cover letter for social media manager

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Social Media Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Social Media Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Social Media Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Social Media Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Social Media Manager Cover Letter
• The Best Skills To Include On A Social Media Manager Cover Letter

How To Address A Social Media Manager Cover Letter

• 3 Social Media Manager Cover Letter Examples

The 8 Best Social Media Manager Cover Letter Templates

3 tips for writing a job-winning social media manager cover letter.

Here's the step-by-step breakdown:

Social Media Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Social Media Manager?

Companies want Social Media Managers who can create engaging content tailored to their target audience, leveraging data-driven insights to build strategies and measure results. They also value candidates who can manage multiple social media platforms and who are proficient with tools like Hootsuite, Buffer, Sprout Social, and more.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Social Media Manager cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Social Media Manager job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's products and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your skills: Showcase your most relevant skills for the role, such as Content, Marketing, Communication, Brand, and more.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
• End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Social Media Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Social Media Manager Keywords

The first is to leverage our list of the best keywords and skills for a Social Media Manager cover letter.

These keywords were selected from an analysis of  real Social Media Manager job descriptions sourced from actual job boards. Here they are:

• Social Media
• Communication
• Influencers
• Best Practices
• Writing Skills
• Manage Multiple Projects
• Detail-Oriented

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Social Media Manager cover letter
• Open a copy of your target Social media Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Social Media Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Social Media Manager roles:

Social Media Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Social Media Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background as an Office Manager to a Social Media Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Social Media Manager Cover Letter Example #3: No Experience

Our third example highlights a Social Media Manager with no experience. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Social Media Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing social media accounts.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The follower count you helped grow with social media strategies
• The sales increase you've helped achieve with social media campaigns
• The brand awareness you helped drive with innovative approaches

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Social Media Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Social Media Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Social Media Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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25 Social Media Manager Cover Letter Examples for 2024

• Social Media Manager Cover Letter
• Social Media Manager Cover Letters by Experience
• Social Media Manager Cover Letters by Role

Write Your Social Media Manager Cover Letter

As a social media manager, you play a crucial role in a company’s marketing efforts, essential for those aiming to elevate their presence in the digital domain. Your expertise in social networking is highly sought after, making this a versatile role across all industries.

Applying for any position, from entry-level to advanced, necessitates a tailored cover letter alongside your social media manager resume . Creating a cover letter may not be your preferred task, yet customizing it to match the social media manager job listing significantly boosts your application’s visibility.

To aid in this process, we provide 25 social media manager cover letter templates and a free cover letter builder to ensure your application shines, helping you to stand out in a competitive field.

Social Media Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Before constructing your cover letter, research to understand the company—essential details like these can help distinguish you from other candidates.
• A little research goes a long way—your cover letter takes your resume further by telling recruiters how you plan to apply the things you’ve previously learned.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Social Media Intern Cover Letter Example

• Just like Rafael’s social media intern cover letter, enlist the power of your educational background. Detail the handy skills that you’ll use to ensure you excel in the position you’re applying for.

Social Media Marketing Intern Cover Letter Example

• Go back to any jobs you’ve had before. Did you acquire skills that would be applicable in your current job? Customer service skills , problem analysis, and solutions are some of the things you should highlight in your social media marketing intern cover letter.

Social Media Assistant Cover Letter Example

• Despite having experience in theater performance, Yara’s social media assistant cover letter lines up a diverse skill set that would be irresistible to any hiring manager. Matching your competencies acquired elsewhere to the demands of the job would get you close to the door.

Social Media Associate Cover Letter Example

• Attaching some evidence about what you’ve said you can do goes a long way to prove your case. For instance, a transcript of record would make a strong argument about your abilities. it’s proof that, indeed, you can deliver to the expectations of the prospective employer.

Entry-Level Social Media Cover Letter Example

• Think about the template you chose for your piece. Does it give you enough room to fit everything in a single page without clutter? Such small details matter, and you better get them right.

Social Media Manager No Experience Cover Letter Example

• Organizational skills , creative thinking, problem-solving, and teamwork are part of the things you learn as a basketball camp counselor. Interestingly, the same attributes are applicable in social media management. Find the point of connection between your previous roles and the job you’re applying for, and use that to your advantage.

Social Media Lead Cover Letter Example

• Typos and grammar errors are a total turn-off to recruiters. Do what you can to ensure that your application won’t crumble the moment it’s opened for scrutiny.

Senior Social Media Manager Cover Letter Example

• You may not have held similar positions to the one you’re applying for. But you can find points of correlation in terms of prerequisite skills . Use such background to argue your case and you can be at least sure to get a call for an interview.

Social Media Officer Cover Letter Example

• For instance, the use of data insights to reduce packaging waste by 51% for a grocery store may seem far fetched for a social media job. But, it’s the ability to convert data into actionable insights that carries the day here.

Social Media Executive Cover Letter Example

• One way you can do this in your social media executive cover letter is by mentioning your current role and drawing parallels to the one you’re applying for. If you can grab the attention of recruiters from the get-go, then you can count on your application getting the attention it deserves.

Social Media Marketing Consultant Cover Letter Example

• But remember, the history alone will not get you hired. You must share your track record of performance and the impact you left behind. it’s the best way to show your potential and align yourself to the responsibilities of the open position.

Social Media Evaluator Cover Letter Example

• A transition from a salon receptionist and assistant to a social media evaluator may not be the most conventional career progression, but Hugo sets a perfect example. Borrow a leaf from this job-winning piece and you’re on your way to the next job.

Social Media Editor Cover Letter Example

• The essence here is choosing a format that allows you to paint an image of the professional you are. You want a piece that is well-balanced between text and white spaces. Besides the bullet points that take center stage, a side column for contact information and enclosures is a great addition.

Social Media Content Creator Cover Letter Example

• Your cover letter must give a taste of what you can offer. Let it be a masterpiece written to impressive recruiters and in the tone and diction that meets the expectations of targeted audiences.

Social Media Consultant Cover Letter Example

• Highlight all lessons and the impact you had from the project and tie them to how they relate to the job you’re applying for. And just like that, you have a fair stab at a job that can open up your career to a bright future.

Social Media Community Manager Cover Letter Example

• By throwing in your software integration engineer qualification as part of your strategy to get noticed. Who can beat that? Go ahead and detail how you can use that technical background to build vibrant online communities.

Social Media Investigator Cover Letter Example

• Your knack for digital forensics is something you cannot overlook in your social media investigator cover letter if you want to be different from the other applicants. Also, don’t forget to talk about how you’re self-taught on several- technical skills , which add value to what you’re offering.

Social Media Moderator Cover Letter Example

• A good example would be looking at how Carlos’ social media moderator cover letter flaunts a pharmacy technician certification, which adds authority to his application. Such an inclusion, backed by relevant competencies and accompanying achievements will make an impression on recruiters.

Social Media Creator Cover Letter Example

• It could be your graphic design skills that will complement your content writing and editing prowess; all of which are extremely helpful for a social media creator. In this case, competencies in tools such as Canva are must-haves in your lineup of desirable attributes.

Freelance Social Media Manager Cover Letter Example

• To get it right, match your first paragraph to the profile of the candidate advertised. Using keywords from the job description would be a tactical move that will give you the leverage you need.

Social Media Coordinator Cover Letter Example

• For instance, if content creation is a skill sought after, shed your successful endeavor in this area. Amara executes this strategy brilliantly in her masterpiece by speaking about how her content creation skills fostered a 27% increase in web traffic and spiralled social media followers by 36% at First Cash.

Social Media Specialist Cover Letter Example

• The catch here is to concretize your professional accomplishments and your potential value in quantifiable terms. That could range from amplified click-through rates to a significant rise in follower counts. Who knows, that paragraph about boosting organic traffic by 27% might have the potential employer envisioning you replicating such success in their company.

Social Media Marketing Manager Cover Letter Example

• Suppose you have specific experience that aligns with the niche of the company you’d like to work for soon. That’s an opportunity to establish a connection, differentiating yourself from other job applicants.
• Knowing a company’s stakeholders helps you identify the challenges you’ll face in your role. As you write your cover letter, showing your ability to predict and prepare for these challenges helps demonstrate you’ll be the right fit.

Social Media Strategist Cover Letter Example

• Employers don’t just look for candidates with the necessary skills and qualifications for the job; they also look for individuals who will fit in well with the company culture.
• Look for opportunities to show you’re invested in becoming a part of the company.
• Job ads typically outline basic requirements for a candidate to nab the role successfully. Still, you can go a step further by finding out whether you have any common ground with the company and leveraging that in your social media strategist cover letter.

Social Media Manager Resume

Your social media manager resume completes the whole picture.

or download as PDF

You spend your days optimizing your social media posts, engagements, and strategies. With a few quick tips from us, you’ll also be well on your way to optimizing your social media manager cover letter. 

Tip 1: Get insight into the company and role

Depending on the job, recruiters and hiring managers go through stacks of cover letters for a role. Many are generic. To set yourself apart, do your research to craft a compelling cover letter that shows you’ll be a good fit for the role. 

The social media manager job description outlines basic requirements you’ll need to fulfill while the company website will contain valuable information you can use to tailor your cover letter to the organization. A little elbow grease will help you write a relevant cover letter and better prepare you for common interview questions you could encounter. 

As a potential hire for the social media manager position, it’s worth demonstrating interest in the company: 

• Who is the target market? 
• How do you plan to connect with this audience? 
• Are you familiar with social media management software like Sprout Social, Hootsuite, or Zoho? 

Answering questions like these will help you leave a better impression, showing your understanding of the company’s needs.

Tip 2: Speak to one or two of your best results

Your resume lists the skills and qualifications you have, but your cover letter should elaborate on your best social media accomplishments. If you and your team exceeded expectations and crushed target metrics, tell the hiring manager how you did it and what you learned in the process. 

For example, if you learned a social media management tool like Buffer, detailing how that optimized your workflow and improved your social media strategy will provide context beyond a resume skills bullet point that says, “Proficient in Buffer.” Quantifying your achievements will help recruiters better visualize how you’ll contribute to the company.

Tip 3: Submit a selling message

As you write a social media manager cover letter that is both specific and descriptive, keep in mind that recruiters have limited time to allocate to each application that crosses their desk. Your cover letter should end within a page or less. You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Applying for a social media manager position means the company will pay attention to how you communicate as you’ll be representing its brand presence online. Be professional, sincere, and gracious, avoiding too many contractions if the company is more corporate (but applying them liberally if that’s the company’s brand style).

You’ve heard the KISS acronym, right? Keep it simple—but we’ll exclude the last word. 

Before you submit your cover letter, step away so you can edit and revise it with fresh eyes. This is also the time to get feedback from a few trusted people to ensure you’re putting your best foot forward. Once you’ve revised it, save your cover letter and send it along with necessary enclosures like your resume and application.

Outline Your Social Media Manager Cover Letter

Starting is the hardest part of any task, but don’t worry—we have you covered when writing your cover letter. You’re probably already familiar with outlining marketing strategies within your job role, especially if you’ve had prior engagements in social media marketing. This isn’t much different, except that you’ll be marketing yourself instead of the company you work for.

How to start a social media manager cover letter

Your contact info:  Using a template is easy; all you have to do is fill in the letterhead with the necessary information like your name, email, and phone number. Replace all filler text used in the template with the relevant details or omit them entirely if they’re not necessary.

• Formatting tip : If you’re using a block format instead, you’ll need to include your address. A template will feature your name on the letterhead, but in a basic, professional block letter, your name should be omitted from your address as it will already be present in your signature line.

Date:  Job applications can sometimes take a while, and you might find yourself filling out parts on different days. The date written on your cover letter—and all career docs—should reflect the day you submit your entire application. 

• Formatting tip : Write the full date, e.g., February 1, 2023. This reduces the chance of confusion due to different regional date formats.

Inside address:  In a nutshell, this is the contact information for the hiring decision-maker at the company. Name the specific person in charge, then include the position and the company’s name, followed by the company’s address.

Tracey Tumang, Talent Acquisition Manager  Madison Square Garden Entertainment 4 Pennsylvania Plaza New York, NY 10001

• Formatting tip:  Every part of the inside address should be on a new line. There should be a double space between the greeting and the inside address.

Greeting:  Cover letters are one of the documents used to generate your first impression, so you’ll want to get your greeting or salutation right. If it’s possible, try looking for the name of the hiring decision-maker, so you’re not sending in a generic greeting like:

To Whom It May Concern,  Dear Hiring Manager: Dear Human Resources Professional,

You can usually find the hiring manager or employer’s name listed on the company website or social media.

• Formatting : Commas after the greeting are great for companies with a more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your social media manager cover letter

Body:  Your social media manager cover letter should consist of three to four paragraphs. These paragraphs should state your interest, show your credentials, and communicate your enthusiasm for further discussion. Let’s dive into it:

• Formatting tip:  Single space for the body of your cover letter, but make sure to use double-spacing between paragraphs for readability. 

Opening paragraph:  Your first paragraph can make or break your cover letter. Here, you’ll state your interest in the position and support your case by noting a couple of credentials relevant to the role. Many cover letters start bland or generic, like:

I saw your job posting online, and I am interested in the social media manager position. 

That will bore the hiring manager and cast doubt on your ability to engage the company’s target audience. Try this instead: 

Responding to Adobe’s mission to change the world and empower others through digital experiences, I’m excited to foster connectedness and collaboration among creative professionals as Frame.io’s first social media manager. Growing with customers as they create is a precious event not to be missed—it’s also an opportunity close to my heart. Watching my mother streamline her workload as a seamstress as a child inspired me to do things faster and better. Today, I love leveraging software as workflow solutions to facilitate positive change so that others can benefit from these discoveries.

This opener draws the reader in with confidence, stating first an alignment with the parent company’s values, then showing passion from personal experience and confidence in their ability for the job. 

Paragraphs 2-3:  The following two paragraphs affirm the credentials and qualifications you noted in your first paragraph. Select one clear, relevant accomplishment to elaborate upon in each section relevant to the needs mentioned in the job description, like social media metrics or content generation process optimization. 

When possible, quantify your results and be detailed and specific. It also doesn’t hurt to connect your achievements to the company’s mission and values, as that’s an extra point toward aligning yourself with the company. 

My marketing communications role with the NBA allowed me to connect with fans and viewers like myself through social media engagement. In my final year with them, my team and I successfully developed marketing strategies that consistently outperformed target metrics such as video completion rate and engagement rate 70% of the time. 

This paragraph notes the candidate’s accomplishment in outperforming target metrics. Still, it also provides a justification that their specific niche experience allowed them to better connect with the target audience, delivering an effective content strategy that showed results. 

Closing paragraph:  You’ve hooked them in with your opening paragraph, and now’s the time to reel in the catch—wrap it up with a sentence summary of how your values and qualifications can potentially fulfill the company or organization’s needs, then finish up with a call to action. 

Don’t do this: 

I think I’ll be a great fit for this social media manager role, and I look forward to hearing from you in the near future. 

It’s bland and disinterested—you’re trying to maintain momentum so that you can cross the finish line strong, not flop over it like a dead fish.

Instead, do this where it’s clear you’re enthusiastic about the chance to take a crack at the social media manager role:

I believe with the above principles in mind and my unique sports and marketing history, I’m well-equipped to serve as MSG Entertainment’s social media marketing manager. I look forward to discussing with you how my skills and qualifications can help bring your organization closer to the top of the sports entertainment industry food chain.

How to end a social media manager cover letter

Signature:  If you didn’t say “thank you” in the closing paragraph, this is the time to do so. Sign off with a professional close like “best regards,” “sincerely,” or the like, and use your real name. 

Best regards,

• Formatting tip:  Most cover letters are delivered by email these days, but if you’re sending them by mail or in person, quadruple space to can sign your name in blue or black ink between your closing line and your typed name.

Enclosure(s):  This section is one of the most important in your cover letter but is also the most commonly overlooked. Stating “Enclosure(s)” lets the reader know that more documents are attached to your cover letter, like your job application, resume, and other necessary supporting documents depending on the job description requirements. This is where they’ll be if you have relevant credentials like a Google Digital Garage certificate.

Once you’ve written your signature, you’ll include “Enclosure(s)” and list the exact documents attached in order of appearance.

Enclosures: Resume Application Google Analytics IQ Certification HubSpot Social Media Marketing Certification

• Formatting : Depending on how many documents you’re enclosing, use the singular “enclosure” or the plural “enclosures” so the reader knows the number of documents to expect. 

Need Insight into Your Social Media Manager Resume? 

Now that your social media manager cover letter is done and dusted, and you’re confident you’ve given a good impression to the hiring decision-maker at your company of choice, what about your resume? If you’ve got it covered, polished, and ready to go, that’s great! 

If your resume needs some TLC, though, consider our  free resume templates  and  social media manager resume examples  to help give your resume a little sparkle and shine. If time is short, you can edit this one right now. 

Need a resume to pair with your social media manager cover letter?

Career documents are much more challenging to work with than content strategy outlines, but we’ve got everything you’ll need to make the job search more accessible, from our  Word resume templates ,  Google resume examples , and expert-approved, industry-specific  resume guidance . You’re sure to conquer your interviews and successfully earn a role at your dream company. 

While you’re an expert at generating eye-catching designs for social media, you should try to take a more formal approach to your cover letter. Using a standard Arial, Times New Roman, or Helvetica style font and keeping it the standard black text will show your professionalism and that you’re a candidate that should be taken seriously. However, within your cover letter, you should explain aspects of your skill set that showcase creative ability, like how your social post designs boost engagement rates by 68%.

Take the same approach you would when picking the right tone for your target audience on social media. Analyze the social media job listing and try to match each company’s style as best as possible. For example, if they use a very upbeat, friendly tone, matching that would be ideal. Plus, you could further explain how you use active language when writing social copy to show how you match that company’s style.

Unlike your resume or how you may format social posts, your cover letter probably doesn’t need bullet points. It should look like a formal letter. If you’re looking for clear ways to emphasize information about your key skills like influencer marketing or Photoshop, breaking up your paragraphs into dedicated sections with an introduction, qualifications, values and goals, and a call to action will help.

11 Social Media Manager Cover Letter Examples

Social Media Managers excel at creating engaging content that captures attention, fosters community, and drives brand growth. Similarly, your cover letter is your chance to craft a captivating narrative that highlights your skills, experiences, and passion for the role. In this guide, we'll dive into the best cover letter examples for Social Media Managers, helping you to create a compelling narrative that resonates with recruiters.

Cover Letter Examples

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The best way to start a Social Media Manager cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your achievements or skills in social media management. For example, "As a Social Media Manager who increased brand engagement by 50% in my previous role, I am excited about the opportunity to bring my creative strategies to your team." This not only showcases your expertise but also shows your enthusiasm for the role. Remember to personalize your letter by addressing it to the hiring manager if their name is known.

Social Media Managers should end a cover letter by summarizing their key skills and experiences that make them a perfect fit for the role. They should also express enthusiasm for the opportunity to contribute to the company's social media efforts. A call to action can be included, such as a request for an interview or a meeting to discuss how they can help the company achieve its goals. For example: "I am excited about the opportunity to bring my unique blend of creativity, analytical skills, and proven social media strategies to your team. I am confident that I can help [Company Name] grow its online presence and engagement. I look forward to the possibility of discussing my candidacy further. Thank you for considering my application." Remember, the ending should be professional, concise, and leave a positive impression.

A Social Media Manager's cover letter should ideally be about one page long. This length is enough to succinctly present your skills, experiences, and passion for the role without overwhelming the reader. As a Social Media Manager, you are expected to communicate effectively and concisely, and your cover letter should reflect this ability. It should be a brief, engaging pitch that highlights your understanding of social media trends, your ability to create engaging content, and your understanding of the company's brand and audience. Remember, the goal is to pique the interest of the hiring manager and make them want to learn more about you from your resume.

Writing a cover letter with no experience as a Social Media Manager can seem daunting, but it's important to remember that everyone starts somewhere. Here are some steps to guide you: 1. Research: Understand the role of a Social Media Manager. This will help you to identify the key skills required for the job. 2. Highlight Relevant Skills: Even if you haven't worked as a Social Media Manager, you may have relevant skills from other jobs or activities. For example, if you've managed a blog, run a successful personal social media account, or have experience in marketing or communications, these are all relevant to the role. 3. Show Enthusiasm: Express your passion for social media and digital marketing. This can be demonstrated by discussing your personal social media projects, or by explaining how you stay up-to-date with the latest social media trends and technologies. 4. Provide Examples: Use specific examples to demonstrate your skills. For instance, if you've grown your Instagram following significantly, or if you've used social media to drive traffic to a blog or website, mention this in your cover letter. 5. Show Willingness to Learn: As you're applying for an entry-level position, employers will be looking for candidates who are eager to learn and grow. Make sure to express this in your cover letter. 6. Tailor Your Cover Letter: Make sure your cover letter is tailored to the specific role and company you're applying to. This shows that you've done your research and are genuinely interested in the role. 7. Proofread: Finally, make sure to proofread your cover letter for any spelling or grammar mistakes. This shows that you have attention to detail, which is a key skill for any Social Media Manager. Remember, your cover letter is your chance to make a great first impression, so make sure it's well-written, professional, and shows off your skills and passion for social media.

Related Cover Letters for Social Media Managers

Digital marketing manager cover letter.

Content Manager Cover Letter

Brand Manager Cover Letter

SEO Manager Cover Letter

Public Relations Cover Letter

Content Writer Cover Letter

Entry Level Social Media Manager Cover Letter

Senior Social Media Manager Cover Letter

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7 Social Media Manager Cover Letter Examples

Introduction.

When applying for a job as a social media manager, a well-crafted cover letter can be the key to standing out in a competitive job market. While your resume provides an overview of your skills and experience, a cover letter allows you to showcase your personality, passion, and why you're the perfect fit for the role. In this article, we will provide you with a variety of social media manager cover letter examples to help you create a compelling and tailored cover letter that will impress hiring managers.

A strong cover letter can make a lasting impression and greatly increase your chances of securing an interview. It demonstrates your ability to communicate effectively, highlights relevant achievements, and shows that you have taken the time to research the company and understand their needs. By following the examples and tips provided in this article, you'll be well on your way to crafting a standout cover letter that will make a positive impact on potential employers. So let's dive in and explore some effective social media manager cover letter examples!

Example 1: Senior Social Media Manager Cover Letter

Key takeaways.

Emily's cover letter effectively positions her as a highly qualified candidate for the Senior Social Media Manager position at Facebook.

When applying for a social media manager role, it is crucial to demonstrate your passion for the company's social media platform and show how your experience aligns with their goals.

She highlights her experience in various social media roles, showcasing her diverse skill set and industry knowledge.

Highlighting experience in different social media roles demonstrates versatility and a deep understanding of social media trends and user behavior.

Emily emphasizes her achievements in driving engagement and conversion through successful campaigns and strategic partnerships.

Highlighting quantifiable achievements, such as exceeding engagement and conversion targets, demonstrates your ability to deliver tangible results and drive business objectives.

To strengthen the cover letter, Emily could further highlight her specific accomplishments and the impact they had on the companies she worked for.

Don't be afraid to provide specific examples of successful campaigns, partnerships, or initiatives to highlight your expertise and demonstrate your ability to make a meaningful impact.

Example 2: Content Creator Cover Letter Example

Michael's cover letter effectively demonstrates his ability to create engaging and shareable content, positioning him as an ideal candidate for the Content Creator role at Buzzfeed.

When applying for a content creator position, it is essential to showcase your creativity, storytelling skills, and understanding of the target audience. This conveys your potential to contribute to the company's content strategy and drive audience engagement.

He highlights a key achievement - developing a viral social media campaign that resulted in a significant increase in website traffic and engagement. This showcases his ability to analyze audience insights, craft compelling narratives, and leverage emerging trends.

Emphasize your past successes and provide specific metrics to demonstrate the impact of your content creation skills. This shows your ability to deliver measurable results and create content that resonates with the target audience.

While Michael's cover letter effectively highlights his experience and achievements as a Social Media Specialist, he could have further emphasized his specific qualifications and unique skills in content creation.

Don't forget to mention any relevant certifications, tools, or software you are proficient in. Highlighting your expertise in content creation, such as video editing, graphic design, or SEO optimization, will strengthen your application and demonstrate your well-rounded skill set.

Example 3: Brand Strategist Cover Letter Example

Jessica's cover letter effectively showcases her relevant experience and passion for brand strategy, positioning her as an ideal candidate for the Brand Strategist role at Nike.

When applying for a brand strategist position, it's crucial to highlight your experience in developing brand narratives, executing marketing campaigns, and driving brand loyalty. This demonstrates your ability to create cohesive brand strategies that align with the company's vision.

She highlights her experience as a Social Media Analyst at Adidas, emphasizing her understanding of consumer behavior and the importance of storytelling in brand building.

Showcase your expertise in analyzing consumer behavior and leveraging social media to drive brand awareness and engagement. This demonstrates your ability to stay ahead of market trends and connect with target audiences effectively.

Jessica also mentions her role as a Brand Strategist at Under Armour, where she collaborated with key stakeholders to develop and execute comprehensive brand strategies.

Highlight your experience in developing and implementing brand strategies that align with the company's vision. This shows your ability to think strategically and drive impactful results.

To strengthen her cover letter, Jessica could have included specific examples of successful marketing campaigns or initiatives she led during her previous roles.

Provide concrete examples of successful marketing campaigns or initiatives you have led. This demonstrates your ability to generate tangible results and showcases your creative thinking and problem-solving skills.

Example 4: Influencer Marketing Manager Cover Letter Example

Sarah's cover letter effectively showcases her experience and achievements in influencer marketing, positioning her as an ideal candidate for the Influencer Marketing Manager role at L'Oreal.

When applying for a role in influencer marketing, it's crucial to demonstrate both your experience in the field and your passion for the industry. This shows that you understand the unique dynamics of influencer partnerships and are genuinely interested in the brand's products and values.

Sarah highlights her past successes, such as the significant increases in brand engagement, sales, and social media following that she achieved in her previous roles.

Quantify your achievements in influencer marketing to demonstrate your ability to drive results. Highlighting specific metrics, such as engagement rates, sales growth, and social media reach, shows your effectiveness in leveraging influencers to achieve business objectives.

She also emphasizes her skills in building and nurturing relationships with beauty influencers, as well as her ability to lead cross-functional teams and implement data-driven strategies.

In the influencer marketing field, relationship-building and collaboration are essential. Highlight your ability to foster strong partnerships with influencers and your expertise in managing cross-functional teams. Additionally, emphasize your data-driven approach to influencer campaigns, as this demonstrates your ability to measure and optimize campaign effectiveness.

To further strengthen her cover letter, Sarah could have specifically mentioned how her experience aligns with L'Oreal's influencer marketing goals and values.

Tailor your cover letter to the specific company and role you are applying for. Research the brand's influencer marketing initiatives and values, and highlight how your experience and skills align with their objectives. This shows your understanding of the brand and your ability to contribute strategically to their influencer marketing efforts.

Example 5: Social Media Analyst Cover Letter Example

David's cover letter effectively demonstrates his expertise and achievements in the field of social media analytics, positioning him as an ideal candidate for the Social Media Analyst role at Google.

When applying for a niche role like Social Media Analyst, it's important to showcase your specific experience and accomplishments in the field. This helps the hiring manager understand your expertise and potential impact on the company.

David highlights his experience at Twitter, Facebook, and Snapchat, highlighting his ability to drive tangible results through strategic social media campaigns.

Emphasize your specific achievements and quantifiable impact in your cover letter. This demonstrates your ability to deliver measurable results and adds credibility to your application.

David's mention of developing a comprehensive social media analytics framework at Snapchat showcases his skills in data analysis and decision-making.

If you have experience in developing frameworks, methodologies, or tools that improve efficiency or effectiveness, be sure to highlight these in your cover letter. This demonstrates your ability to innovate and drive improvements in your field.

To further strengthen his application, David could have mentioned any certifications or specialized training he has received in social media analytics.

If you have any relevant certifications or training, be sure to mention them in your cover letter. This demonstrates your commitment to professional development and showcases your expertise in the field.

Example 6: Community Manager Cover Letter Example

Samantha's cover letter effectively showcases her experience and achievements as a Community Manager, making her a strong candidate for the position at Reddit.

When applying for a community manager role, it is crucial to demonstrate your experience in managing online communities and engaging with users. Highlighting your past roles and responsibilities in this field will show your ability to handle the challenges of the position.

She emphasizes her achievements, particularly the successful user-generated content campaign at Pinterest, which resulted in increased user engagement and valuable user insights.

Highlighting specific achievements and quantifiable results in your cover letter demonstrates your ability to drive positive outcomes and make a tangible impact. This helps potential employers envision the value you can bring to their organization.

Samantha could have further emphasized her skills in content creation and strategy development, as these are highly relevant to the Community Manager role.

Tailor your cover letter to highlight the skills and strengths that are most important for the position you are applying for. In the case of a Community Manager role, showcasing your expertise in content creation, social media management, and community engagement can make your application stand out.

By expressing her enthusiasm for Reddit's mission and commitment to meaningful online communities, Samantha effectively aligns herself with the company's values.

Showcasing your passion for the company and its mission in your cover letter demonstrates your genuine interest and dedication. This can help you establish a strong connection with the hiring manager and increase your chances of being considered for the position.

Example 7: Social Media Advertising Manager Cover Letter

Matthew's cover letter effectively showcases his experience in social media management and digital advertising, positioning him as an ideal candidate for the Social Media Advertising Manager role at LinkedIn.

It's crucial to highlight your expertise and achievements in the field of social media advertising. This demonstrates your ability to drive impactful campaigns and contribute to the company's growth.

He provides specific and quantifiable results from his previous roles, such as increasing follower base by 50%, growing website traffic by 30%, and achieving a click-through rate 20% above industry standards.

Quantify your achievements to demonstrate the tangible impact of your work. This helps hiring managers understand the value you can bring to their organization.

Matthew also emphasizes his ability to collaborate with cross-functional teams and stay ahead of industry trends, showcasing his well-rounded skill set.

Highlight your collaboration skills and ability to adapt to a rapidly changing industry. This shows that you can effectively work with colleagues from different departments and stay ahead of the curve in the ever-evolving world of social media advertising.

To further strengthen his cover letter, Matthew could have mentioned any specific social media platforms or advertising tools he is proficient in, as well as any certifications or specialized training he has undergone.

Mentioning specific platforms, tools, and certifications can help hiring managers assess your technical skills and determine if you have the necessary expertise to excel in the role.

Skills To Highlight

As a social media manager, your cover letter should highlight the unique skills that make you a strong candidate for the role. These key skills include:

Social Media Strategy Development : Showcase your ability to develop effective social media strategies that align with the company's goals and target audience. Highlight any experience you have in creating and executing social media campaigns that have resulted in increased engagement, brand awareness, or conversions.

Content Creation : Demonstrate your expertise in creating compelling and engaging content for social media platforms. Discuss your skills in crafting creative and visually appealing posts, writing impactful captions, and utilizing multimedia elements such as images, videos, and infographics to enhance engagement and drive traffic.

Community Management : Emphasize your experience in managing and nurturing online communities. Highlight your ability to engage with followers, respond to comments and messages in a timely manner, address customer inquiries and concerns, and foster positive relationships with the brand's online audience.

Data Analysis : Showcase your proficiency in analyzing social media metrics and using data to inform decision-making and optimize social media strategies. Discuss your experience in tracking key performance indicators (KPIs), monitoring engagement rates, analyzing audience demographics, and using social media analytics tools to gain insights and make data-driven decisions.

Knowledge of Various Social Media Platforms : Highlight your familiarity with different social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Discuss your understanding of the unique features, best practices, and target audiences of each platform, as well as your ability to adapt content and strategies accordingly.

Creativity and Innovation : Showcase your ability to think creatively and come up with innovative ideas for social media content and campaigns. Discuss any past experiences where you introduced new concepts or approaches that resulted in increased engagement or brand visibility.

Communication Skills : Emphasize your strong written and verbal communication skills, as effective communication is essential in social media management. Discuss your ability to write compelling copy, craft engaging captions, and communicate with followers and colleagues in a clear and professional manner.

Problem Solving : Highlight your ability to identify and address challenges or issues that may arise in social media management. Discuss any instances where you successfully resolved a crisis, managed negative feedback, or implemented solutions to improve social media performance.

Project Management : Showcase your organizational and project management skills by discussing your experience in planning and executing social media campaigns, coordinating with cross-functional teams, and adhering to deadlines.

Adaptability : Emphasize your ability to adapt to changing trends, algorithms, and social media landscape. Discuss any instances where you quickly adjusted strategies or tactics to capitalize on emerging opportunities or overcome challenges.

By highlighting these key skills in your cover letter, you can demonstrate your suitability for the role of a social media manager and differentiate yourself from other candidates.

Common Mistakes To Avoid

When crafting your cover letter for a social media manager position, it's important to avoid these common mistakes:

Using Generic Statements : A common mistake is to use generic statements that could apply to any job or company. Instead, tailor your cover letter to the specific job requirements and company culture. Research the company and highlight how your skills and experience align with their needs and values.

Lack of Personalization : Another mistake is to send out a generic cover letter without personalizing it for each application. Take the time to address the hiring manager by name and mention specific details about the company or job posting that caught your attention. This shows that you have done your research and are genuinely interested in the opportunity.

Not Showcasing Specific Achievements and Results : Your cover letter should not just repeat the information on your resume. Instead, use it as an opportunity to highlight specific achievements and results that demonstrate your expertise in social media management. Provide examples of successful campaigns you have worked on, metrics you have improved, or any other relevant accomplishments.

Neglecting to Mention Knowledge of Social Media Platforms : As a social media manager, it is essential to showcase your knowledge and experience with various social media platforms. Mention specific platforms that you are proficient in, such as Facebook, Instagram, Twitter, LinkedIn, or TikTok. Highlight any certifications or courses you have completed to further demonstrate your expertise.

Failing to Demonstrate Creativity and Innovation : Social media is a constantly evolving field, and employers are looking for candidates who can bring fresh ideas and approaches. Avoid the mistake of not showcasing your creativity and innovation in your cover letter. Mention any unique strategies or campaigns you have developed and how they have contributed to the success of previous employers.

Ignoring the Importance of Analytics and Data : Social media management involves analyzing data and using insights to optimize campaigns and measure success. It is crucial to mention your familiarity with analytics tools, such as Google Analytics or social media analytics platforms. Highlight any experience you have in tracking metrics, analyzing data, and using the insights to drive decision-making.

Failing to Proofread and Edit : One of the most common mistakes in any cover letter is overlooking typos, grammatical errors, or formatting issues. Make sure to proofread your cover letter carefully and use editing tools to catch any mistakes. A well-written and error-free cover letter shows attention to detail and professionalism.

By avoiding these common mistakes, you can create a strong and compelling cover letter that highlights your skills, experience, and passion for social media management.

In conclusion, a well-crafted cover letter is an essential tool for any social media manager's job application. It provides an opportunity to showcase your skills, experience, and passion for the field, while also demonstrating your ability to communicate effectively.

Throughout this article, we have provided three examples of strong cover letters for social media manager positions. These examples highlight different approaches and techniques that can be used to grab the attention of hiring managers and stand out from the competition.

Key takeaways from these examples include:

• Tailoring your cover letter to the specific job requirements and company culture.
• Highlighting your relevant skills and experience in a concise and compelling manner.
• Demonstrating your passion for social media and your ability to stay up-to-date with industry trends.
• Using specific examples and metrics to quantify your achievements and demonstrate the impact of your work.
• Showing your enthusiasm for the company and the opportunity to contribute to its success.

By following these key takeaways and avoiding common mistakes such as generic language and excessive length, you can create a cover letter that effectively communicates your value as a social media manager and increases your chances of landing your dream job.

Remember, a cover letter is your chance to make a strong first impression and differentiate yourself from other applicants. So take the time to craft a personalized and impactful cover letter that showcases your unique skills and experiences. Good luck with your job search!

• Old Coverler

Sample Cover Letter For Social Media Manager

Sample cover letter for social media manager with no experience, cover letter for social media and brand manager for fashion, social media marketing manager cover letter.

A cover letter is your opportunity to make a strong first impression on a potential employer and stand out from other candidates. It should be concise, persuasive, and clearly convey your motivation and qualifications for the specific job.

Penguin Random House LLC

Social Media Marketing Manager

Dear [Hiring Manager Name],

I am excited to apply for the Social Media Marketing Manager position at Penguin Random House LLC. With four years of experience and a deep passion for books, I have successfully boosted follower engagement by 50% annually and managed multiple high-performing campaigns at a leading digital marketing agency.

My background includes significant contributions to audience growth and campaign efficiency at Brand X Marketing, and a strong educational foundation in Marketing from the University of Texas at Austin. Skilled in content creation across all major social media platforms, including Instagram and TikTok, I excel in fast-paced environments and am proficient in Canva and Adobe Photoshop.

I am confident that my expertise in creating engaging content and managing complex projects makes me a perfect fit for this role at Penguin Random House LLC. Thank you for considering my application.

[Your Name]

This text is generated by Coverler

Tips for Writing a Cover Letter:

• Example : “Dear [Hiring Manager Name],”
• Example : “I have successfully boosted follower engagement by 50% annually and managed multiple high-performing campaigns.”
• Example : “Skilled in content creation across all major social media platforms, including Instagram and TikTok, and proficient in Canva and Adobe Photoshop.”

Writing a cover letter can be challenging, especially when you have limited experience in the field. However, by focusing on your relevant skills, projects, and passion for the role, you can create a compelling narrative that highlights your potential.

Weber State University

Student Social Media Manager

I am excited to apply for the Student Social Media Manager position at Weber State University. As a recent Marketing graduate with hands-on experience in digital marketing and social media management, I am well-prepared to contribute to your team.

During my internship at Start-Up Central, I managed digital campaigns and engaged with online communities, enhancing customer interaction. I also independently grew my personal blog and Instagram focused on sustainable living to over 5,000 followers, demonstrating my ability to create content that resonates with audiences.

Skilled in Instagram, Facebook, Twitter, LinkedIn, TikTok, Adobe Photoshop, Canva, and Final Cut Pro, I can produce captivating multimedia content. My active involvement in the Social Media Club and digital marketing conferences showcases my ongoing commitment to learning and applying the latest industry trends.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Weber State’s vibrant social media presence.

Tips for Writing a Cover Letter for Those With No Experience:

Here’s an analysis and some tailored advice based on an example cover letter for a Student Social Media Manager position.

• Example : “As a recent Marketing graduate with hands-on experience in digital marketing and social media management, I am well-prepared to contribute to your team.”
• Example : “I independently grew my personal blog and Instagram focused on sustainable living to over 5,000 followers, demonstrating my ability to create content that resonates with audiences.”
• Example : “My active involvement in the Social Media Club and digital marketing conferences showcases my ongoing commitment to learning and applying the latest industry trends.”

Crafting a cover letter for a Digital Marketing Specialist role in high-end fashion requires a focus on relevant experience, skills, and achievements that align with the industry.

Tips for Writing a Cover Letter for a Digital Marketing Specialist in High-End Fashion:

Here’s an example cover letter and tailored advice to help you create a compelling application.

• Example : “At Glamour Fashions, I spearheaded strategies that increased Instagram and Facebook followers by 150% and led an influencer campaign that boosted online sales by 30%.”
• Example : “Proficient in Google Analytics and Adobe Creative Suite, I excel at creating compelling visuals for digital campaigns and optimizing e-commerce platforms to enhance sales performance.”
• Example : “My strong organizational skills enable me to manage multiple projects efficiently while upholding high-quality standards.”

Farinaz Taghavi 

Digital Marketing Specialize in high-end Fashion

I am eager to apply for the Digital Marketing Specialist role at Farinaz Taghavi, bringing over 5 years of experience in social media management and brand development. At Glamour Fashions, I spearheaded strategies that increased Instagram and Facebook followers by 150% and led an influencer campaign that boosted online sales by 30%.

Proficient in Google Analytics and Adobe Creative Suite, I excel at creating compelling visuals for digital campaigns and optimizing e-commerce platforms to enhance sales performance. My strong organizational skills enable me to manage multiple projects efficiently while upholding high-quality standards.

I am excited about the opportunity to contribute to Farinaz Taghavi’s high-end branding efforts and look forward to discussing how my background, skills, and enthusiasm align with your needs.

Thank you for considering my application.

A well-crafted cover letter for a Social Media Marketing Manager position should emphasize your experience, achievements, and specific skills relevant to the role. Here’s an example cover letter and some tailored advice to help you create a compelling application.

The Herbal Care THC, LLC

Social Media & Marketing Manager

I am enthusiastic about the Social Media & Marketing Manager position at The Herbal Care THC, LLC. With over six years of experience in social media marketing, I have a proven track record of significantly enhancing brand engagement and visibility.

At NextGen Tech, I led a team that boosted follower engagement by 200% and increased web traffic by 50%. I managed digital advertising campaigns with budgets over $300k, focusing on high conversion rates. I am proficient in using tools like Google Analytics, Hootsuite Insights, and Facebook Insights to optimize campaign performance.

I am excited about the opportunity to leverage my skills in content creation and strategy development at The Herbal Care THC. I look forward to potentially discussing how my expertise aligns with your goals.

• Example : “I led a team that boosted follower engagement by 200% and increased web traffic by 50%.”
• Example : “I managed digital advertising campaigns with budgets over $300k, focusing on high conversion rates. I am proficient in using tools like Google Analytics, Hootsuite Insights, and Facebook Insights.”
• Example : “I am excited about the opportunity to leverage my skills in content creation and strategy development at The Herbal Care THC.”

To secure a position as a Social Media Manager, an effective cover letter is crucial. Personalizing your cover letter by addressing it to a specific individual demonstrates your attention to detail and genuine interest in the role. Highlighting your achievements with quantifiable results, such as boosting follower engagement or managing substantial advertising budgets, provides concrete evidence of your capabilities.

Showcasing your proficiency with essential tools and platforms like Google Analytics, Hootsuite, and Facebook Insights underscores your technical skills. Tailoring your skills to align with the company’s specific needs and goals illustrates your suitability for the position. Finally, expressing enthusiasm for the role and the company’s mission conveys your passion and commitment.

By following these guidelines, you can craft a compelling cover letter that not only captures the employer’s attention but also positions you as the ideal candidate for the Social Media Manager position. A well-written cover letter is your opportunity to make a strong first impression and stand out in a competitive job market.

Related Cover Letter Examples:

• Account Manager Cover Letter
• Graphic Designer Cover Letter
• Project Manager Cover Letter
• Customer Success Manager Cover Letter

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Social Media Manager cover letter example

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Cover letter greeting, cover letter introduction, cover letter middle part (body), how to close a librarian cover letter (conclusion and sign-off).

If you’ve ever thought you spend too much time on Facebook, maybe you should make a career of it. 

Social media managers know the ins and outs of Facebook, Instagram, Twitter, LinkedIn and other platforms in which users upload their own content. Social media specialists keep up with the latest trends to remain on the cutting edge of using these platforms, and they know which ones are the best to use for different purposes.

Social media managers develop strategies to promote their companies’ brands using digital media, coordinating marketing strategy with the rest of the company. And they don’t just post it and forget it, but they follow up on users’ responses, questions and critiques.

Social media managers are responsible for every aspect of managing a company’s digital footprint. They create promotions, constantly post new content and coordinate the company’s overall online marketing plan.

Fifteen years ago, this job didn’t exist. Facebook was founded in 2004, Twitter in 2006 and Instagram in 2010. It took time for businesses to see the advertising and publicity potential of these social platforms, and it took even more time for them to realize that they needed dedicated professionals to manage these accounts.

Today it’s an occupation with a secure future. The U.S. Bureau of Labor Statistics tracks the job outlook for social media managers under “public relations specialists,” for which it projects a 7% increase from 2019 through 2029 , while the average for all professions is just 4%. The BLS says PR specialists earned a median annual salary of $61,150 in 2019.

Glassdoor says social media managers make an average of $50,473 a year in the U.S. According to Payscale , they make an average of $51,162. Not bad for a profession where you spend much of your day scouring social media, which in many occupations is considered “goofing off.”

If you’re looking for a job in this competitive field, you’ll need to put your publicity skills to work by promoting yourself, and that starts with a great cover letter and resume. Resume.io has already prepared a guide for resume preparation for social media managers , which we encourage you to review.

But now let’s talk about the cover letter you need to accompany this resume. What we’ll discuss in this guide:

• How your cover letter should be structured
• How your cover letter should be designed
• Tips to writing a winning cover letter
• Common mistakes you want to avoid

Best format for a social media manager cover letter

A cover letter should follow a defined structure, including all of the following components:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

The comprehensive cover letter guide offers more general advice about  cover letters, but below you will find specific advice for each paragraph and section of your letter.

This social media manager cover letter example is a good foundation to develop your own professional application:

Dear Mrs Hartley,

It used to be that if customers walked out of a restaurant with a happily full stomach, they might tell two of their friends. Whenever they happened to chat with them, that is. Over the past five years, the feedback loop has become far more immediate and transparent – image-led snackable social media feeds are made for the restaurant business.

Social media is where you maintain relationships with active customers and create awareness for a whole swathe of new ones. Having run the social media accounts for two restaurant chains, I understand the buttons that you need to push to keep your restaurant fully booked and your diners raving. When people eat great food, they want an avenue to let the world know about it. A professional social media presence is a second “kitchen.”

I understand that this role is new for your business, but I would like to put your mind at rest: I have documented proof from my two previous roles that with an investment of 2% of your monthly net profits, you get 5/6x ROI on your investment. Your social media team will pay for themselves within a month and any investment in targeted ads (essential) enjoys a 500-1000% ROI. Those numbers sound fanciful, but here are some of my previous achievements:

• Increased occupancy by 45% with a summer dining campaign across five platforms
• Grew Instagram, Twitter and Facebook following by 45,000 over two years
• Social promotions strategy brought over 6,000 first-time diners into the restaurant

I am proficient with all online media, including video and graphic design. One of my video campaigns won an industry award for innovative marketing. I enclose examples of my work that I think might work for your marketing and would be delighted to discuss at interview.

Anthony Williams

Now, let’s talk about what each section should include.

If you are looking for more ideas, check out the following marketing cover letter examples: 

• Digital Marketing cover letter sample
• Marketing Manager cover letter sample
• Marketing cover letter sample
• Writer cover letter sample
• Marketing Coordinator cover letter sample
• Event Coordinator cover letter sample
• Public Relations cover letter sample
• Event Manager cover letter sample
• Marketing Assistant cover letter sample
• Brand Ambassador cover letter sample
• Copywriter cover letter sample

The top of your letter should contain an attractively designed header that includes your personal contact info: name, occupation, address, phone and email. As a social media specialist, it may also be advisable to include links to your LinkedIn, Facebook and Twitter profiles.

Aside from letting employers know how to reach you, the header serves a secondary function as a design element. It should have an eye-pleasing design and layout, perhaps a splash of color and an appropriate use of white space. 

Social media managers are expected to possess “visual intelligence” to draw readers in with appropriate use of photos, graphics and videos. Although you certainly don’t want to over-decorate your header, you do want a professional but creative presentation that shows you understand the importance of good design.

Take a look at resume.io’s free cover letter templates to get an idea of what attractively designed headers look like.

The goal of this section:   Prominently display your all-important contact information and create an eye-catching design.

Align document styles

Your resume and cover letter should have similar visuals and design, so use the same fonts, font sizes and formatting for both of these documents. It should be obvious at a glance that these two came from the same person and were made to go together.

This achieves two major goals: a) the hiring managers and recruiters will actually remember you due to matching document styles (the human brain loves patterns and similarities!) b) your resume and cover letter won’t get separated and lost in the bustle of the office, since they are memorable specifically as a pair, attached to your name.

“Dear Mr. Carpenter” or “Dear Ms. Baker” are examples of a proper cover letter greeting (also known as a salutation). In formal business letters, these are generally followed by a colon rather than a comma.

If you happen to know the person you’re writing to, there’s nothing wrong with addressing him or her by first name, perhaps with a greeting other than “Dear” such as “Greetings” or “Hello.” But beware of being too casual in a letter where you’re asking for a job.

The goal of your greeting: Start off in a professional manner to set the tone for your letter.

Always attempt to address your letter to a hiring manager by name. If your greeting says only “Dear Hiring Manager,” it suggests that you haven’t gone to any trouble to find out who makes the decisions at the company you’re targeting.

People like to read their own names — it actually causes a positive psychological response in the reader. And it shows attention to detail and responsibility on your part if you’ve bothered to learn the name of the proper person to address.

If you’re responding to a job posting that doesn’t include a name, it may well be worth your time to call the company and find out who is the appropriate person to write to.

You only get one chance at a first impression, so the first paragraph of your letter should be a provocative, attention-getting statement. You want to identify the job you’re seeking and also provide a top-level preview of your qualifications for the job. And in some cases, it may be appropriate to say why you’re seeking a new job in the first place.

It’s important to establish the right tone of voice — lively, energetic and confident, yet never arrogant, presumptuous or familiar.

The goal of the cover letter intro: Craft your message to fit the needs of the company. Get the hiring manager to sit up and take notice so they want to read on.

In the central two or three paragraphs of your letter, you want to make a convincing case that you are the right candidate for this job. 

You need to emphasize your relevant work experience, not just by saying where you’ve worked but by listing your accomplishments at those jobs. Be specific by using facts and figures wherever possible, and use anecdotes to tell short stories about challenges you’ve faced in the past and how you resolved them.

As a social media specialist, there may be additional figures you can cite to stress how influential your online presence is, perhaps by naming the platforms you use and citing the number of followers you reach.

Another very effective way to use the body of your letter is to address the needs you know of at the company you’re targeting. If you’re aware that this company is struggling against a competitor with a more robust social media presence, try to find a way to suggest how your contribution would help level that field.

Speaking of which, it’s always helpful to say something specific about the company you’re addressing — showing that you’ve done your homework to speak to its needs, and that you aren’t just mass-mailing the same cover letter to random employers.

You can also use the body of your letter to mention your education and/or certifications, especially if you have formal training in advertising, public relations, marketing, communication or sales. 

The goal of the middle part: Explain how you go about developing a social media campaign and your knowledge of the industry.

Close with a recap, a thank you and a call to action. Say something about how you are eager to have a continued conversation about this position, or about you would be delighted to come in for an interview.

Again, you want to speak in an upbeat, confident tone, without ever sounding arrogant or presumptuous. Make your reader want to talk to you further.

Close with a simple “Sincerely,” “All my best,” or a similar phrase, and type your name below that. If you’re sending this letter electronically, you can add a scanned version of your actual signature if you like.

The goal of the conclusion: Tell your future employer why they should hire you and remind them you are eager for an interview.

Formatting your cover letter

Social media managers need a sense of visual flair, and your design skills should show in your cover letter. Make sure it looks as good as it reads by following these formatting tips.

• Font : Select a modern font that’s easy to read, nothing avant-garde or strange-looking that calls attention to itself.
• Font size : Try to use a font size of 12 points, again for ease of reading. If your letter doesn’t fit onto one page, you can try a font size as small as 10 points, but no smaller. To make your letter fit onto the page, cut anything that isn’t essential.
• Margins : Use a one-inch margin on both sides of your letter, as well as the top and bottom. Avoid squeezing the margins to make your letter fit, or it will look like you’ve crowded too much onto the page.
• Text alignment : Align text left, not justified from margin to margin, so that every line ends in a slightly different place (like the text you’re reading now).
• Paragraphs : Leave a blank space between paragraphs, and don’t indent them. Don’t make paragraphs too long, either — huge, uninterrupted blocks of text are ugly and unappealing.
• Leave some white space : Good design always leaves some room on the page that contains nothing at all, and this white space should be evenly distributed. This is the reason you need adequate margins, spaces between paragraphs and some air under the header.
• Save as PDF : Unless you’re submitting your cover letter on paper, it will be an electronic file attached to an email or uploaded through a system provided by the employer. Either way, the standard file type for resumes and cover letters is the PDF. PDFs will preserve your formatting so that it looks the same on the recipient’s device as it does on yours. Other file types can make text jump around on the page or even turn it into garble. (Exception: If employers specifically request another file type, like a Word document, follow their wishes.)
• Use a template : The best way to avoid any of the potential design flaws here is to start with a professionally designed cover letter template like those we offer at resume.io. We’ve already designed the letter for you — all you have to do is write it.

Tips to writing a persuasive letter

Always remember that you’re writing to a human being, and your goal is to establish a personal connection with that person. So your letter should read like it was written by a human being, not a corporate robot — and while this is a formal business letter, that doesn’t mean it shouldn’t be personal.

Psychologists say people react to stimuli on both an emotional and a rational level, so ideally you want to speak to both the head and the heart. Writing in a professional tone doesn’t mean you can’t have a personality or a sense of humor. 

It’s crucial to find a tone that hits the right notes, with a confidence that suggests competence, but not with an overconfidence that suggests arrogance. You want to come off as someone who is really good at what you do, yet also someone who’s likable. Nobody wants to work with someone they don’t like. 

Streamlining

Be sure your letter contains everything it should and nothing it shouldn’t. Leave out extraneous info that isn’t relevant to the job. And when deciding which experience and skills to highlight, choose carefully. For each job you apply for, consider which of your achievements and qualities demonstrate that you’re the best fit. You may have skills you take for granted and don’t even mention, but these may be the very skills the employer is looking for. 

Put yourself in the shoes of the hiring manager as you reread your letter. If you received this letter, would you want to hire the person who wrote it? Don’t just write the letter you want to write; write a letter the hiring manager would want to receive. 

Social media manager cover letter: What not to do

Here are some common mistakes you want to avoid in writing a cover letter: 

• Typos, misspellings, bad grammar : These can be an instant deal-breaker. Nobody wants to hire someone to do their social media who can’t write good English.
• Copy-paste letters : Sending out 50 copies of the same letter is never a good strategy. Though you can obviously reuse some key language, every letter you write should be tailored to each employer you’re targeting.
• Clichés, HR-speak and fluff : Resumes and cover letters have developed their own set of clichés (“thinking outside the box,” “self-starter,” “team player,” “detail-oriented”) that must be strenuously avoided. Write in fresh, original language, and avoid “fluff,” which is fancy language that says nothing.
• Formatting and design errors : Anything that contravenes the advice above about fonts, font sizes, margins, etc., will result in a visually unappealing letter that will be an instant turnoff.

Key takeaways

• Social media managers are in demand, but it’s a competitive field in which you need an excellent job application package to stand out from the crowd.
• It’s crucial to include a cover letter to introduce yourself and showcase your personality and likability in a way that a resume alone can’t.
• Follow proper cover letter structure to make sure you’ve included everything that’s necessary.
• Create an attractive design for your cover letter so it looks as good as it reads.
• To write a persuasive letter, put yourself in the shoes of the person you’re writing to and make it professional but also personal.
• Use a professional cover letter template that’s already designed in an attractive style and sidesteps common design and formatting flaws. Go to resume.io , review our recruiter-tested templates and cover letter examples, choose a design you like, fill in your own information, and your work is done.

Happy job hunting and remember: fortune favors those who are well prepared!

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• Career Advice
• Cover Letters

Social Media Manager Cover Letter

Social media managers are responsible for planning and creating content for social media platforms. A cover letter for this position should include information about your experience and training in social media, as well as why the company you are applying to appeals to you.

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Social Media Manager Cover Letter Template:

Download our free social media manager cover letter template in MS Word format.

Dear [hiring manager’s title and last name, or their first name],

I found your advertisement for the Social Media Manager vacancy and am very interested in the position. My experience in [relevant field like Media or Journalism] and ability to [#1 skill] and [#2 skill] make me the perfect candidate for the job. I know my skillset and industry knowledge will be invaluable to [name of the company/organization].

I am most impressed by [notable milestones or characteristics you appreciate about the company/institution] and have some great ideas of my own to contribute. When I worked on [mention a successful project/initiative you were involved in], we managed to [describe the result(s) of the project]. I believe your [project or company initiative you are especially interested in] will make waves in the industry and I’d feel privileged to be a part of such an innovative team.

In my role as [position], I achieved [describe accomplishment(s) and strengthen it with a statistic, if possible], which improved [mention the effect this accomplishment had on the organization or company in question]. Most recently I attended [**relevant workshops/courses/training you’ve completed] that helped me sharpen my [key skills or valuable attributes].**

I have attached my resume and [mention any other documents that were requested, if applicable]. If you like my ideas, I have many more I’d like to discuss with you.

[Full name]

How to Write a Social Media Manager Cover Letter:

Our complete guide with informative steps on how to write a professional social media manager cover letter.

Start with your social media manager cover letter.

Address the hiring manager by name..

This shows initiative and a genuine interest in the role. As a social media manager, it also shows your research abilities.

Describe your relevant skills and experience.

Pay close attention to the job description and mention skills that tie into what the company is looking for, like time management, writing, and planning skills.

Talk about projects that the company is involved in.

Showing interest in specific projects that the company is working on shows a genuine interest in working for them. Try to find out if the company represents a brand you support or have been following. Try to present specific ideas for how you could contribute to their campaigns.

Describe your own accomplishments.

Talk about projects you have worked on and supply statistics to support your results. For example, mention that you have increased a client's following by 25% in three months, or that you have grown their following to 1 million followers.

Mention workshops or courses you have completed.

Describe courses that you may have taken to become proficient with Photoshop or a workshop on social media engagement.

Attach a portfolio of your work.

In addition to your resume or CV, it would be wise to attach your portfolio to demonstrate your skills and experience.

How to Write a Cover Letter

What should an entry level social media cover letter look like?

• Address the hiring manager by name .
• Mention your experience and skills that qualify you for the role .
• Talk about what impresses you about the company .
• Describe your previous or current roles and what you achieved in these positions .
• Talk about relevant training you have recently completed and how this has prepared you for the available role .
• End off the letter by mentioning any supplementary documents you have attached .

What should a social media specialist cover letter include?

A social media specialist cover letter should include details about your experience, skills, and motivation for wanting to work for the company. Try to describe how you have added value in your former roles.

How do I write a cover letter for a social media manager role?

We have outlined how to write a social media cover letter by starting with naming the hiring manager by name, listing relevant skills and experience, and explaining why you want to work at the company.

Related Articles:

Social media manager job description, social media marketer resume, social media manager interview questions, social media policy, social recruiting tips.

11 Professional Social Media Manager Cover Letter Examples for 2024

Your social media manager cover letter must immediately highlight your grasp of various platforms. Display your ability to engage and grow an audience effectively. Demonstrate your proficiency in analytics and crafting targeted campaigns. Let them see the creativity and strategic thinking you'll bring to their team.

All cover letter examples in this guide

Social Media Intern

Entry-Level Social Media Manager

Senior Social Media Manager

Social Media Coordinator

Social Media Director

Social Media Influencer

Social Media Marketing

Social Media Specialist

Freelance Social Media Manager

Community Manager

Cover letter guide.

Social Media Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Social Media Manager Cover Letter

Key Takeaways

By Experience

Embarking on the journey to land your dream role as a social media manager, you've diligently crafted your resume only to realize a pivotal piece is missing: the cover letter. This isn't a space to regurgitate your resume; instead, seize this opportunity to share the narrative behind your proudest professional triumph. Striking the delicate balance between formality and genuine personality—minus the clichés—is key. Keep it concise, capped at one enlightening page, and you'll pen a cover letter that captivates.

• Writing the essential social media manager cover letter sections: balancing your professionalism and personality;
• Mixing storytelling, your unique skill set, and your greatest achievement;
• Providing relevant (and interesting) information with your social media manager cover letter, despite your lack of professional experience;
• Finding the perfect format for your[ social media manager cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your social media manager cover letter should look, in mere moments.

If the social media manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Social Media Manager resume guide and example
• Digital Marketing Specialist cover letter example
• Public Relations Specialist cover letter example
• Content Creator cover letter example
• Digital Marketing Executive cover letter example
• Marketing Manager cover letter example
• Assistant Brand Manager cover letter example
• Email Marketing cover letter example
• Regional Marketing Manager cover letter example
• Podcaster cover letter example
• Experiential Marketing cover letter example

Social Media Manager cover letter example

Peter Connolly

Atlanta, GA

+1-(234)-555-1234

[email protected]

• Quantifying Success: The cover letter mentions specific achievements, such as the 228% increase in user sign-ups and a 120% boost in Facebook engagement metrics. These figures help to concretely demonstrate the candidate's ability to deliver results in the realm of content and social media management.
• Relevance to Company Goals: By discussing the alignment of personal expertise with the company's mission and recent successes, the candidate shows an understanding of the company's needs and how they can contribute to its objectives, making the application more targeted and effective.
• Concrete Examples of Expertise: The cover letter provides a clear example of a tool the candidate developed (a custom quiz platform) which allows the hiring manager to understand the nature of their skills and the impact of their work directly.
• Initiative and Innovation: The cover letter emphasizes the candidate's initiative in developing new partnerships and pioneering projects, suggesting not only the skill to execute tasks but also the creativity and forward-thinking necessary for a role that involves content creation and social media engagement.

What about your social media manager cover letter format: organizing and structuring your information

Here is one secret you should know about your social media manager cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

• Introduction
• Body paragraphs (and explanation)
• Promise or Call to action
• Signature (that's optional)

Now, let's talk about the design of your social media manager cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates ).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your social media manager cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your social media manager cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

The top sections on a social media manager cover letter

• Header: This section includes your contact information, the date, and the employer's contact information, crucial for a social media manager to demonstrate attention to detail and communication skills.
• Greeting: Personalize the greeting with the recruiter's name, showing your research skills and your commitment to building professional relationships, key in social media management.
• Introduction: Introduce yourself and briefly mention your social media experience to immediately capture the recruiter's attention and align your expertise with the job requirements.
• Body: Detail your achievements in growing an audience, crafting engaging content, and measuring analytics, since these are core responsibilities of a social media manager and highlight your competency for the role.
• Closing: End with a compelling call to action, such as expressing eagerness to discuss your strategies, reflecting the engagement tactics necessary for social media success.

Key qualities recruiters search for in a candidate’s cover letter

Expertise in Various Social Media Platforms: Recruiters look for candidates with a deep knowledge of different social media channels, as this is essential for tailoring content and campaigns to fit each platform's unique audience and features.

Content Creation and Curation Skills: A standout social media manager must have a proven ability to create engaging, high-quality content as well as curate relevant third-party content that resonates with the audience.

Data-Driven Analytical Abilities: Recruiters prioritize applicants who can analyze social media metrics to inform strategy, track performance, and pivot campaigns for better engagement and ROI.

Adaptive Communication and Writing Talent: The role requires exceptional writing skills tailored to the brand’s voice and the ability to adapt messaging to various audiences and social media channels.

Trend Awareness and Proactivity: Since social media trends evolve rapidly, recruiters value candidates who stay ahead of the curve and can quickly integrate new trends into their social media strategies.

Community Engagement and Customer Service Mindset: The ability to actively engage with the community, respond to comments and messages promptly, and maintain a positive brand image is key for a social media manager.

Kick off your social media manager cover letter: the salutation or greeting

When writing your social media manager cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your social media manager cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruiting Team,
• Dear [Company Name] Team,
• Dear [Department Head's Title, e.g., Marketing Director],
• Dear [Full Name of the Recipient],
• Dear Mr./Ms. [Last Name],

First introductions in your social media manager cover letter

Within your social media manager cover letter introduction , genuinely state what you like about the organization.

Research the latest company projects, honorary awards, company updates, etc.

Write up to two sentences to let recruiters know what impresses you about the company,

This would help you to set a good tone for the rest of the communication.

How to write an achievement-focused social media manager cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your social media manager cover letter - the body .

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Thinking about the closing paragraph of your social media manager cover letter

Before your signature, you have extra space to close off your social media manager cover letter .

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Which story should you tell in your social media manager cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your social media manager cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your social media manager cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Turning your social media manager cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your social media manager cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your social media manager cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your social media manager cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

Social Media Manager cover letter examples

Explore additional social media manager cover letter samples and guides and see what works for your level of experience or role.

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How To Write a Social Media Manager Resume & Cover Letter (+ Free Templates)

Your dream job is calling ☎️

With more than 4B people projected to use social media in 2025, social media managers are in rising demand.

So, as more brands seek a trusted social media marketer to run their online brand, a solid resume and cover letter (yes, they still matter) can help you stand out.

We’re sharing our top tips for writing an effective social media manager resume and cover letter — plus, free templates to help you streamline the application process. 🌟  

Table of Contents

What is a social media manager resume, what is a social media manager cover letter.

• How To Write a Social Media Manager Resume & Cover Letter

A social media manager resume is a document that outlines the skills and accomplishments of someone seeking a role in social media management. 

Major elements of a social media manager resume include:

A tagline: Sum yourself up in a few words.

Personal information: Your name, contact information, portfolio, and public social media profiles.

Relevant work experience: Outline previous experience with quantified examples (more on that, later).

Relevant skills & accomplishments: Hone in on your skills and personal accomplishments.

Education: From university degrees to online certifications or workshops, use this space to showcase your booksmarts.

Download our free ready-to-use resume template to wow your future employer and take your social media career to the next level.

Supplementary to a resume, a social media cover letter is a document that highlights the knowledge, skills, and qualifications of a social media manager.

Writing one lets you dive deeper than your resume, show off your writing style, and flex your social media knowledge. 

Major elements of a social media manager cover letter include:

A professional greeting: Address the hiring manager by name — avoid generic language like “To whom it may concern.”

Why you’re applying: Lead with what peaked your interest about the role and company.

Your story: Briefly describe your journey as a social media manager and how it’s led you to this point in your career.

Relevant skills & work experience: Dig deeper into the projects and accomplishments listed on your resume.

TIP: Your cover letter doesn’t have to be very long — use it as an opportunity to summarize who you are and why you want this particular role.  

Do Cover Letters Still Matter in 2023?

According to a 2022 survey by Resume Lab , 77% of recruiters will give preference to candidates who use a cover letter even if submission is optional. 

Especially for creative roles, writing a cover letter can be a great opportunity to showcase your writing skills and personality — something that can’t be accomplished with a resume alone.

Our advice? Download our free social media manager cover letter template to save precious time and effort, and make the ultimate first impression.

How To Write a Social Media Manager Resume & Cover Letter in 2023

Ready to knock your applications out of the park? 

Here are our top six tips to create an engaging social media manager resume and cover letter: 

Quantify Your Accomplishments

Use Strong Action Verbs 

Stick To One Page

Write for ATS 

​​Know Your Audience

Use Later’s Free Templates

Tip #1: Quantify Your Accomplishments 

When it comes to your social media resume and cover letter — numbers are friends, not foe. 

Transformed a company’s social strategy in one quarter? Boosted leads by 200% in six weeks? Gained 20K LinkedIn followers in just eight months? Make it known!

Getting specific with numbers is the ultimate way to demonstrate your impact and expertise.

For example: 

Instead of: “Managed [company]’s Instagram following.” 

Try: “Grew [company]’s Instagram following by 150%, maintaining an engagement rate of 10% in 8 months.”

Just listen to how creator and career coach Erin McGoff turns mundane resume bullet points into professional poetry: 

The takeaway? Make use of numbers and watch your job offers multiply. 

FYI: Later is trusted by over 7M social media managers, brands, and creators to schedule and manage their social media content — saving them tons of time. Crush it in your new role and sign up for free today.

Tip #2: Use Strong Action Verbs

When it comes to your resume and cover letter, strong action verbs will help drive your application home. 

Avoid passive fluff like “responsible for” and “duties include.”

Instead, opt for captivating action verbs like “achieved,” “led,” and “executed” to juice up your application and position yourself as the perfect candidate.

For example:

Instead of: “Responsible for leading [company]’s social media team.” 

Try: “Led a team of 3 in the strategy, development, and execution of organic social media campaigns."

PRO TIP: Equip yourself with Later's ultimate content creation guide to crush it in your new role from the jump: The Ultimate Guide to Content Creation .

Tip #3: Stick To One Page

One of the quickest ways to get your application tossed in the “no” pile is by exceeding the unspoken one-page limit. 

Aka, your resume and cover letter should ideally each be one page max . 

Why? A snappy one-pager is easier to digest — upping your chances of receiving a call back. 

TIP: Use a two-column format like Later’s resume template to make the most use of your space. 

Tip #4: Write Your Resume for ATS 

ATS stands for “applicant tracking system” — a computer software program that scans resumes for specific keywords and qualifications.

This means that without an ATS-friendly resume, a glowing applicant like yourself can get overlooked. 

To beat the bots and have your application seen, keep these ATS-friendly tips in mind: 

Include relevant skills from the job posting in your resume

Use simple, clear language 

Stick to a commonly used font like Arial or Calibri 

Submit your resume as a Word document or PDF 

NOTE: ATS doesn’t process cover letters — an even better reason to write one and let your personality shine. 

Tip #5: ​​Know Your Audience

In addition to ATS, an all-star social media manager resume and cover letter tip is to know your audience. 

In other words: Match the energy of the job description. 

If the posting includes fun, colorful language, use it as an opportunity to do the same in your cover letter.

Bonus: This can also give you a glimpse of the company’s marketing team and whether or not you’d be a good fit. Win-win. 

Tip #6: Use Later’s Free Templates

Not so hot take: The job hunt can become a full-time job within itself.

A massive way to ease the process?

Resume and cover letter templates that are easily customizable for each new application.

With Later’s social media manager resume template and cover letter template you can: 

Save time during the application process

Easily plug in your skills and experience 

Leverage pre-written sections specifically tailored for social media managers

Make a glowing first impression and stand out from the crowd

Score the social media job of your dreams 🎉

Streamline your future social media manager to-do list with Later's social media marketing tools . Plan, manage, and analyze your social posts — find your perfect plan today.

Alyssa is a Toronto-based creative writer and Content Marketer at Later. If you can’t reach her, she’s probably glueing gems to her face, rollerskating, or thrifting. Keep up with her nonsense on Instagram – @alygagliardi .

Plan, schedule, and automatically publish your social media posts with Later.

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Social Media Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write a Social Media Cover Letter

• Cover Letter Text Examples

As a social media specialist, you understand the importance of finding the right marketing strategy to reach your audience. Use these same principles to build an impactful cover letter. The key is to feature engaging achievements that illustrate your creativity and effectiveness as a digital strategist. Our guide features expert advice and examples to help maximize your engagement with hiring managers.

Social Media Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

To write a great social media cover letter, the key is to focus on your passion and creativity as a marketing professional. Emphasize your ability to create innovative, high-impact content that truly resonates with target audiences. Highlight your proven track record of increasing followership, web traffic, and engagement throughout your career. Below, we’ll provide additional tips to help you build each section of your social media cover letter:

1. Contact information and salutation

List all essential contact information at the top of your social media cover letter, including your name, phone number, email, and LinkedIn URL. Greet the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This shows you’ve researched the company before applying and demonstrates your genuine enthusiasm for the opportunity.

2. Introduction

Create an eye-catching introduction to draw the reader in at the start of your social media cover letter. Convey your passion for marketing and demonstrate your proven track record of defining high-impact digital strategies. Lead with one of your most notable achievements paired with an impactful number or metric. This helps to illustrate the potential value you can bring to employers on the open market.

Notice how, in the example below, the candidate establishes crucial context for their social media marketing efforts. By highlighting the size of the company, the increases in both followership and revenue become all the more impressive. Showcasing the results of your accomplishments bolsters the appeal of your social media cover letter.

In my previous role as a social media manager, I oversaw all aspects of digital strategy for a $70 million personal loan company. My dynamic marketing campaigns helped grow followership by 500% across all social media platforms and contributed to a 6% increase in annual revenue. I can achieve similar results for your company as the new social media director.

3. Body paragraphs

Include two paragraphs in the body of your social media cover letter describing your most compelling qualifications and achievements as a marketing professional. Start by mentioning specific details about the company’s reputation or culture and how this aligns with your background. Feature a mix of accomplishments emphasizing your creative approach to content strategy and your ability to collaborate in cross-functional team environments.

In the example below, the candidate displays the unique tactics they employed to increase blog traffic and customer engagement. As you build your social media cover letter, be sure to emphasize your creativity and talent as a marketing strategist. These aspects are essential for making a positive impression on the hiring manager.

My passion for technology and brand marketing strongly aligns with Arkline Corporation’s reputation as a technology leader in AI. I can provide innovative strategies to help your organization enhance campaign performance and customer engagement based on my previous successes:

• Leveraged Google Analytics and Facebook Insights to evaluate campaign performance, developed reports on social media effectiveness, and identified opportunities to refine marketing tactics
• Verified compliance of all brand content with company SEO and SMO strategies and approved the release of all company-owned social media
• Increased blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all company social media platforms, including Facebook, Twitter, and LinkedIn

4. Social media skills and qualifications

While it’s impractical to provide a long list of skills on your social media cover letter, incorporate key terms that align with the job description. Highlight the specific social media platforms you’ve worked with in the past and feature examples of you utilizing specific digital marketing techniques throughout your work history. Below, we’ve compiled a list of key skills to consider adding to your social media cover letter:

5. Closing section

End your social media cover letter strongly with a call to action (CTA) inviting the hiring manager to interview you. Further demonstrate how your expertise in social media marketing can benefit the company you’re applying to. In the last sentence, be sure to thank the hiring manager for their time and consideration.

I look forward to telling you more about how my background in social media strategy and PR can help your organization continue to excel. Feel free to contact me via phone or email for any additional questions you may have regarding my background. I appreciate your time and consideration.

Best regards,

Raheem Richardson

Social Media Cover Letter Tips

1. quantify your marketing achievements.

Feature engaging numbers and metrics to make a lasting impression on the hiring manager. Highlight various data points to illustrate the positive impact of your previous campaigns. In the example below, the applicant features the size of their client account and followership and retention rates. This establishes a sense of scope for the reader and conveys their expertise as a social media strategist:

• Led webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
• Increased Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
• Coordinated with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies

2. Emphasize your creativity and passion for marketing

Companies are drawn to energetic candidates with a genuine passion for their craft. As you build your cover letter, be sure to emphasize your creativity and drive as a marketing professional. In the example below, the candidate conveys their dedication to creating innovative content that speaks to audiences, which will send a strong message to potential employers:

Rayne Marketing Consultants’ reputation for achieving dramatic brand transformations is what excites me about the prospect of joining your team. As a digital marketing expert, I’m about developing creative content and brand messaging that truly resonates with target audiences. My unique background in social media would be a strong asset to your company based on my career achievements:

3. Align your cover letter with the company’s needs

Customizing your cover letter for each opportunity you apply for is important. Display how your background aligns with the organization’s goals and needs. In the example below, the candidate features their diverse background in PR and digital marketing, which shows they have a unique skill set that perfectly matches this particular role:

Alliance Marketing Solutions’ reputation for its approach to PR strategy and crisis management strongly aligns with my unique background. During my time with Corbin Financial, I defined PR and crisis communication strategies to repair the brand image and mend customer relationships. My capabilities as a marketing leader and PR strategist would be a strong asset to your team. Some of my previous accomplishments include:

Social Media Text-Only Cover Letter Templates and Examples

Melissa Anderson  Social Media Specialist | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

January 1, 2024

Amy Smith Hiring Manager Arkline Corporation (987) 654-3210 [email protected]

Dear Ms. Smith:

At Trifecta Technologies, I successfully increased blog traffic by 300% in eight months by refining content strategy and sharing posts across all company social media platforms. I look forward to applying my expertise in digital marketing to enhance brand messaging for your company in the social media coordinator role.

My passion for technology and brand marketing strongly aligns with Arkline Corporation’s reputation as a technology leader in artificial intelligence (AI). I can provide innovative strategies to help your organization enhance campaign performance and customer engagement based on my previous successes:

• Verified compliance of all brand content with company search engine optimization (SEO) and social media optimization (SMO) strategies and approved the release of all company-owned social media

I would like to schedule an interview to provide more insights into how my digital marketing experience can create value for Arkline Corporation. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Melissa Anderson

Skyler Thompson  Social Media Specialist | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn

Hideo Araki Hiring Manager Rayne Marketing Consultants (987) 654-3210 [email protected]

Dear Mr. Araki:

With over seven years of experience as a social media specialist, I have a proven track record of defining digital strategies and brand messaging for clients across a wide range of industries. In my previous role, I successfully grew audiences by up to 400%. I can achieve similar success for your company as the new social media manager.

I look forward to telling you more about how my brand marketing experience can create value for your clients. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Skyler Thompson

Raheem Richardson Social Media Manager | [email protected] | (123) 456-7890 | Detroit, MI 12345 | LinkedIn

Lori Taylor Hiring Manager Alliance Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Taylor:

Alliance Marketing Solutions’ reputation for public relations (PR) strategy and crisis management approach strongly aligns with my marketing background. At Corbin Financial, I defined PR and crisis communication strategies to repair the brand image and mend customer relationships. My capabilities as a marketing leader and PR strategist would be a strong asset to your team. Some of my previous accomplishments include:

• Developed and implemented social media strategy for a $70 million financial firm, executed high-impact digital marketing campaigns, and grew followership by 500% across all platforms
• Collaborated with marketing, sales, and advertising teams to enhance brand messaging and ensure alignment with target audiences and demographics
• Partnered with senior leadership and the marketing team to define PR strategies, repair brand image, and retain customer loyalty

I look forward to telling you more about how my background in social media strategy and PR can help your organization continue to excel. Feel free to contact me via phone or email with any additional questions. I appreciate your time and consideration.

Social Media Cover Letter FAQs

Why should i submit a social media cover letter -.

While a cover letter isn’t always required for job applications, submitting one can help bolster your chances of landing the interview. This allows you to convey your genuine enthusiasm for the job using a more personalized approach. It’s also an opportunity for you to showcase your content writing and communication skills, which are vital for social media roles.

How long should my social media cover letter be? -

In most cases, it’s best to keep your cover letter concise and focused, limited to 400 words or less. Like with a social media post, you have a limited window to grab the reader’s attention, and providing too much information can negatively impact your messaging.

Should I use artificial intelligence to write my cover letter? -

Using AI to build your cover letter is generally not advisable, especially when applying for a position that requires any degree of content writing. Employers want to see that you can communicate effectively, and relying on AI tools strips the cover letter of your unique voice.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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Social Media Manager Cover Letter Example

Boost your chances of getting hired & learn to write your new cover letter with our free, editable Social Media Manager cover letter example. Use this cover letter example as it is or revise it in our job-landing cover letter maker.

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Social Media Manager Cover Letter Example (Full Text Version)

Sandra Axelsson

Dear Hiring Managers,

I am writing to express my interest in applying for the Social Media Manager position at BEWY Technologies, Inc. as advertised on your company's careers website. I believe that my qualifications and experience make me a strong candidate for this role and I am confident that I would be a valuable addition to your team.

I am a Certified Marketing Expert (CME) with over 3 years of experience in managing social media accounts for BERX Digital, Inc. I have successfully overseen multiple platforms such as Facebook, YouTube, and Instagram, while also leading a team of 5 individuals. In addition, I have developed and implemented marketing strategies, created original content, and fostered relationships with key partners. My efforts resulted in increased web presence and brand awareness, earning me the Manager of the Year award.

As a University of Miami graduate with a degree in Business & Management, I have honed my critical thinking and problem-solving skills. My academic achievements, including being in the top 3% of students, and my experience as President of the Marketing Society demonstrate my leadership abilities.

I am proficient in using essential software programs for this role, such as HubSpot Marketing, Hootsuite, and Agora Pulse. Please feel free to reach out to me at 555-555-5555 or via email at [email protected] if you have any questions regarding my background.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experience align with the needs of BEWY Technologies, Inc.

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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13 entry level social media manager cover letters.

Approved by real hiring managers, these Entry Level Social Media Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Entry Level Social Media Manager
• Social Media Coordinator
• Digital Marketing Specialist - Social Media Focus
• Junior Social Media Specialist
• Junior Social Media Coordinator
• Social Media Associate
• Alternative introductions for your cover letter
• Entry Level Social Media Manager resume examples

Entry Level Social Media Manager Cover Letter Example

Why this cover letter works in 2024, highlighting relevant experience.

By mentioning a specific, quantifiable accomplishment from their previous experience, the writer demonstrates their ability to drive engagement and utilize data analytics. This showcases their skillset and how they can contribute to the company's social media objectives.

Showing Passion and Initiative

The mention of starting their own tech blog demonstrates the candidate's genuine passion for the industry, as well as their dedication to honing their skills. This personal touch helps them stand out from other applicants and shows their commitment to staying informed about industry trends.

Link Personal Beliefs to Company's Mission

This cover letter does a superb job of tying personal convictions to the company's mission. By doing so, you're showing that you have a deep understanding and appreciation of what the company does and that you're motivated by more than just a paycheck. Your passion for the company's work shines through when you connect your personal mantra to the company's ethos - it's a nice touch that shows you'll be a great cultural fit.

Showcase Previous Success

When you talk about your past achievements, like transforming a small blog into a platform attracting thousands of users, it showcases your ability to grow and manage online communities. It's impressive and gives us confidence in your skills.

Highlight Achievements with Metrics

When you mention specific numbers, like increasing user engagement by 150%, it gives us a clear scope of your impact. Be specific about how you achieved this (like your content strategy and use of analytics), so we know you can replicate this success in our company.

Express Your Connection with the Company

When you express your enthusiasm specifically for Google and its mission, it shows us that you know our company and are passionate about what we do. It's reassuring because it sounds like you really want this job, not just any job.

Appreciate the Opportunity

Gratitude, like thanking us for considering your application, is always a nice touch. It shows respect for our time and the position.

Show your early passion for social media management

Sharing your personal journey into social media from a young age shows your genuine interest and dedication. This gives me confidence in your long-term commitment to the role.

Quantify social media achievements

When you mention specific growth metrics, like increasing a follower count by 25%, it gives a clear picture of your ability to deliver measurable results. This is what hiring managers look for.

Express enthusiasm for the company's brand

Showing that you admire the company's products and messaging indicates that you're already aligned with their values. It suggests you'll be a great fit for their team.

Highlight a balance of creativity and analytics

Emphasizing your skill in both creative content creation and data analysis demonstrates a well-rounded approach, crucial for a successful social media strategy.

Convey eagerness to contribute

Your closing statement should be about wanting to elevate the company's social media presence. It’s a strong finish that leaves a memorable impression.

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Connect your personal experience with the company

Sharing your positive experience with the company's product personalizes your application and shows you're already a fan of what they do. This can make you stand out as a candidate.

Quantify your social media successes

Talking about specific achievements, like improving engagement rates, gives tangible proof of your ability to contribute positively. It paints a clear picture of what you're capable of.

Showcase your adaptive skills

Detailing how you've navigated the changing social media landscape assures us of your ability to stay relevant and effective in your strategies. This adaptability is crucial in the fast-paced world of social media.

Express excitement for teamwork

Voicing your enthusiasm to work with a team of professionals highlights your collaborative spirit. It tells us you value teamwork and look forward to contributing to group success.

Reiterate your interest in the position

Closing your cover letter by thanking the employer for considering your application and expressing hope for a discussion demonstrates professionalism and eagerness. It leaves a positive last impression.

Show enthusiasm for the industry

Mentioning your use of industry tools like Sprout Social demonstrates genuine interest and firsthand experience, which is key for an entry level social media manager position.

Demonstrate real-world impact

Sharing specific results from your internship, like increasing followers and engagement, shows you can apply your skills to achieve business goals, a crucial trait for a social media role.

Highlight collaboration and creativity

Working with design teams to produce brand-aligned content illustrates your ability to collaborate and your creative thinking, both valuable in social media management.

Emphasize technical proficiency

Being skilled in tools essential for the role, such as Hootsuite and Canva, and staying informed about trends proves you're well-equipped for the challenges of a social media manager job.

Express eagerness for the role

Closing with a statement that looks forward to further discussion signals your enthusiasm and readiness to contribute to the team, making you an appealing candidate.

Social Media Coordinator Cover Letter Example

Value company's work and connect it to your own.

By appreciating how Apple creates narratives through social media and connecting that to your own experiences, you show that you understand our brand and can contribute to it effectively.

Detail a Tangible Achievement

Explaining how you revived a dormant Twitter account and increased engagement by 200% gives a concrete example of your skills in action. Remember to explain how you did it, so we see your thinking process and strategy.

Align Your Drive with the Company's

Showing that you share Apple's commitment to excellence and innovation suggests that you will fit well within our culture. It's about finding people who share our values and drive, and you've made a strong case for being one of those people.

Express Enthusiasm and Readiness

Ending your cover letter by expressing your eagerness to contribute to our success shows your enthusiasm and readiness to jump in. It gives the impression that you're not just looking for a job, but a place where you can make a difference.

Share your lifelong social media engagement

Talking about your personal experience with social media from an early age establishes a foundation of passion and enthusiasm for the field, which is compelling to employers.

Demonstrate success in growing social media impact

Detailing specific accomplishments, like increasing Twitter impressions and followers, showcases your capability to execute successful social media strategies.

Communicate your alignment with the company's mission

Expressing your admiration for the company's unique voice and audience connection suggests you're a good cultural and professional fit, making your application stronger.

Emphasize your adaptability and trend-awareness

Highlighting your creativity and ability to keep up with social media trends reassures employers of your potential to contribute fresh, relevant ideas.

Show your excitement to join the team

Ending your cover letter with gratitude and a clear expression of your desire to contribute to the company's success leaves a positive, lasting impression.

Show genuine interest in the company

Talking about your admiration for the company shows you have done your homework and are truly interested in being part of their team.

Highlight specific achievements

Mentioning a successful project with quantifiable results makes your experience more tangible and memorable to the hiring manager.

Combine creativity with analysis

Emphasizing your ability to use both creative and analytical skills indicates you can craft engaging content that also achieves business goals.

Value of data-driven strategies

Stressing the importance of data in your work demonstrates you understand the power of metrics in shaping effective social media strategies.

Express eagerness to contribute

Ending with a statement about your desire to help the company succeed shows your proactive attitude and eagerness to make a positive impact.

Digital Marketing Specialist - Social Media Focus Cover Letter Example

Show your passion for social media marketing.

Talking about how you discovered your love for social media marketing makes your cover letter feel personal and genuine. It shows us why you're interested in this career path.

Highlight your social media achievements

Mentioning specific results you achieved in past roles, like increased engagement or sales, proves you can make a real impact. This tells us you're not just about ideas but about getting results.

Demonstrate industry knowledge

When you talk about your understanding of the beauty industry and trends, it shows you're not just a social media person but one with specialized knowledge. This makes you seem like a better fit for the role.

Align with the company's values

Expressing your appreciation for a company's values, such as diversity and inclusivity, suggests you're not just looking for any job but a place where you truly belong.

Ending your cover letter by reiterating your desire to bring your skills to the team emphasizes your enthusiasm and readiness for the role.

Junior Social Media Specialist Cover Letter Example

Personal experience with the product.

Sharing your own use of the company’s services illustrates a genuine connection and understanding of their value proposition.

Show impact through initiatives

Detailing a specific campaign that led to increased engagement shows your ability to execute successful social media strategies.

Passion for storytelling

Highlighting your love for crafting compelling stories indicates you can create content that connects emotionally with audiences.

Blend storytelling with analytics

Combining your narrative skill with data analysis ability suggests you can both enchant and convert the audience effectively.

Enthusiasm to join the team

Conveying excitement about the possibility of working with the team reinforces your interest in the role and the company’s mission.

Junior Social Media Coordinator Cover Letter Example

Connect with the company’s vision.

Expressing admiration for the company’s approach to social media management shows you’re not just looking for any job but are interested in this particular team's work, making you a more compelling candidate for a junior social media coordinator.

Showcase measurable achievements

Presenting quantifiable improvements made at a previous job, such as growth in followers and engagement, demonstrates your ability to drive results, a critical aspect for a junior social media coordinator role.

Share your motivation for applying

Highlighting what excites you about the position shows you’re passionate about the work and not just the title, indicating you’re likely to be a motivated and dedicated team member.

Invite further conversation

Ending your cover letter by welcoming the chance to discuss your application further shows humility and openness, traits that are well-regarded in collaborative roles like social media coordination.

Use a professional closing

Signing off your cover letter sincerely reflects a professional attitude, ensuring you leave a good impression on the hiring manager.

Social Media Associate Cover Letter Example

Show your passion for social media marketing early.

Telling us about your long-term interest in the field grabs attention. It shows you're not just looking for any job, but you're passionate about this specific area.

Quantify your social media achievements

When you talk about exact results, like increasing followers or boosting sales, it helps us understand the impact you can make. This is especially important for a social media associate role where results can be clearly measured.

Highlight continuous learning in social media

Mentioning that you've taken the initiative to improve your skills through courses and personal projects tells us you're committed to staying updated in a fast-changing field.

Connect your skills to the company's goals

By showing how your creativity and knowledge can help achieve our mission, you make a strong case for why we should hire you. It's good to see candidates who understand and align with our objectives.

Express enthusiasm for joining the team

A polite sign-off with a forward-looking statement demonstrates professionalism and eagerness. It leaves a positive, lasting impression, making us more likely to remember you.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Entry Level Social Media Manager Roles

• Entry Level Social Media Manager Cover Letter Guide
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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Your favourite senior outside college

Home » Job Tips » Resume Writing Tips » Social Media Manager Cover Letter

Social Media Manager Cover Letter: Tips & Template

Are you a social media manager looking to take your career to the next level? Or are you an aspiring social media manager, eager to learn the art of producing compelling content and analyzing social media metrics? Regardless of your experience level, your cover letter is your chance to showcase your skills, experiences, and passion for the role.

A well-written cover letter will set you apart and narrate your professional journey. Refer to this blog to discover the art of writing an impactful social media manager cover letter.

Table of Contents

Steps to Craft a Social Media Manager Cover Letter

A well-written social media manager cover letter is essential to landing a social media marketing job . If you are wondering how to write a cover letter for a social media manager position, follow these essential steps to write a cover letter that captivates potential employers.

1. Begin With a Header

To make a great impression on potential employers, start with a professional and eye-catching header that includes your name, contact information, and date. Remember to keep the formatting consistent with your resume for a cohesive and polished job application. Here is a template you can use: 

2. Start With a Personal Greeting

It is important to begin with a personal greeting that addresses the hiring manager. A simple, ‘Dear [Hiring Manager’s Name]’ sets a friendly tone and demonstrates your attention to detail.

3. Write a Compelling Introduction

Next, you need to write a compelling introduction that grabs the hiring manager’s attention. Express your excitement for the position and briefly mention how you came across the job opportunity. This section sets the stage for the rest of your cover letter. Here is a sample for your reference: 

I am excited to submit my application for the Entry Level Social Media Manager position at XYZ Pvt. Ltd. As a recent graduate with a deep passion for social media and a strong understanding of digital engagement, I am eager to bring my skills and knowledge to your team and help drive your brand’s online presence. 

4. Share Your Experience and Background

When highlighting your experience and background in social media management, make sure to focus on your key accomplishments, projects, or campaigns that showcase your skills. Be specific about your achievements and link them to the requirements outlined in the job description.

5. Show You Are the Candidate They Need

To stand out as an applicant, you need to show the hiring manager that you are the candidate they need. Demonstrate a deep understanding of their brand, audience, and industry. Showcase your knowledge of social media trends and platforms, emphasizing how your expertise will contribute to their success.

6. Include a Closing Paragraph

The closing paragraph should summarize your interest in the position and express your eagerness to interview for the job. It is also a good idea to reiterate your enthusiasm for contributing to the company’s social media strategy. By doing so, you can leave a positive impression on the hiring manager and create a smooth transition to the closing section of your cover letter.

7. End With a Professional Sign-Off

Lastly, wrap up your cover letter with a professional sign-off, such as “Sincerely” or “Best Regards.” Thank the hiring manager for their time and consideration, and politely request an interview to further discuss the job role.

Cover Letter Template for Social Media Manager

Here is a template you can refer to for drafting a professional and compelling cover letter for a social media manager job:

Cover Letter Sample for Social Media Manager 

 Here is a cover letter example for a social media manager job to get you started:

Tips to Craft the Best Cover Letter for Social Media Manager

Here are some essential tips to help you craft a cover letter that not only impresses but resonates with hiring managers.

1. Match the Tone of Voice of the Company

Understanding the company’s tone of voice is crucial for any social media manager. When you craft your cover letter, you want to show that you are a perfect fit for their online identity. Whether it is playful, formal, or informative, aligning your writing style sets the right first impression.

2. Use a Proper Format

Presentation is the key! Make sure your cover letter is not only well-written but also adheres to a professional format. Use a clean and legible font, maintain consistent spacing, and structure the content logically. A well-organized cover letter not only looks polished but also reflects your attention to detail. Also, standard cover letter formats are easily parsed by the Applicant Tracking Systems (ATS) that companies use to screen applications. You can refer to these formats to draft your cover letter.

3. Highlight Relevant Skills

Clearly articulate your skills and experience, emphasizing your proficiency in social media platforms, content creation, analytics, and community management. To make your application stand out, align these skills with the specific requirements outlined in the job description. 

4. Include Quantifiable Achievements

Numbers speak louder than words! To showcase your effectiveness as a social media manager, back up your skills with quantifiable achievements from your past experiences. Whether it’s an increase in engagement rates, growth in followers, or successful campaign metrics, providing tangible evidence of your impact is sure to impress the hiring manager. 

5. Add a Portfolio

Maximize your chances of landing the job by going beyond words and incorporating a link to your online portfolio. This could include examples of successful campaigns, content you have created, or analytics reports. A portfolio not only serves as a visual representation of your skills but also allows the hiring manager to delve deeper into your professional achievements.

Conclusion 

Crafting the best cover letter for a social media manager position is about more than just showcasing your qualifications – it’s about demonstrating your understanding of the company’s culture and your ability to elevate its online presence. In this blog, we discussed the steps to craft a social media manager cover letter. By following these steps and tips, you’ll be able to create a cover letter that sets you apart from the competition and positions you as the ideal candidate for the role. 

Also, check out our blog on the best resume formats to create an impressive resume. 

Now that you are ready with your cover letter and resume. You can explore and apply for social media marketing manager jobs at Internshala to get hired at your dream company.

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Shailja Kaushik has been an Editor with Internshala since March 2023. She loves creative writing and experimenting with different forms of writing. She has explored different genres by working with journals and radio stations. She has also published her poems and nano tales in various anthologies. She graduated at the top of her class with Bachelor's in English and recently completed her Master's in English from the University of Delhi. Her experiments with writing continue on her literary blog.

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Table of Contents

There’s never been a better time to become a social media manager.

The average social media user spends 2.5 hours a day scrolling, liking and commenting. That’s the equivalent of five weeks a year!

All that screen time presents millions of possible chances for people to discover new brands, products, and services.

That’s why social media is one of 2024’s most important marketing channels. To get in on the action, brands need to dream up beautiful content, and build thriving communities around their brand.

But they can’t do it alone. That’s why there’s so much opportunity out there for skilled social media managers!

If you love getting creative and connecting with others online, your skills are in high demand.

Today, we’ll explain how to become a social media manager. Keep reading for actionable tips, a step-by-step guide, and industry advice from one of Hootsuite’s in-house experts. Or watch this video:

Bonus: Our free social media manager career toolkit includes resume, cover letter, and portfolio templates, along with a complete guide to social media job descriptions and frequently asked interview questions. You got this!

What is a social media manager?

A social media manager is a person who handles a brand’s presence on social media.

Who is your brand, on social? What do they share (and not share)? How do they interact with customers and their broader community?

Social media managers are in charge of planning, creating, and publishing content that’s true to that brand identity. They’ll also analyze and report on its performance, and keep up with their community through comments and DMs.

Does that sound like a big job? It is!

Social media managers have a lot of responsibility, because they’re driving an incredibly important marketing channel.

Many customers use social media to research purchases, and discover new brands. For online-only businesses, social media can be their only way of getting to know a brand!

That’s why social media isn’t internship territory anymore.

“The biggest change I’ve seen is the shift from entry level jobs, to actually having a seat at the table,” says Trish Riswick , Social Media Specialist at Hootsuite. “Companies realize the importance of social, and that the social team, especially, knows a lot. I think that’s a real testament to where social is heading in 2024 and onward.”

Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

What does a social media manager do?

Social media manager is a dynamic and challenging role. As you create, publish, and report on content, you’ll be switching between many different duties. Typically, those include:

• Creative copywriting
• Graphic design
• Shooting and editing video
• Photography and photo editing
• Content planning
• Content strategy, often in cooperation with the larger marketing department
• Community management
• Analyzing and reporting on content performance

All in a day's work 🥱 Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. You're all the true MVPs 🌟 pic.twitter.com/7jtsbgkbhK — Hootsuite 🦉 (@hootsuite) December 8, 2022

This might look like a huge (and possibly intimidating) list. But you don’t need to be an expert at all of these things to start working as a social media manager.

Smartphone photo and video is more than adequate for a lot of social media content. And thanks to tools like Canva, graphic design and photo editing are more accessible than ever.

Larger companies might also have a team for managing social, rather than just one person. That would mean you’d be working with other people, whose skills complement yours.

Plus, a willingness to learn is one of the most valuable skills a social media manager can have! So if there’s anything you’re not comfortable with just yet, it’s ok to learn as you go.

Most important social media manager skills

Social media is always changing. So exactly what you need to do as a social media manager will change with time, too.

But there are some big-picture skills that underpin the more specific, tactical ones we just described.

Flexibility

To succeed as a social media manager, you need to be ready to keep learning, experimenting, and adjusting as you go.

“This job changes literally day by day, and second by second,” says Trish. Whether the current trend is carousels, video, or something else entirely (hello, Metaverse), you have to keep creating amazing content.

That means staying up to date and learning new skills when you have to, because social media platforms and their features are always changing.

View this post on Instagram A post shared by Hootsuite 🦉 (@hootsuite)

You also need to be ready to adjust your content plan on a dime. “Something could happen in your market or in your community that just completely changes the direction that you’re going in,” Trish continues. “Or you might get feedback from your audience, and realize that what you thought was working actually isn’t. You just have to roll with the punches and change it up!”

Communication

Like we mentioned, social media is often the front lines of communication with customers. You’re being trusted to share important brand messages. You need to do that with confidence and clarity — while keeping people entertained and engaged.

That’s why copywriting skills, and strong communication generally, is an evergreen skill for social media managers.

“You need to make sure your points are crystal clear, and your audience isn’t interpreting them in any way they’re not supposed to,” Trish explains. “If people aren’t engaging with or reacting to your copy, it means your communication is probably not where it needs to be.”

Communication skills are vital for community managers , social media professionals who specialize in responding to DMs and engaging their community on social.

Content curation

As a social media manager, you won’t create every single social media post from scratch.

Thanks to tools like Canva, actual content creation is easier than ever. You’ll also be repurposing content created by other people, like trending memes and user-generated content (UGC) .

You need to combine all those different elements into a strong, cohesive social media presence that’s true to your employer’s brand. That’s why, while your technical skills do matter, it’s possibly even more important to have a keen aesthetic eye.

Independence

Whether or not you’re working on a team, you’ll need to be motivated and self-directed to thrive as a social media manager. You’ll be making many important decisions every day, as you create and publish content that will be seen by hundreds or thousands of people.

“You really need to trust yourself,” says Trish. “That can be scary, but it’s what you need to make it in this industry. You need to have the confidence to believe in yourself and believe in your abilities to make really cool things happen.”

How to become a social media manager in 2024

There’s no one, single way to build a career in social media — and no two social media manager jobs are exactly alike.

You might want to work freelance, or as an in-house employee. One company might be all about long-form LinkedIn content, while another might emphasize viral video.

“In social media, you can now see your career trajectory a bit more clearly,” shares Trish. “That’s amazing, because I think a lot of us started off in positions where we didn’t really know where we would go next, and now we do.”

But here are the basic steps to landing your first social media manager job — wherever you’re starting from, and whatever a dream job looks like for you.

1. Brush up on your social media knowledge

You’re already a social media lover. But to be a social media professional , you really need to have your finger on the pulse.

As you’re searching for your first role or client, immerse yourself in the social media landscape.

What brand’s presence are you inspired by? What trends or content types do you seriously love? Is there a particular niche, or type of product, you can picture yourself working in?

If you like, you can certainly learn in a more formal way, too. There are so many ways to educate yourself about social media — from free YouTube channels to affordable online courses.

If you’re not sure where to start, we’ve got you covered.

2. Get experience

The beauty of social media is that it’s an inherently democratic place. Anyone can jump in and start experimenting, wherever you’re at in your journey.

You might choose to manage other accounts to build up experience. If your friend makes creative textiles or gorgeous ceramics, why not team up and help them promote their work? Or, look around for internships and co-ops, or try trading your services for products from small business owners.

You can also use your own presence as a learning tool. Building a meme account or niche TikTok presence helps you learn what it takes to get views — and later, it can prove to clients that you know your stuff.

3. Create a portfolio

As you collect experience, showcase it in a portfolio to share with clients and potential employers.

You can include social media work you’ve done for clients, in previous jobs, or for yourself. You can even create ‘spec work’ (a.k.a. unpaid, uncommissioned work done to show off your abilities) for brands you admire.

There are many ways to create a portfolio, and they don’t have to be complicated. You can make a standalone website, use a service like Gondola , or even compile samples into a downloadable PDF. You could even set up a social media account, like an Instagram page, to showcase your samples!

Here’s how New York-based agency social fly shows off their client work:

Source: socialflyny.com

4. Update your resume

In creative industries, your portfolio does a lot of the heavy lifting. But clients will still ask for a resume, and yours needs to sparkle.

Your goal is to stand out from the crowd, so have fun and get creative with the design (just make sure it’s still easily readable).

Try including a ‘Profile’ or ‘About Me’ section at the top of your resume to summarize what makes you special. You can also decide to include only relevant work experience, rather than a laundry list of every job you’ve ever had.

Pro tip : For more on crafting the perfect social media manager resume , check out our guide!

5. Network, network, network

Whether you’re a freelancer or in-house social media manager, you’ll need to put yourself out there to find clients and potential employers.

In 2024, networking doesn’t just mean showing up to events with a drink in hand (though you can certainly do that, too). The best place to network as a social media manager is… on social media!

LinkedIn can be a fantastic place to connect with potential employers, and look for openings at companies you love. Depending on your niche, Instagram and Facebook might also be a good place to find clients, especially if you’re targeting small businesses.

Beyond finding work, networking helps you connect with industry peers, so you can keep learning, find mutual support, and get inspired.

How much do social media managers make?

It’s an important question — but there’s no one simple answer. Like many other jobs, what you’ll earn as a social media manager depends on a number of factors.

As a social media manager, your salary or pay will be affected by:

• Your geographic location
• How advanced you are in your career
• Whether you’re a freelancer or in-house employee
• The size of the company you work for, and what industry they’re in

The average pay for an in-house social media manager in the United States is about $50,000 per year, often with benefits like health insurance and 401k plans. Most positions fall between $40,000 and $65,000 annually.

If you’re just starting out, you should expect to earn around the lower end of that range. As you gain experience, you’ll earn more ! Big companies might pay a lot more — possibly over $100,000 per year for senior positions.

As a freelancer, pay can be a little more complicated. You might want to bill clients hourly, or on a flat monthly retainer model.

You’ll likely want to base your rates on how much experience you have, as long as they can cover your overhead costs.

Here are some typical freelance social media manager rates for 2024:

• Junior (0-2 years): $25-$35/hour
• Mid-level (3-4 years): $45-$85/hour
• Senior (5-8 years): $90-$120/hour
• Expert (10+ years): $125-$250/hour

If you already have a job in social media marketing, you can use this social media salary calculator to see how your compensation compares to the industry average:

Free social media manager resume template

Not sure where to start with creating your social media manager resume? Make it easy with our free, downloadable resume templates !

You can use these templates to update your existing resume, or build a new one from scratch. You can also use them as a starting point to tweak and adjust to your needs!

6 tips for landing your dream social media manager job

Build your own brand.

Nothing shows that you know social media better than your own thriving presence!

Building your own social media brand is a great way to find clients and job offers, network with other professionals, and position yourself as an expert.

On her account, designer and freelancer Rachel How uses a consistent visual style and keeps all her content on-topic.

If you run other successful accounts in different niches, like vegan cooking or dog videos, you should talk about them, and share what you’ve learned along the way. But the main focus should be you, as a social media professional.

Keep up with social trends

To be a great social media manager, you need to stay aware of trends large and small, from this week’s trending audio to whole new platforms that rise in popularity.

For example, we think small businesses are going to start tapping into the power of creators like never before!

You should never be a mindless trend zombie. But you should know what’s current, and have fun with it in a way that feels authentic and on-brand.

Understand business metrics

It’s one thing to know what good social media content looks like. But for a successful social media manager, it’s even more important to understand why you’re creating it in the first place, and how it fits in with your overall social media marketing strategy.

What business goals and outcomes are you trying to achieve, and what social media tactics will you use to achieve them? How will you measure success?

Some examples could include:

• Boosting brand awareness with organic content
• Converting followers into customers with social commerce
• Building an email list by promoting lead-gated assets
• Reaching your target audience with social ads

Be open-minded

The right social media job for you might not be exactly what you’d expect. For example, if you’ve worked in finance or fashion until now, don’t assume that your first social media manager job also needs to be in that area.

Similarly, don’t be afraid to take roles that feel “entry level,” or even internships — especially if you’re pivoting into social from another career path where you were more established!

Of course, you should choose to work with companies whose product or service you’ll enjoy talking about all day. But don’t be scared of opportunities that feel a little unexpected.

Tailor your job applications

Even if you have a beautiful, all-star resume, you should still change it up a bit for every job you apply to.

This shouldn’t need to be more than a few minor tweaks. For example, make sure the skills you’ve listed match what’s in the job description (as long as you actually have those skills, of course).

Always apply with a unique cover letter, too. Try to draw a personal connection between you and the company. What do you love about their brand? Why do you want to represent them on social media?

Use social media management tools

As a social media manager, you’re jumping between many different kinds of tasks. Use social media management tools to make your life easier.

• Make content creation easier with apps like Canva for design, and Hemingway or Grammarly for writing
• Project-management tools Asana and Trello streamline your overall processes and make communication with colleagues easier
• Freelancers can stay on top of business operations with tools like Wave , Freshbooks , and Harlow
• Try Hootsuite to manage all your social media in one place. Plan and schedule posts to every account you manage within one calendar, and get real-time data to track how it’s performing. You can even track industry trends, monitor your competitors, and stay on top of what people are saying about your brand.

Here’s what it would look like to track your Facebook posts’ engagement in Hootsuite:

Try for free

Never stop learning

To succeed in this exciting — and challenging — field, you need to be a dedicated lifelong learner.

The good news is that social media is no longer in its infancy, and you don’t have to figure it out alone any more.

Hootsuite Academy offers a variety of certification courses, from foundational to advanced . There are also plenty of resources online to help you get comfortable with emerging skills, like social selling .

Hootsuite makes your life as a social media manager easier. Manage your social channels, collect real-time data, and engage with your audience all in one place — so you stay organized, prepared, and inspired.

Get Started

Do it better with Hootsuite , the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

Genevieve Michaels is a freelance writer based in Vancouver. She started her career in the contemporary art world, and now specializes in long-form content writing, with a focus on B2B tech and software.

She's written for brands including Hootsuite, Trello, Shopify, Thinkific, and Hubspot. Her creative writing has been published in Elle Canada, Vice Canada, Canadian Art Magazine, and more.

Trish Riswick is the Social Engagement Specialist at Hootsuite. Over the past 6 years, Trish has worked her way from a freelance social media manager to a small marketing team to an enterprise-level company. At Hootsuite, Trish wears many hats but her main role is to build a strong online community with Hootsuite’s 9+ million followers. She also utilizes social listening tools daily to stay on top of trends and the competition, hosts webinars, and enjoys creating videos for TikTok.

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