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10 Oligopoly

10.1 theory of the oligopoly, why do oligopolies exist.

Many purchases that individuals make at the retail level are produced in markets that are neither perfectly competitive, monopolies, nor monopolistically competitive. Rather, they are oligopolies. Oligopoly arises when a small number of large firms have all or most of the sales in an industry. Examples of oligopoly abound and include the auto industry, cable television, and commercial air travel. Oligopolistic firms are like cats in a bag. They can either scratch each other to pieces or cuddle up and get comfortable with one another. If oligopolists compete hard, they may end up acting very much like perfect competitors, driving down costs and leading to zero profits for all. If oligopolists collude with each other, they may effectively act like a monopoly and succeed in pushing up prices and earning consistently high levels of profit. We typically characterize oligopolies by mutual interdependence where various decisions such as output, price, and advertising depend on other firm(s)’ decisions. Analyzing the choices of oligopolistic firms about pricing and quantity produced involves considering the pros and cons of competition versus collusion at a given point in time.

A combination of the barriers to entry that create monopolies and the product differentiation that characterizes monopolistic competition can create the setting for an oligopoly. For example, when a government grants a patent for an invention to one firm, it may create a monopoly. When the government grants patents to, for example, three different pharmaceutical companies that each has its own drug for reducing high blood pressure, those three firms may become an oligopoly.

Similarly, a natural monopoly will arise when the quantity demanded in a market is only large enough for a single firm to operate at the minimum of the long-run average cost curve. In such a setting, the market has room for only one firm, because no smaller firm can operate at a low enough average cost to compete, and no larger firm could sell what it produced given the quantity demanded in the market.

Quantity demanded in the market may also be two or three times the quantity needed to produce at the minimum of the average cost curve—which means that the market would have room for only two or three oligopoly firms (and they need not produce differentiated products). Again, smaller firms would have higher average costs and be unable to compete, while additional large firms would produce such a high quantity that they would not be able to sell it at a profitable price. This combination of economies of scale and market demand creates the barrier to entry, which led to the Boeing-Airbus oligopoly (also called a duopoly) for large passenger aircraft.

The product differentiation at the heart of monopolistic competition can also play a role in creating oligopoly. For example, firms may need to reach a certain minimum size before they are able to spend enough on advertising and marketing to create a recognizable brand name. The problem in competing with, say, Coca-Cola or Pepsi is not that producing fizzy drinks is technologically difficult, but rather that creating a brand name and marketing effort to equal Coke or Pepsi is an enormous task.

The existence of oligopolies can lead to the combination of many firms into larger firms. This is discussed next.

Types of Firm Integration

Conglomerate.

From: Wikipedia: Conglomerate (company)

A  conglomerate  is a combination of multiple  business entities  operating in entirely different industries under one  corporate group , usually involving a  parent company  and many  subsidiaries . Often, a conglomerate is a  multi-industry company . Conglomerates are often large and  multinational .

Horizontal Integration

From: Wikipedia: Horizontal integration

Horizontal integration  is the process of a  company  increasing  production  of goods or services at the same part of the  supply chain . A company may do this via internal expansion,  acquisition or merger . [1] [2] [3]

The process can lead to  monopoly  if a company captures the vast majority of the market for that product or service. [3]

Horizontal integration contrasts with  vertical integration , where companies integrate multiple stages of production of a small number of production units.

Benefits of horizontal integration to both the firm and society may include  economies of scale  and  economies of scope . For the firm, horizontal integration may provide a strengthened presence in the reference market. It may also allow the horizontally integrated firm to engage in  monopoly pricing , which is disadvantageous to society as a whole and which may cause regulators to ban or constrain horizontal integration. [5]

An example of horizontal integration in the food industry was the  Heinz  and  Kraft Foods  merger. On March 25, 2015, Heinz and Kraft merged into one company, the deal valued at $46 Billion. [8] [9]  Both produce processed food for the consumer market.

On November 16, 2015,  Marriott International  announced that it would purchase  Starwood Hotels  for $13.6 billion, creating the world’s largest hotel chain once the deal closed. [11]  The merger was finalized on September 23, 2016. [12]

AB-Inbev acquisition of SAB Miller for $107 Billion which completed in 2016, is one of the biggest deals of all time. [13]

Vertical Integration

From: Wikipedia: Vertical integration

In  microeconomics  and  management ,  vertical integration  is an arrangement in which the  supply chain  of a company is owned by that company. Usually each member of the supply chain produces a different  product  or (market-specific) service, and the products combine to satisfy a common need. It is contrasted with  horizontal integration , wherein a company produces several items which are related to one another. Vertical integration has also described  management styles  that bring large portions of the supply chain not only under a common ownership, but also into one  corporation  (as in the 1920s when the  Ford River Rouge Complex  began making much of its own steel rather than buying it from suppliers).

Vertical integration and expansion is desired because it secures the supplies needed by the firm to produce its product and the market needed to sell the product. Vertical integration and expansion can become undesirable when its actions become anti-competitive and impede free competition in an open marketplace. Vertical integration is one method of avoiding the  hold-up problem . A monopoly produced through vertical integration is called a  vertical monopoly .

Vertical integration is often closely associated to vertical expansion which, in  economics , is the growth of a business enterprise through the  acquisition  of companies that produce the intermediate goods needed by the business or help market and distribute its product. Such expansion is desired because it secures the supplies needed by the  firm  to produce its product and the market needed to sell the product. Such expansion can become undesirable when its actions become  anti-competitive  and impede free competition in an open marketplace.

The result is a more efficient business with lower costs and more profits. On the undesirable side, when vertical expansion leads toward  monopolistic  control of a product or service then regulative action may be required to rectify anti-competitive behavior. Related to vertical expansion is  lateral expansion , which is the growth of a business enterprise through the acquisition of similar firms, in the hope of achieving  economies of scale .

Vertical expansion is also known as a vertical acquisition. Vertical expansion or acquisitions can also be used to increase scales and to gain market power. The acquisition of  DirecTV  by  News Corporation  is an example of forward vertical expansion or acquisition. DirecTV is a  satellite TV  company through which News Corporation can distribute more of its media content: news, movies and television shows. The acquisition of  NBC  by  Comcast  is an example of backward vertical integration. For example, in the United States, protecting the public from communications monopolies that can be built in this way is one of the missions of the  Federal Communications Commission .

One of the earliest, largest and most famous examples of vertical integration was the  Carnegie Steel  company. The company controlled not only the mills where the  steel  was made, but also the mines where the  iron ore  was extracted, the coal mines that supplied the  coal , the ships that transported the iron ore and the railroads that transported the coal to the factory, the  coke  ovens where the coal was cooked, etc. The company focused heavily on developing talent internally from the bottom up, rather than importing it from other companies. Later, Carnegie established  an institute  of higher learning to teach the steel processes to the next generation.

Oil companies , both multinational (such as  ExxonMobil ,  Royal Dutch Shell ,  ConocoPhillips  or  BP ) and national (e.g.,  Petronas ) often adopt a vertically integrated structure, meaning that they are active along the entire supply chain from  locating deposits , drilling and extracting  crude oil , transporting it around the world,  refining  it into petroleum products such as  petrol/gasoline , to distributing the fuel to company-owned retail stations, for sale to consumers.

Lateral Integration

Lateral expansion , in  economics , is the growth of a business enterprise through the acquisition of similar companies, in the hope of achieving  economies of scale  or  economies of scope . Unchecked lateral expansion can lead to powerful  conglomerates  or  monopolies .

Lateral integration differs from horizontal integration as the integration is not exact. For example, one of the examples of horizontal integration was one hotel chain buying another. This did not enhance the company’s product offerings other than having more hotel options.

On the other hand, Parker Hannifin acquired Lord Corporation. While the two companies make similar types of products, their product offerings were distinct. There was not much overlap with the types of products offered. Instead, Parker Hannifin was not able to provide a far greater product offering in the given sectors.

The Strength of an Oligopoly

From: Wikipedia: Concentration ratio

The most common concentration ratios are the CR 4  and the CR 8 , which means the market share of the four and the eight largest firms. Concentration ratios are usually used to show the extent of market control of the largest firms in the industry and to illustrate the degree to which an industry is  oligopolistic . [1]

N-firm concentration ratio is a common measure of market structure and shows the combined market share of the N largest firms in the market. For example, the 5-firm concentration ratio in the UK pesticide industry is 0.75, which indicates that the combined market share of the five largest pesticide sellers in the UK is about 75%. N-firm concentration ratio does not reflect changes in the size of the largest firms.

Concentration ratios range from 0 to 100 percent. The levels reach from  no, low  or  medium  to  high  to “total” concentration

Perfect competition

If there are  N  firms in an industry and we are looking at the top  n  of them, equal market share for all of them means that CR n  =  n/N . All other possible values will be greater than this.

No concentration

If CR n  is close to 0%, (which is only possible for quite a large number of firms in the industry  N ) this means  perfect competition  or at the very least  monopolistic competition . If for example CR 4 =0 %, the four largest firm in the industry would not have any significant market share.

Low concentration

0% to 40%. [5]  This category ranges from perfect competition to an oligopoly.

Medium concentration

40% to 70%. [5]  An industry in this range is likely an oligopoly.

High concentration

70% to 100%. [5]  This category ranges from an oligopoly to monopoly.

Total concentration

100% means an extremely concentrated  oligopoly . If for example CR 1 = 100%, there is a  monopoly .

10.2 Game theory

Game theory basics, dominant versus non-dominant strategies.

From: Wikipedia: Cooperative game theory

In game theory , a cooperative game (or coalitional game ) is a game with competition between groups of players (“coalitions”) due to the possibility of external enforcement of cooperative behavior (e.g. through contract law ). Those are opposed to non-cooperative games in which there is either no possibility to forge alliances or all agreements need to be self-enforcing (e.g. through credible threats ). [1]

Cooperative games are often analysed through the framework of cooperative game theory, which focuses on predicting which coalitions will form, the joint actions that groups take and the resulting collective payoffs. It is opposed to the traditional non-cooperative game theory which focuses on predicting individual players’ actions and payoffs and analyzing Nash equilibria . [2] [3]

Cooperative game theory provides a high-level approach as it only describes the structure, strategies and payoffs of coalitions, whereas non-cooperative game theory also looks at how bargaining procedures will affect the distribution of payoffs within each coalition. As non-cooperative game theory is more general, cooperative games can be analyzed through the approach of non-cooperative game theory (the converse does not hold) provided that sufficient assumptions are made to encompass all the possible strategies available to players due to the possibility of external enforcement of cooperation. While it would thus be possible to have all games expressed under a non-cooperative framework, in many instances insufficient information is available to accurately model the formal procedures available to the players during the strategic bargaining process, or the resulting model would be of too high complexity to offer a practical tool in the real world. In such cases, cooperative game theory provides a simplified approach that allows the analysis of the game at large without having to make any assumption about bargaining powers.

Types of Strategies

General strategy.

This is simply any rule that a player uses. These strategies can be “good” or “bad.” For example, if you have to choose heads or tails for a coinflip, you may use the strategy “tails never fails” and always pick tails even though there is no advantage to this strategy. Additionally, when playing the game of Blackjack, you may have a rule that you always hit when you have a score of 20. If you do not know how to play Blackjack, I will simply state that this is generally a very, very bad idea! Even though it is a poor strategy, it is still a strategy nonetheless.

Dominant Strategy

From: Wikipedia: Strategic dominance

In game theory , strategic dominance (commonly called simply dominance ) occurs when one strategy is better than another strategy for one player, no matter how that player’s opponents may play. Many simple games can be solved using dominance.

Nash Equilibrium

From: Wikipedia: Nash equilibrium

In terms of game theory, if each player has chosen a strategy, and no player can benefit by changing strategies while the other players keep theirs unchanged, then the current set of strategy choices and their corresponding payoffs constitutes a Nash equilibrium.

Stated simply, Alice and Bob are in Nash equilibrium if Alice is making the best decision she can, taking into account Bob’s decision while his decision remains unchanged, and Bob is making the best decision he can, taking into account Alice’s decision while her decision remains unchanged. Likewise, a group of players are in Nash equilibrium if each one is making the best decision possible, taking into account the decisions of the others in the game as long as the other parties’ decisions remain unchanged.

Informally, a strategy profile is a Nash equilibrium if no player can do better by unilaterally changing his or her strategy. To see what this means, imagine that each player is told the strategies of the others. Suppose then that each player asks themselves: “Knowing the strategies of the other players, and treating the strategies of the other players as set in stone, can I benefit by changing my strategy?”

If any player could answer “Yes”, then that set of strategies is not a Nash equilibrium. But if every player prefers not to switch (or is indifferent between switching and not) then the strategy profile is a Nash equilibrium. Thus, each strategy in a Nash equilibrium is a best response to all other strategies in that equilibrium. [13]

The Nash equilibrium may sometimes appear non-rational in a third-person perspective. This is because a Nash equilibrium is not necessarily Pareto optimal . [Note: We do not talk about Pareto optimality in this class, but you can think of it as a best-case for everyone situation.]

The Prisoner’s Dilemma

From: Wikipedia: Prisoner’s dilemma

The prisoner’s dilemma is a standard example of a game analyzed in game theory that shows why two completely rational individuals might not cooperate, even if it appears that it is in their best interests to do so. It was originally framed by Merrill Flood and Melvin Dresher while working at RAND in 1950. Albert W. Tucker formalized the game with prison sentence rewards and named it “prisoner’s dilemma”, [1] presenting it as follows:

Two members of a criminal gang are arrested and imprisoned. Each prisoner is in solitary confinement with no means of communicating with the other. The prosecutors lack sufficient evidence to convict the pair on the principal charge, but they have enough to convict both on a lesser charge. Simultaneously, the prosecutors offer each prisoner a bargain. Each prisoner is given the opportunity either to betray the other by testifying that the other committed the crime, or to cooperate with the other by remaining silent. The offer is: If A and B each betray the other, each of them serves two years in prison If A betrays B but B remains silent, A will be set free and B will serve three years in prison (and vice versa) If A and B both remain silent, both of them will serve only one year in prison (on the lesser charge).

It is implied that the prisoners will have no opportunity to reward or punish their partner other than the prison sentences they get and that their decision will not affect their reputation in the future. Because betraying a partner offers a greater reward than cooperating with them, all purely rational self-interested prisoners will betray the other, meaning the only possible outcome for two purely rational prisoners is for them to betray each other. [2] The interesting part of this result is that pursuing individual reward logically leads both of the prisoners to betray when they would get a better individual reward if they both kept silent. In reality, humans display a systemic bias towards cooperative behavior in this and similar games despite what is predicted by simple models of “rational” self-interested action. [3] [4] [5] [6] This bias towards cooperation has been known since the test was first conducted at RAND; the secretaries involved trusted each other and worked together for the best common outcome. [7]

The prisoner’s dilemma game can be used as a model for many real world situations involving cooperative behavior. In casual usage, the label “prisoner’s dilemma” may be applied to situations not strictly matching the formal criteria of the classic or iterative games: for instance, those in which two entities could gain important benefits from cooperating or suffer from the failure to do so, but find it difficult or expensive—not necessarily impossible—to coordinate their activities.

Game Tables

In the game above, we need some way to display all of the information in a condensed format. To accomplish this, we use a game table. For the sake of displaying the game tables in an accessible manner, I will use the following format:

You will see that the information is exactly the same as the information presented. For example, if A stays silent, but B betrays, we would be in the top, right payout cell (which is -3,0).

The next question is what the “best” outcome is. We will examine that but going back to the two strategies discussed earlier.

Solving Prisoner’s Dilemma with Dominant Strategy

The iterated elimination (or deletion) of dominated strategies (also denominated as IESDS or IDSDS) is one common technique for solving games that involves iteratively removing dominated strategies. In the first step, at most one dominated strategy is removed from the strategy space of each of the players since no rational player would ever play these strategies. This results in a new, smaller game. Some strategies—that were not dominated before—may be dominated in the smaller game. The first step is repeated, creating a new even smaller game, and so on. The process stops when no dominated strategy is found for any player. This process is valid since it is assumed that rationality among players is common knowledge , that is, each player knows that the rest of the players are rational, and each player knows that the rest of the players know that he knows that the rest of the players are rational, and so on ad infinitum (see Aumann, 1976).

There are two versions of this process. One version involves only eliminating strictly dominated strategies. If, after completing this process, there is only one strategy for each player remaining, that strategy set is the unique Nash equilibrium [2] . This will be discussed next.

You can use the following set of steps:

  • Pick one person (it doesn’t matter).
  • If their opponent picks choice A, what will your person pick?
  • If their opponent picks choice B, what will your person pick?
  • If you choose the same thing for both of your opponent’s choices, then that is the dominant strategy. We say that choice strictly dominates the other choice and you can cross off the strictly dominated strategy.
  • Repeat for the opponent (this should be easier).
  • If the choices are different, there is no dominant strategy

Let us return to the prisoner’s dilemma game table. Let us act as player A and decide what player A would do in a variety of situations.

If player B stays silent, what should we do as player A? If we stay silent, then we would lose 1 (meaning one year in prison.) If we betray, we earn 0. In this case we should betray as no prison is better than one year in prison.

If player B betrays, what should we do as player A? If we stay silent, then we get three years in prison. If we betray, we get two years in prison. In this case, we should betray as two years in prison is better than 3 years in prison.

Therefore, the dominant strategy for player A is to betray. This is because regardless of what player B chooses to do, player A’s best choice is to betray. We can therefore eliminate “A-stay silent” since player A will not stay silent.

We can now move to player B to see if there is a dominant strategy for player B. It should be noted that, in theory, there does not need to be, but with our games there will be (if player A has one.) So, now let us play our modified game as player B.

If player A chooses to stay silent – STOP! – what did we just discuss? Player A will not choose to stay silent, so we do not need to worry about this. So, if player A chooses to betray, what should we do as player B? If we stay silent, we get three years in prison whereas we only get two years in prison if we betray. Therefore, player B should betray.

Thus, the dominant strategy for this game is (A,B)=(Betray,Betray).

There are additional exercises in the companion. Each player can have either 0 or 1 dominant strategies.

Solving Prisoner’s Dilemma with Nash Equilibrium

As mentioned earlier, we are looking for a stable solution. That is, a situation where neither player has an incentive to change their choice based on the other player’s choice. To find the Nash Equilibrium, you can follow these steps:

  • Choose a player (again, it doesn’t matter which).
  • Pick a choice (it doesn’t matter which).
  • Based on your choice, what will the opponent pick?
  • Based on what your opponent picks, what would you pick?
  • If it is the same as your original choice, it is a Nash Equilibrium. If not, it is not a Nash Equilibrium.
  • Repeat for the other choice(s).

So, let us return to our game. Without loss of generality, let us play as player A. It should be noted that playing as player B will yield the same exact results.

As player A, let us begin by staying silent. What will player B do? Player B can either stay silent (one year in prison) or betray (0 years in prison.) Player B will betray. Now, since we know that player B will betray, what should player A do? If player A stays silent, we get 3 years in prison but if we betray we only get two years in prison. Thus, we, as player A, should betray. But this is different from where we started, thus we do not have a Nash Equilibrium. The chain for this event is:

A: Silent >> B: Betray >> A: Betray — A has changed their choice, not a Nash Equilibrium.

Now, as player A, let us start by betraying. If we betray, player B can either stay silent (3 years in prison) or betray (2 years in prison.) Thus, player B will betray. When player B betrays, what should we do? We can either stay silent (3 years in prison) or betray (2 years in prison.) Thus, we betray. This is exactly where we started, thus, we have a Nash Equilibrium. In fact, we could continue to do this forever and the chain would stay exactly the same. The chain for this scenario is:

A: Betray >> B: Betray >> A: Betray — A has kept their choice the same, so A:Betray, B:Betray is a Nash Equilibrium.

10.3 Cartels and Collusion

Game theory and oligopolies.

So what was the foray into game theory for? It allows us to explore how individual firms in oligopolies want to act. Let us consider two firms that each produce widgets. They can each choose to either produce at a high price level or low price level. Remember, for a firm to produce more (and sell it) they have to charge less. And if a firm restricts its output, they can charge more. Recall, a monopolist is able to make an additional profit because it restricts output and charges more whereas a firm in a perfectly competitive market may sell more, but at a lower price, and therefore earns a lower profit.

Let us use the following game table showing each firms’ profits:

First, let us step back and just look at the game table. What should each firm do? It seems like each firm should just set their price high. But, is that what will happen?

Let us look for the dominant strategy. As player A, if player B chooses to set a high price, we should should charge a low price (70>65). If player B chooses to set a low price, we should choose low price (40>20). Therefore, as player A, we should always choose to set our price low. The same applies for player B as setting their price low is always better than setting their price high regardless of what player A does (100>90 and 60>40).

So, even though it “makes sense” for both firms to set their prices high, both firms will set their prices low. The same would apply to the Nash Equilibrium.

What does this mean in the real world? If the two firms could cooperate and fully trust each other, they would each set their prices high. This is what we call collusion and will be discussed shortly. But, whether it is due to laws or just human nature, firms are never able to collude too long. Eventually, firms will move to the dominant strategy. While firms would like to keep their prices high, there are typically forces that prevent this.

From: Wikipedia: OPEC

The Organization of the Petroleum Exporting Countries ( OPEC , / ˈ oʊ p ɛ k / OH-pek ) is an intergovernmental organization of 14 nations, founded in 1960 in Baghdad by the first five members ( Iran , Iraq , Kuwait , Saudi Arabia , and Venezuela ), and headquartered since 1965 in Vienna, Austria . As of September 2018, the then 14 member countries accounted for an estimated 44 percent of global oil production and 81.5 percent of the world’s “proven” oil reserves , giving OPEC a major influence on global oil prices that were previously determined by the so called “ Seven Sisters ” grouping of multinational oil companies.

The stated mission of the organization is to “coordinate and unify the petroleum policies of its member countries and ensure the stabilization of oil markets, in order to secure an efficient, economic and regular supply of petroleum to consumers, a steady income to producers, and a fair return on capital for those investing in the petroleum industry.” [4] The organization is also a significant provider of information about the international oil market. The current OPEC members are the following: Algeria , Angola , Ecuador , Equatorial Guinea , Gabon , Iran , Iraq , Kuwait , Libya , Nigeria , the Republic of the Congo , Saudi Arabia (the de facto leader), United Arab Emirates , and Venezuela . Indonesia and Qatar are former members.

The formation of OPEC marked a turning point toward national sovereignty over natural resources , and OPEC decisions have come to play a prominent role in the global oil market and international relations . The effect can be particularly strong when wars or civil disorders lead to extended interruptions in supply. In the 1970s, restrictions in oil production led to a dramatic rise in oil prices and in the revenue and wealth of OPEC, with long-lasting and far-reaching consequences for the global economy . In the 1980s, OPEC began setting production targets for its member nations; generally, when the targets are reduced, oil prices increase. This has occurred most recently from the organization’s 2008 and 2016 decisions to trim oversupply.

Economists often cite OPEC as a textbook example of a cartel that cooperates to reduce market competition , but one whose consultations are protected by the doctrine of state immunity under international law . In December 2014, “OPEC and the oil men” ranked as #3 on Lloyd’s list of “the top 100 most influential people in the shipping industry”. [5] However, the influence of OPEC on international trade is periodically challenged by the expansion of non-OPEC energy sources, and by the recurring temptation for individual OPEC countries to exceed production targets and pursue conflicting self-interests.

At various times, OPEC members have displayed apparent anti-competitive cartel behavior through the organization’s agreements about oil production and price levels. [26] In fact, economists often cite OPEC as a textbook example of a cartel that cooperates to reduce market competition, as in this definition from OECD ‘s Glossary of Industrial Organisation Economics and Competition Law : [1]

International commodity agreements covering products such as coffee, sugar, tin and more recently oil (OPEC: Organization of Petroleum Exporting Countries) are examples of international cartels which have publicly entailed agreements between different national governments.

OPEC members strongly prefer to describe their organization as a modest force for market stabilization, rather than a powerful anti-competitive cartel. In its defense, the organization was founded as a counterweight against the previous “ Seven Sisters ” cartel of multinational oil companies, and non-OPEC energy suppliers have maintained enough market share for a substantial degree of worldwide competition. [27] Moreover, because of an economic “ prisoner’s dilemma ” that encourages each member nation individually to discount its price and exceed its production quota, [28] widespread cheating within OPEC often erodes its ability to influence global oil prices through collective action . [29] [30]

OPEC has not been involved in any disputes related to the competition rules of the World Trade Organization , even though the objectives, actions, and principles of the two organizations diverge considerably. [31] A key US District Court decision held that OPEC consultations are protected as “governmental” acts of state by the Foreign Sovereign Immunities Act , and are therefore beyond the legal reach of US competition law governing “commercial” acts. [32] [33] Despite popular sentiment against OPEC, legislative proposals to limit the organization’s sovereign immunity, such as the NOPEC Act, have so far been unsuccessful. [34]

Cartel Theory

From: Wikipedia: Cartel

A cartel is a group of apparently independent producers whose goal is to increase their collective profits by means of price fixing , limiting supply, or other restrictive practices . Cartels typically control selling prices, but some are organized to force down the prices of purchased inputs. Antitrust laws attempt to deter or forbid cartels. A single entity that holds a monopoly by this definition cannot be a cartel, though it may be guilty of abusing said monopoly in other ways. Cartels usually arise in oligopolies —industries with a small number of sellers—and usually involve homogeneous products .

A survey of hundreds of published economic studies and legal decisions of antitrust authorities found that the median price increase achieved by cartels in the last 200 years is about 23 percent. [4] Private international cartels (those with participants from two or more nations) had an average price increase of 28 percent, whereas domestic cartels averaged 18 percent. Less than 10 percent of all cartels in the sample failed to raise market prices.

In general, cartel agreements are economically unstable in that there is an incentive for members to cheat by selling at below the agreed price or selling more than the production quotas set by the cartel (see also game theory ). This has caused many cartels that attempt to set product prices to be unsuccessful in the long term . Empirical studies of 20th-century cartels have determined that the mean duration of discovered cartels is from 5 to 8 years [5] . However, once a cartel is broken, the incentives to form the cartel return and the cartel may be re-formed. Publicly known cartels that do not follow this cycle include, by some accounts, the Organization of the Petroleum Exporting Countries (OPEC).

Price fixing is often practiced internationally. When the agreement to control price is sanctioned by a multilateral treaty or protected by national sovereignty, no antitrust actions may be initiated [6] . Examples of such price fixing include oil, whose price is partly controlled by the supply by OPEC countries, and international airline tickets, which have prices fixed by agreement with the IATA , a practice for which there is a specific exception in antitrust law.

Prior to World War II (except in the United States), members of cartels could sign contracts that were enforceable in courts of law. There were even instances where cartels are encouraged by states. For example, during the period before 1945, cartels were tolerated in Europe and were promoted as a business practice in German-speaking countries. [7] This was the norm due to the accepted benefits, which even the U.S. Supreme court has noted. In the case, the U.S. v. National Lead Co. et al. , it cited the testimony of individuals, who cited that a cartel, in its protean form, is “a combination of producers for the purpose of regulating production and, frequently, prices, and an association by agreement of companies or sections of companies having common interests so as to prevent extreme or unfair competition.” [8]

Today, however, price fixing by private entities is illegal under the antitrust laws of more than 140 countries. Examples of prosecuted international cartels are lysine , citric acid , graphite electrodes , and bulk vitamins . [9] This is highlighted in countries with market economies wherein price-fixing and the concept of cartels are considered inimical to free and fair competition, which is considered the backbone of political democracy. [10] The current condition makes it increasingly difficult for cartels to maintain sustainable operations. Even if international cartels might be out of reach for the regulatory authorities, they will still have to contend with the fact that their activities in domestic markets will be affected. [11]

For a cartel to be successful, some or all of the following conditions are necessary:

  • A small number of firms.
  • Products are relatively undifferentiated from one firm to the next.
  • Prices are easily observable.
  • Prices show little variation over time.

Introduction to Microeconomics Copyright © 2019 by J. Zachary Klingensmith is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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Market Structure: Oligopoly

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Market Structure: Oligopoly

Introduction to Oligopoly. Recall: Oligopoly ▫An industry with only a few sellers. ▫Also characterized by interdependence  A relationship in which the.

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OLIGOPOLY Chapter 16 1.

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16 Oligopoly.

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Copyright©2004 South-Western 16 Oligopoly. Copyright © 2004 South-Western BETWEEN MONOPOLY AND PERFECT COMPETITION Imperfect competition refers to those.

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Copyright©2004 South-Western 16 Oligopoly. Copyright © 2004 South-Western What’s Important in Chapter 16 Four Types of Market Structures Strategic Interdependence.

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Copyright © 2004 South-Western CHAPTER 16 OLIGOPOLY.

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Part 8 Monopolistic Competition and Oligopoly

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15 chapter: >> Oligopoly Krugman/Wells Economics

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Game Theory!.

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Introduction to Oligopoly

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Game Theory. Games Oligopolist Play ▫Each oligopolist realizes both that its profit depends on what its competitor does and that its competitor’s profit.

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Oligopoly Chapter 25.

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Economic Analysis for Business Session XIII: Oligopoly Instructor Sandeep Basnyat

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ECON 201 OLIGOPOLIES & GAME THEORY 1. FIGURE 12.4 DUOPOLY EQUILIBRIUM IN A CENTRALIZED CARTEL 2.

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Oligopoly Fun and games. Oligopoly An oligopolist is one of a small number of producers in an industry. The industry is an oligopoly.  All oligopolists.

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Oligopoly Most firms are part of oligopoly or monopolistic competition, with few monopolies or perfect competition. These two market structures are called.

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Oligopoly. Definition Industry with only a few sellers Industry with only a few sellers A firm in this industry is called an oligopolistic A firm in this.

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Oligopoly Few sellers each offering a similar or identical product to the others Some barriers to entry into the market Because of few sellers, oligopoly.

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Principles of Microeconomics: Econ102. Monopolistic Competition: A market structure in which barriers to entry are low, and many firms compete by selling.

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10.2 Oligopoly

Learning objectives.

By the end of this section, you will be able to:

  • Explain why and how oligopolies exist
  • Contrast collusion and competition
  • Interpret and analyze the prisoner’s dilemma diagram
  • Evaluate the tradeoffs of imperfect competition

Many purchases that individuals make at the retail level are produced in markets that are neither perfectly competitive, monopolies, nor monopolistically competitive. Rather, they are oligopolies. Oligopoly arises when a small number of large firms have all or most of the sales in an industry. Examples of oligopoly abound and include the auto industry, cable television, and commercial air travel. Oligopolistic firms are like cats in a bag. They can either scratch each other to pieces or cuddle up and get comfortable with one another. If oligopolists compete hard, they may end up acting very much like perfect competitors, driving down costs and leading to zero profits for all. If oligopolists collude with each other, they may effectively act like a monopoly and succeed in pushing up prices and earning consistently high levels of profit. We typically characterize oligopolies by mutual interdependence where various decisions such as output, price, and advertising depend on other firm(s)' decisions. Analyzing the choices of oligopolistic firms about pricing and quantity produced involves considering the pros and cons of competition versus collusion at a given point in time.

Why Do Oligopolies Exist?

A combination of the barriers to entry that create monopolies and the product differentiation that characterizes monopolistic competition can create the setting for an oligopoly. For example, when a government grants a patent for an invention to one firm, it may create a monopoly. When the government grants patents to, for example, three different pharmaceutical companies that each has its own drug for reducing high blood pressure, those three firms may become an oligopoly.

Similarly, a natural monopoly will arise when the quantity demanded in a market is only large enough for a single firm to operate at the minimum of the long-run average cost curve. In such a setting, the market has room for only one firm, because no smaller firm can operate at a low enough average cost to compete, and no larger firm could sell what it produced given the quantity demanded in the market.

Quantity demanded in the market may also be two or three times the quantity needed to produce at the minimum of the average cost curve—which means that the market would have room for only two or three oligopoly firms (and they need not produce differentiated products). Again, smaller firms would have higher average costs and be unable to compete, while additional large firms would produce such a high quantity that they would not be able to sell it at a profitable price. This combination of economies of scale and market demand creates the barrier to entry, which led to the Boeing-Airbus oligopoly (also called a duopoly) for large passenger aircraft.

The product differentiation at the heart of monopolistic competition can also play a role in creating oligopoly. For example, firms may need to reach a certain minimum size before they are able to spend enough on advertising and marketing to create a recognizable brand name. The problem in competing with, say, Coca-Cola or Pepsi is not that producing fizzy drinks is technologically difficult, but rather that creating a brand name and marketing effort to equal Coke or Pepsi is an enormous task.

Collusion or Competition?

When oligopoly firms in a certain market decide what quantity to produce and what price to charge, they face a temptation to act as if they were a monopoly. By acting together, oligopolistic firms can hold down industry output, charge a higher price, and divide the profit among themselves. When firms act together in this way to reduce output and keep prices high, it is called collusion . A group of firms that have a formal agreement to collude to produce the monopoly output and sell at the monopoly price is called a cartel . See the following Clear It Up feature for a more in-depth analysis of the difference between the two.

Clear It Up

Collusion versus cartels: how to differentiate.

In the United States, as well as many other countries, it is illegal for firms to collude since collusion is anti-competitive behavior, which is a violation of antitrust law. Both the Antitrust Division of the Justice Department and the Federal Trade Commission have responsibilities for preventing collusion in the United States.

The problem of enforcement is finding hard evidence of collusion. Cartels are formal agreements to collude. Because cartel agreements provide evidence of collusion, they are rare in the United States. Instead, most collusion is tacit, where firms implicitly reach an understanding that competition is bad for profits.

Economists have understood for a long time the desire of businesses to avoid competing so that they can instead raise the prices that they charge and earn higher profits. Adam Smith wrote in Wealth of Nations in 1776: “People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices.”

Even when oligopolists recognize that they would benefit as a group by acting like a monopoly, each individual oligopoly faces a private temptation to produce just a slightly higher quantity and earn slightly higher profit—while still counting on the other oligopolists to hold down their production and keep prices high. If at least some oligopolists give in to this temptation and start producing more, then the market price will fall. A small handful of oligopoly firms may end up competing so fiercely that they all find themselves earning zero economic profits—as if they were perfect competitors.

The Prisoner’s Dilemma

Because of the complexity of oligopoly, which is the result of mutual interdependence among firms, there is no single, generally-accepted theory of how oligopolies behave, in the same way that we have theories for all the other market structures. Instead, economists use game theory , a branch of mathematics that analyzes situations in which players must make decisions and then receive payoffs based on what other players decide to do. Game theory has found widespread applications in the social sciences, as well as in business, law, and military strategy.

The prisoner’s dilemma is a scenario in which the gains from cooperation are larger than the rewards from pursuing self-interest. It applies well to oligopoly. (Note that the term "prisoner" is not typically an accurate term for someone who has recently been arrested, but we will use the term here, since this scenario is widely used and referenced in economic, business, and social contexts.) The story behind the prisoner’s dilemma goes like this:

Two co-conspirators are arrested. When they are taken to the police station, they refuse to say anything and are put in separate interrogation rooms. Eventually, a police officer enters the room where Prisoner A is being held and says: “You know what? Your partner in the other room is confessing. Your partner is going to get a light prison sentence of just one year, and because you’re remaining silent, the judge is going to stick you with eight years in prison. Why don’t you get smart? If you confess, too, we’ll cut your jail time down to five years, and your partner will get five years, also.” Over in the next room, another police officer is giving exactly the same speech to Prisoner B. What the police officers do not say is that if both prisoners remain silent, the evidence against them is not especially strong, and the prisoners will end up with only two years in jail each.

The game theory situation facing the two prisoners is in Table 10.2 . To understand the dilemma, first consider the choices from Prisoner A’s point of view. If A believes that B will confess, then A should confess, too, so as to not get stuck with the eight years in prison. However, if A believes that B will not confess, then A will be tempted to act selfishly and confess, so as to serve only one year. The key point is that A has an incentive to confess regardless of what choice B makes! B faces the same set of choices, and thus will have an incentive to confess regardless of what choice A makes. To confess is called the dominant strategy. It is the strategy an individual (or firm) will pursue regardless of the other individual’s (or firm’s) decision. The result is that if prisoners pursue their own self-interest, both are likely to confess, and end up being sentenced to a total of 10 years of jail time between them.

The game is called a dilemma because if the two prisoners had cooperated by both remaining silent, they would only have been incarcerated for two years each, for a total of four years between them. If the two prisoners can work out some way of cooperating so that neither one will confess, they will both be better off than if they each follow their own individual self-interest, which in this case leads straight into longer terms.

The Oligopoly Version of the Prisoner’s Dilemma

The members of an oligopoly can face a prisoner’s dilemma, also. If each of the oligopolists cooperates in holding down output, then high monopoly profits are possible. Each oligopolist, however, must worry that while it is holding down output, other firms are taking advantage of the high price by raising output and earning higher profits. Table 10.3 shows the prisoner’s dilemma for a two-firm oligopoly—known as a duopoly . If Firms A and B both agree to hold down output, they are acting together as a monopoly and will each earn $1,000 in profits. However, both firms’ dominant strategy is to increase output, in which case each will earn $400 in profits.

Can the two firms trust each other? Consider the situation of Firm A:

  • If A thinks that B will cheat on their agreement and increase output, then A will increase output, too, because for A the profit of $400 when both firms increase output (the bottom right-hand choice in Table 10.3 ) is better than a profit of only $200 if A keeps output low and B raises output (the upper right-hand choice in the table).
  • If A thinks that B will cooperate by holding down output, then A may seize the opportunity to earn higher profits by raising output. After all, if B is going to hold down output, then A can earn $1,500 in profits by expanding output (the bottom left-hand choice in the table) compared with only $1,000 by holding down output as well (the upper left-hand choice in the table).

Thus, firm A will reason that it makes sense to expand output if B holds down output and that it also makes sense to expand output if B raises output. Again, B faces a parallel set of decisions that will lead B also to expand output.

The result of this prisoner’s dilemma is often that even though A and B could make the highest combined profits by cooperating in producing a lower level of output and acting like a monopolist, the two firms may well end up in a situation where they each increase output and earn only $400 each in profits . The following Clear It Up feature discusses one cartel scandal in particular.

What is the Lysine cartel?

Lysine, a $600 million-a-year industry, is an amino acid that farmers use as a feed additive to ensure the proper growth of swine and poultry. The primary U.S. producer of lysine is Archer Daniels Midland (ADM), but several other large European and Japanese firms are also in this market. For a time in the first half of the 1990s, the world’s major lysine producers met together in hotel conference rooms and decided exactly how much each firm would sell and what it would charge. The U.S. Federal Bureau of Investigation (FBI), however, had learned of the cartel and placed wire taps on a number of their phone calls and meetings.

From FBI surveillance tapes, following is a comment that Terry Wilson, president of the corn processing division at ADM, made to the other lysine producers at a 1994 meeting in Mona, Hawaii:

I wanna go back and I wanna say something very simple. If we’re going to trust each other, okay, and if I’m assured that I’m gonna get 67,000 tons by the year’s end, we’re gonna sell it at the prices we agreed to . . . The only thing we need to talk about there because we are gonna get manipulated by these [expletive] buyers—they can be smarter than us if we let them be smarter. . . . They [the customers] are not your friend. They are not my friend. And we gotta have ‘em, but they are not my friends. You are my friend. I wanna be closer to you than I am to any customer. Cause you can make us ... money. ... And all I wanna tell you again is let’s—let’s put the prices on the board. Let’s all agree that’s what we’re gonna do and then walk out of here and do it.

The price of lysine doubled while the cartel was in effect. Confronted by the FBI tapes, Archer Daniels Midland pled guilty in 1996 and paid a fine of $100 million. A number of top executives, both at ADM and other firms, later paid fines of up to $350,000 and were sentenced to 24–30 months in prison.

In another one of the FBI recordings, the president of Archer Daniels Midland told an executive from another competing firm that ADM had a slogan that, in his words, had “penetrated the whole company.” The company president stated the slogan this way: “Our competitors are our friends. Our customers are the enemy.” That slogan could stand as the motto of cartels everywhere.

How to Enforce Cooperation

How can parties who find themselves in a prisoner’s dilemma situation avoid the undesired outcome and cooperate with each other? The way out of a prisoner’s dilemma is to find a way to penalize those who do not cooperate.

Perhaps the easiest approach for colluding oligopolists, as you might imagine, would be to sign a contract with each other that they will hold output low and keep prices high. If a group of U.S. companies signed such a contract, however, it would be illegal. Certain international organizations, like the nations that are members of the Organization of Petroleum Exporting Countries (OPEC) , have signed international agreements to act like a monopoly, hold down output, and keep prices high so that all of the countries can make high profits from oil exports. Such agreements, however, because they fall in a gray area of international law, are not legally enforceable. If Nigeria, for example, decides to start cutting prices and selling more oil, Saudi Arabia cannot sue Nigeria in court and force it to stop.

Visit the Organization of the Petroleum Exporting Countries website and learn more about its history and how it defines itself.

Because oligopolists cannot sign a legally enforceable contract to act like a monopoly, the firms may instead keep close tabs on what other firms are producing and charging. Alternatively, oligopolists may choose to act in a way that generates pressure on each firm to stick to its agreed quantity of output.

One example of the pressure these firms can exert on one another is the kinked demand curve , in which competing oligopoly firms commit to match price cuts, but not price increases. Figure 10.5 shows this situation. Say that an oligopoly airline has agreed with the rest of a cartel to provide a quantity of 10,000 seats on the New York to Los Angeles route, at a price of $500. This choice defines the kink in the firm’s perceived demand curve. The reason that the firm faces a kink in its demand curve is because of how the other oligopolists react to changes in the firm’s price. If the oligopoly decides to produce more and cut its price, the other members of the cartel will immediately match any price cuts—and therefore, a lower price brings very little increase in quantity sold.

If one firm cuts its price to $300, it will be able to sell only 11,000 seats. However, if the airline seeks to raise prices, the other oligopolists will not raise their prices, and so the firm that raised prices will lose a considerable share of sales. For example, if the firm raises its price to $550, its sales drop to 5,000 seats sold. Thus, if oligopolists always match price cuts by other firms in the cartel, but do not match price increases, then none of the oligopolists will have a strong incentive to change prices, since the potential gains are minimal. This strategy can work like a silent form of cooperation, in which the cartel successfully manages to hold down output, increase price , and share a monopoly level of profits even without any legally enforceable agreement.

Many real-world oligopolies, prodded by economic changes, legal and political pressures, and the egos of their top executives, go through episodes of cooperation and competition. If oligopolies could sustain cooperation with each other on output and pricing, they could earn profits as if they were a single monopoly. However, each firm in an oligopoly has an incentive to produce more and grab a bigger share of the overall market; when firms start behaving in this way, the market outcome in terms of prices and quantity can be similar to that of a highly competitive market.

Tradeoffs of Imperfect Competition

Monopolistic competition is probably the single most common market structure in the U.S. economy. It provides powerful incentives for innovation, as firms seek to earn profits in the short run, while entry assures that firms do not earn economic profits in the long run. However, monopolistically competitive firms do not produce at the lowest point on their average cost curves. In addition, the endless search to impress consumers through product differentiation may lead to excessive social expenses on advertising and marketing.

Oligopoly is probably the second most common market structure. When oligopolies result from patented innovations or from taking advantage of economies of scale to produce at low average cost, they may provide considerable benefit to consumers. Oligopolies are often buffered by significant barriers to entry, which enable the oligopolists to earn sustained profits over long periods of time. Oligopolists also do not typically produce at the minimum of their average cost curves. When they lack vibrant competition, they may lack incentives to provide innovative products and high-quality service.

The task of public policy with regard to competition is to sort through these multiple realities, attempting to encourage behavior that is beneficial to the broader society and to discourage behavior that only adds to the profits of a few large companies, with no corresponding benefit to consumers. Monopoly and Antitrust Policy discusses the delicate judgments that go into this task.

Bring It Home

The temptation to defy the law.

Oligopolistic firms have been called “cats in a bag,” as this chapter mentioned. The French detergent makers chose to “cozy up” with each other. The result? An uneasy and tenuous relationship. When the Wall Street Journal reported on the matter, it wrote: “According to a statement a Henkel manager made to the [French anti-trust] commission, the detergent makers wanted ‘to limit the intensity of the competition between them and clean up the market.’ Nevertheless, by the early 1990s, a price war had broken out among them.” During the soap executives’ meetings, sometimes lasting more than four hours, the companies established complex pricing structures. “One [soap] executive recalled ‘chaotic’ meetings as each side tried to work out how the other had bent the rules.” Like many cartels, the soap cartel disintegrated due to the very strong temptation for each member to maximize its own individual profits.

How did this soap opera end? After an investigation, French antitrust authorities fined Colgate-Palmolive, Henkel, and Proctor & Gamble a total of €361 million ($484 million). A similar fate befell the icemakers. Bagged ice is a commodity, a perfect substitute, generally sold in 7- or 22-pound bags. No one cares what label is on the bag. By agreeing to carve up the ice market, control broad geographic swaths of territory, and set prices, the icemakers moved from perfect competition to a monopoly model. After the agreements, each firm was the sole supplier of bagged ice to a region. There were profits in both the long run and the short run. According to the courts: “These companies illegally conspired to manipulate the marketplace.” Fines totaled about $600,000—a steep fine considering a bag of ice sells for under $3 in most parts of the United States.

Even though it is illegal in many parts of the world for firms to set prices and carve up a market, the temptation to earn higher profits makes it extremely tempting to defy the law.

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Keywords : Oligopoly; cartel; game theory; Nash equilibrium; Cournot model; duopoly; non-cooperative competition.

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  • [R&T] Chapter 11, “The World of Imperfect Competition.”
  • [ Perloff ] Chapter 12, “Pricing and Advertising.” (optional)

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  • Lecture 16: Oligopoly I
  • Graphs and Figures (PDF)

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What Makes a Market an Oligopoly?

Do you know of any industries in which just three or four companies supply most of a specific product?

Some examples:

  • From the 1950s to the 1980s, three major broadcast television networks dominated the U.S. airwaves.
  • After a series of mergers between 2005 and 2015, four major airlines controlled much of the U.S. market, as a November 2018 Page One Economics essay described.
  • Even more recently, shortages and price increases brought attention to the U.S. baby formula market and global insulin market, which also had just a few suppliers.

Those markets could be considered “oligopolies”—markets in which only a few sellers or suppliers dominate.

Suppliers and sellers in an oligopoly can command higher prices than companies in a competitive market, and if one company in an oligopoly stops producing, it has a bigger effect on supply than it would in a competitive market.

Read on for more comparisons of oligopolies to other types of markets and to learn how to tell whether a particular market could be considered an oligopoly.

What Is an Oligopoly?

As the table shows, in addition to having only a few sellers or suppliers dominating the market, an oligopoly has barriers to entering the market, and “there are few close substitutes for the product.”

In other words, certain conditions make it difficult for potential competitors to start selling or supplying a particular product or service within that industry, and there aren’t many alternatives that could be used instead. Monopolies—markets in which one firm dominates—also have those barriers.

“Barriers to entry” could include factors such as costly equipment needed to produce a product, patents restricting who can use an invention, and government regulations that are difficult to meet, as a Corporate Finance Institute article outlined.

What Are Examples of Barriers to Entry?

In the case of the U.S. infant formula market, barriers to entry have included tariffs and Food and Drug Administration standards . (Some of the infant formula market barriers were waived to help ease the shortage last year.)

Until the expansion of the cable TV market in the 1980s, the limited availability of broadcast frequencies helped to restrict the number of television networks, with the Federal Communications Commission in charge of allocating portions of the broadcast spectrum to stations.

Barriers to entry in the airline industry include high startup costs, such as for purchasing airplanes, competition for airport gates and large economies of scale, the Page One Economics essay said.

Government can put up barriers, as a St. Louis Fed Econ Lowdown lesson on market structures (PDF)  outlined in discussing monopolistic markets. Such markets are rare, according to the lesson.

“Most commonly, [monopolistic markets] occur because government has granted a single firm the opportunity to supply a good or service. This is known as a ‘natural monopoly, ’ ” according to the lesson, which gives the examples of electric and natural gas providers. Because of the expensive infrastructure needed for those services, such as wires and pipes entering people’s homes, it’s cheaper for one firm to provide the service than to build infrastructure needed for true competition.

“In exchange, government often regulates prices in these markets to ensure that these firms do not take advantage of their market power,” the lesson says.

How Can You Tell If a Market Is an Oligopoly?

A “concentration ratio” is one tool that can indicate whether a market is an oligopoly.

A concentration ratio is the combined market share of the largest firms in an industry, according to Oxford Reference . That is, it’s the percentage of the industry’s products or services provided by those firms.

The number of firms used for the ratio can vary. A “four-firm” ratio is often used as a benchmark to show market structure, according to Oxford. But the ratios also can be calculated using the market share from the eight, five or three largest firms in the market, according to a September 2020 Investopedia article.

“A rule of thumb is that an oligopoly exists when the top five firms in the market account for more than 60% of total market sales,” the article says. “If the concentration ratio of one company is equal to 100%, this indicates that the industry is a monopoly.”

In 2015, the four major airlines controlled 80% of the U.S. market, the Page One Economics essay said. Three manufacturers have more than 90% of the global insulin market , according to a July 2022 press release from Grand View Research, a global market research and consulting company. That would make those markets oligopolies, according to the Investopedia rule of thumb.

What Are Two Types of Oligopolistic Markets?

Oligopolistic markets differ, and different types of markets have different effects on prices, as the Econ Lowdown lesson illustrates.

Cartoon woman with red hair, man in suit and man in top hat and monocle all look at globe in center of two piles of cash.

One such market is a collusive oligopoly , which has a few sellers who work together “to divide the market, set prices, or limit production,” the lesson says. Companies might, for example, agree to limit production to drive up prices. Such collusion is often illegal.

Cartoon woman with red hair, man in suit and man in top hat and monocle all look in different directions as two of them hold cash piles and one holds globe.

In a competitive oligopoly , the few sellers compete, which keeps the prices lower than they would be in a collusive oligopoly.

In general, more competition results in lower prices for consumers. So, a perfect competition market structure, in which lots of companies provide the same product, would result in lower prices, while a monopoly could mean the highest prices for consumers. Depending on whether they are collusive or competitive, oligopolies can be more like monopolies or more like perfect competition, respectively, as a Khan Academy video explains.

Can Oligopolies Change?

Market structures aren’t necessarily fixed, as the Page One Economics essay illustrated with the example of U.S. airlines.

Airline ticket prices declined as low-cost carriers started expanding their routes in 2016, the essay said. A chart from online database FRED shows the downward trend in airfares before the COVID-19 pandemic.

“The proliferation of low-cost flights in recent years has pushed the airline industry, which was arguably an oligopoly, toward monopolistic competition,” the essay said.

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Oligopoly Diagram

There are different diagrams that you can use to explain 0ligopoly markets.

It is important to bear in mind, there are different possible ways that firms in Oligopoly can behave.

1. Kinked Demand Curve Diagram

kinked-demand-curve

In the kinked demand curve model, the firm maximises profits at Q1, P1 where MR=MC. Thus a change in MC, may not change the market price. It suggests prices will be quite stable.

The kinked demand curve makes certain assumptions

  • Firms are profit maximisers.
  • If one firm increases the price, other firms won’t follow suit. Therefore, for a price increase, demand is price elastic.
  • If one firm cuts price, other firms will follow suit because they don’t want to lose market share. Therefore, for a price cut, demand is price inelastic.
  • This is how we get the ‘kinked demand curve

However, the kinked demand curve has limitations

  • It doesn’t explain how the price was arrived at in the first place.
  • Firms may engage in price competition.

Collusive Oligopoly

If firms in oligopoly collude and form a cartel, then they will try and fix the price at the level which maximises profits for the industry. They will then set quotas to keep output at the profit maximising level.

monopoly-diagram-2017

The price and output in oligopoly will reflect the price and output of a monopoly. The Quantity Qm will be split between the firms in the cartel.

Economies of scale for Oligopolies

economies-of-scale-growth-in-firm

Oligopolies may benefit from economies of scale. This enables lower average costs with increased output. FIrms in oligopoly producing at Q1 achieve lower prices of AC1.

Efficiency of firms in oligopoly

  • Larger firms can benefit from economies of scale – lower average costs – which might outweigh other inefficiencies.
  • Allocative efficiency? Not clear but firms operating under kinked demand curve may end up setting price higher than marginal cost. Also, firms able to successfully collude will set prices higher than MC. If oligopolies are competitive then prices will be lower and more allocative efficient.
  • Dynamic efficiency? Firms in an oligopoly have profits they can use for investment in new products. Also, competitive pressures encourage them to innovate.
  • How firms in Oligopoly compete

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3.4.4 Oligopoly - Introduction (Edexcel A-Level Economics Teaching PowerPoint)

Last updated 13 Sept 2023

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This PowerPoint covers an introduction to oligopoly.

An oligopoly is a market structure in which a small number of large firms or corporations dominate an industry or sector. In an oligopolistic market, there are typically just a few powerful players, and their actions and decisions can significantly influence the market's behavior. Oligopolies can exist in various industries, including manufacturing, telecommunications, banking, and retail.

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  • Kinked Demand Curve
  • Non-Price Competition

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Understanding Oligopolies

  • Potential Oligopolies

Current Examples of Oligopolies

The bottom line.

  • Fundamental Analysis
  • Sectors & Industries

Oligopolies: Some Current Examples

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

visual presentation of oligopoly

When companies within the same industry work together to increase their mutual profits instead of competing doggedly with one another, it is known as an oligopoly situation. Oligopolies are observed throughout the world and even appear to be increasing in certain industries. Unlike a monopoly , where a single corporation dominates a certain market, an oligopoly consists of a select few companies that combined exert significant influence over a market or sector.

While these companies are still technically considered competitors within their particular market, they also tend to cooperate or coordinate with each other to benefit the group as a whole. This anti-competitive behavior can lead to higher prices for consumers.

Key Takeaways

  • Oligopolies occur when a small number of firms collude, either explicitly or implicitly, to restrict output or fix prices, in order to achieve above normal market returns.
  • Oligopolies can be contrasted with monopolies where only one firm exists as a producer.
  • Government policy can discourage or encourage oligopolistic behavior, and firms in mixed economies often seek government blessing for ways to limit competition.
  • Examples of oligopolies can be found across major industries like oil and gas, airlines, mass media, automobiles, and telecom.
  • The existence of oligopolies does not imply that there is coordination or collusion going on.

An oligopoly refers to a market structure that consists of a small number of firms, who together have substantial influence over a certain industry or market. While the group holds a great deal of market power, no one company within the group has enough sway to undermine the others or steal market share . As a result, prices in this market are moderate because of the presence of a certain degree of competition.

When one company sets a price, others will respond in fashion to keep their customers buying. For example, if an airline cuts ticket prices, other players typically follow suit. But, because the level of competition is still relatively low compared to a free market with many players, prices are usually higher in an oligopoly than they would be in  perfect competition .

Because there is no dominant force in the industry , companies may be tempted to collude with one another rather than compete, which keeps non-established players from entering the market. This cooperation makes them operate as though they were a single company. While not a single-company-dominated monopoly, oligopolies erect significant barriers to entry, effectively keeping out new upstarts from becoming competitors.

The concentration ratio measures the market share of the largest firms in an industry and is used to detect an oligopoly. There is no precise upper limit to the number of firms in an oligopoly, but the number must be low enough that the actions of one firm significantly influence the others.

Companies have the power to fix prices and create product scarcity without competition, which can lead to inferior products and services and higher costs for buyers. While limiting competition, oligopolies and monopolies can operate unencumbered in the U.S. as long as they do not violate antitrust laws . These laws cover unreasonable restraint of trade; plainly harmful acts such as price-fixing , dividing markets, and bid-rigging; as well as mergers and acquisitions (M&A) that substantially lessen competition.

A monopoly is one firm holding concentrated market power, a  duopoly  consists of two firms, and an oligopoly is two or more firms.

Industries With Potential Oligopolies

Throughout history, there have been oligopolies in many different industries, including steel manufacturing, oil, railroads, tire manufacturing, grocery store chains, and wireless carriers. Other industries with an oligopoly structure are airlines and pharmaceuticals.

Some of the most notable oligopolies in the U.S. are in film and television production, recorded music, wireless carriers, and airlines. Since the 1980s, it has become more common for industries to be dominated by two or three firms. Merger agreements between major players have resulted in industry consolidation .

The common denominators with these industries are that they have strong barriers to entry. They tend to require a lot of initial capital investment (e.g., to make or purchase airplanes or develop and market drugs), and/or they enjoy intellectual property protections such as patents and trademarks that effectively keep out competitors and favor incumbents.

Traders can look to oligopolistic industries to set up potential pairs trades .

Today, several well-known oligopolies exist. Some of these include well-known or household names in key industries or sectors.

National mass media and news outlets are a prime example of an oligopoly, with the bulk of U.S. media outlets owned by just four corporations:

  • AT&T ( T )
  • Comcast ( CMCSA )
  • Walt Disney ( DIS )
  • Charter Communications (CHTR)

New players like Amazon and Netflix have joined the mix recently with the rise of streaming media, but smaller players remain shut out.

Operating systems for smartphones and computers provide excellent examples of oligopolies in big tech. Apple iOS and Google Android dominate smartphone operating systems, while computer operating systems are overshadowed by Apple and Microsoft Windows. Big tech also is concentrated on the Internet, with Google, Meta (formerly Facebook), and Amazon dominating.

Automobile manufacturing is another example of an oligopoly, with the leading auto manufacturers in the United States being Ford ( F ), GM, and Stellantis (the new iteration of Chrysler through mergers). Worldwide there are perhaps a dozen key automakers including Toyota, Honda, Volkswagen Group, and Renault-Nissan-Mitsubishi.

Once an actual monopolistic corporation, AT&T was famously split up due to antitrust ruling into several "Baby Bells." These spinoffs now maintain an oligopoly in the landline and mobile phone provider space, including Verizon ( VZ ), T-Mobile ( TMUS ), and AT&T ( T ).

Entertainment

Hollywood has long been an oligopoly, with a select few movie studios, film distribution companies, and movie theater chains to choose from. The music entertainment industry, too, is dominated by only a handful of players, such as Universal Music Group, Sony, and Warner.

The United States airline industry today is arguably an oligopoly. As of 2021, there are four major domestic airlines: American Airlines Inc. ( AAL ), Delta Air Lines Inc. ( DAL ), Southwest Airlines ( LUV ), and United Airlines Holdings Inc. ( UAL ), which fly just over 65% of all domestic passengers.

Other Industries

The examples above may be among the most obvious, but you are likely to find just a small number of large players across a wide swath of the economy. Food manufacturers, chemical companies, apparel, and supermarket chains are just a few more to look out for.

What Are the Characteristics of an Oligopolistic Industry?

Oligopolies tend to arise in an industry that has a small number of influential players, but none of which can effectively push out the others. These industries tend to be capital-intensive and have several other barriers to entry such as regulation and intellectual property protections.

Which Industries Are Oligopolistic?

Oligopolies exist in several industries from mass media and entertainment to carmakers and airlines to segments of big tech.

What Causes an Oligopoly?

If conditions are right, companies in the oligopoly will come to realize that they are best served individually not by competing tooth-and-nail but by coordinating and cooperating with one another to a certain degree or in particular aspects of business.

Are Coca-Cola, Netflix, or Nike an Oligopoly?

Each of these companies currently enjoys oligopoly membership in their respective industry.

Oligopolies exist naturally or can be supported by government forces as a means to better manage an industry. Customers can experience higher prices and inferior products because of oligopolies, but not to the extent they would through a monopoly, as oligopolies still experience competition. The majority of the industries in the U.S. have oligopolies, creating significant barriers to entry for those wishing to enter the marketplace.

Federal Trade Commission. " The Antitrust Laws ."

Yahoo! Finance. " 15 Biggest Media Companies in the World ."

Statista. " Smartphone Market Share Worldwide by Vendor 2009–2021 ."

Harvard Business Review. " Can Big Tech Be Disrupted? "

Library of Congress. " United States v. American Bell Telephone Company ."

Statista. " Wireless Subscriptions Market Share by Carrier in the U.S. "

Statista. " Music Industry Marches to Universal's Beat ."

Statista. " Domestic Market Share of Leading U.S. Airlines From January to December 2021 ."

  • Antitrust Laws: What They Are, How They Work, Major Examples 1 of 24
  • Understanding Antitrust Laws 2 of 24
  • Federal Trade Commission (FTC): What It Is and What It Does 3 of 24
  • Clayton Antitrust Act of 1914: History, Amendments, Significance 4 of 24
  • Sherman Antitrust Act: Definition, History, and What It Does 5 of 24
  • Robinson-Patman Act Definition and Criticisms 6 of 24
  • How and Why Companies Become Monopolies 7 of 24
  • Discriminating Monopoly: Definition, How It Works, and Example 8 of 24
  • What Is Price Discrimination, and How Does It Work? 9 of 24
  • Predatory Pricing: Definition, Example, and Why It's Used 10 of 24
  • Bid Rigging: Examples and FAQs About the Illegal Practice 11 of 24
  • Price Maker: Overview, Examples, Laws Governing and FAQ 12 of 24
  • What Is a Cartel? Definition, Examples, and Legality 13 of 24
  • Monopolistic Markets: Characteristics, History, and Effects 14 of 24
  • Monopolistic Competition: Definition, How it Works, Pros and Cons 15 of 24
  • What Are the Characteristics of a Monopolistic Market? 16 of 24
  • Monopolistic Market vs. Perfect Competition: What's the Difference? 17 of 24
  • What are Some Examples of Monopolistic Markets? 18 of 24
  • A History of U.S. Monopolies 19 of 24
  • What Are the Most Famous Monopolies? 20 of 24
  • Monopoly vs. Oligopoly: What's the Difference? 21 of 24
  • Oligopoly: Meaning and Characteristics in a Market 22 of 24
  • Duopoly: Definition in Economics, Types, and Examples 23 of 24
  • Oligopolies: Some Current Examples 24 of 24

visual presentation of oligopoly

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Blog Graphic Design 15 Effective Visual Presentation Tips To Wow Your Audience

15 Effective Visual Presentation Tips To Wow Your Audience

Written by: Krystle Wong Sep 28, 2023

Visual Presentation Tips

So, you’re gearing up for that big presentation and you want it to be more than just another snooze-fest with slides. You want it to be engaging, memorable and downright impressive. 

Well, you’ve come to the right place — I’ve got some slick tips on how to create a visual presentation that’ll take your presentation game up a notch. 

Packed with presentation templates that are easily customizable, keep reading this blog post to learn the secret sauce behind crafting presentations that captivate, inform and remain etched in the memory of your audience.

Click to jump ahead:

What is a visual presentation & why is it important?

15 effective tips to make your visual presentations more engaging, 6 major types of visual presentation you should know , what are some common mistakes to avoid in visual presentations, visual presentation faqs, 5 steps to create a visual presentation with venngage.

A visual presentation is a communication method that utilizes visual elements such as images, graphics, charts, slides and other visual aids to convey information, ideas or messages to an audience. 

Visual presentations aim to enhance comprehension engagement and the overall impact of the message through the strategic use of visuals. People remember what they see, making your point last longer in their heads. 

Without further ado, let’s jump right into some great visual presentation examples that would do a great job in keeping your audience interested and getting your point across.

In today’s fast-paced world, where information is constantly bombarding our senses, creating engaging visual presentations has never been more crucial. To help you design a presentation that’ll leave a lasting impression, I’ve compiled these examples of visual presentations that will elevate your game.

1. Use the rule of thirds for layout

Ever heard of the rule of thirds? It’s a presentation layout trick that can instantly up your slide game. Imagine dividing your slide into a 3×3 grid and then placing your text and visuals at the intersection points or along the lines. This simple tweak creates a balanced and seriously pleasing layout that’ll draw everyone’s eyes.

2. Get creative with visual metaphors

Got a complex idea to explain? Skip the jargon and use visual metaphors. Throw in images that symbolize your point – for example, using a road map to show your journey towards a goal or using metaphors to represent answer choices or progress indicators in an interactive quiz or poll.

3. Visualize your data with charts and graphs

The right data visualization tools not only make content more appealing but also aid comprehension and retention. Choosing the right visual presentation for your data is all about finding a good match. 

For ordinal data, where things have a clear order, consider using ordered bar charts or dot plots. When it comes to nominal data, where categories are on an equal footing, stick with the classics like bar charts, pie charts or simple frequency tables. And for interval-ratio data, where there’s a meaningful order, go for histograms, line graphs, scatterplots or box plots to help your data shine.

In an increasingly visual world, effective visual communication is a valuable skill for conveying messages. Here’s a guide on how to use visual communication to engage your audience while avoiding information overload.

visual presentation of oligopoly

4. Employ the power of contrast

Want your important stuff to pop? That’s where contrast comes in. Mix things up with contrasting colors, fonts or shapes. It’s like highlighting your key points with a neon marker – an instant attention grabber.

5. Tell a visual story

Structure your slides like a storybook and create a visual narrative by arranging your slides in a way that tells a story. Each slide should flow into the next, creating a visual narrative that keeps your audience hooked till the very end.

Icons and images are essential for adding visual appeal and clarity to your presentation. Venngage provides a vast library of icons and images, allowing you to choose visuals that resonate with your audience and complement your message. 

visual presentation of oligopoly

6. Show the “before and after” magic

Want to drive home the impact of your message or solution? Whip out the “before and after” technique. Show the current state (before) and the desired state (after) in a visual way. It’s like showing a makeover transformation, but for your ideas.

7. Add fun with visual quizzes and polls

To break the monotony and see if your audience is still with you, throw in some quick quizzes or polls. It’s like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable.

8. End with a powerful visual punch

Your presentation closing should be a showstopper. Think a stunning clip art that wraps up your message with a visual bow, a killer quote that lingers in minds or a call to action that gets hearts racing.

visual presentation of oligopoly

9. Engage with storytelling through data

Use storytelling magic to bring your data to life. Don’t just throw numbers at your audience—explain what they mean, why they matter and add a bit of human touch. Turn those stats into relatable tales and watch your audience’s eyes light up with understanding.

visual presentation of oligopoly

10. Use visuals wisely

Your visuals are the secret sauce of a great presentation. Cherry-pick high-quality images, graphics, charts and videos that not only look good but also align with your message’s vibe. Each visual should have a purpose – they’re not just there for decoration. 

11. Utilize visual hierarchy

Employ design principles like contrast, alignment and proximity to make your key info stand out. Play around with fonts, colors and placement to make sure your audience can’t miss the important stuff.

12. Engage with multimedia

Static slides are so last year. Give your presentation some sizzle by tossing in multimedia elements. Think short video clips, animations, or a touch of sound when it makes sense, including an animated logo . But remember, these are sidekicks, not the main act, so use them smartly.

13. Interact with your audience

Turn your presentation into a two-way street. Start your presentation by encouraging your audience to join in with thought-provoking questions, quick polls or using interactive tools. Get them chatting and watch your presentation come alive.

visual presentation of oligopoly

When it comes to delivering a group presentation, it’s important to have everyone on the team on the same page. Venngage’s real-time collaboration tools enable you and your team to work together seamlessly, regardless of geographical locations. Collaborators can provide input, make edits and offer suggestions in real time. 

14. Incorporate stories and examples

Weave in relatable stories, personal anecdotes or real-life examples to illustrate your points. It’s like adding a dash of spice to your content – it becomes more memorable and relatable.

15. Nail that delivery

Don’t just stand there and recite facts like a robot — be a confident and engaging presenter. Lock eyes with your audience, mix up your tone and pace and use some gestures to drive your points home. Practice and brush up your presentation skills until you’ve got it down pat for a persuasive presentation that flows like a pro.

Venngage offers a wide selection of professionally designed presentation templates, each tailored for different purposes and styles. By choosing a template that aligns with your content and goals, you can create a visually cohesive and polished presentation that captivates your audience.

Looking for more presentation ideas ? Why not try using a presentation software that will take your presentations to the next level with a combination of user-friendly interfaces, stunning visuals, collaboration features and innovative functionalities that will take your presentations to the next level. 

Visual presentations come in various formats, each uniquely suited to convey information and engage audiences effectively. Here are six major types of visual presentations that you should be familiar with:

1. Slideshows or PowerPoint presentations

Slideshows are one of the most common forms of visual presentations. They typically consist of a series of slides containing text, images, charts, graphs and other visual elements. Slideshows are used for various purposes, including business presentations, educational lectures and conference talks.

visual presentation of oligopoly

2. Infographics

Infographics are visual representations of information, data or knowledge. They combine text, images and graphics to convey complex concepts or data in a concise and visually appealing manner. Infographics are often used in marketing, reporting and educational materials.

Don’t worry, they are also super easy to create thanks to Venngage’s fully customizable infographics templates that are professionally designed to bring your information to life. Be sure to try it out for your next visual presentation!

visual presentation of oligopoly

3. Video presentation

Videos are your dynamic storytellers. Whether it’s pre-recorded or happening in real-time, videos are the showstoppers. You can have interviews, demos, animations or even your own mini-documentary. Video presentations are highly engaging and can be shared in both in-person and virtual presentations .

4. Charts and graphs

Charts and graphs are visual representations of data that make it easier to understand and analyze numerical information. Common types include bar charts, line graphs, pie charts and scatterplots. They are commonly used in scientific research, business reports and academic presentations.

Effective data visualizations are crucial for simplifying complex information and Venngage has got you covered. Venngage’s tools enable you to create engaging charts, graphs,and infographics that enhance audience understanding and retention, leaving a lasting impression in your presentation.

visual presentation of oligopoly

5. Interactive presentations

Interactive presentations involve audience participation and engagement. These can include interactive polls, quizzes, games and multimedia elements that allow the audience to actively participate in the presentation. Interactive presentations are often used in workshops, training sessions and webinars.

Venngage’s interactive presentation tools enable you to create immersive experiences that leave a lasting impact and enhance audience retention. By incorporating features like clickable elements, quizzes and embedded multimedia, you can captivate your audience’s attention and encourage active participation.

6. Poster presentations

Poster presentations are the stars of the academic and research scene. They consist of a large poster that includes text, images and graphics to communicate research findings or project details and are usually used at conferences and exhibitions. For more poster ideas, browse through Venngage’s gallery of poster templates to inspire your next presentation.

visual presentation of oligopoly

Different visual presentations aside, different presentation methods also serve a unique purpose, tailored to specific objectives and audiences. Find out which type of presentation works best for the message you are sending across to better capture attention, maintain interest and leave a lasting impression. 

To make a good presentation , it’s crucial to be aware of common mistakes and how to avoid them. Without further ado, let’s explore some of these pitfalls along with valuable insights on how to sidestep them.

Overloading slides with text

Text heavy slides can be like trying to swallow a whole sandwich in one bite – overwhelming and unappetizing. Instead, opt for concise sentences and bullet points to keep your slides simple. Visuals can help convey your message in a more engaging way.

Using low-quality visuals

Grainy images and pixelated charts are the equivalent of a scratchy vinyl record at a DJ party. High-resolution visuals are your ticket to professionalism. Ensure that the images, charts and graphics you use are clear, relevant and sharp.

Choosing the right visuals for presentations is important. To find great visuals for your visual presentation, Browse Venngage’s extensive library of high-quality stock photos. These images can help you convey your message effectively, evoke emotions and create a visually pleasing narrative. 

Ignoring design consistency

Imagine a book with every chapter in a different font and color – it’s a visual mess. Consistency in fonts, colors and formatting throughout your presentation is key to a polished and professional look.

Reading directly from slides

Reading your slides word-for-word is like inviting your audience to a one-person audiobook session. Slides should complement your speech, not replace it. Use them as visual aids, offering key points and visuals to support your narrative.

Lack of visual hierarchy

Neglecting visual hierarchy is like trying to find Waldo in a crowd of clones. Use size, color and positioning to emphasize what’s most important. Guide your audience’s attention to key points so they don’t miss the forest for the trees.

Ignoring accessibility

Accessibility isn’t an option these days; it’s a must. Forgetting alt text for images, color contrast and closed captions for videos can exclude individuals with disabilities from understanding your presentation. 

Relying too heavily on animation

While animations can add pizzazz and draw attention, overdoing it can overshadow your message. Use animations sparingly and with purpose to enhance, not detract from your content.

Using jargon and complex language

Keep it simple. Use plain language and explain terms when needed. You want your message to resonate, not leave people scratching their heads.

Not testing interactive elements

Interactive elements can be the life of your whole presentation, but not testing them beforehand is like jumping into a pool without checking if there’s water. Ensure that all interactive features, from live polls to multimedia content, work seamlessly. A smooth experience keeps your audience engaged and avoids those awkward technical hiccups.

Presenting complex data and information in a clear and visually appealing way has never been easier with Venngage. Build professional-looking designs with our free visual chart slide templates for your next presentation.

What software or tools can I use to create visual presentations?

You can use various software and tools to create visual presentations, including Microsoft PowerPoint, Google Slides, Adobe Illustrator, Canva, Prezi and Venngage, among others.

What is the difference between a visual presentation and a written report?

The main difference between a visual presentation and a written report is the medium of communication. Visual presentations rely on visuals, such as slides, charts and images to convey information quickly, while written reports use text to provide detailed information in a linear format.

How do I effectively communicate data through visual presentations?

To effectively communicate data through visual presentations, simplify complex data into easily digestible charts and graphs, use clear labels and titles and ensure that your visuals support the key messages you want to convey.

Are there any accessibility considerations for visual presentations?

Accessibility considerations for visual presentations include providing alt text for images, ensuring good color contrast, using readable fonts and providing transcripts or captions for multimedia content to make the presentation inclusive.

Most design tools today make accessibility hard but Venngage’s Accessibility Design Tool comes with accessibility features baked in, including accessible-friendly and inclusive icons.

How do I choose the right visuals for my presentation?

Choose visuals that align with your content and message. Use charts for data, images for illustrating concepts, icons for emphasis and color to evoke emotions or convey themes.

What is the role of storytelling in visual presentations?

Storytelling plays a crucial role in visual presentations by providing a narrative structure that engages the audience, helps them relate to the content and makes the information more memorable.

How can I adapt my visual presentations for online or virtual audiences?

To adapt visual presentations for online or virtual audiences, focus on concise content, use engaging visuals, ensure clear audio, encourage audience interaction through chat or polls and rehearse for a smooth online delivery.

What is the role of data visualization in visual presentations?

Data visualization in visual presentations simplifies complex data by using charts, graphs and diagrams, making it easier for the audience to understand and interpret information.

How do I choose the right color scheme and fonts for my visual presentation?

Choose a color scheme that aligns with your content and brand and select fonts that are readable and appropriate for the message you want to convey.

How can I measure the effectiveness of my visual presentation?

Measure the effectiveness of your visual presentation by collecting feedback from the audience, tracking engagement metrics (e.g., click-through rates for online presentations) and evaluating whether the presentation achieved its intended objectives.

Ultimately, creating a memorable visual presentation isn’t just about throwing together pretty slides. It’s about mastering the art of making your message stick, captivating your audience and leaving a mark.

Lucky for you, Venngage simplifies the process of creating great presentations, empowering you to concentrate on delivering a compelling message. Follow the 5 simple steps below to make your entire presentation visually appealing and impactful:

1. Sign up and log In: Log in to your Venngage account or sign up for free and gain access to Venngage’s templates and design tools.

2. Choose a template: Browse through Venngage’s presentation template library and select one that best suits your presentation’s purpose and style. Venngage offers a variety of pre-designed templates for different types of visual presentations, including infographics, reports, posters and more.

3. Edit and customize your template: Replace the placeholder text, image and graphics with your own content and customize the colors, fonts and visual elements to align with your presentation’s theme or your organization’s branding.

4. Add visual elements: Venngage offers a wide range of visual elements, such as icons, illustrations, charts, graphs and images, that you can easily add to your presentation with the user-friendly drag-and-drop editor.

5. Save and export your presentation: Export your presentation in a format that suits your needs and then share it with your audience via email, social media or by embedding it on your website or blog .

So, as you gear up for your next presentation, whether it’s for business, education or pure creative expression, don’t forget to keep these visual presentation ideas in your back pocket.

Feel free to experiment and fine-tune your approach and let your passion and expertise shine through in your presentation. With practice, you’ll not only build presentations but also leave a lasting impact on your audience – one slide at a time.

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COMMENTS

  1. Oligopoly presentation

    Oligopoly presentation. Dec 28, 2016 • Download as PPTX, PDF •. 8 likes • 23,651 views. AI-enhanced description. Z. zuha handoo. This document discusses oligopoly, which is a market structure with a few large firms that dominate the industry. It defines oligopoly and lists its key characteristics. It then describes the different types of ...

  2. Oligopoly

    Oligopoly arises when a small number of large firms have all or most of the sales in an industry. Examples of oligopoly abound and include the auto industry, cable television, and commercial air travel. Oligopolistic firms are like cats in a bag. They can either scratch each other to pieces or cuddle up and get comfortable with one another.

  3. Microeconomics

    Because there an are only a few firms, they are interdependent, and may have incentive to cooperate. Each firm's profit depends on every firm's actions. Firms in oligopoly have the ability to form a cartel, and act together to limit output, raise price, and increase profit. Cartels are illegal in the United States.

  4. What Is an Oligopoly?

    Understanding complex economic concepts such as oligopolies is made easy with this fully customizable Google Slides and PowerPoint template. Rendered in calming shades of blue and a minimalist design, this template focuses on elucidating oligopolies, their characteristics, and how they compare to other market structures. The template also ...

  5. Oligopoly by Sandra Ray on Prezi

    Importance Facts Oligopoly is an important form of imperfect competition. In other words, when there are two or more than two, but not many, producers or sellers of a product, oligopoly is said to exist. ... Understanding 30-60-90 sales plans and incorporating them into a presentation; April 13, 2024. How to create a great thesis defense ...

  6. PPTX PowerPoint Presentation

    A group of firms that have a formal agreement to collude to produce the monopoly output and sell at the monopoly price is called a cartel. Anti-trust Law and Collusion. In the United States, as well as many other countries, it is illegal for firms to collude since collusion is anti-competitive behavior, which is a violation of antitrust law.

  7. Market Structure: Oligopoly

    Presentation on theme: "Market Structure: Oligopoly"— Presentation transcript: 1 Market Structure: Oligopoly. 2 Basics Oligopoly. Industry with only a few firms. Oligopolist. Producer in industry with only a few firms. Imperfect competition. When no one firm has a monopoly, but producers can affect market prices.

  8. 10.2 Oligopoly

    Oligopoly arises when a small number of large firms have all or most of the sales in an industry. Examples of oligopoly abound and include the auto industry, cable television, and commercial air travel. Oligopolistic firms are like cats in a bag. They can either scratch each other to pieces or cuddle up and get comfortable with one another.

  9. 4.1.5.5 Oligopoly (AQA A Level Economics Teaching Powerpoint)

    Oligopoly is a term used in economics to describe a market that is dominated by a small number of firms. In an oligopoly, there are so few competitors that each firm has a significant amount of market power. This means that the firms can have a big impact on the market by changing their prices or output levels. For example, the oil industry is ...

  10. Oligopoly

    An oligopoly (from Ancient Greek ὀλίγος (olígos) 'few', and πωλέω (pōléō) 'to sell') is a market in which control over an industry lies in the hands of a few large sellers who own a dominant share of the market. Oligopolistic markets have homogenous products, few market participants, and inelastic demand for the products in ...

  11. Oligopoly (Online Lesson)

    WHAT YOU'LL STUDY IN THIS ONLINE LESSON. the characteristics of an oligopoly market structure. the construction of a kinked demand curve. price and non-price competition. the existence of collusion and cartels. how game theory impacts on the behaviours of oligopolistic firms. Additional teacher guidance is available at the end of this online ...

  12. Oligopoly I

    For example, think of the market for soda - both Pepsi and Coke are major producers, and they dominate the market. This type of market structure is known as an oligopoly, and it is the subject of this lecture. Learn about the prisoner's dilemma in this lecture. Image courtesy of Sheep purple on Flickr. Keywords: Oligopoly; cartel; game theory ...

  13. Oligopoly PowerPoint Presentation Slides

    Grab our feature-rich Oligopoly PowerPoint template to explain the market structure in which a few large vendors or enterprises dominate the marketplace by collaborating on product prices, supply, etc. Our feature-rich and customizable PPT will keep your viewers hooked and interested in your presentation.

  14. Oligopoly: Meaning and Characteristics in a Market

    Oligopoly is a market structure in which a small number of firms has the large majority of market share . An oligopoly is similar to a monopoly , except that rather than one firm, two or more ...

  15. What Makes a Market an Oligopoly?

    SOURCES: The St. Louis Fed Economic Education Department's PowerPoint presentation ... "A rule of thumb is that an oligopoly exists when the top five firms in the market account for more than 60% of total market sales," the article says. "If the concentration ratio of one company is equal to 100%, this indicates that the industry is a ...

  16. Oligopoly Diagram

    There are different diagrams that you can use to explain 0ligopoly markets. It is important to bear in mind, there are different possible ways that firms in Oligopoly can behave. 1. Kinked Demand Curve Diagram. In the kinked demand curve model, the firm maximises profits at Q1, P1 where MR=MC. Thus a change in MC, may not change the market price.

  17. Oligopoly

    An oligopoly must have at least three companies competing in the same market. An oligopoly contains companies that are independent of one another. An oligopoly relies heavily on advertising to ...

  18. Oligopoly PowerPoint and Google Slides Template

    Marketing Functions PowerPoint and Google Slides Template. Our Oligopoly PPT template is the perfect pick to explain the market structure where few large firms dominate the industry by collaborating on a specific price. Educators and business researchers can use this fully customizable deck to discuss how a small number of firms secretly ...

  19. 3.4.4 Oligopoly

    An oligopoly is a market structure in which a small number of large firms or corporations dominate an industry or sector. In an oligopolistic market, there are typically just a few powerful players, and their actions and decisions can significantly influence the market's behavior. Oligopolies can exist in various industries, including ...

  20. PDF Varian Chapter27 Oligopoly.ppt

    Oligopoly. A monopoly is an industry consisting a single firm. A duopoly is an industry consisting of two firms. An oligopoly is an industry consisting of a few fi rms. Par ti cul arl y, each fi rm' s own pri ce or output decisions affect its competitors' profits.

  21. Oligopoly market analysis presentation

    Oligopoly Market Analysis p MC MR2 p1 D(perfect) = p1 = MR D2 (oligopoly) ... Oligopoly market analysis presentation Author: Brian Grievson Last modified by: Chris Runciman Created Date: 12/20/2007 4:52:54 PM Document presentation format: Custom Company: University of York Other titles:

  22. What Are Current Examples of Oligopolies?

    Mass Media. National mass media and news outlets are a prime example of an oligopoly, with the bulk of U.S. media outlets owned by just four corporations: AT&T ( T) Comcast ( CMCSA) Walt Disney ...

  23. 15 Effective Visual Presentation Tips To Wow Your Audience

    7. Add fun with visual quizzes and polls. To break the monotony and see if your audience is still with you, throw in some quick quizzes or polls. It's like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable. 8.

  24. Oligopoly

    Oligopoly. This document discusses pricing under oligopoly, which refers to a market with a small number of sellers. It defines oligopoly and classifies oligopoly markets based on factors like product homogeneity, entry barriers, price leadership, and collusion. It then examines several non-collusive oligopoly models including Cournot's ...