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23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

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Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

• No credit card required
• No complicated design decisions
• No experience necessary

How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 April, 2024 • 11 min read

Is it difficult to start of presentation? You’re standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we’ll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let’s dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

• How To Write A Presentation Script
• How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

• How to start a presentation
• How to introduce yourself

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you’ve got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

• In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
• In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
• For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

• Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience’s attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
• Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
• Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
• Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
• Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

• Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
• Identify your target audience and their knowledge level, interests, and expectations.
• Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience’s attention and introduces your topic. Some types of openings you can use are: 

• Start with a Thought-Provoking Question: “Have you ever…?”
• Begin with a Surprising Fact or Statistic: “Did you know that….?”
• Use a Powerful Quote: “As Maya Angelou once said,….”
• Tell a Compelling Story : “Picture this: You’re standing at….”
• Start with a Bold Statement: “In the fast-paced digital age….”

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

• Clearly State the Purpose and Main Points: Example: “In this presentation, we will delve into three key areas. First,… Next,… Finally,…. we’ll discuss….”
• Provide Background and Context: Example: “Before we dive into the details, let’s understand the basics of…..”
• Present Supporting Information and Examples: Example: “To illustrate…., let’s look at an example. In,…..”
• Address Counterarguments or Potential Concerns: Example: “While…, we must also consider… .”
• Recap Key Points and Transition to the Next Section: Example: “To summarize, we’ve… Now, let’s shift our focus to…”

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: “As we conclude our presentation, it’s clear that… By…., we can….”

3/ Craft Clear and Concise Sentences

Once you’ve outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

• Example: “As you can see from this graph,… This demonstrates….”

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

• Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
• Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it’s crucial to focus on editing and refining the most critical element—the opening of your presentation – the section that determines whether you can captivate and retain your audience’s attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience’s attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience’s attention.

For example, Topic: Work-life balance

“Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that’s exactly what we’ll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it’s vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we’ll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let’s get started!”

🎉 Check out: How to Start a Presentation?

Whether you’re a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation’s impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let’s take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience’s attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: “Have you ever…?” Begin with a Surprising Fact or Statistic: “Did you know that….?” Use a Powerful Quote: “As Maya Angelou once said,….” Tell a Compelling Story : “Picture this: You’re standing at….” Start with a Bold Statement: “In the fast-paced digital age….”

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience’s attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

Tips to Engage with Polls & Trivia

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Business writing essentials

How to write a presentation (and deliver it, even via Zoom)

Jack elliott.

31 minute read

You’ve been asked to give a presentation. Chances are, your response will be roughly one of the following:

1. It’s a subject you’re passionate about and you’re a confident speaker. You’re pleased to have the opportunity.

2. You secretly worry that your style is flat and unengaging. You’re not looking forward to it.

3. At best, the prospect makes you nervous; at worst, terrified. You’d rather have root canal surgery.

If you belong in one of the last two categories, you probably know you’re not alone. You may have heard the statistic that public speaking is more widely feared even than death .

However you feel about the prospect of presenting, this comprehensive guide will take you step by step through the process of planning, writing and delivering a presentation you can be proud of (even via Zoom).

Use the contents links below to jump to the section you need most, make your way through methodically from start to finish, or bookmark this page for next time you need it.

What is a presentation?

Essentially, it’s a story. And its origins go back thousands of years – to when our ancestors gathered around the campfire to listen to the wise elders of the tribe. Without PowerPoint!

These days, presentations encompass the glitz and scale of the Oscars or the new iPhone launch through to business briefings to smaller audiences, in person or – increasingly – online. We’re focusing on the business side.

Whatever the occasion, there’s always an element of drama involved. A presentation is not a report you can read at your leisure, it’s an event – speakers are putting themselves on the spot to explain, persuade or inspire you. Good presentations use this dynamic to support their story.

Always remember: everyone wants you to do well

If you are nervous, always remember: no one sets out to write a poor presentation and no one wants to go to one either. There may be private agendas in the room, but for the most part audiences approach presentations positively. They want to be engaged and to learn. They want you to do well.

First things first: the date’s in the diary and you need to prepare. Let’s break it down.

1. Preparing your presentation

Imagine you’re a designer in the automotive industry and your boss has asked you to give a presentation. The subject: the future of the car and how it will fit with all the other modes of transport.

Where to start? How to approach it? First you need an angle, a key idea.

We talk about ‘giving’ a presentation – and of course it’s the audience who will be receiving it. So, instead of beginning with cars (in this case), let’s think about people. That way we can root the talk in the everyday experience we all share.

Maybe you remember a time you were stuck in traffic on a motorway. Morning rush hour. No one moving. Up ahead children were crossing a footbridge on their way to school, laughing at the cars going nowhere. And you thought, ‘Enjoy it while you can! This will be you one day.’ But maybe not. Surely we can do better for future generations!

There’s your opening – the whole issue captured in a single image, and you’ve immediately engaged your audience with a simple story.

The who, the why and the what

Always begin with the people you’ll be addressing in mind. Before you start writing, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say?

The answers will provide the strong foundations you need and start the ideas flowing. Ignore them and you risk being vague and unfocused. Clear writing is the result of clear thinking and thinking takes time, but it’s time well spent.

Got a presentation to write? Before you do anything else, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say? @EmphasisWriting Click To Tweet

Start with the audience

Are you a senior car designer talking to your team? If the answer’s yes, you can assume high-level, shared knowledge.

But if you’re talking to the sales or marketing departments, you can’t make the same assumptions – there are issues you might have to explain and justify. And if it’s a press briefing, it’s about getting the message out to the general public – a different story again.

Knowing your audience will also dictate your tone. Your presentation to the board is likely to be quite formal, whereas a talk for your team can be more relaxed.

And what’s the audience’s mood? On another occasion you might have bad news to deliver – perhaps the national economy and the company’s finances are threatening people’s jobs. Then you must empathise – put yourself in their position and adapt your tone accordingly.

I want to …

You also need a clear objective (the why ). For our car designer, the overriding objective should be to plant a key idea in the audience’s mind. Starting with that image of the schoolchildren, it’s to convince the audience that the company has a radical and distinctive design future.

That’s the takeaway. How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

Objectives should always complete the statement ‘I want to …’. What do you want to do ?

It’s about …

The what is the substance of your presentation – the building blocks, all the facts and figures that tell the audience ‘It’s about …’.

Back to our designer. The move away from petrol and diesel will allow a complete rethink of car design. The electric power unit and battery can lie under the car’s floor, freeing up all the space taken up by the conventional engine. And then there are all the issues around emission-free, autonomous vehicles in the ‘smart’ cities of the future.

When you’re planning, it can be helpful to get all the information out of your head and onto the page, using a mind map , like the example below (for a talk on UK transport policy).

This is an effective way of unlocking everything you know (or still need to do more research on). Start with your main topic, then keep asking yourself questions (like who, what, when, where, how and why) to dig into all the aspects.

Mind map with the topic of ‘UK transport policy at the centre. Arrows point out to six bubbles with the labels ‘Who’, ‘When’, ‘Why’, ‘How’, ‘What’ and ‘Where’. More arrows point out from each of these bubbles to explore related points in each area, and still more arrows from some of those points to expand further. The information reads:

• Special interests / NGOs
• Need for clear government direction
• What industry will do
• R&D spend
• What industry is doing
• Congestion [this leads to the sub-point ‘Wasted time and money’]
• More pollution
• More congestion
• More wasted time and money
• Climate change
• Road pricing
• Legislation
• Working together
• New technology
• Exports/revenue
• Social policy
• Rest of world
• Emerging economies

Once you’ve got it all out on the page, you can identify which parts actually belong in your presentation. Don’t try to include every last detail: audiences don’t want to process piles of information. They are more interested in your ideas and conclusions.

Now let’s put all this research and planning into a structure.

2. How to structure your presentation

On 28 August 1963, Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in Washington DC and delivered one of the most powerful speeches in history: ‘I have a dream’.

He was the leader of the civil rights movement in the US and his audience that day numbered in the hundreds of thousands. His goal was to inspire them to continue the struggle.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your structure. This will be the backbone of your presentation, giving it strength and direction.

Explain in a logical sequence

When you explain, you add to people’s knowledge to build the key idea. But ask yourself, what does this audience already know?

If you’re an astrophysicist talking to an audience of your peers, you can use terms and concepts you know they’ll be familiar with. If you’re explaining black holes to Joe Public, you can’t do that. Typically, you’ll have to use simple analogies to keep the audience with you (‘Imagine you’re in a huge dark room …’).

Whether it’s black holes or new software, good explanations start with what we know and then build on that understanding, step by step, layer by layer. The audience will stay with you if they can follow your logic and you can help this with linking comments – ‘Building on that … ‘, ‘This means …’, ‘To illustrate that, I’ve always found …’.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your presentation's structure. @EmphasisWriting Click To Tweet

We need to change

If you’re writing a persuasive presentation, you also need to follow a particular sequence.

Whether you’re writing a pitch for a prospective customer or making research-based recommendations to a client, you follow the same structure. That structure is the Four Ps . It’s a powerful way of leading your audience’s thinking.

Start with the current situation – where you are now ( position ). Explain why you can’t stay there, so the audience agrees things have to change ( problem ). Suggest up to three credible ways you can address the issue ( possibilities ). Then decide which one is the optimum solution ( proposal ).

Three is a magic number for writers – not too many, not too few. But there may be one standout possibility, in which case you go straight to it ( position, problem, proposal ).

Think about how the pandemic has profoundly changed our working lives. Towns and cities are full of offices that people used to commute to. But to maintain social distancing, we’ve been encouraged to work from home where possible and to stay away from public transport.

At some point, decision-makers within organisations will have to make a call – or share a recommendation – about what to do long term. Should we go back to the office, stay at home or combine the two?

If we had to present on this choice using the Four Ps structure, we could outline the pros and cons of each possibility and then make a push for the one we recommend above the others. Or we could join the likes of Google and Twitter and simply propose purely remote working well into the future.

I have a dream

A presentation that inspires is about the future – about what could be. Scientists inspire children to follow careers in astronomy or physics with their passion and stunning visuals. Designers re-energise companies with their radical, exciting visions. Business leaders convince their staff that they really can turn things around.

An audience watching an inspirational presentation is not going to take away lots of facts and figures. What’s important is their emotional and intellectual engagement with the speaker, their shared sense of purpose. One way to build that engagement is with your structure.

From dark to light

The most inspiring presentations are so often born of shared struggle. On 13 May 1940, Winston Churchill addressed the British parliament – and the British people listening on their radios – in the darkest days of the Second World War.

He was brutally realistic in his assessment of the current position: ‘We have before us many, many long months of struggle and of suffering.’ He then set out his policy: ‘To wage war by sea, land and air, with all our might … against a monstrous tyranny’, and the prize: ‘Victory, however long and hard the road may be.’

In difficult situations, audiences immediately see through false hope and empty rhetoric. They want honest acknowledgement, and the determination and clear strategy to lead them to the future.

We can imagine how the same structure could show up in a more business-related context:

‘I’m not going to sugar-coat the figures. We have to change to save jobs and secure our future. There will be dark days and sacrifices along the way, but what’s the hardest part of any turnaround? It’s getting started. To do that, we all need to keep asking two fundamental questions: where can we improve, how can we improve? And if we push hard enough and if we’re utterly relentless, change will come and our momentum will build.’

Are you going to appeal to your audience’s

• habits of thought (current beliefs)?

If your recommendations run counter to their current beliefs, try appealing to their emotions.

3. Writing your presentation script

You don’t have to write a script. Some people put a few PowerPoint slides together and wing it; others make do with bullets on a smartphone, laptop or cue cards. It depends on the event and the presenter.

Writing a full script takes time, but if it’s a very important presentation and you might use it again – perhaps to appeal for investment – it will be worth it.

Some people will write a full script because the company or organisation that’s commissioned a presentation will want to see a copy well ahead of the event (often for legal reasons). Others will write the script, edit it down to the required time and then edit it down again to bullets or notes.

If the presentation is to a small audience, your notes or bullets will suit a more conversational approach. There are no rules here – see what works best for you. But what you must do is know your subject inside out.

To write clearly, you must think clearly and a full script will expose the areas that aren’t clear – where an explanation needs strengthening, for example, or where you should work on a transition.

Timing is everything

A full script also helps with working out timing, and timing is crucial. TED talks, for example, have a strict 18-minute limit, whether in front of an audience or online. That’s short enough to hold attention, but long enough to communicate a key idea. (The ‘I have a dream’ speech lasted 17 minutes 40 seconds and it changed the world.)

It takes a very skilled presenter to go much over 30 minutes. If you are taking questions during or after your presentation , however, it’s fine to build in extra time.

Imagine you’re writing your presentation in full and your slot is 20 minutes. On an A4 page with a 14-point Calibri font and 1.5 line spacing, that will equate to about 10 pages.

You can also divide the page in two, with slides on the left and text on the right (or vice versa). Then you can plan your words and visuals in parallel – and that will be roughly 20 pages.

Script page with a slide on the left-hand side and text on the right. The slide has the heading ‘What is your purpose?’ and has a photo of a smiling person at a whiteboard mid-presentation. The text on the slide reads:

Do you want to:

• do a combination of all three?

The notes next to the slide read:

How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

The most powerful key on your keyboard – Delete

Use these numbers as your goal, but your first draft will probably be longer. That’s when you start deleting.

Be ruthless. Anything not adding to the story must go, including those anecdotes you’ve been telling for years ( especially those anecdotes). It’s not about what you want to tell the audience, it’s about what they need to hear.

Don’t feel you have to include every single issue either. Dealing with two or three examples in some detail is far better than saying a little bit about many more.

And interpret visual material you’re displaying rather than describing it, just as you wouldn’t repeat the text that’s on the screen. The audience can see it already.

It’s a conversation

Be yourself – don’t write a script that’s not in your style. We want the real you, not a supercharged version.

Some people are naturals when it comes to presenting – which can mean they’ve learned how to draw on their authentic strengths.

Sir David Attenborough is a great example. He has a wide-ranging knowledge of the natural world. He has an infectious passion and enthusiasm for his subject. And most importantly, he doesn’t lecture the camera: he talks naturally to his audience (and he’s now using Instagram to inspire new generations).

You can take a cue from Sir David and make your presentation style your own. Knowing your own strengths and really understanding your why will help you speak with purpose and passion.

And aim to speak naturally. Use conversational, inclusive language. That means lots of personal pronouns ( I believe, we can) and contractions ( Don’t you wonder …, you’re probably thinking …).

Sir David Attenborough introduces his new series, Our Planet at its premiere. He builds up our awareness by layering information alongside arresting statistics. These are framed simply, in relatable terms (‘96% of mass on the planet is us …’), so we easily grasp their shocking significance. He also uses ‘we’ and ‘us’ a lot to underline how this environmental emergency affects us all on ‘the planet we all call home’.

Finding the right words

Imagine you’re talking to someone as you write. And try saying the words out loud – it’s a good way to catch those complex, overlong sentences or particular words that will be difficult to say.

Presentations are not reports that can be reread – the audience has to understand what you are saying in the moment . Don’t leave them wondering what on earth you’re talking about, as they will only fall behind.

So avoid using long or complex words, or words you wouldn’t hear in everyday conversation (if your everyday conversation includes ‘quarks’ and ‘vectors’, that’s fine). And beware of jargon – it can exclude the audience and it quickly becomes clichéd and outdated.

Here are some more hints and tips on how to write effectively for speaking:

Syntax (word order): Disentangle your thoughts and arrange the words in your sentences to be simple and logical. Often, complex syntax shows up when the main point is getting lost inside excess information (or that the speaker is unsure what their main point is).

Pace, rhythm and tone: Varying the pace, rhythm and tone of sentences makes both the speaking and listening experience far more enjoyable.

Make sure the stress falls on the most important words. For example, ‘To be or not to be ‘ (where the stress rises and falls on alternate words) or ‘I have a dream ‘ (where the stress falls on the final word).

Vary the length of sentences and experiment with using very short sentences to emphasise a point.

Play with rhythm by arranging words in pairs and trios. Saying things in threes gives a sense of movement, progression and resolution: Going, going … gone . Saying words in pairs gives a more balanced tone (‘courage and commitment’, ‘energy and effort’) or a sense of tension between the words (‘war and peace’, ‘imports and exports’).

Analogies: Good analogies can work well in presentations because they paint vivid pictures for the audience. The best way to do it is to use either a simile (‘It wasn’t so much a dinner party, more like feeding time at the zoo’) or a metaphor (‘He was the fox and the company was the henhouse’).

Alliteration: This means using two or more words that start with the same sound, like ‘big and bold’, ‘sleek and shiny’ or ‘key components’. On the page alliteration may look contrived, but it can effectively highlight important phrases in a presentation.

Words to avoid: Be careful about using clichés like ‘pushing the envelope’, ‘playing hardball’ and ‘thinking outside the box’. And think carefully about using any word that ends with -ism, -ise, -based, -gate, -focused and -driven.

Be careful with humour too: don’t write jokes unless you can naturally tell them well. Keep the tone light if it fits the occasion, but a badly told joke can be excruciating.

4. How to start your presentation

People tend to remember beginnings and endings the most, so make sure your opening and conclusion are both strong.

You have about a minute to engage an audience. You want them to be intrigued, to want to know more, to come slightly forward in their seats. If you only learn one part of your presentation by heart, make it that minute.

A quick ‘thank you’ is fine if someone has introduced you. A quick ‘good morning’ to the audience is fine too. But don’t start thanking them for coming and hoping they’ll enjoy what you have to say – you’re not accepting an Oscar, and they can tell you what they thought when it’s over. Get straight down to business.

There are four basic types of introduction which will draw your audience in:

• News – ‘Positive Covid-19 tests worldwide have now reached …’
• Anecdotal – ‘About ten years ago, I was walking to work and I saw …’
• Surprise – ‘Every five minutes, an American will die because of the food they eat.’
• Historical – ‘In 1800, the world’s population was one billion. It’s now 7.8 billion.’

You can interpret these beginnings in any number of ways. If you were to say, ‘I have an admission to make …’, we will expect a personal anecdote relating to your main theme. And because you’re alone in front of us, it’s playing on your vulnerability. We’re intrigued straight away, and you’ve established a good platform for the rest of the presentation.

You can also combine these techniques. The historical beginning creates a sense of movement – that was then and this is now – as well as a surprising fact. It may prompt a thought like, ‘Wow, where’s this going?’ And you can trade on this with your own rhetorical question: ‘What does this mean for everyone in this room? It’s not what you think …’.

As well as setting up your story, you need to quickly reassure the audience they’re in safe hands. One way to do that is to give them a map – to tell them where you’re going to take them and what they’re going to see along the way.

Then you’re starting the journey together.

5. How to end your presentation

Your ending is what you want the audience to take away: your call to action, your vision of the future and how they can contribute.

If your presentation is online or to a small group in a small room, your ending is not going to be a battle cry, a call to man the barricades – that would be totally inappropriate. But equally don’t waste it with something flat and uninspiring.

Here are four effective ways to end your talk (like the intros, you can combine them or come up with your own):

• Predict the future – ‘So what can we expect in the next ten years? …’
• Quotation – ‘As our chief exec said at the meeting yesterday, …’
• Repeat a major issue – ‘We can’t carry on with the same old same old.’
• Summarise – ‘Continuous improvement isn’t our goal. It’s our culture.’

Predicting the future fits well with a historical beginning – it completes the arc of your presentation.

If you end with a quotation, make sure it’s relevant and credible – it has to be an authoritative stamp.

Repeating a major issue means pulling out and highlighting a major strand of your presentation, while summarising is about encapsulating your argument in a couple of sentences.

Your ending can also be a change of tone, perhaps signalled by the single word ‘Finally …’. It’s the audience’s cue to come slightly forward again and pay close attention.

As with your opening, it will have more impact if you’ve learned your ending – put down your notes, take a couple of steps towards the audience and address them directly, before a simple ‘Thank you.’

6. Creating your PowerPoint slides

We’ve all been there – watching a seemingly endless, poorly designed slide deck that’s simply restating what the presenter is saying. So common is this tortuous experience that there’s a name for it: Death by PowerPoint. But it doesn’t have to be like this.

Do you need slides at all?

As with your script, the first thing you should ask is ‘Do I actually need this?’ In 2019, Sir Tim Berners-Lee gave the Richard Dimbleby lecture for the BBC. He spoke for about 40 minutes with no autocue (he’d memorised his script) – and no speaker support.

This is a uniquely powerful form of presentation because the audience’s attention is totally focused on that one person. The call to action at the end of a presentation and delivering bad news are also best done without visuals.

Visual support

But if they’re well-judged and relevant, slides or other visuals can add enormously to a presentation – whether it’s photography, video or the ubiquitous PowerPoint. There are, however, two things everyone should know about PowerPoint in particular:

• It’s incredibly versatile and convenient.
• In the wrong hands, it can be unbearably tedious.

Your PowerPoint slides should not essentially be your cue cards projected onto a screen. They shouldn’t be packed margin to margin with text or full of complex diagrams.

If the presentation is live, the audience has come to watch you, not your slide deck. Online, the deck may have to work harder to sustain visual interest.

As with the script, keep your finger poised over that Delete key when you’re putting the deck together.

How many slides?

There’s no hard-and-fast rule about how many slides you should use, but think in terms of no more than one or two a minute on average. And don’t use more than a couple of short video inserts in a 20-minute presentation.

You might have a section where you show a few slides in a sequence or hold a single slide for a couple of minutes, which is fine. Varying the pacing helps to keep a presentation moving.

Optimise for psychology

As self-professed presentation aficionado David JP Phillips notes in his TEDx talk , people – and that includes your audience – have terrible working memories. If you don’t account for this fact in your slides, your talk will not have a lasting impact. In fact, most of it will be forgotten within around 30 seconds.

To counter this effect, David identifies five key strategies to use when designing your PowerPoint:

• Only have one message per slide: more than that and you’re splitting your audience’s attention.
• Don’t use full sentences on slides, and certainly don’t imagine you can talk over them if you do. People trying to read and listen at the same time will fail at both and absorb nothing. Move your running text into the documentation section instead, and keep the slide content short and sweet.
• People’s focus will be drawn to the biggest thing on the slide. If your headline is less important than the content below it, make the headline text the smaller of the two.
• You can also direct people’s attention using contrast. This can be as simple as guiding their point of focus by using white text (on a dark background) for the words you want to highlight, while the surrounding text is greyed out.
• Including too many objects per slide will sap your audience’s cognitive resources. (Your headline, every bullet, any references, even a page number each count as an object.) Include a maximum of six objects per slide and viewers will give a mental sigh of relief. This will probably mean creating more slides overall – and that’s fine.

More Powerpoint and visual aid tips

Here are a few more guidelines for creating your visual aids:

• Never dive into PowerPoint as job one in creating your presentation. Work out your talk’s structure (at least) before designing your slide deck. Making a genuinely effective PowerPoint requires that you know your subject inside out.
• List any visuals you’ll need as you prepare your script. That terrific photo you saw recently could be difficult to track down, and you might need permission and to pay to use it.
• It bears repeating: keep each slide to one key idea.
• Use the build effect of adding one bullet at a time (or use the contrast trick above) and try not to use more than three bullets per frame (or six objects overall).
• Strip each bullet to the bare minimum – no articles (‘a’, ‘an’ and ‘the’), no prepositions (‘in’, ‘at’, ‘to’ etc) and cut right back on punctuation.
• Every word that’s not there for a reason has to go. Delete, delete, delete.

‘Extra’ slides

• Use a ‘walk-in’ slide. Rather than have the audience arrive to a blank screen, this tells them who you are and your presentation’s title.
• Use occasional holding slides in between those with more content – perhaps an image but no text. They give the audience a visual rest and put the focus back on you.
• A plain white background might look fine on a computer monitor, but it will be glaring on a big screen. Invert the norm with a dark background, or use shading or ‘ghosted’ images to break up backgrounds and add visual interest.
• Some colours work better than others on-screen. Blues and greys are soft and easy on the eye. Red is a no-no, whether for backgrounds or text. And if you stick with a light background, favour a more subtle dark grey over black for the text.
• Use sans serif fonts (like Arial, Helvetica or Calibri) and think about point size – make sure it’s easily legible.
• Only use upper case where absolutely necessary.

Images and data

• Photos work well full screen, but they also really stand out well on a black background.
• Make sure your charts and graphics aren’t too complex. The dense information that’s fine on the page will not work on-screen – it’s too much to take in. Graphs behind a TV newsreader are often reduced to a single line going dramatically up or down.
• Don’t present data or graphs and expect them to speak for themselves. You need to find the story and significance in the data and present that .

And finally

• Proofread, proofread, proofread – or risk standing in front of an embarrassing spelling mistake.

Technical check

• Check what laptop they’re using at your venue. If you’ve written your deck on a PC, run it on a PC (and, of course, the same rule applies if you’ve used a Mac).
• If you’ve emailed your presentation to the venue, take a USB copy along as back-up.
• If you’re presenting online, check which platform you’ll be using and get comfortable with it. If someone else will be hosting the event, make sure you arrange a time for a rehearsal, especially if there will be a producer.

7. Delivering your presentation

You’ve put a lot of time and effort into preparing your presentation and now you’ve come to the sharp end – it’s time to stand and deliver.

Run it through

You don’t have to rehearse, but most presenters do and for good reason – it catches weak points and awkward transitions. And, crucially, it bolsters confidence.

Read your script or go through your bullets aloud – it will help to settle your nerves. If you use colleagues as a dummy audience, you can do a sense check too: ‘Does that bit work?’ ‘Have I explained it clearly?’ ‘Do you get the big picture?’ And rehearsing out loud will catch those words and sentences you thought you could say but can’t.

The more you rehearse, the more familiar and natural the presentation will become. Rehearse the technical side too – where the video is going to come in, how you’re going to vary your pace and tone to maintain interest.

Try speaking slightly more slowly than you would normally so the audience catches every word, and don’t be afraid to pause now and again. It gives a breathing space for you and the audience.

Connect with your audience

When you deliver your presentation for real, establish eye contact with the audience, just as you would in a conversation. In a small room with a small audience, talk to individuals. In a larger space, don’t talk to the first couple of rows and ignore the rest – include everyone.

And if you stumble over your words here or there, carry on and don’t dwell on it – you’ll lose your concentration. Audiences are generally forgiving and they might not even notice.

Each audience is unique: they react differently in different places. And although tomorrow might be the tenth time you’ve done the same presentation, it will be the first time this audience sees it. Your duty is to keep it fresh for them.

A final point

This is your presentation – you’re in control and the audience needs to feel they’re in safe hands.

It’s perfectly natural to feel nervous , but it’s the thought of doing it that’s the worst bit. Once you get going – and especially when you sense the audience is with you – the nerves will start to disappear. Try to enjoy it. If you enjoy it, it’s far more likely the audience will too.

And remember: everyone wants you to do well.

8. How to present online

Taking to Zoom or another online platform to present was once the exception. These days, online presenting is as essential a skill as presenting in person.

The switch to online can be nerve-wracking and cause even usually skilled presenters to falter. But there’s no need for that to happen.

Indeed, all of the advice we’ve talked about on preparing, structuring and writing for in-person presenting is equally relevant for your online delivery. You just need to be ready for the unique challenges that remote presentations pose.

An obvious one is that while you still have an audience, it will probably be muted and possibly even unseen (if webcams are switched off). This makes it far more difficult to gauge audience reaction, and if the event is pre-recorded, there might not be any at all – at least not immediately. Clapping and laughing emojis are not quite like the real thing.

Keep eye contact

But although your audience may be many miles away, there are still ways you can – and should – create a sense of connection with them. Your presentation will have much more impact if you do.

Whether the event is live or recorded, at least start with your webcam on (unless you really can only use slides). If it’s an option and feels appropriate, consider keeping your camera on throughout – remember, you are the presentation as much as any visuals.

If you will be on display, make sure you know where your webcam’s lens is and at key moments of your talk look directly into it – and out at your audience – to punctuate those points.

And don’t look at a second screen to cue up your PowerPoint – viewers will think your attention is wandering.

Engage your online audience

Being an engaging speaker is always important, but remember that the online world is already a place we associate with distraction. It’s also easier for a viewer behind their laptop to disguise their wandering attention than it would be for one in an auditorium or boardroom.

This isn’t to say your audience don’t want to give you their attention. But it is more important than ever to keep your presentation sharp and concise. Revisit your structure, your script or cue cards and your slides. Take a really critical eye to it and (as always) delete, delete, delete anything that’s not directly relevant.

If it works for your format, you can look at making your presentation interactive. You can then break the content into short segments, interspersed with comment, polls, questions and discussion. The variety will be a welcome change for your viewers.

Your visuals are part of what will keep people with you – along with the interplay you create between you and them. This means following the best-practice guidance we covered earlier is even more important.

Using Zoom for your presentation? Master the art of online delivery through this simple mix of set-up, delivery and technical tricks @EmphasisWriting Click To Tweet

Modulate your voice

Your tone of voice is extremely important here because presenting online is like radio with pictures. When people say ‘You have a great voice for radio’ what they mean is that it’s easy to listen to, often because you’re using quite a low-pitched, warm and relaxed register.

Listen to voices on the radio and voiceovers and identify the ones you particularly enjoy. What do you like about them? Why do you enjoy some voices and not others?

A flat, unmodulated voice, for instance, is difficult to listen to for long periods (and isn’t likely to inspire anyone).

Experiment with intentionally adding energy to your voice, as internet audio can have a dulling effect. As our trainer Gary Woodward puts it: ‘Turn up the enthusiasm dial even higher than you think, to make sure it comes through.’ And always vary your pace and tone as you would in a normal conversation.

And if it suits the tone of your talk, smile now and again. Smiling is contagious, and people will hear it in your voice even if they can’t see you.

Perfect your transitions

One of the other key challenges of remote presentations is that you have another layer of technology to wrestle with: sharing your PowerPoint online.

This means that many presentations begin with the popular catchphrase ‘Can you see my screen?’

This can also cause many presenters to stumble through their transitions, making the links between their slides clunky. And while remote audiences may be forgiving, for a slick presentation it’s best to prevent these sort of fumbles.

Naturally, practice plays a part here. But you can also give yourself the advantage with your set-up.

Dave Paradi from Think Outside the Slide explains one great way of setting up Zoom so you can smoothly cue up and run your slide deck – and be certain what’s being displayed.

You’ll even be able to see the rest of your screen (but the audience won’t). As you’ll be able to see what’s coming up, your transitions can also be seamless.

The trick is to use one of Zoom’s advanced settings after you hit ‘Share screen’, to share only a portion of your screen:

Advanced screensharing options pop-up box in Zoom, with the options ‘Portion of Screen’, ‘Music or Computer Sound Only’ and ‘Content from 2nd Camera’. The ‘Portion of Screen’ option is highlighted in blue.

This will give you a frame you can move to the part of the screen you want the audience to see.

Put your PowerPoint slides into ‘presenter view’ before launching the screenshare. Then you’ll be able to see the upcoming slides and your notes throughout, and your animations (like build slides) will work as normal.

Zoom’s ‘portion of screen’ setting in action

Presenter view in PowerPoint, with the current displayed slide on the left and the upcoming slide displaying smaller on the right, with notes below it. There is a notification saying ‘You are screen sharing’ at the top and a sharing frame positioned around the current slide.

The other part of the trick? Set it up in advance shortly before you’re due to speak. Once you’re happy with the set up, you can stop sharing until it’s time to kick off your talk. When you return to ‘Share screen’ again, it will reopen the frame in the same place.

Dave shows you the process in this video:

Five practical tips for a truly professional online presentation

You’re happy with the content of your talk, you’ve ruthlessly streamlined your slides and mastered your radio voice. Now just make sure you cover these crucial practicalities for a polished presentation:

1. Create a good space Make sure you have your environment well set up:

• Keep the background on display as tidy and minimalist as possible – a plain wall or backdrop is great, if you can.
• Manage and minimise background noise (shut the window, ensure your phone’s on silent, put the cat out, make sure someone’s watching the kids in another room – whatever it takes).
• Check your lighting: have your light source in front of you, not behind you (or you’ll be in shadow).
• Set up your computer or device at eye level so that you are well-framed and facing it straight on – avoid looming above it while providing a lovely view into your nostrils.

2. Think about your appearance Dress in the same way you would if the presentation were in person, and judge your choice of attire based on the formality of the event and your audience.

3. Practise! Run through the presentation and rehearse the technical side. Practise your transitions, including the initial cueing up of your slides (perhaps using the Zoom tip above), so that you can be confident in doing it all smoothly.

4. Be primed and ready Log in early on the day of your talk. Check all your tech is working, get your headset on and ensure everything is set up well ahead of time. This will save any last-minute issues (and stress) and means you can hit the ground running.

5. Stand and deliver Even online, consider giving your presentation standing up, if you can do so comfortably (adjusting your device or webcam accordingly). This may put you more into a presenting frame of mind and will differentiate you from most remote presenters.

Are you still there?

Live audiences have a group dynamic – as soon as a few people start laughing it becomes infectious and the others join in. It’s naturally different online. But that doesn’t have to throw you.

You might not get that immediate feedback, but don’t overcompensate and feel you have to win them back.

Yes, it’s often more difficult to gauge an audience’s reaction online – especially if their audio is muted and their webcams off. Yes, this can be daunting. But they are still out there listening. You may or may not hear (or see) laughter, but they could still be smiling and very interested in what you have to say. Have faith in your own content. Whatever form your delivery will take, keep coming back to your purpose and message for giving this talk – and keep considering the people you’ll be talking to. Whether the address will be online or in person, it is keeping this focus which is the key to every powerful presentation.

Ready to learn even more? Work one-to-one on your presentation-writing skills with one of our expert trainers or join our scheduled presentation-writing courses . If your team are looking to upskill, we also offer tailored in-house training . And if fear of presenting is holding your team back, check out our in-house course The reluctant presenter .

Image credit: lightpoet / Shutterstock

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These days he's one of Emphasis' top business-writing trainers, but in previous career lives Jack has written for many public and private sector organisations. He has an in-depth knowledge of the engineering and manufacturing sectors, particularly the UK automotive industry. As the lead scriptwriter for chairmen and CEOs, he has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches.

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27 Presentation Examples That Engage, Motivate & Stick

Browse effective professional business presentation samples & templates. Get great simple presentation examples with perfect design & content beyond PowerPoint.

7 minute read

helped business professionals at:

Short answer

What makes a good presentation.

A good presentation deck excels with a clear, engaging narrative, weaving information into a compelling story. It combines concise, relevant content with visually appealing design to ensure simplicity and impact.

Personalizing the story to resonate with the audience's interests also enhances engagement and understanding.

Let’s face it - most slides are not interesting - are yours?

We've all been there—trapped in a never-ending session of mind-numbing slides, with no hope in sight. It's called "Death by PowerPoint," and it's the silent killer of enthusiasm and engagement. But fear not! You're a short way from escaping this bleak fate.

We've curated perfect presentation examples, crafted to captivate and inspire., They will transform your slides from yawn-inducing to jaw-dropping. And they’re all instantly usable as templates.

Prepare to wow your audience, command the room, and leave them begging for more!

What makes a bad presentation?

We've all sat through them, the cringe-worthy presentations that make us want to reach for our phones or run for the hills. But what exactly pushes a presentation from mediocre to downright unbearable? Let's break it down:

Lack of clarity: When the presenter's message is buried in a heap of confusing jargon or irrelevant details, it's hard to stay focused.

Poor visuals: Low-quality or irrelevant images can be distracting and fail to support the main points.

Overloaded slides: Too much text or clutter on a slide is overwhelming and makes it difficult to grasp the key ideas.

Monotonous delivery: A presenter who drones on without variation in tone or pace can quickly put their audience to sleep.

No connection: Failing to engage with the audience or tailor the presentation to their needs creates a disconnect that stifles interest.

What makes an exceptional presentation?

A clear structure set within a story or narrative: Humans think in stories. We relate to stories and we remember stories, it’s in our genes. A message without a story is like a cart full of goods with no wheels.

Priority and hierarchy of information: Attention is limited, you won’t have your audience forever, 32% of readers bounce in the first 15 seconds and most don’t make it past the 3rd slide. Make your first words count. They will determine whether your audience sticks around to hear the rest.

Interactive content: Like 99% of us, you’ve learned that presentation = PowerPoint. But that’s the past, my friend. PowerPoint is inherently static, and while static slides can be really beautiful, they are all too often really boring. Interactive slides get the readers involved in the presentation which makes it much more enjoyable.

Wanna see the actual difference between static and interactive slides? Here’s an example. Which one would you lean into?

Get started with business presentation templates

We have quite a few presentation examples to show you further down the page (all of them creative and inspiring), but if you’re itching to start creating your first interactive presentation I don’t blame you.

You can grab a presentation template that you like right here, right now and get started on your best presentation yet, or you can check out our perfect presentation examples and get back to your template later…

Business presentations by type and use

The arena of business presentations is deep and wide. You can easily get lost in it. But let us be your guide in the business document jungle.

Below is a quick bird’s eye view of the main presentation types, what each type is used for, where it’s situated in the marketing and sales funnel, and how you should measure it.

Let's dive right in.

Perfect presentation examples to inspire you

Feeling ready to unleash your presentation skills? Hold on to your socks, because we've got a lineup of battle-tasted business presentation samples that'll knock ’em right off!

From cutting-edge design to irresistible storytelling, these effective business presentations exemplify best practices and are primed to drive results.

See exceptional presentations by type:

Report presentations

Effective report presentations distil complex data into clear insights, essential for informed decision-making in business or research. The key lies in making data approachable and actionable for your audience.

Meta interactive corporate report

SNC DeserTech long-form report

Business report

Pitch deck presentations

Pitch deck presentations are your storytelling canvas to captivate investors, blending inspiring ideas with solid data. It's essential to create a narrative that showcases potential and practicality in equal measure.

Cannasoft investment pitch deck

Y Combinator pitch deck

Investor pitch deck

One-pager presentations are a masterclass in brevity, offering a snapshot of your product or idea. This concise format is designed to spark interest and invite deeper engagement.

Yotpo SaaS product one-pager

Octopai outbound sales one-pager

Startup one-pager

Sales deck presentations

Serving as a persuasive tool to convert prospects into customers, sales deck presentations emphasize product benefits and solutions. The goal is to connect with your audience's needs and present a compelling solution.

ScaleHub sales deck

Deliveright logistics sales deck

AI sales deck

Product marketing presentations

Product marketing presentations are a strategic showcase, introducing a new product or feature to the market with a focus on its unique value proposition. It's not just about listing features; it's about weaving a narrative that connects these features to real customer needs and desires.

Mayku physical product deck

Matics digital product brochure

Modern product launch

Business proposal presentations

At the heart of closing deals, business proposal presentations combine persuasive argumentation with clear data. Articulating the unique value proposition and the mutual benefits of the proposal is key.

WiseStamp personalized proposal deck

RFKeeper retail proposal deck

General business proposal

White papers

White paper presentations are an authoritative deep dive into a specific problem and its solution. Providing well-researched, informative content educates and influences your audience, showcasing your expertise.

Drive automotive research white paper

Executive white paper

Business white paper

Case studies

Case study presentations use real-world success stories as a storytelling tool. Building trust by showcasing how your product or service effectively solved a client's problem is their primary function.

Boom25 interactive case study deck

Light mode case study

Business case study

Business plan presentations

Business plan presentations lay out your strategic roadmap, crucial for securing funding or internal buy-in. Clearly articulating your vision, strategy, and the practical steps for success is vital for a successful deck.

Start-up business plan

Business plan one-pager

Light mode business plan

Best presentation content examples

The secret sauce for a business presentation that leaves a lasting impression lies in delivering your content within a story framework.

3 presentation content examples that captivate and inspire the audience:

1. Inspirational story:

An emotional, relatable story can move hearts and change minds. Share a personal anecdote, a customer success story, or an account of overcoming adversity to create a deep connection with your audience.

Remember, vulnerability and authenticity can be your greatest assets.

2. Mystery - Gap theory:

Keep your audience on the edge of their seats by building suspense through the gap theory. Start by presenting a problem, a puzzle, or a question that leaves them craving the answer. Gradually reveal the solution, creating anticipation and excitement as you guide them through the resolution.

3. The Hero's Journey:

Transform your presentation into an epic adventure by incorporating the classic hero's journey narrative.

Introduce a "hero" (your audience), and introduce yourself or your company as a “guide” that will take them on a transformative journey filled with challenges, lessons, and triumphs.

This powerful storytelling structure helps your audience relate to your message and stay engaged from start to finish.

Here’s a great video on how to structure an effective sales story:

Best presentation document formats

Selecting the right format for your business presentation plays a huge part in getting or losing engagement. Let's explore popular presentation document formats, each with its own unique advantages and disadvantages.

PowerPoint : Microsoft's PowerPoint is a tried-and-true classic, offering a wide array of design options and features for crafting visually appealing static presentations.

Google Slides : For seamless collaboration and real-time editing, Google Slides is the go-to choice. This cloud-based platform allows you to create static presentations that are accessible from anywhere.

Keynote : Apple's Keynote offers a sleek, user-friendly interface and stunning design templates, making it a popular choice for crafting polished static presentations on Mac devices.

PDF: PDF is ideal for sharing static presentations that preserve their original layout, design, and fonts across different devices and operating systems.

Prezi : Break free from traditional slide-based presentations with Prezi's dynamic, zoomable canvas. Prezi allows you to create interactive decks, but it follows a non-chronological presentation format, so it may take some time to get the hang of it.

Storydoc : Elevate your presentations with Storydoc's interactive, web-based format. Transform your static content into immersive, visually rich experiences that captivate and inspire your audience.

Best tool to create a perfect presentation

There are countless presentation software options. From legacy tools like PowerPoint or Google Slides to more modern design tools such as Pitch or Canva.

If you want to create pretty presentations any of these tools would do just fine. But if you want to create unforgettable, interactive experiences , you may want to consider using the Storydoc interactive presentation maker instead.

Storydoc specializes in storytelling. You get special storytelling slides built to help you weave your content into a compelling narrative.

You can do better than “pretty” - you can make a presentation that engages, motivates and sticks.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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Few of us feel entirely comfortable writing a presentation. There is something very daunting for many people about the process of moving your thoughts from your head to paper (or a series of slides on the computer).

However, there are things that you can do to help yourself. These include knowing your material well and taking time to consider what you want to say.

This page provides advice on how to write a presentation. It discusses the initial writing, and then also explains how to review and edit your work. This will help to ensure that your presentation is as effective as possible.

Before you start...

Before you start to write your presentation, you need certain information: the objective, the subject, and details of the audience, for example. For more about this, see our page on Preparing Your Presentation .

Based on the information you have gathered, you should also have started to develop your ideas and select the main points to include. For more about this, see our page on Organising Your Material .

Some basic starting points

There are two really important things to remember when starting to write a presentation:

1. Give your presentation an introduction, a main message, and a conclusion.

Some people summarise this as ‘say what you’re going to say, say it, then say what you’ve said’ .

However, that is not the whole story. Your introduction needs to ‘set the scene’ a bit and give a broad outline of what you are going to cover in your presentation. If you are using presentation software such as PowerPoint, this should be a single slide. Your conclusion needs to sum up and present your main message to your audience, probably again in a single slide.

If you are taking questions after your presentation, and you are using PowerPoint, you will probably have a slide up on the screen during questions. You could, of course, have a final slide that says something like “Thank you for listening, any questions?”, or gives your contact details.

However, you could also leave up a final slide that highlights your conclusions.

This will help to ensure that your key messages remain in the minds of your audience.

2. Think about using stories to get your message across

We are hard-wired by thousands of years of evolution to listen to stories. Stories helped us survive by reminding us about important behaviours. We therefore tend to remember them much better than dry lists of facts or bullet points.

It is much easier to work with this than ignore it.

There are two aspects of this.

First, you should try to think about your presentation as telling a story to your audience. What is the point that you are trying to make, and how can you best get it across?

Second, it is helpful to use stories as part of your presentation . For example, if you start by telling a story or anecdote, it will act as a ‘hook’ to draw in your audience. You can also use stories to illustrate each point you want to make. Of course, your story has to link to your main message, because you can pretty much guarantee that your audience will remember the story much longer than the conclusion!

Structuring Your Presentation

The structure and content of your presentation will of course be unique to you.

Only you can decide on the best way to present your messages.  However, you might like to consider some standard presentation structures for inspiration:

1. Harnessing the Power of Three

In public speaking and rhetorical debate, as well as in much communication, three is a magic number.  The brain finds it relatively easy to grasp three points at a time.

People find three points, ideas or numbers, easier to understand and remember than four or more. 

You could therefore structure your presentation using the magic number of three.

For example, your presentation should have three main elements: the introduction, middle and conclusions. Within the main body of your presentation, divide your key message into three elements and then expand each of these points into three sub-points.  If you are using a visual aid such as PowerPoint, limit the number of bullet points to three on each slide and expand on each of these as you go along.

What should you do if you have more than three points to make?

Reduce them until you don’t have more than three points!

Your audience will probably only remember three of your five or six points anyway—but which three? Do the work for them, and identify the three most important points, and leave the others out.

2. What, Why, How?

An alternative structure uses the questions “What?”, “Why?” and “How?” to communicate your message to the audience. In a way, this also harnesses the power of three, but is a special case for driving action.

“What?” identifies the key message you wish to communicate. Think about the benefit of your message for your audience. What will they gain, what can they do with the information, and what will the benefit be?

“Why?” addresses the next obvious question that arises for the audience .  Having been told “what”, the audience will naturally then start to think “why should I do that?”, “why should I think that?” or “why should that be the case?”. Directly addressing the “why?” question in the next stage of your presentation means that you are answering these questions and your talk is following a natural route through the material. This will ensure that you have the audience on your side immediately.

“How?” is the final question that naturally arises in the audience’s mind . They want to know how they are going to achieve what you have just suggested.  Try not to be too prescriptive here. Instead of telling people exactly how they should act on your message, offer suggestions as to how they can act, perhaps using examples.

You should try to back up what you say with evidence. You can use case studies, personal examples or statistics here, but try to ensure that you use them in the form of stories.

There is more about this on our page Presenting Data .

Editing Your Content

Once you have a first draft of your presentation, it is important to review and edit this.

This will help to ensure that it really does get your message across in the most effective way.

When editing presentation content, you should consider:

The language . Make sure that what you are saying will be clear to your audience. Remove any jargon and try to use plain English instead. If necessary, explain terms when you first use them.

Sentence structure .  Use short sentences and keep the structure simple. Remember that you will be talking through your ideas and that the audience will be listening rather than reading.

The flow . Make sure that your presentation structure leads your audience through your ideas and helps them to draw your conclusion for themselves.

Use metaphors and stories to aid understanding and retention.

‘Hooks’ to get and hold the audience’s attention . Ensure that you have included several ‘hooks’ at various points in the presentation. This will help you to get and then keep the audience’s attention. These might be stories, or audience participation, or some alternative visual aids , such as a short video.

Check, and double check, for spelling and grammar . Make sure that any presentation slides or illustrations, titles, captions, handouts or similar are free from spelling mistakes.

Ideally, you should take a break from the presentation before editing so that you can look at your writing with a fresh pair of eyes.

You might also want to ask a friend or colleague to have a look, particularly at the flow and the language. If possible, ask someone who is not familiar with the material .

A final thought

The actual writing of your presentation is really the final stage of your preparation.

If you have done your homework, you will already be clear about the reason why you are presenting, the subject matter, and the main points you want to make. Actually putting it down on paper should therefore be relatively straightforward.

Continue to: Deciding the Presentation Method Preparing for a Presentation

See also: Organising the Presentation Material Working with Visual Aids Coping with Presentation Nerves Dealing with Questions

How To Write A Presentation: An Ultimate Guide

Table of Contents

Preparing a presentation can be a daunting experience. Standing in front of an audience to give a speech can be an even more overwhelming prospect. However, you are unlikely to get through university without having to create a presentation. Depending on your subject, instructors may require you to provide feedback from a group task or deliver the findings of a scientific experiment. Whatever the topic, you’ll be presenting to your tutor and fellow students. While preparing a presentation and making your case in front of them is not easy, especially if you’re not used to doing it, it is a good practice since many employers use presentations as part of the recruitment process.

How to Write a PowerPoint Presentation Successfully

Creating an excellent PowerPoint presentation is a skill that any professional must have, especially in the corporate and business world. The problem? It is very easy to get it wrong. From poor color choices to confusing slides, a bad PowerPoint slideshow can distract the audience from the awesome content. A PowerPoint presentation is like a poster presentation; only that the information is on computer slides rather than actual posters. It often accompanies and enhances oral presentations instead of serving as speaking notes. Well-designed slides used sparingly and with good timing can be brilliant. Heck, they can even make an otherwise good presentation awesome. Here are some tips to help you illustrate why your creative talents are the perfect ingredients for a killer presentation.

Use the 10-20-30 Rule

A PowerPoint slide should only have the main points. Guy Kawaski suggested the 10-20-30 rule to make presentations engaging and captivating. He says that a good presentation should not contain more than ten slides, shouldn’t last for more than 20 minutes, and the content should not be more than 30 points. But how do you make your texts lean on the slides? Draw relevant information from your narrative and feature only core ideas and points on slides. You can use the “6×6 technique” to avoid getting too wordy. This guideline suggests using no more than six bullet points or lines per slide with no more than six words per line.

Write an abstract for a Presentation

The purpose of an abstract is to highlight the most critical information in a piece of writing. However, a presentation abstract is different. Try to think of it as an invitation to a party. You want to create as much excitement and curiosity for your presentation as possible. Writing an abstract for a presentation requires the presented information to be more succinct. Unlike a typical abstract or executive summary, the presentation abstract should have less than 250 words and have a simplified and condensed breakdown. The abstract should come after your short bio.

Write A Presentation Outline

When preparing a presentation, there are various ways you can use it to share relevant ideas. One tool that helps presenters is a presentation outline – a synopsis of a talk or pitch. Presentation outlines help you organize your agenda and create a logical flow of thoughts in your script. They give you a clear path to transition your audience from your current status to where you want them to be. Follow these steps to create an outline for your presentation:

• Consider the purpose of your presentation
• Create a structure – introduction, main body, and conclusion
• Use an attention grabber
• Consider visual content
• Include a call to action

Use a Paper Writing Service

Writing presentations can be a stressful process. Students often struggle to get it right and need a guiding hand to help them create engaging and captivating slides. Luckily, CustomWritings presentation writing services that can take care of your PowerPoint presentations. Their team of writers can break down any topic to create slides precisely according to your custom instructions. Besides, the company offers presentation examples and other academic writing services, such as research papers, term papers, assignments, admission essays, and dissertations, at affordable prices across the board for all sorts of projects. No matter your academic level. Whether a Ph.D. or Master’s, you will always get personalized, original, quality, and professional papers at accommodating rates.

Stick to One Idea Per Slide

Like keeping slides virtually uncluttered, focusing on one key idea per slide can help your audience quickly follow along. Too many ideas on one slide can detract the audience from the significance of each idea. By featuring only one point per slide, you also give the idea room for visual impact. For instance, you can experiment with fonts and image sizes to deliver the desired effect.

Include Powerful Visuals

Adding visual elements to your presentation makes your deck more engaging and dynamic. However, the caveat is that visuals used as an afterthought can counter your ideas rather than complement them. Such visuals as nostalgic photos can appeal to the audience’s emotions in a way that a generic stock picture might not. Likewise, using eye-catching charts and graphs to simplify complex information instead of writing out a slew of statistics as text can keep your audience from getting overwhelmed with data. Remember that visual aids should complement your oral presentations, not repeat them or deliver the presentation for you.

Be Savvy with Design Details

A good design can make or break a presentation. If you haven’t got a budget for a designer, presentation tools, such as Canva and Visme, can help you make great slides. Firstly, use color consistently. Bright colors can dazzle, but too many can be off-putting. Use the colors most relevant to your message. Secondly, be consistent with the font. Consistent designs make your presentation look professional. Don’t switch from caps and lower case, Cosmic Sans to Times New Roman, or 10-to-18-point text size. Keep your on-screen text uniform for a more cohesive message. Lastly, format to precision. A wonky line on a slide or a badly pixelated graphic can put some people off, as it looks like you haven’t tried very hard, or worse, you just aren’t good enough. In a snapshot;

• Use color sparingly
• Use font consistently
• Format to perfection

Polish Several Times

Like your favorite shoes, a good presentation needs a few rounds of dusting before it’s all shiny and sparkly. Don’t be afraid to get messy. Arrange your ideas side-by-side and discover new connections that you didn’t see before. You should edit the slides ruthlessly. At first, you may have a considerable amount of information and struggle to get down six bullet points per slide. Edit thoroughly until you pair your message down to the bare essentials. You can also get a fresh pair of eyes to refine your presentation.

Final Thought about Presentation Writing

Written presentations are a powerful way to share ideas – if you create a deck that communicates your points clearly and effectively. Other communication dynamics, such as your oratory skills and body language, can influence your presentation’s success. Nonetheless, a well-written presentation is a resource that your audience can revisit long after you’ve shared it. By applying these PowerPoint presentation tips, you’ll be in a stronger position to inform, entertain, inspire, and activate your audience through a clear message.

Join the thousands who have sharpened their business writing skills with our award winning courses.

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17 PowerPoint Presentation Examples That Show Style and Professionalism

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By Iveta Pavlova

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There are way too many bad PowerPoint presentation examples that can bore you to death. Well, today’s post is not about them. We believe that it’s always important to show the good examples out there and follow their lead. We admit it, it was pretty hard to dig out the good PowerPoint presentation examples from the mass. We’ve added our opinion on each piece and why we believe it’s worthy of being included in this collection. Let’s begin!

You may be interested in  The Best Free PowerPoint Templates to Download in 2022

1. The Sketchnote Mini-Workshop by Mike Rohde

An eye-catchy PowerPoint presentation example whose content is fully hand-written. What we love about this design, is the high personalization level that is achieved via handwriting. It almost feels like the author is drawing and writing in front of the viewers’ eyes. A digital presentation that conveys a physical feeling.

2. 10 Ways to Spread The Love in The Office by Elodie A.

The following presentation is a real eye candy. We can’t help it, the cartoon style lives in our hearts. An incredibly appealing PowerPoint presentation that brings positive vibes and a good mood through vibrant cartoon illustrations. It gets bonus points for the usage of bullet points and little text.

3. The Great State of Design with CSS Grid Layout and Friends by Stacy Kvernmo

A presentation that tells a story is always a good example that everyone should follow. This PowerPoint presentation has a lot of slides that tell different mini-stories. The way they are depicted is really engaging – they almost look like a sequence of frames that make up a video. This technique really nails the viewers’ attention.

4. We live in a VUCA world by Little Dragon Films

A classy design of a PowerPoint presentation example – a dark theme and white font on top with just a single color accent – red. Such designs are really suitable for serious topics like this one. To soften the contrast between the black background and white font, the author has used a gradient on the background which gives the illusion of soft light in the middle of the design.

5. 2017 Marketing Predictions—Marketo by Marketo

A design that was made over a year ago but it’s still really trendy. In the following PowerPoint presentation example, we can see the combination of 3D shapes, beautiful hand-written fonts, negative space techniques, and more. The overall feeling is of futuristic design. Moreover, they used the color of 2018 – Ultra Violet for their color scheme. Maybe, they did predict the future after all.

6. 10 Ways Your Boss Kills Employee Motivation by Officevibe

Who doesn’t like to see a familiar face? We know your audience does! It’s proven that if you show a familiar face to your viewers, you nail their attention and boost their engagement level. This is the technique used in the following PowePoint presentation. Moreover, the inner slides of the presentation are also cartoons with big conceptual illustrations and little text. The formula for a really good presentation.

7. How to Successfully Run a Remote Team from Weekdone.com

We haven’t really seen many PowerPoint presentation examples with top-view illustrations. The following presentation really reminded us that when presenting to an audience, you should always think: How to make your design stand out from the rest? Well, this one really caught our eye. In addition, we love the bright colors, geometric shapes, and overall flat feeling, all of which are among the graphic design trends for 2022 .

8. SXSW 2018 – Top Trends by Matteo Sarzana

People love visuals and this is an undeniable fact. The whole PowerPoint presentation is built on high-quality photos, each including a little tagline in the middle. We love the consistency, we love the factor of surprise, and we love the high engagement level this presentation creates. Just make sure to back up such presentation type with a good speech!

9. How to study effectively? by sadraus

Semi-transparent overlays, geometric shapes, a video inside… Everything about this PowerPoint presentation screams “modern”. The grayscale coloring is accompanied by a fresh green color accent. The choice of images clearly suggests that the target audience is young people. The overall feeling that we get from this PowerPoint presentation – is youthful and modern.

10. Study: The Future of VR, AR, and Self-Driving Cars by LinkedIn

A presentation about the future should look futuristic, right? The following PowerPoint presentation example is proof that you should always connect the subject of your presentation to its design. Everything in this presentation speaks of futuristic: the choice of fonts, colors, effects, and even some elements look like holograms from the future.

11. 9 things I’ve learned about SaaS by Christoph Janz

A PowerPoint presentation example created in a consistent style by using a blue theme. Why did we include this presentation? We love the fact that the author has shown an alternation of text and visuals (from slides 7 to 22). This technique is proven to hold the attention of the viewer. Moreover, the way the graphics are presented (on a napkin) draws the interest even more.

12. How To Achieve Something Extraordinary In Life by Sultan Suleman Chaudhry

A PowerPoint presentation example that shows consistency and style by using a strict color scheme: orange, beige, and deep blue. Orange and blue are one of the most popular contrasting combinations widely used in all kinds of designs. If you are not sure what colors to go with, simply choose a tested color scheme.

13. New trends to look out for 2018 winter season by FemmeConnection

Geometric shapes and negative space techniques are among the  graphic design trends for 2018  which is why we see them often in PowerPoint presentation examples and other designs. In the following presentation, we can see a collection of women’s clothes presented in a very engaging way with the help of rounded geometric shapes, negative space technique, and the color pink.

14. Fear of Failure by Sultan Suleman Chaudhry

Speaking of the usage of geometric elements in the presentation’s design, let’s see another example. An elegant design decorated with circles, triangles, and more geometric details. What else we love about this presentation is that it only has one color accent – light yellow which looks classy and pleasant for the eye.

15. The Three Lies About Your Age by Sean Si

A great choice of fonts, beautiful semi-transparent geometric elements, and trendy futuristic colors. This is one of the PowerPoint presentation examples that we absolutely love. The story is engaging and the design is extremely appealing – a combination that keeps the viewers’ eyes on the screen from the beginning till the end.

16. Secrets to a Great Team by Elodie A.

Bright, fun, using lots of illustrations and cartoon characters – definitely our kind of PowerPoint presentation. Why do we love it so much? Well, cartoons are real ice-breakers between you and your audience. Moreover, cartoon characters are easier to relate to than a real human face. If you need to connect on a deeper level with your audience, this is your kind of presentation!

You’d probably like to learn  4 Invaluable Presentation Design Tips You Wish You Knew Earlier

17. How to Build a Dynamic Social Media Plan by Post Planner

A great presentation PowerPoint example with watercolor illustrations and backgrounds that look hand-drawn. We also see semi-transparent colorful overlays, high-quality conceptual photos, and great, useful content. What more would you want from a presentation, right?

We always love to hear your opinion about stuff. So, what do you think of these PowerPoint presentation examples? Do you think that you’ve created a presentation better than these? We’d love to see your own creations in the comments below if you want to share them with us.

You may also be interested to read these related articles:

• 7 Most Popular Software for Presentations
• 4 Invaluable Presentation Design Tips You Wish You Knew Earlier
• 70 Inspiring Presentation Slides with Cartoon Designs
• Need PowerPoint Backgrounds?The Best Places to Check Out [+ Freebies]

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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Blog Data Visualization 120+ Presentation Ideas, Topics & Example

120+ Presentation Ideas, Topics & Example

Written by: Ryan McCready May 08, 2023

Did you know that 46% of people can’t sit through a presentation without losing focus? 

That’s why I wanted to learn how to make a presentation that will captivate an audience. After looking at hundreds of different authors, topics and designs, I’ve assembled over 100 presentation ideas and tips on how to design a compelling presentation for:

• Social media
• Online courses
• Pitch decks
• Lead generation

In this blog, you’ll find 120+ presentation ideas, design tips and examples to help you create an awesome presentations slide deck for your next presentation.

To start off, here’s a video on the 10 essential presentation design tips to make sure that your presentations don’t fall under the YAWN category.

1. Use a minimalist presentation theme

CREATE THIS PRESENTATION TEMPLATE

The best designs can also be some of the simplest you see. In the Airbnb pitch deck below, they use a minimalist color scheme and font selection.

A minimalist design is sleek, organized and places the most important thing in focus: your information. There are no distracting stock images, icons, or content. Everything on this unique presentation feels like it belongs and works together perfectly. 

Learn how to customize this template:

2. Use a consistent design motif throughout your presentation

Here’s a go-to tip to for a cohesive presentation design: use a design motif. The motif could be a recurring shape (like circles, lines or arrows) or symbol (like a leaf for “growth” or a mountain for “goals”). For more ideas, check out our guide to common symbols and meanings used in design .

For example, this  presentation template uses circles as a design motif. The same circle icon is used in three different colors to add a bubbly touch to the design. The team photos are also incorporated using circle frames:

3. Use an eye-catching presentation background image

Like with any type of design work, you should want to catch the eye of your audience. In a presentation, this should be done from the beginning with a  compelling background image or a color gradient.

In this presentation template, the creators were able to do just that with a landscape photo. When a presentation like this is seen on social media, during a webinar or in person, your audience will definitely listen up.

4. Visualize your points with icons

Icons are the perfect visuals to include in presentations. They’re compact and can convey a concept to your audience at a glance. You can even combine multiple icons to create custom illustrations for your slides. 

Use the Icon Search in Venngage to find illustrated and flat icons:

5. Use a black & white color scheme for a corporate presentation design

In the presentation below there are only two colors used: black and white. Now, you might be worried that only using two colors is boring, but it all comes down to balance.

Playing off the ideas of classic minimalism, the designer made this presentation look sleek and professional. And now your content can be the main attraction of your presentation as well!

6. Repurpose your slide deck into an infographic 

Different types of presentations serve different purposes and sometimes it helps to work smarter, not harder when you are creating a unique presentation. In fact, the spacing, layout, and style used in this presentation makes it easy to repurpose the same images into an infographic.

This allows you to create two unique pieces of content from one idea!  Which is exactly what  Officevibe did .

Join Venngage’s CEO, Eugene Woo, to learn how you can design impactful infographics that will help maintain trust, increase productivity and inspire action in your team.

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7. Break your genre mold for a fun presentation idea

When I first clicked on this creative presentation from SEMrush, I was not expecting to be transported into a comic book. I’m glad I clicked because it may be the most unique slide deck I have ever seen. Going this extreme with your presentation ideas may seem a bit risky, but to be able to break the mold in this age of cookie-cutter presentations is worth it.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

8. Make your presentation cover slide count

As I was scrolling through all of the presentations, this one made me stop in my tracks. It could be that I have a life-long love of Star Wars, or it could be that their presentation cover slide was designed to do just that: grab your attention. That’s why you should not stick with a boring, text-only title slide. Don’t be afraid to use icons and illustrations to make a statement.

9.  Alternate slide layouts to keep your presentation engaging

Keeping your audience engaged throughout an entire presentation is hard, even if you have been working on your presentation skills . No one wants to look at slides that look exactly the same for an hour. But on the other hand, you can’t create a unique masterpiece for each slide.

That’s why I’m very impressed with what the designers did in the presentation example above. They use a consistent visual theme on each slide, but alternate between vertical and horizontal orientations.

The swapping of orientations will show people that the presentation is progressing nicely. It can help you make a strong, almost physical, distinction between ideas, sections or topics.  

10. Make your audience laugh, or at least chuckle

Sometimes you need to not take your business presentations too seriously. Not sure what I mean? Go check out slide number 10 on this slide deck below.

If you did not actually laugh out loud, then I don’t know what to tell you. Small illustrated embellishments can be very powerful because they evoke an emotional response and to gain your audience’s trust.

Did you know 70% of employees think that giving a good presentation is an essential workplace skill? Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

11. Supplement your presentation with printed materials

Printed takeaways (such as brochures and business cards ) give audience members a chance to take home the most important elements of your presentation in a format they can easily access without using a computer. Make sure you brand these materials in a way that’s visually consistent with your slide deck, with the same color scheme, icons, and other iconic features; otherwise, your recipients will just end up scratching their heads.

If you’re giving people multiple materials, try packaging them all into one convenient presentation folder. There are over 100 styles with a wide range of custom options, so feel free to get creative and make your folder stand out. Sometimes a unique die cut or an unusual stock is all you need to make something truly memorable. Here are some brochure templates to get you started.

12. Only use one chart or graphic per slide 

Having too much information on a slide is the easiest way to lose the focus of your audience. This is especially common when people are using graphs, charts or tables .

In this creative slide deck, the author made sure to only include one focal point per slide, and I applaud them for it. I know this may sound like a simple presentation tip, but I have seen many people lose their audience because the slides are too complex.

13. Keep your employee engagement presentations light   

Sometimes you need to get away from stuffy, professional presentation ideas to capture your audience’s attention. In this case, Officevibe used some very colorful and playful illustrations to stand out from the crowd.

I mean, who could not love the plant with a face on slide number 9? And if you want to see some more icons and illustrations like this, be sure to check out our article on how to tell a story with icons.

14.  Feature a map when talking about locations

Including a map in your creative presentations is a fantastic idea! Not only do they make an interesting focal point for your slide layout, they also make location-based information easier to understand.

This cool presentation example by our pro designers at Venngage uses maps to visualize information. This map both dominates the screen, and also displays all the locations being covered.

15. Use a font that is large and in charge 

If you are presenting to a small group or a packed stadium, make sure your audience can see your text! Use a large and in charge font that can be read from even the nosebleed seats. 

Honestly, you really never know where your unique presentation will be seen. It could be seen in a conference room or conference hall, and everything in between. Be ready to present almost anywhere with a bold and easy to read font.

16. Use pop culture references to build a fun presentation 

Using a meme or pop culture reference is another way that you can jive with your audience. It can be used to quickly get a point across without saying a word or create a moment that you can connect with the room. For example in this presentation, they used Napoleon Dynamite to give the audience feelings of nostalgia.

17. Use more than one font weight on your presentation cover slide

Just like you would never use one font on an infographic, you should never use just one font on your presentation (for more tips, read our guide on how to choose fonts ). In this presentation example from HubSpot, they use a bunch of different font weights to add emphasis to key words and ideas.

As you can see, they use a bold font on the presentation cover to bring attention to Steve Jobs name. This makes it easy for the audience to know what your presentation is going to be about from the beginning as well. 

18. Use a color theme for each idea 

Color is another extremely powerful nonverbal tool that you can use to guide your audience. By using a different color for each section of your creative presentation, Dell is able to clearly indicate when they are switching points or ideas.  Going from green to orange, and even red almost effortlessly.

This is a great way to design a list, guide, or a  how-to presentation as well. And each color can be assigned to a different step or number with ease. 

Need help picking the perfect color palette? Start here !

19. Use illustrations instead of pictures 

An easy way to keep your design consistent throughout your unique presentation is to use illustrations like in this slide deck by Domo.

They used illustrations instead of pictures to show off their subject on slide numbers 4-10 and it looks fantastic. This will ensure that the audience focuses on the content, instead of just the photo they could have used.

It also helps that illustrations are a top design trend for 2020 .

20. Use contrasting colors to compare two perspectives or sides of an argument 

Contrasting colors can be used to quickly show each side of topic or an argument. For example in this presentation, they use this trick to show the difference between their company and the competition.

They use color very effectively in this example to show their company is better, in a nonverbal way. With a lighter color and illustrated icons, the company is able to position them as the better choice. All without saying a word.  

Now if they would have used similar colors, or a single color the effect wouldn’t have been as strong or noticeable.

21. Include your own personal interests

This example is one of the most interesting and cool presentations I have seen in awhile, so I suggest checking out the entire thing. The creator inserts a bunch of his personal interests into the slide to make his presentation about education fun and relatable. And they even use a Super Mario Bros inspired presentation cover, so you know it has to be fantastic! 

22. Try to stick to groups of three 

How many major ideas should be present on your presentation aid? Never break your  presentation layout down into anything more than thirds. This means there should be at most three columns, three icons, three ideas and so on.  A great example of this idea starts on slide number 9 in this slide deck and continues throughout the rest of the presentation.

 Here is a great three columned slide template to get started with.

23. Add a timeline to help visualize ideas 

One of the best ways to visualize a complex process or historical event is to use a timeline presentation. A list of all the steps or events is just not going to cut it in a professional setting. You need to find an engaging way to visualize the information.

Take the presentation example above, where they outline the rise and fall of Athens in a visually stimulating way.

24. Label your graphs & charts 

If the people at Pollen VC had not added those annotations to the graphs on slide number 5, I would have definitely not known what to make of that graph.

But when you combine the visuals on a graph with descriptive text, the graph is able to paint a picture for your audience. So make your graphs easy to understand by annotating them (this is a chart design best practice ).

Create a free graph right here, right now!

25. White font over pictures just works 

There is a reason that you see so many quotes or sayings in a white font that are then overlaid on an image. That it is because it just works in so many situations and the text is very easy to read on any image.

If you do not believe me, look at the slide deck example above where they use a white font with a few different fonts and about 100 images. Plus the presentation template is chocked full of other tips on how to create a winning slideshow.

26. Color code your points across the whole presentation 

Here is another example of a presentation that uses color to keep their points organized. In this case, they use 10 different pastel colors to match the 10 different tips for employee engagement.

Check out our guide for how to pick the best colors for your visuals .

27.  Use a simple flow chart to break down a process

If you’re a fan of the movie Step Brothers , you may have heard of Prestige Worldwide before. In this fun presentation example they are back to sell you on their business model and growth plans.

This time, the presentation will be effective because it actually talks about what the business does.

Instead of making a music video, they use a helpful flowchart template to explain their business model. I would recommend following their lead and creating a dynamic flow chart to visually break down any process.  Try making your own flowchart  with Venngage.

28. Make your slide deck mobile friendly 

As more people move to mobile as their main device each year, making your presentations mobile-friendly is becoming increasingly important. This means that the text is large and there aren’t too many small details, so everything can scale down. Just like in this presentation example from the creators at Globoforce.

29. Don’t be afraid to include too many examples 

If you are presenting a complex idea to a group, especially a large audience, I would recommend having a ton of good examples. Now, I would try not to overdo it, but having too many it is better than having too few.

In this creative presentation, the people at With Company spend about 20 slides just giving great examples of prototyping. It doesn’t feel too repetitive because they all are useful and informative examples.

30.  Use consistent visual styles for an elegant presentation design

I have already written extensively about using icons in all of your design projects . I haven’t talked as much about matching icons to your presentation template.

But that’s just as important, especially if you want to create a professional presentation for your audience.

As you can see in the example above, the designer used minimalist icons that fit the slide designs. All of the other graphics, charts and visual elements fit together nicely as well.

Plus the icons don’t distract from the content, which could ruin a stellar presentation.

31. Use a consistent presentation layout 

In this example from Bannersnack, they use a consistent layout on each of their slides to help with the flow by using the same margins and text layout.

It’s a solid presentation example because they help the user know where to look immediately. It may seem like they are playing it safe, but anything that can speed up the time it takes for a user to read the content of the slides, the better.

32. Use loud colors as much as possible 

This is one of my favorite presentations because of the highlighter yellow they chose to use as their main color. It is actually very similar to one that I saw presented live a few years ago and I have used this same approach in a few presentations ideas of my own.

33. Pull your design motif from your content 

If you are talking about an interesting topic, why not use the topic as the main design motif in your creative slide deck? For example, in this presentation about sketchbooks, the creator uses a sketchy, handwritten motif. It is something simple that helps the audience connect with the topic. Plus, it allows you to include a ton of great examples.

34. Utilize a call & answer cadence

In this SlideShare about how to create a presentation, Peter Zvirinsky uses a two-step process to present a point. First, he presents the header presentation tip in a speech bubble. Then he shows a supporting point in a responding speech bubble. This gives the presentation a conversational flow.

35. Repurpose ebook content into a creative presentation

This slide deck was adapted perfectly from a Seth Godin ebook into the presentation example you see above. In the slide deck, they take a piece of content that would usually take a while to read and cut it down to a few minutes. Just remember to include only the most important ideas, and try to present them in a fresh way.

36. Add a timed outline to your presentation

We have already covered how important it is to have a table of contents in your slides but this takes it a bit further. On the second slide of the presentation below, the creator added how long each of the slides should take.

This is great because it helps your audience know the pace the presentation will take and will help keep them engaged. It also will help them identify the most important and in-depth parts of the presentation from the beginning.

37. Use a “next steps” slide to direct your audience

One of the worst things you can do as a presenter is to leave your audience without any idea of what to do next. A presentation should never just end because you ran out of slides.

Instead, use a conclusion or “next steps” slide like in the example above to finish your presentation. Sum up some of your main points, tell your audience where they can get more information, and push them to take action.

38. Go a bit crazy with the design 

Sometimes you need to throw convention to the wind to create something unforgettable. This presentation from Velocity Partners does just that, and I think it is one of my favorite ones from this entire roundup.

They use unconventional typography, quirky icons, and unusual presentation layout to make each slide surprising.

39. Make your slide deck easy to share 

If you are looking to get a lot of eyes on your presentation I would make sure people will want to share it on social media. How do you do that? By presenting new and interesting value. This means your content needs to answer a common question and your design needs to be clutter-free. For example, look at this very social media-friendly. The slides are simple and answer questions directly.

40.  Use shapes to integrate your photos into the slides

Want to include a bunch of images in your presentation? I say do it!

Now most of the time you would add a raw image directly to your slide. However, if you want to present images in a professional way I would recommend using an image frame .

Like in the example above, you can use these frame to create a collage of images almost instantly. Or provide a similar visual theme to all of your slides.  

Overall, I believe it’s a great way to add a new visual component to your presentation.

41. Hijack someone’s influence in your marketing slides

If you are stuck in the brainstorming phase of your presentation, focusing on a brand or influencer is a great place to start. It could be a case study, a collection of ideas or just some quotes from the influencer. But what makes it effective is that the audience knows the influencer and trusts them. And you are able to hijack their awareness or influence.

42. Put y our logo on every slide 

Whether you have a brand as powerful as Moz, or you are just getting started, you should always have your logo on each slide. You really never know where a presentation is going to end up–or what parts of it will! In this presentation template, Moz does a good job of including their branding and such to get others interested in Moz Local. Don’t have a logo yet? Our logo design tips will help you create a logo that’s iconic and will stand the test of time.

43. Lead your audience to it 

In this example, the creator uses something very similar to the call and answer approach I mentioned above, but with a little twist. Instead of just throwing all the info up at once, they use three slides to build to a particular point and include a subtle call to action in the third slide.

44. Make visuals the focal point of your presentation slides

If you haven’t noticed, illustrated icons are having a revival in 2020 and beyond. This is likely because minimalist icons dominated the design world for the past decade. And now people want something new.

Brands also like using illustrated icons because they are seen as genuine and fun.

And because they are so eye-catching you can use them as focal points in your presentation slides. Just like they did in the creative presentation example above.

Picking the perfect icon is tough, learn how you can use infographic icons like a pro.

45. Use a quirky presentation theme 

In this slide deck, the authors show you how to become an Animation Ninja…and they use ninja graphics and icons extensively. This caught my eye immediately because of the amount of work that I knew was behind this. It takes a lot of time and effort to line all of the content and graphic up to create a cohesive theme, but the payoff can be massively worth it.

46. Use a consistent background image 

I am a big fan of the way that Aleyda Solís uses only a single presentation background image throughout her presentation.

By using this tactic the audience is able to focus on what is happening in the foreground. Plus it gives the whole presentation a different feel than all the other ones I have looked at.

47. Summarize your points at the end

It’s a good idea to summarize your points before you end your presentation , especially if you’ve covered a lot of information. In this presentation example, Deanta summarizes exactly what they do on slide numbers 16-18. They also provide their contact information in case their audience has any more questions. I think that every presentation should use this same approach, especially the ones you are presenting outside of your company.

48. Use a minimalist presentation template

This slide deck from QuickBooks uses a minimalist theme to help the audience focus on what is important, the content.

There were only five colors used in the entire presentation and the graphics were simple line drawings. This made it easy to read and very pleasing to the eyes.

49. Split your slides length-wise 

Here is a simple template you can use to separate your headers, or main points, from your body text in a presentation.

Instead of using a solid presentation background, split the slide in half like Sequoia did in their slide deck. They used their brand color for the title portion and a neutral white for the supporting content.

Use this company report template to create a very similar slide right now!

50.  Embrace a bold color scheme throughout your presentation

My favorite part of the creative presentation example above is the use of complementary colors in each slide. As you can see, not one of the slides use the same color scheme but they all feel related connected.

This approach can be used to make your presentation visually unique, without abandoning a cohesive theme or idea.

51. Put text in the top left corner 

English speakers will instinctively try to read text from a top to bottom, left to right orientation. I would recommend using a left alignment for your text and adding additional things from top to bottom, just like Aaron Irizarry did in this presentation layout.

52. Break up your tables 

A plain table with a white background with black or gray lines are difficult to read on a computer screen, so why would you create one for viewing on a large presentation screen? You shouldn’t!

Instead, follow Intuit’s lead and break up the rows with a bit of color. This applies to data visualization in general , but think it is even more important when it comes to presentations.

53.  Present connected information in a visually similar way

In this startup pitch presentation example, they have a ton of information to get through. But they present their most important slides, the problem and solution, in a visually similar way.

By using a similar layout on each slide, the audience will be able to quickly make a connection. If you want to present two connected pieces of information, use this tactic.

From the font to the layout, it’s all basically the same. The main message they’re trying to impart is a lot more impactful to the reader.

If they would have used two wildly different presentation layouts, the message may have been lost.

54. Roundup expert tips into one presentation 

If you are looking for useful insights into the topic of your presentation, talk to some influencers in your niche. These are called “expert roundups” in the content marketing world and they are incredibly shareable.

Plus, they are pretty easy to create and have a great shelf life. In the example above, we talked to a gaggle of marketing experts about what makes a SlideShare great.

55. Use bold & brash colors throughout 

B old colors usually make your presentation template a lot easier to read and remember. Like at this slide deck made by our talented designers, which doesn’t shy away from bright, bold colors.

Want to pick a perfect color palette for your presentation? Read this blog on the do’s and don’ts of infographic color selection .

56. Make your graphs easy to read & interpret 

It should not require a Master’s degree in statistics to understand the graphs that someone uses in a presentation. Instead, the axis should be easy to read, the colors should enforce the point, and the data should be clearly plotted.

For example, in this presentation on slide numbers 14 and 25, the graphs nail all of those tips perfectly.

57. Condense your presentation into a memorable line 

If you can, try condensing your information into a simple one-liner to help the message stick with your audience. In slide number 36 of this presentation, Mika Aldaba does just that and shows that “Facts + Feelings = Data Storytelling.”

He does this again a few times throughout the presentation with other memorable one-liners.

58.  Bring attention to important figures with colorful icons

If you’re including a figure or number on your slides, I’m guessing you want the audience to actually see it.

That’s why I would recommend using an icon or graphic to highlight that figure. Maybe use a color or icon that isn’t used anywhere else in the presentation to make sure it really jumps off the screen.

In the presentation example above, all that’s used is a simple circle to make each figure a focal point. It’s really that easy, but many people leave it out of their presentations.

59. Anchor Your Text With Icons 

Having your text or content floating out in the white space of your presentation is not a good look.

Instead, you should use anchor icons to give the text something to hold onto and draw the audience’s eye. If you need some examples of good anchor icons, check out slide numbers 4, 7 and 9 in this presentation example.

60. Add semi-opaque lettering as a presentation background 

A neat way to keep your slide deck organized is to number your slides or points using semi-opaque lettering in the background.

Then, place your slide content on top of the opaque lettering. This helps your audience know that you are on the same point or idea, plus it just looks really good when done right.

61. Use simple or minimalist borders

An easy way to class up your slides is to put a border around your text. Take this presentation from Venngage that uses a couple of different types of borders to make their slides look professional.

Plus it helps keep all of your content contained on the slide!

62. Feature one idea per slide

Nothing is worse than a confusing, cluttered slide. Instead of trying to pack a bunch of ideas into one slide, focus on one core idea on each slide. If you need to flesh the idea out, just make another slide. 

Having trouble condensing your slides? Our presentation design guide can help you summarize your presentations and convey a singular idea with a clear focus.

63. Keep your style consistent with your brand 

You might be tempted to switch up the style of your creative presentations each time, but think again. If your brand is known for fun and lighthearted content, like Officevibe, let that be your style throughout all of the presentations you publish under that brand. This will make your slide decks recognizable and will enforce your brand’s message .

64. Use accent fonts to emphasize important numbers

Some people hate pie charts with a passion, but I think they are perfect for presentations. Especially if you want to bring attention to a figure or percentage point .

In this simple example, the pie charts are used to visualize each figure in an interesting way. Plus the pie charts fit the circular and fun theme of the rest of the presentation very well.

65. Use patterned and textured presentation backgrounds

Source  

Adding some subtle textures, icons or shapes to the presentation background can help make your slides more interesting. This is especially effective when you are only showing one point per slide, because it makes the slide design less sparse.

You can even switch up the colors on your shapes or textures to match the theme of the slide like DesignMantic did in this presentation.

66. Illustrate complex or confusing concepts with icons 

Ideally, you don’t want every slide in your deck to just be text. Instead, switch things up every few slides by using just pictures.

This slide deck by Gluwa uses icons to create little diagrams to illustrate their presentation ideas. Their slides still communicate concepts to the audience, but in a new way.

67. Overlay stock photos with color 

One problem many people encounter when creating a presentation or slide decks are finding photos with a consistent style. An easy way to edit photos to make them consistent is to add a transparent color overlay. In this example, Change Sciences uses a blue overlay on all of their photos. Plus, the color you choose can also help convey a particular mood.

68. Use black and white blocks 

An easy way to make your text pop, particularly on a photo background, is to use white font on a black blog background (and vise-versa). Check out this slide deck by Abhishek Shah, which uses this trick in an effective way.  

Now if you want to become a better leader this year, check out some of our favorite leadership infographics .

69. Use photos with similar filters 

Using a bunch of photos with wildly different filters can be jarring in a business presentation. To maintain a consistent flow, use photos with a similar filter and color saturation.

Take a look at this example from HubSpot across slide numbers 1-6 and you can see what I mean.

70. Visualize your points with diagrams 

Sometimes the best way to get your point across is to throw some diagrams into the presentation mix. But be sure to make is something that the audience can pick up on in three to five seconds tops.

For example, Jan Rezab uses a diagram to illustrate what takes up time in our lives on slide numbers 4, 5, 7 and 9!

71. Get experts to share tips

If you want to provide even more value to your audience than you can offer yourself, why not call in some expert reinforcement? See what experts in your field have to say on the topic of your presentation and include their tips and insights. Plus you can hijack their influence and expand your audience fairly quickly. 

72. Mimic a popular presentation style 

Uber’s pitch deck helped them raise millions of dollars in venture capital eventually leading to the glorious moment when they IPOed this year.

Aside from our sleek design upgrade (hey, we love good design!), this pitch deck template is the exact same one that Uber used to go from Idea to IPO.

And who knows? Maybe you might start the next Uber. But to raise money, you will need to create flawless business pitch decks to impress investors and raise those dollars.

73. Plan your presentation idea ahead of time

I know that minimalist designs are all the rage this year, but there is a big difference between a well-thought-out minimalist design and a lazy design without the finish touches. The same goes for a cluttered design with too many things going on at once.

That’s why it’s worth it to take the time to really plan out your presentation ideas and design concepts. Take this slide deck about storytelling by HighSpark. A quick glance will tell you that they put a lot of thought into designing their slides.

74.  Use tables to compare your brand to the competition in sales presentations/pitch decks

There are a lot of ways to visually compare similar things in this day and age. You could use a comparison infographic , or even a venn diagram!

However, when it comes to presentations I think that the simple table is best. Especially if you are comparing more than two things, like in this presentation example.

With a table, you can clearly lay out all the pros and cons of each idea, brand or topic without it being overwhelming to the audience. Plus, virtually everyone knows how to follow a table, so your information will be easy to consume.  

See more examples of the best pitch decks .

75. Blend icons & content effortlessly

Usually, icons are used as eye-catching objects detectors or anchors for text in a slideshow. But they can be used for so much more than that!

Like in this marketing presentation from Constant Contact they are very large but do not distract from the content.

76. Make your audience want more 

This tactic has been used by everyone since the idea of marketing was invented (or close to that). In this presentation example called “100 Growth Hacks, 100 Days” the creator only shows the audience the first 10 days of it and then uses a call to action at the end of the presentation to encourage them to seek out the rest.

The only risk with these kinds of presentation ideas is if your initial content is not great, you can’t expect your audience to seek out more information.

77. Use memes (for real, though) 

Usually, memes do not have a place in a serious business setting, so maybe don’t use them for formal presentations. But if you’re covering a lighter topic, or if you’re going for a fun presentation that will connect with your audience, don’t be afraid to throw a meme or two into the mix.

The audience immediately knows what you are trying to say when you use a popular meme in your presentation. For example, on slide number 7, the creator uses a meme to show that it will be hard to create great content

78.  Include a slide that introduces your team in pitch decks

In this presentation example, the creators decided to include their team on a slide. I think it’s a great gesture.

Showing your team can help the audience put a face to your brand and make the whole company feel more genuine. So if there is a team that has helped you get where you are today, give them some recognition!

79. Feature a complementary color palette

Even though I am not a formally trained designer, I still understand that proper color usage is the base of any good design. Although not all of the tenets of color theory work great for presentations, complementary colors are always a great pick.

Take a look at the color usage in this business presentation from Gary Vaynerchuk below . The purple and Snapchat yellow, which are complementary colors, look fantastic and the content jumps off the screen.

80. Use a heavy or bold font 

The very back of the room should be able to read your content if you are giving a group presentation. To ensure that your entire audience can read the slides I would not only use a large font, but also use a heavy font.  If you are confused by what I mean by a heavy font take a look at this unique presentation example by Slides That Rock.

81. Do the math for your audience

If you are going to use a graph in your presentation to compare data you should do the match for your audience. Do not make them do the calculations in their head because you will quickly lose their attention. For example, on slide number 5 the people at Sickweather lay out exactly what figures they want the audience to take from the slide.  

82. Use unique colors for different sections

The example below has 145 slides but it does not feel overwhelming or confusing.

That’s because each section has a different corresponding color, which makes it easier to flip through the slide deck and find a particular part.

83.  Give your presentation a catchy title that anyone can remember

What I really love about the presentation example above is that it features a catchy tagline on the second slide–“The 3S Framework.” It’s simple but it works!

This motto helps outline the structure of the presentation, and each slide referring back to it. Plus, the tagline will give the audience something to latch onto and remember from the presentation.

84. White backgrounds are not always bad 

A lot of people think that plain white background is a boring presentation faux pas. So the first thing they do is add color or image, which is not a bad thing at all.

But I also think that when used correctly, like in this example, plain white backgrounds can lead to beautiful presentations.

85. Split the header text from the body text

This idea is very similar to the one-two punch tactic that I talked about above, but it spreads the content over two slides as opposed to a single slide.

Use this design choice when you have fairly easy to follow presentations, like the one below from Steve Young. I know that this is effective because it allows the audience to focus on the main point before he drives it home with the supporting details.

86. Feature circle image frames 

I am a big fan of the design choices that Frank Delmelle uses in this slide deck about content strategy. He uses circles as his main design motif and frames his images in circles as well.

87. Talk directly to your audience 

This slideshow tops out at 70 slides but it’s a breeze to flip through. That’s because the creator, Ian Lurie, decided to present it in the form of a conversation instead of a classic slide deck.

While each slide only has one or two sentences, it flows just like a friendly chat. He also includes the necessary pauses, breaks and other conversational tics that helps make it even more convincing.

88. Illustrated icons are key this year 

Icons add a fun and functional element to your designs. In this presentation by Iryna Nezhynska, they use illustrated icons to make a potentially intimidating topic seem manageable.

89. Highlight key numbers and percentages 

Surprising percentages have the ability to excite and shock an audience. To make the percentages on your slides even more impactful, present them in a different color or font than the rest of the text.

In the presentation example above, Contently uses that exact tactic to bring more attention to key numbers.

90. Use a gradient as your presentation background 

Just like bold color schemes, gradients are a current social media graphic design trend . They may feel retro to some, but I believe they will be around well into the future.  

Gradients are perfect for presentation backgrounds because they are so versatile and eye-catching. I mean, you can literally create a gradient with any colors you can think of! And they look a lot more interesting than a simple flat background.

So embrace the future and use a gradient in your next presentation!

91. Track the steps in a process 

In this example, the creators from O.C. Tanner add a very interesting feature to their slides, starting on slide number 6. If you take a look at this business presentation template, you will see that they number the steps in a process and track which step they’re on at the bottom of the slides.

92. Use mind blowing font pairings 

The creator of this slide deck uses at least 10 different types of fonts. And it looks fantastic because they know that one font choice is boring. But this does not mean that you should use a bunch of random fonts–pick font pairs that play well together and keep your font choices for different types of information consistent throughout the presentation.

93. Make your ideas as obvious as possible 

Your audience shouldn’t be guessing at what you mean. That is why I think that this presentation example from In a Rocket is so powerful because they make the information easy to digest.

Learning to code can be challenging, but they break the information down with simple diagrams and clear examples. Heck, I have not touched CSS in a few years and I could still follow what they were instructing.

94. Use images that will actually scale 

A large mistake that you can make in your slide deck is using low-quality images. They may look great on your computer, but as soon as the slides are put up on a screen, the low quality will show. In this example by ThoughtWorks, all of their presentation background images look great and will scale well to a bigger screen. And that is even after the image compression that LinkedIn most likely does!

95. Take risks with your presentation layout

I honestly was blown away the first time I saw this presentation because it capitalized on such a risky design idea. The creators from Weekdone literally turned their presentation into an 8-Bit video game. A nd if you are looking for something that will stick with your audience, I would take a few creative cues from them!

96. Seriously, you better use memes 

In this day and age memes are mainstream, so why wouldn’t you use them in a creative presentation? These do not have to be the coolest meme that all the hip kids are sharing, they can be some of the classics. Like the one that Dana DiTomaso uses on slide 16 to emphasize that it’s a trap!

97. Follow a clear design rhythm

I really like how this presentation introduced each new point in three or four steps, using the same design. It gave the presentation a rhythm that flowed almost like a song!

I would recommend using this approach if you have to introduce multiple points per slide.

98. Use LOTS of icons

If you have made it this far in the list you have already probably seen how effective icons are in presentations. They are the perfect way to support your ideas and make your presentation more pleasing to the eyes.

For example, take a look at all the icons SlideShop uses in this presentation. Almost every slide has at least one icon and a few have more than ten!

99. Give each slide its own spark

I know this goes against earlier points I had about creating a cohesive theme in your presentation layout, but everyone knows that rules are made to be broken (if you can do it better)!

In this slide deck, the team at Officevibe literally created different designs for all 27 of their slides. And to top it off, each of the designs fit the quotes they used extremely well.

100. Use LARGE header cards 

An easy way to stick to that “one piece of content on each slide rule” is to use header cards. They are basically the header that you would normally use in a blog post or article, but it gets is own slide before the content. Here is an example of that idea in the real world in this presentation from Brian Downard.

101. Ask your audience questions 

I think one of the most common elements I saw in all the slide decks was that they asked the audience questions. You can use questions to engage with your audience and get them thinking a bit harder about the topic. The Site By Norex team did an exceptional job of this when they explored what the topic of what makes up a brand.

Need some more info about creating a memorable brand? Check out some of the best branding stats for 2020 and beyond!

102. Introduce yourself and your brand 

I would say that a majority of presentations that I looked at in this list just jumped right into the content without an introduction to the author or brand in the actual slide deck.

This introduction is very important because it establishes your credentials from the beginning, especially if someone is just reading the slide deck. In this example from Losant, they do just that by spending the first few slides telling the audience who they are.

103. Mix up your mediums 

Finally, this slide deck effectively marries two very distinct content forms together: digital images and hand-drawn illustrations. In this example, Freshdesk uses the timeless classic of a comic strip, Calvin & Hobbes, in something so modern to inform the audience in a fun way.

104. Show off your credentials 

Just like with any piece of content, people are more likely to believe what you are saying if they know what your company does. That is why I really like when people insert their qualifications right into the presentation slides. Just like Andreas von der Heydt, from Amazon, did at the beginning of this presentation about thinking big.  

105. Highlight key data points 

If you are presenting a chart or graph on a dry topic, I would recommend using a single color to highlight the most important data point. For example, the investment firm a16z uses orange to highlight the data points they want their audience to focus on in each of their charts.

Check out some examples of how to highlight your key information in bar charts .

106. Show your audience where to find more information 

A lot of people end their presentations by literally just running out of slides, and that is the wrong way to do it. Instead, CBInsights consistently pushes their readers towards another piece of content at the end. This is also where you can insert a call to action!

107. Tell your origin story

  Source

This idea is kinda similar to showing off your company qualifications at the beginning of your presentation. But with this approach, you are trying to make an emotional connection with your audience instead of just showing off accolades.

And Rand from Moz does this extremely well in the presentation example above.

108. Use one focused visual 

This presentation uses a central visual of a structure, with each slide moving down the levels of the structure. This is incredibly powerful because the entire presentation is about sinking your company, and the visual they designed mirrors that idea perfectly. Using one focus visual also makes your slide deck design cohesive.

109. Don’t take presentation design too seriously

Sometimes we get caught up trying to make the perfect presentation and it ends up making us crazy!

But in this presentation example, Jesse Desjardins uses a mix of wit and hilarious retro images to create a memorable and light-hearted presentation.

110. Use size to your advantage 

I am a big fan of using bubble charts and other charts that use size to compare two pieces of data. That is why I like this pitch deck from the ShearShare team that utilizes a size-based chart on slide number 9. The chart is used to illustrate the massive growth potential in their industry.

111. Split section headers from the main content with different background colors 

In this presentation, Seth Familian uses alternating colors in a very interesting way. For each of the title slides, he uses a black color background, but for the content slides he uses a white background.

This helped the readers follow along and comprehend what was on the page even faster. And when you are presenting to hundreds of different types of people, this can make or break your presentation.  

112.  Have a conversation with your audience 

Take a conversational tone in your presentation is a great way to encourage your audience to participate.

In this slide deck example, we presented a simple storyline and use questions to engage with the audience throughout. And it helped create a flow throughout the  presentation template  that is easy to follow.

113.  Include your branding throughout your presentation ideas

Another thing that people seem to forget when they are working on a presentation is to include their business’s branding. You honestly never know where your work is going to be shared, so it is important to make sure people know it’s yours. HubSpot does an outstanding job of this on all their presentations, as you can see in the bottom left corner of each slide.

Plus you have spent a ton of time creating your  brand guidelines , might as well use them.

114.  Include multiple slides to build to your main point

Try using multiple slides to build to your main point. This helps you walk through the components of one overarching point while also building suspense. In this slide deck, the creator uses 6 slides to build up to one main point, adding a new illustration to the diagram on each slide.

115.  Split the difference 

Use either the left or right side of the slide to hold your text and the opposite to display an image. If you are using a photo or graphic as the main background in your slides, this is a great way to keep things organized. 

116. There are millions of fonts out there…use them

Hey, I love simple fonts just as much as the next guy, but sometimes you need to step up your font game to stand out. For example, WebVisions uses a very gritty, probably custom font in their unique presentation that fits the topic extremely well. Take a look!

117.  Build your presentation content around icons 

Try using icons as the focal points of your presentation layout. This example from Omer Hameed  uses icons to draw the audience’s eyes  right to the middle of the presentation, where the main points and headers are located.  

118.  Mix up font style to emphasize important points

If you would like to draw some extra attention to a certain word or idea,  switch up the font  to one that is bolder. For example, in this oldie but goodie presentation from HubSpot they use a heavy sans-serif font to highlight ideas, as opposed to the serif font for the other text.

119.  Add personal touches to your presentation

If you want to create a truly unique presentation, add personal touches. In the slide numbers 6-13 from this presentation, the creator adds something to their design that no one else could ever have: they use original drawings they did themselves.

120.  Harness the power of your own brand colors

Sometimes people forget that they already have a battle-tested color palette that they can use in their  brand colors . I try to incorporate one of our brand colors in most of my designs and it makes so much easier to choose colors.

In this simple presentation example, Spitfire Creative used a palette that had both of their brand colors throughout the slideshow.

121.  Used dark-colored blocks to highlight words

I have seen this trick used in a lot of presentations and it works well. Highlight certain words or phrases by laying them overtop a colored rectangle. Take slide number 7 in this presentation example as a great guide. Use it to bring attention to a saying or idea you really want your audience to remember.

122.  Show the audience your mug 

This presentation example comes from the same presentation as a previous one, but it was too good not to share. Throughout the slides, you will see Rand from Moz pop up to add a human element to the design. Using an image of your team or yourself can put the audience at ease and make it easier to connect with the presenter.

123.  Include a helpful table of contents 

I only saw this presentation idea used a few times throughout my research, but I believe it should be used a lot more. A table of contents will help the audience know what to expect and keep their focus throughout. Especially if you are creating a presentation that is a bit longer than normal.

124.  Do not post just screenshots, do more

Screenshots of a program or app are very common in any blog post, but I think you can do a little better when it comes to presentations.

So instead of just posting a boring screenshot, add a little more to the slide by using illustrations and product shots. If you are not sure what I am talking about, just check out how great the screenshots look at slide numbers 7 and 8 in this presentation.

125. Highlight keywords using BOLD color 

Here’s another slide deck that uses different colors and blocks to highlight keywords. If you are going to use text-heavy slides, then make sure the key points are easy to pick out. Take this slide deck: starting in slide number 4, they highlight exactly what they want you to take away from the text on each slide!

Enough presentation ideas for you?

You made it! I applaud you for making it through all those presentations. Hopefully, now you have a few nifty presentation ideas ready for when you need them.

The next step is to create a presentation that will captivate a meeting room, an amphitheater, and even the world (hey, it doesn’t hurt to dream big).

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How to Start a Presentation [+ Examples]

Published: September 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.

In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation.

Table of Contents

Why Your Presentation Opening Matters

How to start a presentation, opening slide examples, best practices for starting a presentation.

The opening of your presentation sets the tone for your entire session.

Within the first few minutes, most of your audience will decide whether they find your expertise, experience, and topic compelling enough to warrant their attention.

Think of it this way: Your opening is a preview of your presentation like a trailer is a preview of a movie. If the five-minute trailer isn’t engaging or impactful, why should the audience bother sitting through the half-hour movie?

Your opening shapes the expectations of your audience and entices them to stay engaged throughout the session.

And although you’ll still need to work to maintain their attention, getting it right from the start will spare you the challenge of re-engaging a disinterested audience right from the beginning of your presentation.

This opening statement is powerful because rather than lead with his “credentials” or “accolades,” as the audience most likely expects, he defies that expectation.

He creates a sense of intrigue that instantly piques the audience's curiosity and compels them to pay closer attention.

Infuse humor.

In Tom Thum's TedTalk titled Beatbox Brilliance , he sets a lighthearted tone by stepping on stage wearing oversized sunglasses and declaring, “My name is Tom, and I've come here today to come clean about what I do for money.”

As you might expect, this humorous approach not only elicits laughter but also surprises the audience, who are intrigued and pleasantly surprised at the tone he sets for the presentation.

Ask a question.

Graham Shaw's presentation titled “ Why people believe they can’t draw - and how to prove they can ” begins with, “Hi, I've got a question for you - how many people here would say they can draw?”

Seeing as this is a relatively lighthearted question that’s simple to answer, the audience responds immediately.

Now, what makes this a powerful opening technique is that Graham then goes on to say:

“When people say they can’t draw, I think it's more to do with beliefs rather than talent and ability. When you say you can’t draw, that’s just an illusion, and today I’d like to prove that to you.”

By immediately challenging a widely held belief among the audience and promising to debunk it during the presentation, he employs a powerful technique that keeps the audience fully engaged.

This approach makes the audience feel “invested” in the outcome of the presentation and curious as to whether he can back up his claim.

2. Tell your audience why they should be listening to you.

Getting your audience’s attention is just one part of the equation. Once you have it, you must also explain why they should “keep” listening to you. Here are some ways to do this:

Highlight relevant personal experience.

In Phil Waknell’s opening section, he talks about how he’s spent the last ten years helping conference speakers, business leaders, and entrepreneurs prepare and deliver powerful presentations .

This immediately signals to the audience that he’s someone worth listening to and positions him as a credible source of insights based on the wealth of experience he has gathered.

Highlight your expertise.

During the opening section of Dr. Lara Boyd’s presentation titled “ After watching this, your brain will not be the same ,” she says, “I’m Dr. Lara Boyd, and I’m a brain researcher here at the University of British Columbia.”

Sharing her credentials as a brain researcher is crucial to gaining her audience's trust — especially considering the technicality of her topic.

But even while creating presentations outside fields like brain research, sharing qualifications and credentials in your opening section can be a powerful technique.

This helps you position yourself as a credible authority and reinforcing your audience's confidence in your ability to deliver valuable information.

Tell your audience what’s in it for them.

In Mel Robbins’ opening section for her presentation titled “ How to stop screwing yourself over ,” she ends her introduction by saying:

“I’m here for you. I’m going to tell you everything I know in less than 18 minutes about how to get what you want.”

Although she started the section by highlighting her experiences and expertise, she went further by explicitly stating the benefits her audience can expect from her presentation.

Doing this is a great way to create a compelling reason for your audience to invest their time and attention and emphasize the value of the presentation you’re about to deliver.

3. Introduce your topic.

If your topic is relatively simple to grasp or your audience is particularly knowledgeable, introducing your topic can be as easy as “Today, I’m going to be talking to you about how we’ve built a six-figure software company in 6 months.”

However, if your topic is more complex or unfamiliar to the audience, you must do a bit more heavy lifting in your opening section.

For example, Sam Bern’s “ My philosophy for a happy life ” presentation discusses how he lives a happy life despite having Progeria disease.

However, because this condition might be unfamiliar to some audience members, he takes some time in his opening section to talk about the illness before delving into the meat of his presentation.

Similarly, if you’re presenting on a complex topic or to an audience that isn’t knowledgeable, it’s essential to consider this when crafting your opening section.

4. Leverage storytelling.

Stories can create immersive experiences that captivate the audience and convey a core message.

For example, in the opening section of Sam Bern's presentation, he tells a story about his struggles while trying to achieve his goal of becoming a drummer in his school marching band, despite living with Progeria disease.

This sets the tone for his entire presentation by conveying an inspiring message of fighting against and succeeding despite the odds.

Another great example is the opening section of Josh Kaufman’s presentation, titled “ The First 20 Hours — how to learn anything ,” where he tells a story about his experience as a time-strapped first-time parent.

This story enhances the presentation as Josh eventually shares that this experience triggered his interest in studying how to become an efficient learner.

Finally, Amy Morins’s presentation “ The Secret of Becoming Mentally Strong ” is another excellent example of leveraging storytelling.

Amy starts her presentation with a thought-provoking story about observing a Facebook friend's seemingly perfect life.

She then highlights how such comparisons can lead to negative thought patterns and emphasizes the importance of cultivating mental resilience.

This relatable story not only resonates with her audience but also sets the stage for her message on building inner strength.

All these presentations are great examples that highlight how incorporating story-telling in your openings can be a powerful tool for creating memorable and impactful presentations.

Your presentation slides play a crucial role in determining the impact and effectiveness of your presentation.

In this section, you’ll find examples of 8 powerful opening slides across various use cases that not just support but enhance the presentation openings:

1. “ Blackboard is Getting an Upgrade ”

Although these are very different methods of injecting humor at the start of a presentation, they show how infusing humor can be a powerful tool for adding a touch of personality and creating a more enjoyable presentation for the audience.

4. Keep it short and sweet.

While it's important not to rush through the start of your presentation, keeping your opening concise is equally important. But remember, concise does not mean sacrificing substance; it simply means delivering information efficiently.

Essentially, you want an opening section that allows you to create a solid initial impression without losing the audience's interest.

So, how long should this opening secretion be?

Most successful presentation openings are under three minutes, and many are shorter, often clocking in at under one minute.

5. Embrace authenticity.

Contrary to popular belief, there isn't a specific personality that makes someone a better presenter. In fact, the most impactful presentations have been delivered by individuals with diverse characters.

Take, for instance, the contrasting styles of Tom Thum’s irreverent humor and animated mannerisms and Sam Bern, who adopts a relaxed and conversational approach. Despite their differences, both speakers have garnered millions of views for their talks.

So, rather than emulating or mimicking their presentations, the key takeaway is to embrace authenticity.

Allow your personality to shine through, lean on your strengths, and be human in your delivery.

Mastering the Art of Captivating Presentations

Starting a presentation is a skill that is as much an art as it is a science. Thankfully, it is also a skill that can be learned and honed.

By implementing the strategies in this guide and refining them through experience, you’ll become a master at delivering impactful presentations that command attention and leave a lasting impression.

All from the moment you step onto the stage.

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What It Takes to Give a Great Presentation

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Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Presentations are a common part of our personal and professional lives. Whether you're a student, an employee, or an entrepreneur, mastering the art of presentations is a valuable skill.

A well-crafted presentation speech can inspire, inform, and engage your audience, leaving a lasting impact. 

So how can you craft an engaging presentation speech?

In this guide, we will walk you through the process of creating and delivering a compelling presentation, step by step. From writing your speech to mastering public speaking techniques, we've got you covered. 

So, let's dive in! 

• 1. What is a Presentation Speech?
• 2. How to Write a Presentation Speech?
• 3. How to Start a Presentation Speech?
• 4. How to End a Presentation Speech? 
• 5. Presentation Speech Examples 
• 6. Tips for Making Your Presentations More Engaging
• 7. Presentation Speech Topics

What is a Presentation Speech?

A presentation speech is a type of speech that serves to convey information, share ideas, persuade, or inspire a specific audience. A presentation speech is carefully planned and typically delivered in a formal setting, such as a classroom, a boardroom, or a conference.

In other words, a presentation speech can be defined as: 

A public speech that attempts to inform or convey a particular message effectively to a specific audience. 

Main Components of a Presentation Speech

The key elements that set a presentation speech apart are its intentionality and structure. Here's a breakdown of these crucial aspects: 

• Purpose 

Every presentation speech has a clear purpose, which could be:

• To persuade
• To entertain
• To inspire and motivate 

Understanding your purpose is the foundation upon which you build your speech.

A presentation speech typically follows a structured format that includes an introduction, body, and conclusion. The introduction lays out the context, the body conveys the main content, and the conclusion reinforces the key points. 

Effective presentation speeches are tailored to the needs and expectations of the audience. Knowing your audience helps you choose the right tone, style, and content.

• Visual Aids

Presentation speeches often make use of visual aids like slides, props, or multimedia elements to enhance the message and keep the audience engaged.

How to Write a Presentation Speech?

Creating an effective presentation speech requires careful planning and organization. Here's a step-by-step guide to help you write a presentation speech effectively:

Determine the Audience

The first step in crafting a presentation speech is to understand your audience. Consider their background, knowledge, interests, and expectations. Are they experts in the subject, or are they new to it? This information will shape the tone and depth of your speech.

Choose a Topic

Select a topic that aligns with both your expertise and the interests of your audience. Your topic should be engaging and relevant. It could be a current issue, a problem-solving solution, or a subject of general interest. Make sure your passion for the topic shines through.

Research and Gather Information

To build a strong speech, gather credible information from a variety of sources. Use books, articles, online resources, and expert interviews. Keep track of your sources and make note of key statistics, quotes, and examples that support your message.

Make an Outline

Creating a structured outline for your presentation speech is essential for keeping your message organized and ensuring that your audience can follow your points easily. 

Here's how to construct a well-organized presentation speech outline:

Review and Revise

After you've written your speech, review it for clarity, coherence, and conciseness. Here are the steps you should take for reviewing your speech:

• Ensure that each point supports your main message and is easy to understand. 
• Check for grammar and spelling errors.
• Practice your speech in front of a mirror or with a friend. Pay attention to your delivery, pacing, and timing. Make necessary revisions based on your practice sessions.

Remember that a well-written presentation speech not only conveys your knowledge but also connects with your audience on a personal level. Your goal is to inform, persuade, or inspire, and the steps outlined here will help you achieve just that.

How to Start a Presentation Speech?

Now that you’ve written your presentation and its content, the time has come to deliver your speech. So, how to open a presentation speech effectively? 

The beginning of your presentation speech is your chance to make a strong first impression and captivate your audience's attention. 

Here are key steps to help you start your presentation speech effectively:

Begin with a Hook

Grab your audience's attention with a compelling opening. This could be a surprising fact, a thought-provoking quote, a relevant anecdote, or even a rhetorical question. The goal is to pique their interest right from the start.

Here are some example phrases that you can use to catch your audience’s interest:

• "Did you know that..."
• "Imagine a world where..."
• "I'd like to start with a story..."
• "Have you ever wondered why..."
• "Let's begin with a surprising statistic..."
• "Picture this scenario..."
• "Today, I want to share a secret with you..."
• "What if I told you that..."
• "To get your attention, I'll start with a riddle..."
• "I have a question for you:"

Learn more about crafting better hook statements with our complete guide to writing engaging hooks with hook examples .

Introduce Yourself

After the hook, briefly introduce yourself. Share your name and a few words about your background or expertise that make you a credible source on the topic. 

These example phrases below demonstrate how you can get the audience to know you:

• "Hello, I'm [Your Name], and I've been working in [relevant field] for [number of years]."
• "I'm [Your Name], and I've had the privilege of [mention significant achievement or experience]."
• "Good [morning/afternoon/evening], my name is [Name], and I'm here as a [your role] at [your organization]."
• "For those of you who don't know me, I'm [Your Name], and I specialize in [relevant expertise]."
• "It's a pleasure to be here with you today; I'm [Your Name], and my journey in [relevant field] has been truly inspiring."

Make sure to keep your introduction short and direct. If you take 20 minutes to introduce yourself, you might lose the audience’s interest in your speech. So, keep it clear and short. 

Mention the Topic or Purpose

After hinting at the topic through the hook and introducing yourself, you should clearly state the purpose or topic of your presentation. 

Let your audience know what they can expect to learn or gain from your presentation. This sets the stage for your audience, giving them a sense of direction.

• "Today, I'm going to share with you the key strategies to..."
• "The purpose of this presentation is to shed light on..."
• "In the next [time duration], I will explore the critical aspects of..."
• "I aim to help you understand the importance of..."
• "By the end of this presentation, you'll have a clear grasp of..."
• "Our goal today is to uncover the secrets of..."
• "I want you to leave here with actionable insights into..."
• "My objective is to show you how to achieve [specific goal]."
• "We're going to dive deep into the world of [presentation topic], and you'll walk away with..."

How to End a Presentation Speech? 

The conclusion of your presentation speech is your final opportunity to leave a lasting impact on your audience. A strong conclusion should effectively summarize your key points, reinforce your message, and inspire action or reflection. 

Here's how to end a presentation speech on a high note:

Summarize Key Points

Begin by recapping the main takeaways of your speech. Summarize the key points in a concise and clear manner. This reinforces the core message and helps your audience remember what you've shared.

Here are some helpful phrases you can use:

• "To recap our journey today..."
• "In conclusion, let's revisit the key takeaways..."
• "In summary, we've explored..."
• "To sum it up..."
• "As a quick reminder..."
• "So, to put it all together..."
• "In a nutshell..."
• "To reiterate our main points..."
• "Let's briefly go over what we've learned..."
• "In brief..."

End with Impact

Craft a memorable closing statement that reinforces the significance of your topic. This statement can be a thought-provoking quote, a powerful anecdote, or a call to action It should be emotionally engaging and leave a strong impression.

If your presentation aims to inspire action or change, make a clear and persuasive call to action. Encourage your audience to take specific steps based on the information you've provided. Whether it's signing a petition, making a change in their personal lives, or joining a cause, specify what you want them to do next.

For instance, you can end with these impactful words:

• "As we conclude, consider this..."
• "To leave you with something to ponder..."
• "This statistic is a sobering reminder..."
• "Let's close with an inspiring story..."
• "As we finish, remember..."
• "I want you to carry this message with you..
• "Now, I encourage you to take the next step..."
• "Let's turn knowledge into action..."
• "I challenge each of you to..."
• "It's time to make a difference, starting with..."

Thank the Audience

Express gratitude to your audience for their time and attention. A simple "thank you" goes a long way in building rapport and goodwill. 

You can also take some ideas from these “thank you” phrases:

• "I want to express my sincere gratitude to each one of you for being here today."
• "Thank you all for your time and attention throughout this presentation."
• "I'm truly grateful for the opportunity to share this information with you."
• "Your presence here means a lot, and I appreciate your engagement."
• "I'd like to take a moment to thank you for joining me in this discussion."
• "A big thank you to our attentive audience for being a part of this conversation."
• "I appreciate your willingness to be here and participate in this presentation."
• "Your presence has made this presentation more meaningful."
• "Thank you for being such a wonderful and responsive audience."
• "Your interest in this topic is greatly appreciated."

Open the Floor for Questions (if applicable) 

If you plan to have a question-and-answer session, invite your audience to ask questions. Be prepared to provide thoughtful and informative responses. The conclusion of your presentation speech should leave your audience feeling informed, inspired, and motivated. 

Presentation Speech Examples 

Taking help from good and structured presentation speeches will allow you to write and deliver the address smoothly. Here are some examples of presentation speeches you can follow to write a well-structured presentation. 

Award Presentation Speech Example

Product Presentation Speech Example

Thesis Presentation Speech Example

Presentation Speech Script Sample

Presentation Speech Template

Tips for Making Your Presentations More Engaging

Delivering a presentation speech that captivates your audience and leaves a lasting impression requires more than just good content. It also involves effective communication and engaging delivery. 

Here are some essential tips for giving better presentations:

Master Your Body Language

Sometimes, your body language speaks more than your words – make it say 'confident and engaging.'

• Maintain good posture; stand or sit tall with confidence.
• Make eye contact with your audience to establish a connection.
• Use hand gestures purposefully to emphasize key points.
• Move around the stage or speaking area to engage with different audience members.
• Smile and convey enthusiasm; it's contagious.

Focus on Voice and Tone

Presentations depend on your ability to speak. Use your speech strategically to enhance your presentation.

• Speak clearly and at a moderate pace, ensuring everyone can understand you.
• Vary your tone and pitch to avoid a monotone delivery.
• Use pauses strategically to emphasize important points or allow your audience to digest information.
• Adjust your volume to ensure everyone in the room can hear you without straining.
• Practice vocal warm-up exercises to avoid vocal strain.

Prepare for Nervousness & Anxiety

Embrace the butterflies in your stomach as the energy that fuels a stellar presentation. Here’s how you can do that:

• Prepare thoroughly; knowledge and practice reduce anxiety.
• Deep breathing and relaxation techniques can help calm nerves before and during your presentation.
• Visualize a successful presentation and focus on your message rather than your anxiety.
• Embrace the natural adrenaline rush as a source of energy and enthusiasm.
• Start with a familiar or engaging point to build confidence.

Welcome Questions and Feedback

The question and answer session can be a great opportunity to engage with your audience. Make it successful with these tips:

• Encourage questions and feedback to engage your audience and clarify any doubts.
• Be polite and patient when responding to questions or criticism.
• Use feedback as an opportunity for conversation and engagement.
• Anticipate relevant and common questions and practice their answers beforehand.

Tailor to Your Audience

The best speeches are those that are loved by the audience. Tailor your speech according to their expectations.

• Customize your speech to the interests and needs of your specific audience.
• Use language and examples that resonate with your listeners.
• Address any potential concerns or objections your audience might have.
• Research your audience's background and preferences in advance.
• Make sure your content is relevant and relatable to your audience.

Engaging Visual Aids

Visual aids should enhance, not overpower, your speech. Here is how to use them effectively:

• Use slides or visual aids sparingly, and keep them simple and clear.
• Avoid overcrowding slides with text; use visuals to complement your spoken words.
• Ensure that visuals are easy to read and understand from a distance.
• Practice with your visual aids to smoothly incorporate them into your speech.
• Be prepared to present without visual aids in case of technical issues.

Presentation Speech Topics

Now that you know how to write and deliver an engaging presentation, you may be wondering about a topic to speak on. You need a strong and interesting topic to make your presentation speech impactful. 

Here are some compelling presentation speech ideas to help you out:

• The Impact of Artificial Intelligence on the Job Market
• Climate Change and Sustainable Practices
• The Power of Emotional Intelligence in Leadership
• The Art of Time Management
• The Future of Renewable Energy
• The Psychology of Decision-Making
• Mental Health Awareness and Reducing Stigma:
• Innovations in Space Exploration
• The Art of Negotiation
• The Role of Music in Society

Looking for compelling and thought-provoking topics for your presentation speech? Check out 100+ informative speech topics to inspire your next presentation.

To Conclude,

In the world of presentations, your ability to inform and persuade relies on the way you craft and deliver your speech. Mastering the art of a presentation speech requires careful planning, engaging delivery, and an accurate understanding of your audience.

So remember to make your outline, use engaging visual aids, and practice effective body language. With practice, patience, and passion, you can become a confident and impactful presenter. 

Need further help in making your presentation speech? No worries! 

MyPerfectWords.com is a professional speech writing service that provides versatile academic help. Whether you have a speech or a research paper to write, come to us. We have a team of experts to help you with all your writing needs. 

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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What are some examples of the best presentations ever made?

May 21, 2024 /

Some of the best presentations ever made include Steve Jobs’ 2007 iPhone launch, Al Gore’s “An Inconvenient Truth” TED Talk, and Martin Luther King Jr.’s “I Have a Dream” speech. These presentations were successful because they were well-structured, engaging, and delivered with passion and conviction. However, it’s important to note that the best presentations are subjective and depend on the audience and context.

• What are some examples of the best presentations of all time?

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