growing Global Attraction in 10 Lines – Examples

1. India is one of the fastest-growing tourist destinations in the world, attracting millions of visitors each year. 2. The country’s rich cultural heritage, diverse landscapes, and vibrant festivals make it a popular choice for travelers. 3. India offers a wide range of experiences, from exploring ancient temples and historical sites to relaxing on beautiful beaches and trekking in the Himalayas. 4. The country’s hospitality industry has seen significant growth, with luxury hotels, boutique resorts, and homestays catering to all types of travelers. 5. The government has also taken steps to promote tourism, including launching campaigns to attract more international visitors. 6. India’s cuisine is another major draw for tourists, with its flavorful dishes and regional specialties enticing food lovers from around the world. 7. The country’s wildlife sanctuaries and national parks are home to a diverse range of flora and fauna, making it a paradise for nature enthusiasts. 8. India’s traditional art forms, such as dance, music, and handicrafts, are also a major attraction for tourists looking to experience the country’s rich cultural heritage. 9. The country’s festivals, such as Diwali, Holi, and Navratri, offer a unique glimpse into India’s vibrant and colorful traditions. 10. With its growing popularity as a global tourist destination, India is poised to become a major player in the international tourism industry in the coming years.

Sample Essay on Tourism In India A Growing Global Attraction in 100-180 Words

Tourism in India has seen a significant growth in recent years, making it a popular global attraction. With its rich cultural heritage, diverse landscapes, and vibrant traditions, India offers a unique and unforgettable experience for travelers.

From the majestic Himalayas in the north to the serene backwaters of Kerala in the south, India has something to offer for every type of traveler. The country is home to numerous UNESCO World Heritage sites, bustling cities, and picturesque beaches, making it a must-visit destination for tourists from around the world.

In addition to its natural beauty, India also boasts a rich history and cultural heritage, with ancient temples, palaces, and forts that showcase the country’s rich past. The warm hospitality of the Indian people, delicious cuisine, and colorful festivals further add to the charm of this incredible country.

Overall, tourism in India is on the rise, attracting millions of visitors each year who come to explore its diverse attractions and experience the magic of this incredible country.

Short Essay on Tourism In India A Growing Global Attraction in 200-500 Words

India is a country rich in culture, history, and natural beauty, making it a popular destination for tourists from around the world. With its diverse landscapes, vibrant cities, and ancient monuments, India has become a growing global attraction for travelers seeking unique and unforgettable experiences.

One of the main reasons why tourism in India is on the rise is the country’s rich cultural heritage. India is home to a wide variety of religions, languages, and traditions, each with its own unique customs and practices. From the colorful festivals of Holi and Diwali to the ancient temples of Varanasi and Khajuraho, visitors to India are immersed in a world of history and tradition that is unlike any other.

In addition to its cultural attractions, India also boasts a stunning natural landscape that draws tourists from all over the world. From the snow-capped peaks of the Himalayas to the sandy beaches of Goa, India offers a diverse range of environments for travelers to explore. The country is also home to several national parks and wildlife sanctuaries, where visitors can see exotic animals such as tigers, elephants, and rhinoceroses in their natural habitats.

Furthermore, India’s bustling cities are a major draw for tourists looking to experience the country’s modern side. From the high-tech metropolis of Mumbai to the historic streets of Delhi, India’s urban centers are a vibrant mix of old and new. Visitors can shop for traditional handicrafts in bustling markets, sample delicious street food from roadside vendors, and explore ancient forts and palaces that tell the story of India’s rich history.

Another factor contributing to the growth of tourism in India is the country’s increasing focus on infrastructure and hospitality. In recent years, the Indian government has invested heavily in improving transportation networks, building new hotels and resorts, and promoting tourism-friendly policies to attract more visitors. As a result, India has seen a steady increase in the number of tourists visiting the country each year, with millions of travelers from around the world flocking to its shores to experience all that it has to offer.

In conclusion, tourism in India is a growing global attraction that offers travelers a unique and unforgettable experience. With its rich cultural heritage, stunning natural landscapes, vibrant cities, and modern amenities, India has something to offer every type of traveler. Whether you’re looking to explore ancient temples, relax on a tropical beach, or sample delicious cuisine, India has it all. As the country continues to invest in its tourism industry and promote itself as a top destination for travelers, it is sure to remain a popular choice for tourists from around the world for years to come.

Essay on Tourism In India A Growing Global Attraction in 1000-1500 Words

Tourism in India: A Growing Global Attraction

India, with its rich cultural heritage, diverse landscapes, and vibrant traditions, has emerged as a popular tourist destination in recent years. The country’s tourism industry has witnessed significant growth, attracting millions of visitors from around the world. From the majestic Himalayas in the north to the serene backwaters of Kerala in the south, India offers a wide range of experiences for travelers seeking adventure, relaxation, or cultural immersion. In this essay, we will explore the factors contributing to the growth of tourism in India and the challenges and opportunities that lie ahead.

One of the key factors driving the growth of tourism in India is the country’s rich cultural heritage. India is home to some of the world’s oldest civilizations, with a history that dates back thousands of years. The country’s diverse cultural landscape includes ancient temples, majestic palaces, and vibrant festivals that showcase the unique traditions and customs of its people. Tourists from around the world are drawn to India’s cultural attractions, eager to explore its historical sites, sample its cuisine, and immerse themselves in its rich tapestry of traditions.

Another factor contributing to the growth of tourism in India is the country’s diverse landscapes. From the snow-capped peaks of the Himalayas to the sun-kissed beaches of Goa, India offers a wide range of natural attractions for travelers to explore. The country’s national parks and wildlife sanctuaries are home to a diverse array of flora and fauna, making it a paradise for nature lovers and wildlife enthusiasts. The backwaters of Kerala, the deserts of Rajasthan, and the lush tea plantations of Darjeeling are just a few examples of the diverse landscapes that make India a unique and captivating destination for tourists.

In addition to its cultural heritage and natural beauty, India’s hospitality industry has also played a significant role in attracting tourists to the country. The growth of the tourism sector has led to the development of world-class hotels, resorts, and guesthouses that cater to the needs of travelers from around the world. From luxury resorts in popular tourist destinations to budget accommodations in remote villages, India offers a wide range of options for tourists seeking comfortable and affordable lodging during their stay.

The government of India has also played a key role in promoting tourism in the country. In recent years, the government has launched several initiatives to attract more tourists to India, including the “Incredible India” campaign, which showcases the country’s cultural and natural attractions to a global audience. The government has also implemented policies to streamline the visa process for foreign tourists, making it easier for them to visit India and explore its many wonders. These efforts have helped to boost the growth of the tourism sector and position India as a leading global tourist destination.

Despite the many opportunities that tourism presents for India, there are also challenges that need to be addressed in order to sustain the growth of the industry. One of the key challenges facing the tourism sector in India is the need for infrastructure development. While major cities like Delhi, Mumbai, and Bangalore have well-developed transportation networks and tourist facilities, many rural areas and smaller towns lack the necessary infrastructure to support a growing number of visitors. Improving roads, airports, and accommodations in these areas will be essential to attracting more tourists and spreading the benefits of tourism to all regions of the country.

Another challenge facing the tourism industry in India is the issue of sustainability. As the number of tourists visiting India continues to grow, there is a growing concern about the impact of tourism on the environment and local communities. Overcrowding at popular tourist sites, pollution from transportation and waste, and the depletion of natural resources are just a few of the issues that need to be addressed in order to ensure that tourism in India remains sustainable in the long term. Implementing responsible tourism practices, promoting eco-friendly accommodations and transportation options, and engaging with local communities to ensure that they benefit from tourism are all essential steps that need to be taken to address these challenges.

Despite these challenges, the future of tourism in India looks bright. With its rich cultural heritage, diverse landscapes, and warm hospitality, India has all the ingredients to become a leading global tourist destination. By investing in infrastructure development, promoting sustainable tourism practices, and engaging with local communities, India can continue to attract millions of visitors from around the world and showcase the beauty and diversity of its land and people. As the country continues to grow and evolve, tourism in India will play an increasingly important role in driving economic growth, promoting cultural exchange, and fostering understanding and friendship among people from different parts of the world.

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Tourism Sector in India – Explained, pointwise

Current Affairs Classes Pre cum Mains 2025, Batch Starts: 11th September 2024 Click Here for more information

• 1 Introduction
• 2 What is the current status of Tourism Sector in India?
• 3 What are the driving factors of Tourism Sector in India?
• 4 What are the challenges faced by the Tourism Sector in India?
• 5 What steps have been taken for the development of Tourism Sector in India?
• 6 What more steps can be taken going ahead?
• 7 Conclusion

Introduction

A three-day National Conference of Tourism Ministers of States was held for the first time in Dharmsala (Himachal Pradesh) recently. The purpose of the Conference was to discuss, debate, and deliberate on modes and mechanisms to develop tourism sector in India. The meeting came up with ‘ Dharamshala Declaration ‘. The Dharamshala Declaration aims to recognise India’s role in contributing towards global tourism as well as focus on recovery by also promoting domestic tourism, which has been overlooked for long. India is a vast country with huge geographical, climatic, landscape, wildlife, heritage and cultural diversity. As such India has huge tourism potential. Yet this potential has remained under-utilized. In this context, the Ministry of Tourism has undertaken several initiatives to boost tourism in India.

What is the current status of Tourism Sector in India?

Before the onset of the pandemic, the contribution of tourism sector to India’s GDP had reached ~US$ 250 billion in 2018. However, the contribution had fallen to US$ 122 billion in 2020 due to pandemic. The share of Tourism to GDP has hovered around ~5-6%. With post-pandemic recovery, the tourism industry is  expected to reach US$ 512 billion by 2028.

Source: IBEF

Tourism Sector is the third-largest foreign exchange earner for the country in 2019.  The foreign exchange earnings between 2016 and 2019 increased at a CAGR of 7%, but dipped in 2020 due to the COVID-19 pandemic. By 2028, Indian tourism and hospitality is expected to earn US$ 50.9 billion as visitor exports compared with US$ 28.9 billion in 2018. Foreign Tourist arrivals had reached 10.9 million in 2019, before falling to 2.7 million in 2020 due to the pandemic.

India was ranked 34th in the Travel & Tourism Competitiveness Report 2019 published by the World Economic Forum. The Economic Impact 2019 Report published by the World Tourism and Travel Council (WTTC) has noted that between 2014-19, India witnessed the strongest growth in the number of jobs created (6.36 million), followed by China (5.47 million) and the Philippines (2.53 million).

In 2020, the Indian tourism sector accounted for 39 million jobs, which was 8% of the total employment in the country. By 2029, it is expected to account for about 53 million jobs. Tourism sector provides diverse opportunities for jobs like in hospitality/hotels/accommodation, transportation, tour guides, travel operations etc.

Source: IBEF. Components of Tourism Sector

What are the driving factors of Tourism Sector in India?

The Tourism Sector in India is driven by various factors like diverse attractions, robust demand (like for medical tourism) and attractive opportunities.

In addition to the above, rapidly expanding India economy is providing huge opportunities for business tourism. According to the World Bank, India has overtaken Japan to become the world‟s third  largest  economy in  terms  of purchasing power parity (PPP). India holds a 6.4% share of global GDP on a PPP basis. Because of the economic growth, foreign players are interested to establish their operational facilities in the country. Domestic investors have also made huge investments to expand their business. Tourism industry gets benefited from the growing economic environment and investment made by  both  domestic and foreign investors. The  country‟s growing  economic environment acts as one of the major influential driver for tourism growth and development of the country.

What are the challenges faced by the Tourism Sector in India?

Awareness : Despite promotional campaigns by the Government, the awareness regarding India as a tourist destination remains low. Even among domestic tourists, the choice is limited to few popular destinations which remain overcrowded, while many other potential places receive low footfalls of tourists. The information portals and centres are poorly managed. There is lack of promotional campaigns in foreign countries. The absence of online branding campaigns fail to provide information to attract tourists.

Infrastructure and Safety : Many popular destinations lack air connectivity, especially in the hilly regions. Moreover, there is lack of proper hygienic facilities in may places. Lack of cleanliness is off-putting to many tourists. In addition there are safety concerns especially among foreign visitors because of few cases of harassment. Poor experience of some tourists leads to bad word-of-mouth information impacting perception of potential tourists.

Communication : Many tourists face communication problem while in India. This makes them dependent on tourist guides or travel operators to curate their travel in India.

Lack of Skilled Manpower : There is dearth of skilled manpower especially multi-lingual tour guides or hotel staff. The sector is dominated by small unorganized players who can’t spend on skilling their employees or sensitising them to cultural values of the foreign tourists. This impacts tourist experience.

Visa Process : The Government had started the e-visa process (online) which has led to increase in foreign tourists. However, the visa-on-arrival facility is limited to very few countries, limiting foreign tourists.

Currency Fluctuations : Another issue is the fluctuations in the currency exchange rates. The inability to know the value of a currency means that long-range tourism prices are especially hard to predict and the fallout from this monetary instability is already impacting multiple tourism support systems.

Although the coronavirus crisis has short-term destructive effects on the tourism industry, it is challenging the practices of the tourism industry and is drawing attention to a succession of issues like poor risk management in the travel industry, viral globalization, and travel of diseases with tourists to cross borders.

What steps have been taken for the development of Tourism Sector in India?

Infrastructure : The Government has been increasing investments in strengthening of the country’s road and rail networks and promoting port development is a significant driver for the growth of the Tourism sector. The Adarsh Station Scheme is helping modernize railway stations, while the Regional Connectivity Scheme – UDAN ( Ude Desh ka Aam Nagrik ), is helping make air travel more economical and widespread to hitherto unserved routes. The Swadesh Darshan and PRASHAD schemes aim to stimulate growth in niche tourism segments such as religious, heritage, wellness, medical, adventure, MICE, wildlife etc. Under the Swadesh Darshan Scheme, the Government has launched several theme based circuits like Buddhist circuit which covers destinations associated with the life of Lord Buddha.

Promotional Campaign : Promotional activities such as the Incredible India 2.0 campaign focuses on niche tourism products including yoga, wellness, luxury, cuisine wildlife among others. “ Find the Incredible You ” Campaign focuses on the promotion of niche tourism products of the Country on digital and social media.

Information Helpline : The government has introduced the concept of e-tourist and e-medical visas which has helped increase inbound tourists to the country. Additional initiatives such as Atithi Devo Bhava , a 24×7 multi-lingual Tourist Helpline, among others have helped improve the safety and security of tourists. On a pilot basis, an ‘ Incredible India Helpline ’ has been set up to guide the tourists.

Safety : The Ministry of Tourism has adopted a code of conduct for safe tourism, which contains a set of guidelines to encourage tourism activities to be undertaken with respect to basic rights like dignity, and  safety of both tourists and local residents, in particular women and children.

Investment : The government allows 100% Foreign Direct Investment in the Travel and Tourism sector through the automatic route to increase investments across the sector. More recently, the GST rate cut on hotel room tariffs across the board has been a positive move for the industry and is expected to boost the sector’s competitiveness globally.

Cleanliness and Hygiene : Major cleanliness campaign has been launched under the Swachh Bharat movement for protecting and preserving the sanctity of monuments of national heritage . The Ministry of Tourism has also launched awareness campaign to ensure cleanliness of surroundings and help create a Swachh Bharat, Swachh Smarak .

Assistance to States : Financial assistance to states, including places of religious importance, for various tourism projects in consultation with them subject to availability of funds, inter-se priority, liquidation of pending utilisation certificates and adherence to the scheme guidelines.

Digital Database : In September 2021, the Government launched NIDHI 2.0 (National Integrated Database of Hospitality Industry), a scheme which will maintain a hospitality database comprising accommodation units, travel agents, tour operators and others. NIDHI 2.0 will facilitate digitalisation of the tourism sector by encouraging hotels to register themselves on the platform.

Skilling : The Ministry of Tourism has introduced the Incredible India Tourist Facilitator (IITF) and Incredible India Tourist Guide (IITG) Certification Programme to create an online learning platform of well-trained tourist facilitators and guides across the country.

The Ministry of Tourism had launched an initiative called SAATHI (System for Assessment, Awareness & Training for Hospitality Industry) by partnering with the Quality Council of India (QCI) in October 2020. The initiative was focused on effective implementation of guidelines/SOPs issued with reference to COVID-19 for safe operations of hotels, restaurants, and other units.

What more steps can be taken going ahead?

First , The government should continue to promote India’s diversity and rich heritage to re-establish its position as a tourist paradise. The promotional campaigns should target both domestic and foreign tourists. Similarly, the extent of theme-based tourist circuits can be expanded.

Second , the skilling initiatives should be scaled-up . Tourism sector has a potential to provide lot of livelihood opportunities in smaller cities/towns (below tier-2 level). It can help address the issue of jobless growth.

Third , there is need to balance the promotion of tourism with safeguarding the physical, social, and cultural environment in the destination areas. The government should also promote green and sustainable tourism to tackle issues relating to water crisis, pollution, waste management, etc.

Fourth , the Government should further reform the tourist visa norms and processes to facilitate tourism. The Government should also explore the possibility of expanding the visa-on-arrival facility.

Fifth , the focus should also be on supporting and promoting the emerging segments of tourism.

Source: IBEF. Emerging Segments of Tourism.

The tourism sector in India is gradually recovering from the impact of the pandemic. Even during the pandemic, the sector had shown resilience by adapting its operations to ensure safe practices and social distancing. The sector has huge untapped potential in India. The multiplier effect associated with the tourism sector can help raise the income levels and ensure inclusive growth. A burgeoning tourism industry can prove to be vital in ensuring India’s transition to a high income economy.

Syllabus : GS III, Indian Economy and issues related to growth.

Source : The Hindu , Hindustan Times , IBEF

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Paragraph, 10 Lines, 400, 500 & 600 Word Essay on Tourism in India a Growing Global Attractions

Table of Contents

10 Lines on Tourism in India: A Growing Global Attraction

• Tourism in India is rapidly growing and has become a global attraction.
• The country’s rich cultural heritage and diverse landscapes make it a desirable destination for travelers.
• India’s historical treasures, such as the Taj Mahal and ancient temples, draw tourists from all over the world.
• The government’s initiatives, like the Incredible India campaign, have successfully promoted India as a tourist hotspot.
• Efforts to simplify visa procedures and improve infrastructure have made it easier for visitors to explore the country.
• Festivals and traditional arts in India offer unique cultural experiences for tourists.
• The country’s natural beauty, including mountains, beaches, and backwaters, provides a range of outdoor activities for travelers.
• Tourism has contributed to the local economy, creating job opportunities in hospitality and services.
• The growth of tourism has helped preserve and promote India’s cultural heritage.
• India’s growing tourism industry is propelling it towards becoming one of the world’s top tourist destinations.

Paragraph on Tourism in India: A Growing Global Attraction

Tourism in India has emerged as a rapidly growing global attraction in recent years. With its rich cultural heritage, diverse landscapes, and historical treasures, India offers a wide range of experiences to travelers from around the world. From the majestic Taj Mahal in Agra to the serene backwaters of Kerala, India’s tourism industry has something to offer everyone. One of the key factors behind tourism growth in India is the government’s focused efforts to promote the country as a tourist destination. Initiatives like the Incredible India campaign have successfully showcased the country’s unique attractions and attracted international tourists.

Additionally, the government has also taken steps to simplify visa procedures and improve infrastructure, making it easier for visitors to explore the country. India’s cultural heritage is another major draw for tourists. With its vibrant festivals, diverse cuisine, and traditional arts, India offers a rich tapestry of experiences for travelers seeking authentic cultural immersion. Whether it’s witnessing the grandeur of classical dance forms like Kathakali or enjoying Diwali festivities, there is no shortage of historical wonders to explore in India.

Furthermore, India’s natural beauty is a significant factor in its growing tourism industry. From the snow-capped peaks of the Himalayas to the tranquil backwaters of Kerala, the country’s diverse landscapes offer breathtaking views and a range of outdoor activities. Adventure enthusiasts can indulge in trekking, wildlife safaris, and white-water rafting, while nature lovers can revel in national parks and pristine beaches. The growth of tourism in India has also had a positive impact on the local economy. It has created numerous job opportunities, particularly in the hospitality and service sectors, and contributed significantly to the country’s GDP.

Additionally, the tourism industry has played a vital role in preserving and promoting India’s cultural heritage, ensuring its preservation for future generations. In conclusion, tourism in India is experiencing remarkable growth as it continues to capture global travelers with its rich cultural heritage, diverse landscapes, and historical treasures. With the government’s support and ongoing efforts to promote the country, India is well on its way to becoming one of the world’s top tourist destinations.

400-Word Descriptive Essay on Tourism in India: A Growing Global Attraction

Introduction:.

Tourism plays a pivotal role in the global economy, contributing significantly to employment, socioeconomic development, and cultural exchange. With its rich history, diverse cultural heritage, scenic landscapes, and warm hospitality, India has emerged as a prominent worldwide tourist destination. This essay will discuss the growing global attractions that make India a significant player in the tourism industry.

Cultural diversity:

India is a land of tremendous diversity, boasting a vibrant tapestry of different religions, languages, art forms, music, dance, and customs. Cultural richness is a major attraction for international tourists. From magnificent UNESCO World Heritage sites like the Taj Mahal and Qutub Minar in Delhi to ancient cave paintings in Ajanta and Ellora, India offers a plethora of cultural experiences. Festivals like Diwali, Holi, and Navratri provide tourists with an opportunity to witness the vibrant traditions and celebrations that define the Indian subcontinent.

Historical marvels:

India’s rich history tapestry is an immense draw for history enthusiasts and curious travelers alike. From the architectural marvels of ancient civilizations in Harappa and Mohenjo-Daro to the magnificent Mughal palaces and forts in Rajasthan, India offers a glimpse into its captivating past. Colonial architecture remnants in cities like Mumbai, Kolkata, and Chennai further enhance historical allure.

Spiritual heritage:

India is the cradle of several major religions, including Hinduism, Buddhism, Jainism, and Sikhism. The presence of iconic religious sites like Varanasi, Rishikesh, Bodh Gaya, Amritsar, and the sacred rivers of the Ganges and Yamuna makes India a must-visit destination for spiritual seekers. Additionally, ashrams, yoga retreats, and meditation centers across the country draw millions of tourists seeking inner peace and enlightenment.

Natural wonders:

India is home to breathtaking natural landscapes ranging from towering peaks in the Himalayas to splendid beaches in Goa and Kerala. The serene backwaters of Kerala, the picturesque hill stations of Darjeeling and Shimla, and the marvelous beauty of national parks like Jim Corbett and Ranthambore have captured travelers’ imagination. Wildlife migration in sanctuaries such as Gujarat’s Gir Forest adds another dimension to India’s natural wonders.

Culinary delights:

Indian cuisine is renowned for its vibrant flavors and varied regional specialties. From the spicy curries of South India to the delectable street food of Mumbai and the traditional Thali meals of Rajasthan, Indian cuisine offers an exceptional gastronomic experience. Culinary tours and cooking classes have gained popularity among tourists seeking authentic Indian tastes.

Conclusion:

India’s growing global attractions make it an enticing destination for travelers around the world. Cultural diversity, historical marvels, spiritual heritage, natural wonders, and culinary delights provide an immersive and unforgettable experience for all who visit. However, it is crucial to balance tourism benefits with sustainable practices that conserve the environment, preserve cultural heritage, and respect local communities. By doing so, India can continue to flourish as a global attraction while positively impacting its citizens’ lives.

550 Word Expository Essay on Tourism in India: A Growing Global Attraction

India, a land of diverse cultural heritage, vibrant traditions, and breathtaking landscapes, has emerged as one of the world’s fastest-growing tourist destinations. With its rich history, distinct architecture, and a plethora of natural wonders, India offers a myriad of attractions that capture visitors from all corners of the globe. In this essay, we will explore some of the most compelling aspects of tourism in India, highlighting its growing global appeal.

Historical and Cultural Splendors:

One of the main factors contributing to India’s growing global recognition is its historical and cultural splendor. The country is home to numerous UNESCO World Heritage Sites, such as the stunning Taj Mahal, the intricate caves of Ajanta and Ellora, and the magnificent forts and palaces of Rajasthan. These architectural marvels bear witness to India’s rich and diverse past, spanning multiple dynasties and empires.

Moreover, India’s vibrant cultural tapestry further enhances its appeal. The country’s festivals, such as Diwali and Holi, provide visitors with an unparalleled opportunity to immerse themselves in ancient traditions. They also provide an opportunity to witness grand spectacles of color, music, and dance. The exquisitely intricate classical Indian dances, such as Kathak and Bharatanatyam, showcase the grace and elegance of Indian art forms.

Breathtaking natural landscapes:

India’s varied and breathtaking natural landscapes add another layer to its growing global appeal. From the towering peaks of the Himalayas to the serene backwaters of Kerala and the pristine beaches of Goa, there is something for everyone in India.

The country’s national parks and wildlife sanctuaries also attract nature enthusiasts. The iconic Bengal tigers of Ranthambore National Park, the elusive snow leopards of Hemis National Park, and the stunning birdlife of Bharatpur Bird Sanctuary provide visitors with unparalleled wildlife experiences.

Moreover, the picturesque hill stations nestled in the Western Ghats and the idyllic tea estates of Darjeeling and Assam offer respite from bustling city life. The popularity of wellness retreats, yoga, and meditation centers further highlights India’s emphasis on holistic well-being and its allure as a destination for rejuvenation.

Spiritual awakening:

India’s long-standing association with spirituality makes it an enticing destination for those seeking spiritual awakening. The holy city of Varanasi, nestled on the banks of the sacred Ganges River, attracts pilgrims and seekers from all over the world. Witnessing the ancient ritual of evening aarti or taking a boat ride along the river at sunrise is spiritually enriching.

Moreover, spiritual leaders such as Mahatma Gandhi and Swami Vivekananda resonate globally. Ashrams in Rishikesh, the yoga capital of the world, offer seekers the opportunity to immerse themselves in yoga, meditation practices, and philosophical discourses. This fosters personal growth and self-discovery.

India’s growing global attraction in the tourism industry can be credited to its historical and cultural splendors, breathtaking natural landscapes, and deep spiritual roots. As the country continues to invest in tourism infrastructure, ensure safety and comfort for travelers, and promote its enchanting attractions, it is likely to witness an even broader inflow of tourists from across the globe. As visitors explore India’s fascinating tapestry, they become immersed in an experience that is simultaneously awe-inspiring, enlightening, and humbling.

600-Word Argumentative Essay on Tourism in India: A Growing Global Attraction

Introduction.

India, with its rich cultural heritage, breathtaking landscapes, diverse wildlife, and vibrant traditions, has emerged as one of the fastest-growing tourist destinations worldwide. This essay aims to present an argumentative analysis of the growing global attractions that make India a favored choice for tourists from across the globe. By exploring India’s historical sites, natural wonders, spiritual retreats, and culinary delights, we can understand why tourism continues to thrive and capture visitors.

Historical and Cultural Significance

India’s historical sites hold immense significance, attracting millions of tourists each year. The iconic Taj Mahal, a UNESCO World Heritage Site, is a testament to India’s architectural brilliance and eternal love stories. Similarly, historical cities like Delhi, Jaipur, and Kolkata offer monuments, palaces, and temples. This provides visitors with a glimpse into India’s glorious past.

Cultural diversity is another aspect that makes India an appealing destination. From the colorful festivals of Holi and Diwali to classical dance forms such as Bharatanatyam and Kathak, tourists are fascinated by the vibrant traditions that reflect the country’s rich cultural tapestry. Moreover, India’s age-old traditions of yoga and meditation have gained tremendous popularity globally, attracting tourists seeking spiritual enlightenment.

Natural wonders and ecotourism

India’s diverse landscapes offer unique opportunities for nature enthusiasts. The snow-capped Himalayas provide breathtaking views but also serve as a hotspot for adventure tourism, such as trekking and mountaineering. Additionally, India is home to numerous national parks and wildlife sanctuaries, showcasing the country’s incredible biodiversity.

The majestic Royal Bengal Tiger, found primarily in India, remains a major attraction for wildlife lovers. The country’s protected areas such as Ranthambore National Park and Jim Corbett National Park offer thrilling safaris, providing visitors with an up-close experience of India’s exotic flora and fauna.

Spiritual retreats and wellness tourism

India’s spiritual realm, deeply rooted in ancient philosophies and teachings, appeals to many tourists seeking spiritual enlightenment and rejuvenation. Cities like Rishikesh, Varanasi, and Amritsar are considered sacred by millions of pilgrims. These pilgrims visit ancient temples, bathe in holy rivers, and participate in rituals.

Additionally, India’s wellness tourism sector has gained significant momentum in recent years. Ayurveda, the traditional Indian medicine system, attracts tourists seeking holistic healing and relaxation. World-class wellness retreats and spa centers in Kerala, Goa, and other regions bring together Ayurveda, yoga, and meditation practices, providing visitors with a harmonious experience.

Culinary delights

Indian cuisine, known for its vibrant flavors and aromatic spices, has become a global sensation. Food tourism in India thrives due to its diverse regional cuisines, each offering a distinct blend of taste and culinary techniques. From Mumbai’s street food culture to Rajasthan’s royal delicacies, tourists are immersed in a gastronomic adventure that leaves a lasting impression.

India’s growing global attractions, encompassing its historical and cultural significance, natural wonders, spiritual retreats, and culinary delights, make it an undeniable force in the global tourism industry. The country’s ability to cater to a broad spectrum of interests and preferences ensures tourists find something captivating everywhere. However, it is crucial for India to strike a balance between preserving its rich heritage and adapting to the evolving needs of tourists to sustain its growth in the long run. As more travelers open themselves to India’s charm, the prospects of the country’s tourism industry flourishing globally remain promising.

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Growth and Performance of Tourism Industry in India

• February 2015
• Conference: Int. Conference on Recent Trends in Commerce, Economics and Management
• At: Satara Maharashtra India

• Karmaveer Bhaurao Patil University Satara (MS) India

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Tourism Essay for Students and Children

500+ Words Essay on Tourism

Tourism Essay – Tourism is a major economic activity that has developed significantly over the years. It’s an activity that can be recognized in both developed and developing nations. In general terms, tourism is the movement of a person from one place to another to visit and mesmerize the beauty of that place or to have fun. Moreover, the concept of traveling is considered a luxury and only people with higher income can afford this luxury.

The Growth of Tourism

Earlier our ancestors used to travel by sea routes as it was a convenient and most affordable medium but it was time taking. Due to, technological advancement we can now easily travel to any place without wasting time we can travel thousands of miles within a few hours. Technological advancement has shrunk the earth into a global village. Besides, the modern modes are much safer than the modes that our predecessors used.

Effect of Tourism on a Country

For any country, tourism generates a lot of money especially a country like India. Due to the Taj Mahal (one of the seven wonders of the world) every year the government raise a huge sum of revenue. Also, because of tourism other industries also bloom. Such industries include transportation, wildlife, arts and entertainment, accommodation, etc.

Moreover, this ultimately leads to the creation of job and other opportunities in the area. But there are some drawbacks too which can affect the lifestyle and cultural value of the country.

Importance of Tourism

Traveling is a tiring and difficult thing and not everyone is able to travel. But at the same time, it’s a fun activity that takes your tiredness away. Travelling adds flavor to life as you travel to different places that have a different culture and lifestyle. Also, it’s an easy way to learn about the culture and tradition of a place. Besides, for many areas, tourism is their main source of income.

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India- A Tourist Attraction

The Taj Mahal is not the only destination in India that attract tourist. Likewise, there are hundreds of tourist destination that is spread over the Indian plateau. India has a large variety of Flora and Fauna. Besides, the equator divides the geographical land of India into almost two equal halves that make India a country where six seasons occurs.

Moreover, in almost every city of India, there is a historical monument made by the rulers in their time period.

Benefits of Tourism

Tourism not only benefits the government but also the people that live in the local area. It also creates a business as well as employment opportunities for the local people which ultimately help the government to earn income.

Benefits Due to Tourism

As we know that tourism contributes a lot to the revenue of the country. Also, the government uses this income for the growth and development of the country. Likewise, they construct dams, wildlife sanctuaries, national parks, Dharamshala and many more.

In conclusion, we can say that tourism is a very productive activity both for the tourist and the government. As they support each other simultaneously. Also, the government should consider improving the conditions of the country as more and more number of tourist visit their country.

Above all, tourism is one of the fastest-growing industry in the world that has changed the scenario of the world.

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