designer brand name goods essay

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• The Luxury Good Market
• Rationality
• Price and Quality?
• Self-Esteem

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The Psychology Behind Why People Buy Luxury Goods

Buying a luxury handbag is not an uncommon purchase for many people. It may even be just as common as buying a shirt at Target. While the appeal of luxury goods is undeniable—the leather is soft, the logo is flashy—the price tag can be off-putting. Unless you’ve got a good job with a high salary or have fantastic personal savings habits, buying luxury consumer goods can be cost-prohibitive. In some cases, it may create a credit card balance that isn't easy to pay off. So why do people make these extravagant purchases?

Key Takeaways

• Buying luxury consumer goods can create an undue financial burden unless you can afford to do so.
• The luxury goods market is worth billions and will continue to grow by 2030.
• Some of the reasons why people buy luxury goods when they can't afford them include a sense of irrationality, the supposed quality, the impact they have on self-esteem, and a sense of accomplishment.

How Big Is the Luxury Goods Market?

A luxury good is a product that is deemed non-essential. This means that consumers don't need a luxury good to live. Examples of luxury goods include clothing from high-end designers, designer luggage and handbags, jewelry and watches, estates, high-end vehicles, and certain accessories.

Demand for luxury goods typically rises when incomes do so when the economy flourishes, people tend to loosen their purse strings and spend more on items they don't necessarily need but want. Research indicates that people cut back on non-essential spending across the U.S. and Europe in 2022 even though demand for these goods was high.

The luxury goods market in 2022 was estimated at $242.8 billion. This number is expected to increase to $369.8 billion by 2030—almost a third of this ($115.4 billion) is expected to come from luxury apparel alone.

Some Consumers Aren't Rational

Consumers aren't always rational. A perfectly rational person would always act in accordance with reason or logic. This means that a perfectly rational person would always act in their own best interest. This includes acting in their own best financial interest.

According to some modern behavioral psychology studies, many consumers who buy luxury goods are not in a financial position to afford luxury goods. The proof may be in the high rates of consumer debt in America. Total credit card debt for the first quarter of 2023 was $986 billion. Depending on how you look at it, this may be evident that many Americans don’t always act in their best financial interest.

While a high-quality, durable handbag can be purchased for around $100, some people opt to spend thousands of dollars on a luxury-brand handbag that performs the same function and is of the same relative quality.

Does the Higher Price Equal Higher Quality?

One possible explanation for this is the human tendency to overemphasize the positive elements of a product and ignore its disadvantages. Great marketing and brand power may be among the reasons behind this. For instance, many consumers wait overnight for new releases of iPhones, iPads, and Mac computers even though Apple ( AAPL ) products aren't technologically unique or superior.

In fact, Samsung offers more variety and (according to some experts) more bang for a consumer's buck when it comes to smartphones compared to Apple. And consider the fact that Microsoft ( MSFT ) and Xiaomi make phones that typically have a cheaper price point. Nevertheless, Apple experiences a high degree of brand loyalty and seems to break sales records year after year.

Because some people perceive non-luxury goods as inferior simply by virtue of them being non-luxury (and not on the basis of their characteristics or qualities), they also come to the conclusion that higher-priced goods are of better quality. Contrary to the evidence, they may believe that you get what you pay for, regardless of whether the goods are actually better than their more affordable counterparts.

Did you know you can also invest in the luxury goods market? There are a number of exchange-traded funds (ETFs) and mutual funds that track this market.

Self-Esteem May Impact a Person's Purchases

A person's self-esteem can be a factor that influences some people's decisions about whether they purchase luxury goods. This may be especially true if they can not easily afford the cost of these items. For some consumers, a luxury good can go a long way in increasing self-esteem, providing a sense of belonging, and even higher status.

With the rise of online shopping , a $500 scarf is just a click away. For some people, luxury goods are the ultimate retail therapy. Fortunately for luxury brands, the internet makes them easily accessible for impulse shopping. 

A sense of accomplishment is another reason why some people buy luxury goods. They want to reward themselves for their hard work by treating themselves to something they typically could not afford.

There’s a reason why people may decide to pass up a fake Rolex in order to pay full price for an authentic one even if they look identical. Despite appearing the same, the owner will know that they don't have a real luxury good. But this doesn't appear to be a rational choice: If we buy luxury goods to show off to others and feel like we belong, why wouldn’t a facsimile do the trick?

Researchers at Yale have determined that this quest for authenticity develops early in childhood. A study that tried to convince children that a cloning machine produced their favorite toy found that most children refused to accept the duplicate as identical. It turns out that the sentimentality of the item—the memory or feeling that comes from having purchased a genuine luxury good—is part of the reason that we seek authenticity.

In other words, for some people, treating yourself to a pair of fake Christian Louboutin brand boots would be the same thing as having not treated yourself at all.

What Are Some Examples of Luxury Goods?

The luxury goods market is made up of goods that are deemed non-essential. This means that these goods are not necessary for people to live. Some examples of luxury goods include high-end apparel, luggage, and handbags, jewelry and watches, luxury cars, and residential estates.

What Are the Most Common Luxury Goods that People Purchase?

Some of the most common types of luxury goods that people tend to purchase include high-end designer apparel and handbags, jewelry and watches, and luxury cars. Apparel is so popular that this segment is expected to be about one-third of the luxury goods market by 2030.

How Can I Spot a Fake Luxury Good?

Counterfeit goods are more common than most people think—especially when it comes to the luxury good market. One of the most obvious ways to spot a fake is by the price. If it's too good to be true, then it probably is. Be cautious if someone sells you a designer handbag that normally retails for $3,000 for $100. You can also tell a knock-off from the real thing by the craftsmanship. Counterfeit luxury items may be shoddily made. Counterfeiters also use fake logos or alternate spellings of brand names.

People buy luxury goods for a variety of reasons; nearly all of these reasons are related to the strong emotions that we attach to the purchase of expensive material goods . Whether or not a consumer is in a financial position that allows them to be able to purchase a financial item, they may decide to purchase it anyways in order to achieve a certain feeling—for example, a feeling of accomplishment from hard work—or to gain acceptance from others.

J.P. Morgan. " What's next for the luxury market? "

Research and Markets. " Luxury Goods: Global Strategic Business Report ."

Federal Reserve Bank of New York. " QUARTERLY REPORT ON HOUSEHOLD DEBT AND CREDIT ," Page 1.

Android Authority. " Apple vs Samsung: The ultimate head-to-head ."

Luxury Academy. " THE PSYCHOLOGY BEHIND LUXURY ."

Yale University. " Children Prefer Certain Individuals Over Perfect Duplicates ," Page 461.

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121 Brand Essay Topic Ideas & Examples

Inside This Article

Are you struggling to come up with a compelling brand essay topic? Look no further! In this article, we have compiled a list of 121 brand essay topic ideas and examples to inspire your writing. Whether you are studying marketing, business, or simply interested in exploring the world of brands, these topics will provide a solid foundation for your essay. Let's dive in!

• The impact of branding on consumer behavior.
• Brand loyalty: How to cultivate and maintain it.
• Branding in the digital age: Challenges and opportunities.
• The role of branding in building a successful startup.
• The influence of brand personality on consumer perception.
• Branding strategies of multinational corporations.
• The power of storytelling in brand marketing.
• The ethical implications of brand endorsements by celebrities.
• The importance of brand consistency across different platforms.
• The psychology behind brand colors and their effects on consumer perception.
• Branding in the luxury goods industry: A case study of Louis Vuitton.
• The impact of social media influencers on brand awareness and sales.
• Branding and its role in fostering emotional connections with consumers.
• The relationship between brand image and brand reputation.
• Branding and corporate social responsibility: Can brands be socially conscious?
• The role of packaging in brand differentiation and consumer decision-making.
• The evolution of brand logos: From simplicity to complexity.
• The impact of brand extensions on brand equity.
• The role of brand ambassadors in promoting brand awareness.
• The importance of brand positioning and targeting in marketing.
• The impact of brand trust on consumer loyalty.
• The role of nostalgia in brand marketing.
• Branding and cultural appropriation: A critical analysis.
• The role of brand authenticity in gaining consumer trust.
• The impact of brand reputation on crisis management.
• The influence of brand endorsements on children's consumer behavior.
• The role of branding in the success of online marketplaces.
• Branding and the power of sensory marketing: A case study of Coca-Cola.
• The impact of brand storytelling in the fashion industry.
• Branding strategies of successful personal brands.
• The role of brand communities in building brand loyalty.
• The impact of brand associations on consumer perception.
• The influence of brand image on consumer buying behavior.
• The role of brand personality in the hospitality industry.
• The impact of brand love on consumer engagement.
• Branding and the rise of influencer marketing.
• The role of brand mascots in brand recognition and recall.
• The impact of brand reputation on employee recruitment and retention.
• The relationship between brand equity and financial performance.
• The influence of brand endorsement controversies on consumer perception.
• The role of brand experience in driving customer loyalty.
• The impact of brand globalization on cultural diversity.
• Branding and the rise of experiential marketing.
• The role of brand congruence in co-branding partnerships.
• The impact of brand reputation on shareholder value.
• The influence of brand personality on brand evangelism.
• The role of branding in the success of e-commerce platforms.
• The impact of brand authenticity on brand resilience.
• The role of brand storytelling in the food and beverage industry.
• The influence of brand extensions on parent brand perception.
• The impact of brand reputation on customer loyalty in the banking sector.
• The role of brand perceptions in luxury brand consumption.
• Branding and the rise of social entrepreneurship.
• The impact of brand image on employee engagement.
• The influence of brand personality on consumer trust in the tech industry.
• The role of branding in political campaigns.
• The impact of brand associations on consumer attitudes towards sponsorship.
• The relationship between brand equity and customer satisfaction.
• The influence of brand endorsements on political decision-making.
• The role of branding in the success of online travel agencies.
• The impact of brand reputation on consumer choice in the healthcare sector.
• The influence of brand personality on consumer loyalty in the automotive industry.
• The role of branding in destination marketing.
• The impact of brand authenticity on employee satisfaction.
• The relationship between brand equity and customer lifetime value.
• The influence of brand endorsements on consumer attitudes towards sustainability.
• The role of branding in the success of subscription-based services.
• The impact of brand reputation on consumer trust in the airline industry.
• The influence of brand personality on consumer decision-making in the beauty industry.
• The role of branding in the success of crowdfunding campaigns.
• The impact of brand associations on consumer perceptions of corporate social responsibility.
• The relationship between brand equity and customer loyalty in the telecommunications sector.
• The influence of brand endorsements on consumer attitudes towards ethical practices.
• The role of branding in the success of food delivery platforms.
• The impact of brand reputation on employee motivation in the hospitality industry.
• The influence of brand personality on consumer trust in the fashion industry.
• The role of branding in the success of online education platforms.
• The impact of brand associations on consumer perceptions of sustainability.
• The relationship between brand equity and customer loyalty in the retail sector.
• The influence of brand endorsements on consumer attitudes towards diversity and inclusion.
• The role of branding in the success of ride-sharing services.
• The impact of brand reputation on customer satisfaction in the banking sector.
• The influence of brand personality on consumer decision-making in the fitness industry.
• The role of branding in the success of social media platforms.
• The impact of brand associations on consumer perceptions of privacy.
• The relationship between brand equity and customer loyalty in the gaming industry.
• The influence of brand endorsements on consumer attitudes towards mental health.
• The role of branding in the success of online marketplaces for handmade products.
• The impact of brand reputation on employee engagement in the tech industry.
• The influence of brand personality on consumer trust in the music industry.
• The role of branding in the success of online grocery delivery services.
• The impact of brand associations on consumer perceptions of data security.
• The relationship between brand equity and customer loyalty in the fitness industry.
• The influence of brand endorsements on consumer attitudes towards inclusivity.
• The role of branding in the success of online dating platforms.
• The impact of brand reputation on customer loyalty in the fashion industry.
• The influence of brand personality on consumer decision-making in the gaming industry.
• The role of branding in the success of online streaming services.
• The impact of brand associations on consumer perceptions of environmental sustainability.
• The relationship between brand equity and customer loyalty in the food delivery industry.
• The influence of brand endorsements on consumer attitudes towards privacy.
• The role of branding in the success of online fitness platforms.
• The impact of brand reputation on employee satisfaction in the automotive industry.
• The influence of brand personality on consumer trust in the travel industry.
• The role of branding in the success of online fashion marketplaces.
• The impact of brand associations on consumer perceptions of social responsibility.
• The relationship between brand equity and customer loyalty in the music industry.
• The influence of brand endorsements on consumer attitudes towards sustainable fashion.
• The role of branding in the success of online home-sharing services.
• The impact of brand reputation on customer loyalty in the hospitality industry.
• The influence of brand personality on consumer decision-making in the education industry.
• The role of branding in the success of online art marketplaces.
• The impact of brand associations on consumer perceptions of customer service.
• The relationship between brand equity and customer loyalty in the beauty industry.
• The influence of brand endorsements on consumer attitudes towards ethical beauty products.
• The role of branding in the success of online pet supply platforms.
• The impact of brand reputation on employee motivation in the e-commerce industry.
• The influence of brand personality on consumer trust in the home improvement industry.
• The role of branding in the success of online travel booking platforms.
• The impact of brand associations on consumer perceptions of data privacy.
• The relationship between brand equity and customer loyalty in the e-learning industry.

These 121 brand essay topic ideas and examples cover a wide range of industries and aspects related to branding. Whether you're interested in exploring the impact of brand reputation, the influence of brand personalities, or the role of branding in specific sectors, there is a topic here for you. Remember to choose a topic that aligns with your interests and expertise, and conduct thorough research to support your arguments. Happy writing!

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32 Top Designer Brands – Luxury Fashion Houses To Know in 2024

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Champagne flutes. Supermodels. Bright lights. Fashion. The world of top designer brands conjures up a swirling chaos of exclusivity, luxury, and style. But where does one turn in the midst of the maelstrom of top designer brands? Each brand competes to prove to you in subtle ways that it’s the best and that it deserves your money the most. Thankfully, we can’t take our fingers off the pulse at Fashion Beans, so we’re here to guide you.

But why bother with top designer brands? Is it all just fluffed-up BS? Or are there legitimate benefits that befit the high price tag?

Firstly, originality. Top designer brands are attempting to create something never seen before, even just subtle tweaks to what the fashion house is famous for. Secondly, during fashion week, certain themes and clusters form to represent trends. This is an indication of where our high street style is heading; buying from top designer brands puts you ahead.

Thirdly, you are paying for high-quality clothing. A luxury brand’s reputation is on the line, so they only source the best fabrics, often employ highly skilled workers, and therefore make products with real longevity. Lastly is the clout. A designer logo represents prestige, a high-quality product, and hints at a certain lifestyle or social status. There’s no denying this.

Now, how do top designer brands compete within this market? Each brand has its own approach, which is what makes following it interesting. They might focus on artisanal hand-made leather goods, be big on TikTok, double down on its heritage, venture (bravely) into the Metaverse, champion sustainability, rely on the designers’ creativity, or employ global influencers and ingenious billboard marketing strategies.

The way brands achieve status is constantly changing and is somewhat dictated by the society it is trying to impress. With this top designer brands list, we’ll give you a sense of what the fashion world looks like and which designer names fare better in which department.

Key Takeaways

When shopping around for your favorite top designer brands, there are a few things to bear in mind. Does the brand use high-quality fabrics? Employ innovative or labor-intense manufacturing techniques? Is it doggedly committed to creativity? What does the marketing suggest? Are the clothes suited to your style? Most important: it is totally okay to think designer names are overrated, over-hyped, and not for you.

1. Luca Faloni

Luca Faloni first and foremost is a designer name that focuses on the quality and longevity of a garment. This brand is unlike many of the high-fashion runway brands you may be thinking of but is no less deserving of a space on this list with designer names.

What Luca Faloni brings to the table is a divine focus on Italian tradition and materials (there’s no cashmere polyblend here). The big focus here is slow fashion, while other brands, which I undoubtedly love the same, will pump out six seasons of clothing, Luca Faloni strolls along providing you with those quality staples only those who really appreciate craftsmanship will know and love. While this brand may not be the bread and butter of NYFW, it’s one that deserves a place in your closet.

2. Axel Arigato

An evolving brand is one you want to get behind, and sometimes there’s nothing cooler than knowing you’re looking to the future. With one foot firmly planted in the present here and now, and the other in the future Axel Arigato is one of those designer names here to steal all the money from your wallet (or at least mine).

Founded in 2014, this is one of the babies on this list of best designer brands, but the brand speaks for itself. Specializing in footwear, over the past two years I’ve been pleasantly surprised with the additional wears they’ve dropped, including menswear staples and accessories . Watch out because you’re absolutely going to see more of Axel Arigato in the future.

Gucci was founded in 1921 in Florence by Guccio Gucci , beginning (like many of the top luxury brands) as a luggage maker for the upper classes. When Guccio passed away, the company shifted into the hands of his three sons, Aldo, Rudolfo, and Vasco. Aldo designed the “GG” logo in tribute to his father, still prominent on Gucci products to this day.

House of Gucci , starring Lady Gaga and Adam Driver, depicts the company’s economic troubles in the eighties but ends with Gucci appointing a new designer. His name was Tom Ford, and he helped save the iconic house from the brink. Alessandro Michele is the Creative Director now who has adopted a younger audience by bringing elements of retro, kitsch, and gender fluidity.

Gucci is now the number one of all men’s top designer brands for online sales, and the word itself is a term rappers use to describe something successful. Talk about the zeitgeist…

Of all the men’s top designer brands, some say there is only one fashion show worth watching each season. Prada. In 1978 with only a PhD in Political Science from the University of Milan, Miuccia Prada took over her family’s luggage business, turning to fashion shortly after in 1985.

Miuccia has built the brand into a billion-dollar empire of influence, pared-back style, and clothes of the highest quality. In terms of contemporary reputation, this is one of those designer names that’s almost untouchable. And with the incredible designer Raf Simons on menswear, Prada shows no signs of changing course.

5. Dior Homme

Christian Dior became famous through his “New Look” collection. It featured the “little black dress,” a symbol of Parisian style and a vehicle by which women could reclaim expression in the post-WW-II era. These traits have stayed close to the brand since. Menswear direction by Kim Jones has tilted towards streetwear since 2018. His clothes are stylish, luxurious, and with a modern bent. Dior recently designed a racing kit for the game Gran Turismo and has taken on M’Bappé as a global ambassador. This suggests a more youth-led, digital direction for Dior.

6. Tom Ford

The man once desired to be an actor, but life had other plans. The Texan worked as the creative director for Yves Saint Laurent and Gucci . He received the award for Best International Designer in 2000 and set up Tom Ford in 2005. Now, Tom Ford is one of the most well-known designer names. The brand has achieved its status as one of the suavest top designer brands for men by using high-quality fabrics, impeccable tailoring, and sophisticated outerwear. Known for their wide almost visor and retro sunglasses , his clothes blend formality and sexuality in a desirable way.

This designer brand was launched in 1910 by Coco Chanel, and the famous interlocking “CC” logo still dominates their pieces today. Initially, Coco made her name by breaking the mold of haute couture , her dresses tapping into the post-war “Flapper” style, using frills and masculine colors. The perfume No. 5 was released in 1921 and is still an iconic fragrance even today.

To give a better understanding of the aesthetic philosophy, Chanel once told Harper’s Bazaar, “simplicity is the keynote of all true elegance.” Post-WW-II, Chanel was endorsed by the Hollywood set, including Marilyn Monroe. In recent years Chanel has entered the male beauty space, bringing the first line of well-marketed and desirable men’s make-up and skincare.

8. Paul Smith

Aged 17, Paul Smith was hospitalized after a crash destroyed all hopes of becoming a professional cyclist. In the hospital, he started talking to a local art student and decided to pursue a creative life. He is now a mainstay of the Paris Fashion Week but still keeps offices and studios in his hometown of Nottingham. Paul Smith is also one of the few remaining independent designer brand names on the circuit.

The brand is famed for its tailoring that embraces clean lines and quality fabric in a playful manner. His collections use slogans, figurines, and wild patterns married alongside more traditional designs. Paul Smith oozes taste and personality, making it one of the top designer brands for men. The man himself also scrubs up nicely.

9. Alexander McQueen

Alexander McQueen was renowned for being a highly conceptual and theatrical designer. So, his beginnings in fashion are slightly unsuspected. He built his tailoring skills through Anderson & Shepard, Gieves & Hawkes, and Barmans & Nathans. He then assisted Romeo Giglio in Milan and got his MA from Central St Martin’s in 1992. Four years after graduating, he was named chief designer of Givenchy.

Collections under his own name had the unerring craftsmanship of a tailor, the flair of a costume designer, and a fearless conceptual vision. He was a genius. Hence why it was such a shock when McQueen took his own life in 2010. The brand continues to produce incredible, chic, and boundary-pushing clothing.

Established in 1908 by Hans Wilsdorf, Rolex was put on the map in 1926. The Oyster was the world’s first waterproof wristwatch . The brand has taken this spirit of innovation and expanded across the globe. The timepieces are a testament to resilience. They are adept in the extremes, producing watches for deep-sea divers, pilots, and racing drivers alike.

Since then, the brand’s innovation, style, and timelessness kept it at the very top of the horological food chain. The second-hand Rolex market doesn’t hurt either. A Rolex is guaranteed to immediately rise in value after purchase (if you can get your hands on one, that is). Limited supply combined with needing a dealer to buy one creates legitimate exclusivity. For these reasons, Rolex is one of the most sought-after luxury watch brands in the world.

11. Burberry 

In 1856, Thomas Burberry opened an outdoor-wear store in Basingstoke, outside London. Many tartan patterns populate the British Isles, but Burberry’s adopted check is now in the fashion history books. This is all thanks to Jacqueline Dillemman. Originally used on the inner lining of the raincoats from the 1920s onwards, in 1967, Dillemman removed the lining and covered luggage in it. Everyone loved what she’d done, and the Burberry check was born, dominating the brand’s aesthetic. For quintessentially British luxury fashion, Burberry is still top.

12. Valentino

Valentino is the red heart of Italian designer brand names. Valentino Garavani took the traditional route through fashion design. He apprenticed at labels before launching his own line in 1962 in Florence. His first collection was a rapturous success and red became the color of Valentino. Look out for the enclosed “V” symbol found on jewelry, belts , and loafers . Not to mention the classic Valentino Art Deco patterns too. In recent years, the brand has become synonymous with luxury hoodies , tracksuits , and garish sneakers.

13. Cartier

In typical 19th Century fashion, Louis-François Cartier assumed the jewelry workshop of his master. In 1847, he set up Maison Cartier in Paris. French royalty began to take notes and make orders. Plus, the ornate designs were vaunted by high society. Since then, the brand has expanded its prestigious Parisian reputation throughout the globe.

These days, the jewelry is decadent, laden with rare gemstones, and secured by fine metals. But it’s also tasteful and well-designed, like the three-band Cartier ring. Wristwatches are also an important aspect of the brand, which Cartier has been producing since 1904. The “Tank” is elegant, simple, and stylish, and the “Crash” (released in 1967) is a symbol of the brand’s creative daring. Cartier produces some of the finest jewelry in the world.

14. Ferragamo

In the 1920s, the Italian shoe designer worked with celebrities and Hollywood stars. In 1927, he set up a brand under his own name and was responsible for the innovation of the wedge heel and cage heel. Ferragamo’s products are of supremely good quality. Unsurprisingly, the leather goods—bags, belts, and wallets—ooze finesse. The current creative director, Paul Andrew, is keeping the brand classic, elegant, and desirable. Basically, not streetwear .

15. Bottega Veneta

Bottega Veneta was launched in 1966 in Milan. It was created in opposition to the entrenched fashion houses. Its tagline? “When your initials are enough.” Veneta is the rebellious yet still related cousin to the heritage fashion houses. Under British designer Daniel Lee since 2018, this disruptive nature continues.

Lee eschews social media and relies on the clothes themselves to create an air of mystique. In 2021, the brand itself also deleted its whole social media output. Lee employs the brand’s iconic intrecciato patterning (a square weave) with panache, threading it through fine fabrics and quilted puffers. Veneta creates a chic, innovative path for the native digital and non-digital alike. Veneta is easily one of the best designer brands for satisfying your rebellious side.

16. Balmain

Pierre Balmain was the understudy of Hubert de Givenchy and Christian Dior. He then set up on his own and became famous in the 1950s for his Hollywood ballgowns. In 2011, 24-year-old Olivier Rousteing changed the game. He brought Balmain into the 21st Century by leaning into influencer culture. He built a “Balmain Army” including Kendall Jenner, Gigi Hadid, Kim K, plus AI models, Shudu, and Zhi. For the digitally connected, Rousteing’s Balmain is a cornerstone of the modern fashion landscape.

Giorgio Armani became renowned for his powerful tailoring in the eighties. Set up in 1975, Armani began designing flowing, yet elegant suits which became the envy of Wall Street. By the turn of the millennium, he was Italy’s most successful designer. Still to this day, the runway collections are brooding, dark, and inimitably Armani. Under the Armani monicker, there are a few brands. Armani Exchange is a streetwear, everyday/casual wear, EA7 is sportswear, and Emporio Armani is the chic, fashion-forward, but more affordable brother to the original Giorgio Armani. Armani still retains its status as a wonderful tailoring house.

P.S. Armani was the first designer to ban models with a BMI under 18.

It took Karl Lagerfeld just three seconds to design the now globally famous Fendi “FF” Zucca logo. This was an attempt to make the brand seem younger, which can be difficult for a brand that dates back to 1925. The brand’s modern reputation is dominated by Lagerfeld’s creative direction from 1965 until his death in 2019. He split his duties between Chanel, Fendi, and his own label. While Kim Jones has now taken over, the brand is widely known for its bold and dramatic use of furs and leather.

19. Givenchy

Hubert de Givenchy was one of the largest fashion designers. No, really, he measured up at 1.98m. But his large physical stature will always be eclipsed by his historic brand. The brand was established in 1952 and focused on perfume. However, it became renowned for its work with Audrey Hepburn, especially that black dress in Breakfast at Tiffany’s. In the modern age, Riccardo Tisci brought drama, elegance, and a moody black Parisian chic. Since 2020, the brand has appointed Matthew M. Williams of Haute streetwear brand 1017 ALYX 9SM as creative director.

Jeanne Lanvin set up her fashion house in the early 20th Century and made her daughter her muse. She was one of the first designer names to set up a children’s range. She was inspired by the painters and artists of the time and used colorful geometric patterns against black and white. She also coined a certain “Lanvin blue.” Lanvin is a staple of Paris fashion week.

21. Dolce & Gabbana

D&G gets its name from its two founders, Domenico Dolce and Steffano Gabbana. Two names worthy of their own fashion brands, let alone combining to form one black and gold super-brand. The pair debuted in Milan in 1985 to rapturous acclaim. Since then, they have been famed for their excess, flamboyance, and boldness. They are not afraid to dabble with powerful black tailoring, “D&G” branding, gold, silvers, glitter, crystals, and diamonds.

22. Calvin Klein

There’s more to this brand than just cool boxer shorts. Calvin Klein apprenticed as a suit/coat designer in New York before setting up his own label in 1968. In 1978, thanks to some infamous saucy advertising, the CK jeans sold 200,000 pairs in the first week. The brand has gone on to utilize its sexy imagery to sell its clothing. But this has been done alongside producing fine American high-fashion designs. According to their website, the brand reached Global retail sales exceeding “$9 billion in 2017, distributed in over 110 countries.

23. Jil Sander

Sander hails from Germany, first releasing a collection in 1975. It was her sophisticated, tailored workwear in desirable fabrics that piqued the fashion world initially. It was a minimalist style, done elegantly. In 1999, the Prada group bought 75% of the brand, allowing further global expansion of its iconic style.

The brand then went through a few owners, and Sander left, beginning a collaboration with Uniqlo called +J, which was extremely successful. In 2012, Sander returned to the brand replacing Raf Simons. Again, she left just three seasons later. Despite the brand suffering from a lack of consistency behind the scenes, it retains a place as somewhat of a master of minimalism.

24. Maison Margiela

In 1988, Martin Margiela set up his Maison in the image of non-conformity. The original style was raw, grungy, and visceral. Since John Galliano took over in 2014, the brand has pushed the boundaries of fashion. Their all-gender website section points to its history of gender fluidity and androgyny.

Look out for the chic labels too. They’re pinned by four stitches in each corner and have an ascending list of numbers, which are circled to signify the collection that item of clothing belongs to. The clothing at its heart is austere, billowy, and almost rag-tag in places; still retains a sense of unwavering verve.

25. Ralph Lauren

Ralph Lifshitz’s sales job at Brooks Brothers inspired the creation of his own brand in 1967. But it wasn’t until 1970 that the famous Polo range dropped. That iconic logo has punctuated polo shirts , t-shirts, cable-knit sweaters, and gilets . While Ralph Lauren has become a bastion of Ivy-League style, the Purple Label is a runway-ready collection that uses fine fabrics and unique designs to lure in wealthier clientele. On the whole, though, the clothes are smart, reasonably priced, and of great quality. Ralph Lauren’s clothes are good investments.

26. Comme Des Garçons

Comme Des Garcons was set up by Rei Kawakubo. She uttered my favorite fashion quote: “I work in three shades of black.” These words unlock the aesthetic of Comme Des Garçons. For a long time, it seemed the point of the brand was to be as non-commercial as possible.

In the modern era, the focus has shifted. The brand launched an iconic “CDG Play” range featuring a smirking love heart. The collaboration with Converse, which began in 2009, is one of the Play’s most notable designs. CDG collaborated with Nike in 2016 at the SS17 “Invisible Clothing” Comme Des Garçons show. This was the first launch of the revolutionary Vapormax shoe. Kawakubo is also known for founding the successful retail space Dover Street Market. The store takes an experiential approach and supports new fashion designers.

27. Moncler

Moncler is named after a mountain village in France. This gives you a nice metaphor for how the brand blends the mountain with the street. Founded in 1952 by René Ramillon and Andrè Vincent, Moncler is a shortened version of Monestier-de-Clermont, near Grenoble. As the wealthy began holidaying in the mountains, the pair designed quilted items to cater to them. This included sleeping bags, jackets, and tents. If it’s hiking boots, beanie hats , or puffer jackets made by top designer brands, look no further than Moncler.

28. Hugo Boss

From casuals to tailoring, BOSS ticks all the boxes in a minimalist style . Call it German Engineering, or call it a sense of panache. Its history, however, isn’t so auspicious. Founded in 1924 in Metzingen, Germany, by Hugo Ferdinand Boss, he was responsible for producing SS uniforms in factories using forced labor during the Second World War. But these days, the company is associated in name only.

Boss has begun its flirtation with Gen-Z influencers with The Hugo House at Coachella in 2022 for influencers to TikTok their days away and promote the brand. But Hugo Boss is still renowned and committed to its chic tailoring. And unlike other top designer brands, their suits sit in the mid to affordable bracket.

29. Louis Vuitton

In 1837, Louis Vuitton arrived in Paris at just 16 years old and began apprenticing as a trunk maker. After 17 years, he set up his own brand, and the company expanded through its reputation as a trunk maker. The famous “LV” monogram came about in 1896 as a response to the flood of fake Louis Vuitton trunks in the market.

In the 20th Century, the brand’s reputation extended into leather bags , hence the cultural cachet of a Louis Vuitton bag. In 1997, LV started producing clothing under the illustrious Marc Jacobs. Then, in 2011 Kim Jones entered and began introducing streetwear elements. This ultimately culminated in one of the most hyped collaborations ever: LV x Supreme in FW17. Not long after that, the designer and founder of cult streetwear brand Off-White, Virgil Abloh, was named head of menswear but sadly passed away in November 2021.

In the modern era, the brand has skirted the new and the exciting alongside its heritage status as a fine bag and trunk maker. Louis Vuitton is first on this top designer brands list, in part due to its role in the huge luxury conglomerate LVMH luxury (Louis Vuitton Moët & Hennessy), valued at $329bn. This made it the most valuable company in Europe in 2021.

30. Saint Laurent

The Algerian-born, Yves Saint Laurent, began his career in fashion at Christian Dior and founded his namesake brand with the help of Pierre Bergé in 1961. Yves Saint Laurent, the brand, was perennially ahead of the times. It embraced androgynous fashion when it wasn’t mainstream. It was also the first brand to put women of color on the runway.

Yves Saint Laurent is famous for designing the smoking jacket (or “Le Smoking”) for women in 1966. The brand’s aesthetic commitment to smoke, rock ‘n’ roll, and gender subversion has continued. In the years of Hedi Slimane, the brand carried a distinct, edgy, indie rock ‘n’ roll feel. Think leather jackets and skinny black jeans . These days, creative director Anthony Vaccarello has brought some of the old-school “YSL” Parisian suave back into the roster, combining it with the edgier modern SL to make it one of the top designer brands for men.

Hermès began life making artisanal leather harnesses for horses in 1837, making it one of the oldest fashion houses in the world. This commitment to artisanal produce and craftspeople has continued into the 21st Century. Manufacturing takes place across 52 specialized workshops in 11 different regions in France. In 1925, the brand launched its menswear range aimed at Golfers. It later went on to include jewelry, watches, and sandals.

The brand is legendary for its silk scarves which arrived in 1937, plus silk ties which landed in 1949, and continues to produce artisanal products of the highest quality. The Hermès approach is to invest, elevate and nurture the craft of the produce. That’s why it remains one of the most respected men’s top designer brands.

32. Versace

Gianni Versace launched his first collection in 1978. The Medusa figure became synonymous with his designs and also his use of innovative materials like aluminum mesh and new techniques that fused leather and rubber. His designs clothed Princess Diana, Elton John, and Madonna.

When Gianni was murdered in 1997 in Florida, it was up to Donatella Versace, Gianni’s younger sister, to take over. She took the brand in a much louder, celebrity-driven, oily, sexy, almost renaissance, which catapulted the brand’s trajectory north. She focused the direction on New York and Milan as the fashion capitals of the world. The Medusa still remained prominent, and so did the square-maze glyph. The brand skirts the liminal boundary of brash, garish, and luxuriously chic.

The top 10 designer brands in the world are Louis Vuitton, Dior, Gucci, Prada, Rolex, Hermès, Tom Ford, Armani, Saint Laurent, and Burberry. Though to put this into any sort of objective measurement is impossible. So, we have amalgamated size, reputation, and heritage to come up with this list.

Jewelry brands and watch brands arguably are the most expensive. Just consider the rare metals, the incredible craft, and the use of rare gemstones. With that in mind, look to Cartier and Rolex. However, a Louis Vuitton x Supreme truck sold for $150,000 in 2017 and a Steiff Louis Vuitton teddy bear sold at auction in 2000 for $2.1m . This puts Louis Vuitton in good contention for the most expensive clothing designer.

Try Hugo Boss or Ralph Lauren for the most affordable designer pieces. This gray Boss suit is currently going for just under $700 on their website. Also, try Armani Exchange or EA7. These are subsidiary brands of the larger Armani brand but don’t expect the same quality, design, or feel of Giorgio Armani.

In the last decade, one designer would easily answer that question: Gucci. Alessandro Michele has created an absorbing universe of dandyism. However, other brands are worth noting. Bottega Veneta has a unique approach to design, and Louis Vuitton will always be in contention while Kim Jones is there too.

Harvey James is a freelance journalist, short story writer, and (very) occasional model. When he’s not writing features for the likes of HIGHSNOBIETY, WIRED, VICE, or British GQ loosely around tech/fashion/culture, he’s out being active, wholesome, and social. His current obsession is being bad at squash.

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Why Do We Buy Luxury Brands—and How Do They Make Us Feel?

A tale of two types of pride..

Posted May 22, 2014 | Reviewed by Jessica Schrader

Global demand for luxury goods is strong and rapidly growing, with over $200 billion in annual sales each year. Consumers purchase these goods for a variety of reasons, among them because they convey a sense of status, wealth, and exclusivity. These purchases lead others to make rapid inferences about the character of the purchaser (e.g., successful, arrogant, among many others). Further, using and displaying luxury products can elicit various feelings on the part of the user.

Drawing on recent research in social psychology on pride, in a recent paper with Karl Aquino and Jessica Tracy (both at the University of British Columbia), we show that there are two types (i.e., “facets”) of pride in consumption.

Interestingly, we demonstrate that the feeling which motivates a desire for luxury purchases (accomplishment, or what is termed “authentic pride”) is very different from the feeling that one derives from displaying those same products (snobbery, or what is called “hubristic pride”). In other words, the same emotion (pride) operates in two different ways. These findings shed new light on why consumers purchase luxury brands, highlighting a paradox: these purchases are sought out of heightened feelings of accomplishment (and not arrogance), but they instead signal arrogance to others (rather than accomplishment). Further, we show that these effects are generally more pronounced for those low in narcissism .

These conclusions were based on the results of seven experiments. In some, participants were asked to recall a luxury brand or a non-luxury brand they own, and we assessed how much of each facet of pride they felt. Those who recalled luxury goods felt snobbier (hubristic pride), but not more accomplished (authentic pride), showing the former facet of pride stems from luxury consumption. Another version of the study had other people rate a luxury brand user (or a non-luxury one). People judged the luxury brand consumer as more snobbish, but not more accomplished.

However, in other studies, we gave participants a task designed to make them feel authentic or hubristic pride, or a control task. We then assessed their desire to purchase luxury and non-luxury branded items. This time, those who felt accomplished had a higher desire to purchase luxury goods than those who felt hubristic pride, suggesting that feelings of accomplishment are a stronger motivator of luxury consumption than feeling snobbish. In another variant, we measured how accomplished and snobbish participants chronically felt; higher levels of accomplishment were associated with a higher desire for luxury goods.

This research has implications for companies selling luxury goods, or wish to market products as such. Luxury brands are sometimes positioned in a manner associating them with snobbery, for instance, contrasting their wearers with laborers of lower status professions. Others, such as Rolex’s “A crown for every achievement,” suggests its product is a marker of accomplishment. Our research shows that although consumers indeed associate luxury goods with both accomplishment and snobbery, the former is more motivating in creating consumer desire.

Beyond purveyors of luxury goods, the growing obsession among some consumers to acquire luxury brands, particularly when they cannot reasonably afford them, is also a concern. For those interested in helping consumers better regulate their expenditures and avoid additional debt, our results speak to the psychological factors that motivate consumers to buy products that may make their lives economically precarious.

McFerran, Brent, Karl Aquino, and Jessica L. Tracy (in press, 2014), “Evidence For Two Facets of Pride In Consumption: Findings From Luxury Brands”, Journal of Consumer Psychology.

Brent McFerran, Ph.D., is an assistant professor of marketing at the Beedie School of Business, Simon Fraser University.

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Shein is the future of fast fashion. Is that a good thing?

The Chinese retailer is quickly becoming one of Gen Z’s favorite fashion brands, for its low prices and savvy social media use.

by Terry Nguyen

If you’ve spent some time scrolling and shopping on TikTok, you’re probably familiar with the fashion retailer Shein. From personal experience, however, “familiar” doesn’t properly contextualize how pervasive the brand is, at least online. Perhaps a more accurate description is: I am haunted by Shein. As a consumer who falls squarely within the brand’s target demographic — a woman in her 20s, who buys most of her clothes online — I encounter Shein-related content almost daily, algorithmically fed to me through Instagram advertisements, YouTube hauls, and viral TikTok recommendations. 

Shein’s ubiquity, most notably on TikTok, has catapulted the retailer to cult status among young women across the globe. And while Shein is based out of China, it ships to 220 countries, with the US serving as its largest consumer market. In June, Shein overtook Amazon for the first time on the iOS App Store to become the leading US shopping app, a title it holds in over 50 countries. This comes after a pandemic year of record-breaking sales: Shein raked in close to $10 billion in 2020 , which was reportedly its eighth consecutive year of revenue growth over 100 percent. The retailer is also one of the most talked-about brands on TikTok and YouTube, and the most visited fashion and apparel site in the world, according to the web analytics platform Similarweb. Shein had enough in its coffers to place a bid to buy Topshop in January, which it ultimately lost to Asos.

Shein has collaborated with well-known musicians (Katy Perry, Nick Jonas, Lil Nas X, Tinashe) for concerts and events and, like its trendy competitors, has sponsored influencers (Addison Rae) and created capsule collections with D-list reality TV stars ( The Bachelor ’s Hannah Godwin, The Only Way Is Essex ’s Amber Turner). But Shein isn’t a brand made for and peddled by the rich and famous. In fact, it has cemented its reputation among regular people, particularly Gen Z shoppers, who promote the brand through unsponsored clothing hauls and outfit posts on social media. Friends and coworkers have recommended Shein swimwear and dresses to me in casual conversation, over text and even on Slack. On TikTok, a recent crowd favorite is Shein’s cross-wrap crop top — a $13 garment that resembles a halter top, but with a strategically placed cutout that reveals extra cleavage. 

There are tens of thousands of styles on the retailer’s site, and each day, about 1,000 more are added. For context, this production pace is even speedier than the “ultra-fast” sites that dominate fast fashion’s Instagram era; Missguided and Fashion Nova, for example, reportedly release about 1,000 new styles a week. Shein’s business model, like that of its fast forebears, abides by the tenet that more is better, that excess can be made accessible through mysteriously low prices, with little care for environmental costs or transparency about its labor force.

A skilled Shein shopper can theoretically buy an entire outfit, accessories and shoes included, for $30 or less. In fact, there are entire sections on the site that help customers clinch the cheapest deals: A shopper can browse for tops under $5.99 , dresses under $9.99 , and clearance items under $5 . The wardrobe possibilities, it seems, are endless. One Twitter user recently observed that $280 spent on Shein can create a year’s worth of outfits.

Yet Shein’s emergence as a fast fashion juggernaut can’t solely be attributed to the price of its clothing or its ubiquitous internet presence. The retailer is also nowhere to be found in the physical world — at least not in brick-and-mortar stores, although it has previously hosted in-person pop-up events. Shein appeared to have sprung out of thin air into the mainstream, unlike fast fashion’s old guards, whose spacious, brightly lit stores were proof of their dominance. Yet, Shein is so far ahead of competitors like H&M, Zara, and Asos, according to an analysis by Apptopia , that it’s difficult to compare them.

So what makes Shein so special? The answer might seem simple (two words: supply chains), if not for its influence over ever-changing trends and its impact on fashion consumption. There’s no doubt that it’s Shein’s world, and we’re just shopping in it.

A brief, incomplete history of Shein

Shein was first launched in 2008 under the domain SheInside, as a site that sold wedding dresses and women’s fashion geared toward US and English-language shoppers. The retailer was started in Nanjing, a province in China, by entrepreneur Chris Xu, who specialized in search engine optimization marketing. Xu has yet to publicly express any interest in women’s fashion or clothing design (granted, it doesn’t seem like he has done many interviews in English); his expertise lies in SEO and brand marketing, key factors that have contributed to Shein’s online popularity. 

During Shein’s early years, there was very little that distinguished the brand from other Chinese e-commerce retailers, except that it sold wedding gowns. According to reporting from PandaYoo , an English-language site published by Chinese bloggers, Shein sourced its products from China’s wholesale clothing market in Guangzhou, a region where many Chinese garment factories and markets are centralized. Shein wasn’t involved in any aspect of garment design or manufacturing. It operated much like a dropshipping business that sells products from third-party wholesalers directly to overseas shoppers. 

It wasn’t until 2014 that Shein began to acquire its own supply chain system, transforming itself into a fully integrated retailer. That year, it purchased Romwe, another Chinese e-commerce retailer. By 2015, the company had shortened its domain name to Shein, a move that reportedly made the brand more memorable and searchable for shoppers. Yet, prior to these major changes in 2014, the company had a decent online presence and enough customers to expand its operations. It was an early adopter of social media marketing, partnering with fashion bloggers for giveaways and promoting products on Facebook , Instagram, and Pinterest as far back as 2012.

Throughout the early 2010s, Shein launched overseas sites in Spain, France, Russia, Italy, and Germany, and began selling cosmetics, shoes, bags, and jewelry, in addition to womenswear. According to a translated article from the Chinese tech site LatePost , by 2016, Xu had assembled a team of 800 designers and prototypers, dedicated to rapidly producing Shein-branded clothes. Shein also began honing its supply chain, cutting out suppliers that produced “mediocre-quality products or images,” according to a 2016 press release . 

By 2017, the present-day iteration of Shein had begun to take shape. The brand advertised on daytime television shows in the US, and fashion influencers showcased Shein products and hauls alongside other retailers , like Fashion Nova and Zaful. It was, however, the retailer’s early use of TikTok and ability to market viral products that skyrocketed Shein’s popularity.

Is Shein simply “fast fashion,” or is it the future? 

While venture capitalists and tech entrepreneurs tout Shein as the future of fashion, the company’s rise didn’t occur in a vacuum. Its success is predicated on a confluence of factors, from geopolitical trade policies to a decades-old, disaggregated global fashion ecosystem.  

The fast fashion business model was pioneered in the 1990s by the founder of Inditex, the parent company of Spanish retailer Zara. Zara notoriously abandoned the concept of fashion seasons for a year-long cycle of production, which introduced customers to novel items every few weeks. Its success prompted other Western designers and retailers — H&M and Forever 21, to name two — to follow its lead into the next decade. Retailers migrated most of their manufacturing process overseas to countries with lax labor laws, where wages can be low and working overtime (without additional pay) is common. This, of course, made fashion companies more profitable, as shoppers became hooked on a cycle of novelty. But soon, things were about to get even faster. 

• Fast fashion, explained

Toward the tail end of the 2010s, “ultra-fast” fashion brands — Asos, Boohoo, Fashion Nova, and now Shein — emerged as viable competitors to the dominant fashion empires of the previous decade. Last October, Reuters reported that investors think “Zara … is going to be crushed by fast fashion 2.0.” These ultra-fast fashion companies are able to reach millions of young shoppers directly through social media without the need for physical retail space, and relied on search traffic and customer data to foreshadow trends. 

But by virtue of Shein’s location and software technology, the retailer developed a speedy edge on its competitors. Matthew Brennan, a Beijing-based writer and analyst of Chinese technology, likened its pace to “real-time” retail. That means Shein is constantly gathering and analyzing customer data and uses that knowledge to craft new designs — within as little as three days. 

“Each new design is basically a bet because Shein can estimate how well a product is going to do, but it doesn’t know for sure until it sells,” Brennan explained. “Compared to its fast fashion competitors, Shein is able to take more bets, but at a lower risk. It’s able to place very small initial orders with these factories, about 100 or even smaller.” These batches were much smaller than Zara’s and that of ultra-fast fashion retailers like Boohoo, which reportedly ordered about 300 to 500 units per style . If a specific top goes viral overnight on TikTok, for example, Shein will be able to instantaneously ramp up production on the garment and place additional orders depending on demand.

Shein has spent years cultivating relationships with Chinese garment factories and manufacturers, whereas most Western brands generally outsource this work. Inditex is similarly situated close to a garment production center in the northeast region of Spain, but according to Brennan, business in China moves much faster. 

“Shein doesn’t work with very large factories but [with] small to mid-sized workshops that pick up orders daily,” Brennan said. “It’s very much like an Uber system, where new orders are coming into factory owners’ phones and they receive the order. It’s very scrappy, but efficient.” 

“It’s very much like an Uber system, where new orders are coming into factory owners’ phones and they receive the order”

Most retailers place a main order at the start of the season, according to Craig Ryder, director of the UK-based Supply Chain Consulting Group: “It depends on where the order is made and where it’s being shipped to, but generally, between a retailer placing an order and getting it to market, there is very limited time to order more.”

And despite Shein’s popularity, the company remains largely unknown among Chinese consumers. The Chinese apparel market is extremely competitive, and Shein’s priority from the beginning has been to export goods abroad. The retailer has also benefited from deteriorating trade relations between China and the US. China began waiving export taxes for direct-to-consumer companies in 2018 after the US imposed more tariffs, Bloomberg reported . Since Shein ships its orders directly to customers from Chinese warehouses, packages worth less than $800, or small-value shipments, generally remain duty-free. In other words, Shein has managed to circumvent paying both export and import taxes for about three years, something brick-and-mortar retailers aren’t able to avoid. 

“If you’re Zara, there’s no way you’re going to get around US import duties because you’re not shipping to individuals. You’re selling to stores and importing in bulk,” Michael Horowitz, a consultant at the firm Retail ROI, told Bloomberg. “[Zara has] too much of a physical presence. It can’t get away with it.”

Still, receiving a shipment from Shein can take a week or longer, which is a prolonged timeline for most US-based retailers and, of course, Amazon. (The company does offer free shipping on all orders.) Shein has, in a sense, served as an accelerant in the fashion world. It has forced competitors to reassess the emphasis on speed to increase profit margins, at the cost of everything else.

Is Shein’s speediness ethical?

Over the past year, Shein has received backlash from customers for selling, among several offensive items, a necklace with a Buddhist swastika pendant, a phone case with an image of a handcuffed Black person outlined in chalk, and a Muslim prayer mat as a decorative rug. The company has apologized for these incidents, which Shein has spun as a lack of cultural sensitivity and understanding of its global audiences. 

But these hiccups — which are offensive at worst, and weird at best — are partly a direct result of Shein’s fast production cycle. Following the completely legal copycat model of most fast fashion retailers, Shein employs workers to recreate trending designs for its own products. The artwork on Shein’s offensive phone case was replicated without permission from a 2014 drawing by French graphic artist Jean Jullien, in the wake of the Ferguson uprisings. Several designers and artists have accused the company of making blatant rip-offs of their work, but there’s little that can be done, besides drawing the internet’s attention to it.

There’s a running, unproven accusation on TikTok that Shein depends on child labor. These comments usually appear on videos of Shein hauls or styling videos, in which users try to shame well-off creators for buying from a purportedly unethical company. To be clear, there is no evidence that Shein employs children or produces an unsafe labor environment, but the company has not publicly disclosed workers’ wages or hours. In August, Reuters reported that Shein has yet to disclose information about its working conditions and supply chain to the British government, which the retailer is required to do under UK law. Shein had also previously falsely stated on its website that its factories were certified by international labor standard bodies, according to Reuters.

In China, however, LatePost reported that Shein has developed “a reputation for timely payment [to factories],” which is a rarity in the country. The retailer also appears to have a good rapport with the factory owners it employs, who were willing to relocate their operations alongside Shein in 2015.

Yet much remains unknown about Shein’s business practices, and timely payment alone should not be cause for praise or relief from consumers. What are the ethics of producing and selling thousands of garments a day at a breakneck pace, even if workers are reportedly paid on time? Shein’s business model drives — and depends on — overconsumption. Some of the most popular Shein-related TikToks feature young women buying hundreds of dollars’ worth of clothes to try on for every season or fashion TikTok trend. Sure, not every consumer can afford ethically made goods or have easy access to a thrift store, but it’s not low-income shoppers who are keeping Shein and the fast fashion industry alive. 

I’ve previously written about how the fashion industry is one of the world’s most resource-intensive sectors, even though there is no official research that fully summarizes fashion’s environmental impact. The production of polyester textiles alone emitted about 706 billion kilograms of greenhouse gases in 2015, and hundreds of gallons of water go into making a single cotton garment. Most of the clothes from Shein are made from synthetic fabrics, which are responsible for releasing plastic microfibers into oceans. 

The retailer has stayed mum on ethical fashion and sustainability, but it’s hard to imagine Shein embracing corporate accountability without widespread consumer pressure. Regardless, Shein seems poised to be the fashion giant of the decade, and investors are scrambling to look for other retailers that could copy its speedy supply chain. And as the fashion industry adjusts to Shein’s blinding pace, it’s safe to assume that shoppers are encouraged and expected to buy more and more. All it takes is another viral must-have product from a brand that might be the next big thing. For now, though, Shein doesn’t seem willing to give up the throne.

Update, August 10, 3:30 pm: This story was updated to include information about Shein failing to disclose its working standards to the UK government, and false claims the company made on its website about its factories’ certifications.

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286 Fashion Essay Topic Ideas & Examples

Looking for hot fashion essay topics? The fashion industry is really important, controversial, and exciting. It is definitely worth studying!

🏆 Top 10 Fashion Essay Topics

💃 fashion essay examples & topic ideas, 🥇 controversial fashion topics to write about, 🎓 hot fashion essay topics, ⭐ fashion argumentative essay topics, 💡 most interesting fashion topics to write about, ✅ simple & easy fashion essay titles, ❓ fashion essay questions.

Our article will inspire you whether you want to write an argumentative essay about fashion history or a persuasive paper about modern fashion. Here you’ll find a huge list of fashion topics to discuss and write about, outlining tips, and excellent fashion essay examples. Enjoy!

• Fashion as a form of self-expression
• History of Western fashion
• National differences in fashion
• The role of technologies in fashion industry
• Fashion industry and its key sectors
• Fashion trends: causes and effects
• Fashion as a social phenomenon
• Market research in fashion: the main methods
• Politics and fashion
• Fashion blogs as a marketing channel
• Essay about Clothes and Personality In addition to this, it is not difficult to notice that Field had a good idea about fashion and personality based on the outfits and make up for her characters.
• Fashion Clothing Company’s Financial Statements The opening statement of financial position helps to identify capital intensity, the availability of cash to run the business, assets, and the tools available for the firm to continue smoothly.
• Zara Fashion Retailer’s Organizational Change Although this report has mentioned many areas within Zara’s operational and human resource strategies that need redirection as a direct consequence of the ever-shifting business environment, it lays its focus on how the fashion retailer […]
• Zara Fashion Retailer: Brand Awareness and Loyalty Discussion: This chapter of this study will organise considering the research question, such as it will describe Zara’s marketing strategies to develop brand awareness and customer loyalty; Conclusions: Finally, the chapter six will scrutinise all […]
• Supply Chain Management in the Fashion Industry This paper is also aimed at mapping out Louis Vuitton’s supply chain, at identifying and making recommendations for addressing the most significant problems in the management of Louis Vuitton supply chain, and calculating the losses […]
• Fashion and Identity Werner continues to argue that the contemporary generation is deceived to think that personal identity is determined by the physical attributes in a person.
• Successful Advertising in Fashion This essay looks at advertising in fashion and some of the ways used to make advertising in fashion successful. It suffices to mention that scholars have created a link between advertising in fashion and the […]
• The Effects of the Fast Fashion Industry on the World This led to the creation of shops that made garments to meet the needs of such a category of people in the community.
• 1990s Fashion: A Challenge of the Decade From a more consuming and conspicuous style of the 1980s, a more defined and individualized style of dressing and composing oneself emerged in the succeeding decade.
• Fashion Design and Famous Designers His character narrative is about the blend of the past and the present as he tries to make his collections more relevant.
• Fashion in the Period of Modernism The main content of the Modern was the desire of artists to contrast their creativity with the historicism and eclecticism of art of the second half of the XIX century.
• Fashion Advertising and Its Influences on People A study on the fashion advertising processes and their influences on people will help to understand some of the impacts created by increased advertising.
• Eco-Friendly and Sustainable Fashion In this paper, the aim is to discuss the eco-friendly and sustainable practices in the fashion industry and forces that may affect the efforts of the stakeholders in this industry as they try to embrace […]
• Gucci Luxury Fashion Brand Bizzarri describes the reinvention of the brand as the renovation of its image in the effort to recapture “the spirit of innovation” and redefine the notion of luxury.
• Motivation in Fashion Industry As a student set to join the industry in the future, my dream is to be the best designer and prioritize the needs of my customers.
• “Fashion Cycle” of Louis Vuitton Most of the products sold by Louis Vuitton go through the five stages of the fashion cycle, and the company has to use different strategies.
• The 18th Century Children’s Clothing in England With that background in mind, this paper shall discus the characteristics of girls’ and boys’ dresses in the eighteenth century as well as the similarities between the dresses of both sexes.
• Fashion History’s Understanding Fashion distinct classes of people in the society where complex and sophisticated fashion is related with the rich and modernity. Tailors, dressmakers, and designers have contributed to the increased trend in change of fashion.
• Fashion Sociology In the view of evolution of fashions and clothing, the modern society is shaping its identity by allowing unique members in the society to have freedom of exercising their values and beliefs in relation to […]
• How Companies Can Successfully Enter The French Fashion Industry Currently, the fashion industry is one of the economic sectors that are experiencing an increment in the rate of competition. This means that there is a high probability of the firms becoming established in the […]
• The Impact of Fashion Marketing on Culture The primary aim of this study is to investigate the impact of fashion marketing, specifically in the clothing sector, on culture.
• Fast Fashion Brand Advantages and Risks in Chinese Market The paper also looked at the risks that the fast fashion brand has to face in the Chinese market and ways in which these risks can be managed to help the organisations consolidate its advantages.
• ASOS Fashion Company’s Market Entry Into Dubai The purpose of the report is to highlight the appropriate market entry strategy for ASOS in Dubai. The report considers the business, industry, and consumer factors affecting the suitability of the business location.
• The Characteristics of the Fashion Industry and How They Influence Supply Chain The fashion industry thrives on the efforts of retailers who mostly take up the role of supply, sales and merchandising of products to the consumers.
• Fast Fashion and Sustainability This paper includes a brief analysis of the ways to address consumers’ fashion-related needs and reduce the negative environmental impact of the fast industry.
• Valentino Clemente Ludovico Garavani: Fashion Philosophy The shift that occurred in the fashion industry toward Italy and designing dresses for movie stars and celebrities linked his name with luxury style and opulence.
• UK Fashion Industry: ASOS Marketing Campaign The success of the re-launch of the modified products will greatly depend on a proper understanding of the internal and external factors that would impact the marketing campaign of ASOS.
• Fashion in Society: School Uniforms and Self-Expression The use of school uniforms can actually enhance a child’s personal character development as “such requirements of standardized dress also include a symbolic rhetoric of legitimate authority, a reservoir of institutional and organizational values of […]
• Fashion Clothing Designs: The Golden Mean Ratio The concept of the golden ratio has achieved uniqueness and becomes a fascinating exercise in mathematics because the ratio appears in several elements and creations, such as the human body and face.
• Fast Fashion’s Negative Impact on the Environment And this is the constant increase in production capacity, the low quality of the product, and the use of the labor of the population of developing countries.
• Fast Fashion and Ethical Consumption A narrative literature review is selected to analyse and synthesise available information on the impact of fast fashion on society. The integration of articles is expected to reveal the gaps, tendencies, and limitations that exist […]
• Western Pop Culture and Street Fashion of Japanese Youth The research of the topic needs to be preceded by the explanation of the key subjects and notions used in the current paper.
• Fashion Capitals of the World The fashion industry is a dynamic industry, which is a product of history and ‘an objective term that depends on context to give it its emotional qualities.’ For a long period of time, Paris and […]
• Bahrain Fashion: Culture and Antiquities The main purpose of the paper is to provide the information regarding the cultural and historical peculiarities of the country with the relation to the Bahrain fashion.
• Generational Trends in Fashion Although the development of the present-day generation of young people should be discussed as the complex phenomenon, it is possible to focus on analyzing fashion, technology, and parenting skills as the most remarkable elements which […]
• Fashion and Appearance This type of pop culture and mode of dressing basically compliments and deeply expresses the attitudes of the people and their form of musical conduct.
• Avant-Garde Fashion: The History of Modernism and How It Changed the World One of the main reasons why this particular movement resists the main fashion trends is that the garments are abundant with black color, the combination of leather and cotton, and multiple layers.
• Sandro Fashion Brand The company began in the Marais district of Paris and focused primarily on women’s fashion. In 2009, the company acquired fashion brand Claudie Pierlot in preparation for the creation of the SMCP group in 2010.
• 70’s Fashion as a Freedom of Choice However, with the end of the Vietnam War, the public and the media lost interest in the hippie style in the middle of the decade, and began to lean toward the mod subculture. The 70’s […]
• Fashion and Reasons to Love It The second reason for me to love bags is that my bag is a very important part of my image. The second reason why I love hats is that it adds a touch of elegance […]
• Blogging about Fashion The blogs, as Huang, Chou, and Lin note, allows for individuals with common interest to come together to share information and ideas, as well as to gain knowledge from other members of the virtual community, […]
• Fashion and Cinema: “Breakfast at Tiffany’s” According to Veblen, the aforementioned perspective as displayed in the fashion aspects of the movie indicates that the leisurely class uses dressing to express their way of life and social phenomenon.
• Counterculture Fashion: Patched Denim The presentation focuses on patches and their role in the counterculture fashion. Over the century, the significance and meaning of patches in fashion have evolved.
• Just in Time: Management Operations in the Fast Fashion Industry Sourcing is implemented using the famous lean or Just in Time (JIT) models. This means that required materials are acquired and delivered whenever they are needed.
• Teen Fashion Advertisement From magazines, to the television, to the internet, to the billboards; there is almost no limit to the ways in which teenagers are exposed to fashion advertisements.
• The Impact of Fashion on Interior Design It is important that fashion in many cases is a habitual tendency of the manner in which the members of a community dress.
• Balenciaga Fashion Brand’s History Born in a village in the Basque region of Spain in the year 1895, Balenciaga spent much of his early life with his mother who worked as a tailor. The Spanish royal family and the […]
• Women’s Fashion in the Chinese Culture Since 1978 Despite the adopted westernized culture of the in China, especially on women fashion, the author emphasizes that the Chinese still maintain their culture in the long run.
• Fashion as an Integral Aspect of Modern Culture: Identity Importance In this paper, we will aim to substantiate the full validity of an earlier articulated thesis, while exposing the concept of fashion as such that derives out of the notion of progress, which in its […]
• Harry Winston Fashion Brand and Its Evolution Harry Winston Diamond Corporation was founded in the year 1932 and is headquartered in New York. Harry Winston has remained a powerful brand in the global jewelry industry.
• London Fashion Week: Communication and Branding A product brand is the result of all the efforts and ingredients put in the product and presented in its name that helps the buyer easily recall and recognize it.
• Analysis of Simone Rocha Fashion Designs The designs are inclusive and relate to women’s outer beauty as they bring out a sense of femininity in terms of skin tones, freckles, and skin lines.
• Discussion of Sustainability in Fashion In conclusion, the widespread problem of the usage of unsafe chemicals by the textile industry may well be avoided by including a precisely controlled and preventive strategy.
• Coco Chanel: Life, Fashion, Designs, Perfume & Facts The places and people that came into Chanel’s life and helped her take the turn of life that brought her the success she achieved include; the magazine “Time 100: The most important people of the […]
• Vintage Fashion: Second-Hand Luxury in Global Market Such a drive can be explained through the prism of Maslow’s hierarchy of needs in the aspect of belonging. Thus, there is a steady positive consumer attitude towards vintage clothes in the secondary market, yet […]
• Celebrity Advertisement for Fashion Development The main purpose of this research paper will be to find out how the developmental theory applies in the fashion industry. The relationship between a celebrity and a fan is normally said to Para-social.
• Fashion as the Avatar of an Avant-garde In the discussion that follows, the links between fashion and art will be explored, the potential for fashion to represent the Avant-Garde will be addressed, and the specific case of Viktor and Rolf will be […]
• Fashions, gender roles and social views of the 1950s and 1960s Fashion was highly valued and this can be seen in the way the clothes worn by the wives of the presidential candidates in America hit the headlines. In the 1950s, the role of housekeeping and […]
• Voids in the Fashion Industry Performing a PEST Analysis of the fashion industry provided an opportunity to find specific voids in this market and think of the ways to fill them.
• Child Labor in the Fast Fashion Industry To free girls from this choice and reduce the presence of kids in factories, it is necessary to combat poverty in rural areas actively.
• Fashion in Clothing, Music, and Moods Often, the word “fashion” is used in relation to clothing, but this encompasses only one part of fashion. It is a combination of melancholy and fear that makes them appealing to the cyberpunk fashion.
• Fashion Source of Inspiration It needs to be said that experimentation is a critical part of the process, and some colors may have to be slightly changed.
• Beauty and Fashion in United Arab Emirates What do you like the most about the model? Do you think the ads affect your self-confidence?
• Coco Chanel Fashion: History of Costume This is why each period of the history of humanity is usually connected with some kind of clothes which were in fashion.
• Fashion Magazines: Print Media Isn’t Dead and Here’s Why Two important aspects of the digital world are worth discussion as a cause of the decline- the economics of print media versus digital media and the change of consumer preference from print media to digital […]
• XL Ladies Clothing: Fashion Industry in the UAE In this particular business proposal, SWOT analysis will be used as a practical tool to assess or appraise the current market condition of the clothing industry in the United Arab Emirates.
• Zara apparel fashion Store Zara used in-house designers to supply new products to the market twice a week to customers in response to the sales and fashion trends.
• Fashion Consumerism and Its Negative Effects The fashion industry is one of the fields that is consumerism saturated the most. It is clear that the COVID-19 pandemic caused another wave of consumerism in fashion because people felt alone and bored.
• Casual Fashion Trends Now vs. 60 Years Ago While this is a natural part of life, any kind of alteration can be rather frightening, as it usually means that every decade or era will inevitably become a part of the past, as opposed […]
• Evolution of Clothes and Fashion in Twentieth Century The first half of the century was notable for the development of artistic movements, which contributed to the emergence of new elements in clothes.
• Fashion Marketing and Trends for Women With every woman wishing to be a niche above her counterparts when it comes to dressing, she is bound to pay a mind boggling amount of money for a piece of cloth that bears the […]
• T-Shirt as a Fashion Statement with Emotional Expression Painted in the National Day colors and being extraordinary comfortable, the T-shirts by Lowman Fashion Enterprises are bound to become an important part of celebrating the holiday and reminding people about the importance of unity.
• Careers in the Fashion Industry The duty of a manufacturer’s representative in the sphere of fashion is to market and sell the lines of clothes. In conclusion, all of the careers selected for this paper include a lot of responsibilities […]
• Is Fashion a Product of Modernism? The purpose of this study is to trace the development of fashion in the context of modernism. The disappearance of opulent Victorian dresses and close attention to the functionality of clothes attests the major change […]
• Women’s Fashion: A Little Black Dress However, I prefer to believe that is color is a classic one, it suits everyone and makes people look elegant and sophisticated. This message is the one that appeals to me, and also I wear […]
• Paris Fashion Design: Christian Dior Brand It was the brand that made women return to the concept of femininity in the middle of the twentieth century. In the 1970, the brand evolved to adjust to the changes in the society.
• Color Cycling and Fashion Industry The most interesting and significant element employed by fashion artists, designers and photographers of 1946 1948 and 1952 1954 is that the photographs with generally light and homogenous compositions of pastel colors always have bright […]
• Fashion of Lebanon The rationale is that Lebanon’s location has led to the spread of Arabic and European influences in the fashion industry. Historians point out that the culture of the country was an important factor that has […]
• The Fashion Channel Marketing Plan The firm needs to effect radical marketing strategies to help it increase the value of its service in the market. This approach will help TFC increase the ratings of its products to make it more […]
• Fashion and Gender: Globalization, Nation and Ethnicity Today, fashion is changing drastically to compose fashion trends, which is very relevant in the contemporary society as it’s reflected in the new colorful and stylish designs.
• Fashion helps us to define and show who we are and what we do It is possible to state that the individual level included into this scheme corresponds to the ego identity and personal identity from the abovementioned model; the collective identity is similar to the social identity; national […]
• Fashion Goes Round in Circles In the 2000s, the generation involved in arts and fashion looked back to the past decades for greater inspiration, and it was able to keep new fashions.
• Fashion and individual identity This fact makes the clothes a reflection of the person, which is why the choice of fashion is taken to represent personal identity.
• The Fashion Scholarship Fund Website Rhetoric Analysis There are also shared personal stories of alumni and other people who have benefitted from using the website before that, making one visit the website to feel a connection on the importance of the website.
• How AI and Machine Learning Influence Marketing in the Fashion Industry As governments shut down factories, stores, and events to stop the transmission of the virus, the COVID-19 pandemic has had a tremendous impact on the worldwide fashion industry.
• Zero Waste Fashion and Its Perception The ingenious sales strategy of the fashion industry has a devastating impact on the environment. Mannarino explains that unlike other industries such as manufacturing and transport that have attracted the attention of the governments and […]
• How 40 to 50-Year-Old Irish Women Choose Fast Fashion and Why The replication of styles and the use of synthetic materials is meant to ensure that the product is made as affordable as possible while at the same time meeting the expectations of the market.
• Fashion Impact on International Students in London The proposal looks at the personal experiences of a small group of international students living and studying in London, utilizing first-hand accounts of how they make sense of their university experiences abroad and integrate them […]
• Native American Fashion Discussion Native American fashion collections aim to show respect and immortality of the indigenous culture; however, implementing the items in modern life is false memorization.
• Generational Attitudes Toward Fashion Sustainability To explore generation Z and millennials’ attitudes and product expectations towards sustainability in the fashion market. To explore the overlap in fast fashion and sustainable fashion markets.
• In America: A Lexicon of Fashion Exhibition The different installations operated back and forth in interesting ways throughout the show, and it was a highlight of the curators’ strategy.
• Waste Management Sustainability in the UK Fashion Industry In spite of the presence of the overarching goal, the exact nature and direction of sustainable policies may vary across different contexts and regions of the globe.
• 3D Printing Development for Fashion Industry The fashion industry was not moved or altered by 3D printing during the earlier days because most of the inventions covered the need to modify and improve the printing capability.
• Purchase of Fast Fashion Clothing and Ethical & Personal Values On the other hand, the emergence of the practice threatened the aesthetic value and ethical approach based on the utilization of the available facilities.
• Vintage Fashion Styles Overview While there were many different trends in fashion during that time, this loose clothing is a major feature of the ’90s.
• Sustainability in Fashion: Clothing Rental Services Having rented an outfit, you do not have to think about what to do with ten different dresses worn for girlfriends weddings or family dinners, because, as a rule, it is a pity to throw […]
• Analysis of Major Fashion Trends and Their Perspective For this reason, this paper will look at such trends as the use of AI, sustainable fabrics and China’s e-commerce in fashion to predict their future development and impact on the fashion industry.
• Socio-Economic Future of Fashion Industry Hence, in order to minimize the negative impact of this problem on the world, fashion experts encourage people to export used clothes to others with the help of second-hand markets.
• Is Fashion Destroying the Planet? Before starting a review of the documentary, I feel it is necessary to give a definition of sustainable fashion and establish a connection between the fashion industry and the environment.
• The Fashion Industry: Discrimination Case To conclude, although the fashion industry seeks to contribute to cultural and ethnic sustainability, there are some issues that require discussion.
• The PEST Analysis of the Fashion Industry The brands focusing exclusively on such products in demand during the summer or the winter as, for example, swimwear or parkas, have to account for the potential losses during an off-season.
• Luxury Fashion and Digital Experience In addition, such a sequence of events causes the loss of exclusivity, which also prevents clients from sticking to this brand.
• Fashion Forecasting and Trends There are a lot of spring tendencies that are widely awaited; however, the designers are most thrilled about the new bottom silhouette.
• Versace Fall Winter 2021 Fashion Show Review Flipping the script for the fall 2021 season, the brand introduces its fanbase to a new discussion inside the Versace-verse, monogramming.
• Changing the World Through Fashion: Eva Kruse at TEDxCopenhagen The speaker says that the solution to the problem of clothing sustainability lies in understanding the changing behavior of consumers and studying the essence of the fashion industry and brands.
• Fashion Industry: The Role of Insiders In the fashion industry, the insiders imply that one should work hard to present to the world the best products. Sometimes one does not know how people will react to the content; the vital part […]
• Fashion and Architecture: Relationship The paper goes ahead and gives view of the positive aspects and negative aspects of the relationship of the field in view of the current, past and possible future trends. Areas of similarities between architecture […]
• Fashion: Studying Complexity of Industry However, most of them have a limited understanding of how the industry functions, its unique peculiarities, and laws that affect the cooperation between designers, models, photographers, and multiple roles people perform to create the basis […]
• Red Color in Branding of McDonald’s and Christian Louboutin Fashion House The above examples of the use of color in brands are typical marketers’ techniques to draw attention to the brand and increase sales.
• Brands’ Analysis in the Fashion Industry For the fashion industry, the ability to support the interest in a product or idea is one of the success factors.
• Winter 2020 – 2021 Fashion Trends The following are the most recent winter and holiday fashion trends of 2021. The fashion world is rapidly shifting to the new era of jeans, forgetting skinny models and returning to the silhouettes of the […]
• Pricing With Fashion Retailers The key to success in price setting and approaching customers more effectively is focusing on the transformation of non-transactional data into some analyzable form.
• Examining Vintage Luxury Fashion The recent evidence demonstrates that the re-sale of high-quality clothing becomes especially demanded, and the market seems to increasingly offer the desired products.
• Analysis of Developing Fashion Trend Some of the ideas that shape fashion in the contemporary world are: This is an inspired theme that has emphasis on the significance of local values as one takes note and appreciates the moment.
• Journal Entries: Advertising in Fashion The main argument is that advertising practitioners use an advertising imagery labelled the grotesque to generate narrative transportation for fashion consumers and also to assist in overcoming consumer resistance through fostering a more powerful experience […]
• Legal Context of Fashion and Design: Trade Dress This is one of the strategies that can often be adopted by designers to defend their rights in court. This is one of the points that can be made.
• Google Jumps Into Fashion E-Commerce In addition, the organizational strategy of the company is to find new ways of serving customers. It is important for managers to embrace information systems in order to achieve the corporate goal of a business […]
• California Fashion Brand Juicy Couture Applications of this technique is appropriate, because the use of cheerful colors and an adorable design is a mode of igniting emotional and physical responses from its targeted audience hence, arousing in them the curiosity […]
• Fashion Retail Trends In the modern age, traditional advertising is becoming obsolete, and distributors are forced to find new ways to connect with their audience.
• 20th Century Dress and Culture – Punk Fashion This firm has a large share market in the current fashion industry providing trendy products in clothes and shoes. Culture in fashion is essential in enhancing the social grievances of a discriminated group of population.
• “Management Fashion” by Abrahamson To be able to contribute effectively in the fashion setting process, scholars should internalize the knowledge that fashionable management approaches must appear both rational and progressive, management fashion should not be adopted due to sociopsychological […]
• The History of the Fashion Industry: The Economy and Market Because of the significant numbers of the middle class, people are able to mold and shape the business and industry of fashion.
• Fashion Industry’s Challenges & Negative Effects In this regard, average women are used to illustrating the beauty of the fashion products being displayed. This has significantly reduced the negative effects of the fashion industry on women.
• The History of Corsets in the Context of Fashion History Corsets may be a perfect illustration of the expression ‘beauty has its price’, and ladies from the past centuries were willing to sacrifice the health in order to look beautiful and win attention.
• Female Image in Alexander Wang Fashion Advertisement In the “Alexander Wang” fashion advertisement analyzed in this essay, the female image is exploited to create a provocative symbol which lacks the sexual self-empowerment of feminist ideology. The woman’s shirt is white, with the […]
• Fur Coat as a Controversial Fashion Garment Proponents state that fur is fashionable and therefore it is the way to go in terms of new fashion designs. The proposed use of refurbished fur and synthetic materials.
• The American Dandies and Fops History: Men With a Great Passion for Fashion, Style, and Art This paper delves into the 19th-century use of dandies and fops in the American fashion industry, how dandies and fops came to America, and their effects on American men and Masculinity.
• The Fashion Show: Famous Designers Feathers were very much in at the latest shows and they certainly add to the movement. There were many very lovely creations and the idea of creating the animal look was more successful than fur.
• Social Media and Fashion Trends The influence of fashion on social media runs the gamut today. Prabhakar, Hitha.’How the Fashion Industry is Embracing Social Media’.Web.
• Fashion Industry and Vera Wang The fashion industry is one of the most rapidly growing industries in the world. The lack of fashion and good designs in the bridal wears forced her to bring new designs to the bridal industry.
• The Influences of Fashion Designers Fashion design is a field that entails a lot of activities ranging from creation of designs to the marketing of the finished fashion products.
• The Influence of Jacobs and Cornish on Fashion Born in 1963 in New York, Marc went to the prestigious school of arts, The New York High School and later went on to join The University of Art and Design, Parsons, to further his […]
• Art Deco: Fashion Merchandising The model on this picture is wearing a fur trim jacket from Bisou Bisou that has been clearly influenced by the fashion of 20’s.
• The Indigo: International Fashion Exhibition The fashion exhibition offered designs, embroideries and appliques, knits, fabrics and a lot of other aspects that deal with the fashion industry.
• Haute Couture: A Fashion Design Only for the Privileged Haute couture and high fashion is a flight of fancy of the best designers around the world. One of the most prestigious events in the world of fashion is the week of high fashion in […]
• Fashion Behavior and History: The Impact of Fashion Behavior on the Mechanisms in Society As a result of social influences, the fashion process performs in many areas of group life, particularly in the area of clothing and adornment.
• Miuccia Prada: Luxury-Fashion Pioneer The restlessness of her essence makes her perfect in modern-day fashion circles as she absorbs the dynamism of her world. Miuccia Prada is a symbol of the union between fashion and art.
• Bottega Veneta in Italian Fashion The upper part of the dress reminds that of Bottega Veneta; the pieces of fiber cross a bit higher than in case with Tomas’s dress and they are made from thinner cloth.
• Cultural Borrowing: Ethnic Fashion Obscures Cultural Identity I write this article from the larger perspective of what kind of cultural items can be borrowed and the benefits of the same and at the same time the tendency to obviate the subtext.
• Fashion: Moët Hennessy Louis Vuitton Manufacturer They are tied to the image of the wealthier members of the community. The consumer’s interest lies in his self-image – the image he has and would like to have of himself.
• Cultural Identity vs. Ethnic Fashion A part of the modern lifestyle that looks hip and very happening without actually understanding the real meaning of the cultural item as it pertains to the ethnicity of the person.
• Added Value in Branding: Fashion and Motor Sectors Such is like the temperature of the area; this brings up the issue of adding value to different brands in the clothing.
• Off Season Fashion Sales: Procurement in Retail Karakul’s 2008 article “Joint Pricing and Procurement of Fashion Products in the Existence of a Clearance Market published in the International Journal of Production Economics, cites that in the apparel industry, the dilemma of always […]
• Eco-Friendly Design in Contemporary Fashion In this case, fibers are plants that need to be treated during processing; designing and they too require the usage of herbicides, fertilizers, and other chemicals that are hazardous to the environment at large.
• Fashion: Why Does It Change in the US? Many people spend a lot of income in the fashions in US this is because with the changes in the technology and culture changes in America, people are becoming more civilized and are ready to […]
• Gay Culture’s Influence on Hip Hop Fashion Gay men have the influence of female fashion design due to the fact that most of the designers of female clothes are men and most of them are homosexual.
• Fashion as a Mirror for Social Change The restrictive clothing of the previous years, counting up to the ‘Flapper’ era, had been a mark of the suppression of women and was shrouded in societal myth and sexual restraint but became a lesser […]
• Agile Supply Chain in the Fashion Industry The importance of this theme lies in the fact that today, the quality and speed of interaction with suppliers are the keys to business success, and the sphere associated with style and fashion is no […]
• Sustainable Fashion: Approach Evaluation According to Niinimaki, in the fashion industry, there is a special algorithm that determines the nature of interaction with the target audience to maintain stable sales and satisfy customer interest.
• Fashion and Cultural Studies by Kaiser Chapter 7 is related to fashion and cultural issues for two reasons, and both of them are about linking the way people dress to their sexuality, but the term “sexuality” can be understood differently.
• Turkey as a Business Environment for Fashion Retailing The vision of the company is to be the preferred brand among Muslim women in the Middle East, Asia, and Europe.
• Counterfeit Fashion Purchase Behavior in the UAE Being an attractive tourist destination, the UAE is interested in coping with the problem of counterfeits because it has a negative impact on both the economy, especially the luxury fashion industry, and the country’s image […]
• Fast Fashion Business Model Pros & Cons Specific Purpose: The presentation is meant to inform listeners about the advantages and disadvantages of fast fashion as the business model and discuss possible strategies retailers can use to increase customer attraction.
• Textile and Fashion Technology Academic Journals This journal is both print and electronic and can be accessed using the following URL http://trj.sagepub.com/ The Journal of Industrial Textiles refers to the only journal dedicated entirely to technology, production, style, modeling, and uses […]
• Medieval Fashion Styles: Typical Examples In comparison, the modern-day version of the medieval gown seems to be an overly exaggerated version of the original. Considering the overly conservative nature of members of the upper class during the Middle Ages, such […]
• Developmental Theory in the Fashion Industry Flaunted by actors and actresses, the wealthy and the entitled these products have come to be associated with being part of the fortuitous upper class of society and with it the accompanying glares and stares […]
• Fashion Merchandizing: Current and Potential Hits Thus, the Fall/Winter 2014 2015 can be considered a return to the chic and glamorous fashion of the early 1960s. The choice of material, which incorporates smooth and soft clothes in a range of collections, […]
• Social Media Marketing of Luxury Fashion Brands The objectives of the study: To examine the impact of companies’ messages on consumer behaviour; To explore the influence of people’s messages on consumer behaviour; To compare the influence of Facebook, Instagram, and Twitter.
• The Fashion Channel Company’s Marketing Research The company’s current goal is to create a strategy that could sustain its market leadership position through increased advertisements, improved ratings, and proactive cable affiliation to effectively respond to the current competition. This is an […]
• Oliver Cabell’s Fashion Startup Blending Ethics with Profit For instance, in the case of the Bangladesh factory, meeting the human cost would require the management to ensure proper and decent working conditions.
• Fashion Advertising Impact on Social Identity
• Fashion Changes in Sociology and Philosophy
• The Sourcing Shifts in Fashion Industry
• Fashion Changes in Society and Culture
• Pregnant Women Fashion Forecast for the US
• Apparel’s Role in History: Fashion Exhibition and Impact of Historical Events on Design
• Burberry Group Plc’s Fashion and Retailing
• Carmina Campus Project and Fashion Sustainability
• Nike and Lululemon Athletica Stores: Shopping Experience
• How Can Fashion Be Used to Identify Gender?
• 4 Chic Fashion Brand’s Merchandising Plan
• Men’s Responses to Fashion Advertising
• E-Commerce Fashion Business in Saudi Arabia
• Global Production Network in the Fashion Industry
• Fads Impact on the Fashion Industry
• Lead Fashion Designers: Enterprise Resource Planning System
• Global Economy: Cheap Fashion and the Human Price
• The Fashion Channel: Cable TV Network
• 2014 Fall/Winter Fashion Collection’s Macrotrends
• Fashion: Bamboo Fibre in the Textile Industry
• Chinese Art, Fashion, and Mass Production
• Charity Fashion Show: Project Management
• Coco Chanel: Profile and Fashion Design
• Zara and Benetton Fashion Companies Management
• Peacock Fashion Company’s Online Shops
• Online Shopping Impact on the Fashion & Design Industry
• Galaxy Fashion Company’s Flexible Work Practices
• Fashion History – Women’s Clothing of the 1930s, 1940s and 1950s
• Fashion as Material Culture
• Visvim Fashion Brand and His Founder
• CuteCircuit Fashion House and Its Technologies
• The Issue of Advertising in Fashion
• Zeizt Fashion Company’s Vertical Integration Process
• Mathematics Requirements for Fashion Merchandising
• Fundamentals of Fashion and Design
• Fashion Designer Jeremy Scott
• Is Faux Fur Responsible for the Rebirth of the highly coveted Real Fur to the Fashion Industry?
• Print Fashion Media as a Popular Culture
• The Contribution of the Luxury Fashion Industry in Economic Development of the World
• Faux Fur and Real Fur: Fashion Industry and Market
• The Impact of Instagram on Consumers’ Purchase Intentions in the Fashion Industry in Thailand
• Generic Toolkit for Implementing a Web-Based Product Innovation Strategy for Zara Fashion Retailer
• Key Success Factors of the Global Online Fashion Business
• Digital Marketing in the Fashion Industry
• History of Fashion Merchandising
• Instagram: purchase intentions in Thailand fashion industry
• Influence of the Fashion Attributes on the Social Status and Personal Identity
• Abaya Fashion: Six Major Forces in the Broad Environment
• Brand Extension in High End Fashion Industry
• “Generational Buying Motivations for Fashion” by Laura Portolese Dias
• Internal and External Influences on Program-Level Curriculum Development in Higher Education Fashion Merchandising Programs
• Designer Clothing Market in the UK Fashion Retail Industry
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Bibliography

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Brand Naming: How to Name a Brand

What's in a name? A lot, actually. The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. But choosing that perfect moniker is easier said than done.

Too often, entrepreneurs treat naming their brand as an afterthought. They brainstorm a few options, pick the best one, and leave it at that. But brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time – it becomes part of your brand identity and equity.

Naming is the first branding decision you'll make for your company. And while it may seem like a small detail, it has an outsized impact on perceptions and first impressions. Like excellent cover art on a book, the name you choose either draws readers in or pushes them away.

So, how do you pick a brand name that truly resonates? One that captures your vision and personality? Let's break it down step-by-step…

Key takeaways:

• Brand naming is crucial for establishing identity and differentiation: A well-chosen brand name helps create a strong brand identity and sets a brand apart from competitors.
• Consider target audience and brand values: The brand name should resonate with the target audience and align with the brand's values, mission, and vision.
• Simplify and test the name: Keep the name simple, memorable, and emotionally appealing. Test the name with focus groups or surveys to ensure it resonates positively with the intended audience.

Table of Contents

What is Brand Naming?

The quest to name your brand isn't about finding some random words that sound cool. It's about discovering a name that embodies your tribe's hopes, fears, and dreams. One that whispers “you belong here” to the right people and whispers “move along” to the rest.

Great brand names tell a story. They capture the essence of why your product exists and why it matters. They spark an emotion and speak to the yearnings of your audience.

So don't just brainstorm clever names that are easy to spell and available as a .com. Do the hard work to uncover a name that will resonate with the people you seek to serve and inspire—a name with soul.

Consider what makes your product unique, what change it creates, and what void it fills. Listen closely to understand what your peeps care about more than anything. Then, play with words and meanings to uncover the perfect name to make your tribe perk up and say, “You had me at hello.”

The right brand name is more than just a label. It's a signal that draws your kindred spirits close and transforms strangers into friends. So, choose wisely and give your brand a name to be remembered.

Why is Brand Naming Important?

Let's go back to the beginning. Before the website or the logo, before the office or the business cards , there's just an idea—a whisper of a dream.

And that whisper needs a name.

Why do some names stick while others disappear into the ether? It's a mystery. But this much we know:

The correct name builds a foundation. It's the first brick in your brand's identity , that intangible feeling your customers get when they hear your name.

Get it right, and you're memorable. Unique. It's worth talking about.

Get it wrong? Then, you fade into the background. Another generic label in a sea of brands. Game over.

A name tells a story. It captures attention. Makes promises. Sets expectations.

Most of all, a name creates an impression. Long before someone buys from you, you've already won or lost them with your name alone.

So choose wisely, fearless builders. The name you pick could change everything. It could be the start of a movement. Or is it just another wasted chance?

This is your one opportunity to speak to the world. Tell us who you are and why we can't live without you.

The perfect name is waiting to be discovered. Can you find it?

Suggestions:

Key Factors to Consider in Brand Naming

When it comes to brand naming, several vital factors require our attention. In this section, we will explore the key aspects that truly matter – connecting with your target audience, creating a brand identity that reflects your values, and distinguishing yourself through uniqueness and differentiation. It is also essential to consider the memorability of your brand, its ease of pronunciation and spelling, and the availability of domain names and trademarks. Join me as we reveal the secrets to successful brand naming.

Target Audience

The target audience is a critical factor to consider when naming a brand. The brand name should resonate with the intended customers and align with their preferences, values, and aspirations.

• Demographics: It is crucial to understand the age, gender, location, education, and income level of your target audience. This will help you create a name that appeals to their needs and desires.
• Psychographics: It is also important to dive deeper into your audience's lifestyle, personality traits, interests, and values. A brand name that reflects their identity and values will establish a stronger connection.
• Emotional Appeal: Consider the emotions you want to evoke in your target audience. A name that evokes positive emotions like trust, excitement, or nostalgia can attract and engage customers .
• Language and Tone: Ensure the brand name is understandable and relatable to your target audience. Consider cultural nuances and linguistic preferences to avoid any potential misunderstandings or misinterpretations.
• Market Research: Conduct thorough research to gather insights about your target audience's perception of different naming styles and trends. This will help you create a name that stands out and resonates positively.

Pro-tip: Conducting focus groups or surveys with your target audience can provide invaluable feedback and insights to shape your brand name decision.

• Miller, Jeremy (Author)
• English (Publication Language)
• 240 Pages – 10/08/2019 (Publication Date) – Page Two (Publisher)

Brand Identity and Values

Brand identity and values are essential considerations when naming a brand. The name should align with the brand's identity and effectively convey its values. It should capture the brand's essence and resonate with the target audience.

To establish a strong brand identity and values through naming, consider the following factors:

By considering these factors, you can create a brand name that effectively communicates the identity and values of your brand, establishing a solid foundation for its success.

Uniqueness and Differentiation

When naming a brand, it is essential to consider uniqueness and differentiation. These elements are crucial in setting a brand apart from competitors and leaving a lasting impression on consumers. Here are some factors to consider:

• Target Audience: Understand the preferences and aspirations of your target audience to create a unique and appealing brand name that resonates with them.
• Brand Identity and Values: The name should align with its identity and values, effectively communicating its purpose and positioning.
• Uniqueness: Ensure the name is similar to existing brands to avoid confusion and potential legal issues.
• Memorability: A memorable name makes it easier for consumers to recall and recognise the brand.
• Pronunciation and Spelling: Choose a name that is easy to pronounce and spell, facilitating word-of-mouth recommendations.
• Availability of Domain Names and Trademarks : Conduct thorough research to ensure the availability of domain names and trademarks for the chosen name.

Considering these factors, you can create a brand name that stands out and differentiates your business.

Memorability

When it comes to brand naming, one crucial factor to consider is memorability . A memorable brand name is essential in capturing consumers' attention and ensuring long-term brand recognition. So, how can you make your brand name more memorable?

1. Keep it simple and concise. Avoid long and complicated names. Opt for short and easy-to-pronounce words that are catchy and stick in people's minds.

2. Create a unique and distinctive name. Stand out from the competition by choosing a name that is different and memorable. Avoid generic or descriptive terms that blend in with other brands.

3. Consider emotional appeal. A brand name that evokes positive emotions or conveys a specific message can make it more memorable. Think about the feelings you want your brand to produce and try to incorporate them into the name.

4. Test the name. Before finalising your brand name, test it with your target audience. Conduct surveys or focus groups to gather feedback and ensure the name resonates with consumers.

Incorporating these strategies can help enhance the memorability of your brand name, increasing its chances of success in the market.

Suggestions: Exemplify the power of memorability with successful brand names like Google , Nike , or Coca-Cola .

Pronunciation and Spelling

When it comes to brand naming, the pronunciation and spelling of a brand name play a vital role in creating a memorable and accessible brand for consumers. A brand name should be easy to pronounce and spell correctly to ensure customers can easily share and remember it.

Here are a few essential factors to consider regarding pronunciation and spelling in brand naming:

• Simplicity : Choose a straightforward brand name, avoiding complicated or unusual spellings. This helps customers quickly understand and pronounce the brand name correctly.
• Clarity : Make sure that the pronunciation and spelling of the brand name align with its intended message and identity. This helps effectively communicate the brand's values and characteristics.
• Cultural Considerations : Consider the cultural context and target audience when considering pronunciation and spelling. Avoid names that may be difficult to pronounce or spell in specific markets or languages.
• Recognition : Opt for a brand name that is distinct and easily recognisable, even when written or said out loud. This helps build brand awareness and recall among consumers.

By carefully considering and crafting the pronunciation and spelling of a brand name, businesses can create a strong brand identity and enhance the overall brand experience for their customers.

Availability of Domain Names and Trademarks

When considering brand naming, it is vital to view the availability of domain names and trademarks. This is important to establish a robust online presence and protect your brand legally.

• Amazon Kindle Edition
• Watkins, Alexandra (Author)
• 169 Pages – 10/01/2019 (Publication Date) – Berrett-Koehler Publishers (Publisher)

Tips for Naming a Brand

When naming a brand, some essential tips can make all the difference. This section explores the art of brand naming and provides practical advice to ensure success. From the power of research and brainstorming to the importance of simplicity and emotional appeal, each sub-section offers valuable insights into the process. So, fasten your seat belts and get ready to embark on a journey of creating memorable and impactful brand names.

Research and Brainstorming

When naming a brand, conducting thorough research and brainstorming are essential to ensure a successful and impactful name.

• Conduct thorough research to understand your target audience, competitors, and industry trends. This will help you identify naming conventions, avoid trademark conflicts, and gain insights that can inspire unique and relevant name ideas . Analyse customer preferences, conduct surveys and gather feedback to inform your choices.
• After collecting research, start generating name ideas. Encourage creativity and explore different approaches, such as using descriptive terms , creating invented words , or combining relevant concepts . Consider the brand's values , mission , and target audience when brainstorming. Collaborate with a team or seek input from external sources for diverse perspectives.

By combining thorough research with creative brainstorming techniques, you can develop a brand name that resonates with your target audience, differentiates your brand from competitors, and aligns with your brand's identity and values .

Keep it Simple and Easy to Remember.

When it comes to brand naming, keeping it simple and easy to remember is crucial for the success of your brand. Here are some reasons why:

• A simple and memorable name is more likely to stick in the minds of consumers, making it easier for them to recall and recognise your brand.
• A straightforward name helps avoid confusion in pronunciation and spelling, making it easier for customers to search for your brand online and share it with others.
• A simple name conveys a sense of clarity and professionalism, reflecting a solid brand identity .
• By choosing a simple and easy-to-understand name, you can cater to a broader range of demographics and ensure your brand resonates with your target audience .
• In a crowded market, a simple name can help your brand stand out and be more memorable than your competitors.

When considering brand naming, keep in mind these suggestions:

• Avoid complex or lengthy names that may confuse or overwhelm consumers.
• Create a name that is straightforward, easy to pronounce , and spell .
• Ensure the word aligns with your brand values and resonates with your target audience .
• Conduct thorough research and trademark checks to ensure the name is unique and legally available.
• Test the word among your target audience to gather feedback and ensure it's well-received and memorable.

Consider the Emotional Appeal

When considering brand naming, it is crucial to think about the emotional appeal to create a strong connection with consumers. A brand name that evokes positive emotions can leave a lasting impression and build brand loyalty. Below are some key factors to consider when aiming for emotional appeal:

• Brand values: Align the brand name with the values and emotions you want to evoke in your target audience. For example, a brand focusing on sustainability might choose a name that conveys eco-friendliness and environmental care.
• Voice and tone: Choose a name that reflects the personality and style of your brand. Words with positive connotations, such as “joy,” “inspire,” or “delight,” can create an emotional connection.
• Visual imagery: Consider the imagery and associations that the name might evoke. A title like “Blissful Gardens” for a spa or “Sunshine Sweets” for a bakery can create positive emotional responses.
• Simplicity and memorability: A simple and memorable name is more likely to resonate emotionally with consumers. Think of iconic brands like Apple or Nike that evoke emotions of innovation and empowerment.
• Connotation and cultural relevance: Ensure the name has no negative connotations and is culturally appropriate for your target audience. A name that has a positive cultural association can create an emotional bond.

• Flowers, Brad (Author)
• 184 Pages – 03/17/2020 (Publication Date) – Entrepreneur Press (Publisher)

Test the Name

Regarding brand naming, testing the name is a crucial step to ensure its effectiveness and potential success. Here is a list of steps to follow:

• Obtain feedback: Share the potential brand name with a diverse group of individuals to gather their initial reactions and feedback. This can be done through surveys, focus groups, or one-on-one interviews.
• Assess memorability: Test the name's memorability by asking participants to recall it afterwards. This will help determine if the name is easily remembered and if it leaves a lasting impression.
• Evaluate pronunciation and spelling: Confirm that the name is easy to pronounce and spell. This is important for word-of-mouth marketing and online searches.
• Check cultural sensitivity: Consider cultural implications and ensure the name does not have negative connotations or offend any specific audience.
• Consider trademark availability: Conduct a thorough trademark search to ensure the name is legally available and can be protected.
• Test marketability: Conduct market research to see how the target audience responds to the name. This will help gauge its market potential and appeal.

By following these steps, you can gain valuable insights and make informed decisions when testing a potential brand name.

Common Mistakes to Avoid in Brand Naming

Regarding brand naming, it is crucial to avoid common mistakes for success. We will explore the pitfalls you must know, such as generic or descriptive names and poorly researched or offensive choices. It is essential to avoid complex or confusing names that may alienate your audience and resist the temptation to use trendy or outdated language that could quickly make your brand seem out of touch. Get ready to discover the dos and don'ts of effective brand naming!

Generic or Descriptive Names

When it comes to brand naming, it is important to avoid generic or descriptive names as they can hinder brand differentiation and creativity. Generic words fail to stand out in a crowded marketplace as they do not offer a distinct identity or value proposition . Descriptive names often limit the potential expansion of a brand into new product lines or markets, as they tie the brand too closely to a specific product or service.

Generic names can lead to confusion among consumers, making it difficult for them to differentiate between different brands offering similar products or services. Generic or descriptive names are more likely to encounter trademark conflicts, as they are typically common words or phrases that may already be in use by other companies.

Instead of generic or descriptive names, consider more creative and unique options that evoke emotions, reflect the brand identity and values, and are memorable. Some suggestions in a similar tone of voice could be “ElevateLife”, “VitalSpire”, or “ReviveSense. These names give energy, vitality, and a unique brand identity.

Poorly Researched or Offensive Names

When it comes to brand naming, it is essential to avoid poorly researched or offensive names, as these can adversely affect your brand's reputation and success. Here are some points to consider:

1. Research and brainstorming: Take the time to research and understand your target audience, cultural sensitivities, and market trends. Brainstorm ideas that align with your brand's identity and values while avoiding potential offensive connotations.

2. Cultural relevance: Ensure your brand name is culturally appropriate and does not offend or disrespect any particular group or community. Consider consulting with experts or conducting focus groups to gain insights into cultural nuances.

3. Language considerations: Pay attention to the pronunciation and spelling of your brand name. Avoid names that may be difficult to pronounce or spell or have negative associations in different languages or dialects.

4. Avoid generic or descriptive names: Choose a name that is unique and stands out in the market. Generic or descriptive names can easily be forgotten or confused with competitors.

Pro-tip : Conduct thorough market research and testing to assess the potential impact and perception of your brand name. It's better to invest time upfront to avoid potential backlash or negative associations in the future. Remember, a well-researched and non-offensive name can be a powerful asset in building brand recognition and customer loyalty.

Complex or Confusing Names

Complex or confusing names can harm a brand's success. They can make it difficult for customers to understand and remember the brand, decreasing recognition and engagement. To avoid this, it is vital to consider certain factors in brand naming.

Fact: According to a study , brands with straightforward names are more likely to be remembered and preferred by consumers .

Using Trendy or Dated Language

When it comes to brand naming, it is crucial to avoid using trendy or dated language, as it can significantly impact the perception and longevity of a brand. There are several reasons why this is important.

Firstly, trendy language may quickly become outdated , making the brand seem irrelevant and disconnected from the target audience. A brand must stay relevant to maintain a strong connection with its audience.

Secondly, using dated language can make a brand feel old-fashioned and out of touch with current trends and consumer preferences. In a rapidly changing market, a brand needs to stay up-to-date and appeal to the tastes of its target audience.

Thirdly, trendy or dated language can confuse the target audience, leading to a lack of understanding about the brand's message or offerings. Clarity is critical in brand naming to effectively communicate the brand's values and offerings to the audience.

In addition, avoiding trendy or dated language can provide a competitive advantage for a brand. By using a language that is timeless and unique , a brand can differentiate itself from competitors and create a lasting impression on its audience.

Furthermore, building a brand for long-term success requires a language that can withstand the test of time and adapt to changing cultural and linguistic landscapes. By avoiding trendy or dated language, a brand can ensure its growth and relevance in the long run.

Legal Considerations in Brand Naming

When naming a brand, legal considerations play a crucial role. In this section, we'll explore the essential factors you need to keep in mind to ensure your brand name is legally protected and compliant. From trademark availability and clearance to domain name availability and registration, we'll cover all the necessary steps you need to take. We'll also touch upon the international considerations that can impact the legality of your brand name. Let's dive into the world of legalities and safeguard your brand's identity.

Trademark Availability and Clearance

When considering a brand name, it is crucial to ensure its availability and clearance for trademarks . This step is essential to avoid legal issues and potential conflicts. Here's a list of steps to follow:

• Research existing trademarks: Conduct a thorough search to determine if any trademarks similar to your desired brand name already exist. Use online databases and consult with a trademark attorney if needed.
• Check industry-specific trademarks: Look for brands related to your industry or target market .
• Analyse potential conflicts: Assess if your desired brand name will likely cause confusion or infringement with existing trademarks. Consider factors such as the industry , products or services, and the target audience .
• Consult with a trademark attorney : Legal guidance can help you evaluate the risks and potential conflicts associated with your brand name.
• Apply for a trademark: If the desired brand name is available and clears all potential conflicts, file for a trademark registration to protect your brand.

Pro tip: It's recommended to conduct thorough research and seek legal advice to ensure proper availability and clearance for trademarks for your brand name.

Domain Name Availability and Registration

When considering domain name availability and registration for your brand, it is essential to follow these steps:

• Research and brainstorm potential domain names that align with your brand and are easy for customers to remember.
• Check the availability of your desired domain names using domain registration platforms or websites. Look for domain extensions that are relevant to your business.
• If your desired domain name is available , register it as soon as possible to secure it for your brand. Consider registering multiple variations or extensions to protect your brand's online presence .
• Ensure that the domain name you choose is compatible with your brand's image and identity and reflects your target audience and industry.
• Check for any trademarks or legal issues associated with your chosen domain name . Avoid infringing on the intellectual property of others.
• Consider international considerations , such as registering domain names for different countries if you have a global presence.
• Maintain proper documentation of your domain registration and keep track of any renewal dates to ensure your domain remains active and protected.

By following these steps, you can ensure the availability and proper registration of your domain name, which is crucial for establishing and protecting your brand online.

International Considerations

International considerations are crucial when it comes to brand naming. When expanding into global markets , businesses must ensure their brand name is suitable and culturally appropriate in different countries. Here are some key aspects to consider:

A well-known example of the importance of international considerations in brand naming is the case of Chevrolet ‘s Nova car. When introduced in Spanish-speaking countries, Nova was interpreted as “no va,” meaning “it doesn't go.” This resulted in poor sales due to the negative implications of the brand name.

Facts About Brand Naming

• A brand name is crucial in creating long-term customer loyalty and should be considered a critical component of the overall branding strategy.
• Choosing or creating a brand name can be complex and requires following a rigorous approach to increase the chances of the name's longevity and success.
• To develop influential brand names, it is essential to have a clear brief, consider future brand stretching, incorporate brand truth, play with words, add personality, and utilise parallel processing.
• Ideal brand names are two, three, or a maximum of four syllables for easy memorability, and they should be tested with the target audience to gather feedback and resonate with the intended market.
• Considering the legal and cultural implications of shortlisted names is crucial to avoid potential conflicts or misunderstandings in different markets.

Frequently Asked Questions

What are some examples of iconic brand names.

Iconic brands include well-known brands such as Apple, Coca-Cola, Nike, McDonald's, and Google. These brands have successfully established themselves in the market and have become synonymous with their respective products or services.

How important is brand research in the naming process?

Brand research is crucial in the naming process as it helps understand the target audience, market trends, and competitor analysis. It helps ensure that the chosen brand name aligns with its positioning, resonates with the intended market, and stands out from competitors.

How can playing around with words contribute to creating influential brand names?

Playing around with words can lead to the creation of unique and memorable brand names. This can be achieved by combining names, using wordplay, or incorporating visual and auditory elements. These creative approaches help make the brand name distinct and easily memorable for customers.

How important is securing an available URL for a brand name?

Securing an available URL for a brand name is essential in today's digital age. It ensures consistency in branding across online platforms and makes it easier for customers to find and connect with the brand. A solid online presence, including a matching domain name, can contribute to brand longevity and traction on social media.

What are the steps involved in dreaming up a creative brand name?

Dreaming up a creative brand name involves several steps. First, define the brand's leading attributes and promise. Second, brainstorming various names, using techniques like word combinations and playing with languages; and third, evaluating the shortlisted expressions against important considerations like memorability and cultural implications; lastly, conducting qualitative research among the target audience to gather feedback on the selected words.

Is there a proven process for naming a company or product?

While there are no hard and fast rules, there is a proven process for naming a company or product. It involves defining a clear brand development brief, considering brand truth and positioning, brainstorming names, conducting trademark searches, evaluating expressions against essential criteria, and gathering feedback from the target audience. This process increases the chances of finding a good enough brand name that aligns with the brand's values and resonates with the target audience.

Last update on 2024-05-27 / Affiliate links / Images from Amazon Product Advertising API

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French Brands: The 21 Most Iconic Brands In France

By: Author Christine Rogador

Posted on Published: October 16, 2021  - Last updated: May 10, 2023

French brands are known all over the world. From fashion luxury brands to beauty brands, you can’t go wrong with these iconic brands.

Things you'll find in this article

The 21 Most Iconic Brands In France

1. lancôme, 3. nina ricci, 4. thierry mugler, 5. chloé, 6. l’oréal, 8. guerlain.

• 9. Kérastase

10. L’Occitane en Provence

11. yves rocher, 12. garnier, 13. sephora collection, 15. yves saint laurent, 16. balmain, 17. lacoste, 18. louis vuitton, 19. givenchy, 20. longchamp, 21. cartier, travel tips and resources.

Without further adieu, here are the most popular brands from France that you should try.

French Perfume Brands

View this post on Instagram A post shared by Dani Cosin | Maquiadora ✨ (@peleefeminices)

Founded in 1935 Guillaume d’Ornano and Armand Petitjean in Paris, France, Lancôme is one of the most famous perfume manufacturers in the world.

Lancôme is easily one of my personal favorite French perfume brands . I’ve had bottles of Miracle for over a decade now, and I have yet to grow tired of its scent. Another favorite, La Vie Est Belle, is the best-selling fragrance in Lancôme’s history. 

So if I must recommend Lancôme to any girl who loves high-end girly scents, these are my two top picks.

Check out this list of Lancôme products here .

Of course, when it comes to designer perfumes, the very iconic classic Chanel No. 5 will always make it to the top list. This fragrance has permanently sealed Chanel’s name in perfume history.

Parfums Chanel was founded by Pierre Wertheimer in 1924, a lucrative move by the company to produce and sell perfumes and cosmetics. The parfumerie was a great success, proving to be the most profitable business division of the corporation. 

Today, Chanel has over 40 iconic fragrances, with – of course – the No. 5 being the most famous of all. It’s a classic will never grow old, a must-have for every sophisticated lady.

Check out this list of Chanel products here .

This French fashion house, founded by Maria “Nina” Ricci and her son Robert in Paris in 1932, started out by creating gowns. 

In 1941, Robert launched an in-house perfume division, creating his first fragrance, Coeur Joie, 7 years later.

It was in 1948 that Robert Ricci launched L’Air du Temps, the fragrance that marked the brand in perfume history. With its warm and spicy fragrance, L’Air du Temps made Nina Ricci a famous brand name. 

L’Air du Temps remains a popular fragrance and continues to be a bestseller today.

Check out this list of Nina Ricci products here .

Thierry Mugler opened his first boutique in 1978 in Paris, France. 

Mugler retired from fashion and his ready-to-wear brand was closed in 2003 due to financial losses. The perfume division, however, remained profitable.  No doubt, his fragrance line is his biggest and most successful contribution to fashion. 

Thierry Mugler perfumes continue to thrive today. The brand’s Angel and Alien fragrances make their way to the vanity kits of today’s women – and they are here to stay.

Check out this list of Thierry Mugler products here .

This French luxury fashion house was founded by Gaby Aghion in 1952. Their first fragrance, the eponymous Chloé perfume for women, was launched 23 years later – in 1975. It remains a bestselling feminine classic to this day.

With a long list of famous clients the likes of Madonna, Emma Stone, and Katie Holmes, Chloé has kept its place among the world’s top designer brands. 

Chloé, Nomade, and Love Story are favored by modern girls who purchase them bottles after bottles.

Check out this list of Chloé products here .

French Beauty Brands

L’Oréal is a big name in the cosmetics industry. As a matter of fact, it is the largest cosmetics company in the world. 

Founded in 1909 by the French chemist Eugène Paul Louis Schueller, the company’s name was inspired by Oréale, the hair dye formula Schueller himself had developed. He formulated and manufactured his own products, selling them to hairdressers in Paris at the time. 

Today L’Oréal is the world’s leading manufacturer of hair color/care, skincare, makeup, and perfume , having acquired a number of subsidiaries such as Garnier, Maybelline, and Lancôme.

Check out this list of L’Oréal products here .

This French luxury skincare brand was founded in 1954 by a masseur named Jacques Courtin. He created his own treatment oils that were supposed to firm the skin, selling them from his Parisian salon. 

The brand name “Clarins” was inspired by a character Courtin played in a school play, believing it to be a good luck charm. In 1978, he changed his name legally to Jacques Courtin-Clarins.

In 1987, Clarins became the first French cosmetics company to abandon testing on animals.

Those refreshing cleansers and serums from Clarins’ facial skincare line are absolute must-haves in your bathroom!

Check out this list of Clarins products here .

This French company manufactures perfume, personal care products, and cosmetics. Founded by the perfumer Pierre-François Pascal Guerlain in 1828, Guerlain is one of the oldest beauty brands in the world. 

In 1853, Pierre-François Guerlain created a perfume for French Emperor Napoleon III and his wife, becoming “His Majesty’s Official Perfumer.” This was followed by more fragrances for other royalties such as Queen Isabella II of Spain and Queen Victoria of England.

I’m not really a fan of Guerlain fragrances, but I personally love Guerlain Meteorites ! While they’re not really a “must-have,” you can’t go wrong with the loose pearls if you want some shimmer and sparkle on your skin. 

Check out this list of Guerlain products here .

9 . Kérastase

A leading brand in luxury hair and scalp care line, Kérastase was created by scientists at L’Oreal Advanced Research in 1964. 

This  French luxury brand is well vouched for by the world’s top hairstylists, with claims that any product in the line will leave one’s hair healthy. This is thanks to Kérastase’ use of active ingredients and high-tech molecular complexes in every product they manufacture.

Kérastase hair care and styling products are distributed worldwide. They are sold in Sephora and at luxury salons. They can also be purchased over the counter at department stores in cities across the globe.

Check out this list of Kérastase products here .

More commonly known as L’Occitane, this international retailer of fragrances, personal care and home products was founded by Olivier Baussan in 1976. The company is based in The Provençal village of Manosque in southeastern France.

The company name “L’Occitane en Provence” translates to “the Occitan woman in Provence.”

It feels expensive, it smells expensive, then it must be expensive. But it isn’t! While L’Occitane is considered a luxury brand, its products are priced at a certain range. You can get a shower gel for only 3 USD and a tube of gel perfume for 24 USD.

My personal favorites are the L’Occitane conditioner and shampoo . They just smell so good that I don’t need to wear perfume even after a long day!

Check out this list of L’Occitane products here.

Founded by the French entrepreneur Yves Rocher in 1965, this company sells high-quality and eco-friendly perfume, cosmetics, haircare, and skincare products that are based on traditional recipes made in their laboratory in La Gacilly in northwestern France.

The ingredients are gathered from their 100-acre organic farm in the same location. 

Yves Rocher is not only known for its beauty products, it is also highly regarded for respecting the planet. And since its products are within one’s budget, Yves Rocher is definitely a luxury brand for everyone. 

Check out this list of Yves Rocher products here.

Acquired by L’Oréal in the 1970s, Garnier was started in 1904 by French creator Alfred Amour Garnier. In 1960, Garnier became the first brand to create and launch a permanent home hair color.

Garnier brands itself as a “healthy beauty expert,” doing so by providing nature-based solutions to fight acne, UV, pollution, and fatigue. The company uses natural ingredients like fruits, seeds, and flowers in their beauty products.

Garnier, a mass market  French beauty brand , is sold in various countries, targeting different skin types and cultures as well. It is especially popular in Asia.

Check out this list of Garnier products here.

I automatically get high when I step foot in Sephora. Few things are ever more satisfying than walking around its cozy aisles and getting swamped by some of the biggest names in luxury beauty.

Sephora is a French multinational retailer of personal care and beauty products. However, we are talking about its own private label here, which is Sephora Collection. 

Sephora Collection was launched in 1996. The brand was created in order for Sephora to be able to provide consumers with quality products at an accessible price point. 

So, what makes a trip to Sephora even more satisfying? It’s getting a liquid lipstick on sale for as low as 3 USD!

Check out this list of Sephora products here.

French Fashion Brands

Founded by Christian Dior in 1946, the Paris-based House of Dior creates apparel and luxury leather goods that can only be bought in their stores. 

Its first fashion collection, launched a year after its founding, came to be dubbed the “New Look” in fashion history and revolutionized the industry in the 1940s.

Known for haute couture design, Maison Christian Dior has created style that conveys feminine sophistication fused with elegance and simplicity.

Every Dior collection manages to evoke sensuality through their signature motifs and intricate embroidery. 

The Dior long list of elite clientele ran from Jackie Kennedy and Evita Peron to Princess Margaret and the Duchess of Windsor.

Check out this list of Dior products here.

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Yves Saint Laurent, more commonly called by its initials YSL, is a billion-dollar French luxury fashion house founded by partners Yves Saint Laurent and Pierre Bergé in 1961. YSL produces and sells a range of apparel, shoes , handbags and other luxury goods for men and women.

Yves Saint Laurent is noted for the popularization of women’s trousers for all occasions. The brand uses traditional menswear fabrics and designs for women, literally cross-dressing and providing chic pant suits, elegant tuxedo jackets, and urban safari gear for men and women alike.

Among YSL’s notable clients are Lady Gaga, Justin Bieber, Carla Bruni-Sarkozy, and the former queen of Iran – Farah Pahlavi.

Check out this list of Yves Saint Laurent products here.

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In fashion history, Balmain’s founder – Pierre Balmain – was called “a king of French fashion. ” 

Since its establishment in 1945, Balmain’s clothing line has been outfitting the likes of Ava Gardner, Brigitte Bardot , and Thailand’s Queen Sirikit. 

Balmain’s apparel are known for their sophistication and elegance. The brand is also notoriously expensive, with dresses that go between $12,000 and $22,000. 

If you’re the type to wear a shirt with holes in it and comes with a price tag that will cover your monthly rent, then Balmain might just be the perfect brand for you.

Lacoste’s embroidered crocodile is one of the most recognizable logos in the clothing industry. 

So, why a crocodile logo? This is because one of the Lacoste’s founders, tennis player René Lacoste, was called “the Crocodile” by his fans. 

This French clothing company, which was co-founded by  André Gillier, has been selling clothing, footwear, sportswear, and other goods since 1933. 

Lacoste, originally called La Chemise Lacoste, is noted for the tennis shirt with the crocodile logo René Lacoste himself had designed and worn on tennis courts.

Check out t his list of Lacoste products here.

French Handbag Brands

The French fashion house and luxury goods company Louis Vuitton Malletier, more commonly called Louis Vuitton or LV, has been around since 1854. Founded by Louis Vuitton in Paris, the early products they sold were handmade trunks.

The label’s LV monogram, first introduced in 1896, is perhaps the most recognizable logo in the fashion world. 

This French brand is also the most counterfeited. No other fashion brand has been more controversial and filed more anti-counterfeiting and copyright infringement lawsuits.

Louis Vuitton has been named the world’s most valuable luxury brand for several years, with about $20 billion average annual sales. 

READ MORE: 8 Most Expensive Louis Vuitton Handbags As Of 2022

Check out this list of Louis Vuitton products here.

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The French luxury brand Givenchy was founded by a French fashion designer and aristocrat, Count Hubert de Givenchy, in 1952, with Audrey Hepburn becoming its most famous brand ambassador for 40 years. 

If you’re looking for the French best handbags to invest in , Givenchy should be on your list. Their iconic Antigona and Pandora are sure winners, with celebrities and influencers regularly spotted wearing them.

Check out this list of Givenchy products here.

View this post on Instagram A post shared by @longchamp

Longchamp was founded in Paris, France, in 1948 by Jean Cassegrain. The company was named after the Parisian Longchamp Racecourse, hence, the racehorse logo.

But did you know it started out as a tobacco business? And then, in the 1950s, Mr. Cassegrain launched the world’s first luxury leather-covered cigarette pipes with exotic leathers as features. They became such a hit that even Elvis Presley loved them.

It was in 1971 that Longchamp launched its first women’s handbag, becoming one of France’s leading makers of leather goods.

Today, Longchamp’s Le Pliage nylon bag is still as popular as it was a few decades earlier. Longchamp also remains one of the most popular handbag brands in France.

Check out this list o f Longchamp products here.

French Jewelry Brands

Established in Paris, France , by Louis-François Cartier in 1847, Cartier is a royal favorite jewelry brand. 

King Edward VII of England referred to Louis-François Cartier as “the king of jewellers and the jeweller of kings.” This French brand has since become synonymous with luxury and has been at the top of the jewelry industry for over 150 years.

Cartier’s splendid designs are just as grand in the modern day as they were back in the time of King Edward VII, leaving a permanent mark on the world of jewelry and luxury culture. Their most expensive diamond pieces range from 1 million to a whopping 27.4 million USD.

Check out this list of Cartier products here.

Travel Insurance: I never leave home without travel insurance. My personal opinion is if you can afford to travel, you can afford to buy a travel insurance. All things can happen while on the road and you can never be too sure. And it's something that you'll be glad to have when you need it. For my preferred travel insurance, I use Safety Wing .

What To Wear: If you want some ideas on what to pack for France, check out this packing list guide for France .

Where To Stay: I personally use Booking.com for all my accommodations. Check out for their latest deals here .

Reading Resources: Check out our best reading resources here .

Hi, I’m Christine – a full-time traveler and career woman. Although I’m from the Philippines, my location independent career took me to over 40 countries and lived in 4 continents in the last 10 years, including France. A self-proclaimed Francophile, I love everything France.

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12 Best French Lingerie Brands - Journey To France

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How to Write a Brand Name in an Essay

So many things you write in essays have to be formatted in a certain way. Do you want to quote someone? Find out what academic style you’re writing in and find guidelines on how to format citations and include them in the References list. Do you want to mention a brand name? Find out if and how you need to write it to avoid losing points.

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Some teachers and professors are extra strict when it comes to formatting. Every word is checked, so you need to:

• Know exactly what academic style you have to use for the paper;
• How it treats brand names;
• It’s never late to get writing help at an essay service like https://cheapwritinghelp.com if you need professional assistance at an affordable cost.

In this guide, we’ll overview the main rules of writing brand names in an essay, helping you get those extra points for proper formatting.

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Which Style of Writing Should I Follow?

Usually, you will have to follow either the APA (American Psychology Association) or the MLA (Modern Language Association) style. We’ll focus on the APA style here as it’s most often used in papers on business and social science-related topics. MLA is mostly used for papers on art and humanities topics.

There are other styles you may need to use from professional paper writers at PaperWriter if your theme is from another field. However, there might be a need to mention a brand name there as well. We’ll review all the possibilities and find out how to handle those company names in an academic paper.

Referencing a Company in APA Style

There are two ways you can choose from to reference a brand name in the APA-formatted paper: Popular dance studio names

• Simply writing the name. You can simply write the company’s name when referencing the results of its research or the words of its representatives. For example: “According to NASA, …”. There’s no need to write the full name of the company in the paper, but you can use it later on the References page or special notes.
• Parentheses. If the name of the company is long or you want to include a citation without the “According to/As to/etc.”, you can simply put the name in parentheses after the citation.

Referencing a Company in Other Formats

While APA makes it seem very easy, there are other styles that might confuse the matter a little: Tasty tiki bar names

• AP (American Press style). Mostly used for journalistic papers, this style isn’t filled with requirements when it comes to mentioning a company name. You don’t even need to write the full name every time you mention the brand. For example, if talking about United Airlines, you can use the full name or just United if mentioning it for the second time and further.
• MLA. This style requires you to mention the full name of the brand every time you write about it. If it’s abbreviated (like NASA), you don’t have to write the full name all the time. But there’s no chance of a short name use like in the AP style. That being said, MLA accepts omitting Corp., Inc., and similar parts.

Acronyms and Capitalizations

Due to the variety of brand names, there might be disputes as to when to use the whole name, when you can shorten it, when to capitalize, etc. There are several rules you can follow to avoid confusion:

• If the company usually references itself using an acronym, use it without hesitation;
• You can capitalize the whole name only if every letter is pronounced (NYU, UFC, etc.);
• If the brand capitalizes all letters in its name but they are read like a word (IKEA, for instance), you have to capitalize only the first letter. iPhone, GoPro, and other similar names should remain with the initial capitalization;
• AMA (American Medical Association) required the usage of Ltd. and similar additions but without a period in the end. MLA, as we’ve already stated, allows omitting it at all.

Always check the requirements of the style you have to write in before mentioning a brand name. Go online and find the full name of the company and direct yourself using your APA, MLA, AMA, AP, or another style manual. Know the rules for defense!

Useful Tips and Tricks on Using Brand Names in Papers

Here are some recommendations:

• Keep in mind how the brand uses its name. For example, Twitter is capitalized in text, while the logo contains a lower-case t;
• See if the name of the company distorts the sentence. If the name has a punctuation mark (Which?, him!, etc.), mind its placement;
• If needed, include explanations;
• If possible, contact the company to find out what version of the name you can use;
• Don’t shout at your readers with lots of capitalized acronyms in one sentence. Either distribute the names evenly or use another version of the name.

When you get deeper into the topic of using brand names in an academic paper, the topic becomes very confusing. Keep in mind the level of your paper. If it’s a small essay you have to write for a grade, there’s no need to contact the companies and follow strict rules, writing GIGABYTE instead of a more silent Gigabyte several times in one sentence. 

However, if you’re writing an article for a university journal, things like company names should be written according to all the rules and formatted properly.

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Home Essay Samples Business

Essay Samples on Brand

Nike is the best athletic shoe brand.

Nike was formerly known as “Blue Ribbon Sports” and was founded in 1964 by Bill Bowerman who was a track and field coach and his former student Phil Knight. The company had first started operating as a distributor for a Japanese shoemaker. Nike as we...

Explaination the Concept of Brand Image in a Narrow

Brands have a good vary of practices for businesses, merchandise and people in today’s dynamic promoting landscape, wherever publication and message distribution are not any longer restricted to media entities. Every brand is competing for time and a spotlight in today’s world to interrupt the...

• Brand Management

Complete Brand Loyalty Is Important

Brand loyalty is that the tendency of shoppers to endlessly purchase one brand’s merchandise over another. shopper behavior patterns demonstrate obtainers|that customers} can still buy merchandise from an organization that has fostered a trusting relationship. Loyalty is extraordinarily helpful to businesses because it ends up...

The Gucci From the Very Beginning of Brand

Toward the beginning of the nineteenth century, the Gucci organization got one among the world's most palmy creators of top of the line creature skin product, dress, and elective design item. As Partner in Nursing transient structure worker in Paris youthful Guccio Gucci was influenced...

Burger King’s History, Its Operating Environment, and Branding Issues

Consistency and flexibility in marketing approaches and strategies are necessary for an industry to create a brand and value. Generally, companies should understand that they should only be involved in selling values to their customers. As such, it is only through selling value that these...

• Burger King

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Way of Struggling Brands and Advertising or Word-Of-Mouth

Amazon allows users to submit reviews to the web page of each product. Reviewers must evaluate the product on system from 1 to 5 stars. Amazon provides a badging option for reviewers which indicate the real name of the reviewer and indicates that the reviewer...

• Advertising

The Role of Brand Products Our Life

There are a lot of brands in the world. We often use many brand products in our life. For example, phone, sport shoes, foods, and bags. We can find brand everywhere. When you talk with your friends in the school, you can find many brands...

Consumer Satisfaction and Brand Loyalty

Consumer satisfaction is basic to long pull trade achievement, and one of the most every now and research into subjects in marketing. Since consumer satisfaction has been respected a crucial determinant of long haul business achievement, a great part of the examination on consumer satisfaction...

• Consumer Behavior

Logo Form the Unique Personality of the Brand

Brand identity is simply the compilation of the aspects that a business assembles which depict the right image to its customers. These aspects all together form the unique personality of the brand. Many refer to the logo as being the brand, but the logo alone...

Importance of Process of Introducing Brands to Consumers

In society, brands are not just selling their products anymore. They sell their belief and value. Brands have an immense influence to behave in a way that affects social change. This essay will describe why and how brand addressing social issues and contribute to positive...

Personal Label Brand and Label Logo

A logo can be presented as a product, a provider, a retail save, an business enterprise, and or a well-known man or woman. A logo in popular is a name and we don't forget is a product however not the other way around, because of...

Analysis Of The Barbie Doll Brand And It's Relevant Business Challenges

The brand is both assumed and expected to going concern- not only to stay alive but also keep them in prosperity. Classic and constant tension arises during the lifecycle of every brand: companies want to be progressive and dynamic while at the same time wish...

• Barbie Doll

Analysis Of Success Of The Luxury Goods Brands Worldwide

According to a Market Report published this year by Statista, a German online portal for statistics; which makes data collected by market and opinion research institutes and data derived from the economic sector and official statistics available in English, French, German and Spanish, luxury goods...

• Marketing Research

Brand Audit and SWOT Analysis of Best Buy

Executive Summary Best Buy created its current name in 1983 but was originally established in 1966 as a stereo store called the Sound of Music (Twice, 2011). By 1993, they became the second largest consumer electronics company in America (Lowe, 2008). While the company enjoyed...

Report on Marketing Strategy and Product Quality of Nike

Introduction When talking about brands, many renowned names strikes in our mind. Creating a Brand and its extension among competitors are two different things. Brand value is not just depending on the product quality but how it targets its customers. Nike is known for its...

• Marketing Strategy

The Comparative Analysis of Krispy Kreme and Dunkin' Donuts Franchises

According to Wiersbitzky (2014), “Fresh popcorn is near impossible to resist, second only to fresh doughnuts.” (p.128). There is no doubt that the doughnut industry has made outstanding progress to an extent where doughnuts have become an eminent food around the world most commonly among...

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Overview on Brands Impact on Turning Society Into Lost Personalities 

Americans are worst when it comes to consumerism; that’s a well known fact. If it would be up to numbers for example, they constitute only %5 of the entire world population but they consume %24 of the energy in the world. They eat 200 billion...

Marketing strategy of ZARA and Its 9P’S

Zara is most popular Spanish attire brand that uses a savvy advertising methodology to accomplish its business objectives. Subsequently, Zara is known as Spain's best-realized style brand. The organization was begun by Amancio Ortea Gaona in 1963. after 50 years, it has turned into world's...

The History of Red Bull Creation and How the Company Gained Its Iconic Image

Red Bull GmbH founded by Mr. Dietrich Mateschitz in 1986 is an Austrian company that produces energy drinks. Before it was founded, there was no energy drink industry, Mateschitz discovered this niche market so he created Red Bull energy drink. Last year Red Bull sold...

The History of Kellogg's Company and Their Success

In 1876, John Harvey Kellogg turned into the director of the Battle Creek Sanitarium (initially the Western Health Reform Institute established by Ellen White) and his sibling, W. K. Kellogg, functioned as the accountant. This is the place corn drops were inadvertently made and prompted...

Marketing Environment of Kellogg's Cereal in the Market

Executive Summary Marketing strategies include access to distribution channels, the ability to achieve economic scale, technological processes and access to resources. Monitoring the market trends is also essential as it will help the company in sourcing new opportunities and threats. Finding the distribution channels for...

Analysis of the Current Marketing Strategy of Red Bull

Introduction Red Bull is an energy drink company based in Austria. It is the global market leader by volume in the energy drink segment. The company bases its marketing strategy on hype and extreme sports, which are in line with its slogan, “Red Bull gives...

The Factors of Johnson and Johnson Marketing Strategy

Pricing Factors The following is the valuing technique in Johnson and Johnson displaying procedure Johnson and Johnson is a prestigious brand and still it has kept up its valuing to a moderate rate with the goal that the normal man can purchase the items. Johnson...

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The Chopard Watch and Its Simple Beauty

Chopard, the famous Swiss watch and jewellery brand, was founded in 1860 by Louis-Ulysse Chopard in the Jura region of Switzerland, and is known for its pocket watches and precision watches. Chopard's watchmaking process is superb and enjoys an outstanding reputation in the gold pocket...

The Experience of the Employees in the BMW Brand Company

Controlling is a management function that control the performance of a company and process of carry out the plan that have been set. It recognizes the leeway between the plan that have been set and the real outcome. After that, it will make the correction...

The Critical Reception of Gucci's Marketing Campaign

Background Information This report will be conducted on the high-end designer fashion brand, Gucci. Gucci is an Italian fashion label founded by Guccio Gucci in 1921, making it Italy’s oldest fashion brand in the market today. During Gucci’s early days, the brand started out as...

The Vital Objectives and Social and Natural Obligations of Gucci 

Gucci was based by Guccio Gucci in Florence, Tuscany, in 1921. Toward the beginning of the nineteenth century, the Gucci organization got one among the world's most palmy creators of top of the line creature skin product, dress, and elective design item. As Partner in...

The Broader Implications of Society in Gucci's Brand

“Conspicuous consumption usually implies the purchase of luxury goods with the purpose of signaling wealth and status” (Johnson, Tariq, and Baker, 2018) is taken from an article describing the effects of luxury products, which is the perfect way to describe the impact of the infamous...

The Inspiration of Car Brands on the Modern World

According to the multi-platform publisher of news called U.S. News and World Report Mercedes Benz is one of the top 5 best luxury car brands in the world. It is well known as one of the highest and most prestigious brand in the automotive world....

• Inspiration

The Structure of a Perfume and the Possible Dangers

Perfume is a familiar scent to most women and men in the world. Scents ranging from sweet to citrus are quite common for perfume. Under each scent are different complex notes that wear off over time. With each note comes a new scent that keeps...

Tim Burton and the Construction of One's Brand

In the film industry, occasionally a director´s name can signify a brand. With this; styles, genres, techniques, unique qualities, personality and signatures can be recognized and associated with those names, due that they have built a brand as directors. When it is said that a...

Implementation of Business Strategies and Archetypes by Brands

Nowadays, every company in the market tries to be different than the others. According to Houraghan S. (2018) The Ultimate Guide To Brand Archetypes: Hack the Mind of Your Customers article, all of the brands can be divided into 12 archetypes, based on how they...

Analysis Of Fast Retailing’s UNIQLO Retail In Singapore

Introduction Fast Retailing Co. Ltd. is a global company handling a portfolio of brands including UNIQLO, GU and Theory. Fast Retailing (then Ogori Shoji) was first founded in Ube City, Yamaguchi Perfecture in Japan by Hitoshi Yanai, father of the current Fast Retailing President, Tadashi...

The Notion Of A Brand & The Importance Of Its Creating

This statements when brought to its barest form acknowledges the mutualism of both concepts yet brings to the fore front the major distinction between them. The definition of “brand” has evolved over time and yet there seems to not be any universally accepted meaning for...

• New Product Development

Present & Past Of American Sportwear Company Nike

Nike is an American sportswear company with its headquarters located in Beaverton, Oregon. Nike is a part of the Footwear and Accessories industry. Its main rivals are Adidas, Reebok and Puma. Compared to its competitors, Nike has a much greater worldwide revenue and brand valuation...

Case Study Analysis On The Maintenance Of The Brand Image

INTRODUCTION The purpose of this case study is to analyze the China Enterprise for the Levendary Café and propose possible solutions to the challenges encountered in maintenance of the brand image, especially with the new management in place. BACKGROUND Howard Leventhal, is the departing CEO...

Most Preferred Mobile Phone Brand Among First Year Sliit Students

The main objective of this project is to gather data about the most preferred mobile brand among first years SLIIT students. For this endeavoring research, a questionnaire was employed using Google forms to gather the data required. Data gathering was conducted on 100 first year...

• Mobile Phone

Analysis Of Bad Debts In Coca-Cola Company

Allowance for doubtful accounts receivable (bad debts) is a contra account which reduce the balance of the company's gross accounts receivable. The relationship between the allowance and the balance in receivables should be relatively constant unless there is a change in the economy overall or...

Analysis Of Factors Contributing To A Succes Of Lego Company

Ole Kirk Christiansen’s and Godtfred Kirk Christiansen’s company, Lego, started out as a small and struggling workshop, but has gradually transformed into one of the world’s biggest toy manufacturers. The journey towards becoming a massive global entity was no walk in the park for them,...

Analysis Of Integrated Marketing Communication Strategy Of Adidas Company

In the advertising, Adidas's own target is to achieve the greatest possible impact on large populations of the target audience. These ads are usually expensive. However, successfully applied a strong brand image of Adidas products can reap the rewards and high demand. Adidas uses celebrities...

Analysis Of Nike Keep Up Commercial

The displayed ad pertains to a 2009 running campaign Nikeplus made and hosted to kickstart their yearly Men Vs. Women challenge. It is inarguably clear that Nike, an organization most famously known for their sports attire and shoes, does not only target runners in their...

• Marketing and Advertising

Analysis Of The Poy-Sian Brand

Poy-Sian is manufactured by Gold Mints Products Company Limited. This company was established in 1936 and is based in Bangkok, Thailand. The Poy-Sian brand is viewed as a trusted brand of good health and strength worldwide. It is an external medicine which has a diminished...

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• Company Analysis

Analysis Of Wendy's Keeping A Consistent Brand Image For Their Company

Wendy's, founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, is an American international fast food restaurant chain that is well-known for their slogan "Quality Is Our Recipe". Wendy's merged with Triarc Companies Inc., a publicly traded company and the parent company of...

Big Business In The Material World: H&M

”Due to a controversial item sold on H&M’s website and lack of diversity, the global clothing giant has been deemed racist by many people. On January 7, 2018, H&M premiered a questionable “Coolest Monkey in the Jungle” sweatshirt being modeled by an African American child...

The Dolce & Gabbana Application - The World Of Fashion

Extravagance fashion brand Dolce and Gabbana is giving technically knowledgeable rich customers a versatile ordeal that consolidates a form situated interface with a determination of fashion world through an iPhone app. The Italy-based design brand, Dolce and Gabbana, is an all-around presumed name among people...

Evaluation Of L’Oréal Company In Terms Of Its Vision, Mission And Strategic Statement

Executive Summary According to this assignment, we require an organization which possesses an extraordinary vision, mission and strategic statement, out of top 100 managers of Canada. So, I have selected L’Oréal company, a huge market in the current date. In my opinion, Loreal occupy awesomely...

• Cosmetology

Application Of Brand Asset Valuator In Brand Management

Brand equity is a multidimensional concept, and complex enough to require many different types of measures. Applying multiple measures increases the diagnostic power of marketing research and the likelihood that managers will better understand what is happening to their brands and, perhaps more important. According...

• Corporate Finance

Best topics on Brand

1. Nike Is The Best Athletic Shoe Brand

2. Explaination the Concept of Brand Image in a Narrow

3. Complete Brand Loyalty Is Important

4. The Gucci From the Very Beginning of Brand

5. Burger King’s History, Its Operating Environment, and Branding Issues

6. Way of Struggling Brands and Advertising or Word-Of-Mouth

7. The Role of Brand Products Our Life

8. Consumer Satisfaction and Brand Loyalty

9. Logo Form the Unique Personality of the Brand

10. Importance of Process of Introducing Brands to Consumers

11. Personal Label Brand and Label Logo

12. Analysis Of The Barbie Doll Brand And It’s Relevant Business Challenges

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IELTS Essay - Focusing on products and brands

by Rakez (hyderabad,india)

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