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How to Create an Engaging Photo Essay (with Examples)

Photo essays tell a story in pictures. They're a great way to improve at photography and story-telling skills at once. Learn how to do create a great one.

Learn | Photography Guides | By Ana Mireles

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Photography is a medium used to tell stories – sometimes they are told in one picture, sometimes you need a whole series. Those series can be photo essays.

If you’ve never done a photo essay before, or you’re simply struggling to find your next project, this article will be of help. I’ll be showing you what a photo essay is and how to go about doing one.

You’ll also find plenty of photo essay ideas and some famous photo essay examples from recent times that will serve you as inspiration.

If you’re ready to get started, let’s jump right in!

Table of Contents

What is a Photo Essay?

A photo essay is a series of images that share an overarching theme as well as a visual and technical coherence to tell a story. Some people refer to a photo essay as a photo series or a photo story – this often happens in photography competitions.

Photographic history is full of famous photo essays. Think about The Great Depression by Dorothea Lange, Like Brother Like Sister by Wolfgang Tillmans, Gandhi’s funeral by Henri Cartier Bresson, amongst others.

What are the types of photo essay?

Despite popular belief, the type of photo essay doesn’t depend on the type of photography that you do – in other words, journalism, documentary, fine art, or any other photographic genre is not a type of photo essay.

Instead, there are two main types of photo essays: narrative and thematic .

As you have probably already guessed, the thematic one presents images pulled together by a topic – for example, global warming. The images can be about animals and nature as well as natural disasters devastating cities. They can happen all over the world or in the same location, and they can be captured in different moments in time – there’s a lot of flexibility.

A narrative photo essa y, on the other hand, tells the story of a character (human or not), portraying a place or an event. For example, a narrative photo essay on coffee would document the process from the planting and harvesting – to the roasting and grinding until it reaches your morning cup.

What are some of the key elements of a photo essay?

• Tell a unique story – A unique story doesn’t mean that you have to photograph something that nobody has done before – that would be almost impossible! It means that you should consider what you’re bringing to the table on a particular topic.
• Put yourself into the work – One of the best ways to make a compelling photo essay is by adding your point of view, which can only be done with your life experiences and the way you see the world.
• Add depth to the concept – The best photo essays are the ones that go past the obvious and dig deeper in the story, going behind the scenes, or examining a day in the life of the subject matter – that’s what pulls in the spectator.
• Nail the technique – Even if the concept and the story are the most important part of a photo essay, it won’t have the same success if it’s poorly executed.
• Build a structure – A photo essay is about telling a thought-provoking story – so, think about it in a narrative way. Which images are going to introduce the topic? Which ones represent a climax? How is it going to end – how do you want the viewer to feel after seeing your photo series?
• Make strong choices – If you really want to convey an emotion and a unique point of view, you’re going to need to make some hard decisions. Which light are you using? Which lens? How many images will there be in the series? etc., and most importantly for a great photo essay is the why behind those choices.

9 Tips for Creating a Photo Essay

Credit: Laura James

1. Choose something you know

To make a good photo essay, you don’t need to travel to an exotic location or document a civil war – I mean, it’s great if you can, but you can start close to home.

Depending on the type of photography you do and the topic you’re looking for in your photographic essay, you can photograph a local event or visit an abandoned building outside your town.

It will be much easier for you to find a unique perspective and tell a better story if you’re already familiar with the subject. Also, consider that you might have to return a few times to the same location to get all the photos you need.

2. Follow your passion

Most photo essays take dedication and passion. If you choose a subject that might be easy, but you’re not really into it – the results won’t be as exciting. Taking photos will always be easier and more fun if you’re covering something you’re passionate about.

3. Take your time

A great photo essay is not done in a few hours. You need to put in the time to research it, conceptualizing it, editing, etc. That’s why I previously recommended following your passion because it takes a lot of dedication, and if you’re not passionate about it – it’s difficult to push through.

4. Write a summary or statement

Photo essays are always accompanied by some text. You can do this in the form of an introduction, write captions for each photo or write it as a conclusion. That’s up to you and how you want to present the work.

5. Learn from the masters

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Making a photographic essay takes a lot of practice and knowledge. A great way to become a better photographer and improve your storytelling skills is by studying the work of others. You can go to art shows, review books and magazines and look at the winners in photo contests – most of the time, there’s a category for photo series.

6. Get a wide variety of photos

Think about a story – a literary one. It usually tells you where the story is happening, who is the main character, and it gives you a few details to make you engage with it, right?

The same thing happens with a visual story in a photo essay – you can do some wide-angle shots to establish the scenes and some close-ups to show the details. Make a shot list to ensure you cover all the different angles.

Some of your pictures should guide the viewer in, while others are more climatic and regard the experience they are taking out of your photos.

7. Follow a consistent look

Both in style and aesthetics, all the images in your series need to be coherent. You can achieve this in different ways, from the choice of lighting, the mood, the post-processing, etc.

8. Be self-critical

Once you have all the photos, make sure you edit them with a good dose of self-criticism. Not all the pictures that you took belong in the photo essay. Choose only the best ones and make sure they tell the full story.

9. Ask for constructive feedback

Often, when we’re working on a photo essay project for a long time, everything makes perfect sense in our heads. However, someone outside the project might not be getting the idea. It’s important that you get honest and constructive criticism to improve your photography.

How to Create a Photo Essay in 5 Steps

Credit: Quang Nguyen Vinh

1. Choose your topic

This is the first step that you need to take to decide if your photo essay is going to be narrative or thematic. Then, choose what is it going to be about?

Ideally, it should be something that you’re interested in, that you have something to say about it, and it can connect with other people.

2. Research your topic

To tell a good story about something, you need to be familiar with that something. This is especially true when you want to go deeper and make a compelling photo essay. Day in the life photo essays are a popular choice, since often, these can be performed with friends and family, whom you already should know well.

3. Plan your photoshoot

Depending on what you’re photographing, this step can be very different from one project to the next. For a fine art project, you might need to find a location, props, models, a shot list, etc., while a documentary photo essay is about planning the best time to do the photos, what gear to bring with you, finding a local guide, etc.

Every photo essay will need different planning, so before taking pictures, put in the required time to get things right.

4. Experiment

It’s one thing to plan your photo shoot and having a shot list that you have to get, or else the photo essay won’t be complete. It’s another thing to miss out on some amazing photo opportunities that you couldn’t foresee.

So, be prepared but also stay open-minded and experiment with different settings, different perspectives, etc.

5. Make a final selection

Editing your work can be one of the hardest parts of doing a photo essay. Sometimes we can be overly critical, and others, we get attached to bad photos because we put a lot of effort into them or we had a great time doing them.

Try to be as objective as possible, don’t be afraid to ask for opinions and make various revisions before settling down on a final cut.

7 Photo Essay Topics, Ideas & Examples

Credit: Michelle Leman

• Architectural photo essay

Using architecture as your main subject, there are tons of photo essay ideas that you can do. For some inspiration, you can check out the work of Francisco Marin – who was trained as an architect and then turned to photography to “explore a different way to perceive things”.

You can also lookup Luisa Lambri. Amongst her series, you’ll find many photo essay examples in which architecture is the subject she uses to explore the relationship between photography and space.

• Process and transformation photo essay

This is one of the best photo essay topics for beginners because the story tells itself. Pick something that has a beginning and an end, for example, pregnancy, the metamorphosis of a butterfly, the life-cycle of a plant, etc.

Keep in mind that these topics are linear and give you an easy way into the narrative flow – however, it might be difficult to find an interesting perspective and a unique point of view.

• A day in the life of ‘X’ photo essay

There are tons of interesting photo essay ideas in this category – you can follow around a celebrity, a worker, your child, etc. You don’t even have to do it about a human subject – think about doing a photo essay about a day in the life of a racing horse, for example – find something that’s interesting for you.

• Time passing by photo essay

It can be a natural site or a landmark photo essay – whatever is close to you will work best as you’ll need to come back multiple times to capture time passing by. For example, how this place changes throughout the seasons or maybe even over the years.

A fun option if you live with family is to document a birthday party each year, seeing how the subject changes over time. This can be combined with a transformation essay or sorts, documenting the changes in interpersonal relationships over time.

• Travel photo essay

Do you want to make the jump from tourist snapshots into a travel photo essay? Research the place you’re going to be travelling to. Then, choose a topic.

If you’re having trouble with how to do this, check out any travel magazine – National Geographic, for example. They won’t do a generic article about Texas – they do an article about the beach life on the Texas Gulf Coast and another one about the diverse flavors of Texas.

The more specific you get, the deeper you can go with the story.

• Socio-political issues photo essay

This is one of the most popular photo essay examples – it falls under the category of photojournalism or documental photography. They are usually thematic, although it’s also possible to do a narrative one.

Depending on your topic of interest, you can choose topics that involve nature – for example, document the effects of global warming. Another idea is to photograph protests or make an education photo essay.

It doesn’t have to be a big global issue; you can choose something specific to your community – are there too many stray dogs? Make a photo essay about a local animal shelter. The topics are endless.

• Behind the scenes photo essay

A behind-the-scenes always make for a good photo story – people are curious to know what happens and how everything comes together before a show.

Depending on your own interests, this can be a photo essay about a fashion show, a theatre play, a concert, and so on. You’ll probably need to get some permissions, though, not only to shoot but also to showcase or publish those images.

4 Best Photo Essays in Recent times

Now that you know all the techniques about it, it might be helpful to look at some photo essay examples to see how you can put the concept into practice. Here are some famous photo essays from recent times to give you some inspiration.

Habibi by Antonio Faccilongo

This photo essay wan the World Press Photo Story of the Year in 2021. Faccilongo explores a very big conflict from a very specific and intimate point of view – how the Israeli-Palestinian war affects the families.

He chose to use a square format because it allows him to give order to things and eliminate unnecessary elements in his pictures.

With this long-term photo essay, he wanted to highlight the sense of absence and melancholy women and families feel towards their husbands away at war.

The project then became a book edited by Sarah Leen and the graphics of Ramon Pez.

Picture This: New Orleans by Mary Ellen Mark

The last assignment before her passing, Mary Ellen Mark travelled to New Orleans to register the city after a decade after Hurricane Katrina.

The images of the project “bring to life the rebirth and resilience of the people at the heart of this tale”, – says CNNMoney, commissioner of the work.

Each survivor of the hurricane has a story, and Mary Ellen Mark was there to record it. Some of them have heartbreaking stories about everything they had to leave behind.

Others have a story of hope – like Sam and Ben, two eight-year-olds born from frozen embryos kept in a hospital that lost power supply during the hurricane, yet they managed to survive.

Selfie by Cindy Sherman

Cindy Sherman is an American photographer whose work is mainly done through self-portraits. With them, she explores the concept of identity, gender stereotypes, as well as visual and cultural codes.

One of her latest photo essays was a collaboration with W Magazine entitled Selfie. In it, the author explores the concept of planned candid photos (‘plandid’).

The work was made for Instagram, as the platform is well known for the conflict between the ‘real self’ and the one people present online. Sherman started using Facetune, Perfect365 and YouCam to alter her appearance on selfies – in Photoshop, you can modify everything, but these apps were designed specifically to “make things prettier”- she says, and that’s what she wants to explore in this photo essay.

Tokyo Compression by Michael Wolf

Michael Wolf has an interest in the broad-gauge topic Life in Cities. From there, many photo essays have been derived – amongst them – Tokyo Compression .

He was horrified by the way people in Tokyo are forced to move to the suburbs because of the high prices of the city. Therefore, they are required to make long commutes facing 1,5 hours of train to start their 8+ hour workday followed by another 1,5 hours to get back home.

To portray this way of life, he photographed the people inside the train pressed against the windows looking exhausted, angry or simply absent due to this way of life.

You can visit his website to see other photo essays that revolve around the topic of life in megacities.

Final Words

It’s not easy to make photo essays, so don’t expect to be great at it right from your first project.

Start off small by choosing a specific subject that’s interesting to you –  that will come from an honest place, and it will be a great practice for some bigger projects along the line.

Whether you like to shoot still life or you’re a travel photographer, I hope these photo essay tips and photo essay examples can help you get started and grow in your photography.

Let us know which topics you are working on right now – we’ll love to hear from you!

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Ana Mireles is a Mexican researcher that specializes in photography and communications for the arts and culture sector.

Penelope G. To Ana Mireles Such a well written and helpful article for an writer who wants to inclue photo essay in her memoir. Thank you. I will get to work on this new skill. Penelope G.

Herman Krieger Photo essays in black and white

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How to Create a Photo Essay in 9 Steps (with Examples)

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What is a photo essay?

• Photo essays vs photo stories
• How photo essays help you
• 9 Steps to create photo essays

How to share your photo essays

Read Time: 11 minutes

Gather up a handful of images that seem to go together, and voila! It’s a photo essay, right? Well… no. Though, this is a common misconception.

In reality, a photo essay is much more thoughtful and structured than that. When you take the time to craft one, you’re using skills from all facets of our craft – from composition to curation.

In this guide, you’ll learn what makes a photo essay an amazing project that stretches your skills. You’ll also learn exactly how to make one step by step.

• Photo essay vs photo story

A photo essay is a collection of images based around a theme, a topic, a creative approach, or an exploration of an idea. Photo essays balance visual variety with a cohesive style and concept.

What’s the difference between a photo essay and a photo story?

The terms photo essay and photo story are often used interchangeably. Even the dictionary definition of “photo essay” includes using images to convey either a theme or a story.

But in my experience, a photo essay and a photo story are two different things. As you delve into the field of visual storytelling, distinguishing between the two helps you to take a purposeful approach to what you’re making .

The differences ultimately lie in the distinctions between theme, topic and story.

Themes are big-picture concepts. Example: Wildness

Topics are more specific than themes, but still overarching. Example : Wild bears of Yellowstone National Park

Stories are specific instances or experiences that happen within, or provide an example for, a topic or theme. Example: A certain wild bear became habituated to tourists and was relocated to maintain its wildness

Unlike a theme or topic, a story has particular elements that make it a story. They include leading characters, a setting, a narrative arc, conflict, and (usually) resolution.

With that in mind, we can distingush between a photo essay and a photo story.

Themes and Topics vs Stories

A photo essay revolves around a topic, theme, idea, or concept. It visually explores a big-picture something .

This allows a good deal of artistic leeway where a photographer can express their vision, philosophies, opinions, or artistic expression as they create their images.

A photo story  is a portfolio of images that illustrate – you guessed it – a story.

Because of this, there are distinct types of images that a photo story uses that add to the understanding, insight, clarity and meaning to the story for viewers. While they can certainly be artistically crafted and visually stunning, photo stories document something happening, and rely on visual variety for capturing the full experience.

A photo essay doesn’t need to have the same level of structured variety that a photo story requires. It can have images that overlap or are similar, as they each explore various aspects of a theme.

Photo essays can be about any topic. If you live in a city, consider using your nature photography to make an essay about the wildlife that lives in your neighborhood . 

The role of text with photos

A photo story typically runs alongside text that narrates the story. We’re a visual species, and the images help us feel like we are there, experiencing what’s happening. So, the images add significant power to the text, but they’re often a partner to it.

This isn’t always the case, of course. Sometimes photo stories don’t need or use text. It’s like reading a graphic novel that doesn’t use text. Moving through the different images that build on each other ultimately unveils the narrative.

Photo essays don’t need to rely on text to illuminate the images’ theme or topic. The photographer may use captions (or even a text essay), or they may let the images speak for themselves.

Definitions are helpful guidelines (not strict rules)

Some people categorize photo essays as either narrative or thematic. That’s essentially just calling photo stories “narrative photo essays” and photo essays “thematic photo essays.”

But, a story is a defined thing, and any writer/editor will tell you themes and topics are not the same as stories. And we use the word “story” in our daily lives as it’s defined. So, it makes far more sense to name the difference between a photo essay and a photo story, and bask in the same clarity writers enjoy .

Photo stories illustrate a particular experience, event, narrative, something that happened or is happening.

Photo essays explore an idea, concept, topic, theme, creative approach, big-picture something .

Both photo essays and photo stories are immensely powerful visual tools. And yes, the differences between them can certainly be blurred, as is always the case with art.

Simply use this distinction as a general guideline, providing extra clarity around what you’re making and why you’re making it.

To dig into specific types of images used to create powerful photo stories, check out this training: 6 Must-Have Shots for a Photo Story. 

Meanwhile, let’s dig deeper into photo essays.

Photo essays are a chance to try new styles or techniques that stretch your skills and creativity. This image was part of an essay exploring simplicity and shape, and helped me learn new skills in black and white post-processing.

How photo essays improve your photography

Creating photo essays is an amazing antidote if you’ve ever felt a lack of direction or purpose in your photography. Photo essays help build your photographic skills in at least 3 important ways.

1. You become more strategic in creating a body of work

It’s easy to get stuck in a rut of photographing whatever pops up in front of you. And when you do, you end up with a collection of stand-alone shots.

These singles may work fine as a print, a quick Instagram post, or an addition to your gallery of shots on your website. But amassing a bunch of one-off shots limits your opportunities as a photographer for everything from exhibits to getting your work published.

Building photo essays pushes you to think strategically about what you photograph, why, and how. You’re working toward a particular deliverable – a cohesive visual essay – with the images you create.

This elevates your skills in crafting your photo essay, and in how you curate the rest of your work, from galleries on your website to selecting images to sell as prints .

2. You become more purposeful in your composition skills

Composition is so much more than just following the rule of thirds, golden spirals, or thinking about the angle of light in a shot.

Composition is also about thinking ahead in what you’re trying to accomplish with a photograph – from what you’re saying through it to its emotional impact on a viewer – and where it fits within a larger body of work.

Photo essays push you to think critically about each shot – from coming up with fresh compositions for familiar subjects, to devising surprising compositions to fit within a collection, to creating compositions that expand on what’s already in a photo essay.

You’re pushed beyond creating a single pleasing frame, which leads you to shoot more thoughtfully and proactively than ever.

(Here’s a podcast episode on switching from reactive shooting to proactive shooting .)

3. You develop strong editing and curation skills

Selecting which images stay, and which get left behind is one of the hardest jobs on a photographer’s to-do list. Mostly, it’s because of emotional attachment.

You might think it’s an amazing shot because you know the effort that went into capturing it. Or perhaps when you look at it, you get a twinge of the joy or exhilaration you felt the moment you captured it. There’s also the second-guessing that goes into which of two similar images is the best – which will people like more? So you’re tempted to just show both.

Ultimately, great photographers appear all the more skilled because they only show their best work. That in and of itself is a skill they’ve developed through years of ruthlessly editing their own work.

Because the most powerful photo essays only show a handful of extraordinary images, you’re bound to develop the very same critical skill (and look all the more talented because of it).

Photo essays are also a great stepping stone to creating photo stories. If you’re interested in moving beyond stand-alone shots and building stories, shooting photo essays will get your creative brain limbered up and ready for the adventure of photo stories.

A photo essay exploring the natural history of a favorite species is an exciting opportunity for an in-depth study. For me, that was a photo essay on emotive images of the American dipper (Cinclus mexicanus) as it hunts in streams. 

9 Simple steps to create your photo essays

1. clarify your theme.

Choose a theme, topic, or concept you want to explore. Spend some time getting crystal clear on what you want to focus on. It helps to write out a few sentences, or even a few paragraphs noting:

• What you want the essay to be about
• What kinds of images you want to create as part of it
• How you’ll photograph the images
• The style, techniques, or gear you might use to create your images
• What “success” looks like when you’re done with your photo essay

You don’t have to stick to what you write down, of course. It can change during the image creation process. But fleshing your idea out on paper goes a long way in clarifying your photo essay theme and how you’ll go about creating it.

2. Create your images

Grab your camera and head outside!

As you’re photographing your essay, allow yourself some freedom to experiment. Try unusual compositions or techniques that are new to you.

Stretch your style a little, or “try on” the style of other photographers you admire who have photographed similar subjects.

Photo essays are wonderful opportunities to push yourself outside of your comfort zone and grow as a photographer.

Remember that a photo essay is a visually cohesive collection of images that make sense together. So, while you might stretch yourself into new terrain as you shoot, try to keep that approach, style, or strategy consistent.

Don’t be afraid to create lots of images. It’s great to have lots to choose from in the editing process, which comes up next.

3. Pull together your wide edit

Once you’ve created your images, pull together all the images that might make the cut. This could be as many as 40-60 images. Include anything you want to consider for the final essay in the wide edit.

From here, start weeding out images that:

• are weaker in composition or subject matter
• stand out like a sore thumb from the rest of the collection
• Are similar to other stronger images in the collection

It’s helpful to review the images at thumbnail size. You make more instinctive decisions and can more easily see the body of work as a whole. If an image is strong even at thumbnail size to stand out from similar frames while also partnering well with other images in the collection, that’s a good sign it’s strong enough for the essay.

4. Post-process your images for a cohesive look

Now it’s time to post-process the images. Use whatever editing software you’re comfortable with to polish your images.

Again, a photo essay has a cohesive visual look. If you use presets, filters, or other tools, use them across all the images.

5. Finalize your selection

It’s time to make the tough decisions. Select only the strongest for your photo essay from your group of images.

Each image should be strong enough to stand on its own and make sense as part of the whole group.

Many photo essays range from 8-12 images. But of course, it varies based on the essay. The number of images you have in your final photo essay is up to you.

Remember, less is more. A photo essay is most powerful when each image deserves to be included.

6. Put your images in a purposeful order

Create a visual flow with your images. Decide which image is first, and build from there. Use compositions, colors, and subject matter to decide which image goes next, then next, then next in the order.

Think of it like music: notes are arranged in a way that builds energy, or slows it down, surprise listeners with a new refrain, or drop into a familiar chorus. How the notes are ordered creates emotional arcs for listeners.

How you order your images is similar.

Think of the experience a viewer will have as they look at one image, then the next, and the next. Order your images so they create the experience you want your audience to have.

7. Get feedback

The best photographers make space for feedback, even when it’s tough to hear. Your work benefits from not just hearing feedback, but listening to it and applying what you learn from it.

Show your photo essay to people who have different sensibilities or tastes. Friends, family members, fellow photographers – anyone you trust to give you honest feedback.

Watch their reactions and hear what they say about what they’re seeing. Use their feedback to guide you in the next step.

8. Refine, revise, and finalize

Let your photo essay marinate for a little while. Take a day or two away from it. Then use your freshened eyes and the feedback you received from the previous step to refine your essay.

Swap out any selects you might want to change and reorder the images if needed.

9. Add captions

Even if you don’t plan on displaying captions with your images, captioning your images is a great practice to get into. It gives context, story, and important information to each image. And, more than likely, you will want to use these captions at some point when you share your photo essay, which we dive into later in this article.

Add captions to the image files using Lightroom, Bridge, or other software programs.

Create a document, such as a Google or Word doc, with captions for each image.

In your captions, share a bit about the story behind the image, or the creation process. Add whatever makes sense to share that provides a greater understanding of the image and its purpose.

Photo essays allow you to explore deliberate style choices, such as a focus on shapes, patterns, textures, and lines. Since each photo is part of a larger essay, it encourages you to be bold with choices you might not otherwise make. 

5 Examples of amazing nature photo essays

1. “how the water shapes us” from the nature conservancy.

This gorgeous essay, crafted with the work of multiple photographers, explores the people and places within the Mississippi River basin. Through the images, we gain a sense of how the water influences life from the headwater all the way to the Gulf of Mexico. Notice how each photographer is tasked with the same theme, yet approaches it with their own distinct style and vision. It is a wonderful example of the sheer level of visual variety you can have while maintaining a consistent style or theme.

View it here

2. “A Cyclist on the English Landscape” from New York Times’ The World Through A Lens series

This photo essay is a series of self-portraits by travel photographer Roff Smith while “stuck” at home during the pandemic. As he peddled the roads making portraits, the project evolved into a “celebration of traveling at home”. It’s a great example of how visually consistent you can be inside a theme while making each image completely unique.

3. “Vermont, Dressed In Snow” from New York Times’ The World Through A Lens series

This essay by aerial photographer Caleb Kenna uses a very common photo essay theme: snow. Because all images are aerial photographs, there’s a consistency to them. Yet, the compositions are utterly unique from one another. It’s a great example of keeping viewers surprised as they move from one image to the next while still maintaining a clear focus on the theme.

4. “Starling-Studded Skies” from bioGraphic Magazine

This beautiful essay is by Kathryn Cooper, a physicist trained in bioinformatics, and a talented photographer. She used a 19th century photographic technique, chronophotography, to create images that give us a look at the art and science of starling murmurations. She states: “I’m interested in the transient moments when chaos briefly changes to order, and thousands of individual bodies appear to move as one.” This essay is a great example of deep exploration of a concept using a specific photographic technique.

View it here   (Note: must be viewed on desktop)

5. “These Scrappy Photos Capture the Action-Packed World Beneath a Bird Feeder” from Audubon Magazine

This photo essay from conservation photographer Carla Rhodes explores the wildlife that takes advantage of the bounty of food waiting under bird feeders . Using remote camera photography , Rhodes gives viewers a unique ground-level perspective and captures moments that make us feel like we’re in conversation with friends in the Hundred Acre Woods. This essay is a great example of how perspective, personality, and chance can all come into play as you explore both an idea and a technique.

25 Ideas for creative photo essays you can make

The possibilities for photo essays are truly endless – from the concepts you explore to the techniques you use and styles you apply.

Choose an idea, hone your unique perspective on it, then start applying the 9 simple steps from above. 

• The life of a plant or animal (your favorite species, a species living in your yard, etc)
• The many shapes of a single species (a tree species, a bird species, etc)
• How a place changes over time
• The various moods of a place
• A conservation issue you care about
• Math in nature
• Urban nature
• Seasonal changes
• Your yard as a space for nature
• Shifting climate and its impacts
• Human impacts on environments
• Elements: Water, wind, fire, earth
• Day in the life (of a person, a place, a stream, a tree…)
• Outdoor recreation (birding, kayaking, hiking, naturalist journaling…)
• Wildlife rehabilitation
• Lunar cycles
• Sunlight and shadows
• Your local watershed
• Coexistence

As you zero in on a photo essay theme, consider two things: what most excites you about an idea, and what about it pushes you out of your comfort zone. The heady mix of joy and challenge will ensure you stick with it. 

Your photo essay is ready for the world! Decide how you’d like to make an impact with your work. You might use one or several of the options below.

1. Share it on your website

Create a gallery or a scrollytelling page on your website. This is a great way to drive traffic to your website where people can peruse your photo essay and the rest of the photography you have.

Putting it on your website and optimizing your images for SEO helps you build organic traffic and potentially be discovered by a broader audience, including photo editors.

2. Create a scrollytelling web page

If you enjoy the experience of immersive visual experiences, consider making one using your essay. And no, you don’t have to be a whiz at code to make it happen.

Shorthand helps you build web pages with scrollytelling techniques that make a big impression on viewers. Their free plan allows you to publish 3 essays or stories.

3. Create a Medium post

If you don’t have a website and want to keep things simple, a post on Medium is a great option.

Though it’s known for being a platform for bloggers, it’s also possible to add images to a post for a simple scroll.

And, because readers can discover and share posts, it’s a good place for your photos to get the attention of people who might not otherwise come across it.

4. Share it on Instagram

Instagram has changed a lot over the last couple of years, but it’s still a place for photographers to share their work thoughtfully.

There are at least 3 great ways to share your photo essay on the platform.

– Create a single post for each image. Add a caption. Publish one post per day until the full essay is on your feed. Share each post via Instagram Stories to bring more attention and interaction to your photo essay.

– Create a carousel post. You can add up 10 photos to a carousel post, so you may need to create two of them for your full photo essay. Or you might create a series of carousel posts using 3-4 images in each.

– Create a Reel featuring your images as a video.  The algorithm heavily favors reels, so turning your photo essay into a video experience can get it out to a larger audience.

I ran a “create a reel” challenge in my membership community. One member created a reel with her still images around a serious conservation issue. It gathered a ton of attention and landed her opportunities to share her message through YouTube and podcast interviews and publishing opportunities. Watch it here.

5. Exhibit it locally

Reach out to local galleries, cafes, pubs, or even the public library to see if they’re interested in hanging your photo essay for display. Many local businesses and organizations happily support the work of local artists.

6. Pitch your photo essay to publications

One of the best ways to reach an audience with your work is to get it published. Find publications that are a great fit for the theme and style of your photo essay, then pitch your essay for consideration. You gain a fantastic opportunity to share your work widely and can earn a paycheck at the same time.

Remember that if you want to get your photo essay published, you may want to hold back from sharing it publicly before you pitch it to publications.

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How to Make a Photo Essay

Last Updated: September 27, 2023 Fact Checked

This article was co-authored by Heather Gallagher . Heather Gallagher is a Photojournalist & Photographer based in Austin, Texas. She runs her own photography studio named "Heather Gallagher Photography" which was voted Austin's Best Family Photographer and top 3 Birth Photographers in 2017, 2018, and 2019. Heather specializes in family Photojournalism and has over 15 years of experience documenting individuals, families, and businesses all over the world. Her clients include Delta Airlines, Oracle, Texas Monthly, and her work has been featured in The Washington Post and The Austin American Statesman. She is a member of the International Association of Professional Birth Photographers (IAPBP). There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 288,763 times.

Photo essays are an increasingly popular medium for journalists, bloggers, and advertisers alike. Whether you’re trying to show the emotional impact of a current news story or share your hobby with friends and family, images can capture your topic in a personal, emotional, and interesting way. Creating a photo essay can be as easy as choosing a topic, getting your images, and organizing the essay.

Things You Should Know

• Reflect long and hard on your topic, considering your audience, current events, and whether to go for a thematic or narrative approach.
• Create an outline, including your focus image, establishing shot, clincher, and other image details.
• When you finally take your photos, remember to take more photos than you think you need and don't be afraid to let the project change as you create it.

Finding Your Topic

• Offer a photo essay of your place of business as a training tool.
• Use a photo essay about your business as a sales or social tool by publishing it on your website or social media page.
• Create a how to photo essay to help others learn about your hobby, so they can take it up as well. [4] X Research source

• Thematic subjects are big ideas including things like local gun laws, at-risk youth, or welcoming home soldiers.
• Narrative essays can include a day in the life, how to tutorials, or progression series that show changes over time such as tracking a building project.
• If you have been given a commission or specific publication to work with, you may need to choose a topic that will fit a thematic or narrative approach as outlined by the publication. Make sure you are aware of any publication guidelines in advance.

Organizing Your Shoot

• Consider how difficult it will be to get permission to photograph your subjects. If you already have relationships established, it will be easier. If not, allow for extra time to get permission and/or waivers.
• Schools, daycares, and other places with kids typically have more regulations on who can be photographed and for what purposes. You’ll usually need to get parental approval, in addition to permission from those in charge. [7] X Research source

• Consider doing interviews with people involved prior to the shoot. Ask things like, “What’s the most interesting thing you do during this event?” or “How long have you been involved with this organization?”
• These interviews are also a great opportunity to ask for permission and get waivers.
• If you’re going to visit a job site, charitable event, or other large group activity, ask the person or persons in charge to explain what you’re doing to everyone before you arrive. [8] X Research source

Capturing Your Images

• Many new photographers stay away from high ISO shots because they allow more light through producing a “busy” image. However, these images are often easier to edit later as there’s more information to work with. [11] X Research source
• If it’s very bright in your location or you’ve set up artificial lighting, a low ISO is likely adequate, For darker areas, you’ll likely need to use a higher ISO.
• If you need one second to capture an image with a base ISO of 100, you’ll need one eighth of a second to capture with an ISO of 800. [13] X Research source

• Even snapping candid shots, which you may need to capture quickly, take a few moments to think about how objects are placed to make the most impact.
• Always think about how the main subject’s surroundings play into the overall image, and try to create different levels and points of interest.
• You can change composition as part of the editing process in some cases, so if you can’t line up the shot just right, don’t let it deter you from capturing the image you want. [14] X Research source

Organizing the Essay

• If you’re doing a day in the life photo essay about a frustrated person working in an office, an image of that person struggling to open the front door against the wind might be an apt focus shot.
• If your essay is about the process of building a home, your focus image may be something like a contractor and architect looking at blue prints with the framed up home in the background.
• If your essay is about a family reunion, the focus image may be a funny shot of the whole family making faces, pretending to be fighting, or a serious photo of the family posed together. Capture whatever seems natural for the family. [18] X Research source

• Regardless of essay type, you’ll need a focus image to grab attention.
• Use an overall shot to give context to your essay. Where is it, when is it happening, who’s involved, what’s going on, and why should someone be interested? The five “W’s” of journalism are a great way to determine what your overall shot should capture.
• Find your final image. This should be something provocative that asks your viewer to think about the topic.
• Between the focus and overall shot and ending image, include a series of images that move the viewer from the lead-in shots to its result. Use images that build in intensity or draw the viewers further into the essay.

• If the images aren’t telling the story, ask your friends to look at your other photos and ask, “I wanted this image to make this point. You got a different idea. Would any of these images make this point to you more clearly?”
• If the others like the images you’ve chosen, you may still want to ask them to look at your other photos and tell you if they think any of the images you didn’t include should be added in. They may see something you missed. [20] X Research source

• If you're commissioned to add photos to an essay, you should make sure images reflect the written word, but also add emotion and context the writing could not capture. For example, an essay on poverty may include an image of a child and parent living on the street could capture more emotional context.
• Captions should only include information the viewer could not derive from the photo itself. For instance, you can include a date, the subject’s name, or a statistic relevant to your subject in the caption.
• If you choose not to have any text or just a title and some introductory and/or closing words, make sure you convey all necessary information succinctly. [21] X Research source

Expert Q&A

• Be creative with your topics. However, something as simple as "things I like" will suffice so long as you stay creative. Thanks Helpful 0 Not Helpful 0
• Make sure you're familiar with your camera. It will make the photo composition a lot easier. Thanks Helpful 0 Not Helpful 0
• Don't get discouraged. It may take several tries to get the desired results in your photos. Thanks Helpful 1 Not Helpful 0

You Might Also Like

• ↑ http://digital-photography-school.com/5-photo-essay-tips/
• ↑ Heather Gallagher. Professional Photojournalist & Photographer. Expert Interview. 8 April 2020.
• ↑ http://improvephotography.com/30816/10-ideas-creative-photo-essays/
• ↑ http://www.apogeephoto.com/how-to-create-a-photo-essay/
• ↑ https://petapixel.com/how-to-create-a-photo-essay/
• ↑ http://photo.journalism.cuny.edu/week-5/
• ↑ http://clickitupanotch.com/2010/12/creating-a-photo-essay/
• ↑ https://photographylife.com/what-is-iso-in-photography
• ↑ https://wiredimpact.com/blog/how-to-make-a-photo-essay-nonprofit/
• ↑ http://digital-photography-school.com/5-tips-for-creating-a-photo-essay-with-a-purpose/
• ↑ https://www.format.com/magazine/resources/photography/how-to-make-photo-essay-examples

About This Article

To make a photo essay, start by selecting a subject that is easy to capture and that inspires you, like a friend or a family pet. Then, decide if you want to present your photo essay as thematic, which shows specific examples of a big idea, or narrative, with a beginning, middle, and end. Next, create an outline of your essay to determine which photos you’ll need, like an establishing shot. Finally, take your photos, select which images you want to use in your essay, and organize them according to your theme before adding text to explain the essay. To learn how to capture the best images, keep scrolling! Did this summary help you? Yes No

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How to Make a Photo Essay: 5 Tips for Impactful Results

A Post By: Christina N Dickson

Want to tell meaningful stories with your photos? That’s what a photo essay is all about: conveying concepts and narratives through a series of carefully chosen images.

While telling a story with photos can be a daunting task, there are several easy tips and techniques you can use in your photo essays to create striking, stunning, eye-opening results.

And that’s what I’m going to share in this article: five photo essay tips that you can immediately apply to your photography. You’ll leave as a better photo essayist than when you arrived!

Let’s get started.

What is a photo essay?

A photo essay is a collection of images placed in a specific order to convey certain emotions , specific concepts, or a progression of events.

In other words:

The photo essay tells stories just like a normal piece of writing , except with images instead of words. (Here, I’m using the term “story” loosely; as mentioned above, photo essays can encapsulate emotions or concepts in addition to traditional, time-based narratives.)

Plenty of world-class photojournalists use photo essays, including Lauren Greenfield, James Nachtwey, and Joachim Ladefoged. But the photo essay format isn’t exclusive to professionals, and photo essays don’t need to cover dramatic events such as wars, natural disasters, and social issues. Whether you are a complete beginner, a hobbyist, or a professional, the photo essay is a great way to bring your images to life, tell relevant stories about your own surroundings, and touch your family, friends, and coworkers.

So without further ado, let’s look at five easy tips to take your photo essays to the next level, starting with:

1. Find a topic you care about

Every good photo essay should start with an idea .

Otherwise, you’ll be shooting without a purpose – and while such an approach may eventually lead to an interesting series of photos, it’s far, far easier to begin with a topic and only then take out your camera.

As I emphasized above, a photo essay can be about anything. You don’t need to fixate on “classic” photo essay themes, such as war and poverty. Instead, you might focus on local issues that matter to you (think of problems plaguing your community). You can also think about interesting stories worth telling, even if they don’t have an activism angle.

For instance, is there an area undergoing major development? Try documenting the work from start to finish. Is there a particular park or nature area you love? Create a series of images that communicate its beauty.

One key item to remember:

Photo essays are most powerful when you, as the photographer, care about the subject. Whether you choose to document something major and public, like an environmental crisis, or whether you choose to document something small and intimate, like the first month of a newborn in the family, make sure you focus on a topic that matters to you .

Otherwise, you’ll struggle to finish the essay – and even if you do successfully complete it, viewers will likely notice your lack of passion.

2. Do your research

The best photo essays involve some real work. Don’t just walk around and shoot with abandon; instead, try to understand your subject.

That way, you can capture a more authentic series of photos.

For instance, if you document a newborn’s first month , spend time with the family. Discover who the parents are, what culture they are from, and their parenting philosophy.

If you cover the process of a school’s drama production, talk with the teachers, actors, and stagehands; investigate the general interest of the student body; find out how the school is financing the production and keeping costs down.

If you photograph a birthday party, check out the theme, the decorations they plan on using, what the birthday kid hopes to get for their gifts.

If you’re passionate about your topic, the research should come easy. You should enjoy learning the backstory.

And then, when it comes time to actually shoot, you’ll have a much clearer understanding of the topic. You’ll know the key players in the story, the key ideas, and the key locations. You’ll be able to hone in on what matters and block out the flashy distractions.

Make sense?

3. Find the right angle

Once you’ve done your research, you’ll know your topic inside and out.

At which point you’ll need to ask yourself:

What is the real, authentic story I want to tell?

Every story has a hundred different angles and perspectives. And trying to share the story from every perspective is a recipe for failure.

Instead, pick a single angle and focus on it. If you’re documenting a local issue, do you want to focus on how it affects children? The physical area? The economy? If you’re documenting a newborn’s first month, do you want to focus on the interaction between the newborn and the parents? The growth of the newborn? The newborn’s emotions?

As you’ll find out during your research, even stories that seem to be completely one-sided have plenty of hidden perspectives to draw on.

So think about your story carefully. In general, I recommend you approach it from the angle you’re most passionate about (consider the previous tip!), but you’re always free to explore different perspectives.

4. Convey emotion

Not all photo essays must convey emotion. But the most powerful ones do.

After all, think of the stories that you know and love. Your favorite books, movies, and TV shows. Do they touch you on an emotional level?

Don’t get me wrong: Every photo essay shouldn’t cover a sappy, heartstring-tugging tale. You can always focus on conveying other emotions: anger, joy, fear, hurt, excitement.

(Of course, if your story is sappy and heartstring-tugging, that’s fine, too – just don’t force it!)

How do you convey emotions, though? There’s no one set way, but you can include photos of meaningful scenes – human interactions generally work well here! – or you can simply show emotion on the faces of your photographic subjects . Really, the best way to communicate emotions through your photos is to feel the emotions yourself; they’ll bleed over into your work for a unique result.

5. Plan your shots

Once you’ve done the research and determined the angle and emotions you’d like to convey, I recommend you sit down, take out a pen and paper, and plan your photo essay .

Should you extensively visualize each photo? Should you walk through the venue, imagining possible compositions ?

Honestly, that’s up to you, and it’ll depend on how you like to work. I do recommend that beginners start out by creating a “shot list” for the essay. Here, you should describe the main subject, the narrative purpose of the image, plus any lighting or composition notes. Once you become more experienced, you can be looser in your planning, though I still recommend you at least think about the different shots you want to capture.

You can start by planning 10 shots. Each one should emphasize a different concept or emotion, but make sure to keep a consistent thread running through every composition; after all, the end goal is to create a powerful series of images that tell a story.

One final tip:

While you should stick to your plan pretty closely, at least at first, don’t ignore the potential for spontaneity. If you see a possible shot, take it! You can later evaluate whether it’s a worthwhile addition to your essay.

Photo essay tips: final words

Now that you’ve finished this article, you know all about what photo essays are, and – hopefully! – how to create a beautiful essay of your own.

Just remember: storytelling takes practice, but you don’t have to be an incredible writer to pull off a powerful photo essay. All you need is a bit of photographic technique, some creativity, and a lot of heart.

Once you start to tell stories with your photos, your portfolio will never be the same!

Now over to you:

Do you have any tips for doing photo essays? Do you have any essays you’re proud of? Share them in the comments below!

Read more from our Tips & Tutorials category

is a visionary artist and philanthropist in Portland Oregon. Her work includes wedding photography www.BrideInspired.com and leadership with www.RevMediaBlog.com .

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How to create a photo essay

By Marissa Sapega

According to LDV Capital, there will be 45 billion cameras in the world by 2022 . The proliferation of smartphones with hi-res cameras — coupled with our obsession with documenting the mundane on social media — has led to a glut of images shared on the web .

We're talking 3.2 billion images shared online every single day.

A decade ago, observers were predicting that this would spell the end of professional photography. But as we all know from our Instagram feeds, the need for professional photography — properly produced, contextualised, and published — has never been greater.

With the emergence of next generation digital publishing platforms, we're seeing a new era for photographic essays. Many of the most powerful examples are from journalism, where immersive photos are transforming long-form journalism into a more dynamic and interactive experience.

But powerful photos — coupled with immersive, interactive digital storytelling techniques — are being increasingly incorporated in marketing and communications across multiple industries, from brands to nonprofits. 

In this guide, we'll cover:

• The main types of photo essays
• The new era of photo essays
• Tips for making thoughtful and powerful photo essays
• How to make a compelling photo essay
• We'll also provide a range of photo essay examples as we go

If you're looking for more examples, check out our roundup of photo essay examples .

Let's dive in!

What do the BBC, Tripadvisor, and Penguin have in common? They craft stunning, interactive web content with Shorthand. And so can you! Publish your first story for free — no code or web design skills required. Sign up now.

Types of photo essays

There are two primary types of photo essays: thematic and narrative.

Thematic photo essays

Thematic essays focus on a topical story (like a natural disaster). One example of a great thematic essay comes from NBC News Olympics photos: Emotion runs high .

This piece encapsulates the overall gloom of the 2021 Tokyo Olympics — through a series of powerful behind-the-scenes photographs of athletes in varying levels of distress — but does not focus on a particular subject. 

Another example of a great photo story comes from the BBC. In “ From Trayvon Martin to Colin Kaepernick , they tell the story of how Black Lives Matter became entwined with sports. 

Narrative photo essays

Narrative photo essays take the story a step further and tell a specific story through images. 

One striking example is SBS's 28 Days in Afghanistan . This narrative essay documents photojournalist Andrew Quilty's time in the war-ravaged nation through stark photographs and supplementary text.

What is a photo essay in 2023?

A traditional photo essay aims to replace the written word with photographs. Done poorly, it is nothing more than series of images lumped together. Done well, though, the photojournalist or artist takes the reader on an engaging journey.

The main difference between photo essays of yore and photo essays in 2023 is the sophistication of digital publishing. With the rise of digital storytelling platforms, we're seeing a rise in truly interactive and immersive digital photo essays. 

Today, many digital photo essays include quotes and text to supplement the visuals and are formatted using interactive scrollytelling techniques. Scrollytelling is a form of visual storytelling that leverages user engagement (scrolling) to reveal images and text in an interesting and dynamic way. The interactivity compels the viewer to continue consuming the content, and creators have a wide latitude when designing the overall effect.    

Given the benefits of a more dynamic and interactive form of photo essays, it’s easy to see why they have become so popular in recent years. But as with any photo essay, creating an exceptional digital photo essays requires planning, structure, and know-how.

Let's take a closer look with ten tips for great photo essays.

Looking to learn more about interactive visual storytelling? Check out our guide, 8 tips for powerful visual storytelling .

10 tips for great photo essays

1. Create visual structure

An authentic photo essay requires visual markers to help transform a collection of images into a narrative. For example, photo chapter headings in Growing up young introduce each new girl in the story.

Similarly, in SBS’s photojournalism story — 28 days in Afghanistan , mentioned above — each dated header delineates a part of the story, providing an easy-to-follow chronological structure and pace.

Daniel Boud intersperses his own thoughts in between a haunting series of photographs of the iconic Sydney Opera House as it underwent a restoration during the early days of the Covid-19 pandemic in The Sydney Opera House at Rest .

Text can add depth to the photo essay—but take care where you add it. It should support and enhance the final product, not overshadow it.

2. Make it interactive

In 2023, the best photo essays are interactive. 

One great example of an interactive photo essay is WaterAid’s essay, Water and Climate . This photo essay highlights the people climate change has impacted most brutally, including a video, stark close-up photography, and graphics to get its point across. 

The photo essay uses minimal text, preferring to allow the images to speak for themselves. As a user scrolls, it exposes them to more content. Each visual and supplemental text further immerses the viewer into the story until the end, where they encounter a call to action to join WaterAid in helping those in need.

Nonprofits like WaterAid often use interactive photo essays to compel people to act , because they work. Half the battle of convincing someone to part with their money is creating an emotional connection with them—something a photo essay does particularly well.

3. Produce more content than you need

Have you ever seen how much film footage ends up on the cutting room floor for the average movie (known as the shooting ratio)? It’s a lot.   

Why is this? First, filmmakers know that many of the shots they take will be either poor-quality or simply not up to their exacting standards. Second, if a director included all the footage they took throughout the entire production in the final product, her movie would be a bloated mess.

The editor’s job is to strip away the dead weight to reveal a clean, refined, final product that keeps viewers raptly engaged. However, an editor may struggle to do his job if the director has not provided enough usable footage.

The same principles apply to creating an exceptional photo essay. Always assemble more visuals and content than you think you’ll need so you can use the cream of the crop for the final product. Shedding content may be difficult, but it’s necessary, so be prepared to edit your piece without mercy.

Publishing photos on the web, but confused about the range of file formats? Check out our guide to file formats .

4. Use only the best photos

A photo essay is not an excuse to throw together all the imagery you have. Just like any good story, it needs a focused and compelling narrative that keeps things connected. Each image needs to bring something to the table. 

Remember that photo quality plays a significant role in the overall caliber of a photo essay. If your iPhone isn’t doing your subject justice, don’t be afraid to pull in a professional to make your work come alive.

A great example of this comes from Sky Sports. In their photo essay, Pictured: Diego Maradona , they had to be ruthless when deciding upon the imagery to include.

They no doubt had hundreds — perhaps thousands — of photos to choose from from the many photo shoots in Maradona's life. Yet they knew that each one had to be poignant and compelling in its own way. 

5. Don’t be afraid to edit your photos

Not everyone can be Ansel Adams or Annie Leibovitz. Happily, with the readily available photo-editing software like Photoshop and high-quality cameras on every smartphone, you don’t need to be. Do your best to acquire top-quality photos, but don’t be timid about improving them!

Thanks to heavy exposure to advertising, viewers today now expect doctored images. Whether you’re refining a photo for a flawless finish or adding a touch of grittiness, use this expectation to your advantage. Dial up the contrast, crop out unnecessary elements, and use filters if they suit your needs.

6. Visit the archives

With so many gleaming, airbrushed-to-perfection photographs online today, exposure to imagery that’s not polished within an inch of its life can be a refreshing change. 

For example, take a look at Mancity’s My Debut Trevor Francis (v Stoke 1981) , which exclusively uses archival images. Not only was this a necessity (the focus was on a decades-old football match), but it lent the entire piece a tattered legitimacy. You wouldn’t expect “Insta-worthy” images because that’s not the experience the author is trying to convey.

7. Storyboard before building

You wouldn’t build a house without drafting a blueprint, would you? (Well, not unless you weren’t too invested in the end-product.) Much like a blueprint, a storyboard helps you convert the vision inside your head into a concrete plan for construction. It can also contribute to your shot list for your photography project. 

Storyboarding forces you to take a step back and evaluate how each element fits into the larger narrative. You may find that half your content is no longer necessary, and that’s okay. It may seem like a barrier to “getting to the fun part” of adding fancy flourishes and creative details, but it’s a critical step for building a good photo essay that genuinely influences viewers.

8. Experiment!

While there are certainly best practices to follow when creating a photo essay, no “one true path” will culminate in perfection every time. Photo essays are a way to express a story; such art is not limited to a template or cookie-cutter outputs.

So, mix it up! Test out different photos, filter effects, text, quotes, and visuals. Pretend you’re playing with a Rubik’s cube when you’re storyboarding and shuffle the content around with abandon. There is no right way to draft a photo essay, and you’ll never settle on one that you believe best conveys your story without a bit of experimentation. (Of course, your first iteration may end up being your best, but at least this way you won’t have any doubts.)

9. Combine data and maps

Adding hard metrics and maps to a photo essay can help support a narrative in ways that photographs can’t. In this essay on segregation in Detroit , NBC included interactive maps of the city that underscored the severity of Detroit’s redlining policy. 

These maps drive home this multimedia photo essay’s primary takeaway: Detroit’s enforced segregation has resulted in almost a century of lower quality of life for its black residents.

10. Get inspired

No matter how compelling the vision in your head is, you can still benefit from a little inspiration. If you're looking for photo essay ideas, consider: 

• Focusing on a single subject for a day (known as a day in the life photo essay).
• Document local events, such as art shows, protests, or community gatherings — this is an endless source of photo essay topics.
• Capture social issues from your local area.
• Start a photo series, in which you document the same specific subject over a period of time.
• Research the great photo essayists from history, such as W. Eugene Smith, and James Nachtwey.
• Dive into the archives of the great photo essay magazines, such as National Geographic and Life Magazine.
• Do some research on your potential subject. This will help you formulate different angles from which to approach your photo essay.
• Sign up to Shorthand's newsletter , which rounds up the best visual stories on the web every other week. 

Now, let's dive into how to make a stunning photo essay using Shorthand.

How to make a stunning digital photo essay

Traditionally, photo essays on the web were little more than a series of images pasted into a blog post. Because most blogs are structured primarily for words, these photos essays didn't do justice to their source media. 

However, as web browsers became more powerful and bandwidth increased, a range of content platforms — including no-code digital storytelling platforms like Shorthand — have evolved to make it easier to create stunning visual stories. We've linked to many of these in this guide. 

In this section, we're going to run through how to make a photo essay using Shorthand. If you're not a Shorthand customer, you can sign up here and follow along.

1. Create a new story

In your Shorthand dashboard, click 'New Story.' If you'd like, you can choose from any of our templates to help you get started. For now, though, we're going to start with a blank canvas.

The template chooser

2. Add your title image

Every photo essay needs a stunning title image to hook the reader. Depending on what kind of photo essay you're creating, this could be a photo of the subject or theme of the piece. You can also choose to add a title, subtitle, and author. 

3. Add a text section

Every photo essay needs a written introduction, to help contextualise the images that follow. Simply click 'New Section' and 'Text', before pasting in your introductory copy.

Adding a Text section.

4. Add your first photo

Now it's time to add the first photo in your essay. Simply click 'New Section' and 'Media.' In photo essays, hierarchy is critical, so make sure you've thought about which photo is most appropriate at the top of your essay. In Shorthand, your photo will appear in all its  full-screen glory.

Image in a 'Media' section.

5. Add a Reveal section

You also have the option of adding a 'Reveal' section, which allows you to add text that floats over your images. This text can act as a commentary or de facto caption for each photo in your essay.

Simply click 'New Section' and 'Reveal.' You'll be able to also upload a version of the image for mobile, and set focus areas to make sure the most important parts of your image are shown.

A 'Reveal' section with accompanying text box.

6. Add transition effects

Depending on the nature of your photo essay, you may wish to add transition effects between some images. A ‘Reveal’ section is the best way to achieve this. You'll have the option of choosing from several types of transitions that occur as your reader scrolls from one full-screen image to the next, and each image can have its own text box, too.

Testing a Reveal section in the Shorthand editor

7. Add Scrollmation effects

If you want to use images in concert with large amounts of text, then consider using Shorthand's Scrollmation feature. This allows you to transition through a range of images as the reader scrolls down a column of text. 

To do this — you guessed it — simply click 'New Section' and 'Scrollmation' or 'Background Scrollmation.' 

The difference between the two is simple: In a Scrollmation section, the text appears in a column beside your images, while in a Background Scrollmation section,  images fill the screen and the text column appears over the images. A sequence of related images can give the effect of animation triggered by the reader’s scrolling.

A Scrollmation section within the editor

Background Scrollmation in the editor

8. Add a Media Gallery

If you have many different images, and want to create a mosaic effect in your essay, then you can use a media gallery. To do this, simply click 'New Section' and 'Media Gallery.' 

You can then upload your images, and experiment with their size and arrangement to achieve your intended effect.

Creating a Media Gallery section in the editor

9. Preview your story

Photo essays — more than many other genres of content on the web — can run into problems with different screen sizes. Before you publish, make sure you test your story using Shorthand's preview option. 

You'll be able to see what your story looks like on desktop, mobile, and tablet viewports, and make adjustments as needed. You can also share your preview link with collaborators, and get pre-publication feedback and quality-assurance.

Story previews in the editor, simulating a phone and iPad.

10. Publish 🚀

The final step is to publish your essay to the world! You now have an immersive, potentially interactive photo essay — without writing a line of code. 

Contemporary photo essays are creative endeavours rife with opportunities for interactivity. Organisations and artists alike use them as modern, impactful vehicles to convey powerful stories. Try creating one for yourself using Shorthand for free today!

Publish your first story free with Shorthand

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How to create a photo essay

• Author Picfair
• Level Intermediate
• Reading Time 8 minutes

Cover images by James Gourley

Create a meaningful set of images by producing a photo essay or story

A photographic essay is a deeper and more meaningful way to use your photography than a single image tends to be. Typically associated with documentary and news-gathering, a photo essay doesn’t necessarily have to follow those genres, but can be used as a way to tell a longer or more in-depth story about all manner of subjects. Creating a photo essay however is about more than just taking a set of images and presenting them as one package. They require more forethought, planning and editing than many other forms of photography, but the results are often more rewarding, too. Follow our guide below if it’s something you’d like to consider putting together. ‍ ‍

1 Find a story

The first thing you will need to do is to figure out what you want to do your photo essay on.

"Inspiration can come from anywhere, but a good starting to place is to look at news sources to see if something catches your eye."

Inspiration can come from anywhere, but a good starting to place is to look at news sources to see if something catches your eye. If you’re not sure where to begin, you could start by looking at what’s going on in your local area - if nothing else, it’ll make the practicalities easier. Start jotting down ideas that you can explore and figure out exactly why you want to do it. Try to be as active as you can in discovering what’s going on in the world and eventually something will keep your attention for long enough that it will seem like the right idea.

‍ 2 Do your research

‍ Next, try and find out as much as you can about whatever it is you want to create your photo story on.

"If you find that others have done photo essays on the same or similar subject, then that’s something you should be aware of."

Importantly, you’ll need to see what else already exists out there - if anything - on your story. If you find that others have done photo essays on the same or similar subject, then that’s something you should be aware of. That’s not to say that you can’t also do one, but it pays to be prepared so that you can perhaps approach it in a different way. You’ll also need to do some research into the practicalities that will be required to help you along the way. You’ll need to look into people you should be contacting, how you will get to the destination (if it’s not local), any requirements you need for visiting the location, any restrictions on what you can and cannot shoot and so on. Doing as much research ahead of time as possible will make the project run smoothly when it comes to actually shooting it. ‍

3 Make a structured plan  

Once your research is complete, it’s time to make a detailed and structured plan about how you’re going to go about shooting your photo essay. It doesn’t have to be completely rigid so as to disallow flexibility, but sorting out shoot times, shoot dates, shoot locations will give you something to work with, even if things eventually go off plan. Some photo essays can be shot in an afternoon, others might take several months or even years to complete. Having an idea of how long you want to spend on a particular project can help focus your mind and give you an end date for when you might want to publish the essay. It’s also useful to tell subjects and those involved with the shoot a rough timeline of events. You might find it helpful to organise everything together in one easily accessible place - such as online calendars and spreadsheets, so you can quickly refer to anything you need to.

4 Tell a story

Your photo essay needs to be more than just a set of images on a similar theme.

"...including some introductory or contextualising shots before you get into the heart of the subject matter is a good approach."

Think of it exactly like a story, which usually requires a beginning, a middle and an end. That’s a very simplistic way of putting it, but photographically, including some introductory or contextualising shots before you get into the heart of the subject matter is a good approach. There might not necessarily be a neat “resolution” to whatever story you’re trying to tell, and it might not always be a happy ending, but having that at least in your mind as you go along can help to create a neatly-packaged story that has a definite and well-constructed narrative.

5 Stick with a cohesive style

Exactly how you’re going to shoot your photo essay is entirely up to you, but in order for your story to have a cohesive look, it’s usually best if you stick to the same style throughout.

"With a photo essay, you want the images to hang extremely well together as a set, so keeping things consistent will help you do that..."

That could be as simple as not mixing black and white and colour, always using a particular lens, always shooting in a particular way, or even applying the same post-processing techniques to the finished shots. With a photo essay, you want the images to hang extremely well together as a set, so keeping things consistent will help you do that - that is, unless you’re actively trying to use disparate styles as an artistic or storytelling technique. ‍

5 Create a strong edit

The chances are that in the process of creating your photo essay, you will have shot dozens, if not hundreds of images.

"It can help to step away from your essay for at least a few days if you can to give yourself some distance and perspective - don’t be afraid to be brutal and keep your final selection down to only those that are the strongest or the best."

For the final edit of your photo story, you need to make sure that the images selected to appear are the strongest of the set, with each adding something unique to the finished story. Try to avoid “padding out” your story with too many fillers, even if you think they are strong images on their own. It’s a good idea to avoid too much repetition, and here again you should look to include images that create a strong story arc with a defined beginning, middle and end. It can help to step away from your essay for at least a few days if you can to give yourself some distance and perspective - don’t be afraid to be brutal and keep your final selection down to only those that are the strongest or the best. There’s no defined number for how many images should be included in a final story, but as a general rule, you’ll probably want it to be under 20 for the most impact.  ‍

6 Ask for input

It’s very easy to get so close to your subject and your images that you become blind to any flaws in them, or the structure of your story. Asking for advice and input from somebody you trust can help to tighten up your story even further.

"Asking for advice and input from somebody you trust can help to tighten up your story even further."

In certain situations, it can be helpful to ask the subject of the photographs themselves what they think, to make it more of a collaborative process - but you should be able to determine whether that’s appropriate on a case-by-case basis. If you have any contacts who are photographers, editors or publishers, asking them to cast an eye over your finished story is a good idea, too. ‍

7 Add some text  

It can be a good idea to add some text or individual captions for a photo essay, to give some background information and context to whatever is shown in the pictures. If you’re not a writer, try to keep it as basic as possible - including things such as names, locations and dates. A short introduction to the piece to give some background information is useful, too. Ask somebody you trust to check it over for sense, clarity and mistakes.

8 Get the story seen

Once your story is complete and you’re happy with it, the next stage is to get it seen - also known as, the hard part.

"Once your story is complete and you’re happy with it, the next stage is to get it seen - also known as, the hard part."

A sensible first step is to create an album on your Picfair store which is dedicated to your photo essay. That way, anybody who is looking for that particular piece won’t have to wade through all of your other work to find it. ‍ You can then start sending out information about the work to editors and publishers, including a link to the album on your Picfair page as an easy way for them to look at it.

Editor's tip: ‍ If you're not sure where to begin with pitching to publishers, be sure to check our how to pitch guide .

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• Writing Tips

How to Format Images in an Essay

• 5-minute read
• 27th April 2022

Writing an essay ? It may enhance your argument to include some images, as long as they’re directly relevant to the essay’s narrative. But how do you format images in an essay? Read on for tips on inserting and organizing images, creating captions, and referencing.

Inserting Images

To insert an image into the text using Microsoft Word:

●  Place the cursor where you want to add a picture.

●  Go to Insert > Pictures .

●  Click on This Device to add pictures from your own computer or select Online Pictures to search for a picture from the internet.

●  Select the image you wish to use and click Insert .

See our companion blog post for further detail on inserting images into documents using Word.

Organizing Images

There are two common methods of organizing images in your essay: you can either place them next to the paragraph where they are being discussed (in-text), or group them all together at the end of the essay (list of figures). It can be clearer to display images in-text, but remember to refer to your university style guide for its specifications on formatting images.

Whichever method you decide upon, always remember to refer directly to your images in the text of your essay. For example:

●  An example of Cubism can be seen in Figure 1.

●  Cubist paintings have been criticized for being overly abstract (see Figure 1).

●  Many paintings of this style, including those by Picasso (Figure 1), are very abstract.

Every image that you include in your essay needs to have a caption. This is so that the reader can identify the image and where it came from. Each caption should include the following:

●  A label (e.g., Figure 1 ).

●  A description of the image, such as “Picasso’s Guernica ,” or “ Guernica : One of Picasso’s most famous works.”

●  The source of the image. Even if you have created the image yourself, you should attribute it correctly (for example, “photo by author”).

Have a look at this example:

Figure 1: Picasso’s Guernica

Photo: Flickr

Here, the image is given both a label and a title, and its source is clearly identified.

Creating Captions Using Microsoft Word

If you are using Word, it’s very simple to add a caption to an image. Simply follow the steps below:

●  Click on the image.

●  Open the References toolbar and click Insert Caption .

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●  Fill in or select the required details and click OK .

You can also add a caption manually.

Referencing Captions

At this point, you’ll need to refer to your style guide again to check which referencing system you’re using. As mentioned above, all sources should be clearly identified within the caption for the image. However, the format for captions will vary depending on your style guide. Here, we give two examples of common style guides:

• APA 7th Edition

The format for a caption in APA style is as follows:

Note. By Creator’s Initials, Last Name (Year), format. Site Name (or Museum, Location). URL

The image format refers to whether it’s a photograph, painting, or map you are citing. If you have accessed the image online, then you should give the site name, whereas if you have viewed the image in person, you should state the name and location of the museum. The figure number and title should be above the image, as shown:

                     Figure 1

Note . By P. Picasso (1937), painting. Flickr. https://www.flickr.com/photos/huffstutterrobertl/5257246455

If you were to refer to the image in the text of your essay, simply state the creator’s last name and year in parentheses:

(Picasso, 1937).

Remember that you should also include the details of the image in your reference list .

MLA style dictates that an image caption should be centered, and each figure labeled as “Fig.” and numbered. You then have two options for completing the caption:

1. Follow the Works Cited format for citing an image, which is as follows:

Creator’s Last Name, First Name. “Image Title.” Website Name , Day Month Year, URL.

2. Provide key information about the source, such as the creator, title, and year.

In this case, we have followed option 1:

Fig. 1. Picasso, Pablo. “Guernica.” Flickr , 1937, https://www.flickr.com/photos/huffstutterrobertl/5257246455

When referring to the image in the text of the essay, you need only cite the creator’s last name in parentheses:

And, again, remember to include the image within the Works Cited list at the end of your essay.

Expert Proofreading and Formatting

We hope this guide has left you a little clearer on the details of formatting images in your essays . If you need any further help, try accessing our expert proofreading and formatting service . It’s available 24 hours a day!a

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