cyber security sales presentation

The Ultimate Cybersecurity Sales Guide: 7 Methods to Sell Cybersecurity

Security is a constantly evolving business. Whether you offer cybersecurity services or products, the methods you use to reach prospects need to be as adaptable as the security measures you use to protect them.

In Verizon’s 2020 Data Breach Investigations Report , it was found that 72 percent of breaches happened at large businesses, while 28 percent happened to small businesses. That said, the breaches at small businesses were discovered within days on average, while most big business breaches took months to discover and resolve. That’s a dangerous time gap your prospects need to shorten.

The type of attacks has also evolved, with 43 percent on web applications (a 50 percent increase from the previous year).

As hackers become more adept and the attacks become more common for large and small businesses alike, how can you convince prospects to trust your services or product?

Cybersecurity sales involve a great deal of trust. If you want to build trust in your prospects and grow your cybersecurity business, keep reading. We’re going to discuss:

• The 3 biggest mistakes you can make in cybersecurity sales
• 7 steps to develop a sales process that wins more deals
• Our top SaaS sales tips for cybersecurity software companies

The 3 Biggest Mistakes You Can Make in Cybersecurity Sales

If you want to sell cybersecurity or infosec to your prospects successfully, make sure you avoid these 3 mistakes:

1. Assuming Your Prospect Has a Working Knowledge of Your Product

According to a study by Cyber Streetwise and KPMG , 51 percent of small businesses think it’s unlikely or very unlikely that they’d be targeted for a cyber attack, and 71 percent of those who have never experienced a breach thought that the potential damage to their reputation wasn’t an important consideration.

Many businesses are unprepared for potential security breaches. And many are unaware of the potential dangers.

That means you need to adjust your sales pitch .

If you assume your prospects place the same importance on cybersecurity as you do, you could make the mistake of passing over the real benefits of your product.

After all, you can’t sell the solution to a problem your prospect doesn’t believe they have.

So, before you start explaining your solution, make sure you understand how informed your prospect is about cybersecurity, and whether or not they understand the dangers. How do you assess the level of understanding your prospect brings to the table? By asking the right questions during the sales qualifying process .

2. Leading With the Fear Factor

Your prospects need to understand the danger of cyberattacks. So, does that mean you should lead your sales pitch with horror stories of companies that have suffered attacks?

Not necessarily.

There are lots of reasons why companies should purchase cybersecurity software or services, including making sure they’re compliant with government regulations on security, being prepared for potential threats, and inspiring confidence in their customers by having the right security measures in place.

When you try to lead your pitch with fear and doubt, it can easily backfire: In the end, you start to sound untrustworthy. Earning and maintaining trust in sales is crucial.

So, how can you form a pitch that doesn’t revolve around fear? (Keep reading, we’ll talk more about that below.)

3. Offering More Than You Can Really Give

How complete is the security you offer to your prospects?

If you answered 100 percent complete, you’re already making this big mistake.

In fact, we asked some cybersecurity analysts experts what they thought the biggest mistake would be for a cybersecurity company, and they both gave similar answers.

Here’s how Magda Chelly, CEO and Founder of Responsible Cyber , explains it:

Once, I received a call from a company mentioning that their solution offered 100% security. That sale never happened because I know 100% security does not exist. So, making this claim is one of the biggest mistakes that companies can make.

The CEO of Apozy , Rick Deacon, shared a similar thought: “Cybersecurity is full of ‘snake oil’ and products that claim to solve everything like a silver bullet. That is never true and rarely possible. When people go too far or lie about what they do or how they do it, they seem outlandish and don't resonate with ‘in the trenches’ cybersecurity folks.”

So, what can you do to sell cybersecurity effectively, according to the experts?

How to Sell Cybersecurity: 7 Methods You Should Include in Your Sales Process

We talked with the experts and found out how the pros are currently selling cybersecurity and infosec products and services to their customers.

Let’s see 7 of these proven methods that you can start using today:

1. Understand the Requirements of Different Industries

Different industries have different requirements and compliance regulations that they need to deal with. For example, the security technology and measures that a healthcare business needs to comply with are very different from what a law firm or accountant should be thinking about.

Depending on who you’re selling your cybersecurity services to, your offer will probably change.

That’s why cybersecurity businesses need to understand the verticals they sell to.

You know security better than they do: So, dive into the laws and regulations yourself. Find out what’s required of certain businesses, or whether their location plays a part in what’s required.

Then, you’ll be better able to segment your prospects into different lists.

In Close, for example, you can create Smart Views that automatically group certain leads based on your chosen criteria. So, you can create segments based on industry, location, or any other factor you feel is important. And you can easily modify and adjust those criteria and automatically update your dynamic lead lists in real time.

2. Build and Maintain a Wide Network Online and Offline

Your prospects are constantly bombarded with messages on all mediums, some genuine and some spam.

So, how can you capture people’s attention? How can you stand out as a true solution in a world of ‘spammy’ security messaging?

Says Magda Chelly of Responsible Cyber:

Making connections and maintaining relationships with your customers can be the key to success for most businesses. By continuously building a network of colleagues, business partners, and more, you are ensuring that whenever you need a strong pipeline and a definite lead, you can call upon your network to help you. One of my colleagues mentioned, you build relationships when you are interested in people, not when you make people interested in you.

Whether you build that network online or offline, it’s essential to be authentic. If you're in sales, and you're not. By selling nothing, you sell your prospect on you.

“Genuine, useful content and good conversation can lead to a new client,” adds Rick Deacon of Apozy. “The problem is people tend to be fake and ‘market-y’ and it doesn't work for them. Being someone that someone else wants to talk to is key.”

For example, you could:

• Publish useful content on LinkedIn
• Attend a virtual event in your niche (or host one!)
• Get interviewed on podcasts and shows run by influential people in your niche

Draw your audience to you by providing content that sparks new conversations and helps expand your network. Be the person they want to talk to.

3. Become an Educator and Security Consultant

Once you know the specific security regulations that different industries must comply with, you’ll be in a better position to educate your prospects.

Many businesses are a bit blasé when it comes to protecting against cyberattacks, but they do understand the importance of complying with government regulations. And they probably recognize that they aren’t well-informed.

That’s where you come in as the hero: You can help them cut through the legislative jargon and understand what’s actually required of them.

"By being an advisor and educator, you position yourself as an infosec expert. This method helps you build trust in your prospects, and they’ll probably realize on their own that they need your help." - Alex Tray, cybersecurity consultant at NAKIVO Backup for MSPs .

4. Ask Questions That Reveal Needs They Didn’t Know They Had

People generally hate being told what to do or what they need.

So, instead of trying to pressure or convince your prospects that they need better security solutions, ask questions to help them realize on their own. For example, you could try asking questions like:

• Are you compliant with regulations in your industry?
• Are you protected against internal threats and accidental leaks?
• How secure is your document sharing and internal communication?
• How do you manage security risks for remote employees?
• Do you have an incident response plan?

When discussing these and other questions, you can help your prospects realize they’re not fully prepared for the risks.

Then, they’ll be more open to hearing about your solutions.

5. Focus on How Your Product Enables Their Business

Remember, scare tactics won’t work in the real world. Instead of using fear, use value to sell your product or services.

That means you can focus less on what you do, and more on what that does for them.

Here’s what Magda Chelly of Responsible Cyber does:

I summarize the benefits and value of the product that I am offering using regulatory requirements and use cases. This usually works in our industry, as depending on where the customers are, the awareness might be very different.

Use cases and case studies can be a powerful tool in cybersecurity. Since your prospects may not fully understand their needs and what they can accomplish with your product or services, it’s your job to show them real-world examples of the results they could see. This is a powerful form of storytelling that can help you close more deals.

Guide them towards that ‘aha’ moment with use cases that apply to their business.

6. Keep Their Priorities in Mind

Each business has its own priorities and goals when it comes to security. Maybe they want to instill more confidence in their customers by using infosec products or services to better protect their data. Maybe they want to avoid fines for not complying with regulations. Or maybe they’re trying to find solutions to keep a newly remote team secure.

Before you dive into your pitch, you need to know what this prospect’s priorities are .

For example, imagine you start your pitch by talking about how important printer security is. Then, a few minutes into the conversation, you realize this prospect recently moved the majority of their teams remote and has gotten rid of most of their printers. What they needed was security solutions for their remote employees .

Don’t be that guy.

Instead, focus first on their priorities, then form your pitch around their business. Not only will this save you time and energy, but you’ll also be more likely to pique their interest.

7. Don’t be Afraid to Be Vulnerable

Can you really offer 100 percent security?

Come on, now, be honest.

If your prospects know anything about cybersecurity , they’ll know that 100% security isn’t possible. So if that’s what you offer, you’ll immediately lose any trust they may have had in you.

Instead, try being vulnerable.

Here’s what Rick Deacon of Apozy has done:

We close deals by being vulnerable and upfront with our product's efficacy and execution. To prove you can do what you say, you need to show a technical person what it does, how it does it, and what the real outcome is while not pretending you fix every problem they face.

Don’t pretend to be a silver bullet that solves every security problem that may come up. Even a prospect who isn’t cybersecurity-savvy still knows that what sounds too good to be true probably is.

So, be honest and keep it real . Help your prospects understand that complete security isn’t a realistic goal. Show how you can help them prepare for the risks and be in the best position to fight or respond to cyberattacks. Practice radical candor in sales .

While many of the tips we’ve discussed above apply to both service and product-based businesses, there are some specific methods that SaaS companies can use to level up their sales process . Also, check out our complete SaaS sales guide .

Selling Cybersecurity Software: Our Top SaaS Sales Tips for Cybersecurity

If you’re a SaaS company selling a cybersecurity software, you’ll want to keep these specific SaaS sales tips in mind:

Build Ideal Customer Profiles

An ideal customer profile is a description of a fictitious company that would be a perfect fit for your product. When you have an ideal customer profile, you can better focus your sales efforts on leads that are more likely to convert.

To build your ideal customer profile , start by analyzing your current top 10 customers. These should be customers that are seeing real success with your product and are aware of the ROI they’re getting from it.

When you have that list of your top 10 customers, look for common attributes that they share. For example:

• Are they all similarly sized companies?
• Have they all been in business around the same time?
• Are they all in a specific industry?
• What’s the number one reason they all decided to purchase your software?
• Do they have a similar buying process?
• What other tools or services are they using?

By asking these questions, you’ll be able to build customer profiles that dig deeper than just common pain points or goals. You’ll have a clearer understanding of what they like about your product, and how your product makes them more successful and safe.

When doing this research, you may start to see distinct profiles emerge. For example, maybe your top 10 customers are split into two specific industries. Or maybe the group is split by two separate goals or reasons for purchase.

If you see two different profiles, each having equal success with your product, you could create multiple profiles and separate your sales pipelines based on your process for selling to each distinct profile.

Give Product Demos That Sell the Value of Your Product

When preparing for a product demo, remember this: product demos do not equal product training.

The goal is not to show your prospects everything they could do with your product. The goal is to show them why they should care.

By the time you’re going in for a demo, you should already know something about the prospect and the issues they’re trying to solve. So, use the demo to show them how your product solves those problems and benefits their company.

By focusing on the real-world value of your product, you’ll make your product demos more engaging.

Want more tips on giving value-based demos? Download our free book, Product Demos that Sell :

Boost Referral Sales

Referred leads are almost always higher quality for two reasons:

• Since the customers who referred them know both the company and your product, they’re more likely to be a good fit.
• Referred leads will enter the sales process with a higher level of trust and a better understanding of what your product can do for them because they were referred by a friend.

That said, you need to work to get those referral leads.

The first step is to make referrals part of every deal you close. Once a customer decides to buy, they’re convinced enough to recommend a friend. So, go right for the ask.

Second, when you ask for the referral, make the process as painless as possible. For example, offer to send them an email template they can use to make the introduction.

Finally, make an extra push for a referral right from the get-go. If a happy new customer is open to giving you a referral but says they’ll think about it and get back to you, then respond with something like this:

Thanks, I appreciate that, and I’m sure down the road we’ll be getting lots of referrals from you. But right now, why don’t we just take a minute and think about one person you know who would really benefit from this.

Maybe they still won’t give you a name right away. But in our experience, 40% of people will give you a referral after the second ask .

Counter the Price Objection by Focusing on Benefits

You know the feeling: A prospect looks like they’re just about to say ‘yes’ when instead they say: “But the price is too high.”

When this happens, a prospect may be fishing (or directly asking) for a discount . Or, they may have another reason not to buy hidden inside their price objection .

Either way, you need to shift the focus of the conversation from the price of your product to the value of your product.

To do this, it’s important to ask the right questions. Get your prospects to think about questions such as:

• What kind of value do you expect to get from this product?
• How much would it cost you NOT to buy?

For example, let’s say your prospect is a company in the health sector. They need your software to securely store and share documents in a way that complies with government regulations. The cost of not purchasing your security software could include large fines for incompliance, loss of trust from their customers, or even leaked information that could ruin their reputation as a company.

While you don’t want to lead with the fear factor, it’s important at this stage for prospects to understand the possible costs of not purchasing.

On the flip side, the benefits are clear: When they use your security solution, they’ll be able to rest easy knowing that they’re complying with the necessary regulations. They’ll also be able to build trust in their customers by showing they have the right infosec solutions in place to protect their data.

Looking for more tips to sell SaaS like a pro? Download our free book, SaaS Sales for Startup Founders .

Use These Cybersecurity Sales Methods to Accelerate Your Process

Ready to get your cybersecurity sales process off the ground? Do you want to close deals faster and build a high-quality reputation for your brand?

Then, put the methods we’ve discussed into practice. Understand your prospects, their industries, and the different security requirements they have. Use that knowledge to be a security advisor, and show them by actions that they can’t live without your services or product.

Remember to keep their priorities in mind, and ask the right questions to reveal what they need. Then, be vulnerable: Don’t promise a solution you can’t provide.

Finally, for your cybersecurity sales process to be fully prepared, it’s essential to build it in a place that’s easy to use and easy to scale. That’s why, to truly accelerate your cybersecurity sales process, you’ll need a CRM that fits your business and is ready to grow with you.

Want to start using a CRM that’s easy to learn and fast to get started? A free 14-day trial of Close CRM is waiting for you.

GET STARTED TODAY →

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Cyber Security Sales

Keeping up with the rapidly changing demands of cyber security sales means constantly adapting to new tactics and technologies. As such, it’s vital that any cybersecurity business stays informed and continues to educate themselves on the proper methods to best reach their market.

As the cybersecurity industry has grown, more opportunities have emerged for identifying threats and developing new cybersecurity solutions. Bad actors have also evolved their techniques to scam people on a regular basis so being aware of the breadth of threats is key in providing good protection.

Cybersecurity sales requires a real thirst for knowledge. People in this field have to learn a lot, sometimes about fields they know nothing about, in order to help businesses fulfill their cybersecurity needs. In the industrial automation sector alone, computer networks can be found in autopilot systems, SCADA software and controls, entry mechanisms and data recorders that could lead to cyber attacks . To be effective, a sales rep also has to ensure that:

a) a company’s IT infrastructure is in place and well-protected and

b) that the security measures already in place meet industrial requirements so the customer doesn’t have to redo what they’ve already done if another company was responsible for installing it.

Moreover, the latest Verizon Data Breach Investigations Report entails the scale and complexity of the near future cyber-attack environment and offers actionable steps to strengthen your cybersecurity posture.

The market for cybersecurity products is expected to grow by 3.5% by 2020, totaling around $122 billion. The demand for cybersecurity experts is also expected to increase by 4% each year until 2020. This growth in cybersecurity products and experts should make the cyber security industry a lucrative investment.

Moreover, a study done by Cyber Streetwise and KPMG seems to indicate that over twenty five percent of small businesses, close to four in ten, don’t think they’re very likely to get attacked online. What’s more is that seven out of ten people who haven’t been hacked before don’t seem to think reputational damage is all that big a deal.

The first step to sell cyber security solutions is to understand the audience. Different audiences require different approaches depending on their needs and urgency. The next step is to know your product line, product usage, and different products so you can address them in the appropriate manner. Finally, you need to know how your organization works with other organizations or departments in order to get your message across clearly and effectively.

With the increasing number of cyber-attacks, it is important to invest in cyber security. In this article, one can learn how to sell cyber security.

In order to sell cyber security, one must be able to answer the following questions:

• What does cyber security do?
• How much time and money will a company spend if a breach occurs?
• Why should a company invest in cybersecurity?
• What are the benefits of investing in cybersecurity?

Cyber security sales prospecting is different. Cybersecurity sales reps wear many hats, but they all have one thing in common: they need to understand their customers’ individual cybersecurity challenges.

Some companies operate with a completely remote workforce, while others work with massive amounts of highly sensitive data, while still others wouldn’t be able to survive the financial impact of a public data breach.

5 Biggest Barriers in Cyber Security Sales Pipeline

Page Contents

No Sizeable and Consistent Security Demand

In cybersecurity, the market dwindles as each new security product ends up either redundant or tailored to an already saturated niche. Sales growth is difficult when there are too many offers on the table, competitors are everywhere, and customers feel confused about their choices.

How can you understand all the varied cybersecurity issues that crops up for your customer base? There are many reasons why cybersecurity companies may not be hitting their sales growth and pipeline development numbers. You’ll need to find out the root of the problem, even if this means doing research on what some problems are in some industries.

Hundreds of new cybersecurity companies start up every year, entering a field rife with cyber security vendors trying to solve the same core information security challenges.

It can be hard to tell what’s truly unique and innovative about a company if you’re looking at its website or promotional material. Sometimes, even things that appear unique and innovative may actually not be- it’s the way that industries work.

However, there is one thing that can truly distinguish a business from another within its industry: sales volumes.

Companies who have been doing well for themselves will be able to note their increased sales through increased revenues or productivity numbers. The more a company sells, the greater value customers seem to place on its product or service – thus creating a cycle of success, leading customers to refer others within their own network and driving further client acquisition.

In order to survive for a long time in the cybersecurity industry, you have to have something that people want. In order to have large amounts of demand coming from customers, you need a consistent flow of orders throughout each season.

Inconsistent Value Proposition

Let’s say that you do have the data (from analytics and other sources) that proves there is sufficient sales demand for your cybersecurity product. Then comes value addition. The most common mistakes Cybersecurity sales reps make in crafting their value propositions is in not understanding the inherent value in what they are selling. Cyber security companies who are unable to do this struggle to find traction in their marketing.

Your customers should, at any time, be able to clearly determine why they should even spend their money on your game.

Key questions to ask:

• Does the messaging resonate with you and your target audience?
• Will the cybersecurity solution appeal to your target audience, convincing them you are the right provider of their cybersecurity needs?

A prospect who reacts positively at the first touch point might not become a customer if he or she is bombarded with many different value propositions when trying to reach that final conversion. When customers are considering purchasing your product or service, it’s vital that you provide them with transparency.

7 Cybersecurity Sales Mistakes By Sales Reps (And What to do About It)

The most common mistake is to make the security sales pitch without first understanding the customer’s industry. If you don’t know what industries your prospects operate in, then you can’t offer the right solution.

• Talking about “cyber” when you should be talking about “infosec”
• Focusing on hacking when you should be focusing on security
• Focusing on the technology but not the results

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9 questions that are key to selling cybersecurity

Selling security is hard enough when you can sit across from a prospect, but now the realities of lockdown and social distancing create even more roadblocks. How can managed service providers (MSPs) who want to add cybersecurity services to their offering get started in today’s virtual business world?

And considering many of the changes in how we do business, such as remote work, are long-term (if not permanent), how can MSPs alter what they are doing so they can still compete and thrive.

Recently, I virtually sat down with Erick Simpson, co-founder of one of the first pure-play MSPs in the industry and the creator of the MSP Mastered methodology, to get his insights into how MSPs can successfully sell security in a virtual environment. The takeaway from that conversation is that while there will always be challenges in any transitional period, the reality is that those changes have created unique selling opportunities for MSPs who know how to ask the right questions.

After all, security is the number one concern for business owners today, and MSPs are in a great position to address their concerns.

The key is getting those prospects to relax enough so you can have a conversation with a prospect about a sensitive topic like their security, qualify them as a lead, and then demonstrate you have the expertise to answer the concerns they have and issues they might not have on their radar.

“I want to have the prospect imagine the worst thing that could happen if we didn't address these needs,” he explained because that will inject the sense of urgency needed to raise the sales temperature.

Nine questions to sell security

Erick detailed several useful questions that MSPs can use to qualify a lead while also establishing expertise and building trust, some of which were drawn from the free Cybersecurity Assessment Questionnaire tool Acronis makes available to MSPs.

1. What security systems do you have in place today?   This question can be the cornerstone of the conversation, allowing the MSP to drill down into the current needs and gaps as they get the response.

2. What regulations and standards apply to you? This may be obvious for those MSPs focused on vertical markets that are regulated. Erick calls it the sweet spot for security service providers. But even if a prospect doesn't need to adhere to any kind of regulations or regulatory compliance, it’s an opportunity to focus on the best security practices an MSP can deliver – enabling them to connect the best solution to strengthen the prospects security posture.

3. Is all of your sensitive data identified and encrypted?  This question opens up a lot, notes Erick, because the prospect might not even know what it means or what the implications are. They've got personal identifiable information (PII) of their staff and customers, as well as things like credit card numbers in systems that they have no idea about. The MSP can educate them and establish their credibility.

4. What are your high-risk systems and platforms ? “Let's see if they know what counts as high risk.” You'll be asking them questions about things they aren't even thinking about – things that should be on that list – which builds trust and credibility.

5. Do you provide security awareness training for staff? Erick points out that most organizations do not, which creates a great opportunity to reflect on the fact that once the issues mentioned above are addressed, the biggest potential for a security incident is generated by the staff themselves. If they don't know what a phishing email looks like or the risks fake websites pose for stealing their login credentials, the company's platforms and applications are put in immediate danger.

6. Are you regularly scanning all the data on your network, including backups and archives for malware? This question ensures that every client and prospect is maintaining pristine backups, and the MSP is preventing compromised data from being included in future backups and, more importantly, future restores.

7. Have you created and maintained a comprehensive incident response plan? The reality is a successful cyberattack isn’t a question of if , but rather of when . Having a guide in place that will guide a client’s response during a security breach is critical, but it’s surprising how many don’t have one. If they don’t, you have a service ready to sell.

8. How would a security breach affect your business? How about your company's morale? What about your customer relationships? What if your company and customer data were stolen and available on the dark web? What kind of a PR nightmare would that kind of breach create for them? Some MSPs following this question approach are even doing research in advance and showing prospects that their data already is on the dark web because that is a sure-fire way to get the appointment.

“The goal is to get the client thinking about things other beyond their immediate pain points – so layout the most significant business impact they are likely to face, but haven’t thought of,” Erick suggests. “As it pertains to security, I'm trying to get the prospect to give me more data that I can use to deliver a compelling sales presentation. And this is all valuable data that I'm going to use to win their business and get them the service and support they need.”

Another question that can help close the deal:

9. Do you have to ask your MSP to advise on improvements needed in your security posture, or are they providing that to you? This is a great wedge question because the reality is “I know they're not bringing it to you because you're sitting here with me right now.”

Practice breeds success

Asking these kinds of questions can make some people uncomfortable, so Erick’s stressed that MSPs need to practice them so they come out naturally when talking to a prospect.

“Practice these questions. You don't want these to feel awkward when you ask them, and you certainly don't want to feel so awkward that you don't ask them,” he notes. “These are the questions that really dig deep and get the client to increase their buying temperature – but you have to be completely in character when you ask them.”

In addition to helping uncover the vital facts needed to create a winning sales pitch, the MSP is underscoring the value they can provide to clients.

“You also need to let them know you can help, so give them that relief after you freak them out a bit,” Erick recommends. “Say ‘Don't worry. We got this. We can help.’”

More practical insights

As difficult as selling cybersecurity can be, the current environment of remote work puts security top of mind for most business owners. Erick’s suggests that makes it easier now.

“One thing that I love about leading with cybersecurity is that whether or not there's an incumbent IT provider in the mix, you can still set the appointment because you're bringing additional knowledge – and maybe evidence of a security issue – to your prospects that these other providers are not.”

Erick and other channel experts will be sharing more of these kinds of actionable insights at next month’s Acronis Global Cyber Summit 2020 . This three-day, free virtual conference covers the advances in technologies and strategies that can help MSPs build a service offering delivering modern cyber protection.

About Acronis

A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect Cloud is available in 26 languages in 150 countries and is used by over 20.000 service providers to protect over 750,000 businesses.

As the novel coronavirus/COVID-19 continues to spread, impacting individuals, organizations, and communities across the globe, we want to share how Acronis is responding to the pandemic.

Working from home has become a critical part of containing the virus, but for small to mid-size businesses tackling remote work for the first time, there are security considerations to keep in mind.

With the coronavirus on the verge of being declared a global pandemic and thousands dead in its wake, there are sick attempts by criminals to scam unsuspected victims to profit from the illness.

Travel may be restricted and conferences canceled, but this crisis will eventually pass. To give us something to look forward to, let’s look at the session tracks for the 2020 Acronis Global Cyber Summit.

© 2024 Acronis International GmbH. Rheinweg 9, 8200 Schaffhausen, Switzerland. © All rights reserved.

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Cyber Security Presentation Templates That Engage

Go beyond PowerPoint . Use the best interactive cyber security presentation templates with themes and slides that are easy to use and impossible to break.

Create story from scratch

Choose template by:

A business solution you can trust

What makes a great cybersecurity presentation?

To make a great presentation you’ll want to use as little text as possible and apply white space to reduce the cognitive load of reading the presentation.

The best approach to achieve a cyber security presentation with high engagement is to go beyond your everyday static PPT slides and create interactive storytelling experiences with modern-day slides built for web reading.

What should a cyber security template include?

An effective cyber security template will normally include 8 basic slides:

• Cover (strong visual hook)
• Hook (your elevator pitch)
• Company intro
• Problem and solution (+use cases)
• Overview (in numbers)
• Features and benefits
• Our clients (testimonials, reviews, logos, or video recommendations)

Static vs interactive cyber security presentation templates

The main difference between static cyber security PowerPoint templates and interactive presentation templates is that the former is hard to read and frustrating to navigate, while the latter is easy to follow and simple to understand.

The reason is that modern reading is down by scrolling down a page, where we are exposed to limited content at any given time. This lets us focus on a small bit of information without getting mentally fatigued.

Types of cyber security templates

5 commonly used types of cyber security PowerPoint presentation templates:

• Company intro one-pager
• Sales one-pager template
• Investor pitch deck template
• Project proposal template
• General proposal template

Create your best deck to date.

Stop losing opportunities to ineffective presentations. Your new winning deck is one click away!

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Sales enablement

Cyber security sales training: the future of the industry.

Every industry implements sales training. The more complex the industry, the more difficult it is to network—and the more critical sales training is.

Table of Contents

Sales training isn’t just endless slideshows and technical documents. Sales training requires a certain threshold of understanding. Sales teams need to know their service offerings, just like the individuals, groups, or organizations that create these offerings.

Sales teams must take an extra step to explain these products and services to clients who do not share their in-depth knowledge. And when it comes to cybersecurity sales training , doing is almost always better than showing.

That’s why virtual IT labs are a powerful tool that your cybersecurity sales teams can leverage to provide personalized demos to customers, partners, and other stakeholders.

The Importance of Cybersecurity Sales Training

Cybersecurity is essential and affects every employee in every department, especially in sales. Trained sales engineers create capable sales teams, especially considering how complex and confusing cybersecurity can be.

While we think of cybersecurity as a separate field now, it emerged from computer science, which itself emerged from a combination of electrical engineering, mathematics, physics, and chemistry!

Increase Training Outcomes with an Effective Cybersecurity Sales Strategy

Sales training requires two things to be successful: effort and time.

You can measure time in terms of how quickly a solution can be implemented and tweaked, or how long it takes for employees to tackle the learning curve associated with adopting new technologies.

Effort can be measured by how difficult it is for employees to implement solutions, especially complex ones that require advanced or specialized knowledge to operate.

With increasingly standardized training solutions such as those delivered through virtual labs , training can happen anywhere: during your commute, in the office, or even at home. Remote learning isn’t just becoming more popular—it’s also becoming more productive.

How to Sell Cybersecurity

Cybersecurity is a hot topic, especially among business owners.

Common questions include:

• Are my passwords secure?
• Is my hosting environment protected?
• How can I protect my business from the most common hacks?

All these questions, and more, are heard time and time again from customers and clients, especially when hacks and cybersecurity risks make the news .

Don’t just sell cybersecurity—sell solutions. Demonstrate to prospective and long-term clients how your products can help them succeed.

Cybersecurity Sales Pitches that Work

Focus on the positives, just not false positives (pun intended). The best sales pitch is short, gets straight to the point, and is informative.

At a minimum, clients should walk away knowing a bit more about how cybersecurity can affect their business if neglected, and how your services can help them address such vulnerabilities.

Cybersecurity is a complex field. You will need to explain how your proposed solution works, how it can positively affect your customer’s business, and why your products are better than what your competitors are offering.

You will also need to provide a product breakdown and provide comprehensive answers to sophisticated questions from clients eager to learn more.

The Value of an Online Cybersecurity Demo

Demonstrations reinforce learning. Unless you see physical network resources—such as a modem, router, or server—you may think of computer communications and networking as “invisible.”

Demos help clients view how intangible products and services work, and the value cybersecurity provides their companies.

A video presentation can show how networks communicate, how IP packets are filtered, and how different types of firewalls work. These presentations should focus on applying mixed and virtual environments.

CloudShare: Powerful Cybersecurity Simulation Training and Virtual Labs for Cyber Security

With an ever-evolving threat landscape, cybersecurity isn’t a static achievement, but a moving target. Sales teams need to continually update their knowledge and skills. There is never a dull moment and never a quiet one.

CloudShare offers virtual labs and training that can increase worker productivity and fulfill corporate mandates.

Contact us to learn more about how our technologies and solutions can work for you and your sales team.

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Cybersecurity Ppt Template

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The cyber security ppt template for PowerPoint & Google Slides will give you everything you need to create a creative presentation about the importance of cyber security. This cyber security ppt template is designed to provide a clean layout for cybersecurity professionals and a data-rich presentation. Plus, the cyber security ppt template is easy to use, 100% customizable, and compatible with both PowerPoint and Google Slides. You can edit the colors, font styles, and placement of different objects according to your choice. Download a 100% editable Cyber Security ppt template and prepare presentations on topics related to cybercrime and cyber security.

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Cyber Security PowerPoint Templates

Discover our Cyber Security PowerPoint Templates , a selection of PPT slide decks designed not only to educate but also to strategize and promote action plans against the ever-evolving threats of the cyber world. This professionally designed cyber security PPT template collection gives you the tools to convert speech into memorable slides, aligning objectives for individuals and organizations alike and guiding them through the complexities of cyber security with clarity and precision. Fully compatible with any PowerPoint version, Google Slides and Keynote, for Windows and Mac users. Download now!

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Cyber Security PowerPoint Template

Our Cyber Security PowerPoint Template embodies the essence of digital defense, offering a wide variety of graphical resources that attend to education needs and real-life applications. Each slide is constructed with the intent not only to inform but also to empower. Imagine navigating through the cyber realm with a map that highlights the pitfalls and outlines the safest routes and strategies to ensure your digital assets remain unbreachable. That is the essence of our cybersecurity PowerPoint template: a visual guide in the cyber wilderness that you can adapt to the requirements of your projects or organization’s needs.

In this collection, you will discover a variety of slides tailored to cover every aspect of cyber security. Our cyber security templates are comprehensive and intuitive, from understanding the nature of cyber threats and identifying potential vulnerabilities to developing robust defense mechanisms and recovery plans. They were designed to cater to the needs of cyber security experts, IT professionals, educators, and even students, making them a versatile tool in the arsenal against cyber threats through strategic planning.

Why are Cyber Security PPT Templates Important?

But why is this so crucial, you may ask? Picture the digital landscape as an ocean, vast and unpredictable. In this ocean, your data and digital assets are ships navigating through storms and facing pirates. Our Cyber Security PowerPoint Templates can help experts provide direction, insight, and warnings to keep your assets safe. It’s not just about avoiding one-time threats; it’s about understanding the patterns used in cyber crimes and having a skilled crew ready to respond to any threats. Alternatively, companies that outsource cyber security services seek a trustworthy and experienced partner who can simplify the processes required in cyber security. Thanks to our templates, presenters can speak about their expertise without worrying about design decisions, using their valuable time to focus on the content to talk about.

With a balance of aesthetic appeal and functional design, each slide is crafted to engage the audience, making the complex world of cyber security accessible and understandable. The professional tone and precise word choices ensure that the information is conveyed and resonates with the audience, prompting them to consider their cyber security posture and take action.

What is a Cyber Security PowerPoint Template?

A cyber security PowerPoint template is a pre-designed presentation framework focused on the topic of cyber security. It includes structured slides to help you explain concepts, strategies, and best practices for protecting digital information and systems from cyber threats.

What Should a Cyber Security PowerPoint Template Include?

A cyber security PowerPoint template should include slides for an introduction to cyber security, common threats and vulnerabilities, protection strategies and tools, case studies or examples of cyber attacks, and recommendations for improving security. It may also have slides for data and statistics, best practices, and a conclusion or call to action.

How Do You Start a Cyber Security PowerPoint Presentation?

To start a Cyber Security PowerPoint Presentation effectively, follow these simplified steps:

• Title Slide: Kick off with a strong title slide that grabs attention. Include the presentation’s title and your name or affiliation. This sets the tone and topic right from the start.
• Introduction: Quickly establish the importance of cyber security. Share a few startling statistics or recent news about cyber attacks to highlight the topic’s relevance.
• Agenda: Present a clear agenda slide that outlines the main points you’ll cover. This helps your audience know what to expect and how the presentation will unfold.
• Background Information: Begin the body of your presentation by explaining cyber security and why it’s critical in today’s digital world. This foundational knowledge will prepare your audience for deeper discussions.

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• Last updated April 30, 2020
• In AI Origins & Evolution

10 Popular Cybersecurity Presentations On Slideshare You Should Refer To

• Published on August 12, 2019
• by Ambika Choudhury

Securing networks and protecting data from breaching has become one of the crucial motives in an organisation. Cybercrime has eventually risen with the widespread use of emerging technologies and we have been witnessing data breaches and other hacks for a few years now. In this article, we list down 10 popular presentations on cybersecurity one must read on Slideshare.

(The list is in alphabetical order)

1| Artificial Intelligence And Cybersecurity

This presentation was published in March 2019 by Olivier Busolini, a cybersecurity professional who also works with AI in cybersecurity. This presentation includes a basic introduction to AI, an overview of AI technologies, an overview of machine learning underlying technologies, basics of deep learning, introduction to red and blue AI, emerging usages of blue AI, difficulties faced during developing AI solutions and tips for cybersecurity strategy.

2| Cyber Crime And Security

This powerpoint presentation was published by Lipsita Behera, a software developer and it has gathered more than 350,000 views till now. In this PPT, you can understand the basics of cybersecurity such as how cybersecurity emerged, know about cyber threat evolution, types of cybercrime, how to take preventive measures in order to control the threats, learn various security reasons as well as methods.

3| Cybersecurity 

This presentation has got more than one lakh viewers and more than 700 clipping. Here, the author introduces the basics of cybersecurity and what is the actual need of cybersecurity, what are the major security problems, different viruses and worms and its solutions, brief introduction of hackers and measures to prevent hacking, what are malware and steps to stop malware, what are trojan horses and safety measures to avoid trojans, password cracking and securing password, cybersecurity strategy in India and much more.

4| Combating cybersecurity Using Artificial Intelligence

Combating Cybersecurity using Artificial Intelligence was published in January this year by Inderjeet Singh, Director – Strategic Accounts. This presentation discusses the threats with AI and machine learning. Here, you can learn about the advanced behavioural attacks, applications of emerging technologies in cybersecurity, various malicious activities,  including the future of AI and machine learning in cybersecurity.

5| Cyber Crime And Security

This powerpoint presentation was published by Aeman Khan, an automation test engineer and it has crossed over 410,000 views till now. Here, the writer discusses the basics of cybersecurity such as its introduction, history, the various categories of cybercrime, its types, how cybersecurity threatens national security, advantages of cybercrime and other safety tips to cybercrimes including cyber law in India.

6| Cybersecurity

This ppt is published by Bijay Bhandari, an engineer and project manager by profession. It has been viewed for over 210,000 times where the author discusses how to take action against cybercrime. You will know about the basics of cybersecurity and cybercrime, what constitutes cyber crimes, protection measures for cybercrime, advantages of cybersecurity and various safety measures.  

7| Cyber Crime

This presentation has been viewed for over 294,000 times and it includes a basic introduction to cybercrime. You will get to know about the variants of cybercrime such as phishing, vishing, cyberstalking, cost of cybercrime in India, cyber laws, various ACTs including the preventive measures for such activities.

8| Overview Of Artificial Intelligence In cybersecurity

This presentation, an overview of artificial intelligence in cybersecurity was published in June 2019 by Olivier Busolini, a cybersecurity professional. Here, he talks about artificial imitation augmented intelligence, basic types of AI and machine learning, difficulties to develop AI solutions, challenges in machine learning, AI in cybersecurity, key flaws of cybersecurity, AI risk framework, basic introduction to defensive AI, adversarial AI as well as offensive AI and much more.  

9| Security Automation And Machine Learning

The security automation and machine learning ppt is published by Siemplify, a security platform in January this year and has got more than 100 viewers. It includes a basic introduction to cybersecurity and machine learning, types of machine learning techniques, security analysis for machine learning, threats on machine learning, machine learning for prevention, detection, incident response and SOC management. 

10| The Role Of Big Data, AI And ML In Cyber Intelligence

The role of big data, AI and ML in cyber intelligence ppt was published by Aladdin Dandis, an information security manager who gives a brief introduction to cyber intelligence, raw threat data and threat intelligence, understanding AI and machine learning drivers, various kinds of cybersecurity options such as phishing, anti-malware, fraud detection, cyber intelligence framework and its challenges.

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What To Include In Your Cybersecurity Board Of Directors Presentation

Executive Reporting

Most Boards today know that cybersecurity is a critical issue that simply cannot be overlooked — which means many Boards today receive regular briefings on the topic. If you’re a new CIO or CISO (or your organization has just begun this practice) it’s absolutely critical that you establish credibility when you present to your Board of Directors. If you’ve been asked to present and you’ve never briefed a Board of Directors on cybersecurity before, your questions are going to be far different than they would be if you had seven or eight presentations under your belt. So below, we’ve detailed some of the topics you should include in your cybersecurity Board of Directors presentations — for both first timers and seasoned presenters.

First-Time Cybersecurity Board Of Directors Presentation

If this is your first presentation to the Board, your goal should be to provide a very high-level overview. You’ll want to give a short background on cybersecurity, what it means, and why you (and your department) should be concerned. It’s extremely important to speak in a language that the Board can understand — which means cutting out any technical jargon . Instead, talk in terms of risk management, stock price, and bottom line.

Below are some of the topics you may want to cover in your first presentation:

• A high-level overview of different threat actors.
• How you generally approach cybersecurity: Who is in charge, how you work together, what the components are, etc.
• Risks to your cybersecurity environment (i.e., the things you’re concerned about).
• The type of data you think is most critical or sensitive.
• The types of critical operations that could be impacted by a cyber incident.
• Examples of cyber incidents that have occurred in other organizations in our sector.
• Examples of other cyber incidents that have impacted organizations more broadly that you should be aware of.
• How you think the Board members should be involved and where the Board comes into play.
• What you anticipate presenting to the Board in the future.
• The programs you have in place for cybersecurity from a strategy and technology approach.
• How you train your employees on cybersecurity.
• The cybersecurity policies you have in place today and those you’d still like to integrate.
• How you use your systems and how you know what data to collect on.
• Some of the key external threats, insider threats, and third-party risks you believe you face.

Related: Boards need more information about cybersecurity than ever before. Can you present it effectively?

Ongoing cybersecurity board of directors presentations.

Now that you’ve completed your first cybersecurity presentation to the Board of Directors, your goal should be to continuously educate the Board on critical issues. This means your focus for these presentations should shift, as the Board should be briefed on the effectiveness of the risk management tactics you’re employing. In other words, the Board should know where you are succeeding, how you are succeeding, and any areas that need strategic improvement.

Here are some topics you should focus on in your ongoing presentations to the Board:

• Technology you’ve purchased and integrated—with a focus on what it is doing for the organization.
• Technology you want to purchase and why you want to purchase it.
• “Are we ISO-27001-compliant?”
• “Do we have a vendor risk management program?”
• “Do we have any outstanding high-risk findings open from our last audit or assessment?”
• “What percentage of the NIST framework are we implementing?”
• “How quickly can we remove employee network access?”
• “How quickly can we (or our vendors) identify and respond to incidents?”
• “What percentage of our users click on spear-phishing training emails?”
• “How did we compare to our peers across certain time spans?”
• Audit & Compliance Metrics
• Operational Effectiveness Metrics

Knowing the right point to brief the Board on is critical — but there’s much more to an effective cybersecurity Board of Directors presentation. Download our ebook to learn how to take a risk-based approach to cybersecurity reporting.

A Practical Guide to Risk-Based Cybersecurity Reporting

Learn how to revolutionize the reporting process at every level of your organization.

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