ucas personal statement international business

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Personal Statement - International Business 1

International business personal statement.

I believe the International Business course is tailor-made for me as the course allows me to combine my passion for business with my hobby of travelling. I have aspirations of running my own business and I am looking forward to putting in the necessary work to achieve this. I feel that being on this course would be the perfect foundation. My father is a huge inspiration to me. He is a managing director of a multinational company and his work led me to opt to spend two weeks shadowing him acting as a personal assistant. This involved attending meetings throughout the UK linking up with clients and business personnel. I believe this gave me a better understanding of a working business environment and I could understand how theory learnt in study is applied to the real world.

For my AS Business I really enjoyed completing the Marketing coursework. The theory of Marketing thoroughly interests me and specifically the international aspect of Marketing, such as how firms cater for the needs of customers in different contexts and countries. I am also attracted to the study of how ideas develop into businesses, and therefore look forward to developing my knowledge of Entrepreneurship and Enterprise.

My studies have supported my interest in business. Art & Design has taught me to be inventive, patient and also disciplined when working towards deadlines. ICT has allowed me to develop my knowledge and skills in computing and has been generally beneficial. It has raised my awareness of the fast paced developing nature of technology in business. Having completed an AS in Economics, I feel it complemented business well. I thoroughly enjoyed learning about the microeconomic theories and how it related to individual businesses. In July 2006 I began a part time job working in Tesco Superstores, which has been a major learning curve for me as I have become more self-disciplined, balancing my academic studies with work activities. This job has given me a sense of commitment and responsibility, on which I thrive. I am often left alone to work independently in addition to training new members of staff. Eager to be self employed and owning my own business in the future, I am planning on initiating my own clothing business as a small project done whilst I complete A-Levels and my degree.

As a Sixth-Former I like to get "involved" contributing to various activities, from hosting at the official opening of our new Post 16 Centre (by the former Education Secretary, Estelle Morris) to being a member of the Sixth Form Council. I have assisted in organizing charitable events eg 24 Hour Stay Awakes. In addition, the Enrichment Programme has made me more aware of issues outside of my A Level curriculum. Sexual Health, Fair-Trade, Human Rights and a conference on Young People and Ethical Issues have all helped me learn more about other people and moral questions. I have also gained a better understanding of other cultures which is a perfect platform for the International Business course.

I enjoy debate, making presentations and take pleasure in all sports as I enjoy the competition, teamwork and activity. I am vice captain of my Sixth-Form football team. Recently I have been taking part in new sports, such as Mountain Biking and the French discipline of Parkour (free-running). These have helped me learn new skills and make me want to share the learning experience with others. I am looking forward to continuing these at university.

I genuinely believe I am a friendly, approachable, caring person as well as a motivated, hard-working and enthusiastic student. I thrive on challenge and relish opportunity. I am ready to take on a demanding degree course and all that comes with university life.

Submitted by d0mz

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How to Write a UCAS Personal Statement [With Examples]

James is senior content marketing manager at BridgeU. He writes and directs content for BridgeU's university partners and our community of international schools

What are the big challenges students should be aware of before writing their UCAS Personal Statement?

• The essential ingredients for writing a great Personal Statement
• How to write the UCAS Personal Statement [with examples]

Final hints & tips to help your students

Join 10,000 other counsellors & educators & get exclusive resources delivered straight to your inbox.

The UCAS Personal Statement can sometimes be a student’s only chance to impress a UK university. Read our in-depth guide to helping your students plan & write a winning application.

There are hundreds of articles out there on how to write a UCAS Personal Statement that will grab the attention of a UK university admissions officer.  

But if you’re working with students to help them perfect their Personal Statement in time for the  relevant UCAS deadlines , we can sum up the secret to success in three words.

Planning, structure and story. 

The UCAS Personal Statement is a student’s chance to talk about why they want to study for a particular degree, course or subject discipline at a UK university. 

As they set about writing a personal statement, students need to demonstrate the drive, ambition, relevant skills and notable achievements that make them a  suitable candidate for the universities they have chosen to apply to . 

But the UCAS Personal Statement requires students to write a lot about themselves in a relatively short space of time. That’s why lots of planning, a tight structure and a compelling story are essential if a student’s Personal Statement is to truly excel. 

As important deadlines for UK university applications grow closer, we at BridgeU have put together a guide, outlining some of the strategies and techniques to help your students to write a personal statement which is both engaging and truly individual.

Handpicked Related Content

Discover the simple steps that will boost the confidence of your native English speaking & ESL students alike in  University Application Essays: The 5 Secrets of Successful Writing .

As they begin to plan their Personal Statement, students may feel intimidated. It’s not easy to summarise your academic interests and personal ambitions, especially when you’re competing for a place on a course which is popular or has demanding entry requirements. In particular, students will likely come up against the following challenges.

Time pressure

Unfortunately, the Personal Statement (and other aspects of university preparation) comes during the busiest year of the student’s academic life so far.

Students, and indeed teachers and counsellors, must undertake the planning and writing of the personal statement whilst juggling other commitments, classes and deadlines, not to mention revision and open day visits!

Because there is already a lot of academic pressure on students in their final year of secondary school, finding the time and headspace for the personal statement can be hard, and can mean it gets pushed to the last minute. The risks of leaving it to the last minute are fairly obvious – the application will seem rushed and the necessary thought and planning won’t go into  making the personal statement the best it can be . 

Sticking closely to the Personal Statement format

The character limit which UCAS sets for the personal statement is very strict – up to 4,000 characters of text. This means that students have to express themselves in a clear and concise way; it’s also important that they don’t feel the need to fill the available space needlessly.  Planning and redrafting of a personal statement is essential .

Making it stand out

This is arguably the greatest challenge facing students – making sure that their statement sets them apart from everyone else who is competing for a place on any given course; in 2024 alone, UCAS received applications from 594,940 applicants. In addition, UCAS uses its own dedicated team and purpose built software to check every application for plagiarism, so it’s crucial that students craft a truly  original personal statement which is entirely their own work .

The essential ingredients for writing a great UCAS Personal Statement 

We’ve already mentioned our three watch words for writing a high quality Personal Statement.

Planning. Structure. Story. 

Let’s dig deeper into these three essential components in more detail.

Watch: How to Write a UCAS Personal Statement with University of Essex

Planning a ucas personal statement.

It might sound like a no-brainer, but it’s vital that students plan their Personal Statement before they start writing it. Specifically, the planning phase could include: 

• Students thoroughly researching the UK university courses they plan on applying to. 
• Deciding on what relevant material to include in their Personal Statement (we’ll cover this in more detail later on). 
• Writing an unedited first draft where they just get their thoughts and ideas down on paper. 

Structuring a UCAS Personal Statement

As we’ve discussed, the UCAS Personal Statement requires students to be extremely disciplined – they will be required to condense a lot of information into a relatively short written statement. This means that, after they’ve written a rough first draft, they need to think carefully about how they structure the final statement. 

A stand out Personal Statement will need a tight structure, with an introduction and a conclusion that make an impact and really help to tell a story about who your student is, and why they are drawn to studying this particular degree. 

This brings us nicely to our third and final ingredient…

Telling a story with a Personal Statement

The UCAS Personal Statement is a student’s opportunity to show a university who they are and how their life experiences have shaped their academic interests and goals. 

So a good Personal Statement needs to offer a compelling narrative, and that means making sure that a student’s writing is well-structured, and that every sentence and paragraph is serving the statement’s ultimate purpose –  to convince a university that your student deserves a place on their subject of choice. 

How to help your students start their UCAS Personal Statement

In order to ensure that a personal statement is delivered on time and to an appropriate standard, it’s essential to plan thoroughly before writing it. Here are some questions you can ask your students before they start writing:

How can you demonstrate a formative interest in your subject?

It may sound obvious but, in order for any UCAS personal statement to have the necessary structure and clarity, students need to think hard about why they want to study their chosen subject. Ask them to think about their responses to the following questions:

What inspired you to study your chosen subject?

Example answer:  My desire to understand the nature of reality has inspired me to apply for Physics and Philosophy

Was there a formative moment when your perspective on this subject changed, or when you decided you wanted to study this subject in more detail?

Example answer:  My interest in philosophy was awakened when I questioned my childhood religious beliefs; reading Blackburn’s “Think”, convinced me to scrutinise my assumptions about the world, and to ensure I could justify my beliefs.

Can you point to any role models, leading thinkers, or notable literature which has in turn affected your thinking and/or inspired you?

Example answer :  The search for a theory of everything currently being conducted by physicists is of particular interest to me and in “The Grand Design” Hawking proposes a collection of string theories, dubbed M-theory, as the explanation of why the universe is the way it is.

Asking your students to think about the “why” behind their chosen subject discipline is a useful first step in helping them to organise their overall statement. Next, they need to be able to demonstrate evidence of their suitability for a course or degree. 

How have you demonstrated the skills and aptitudes necessary for your chosen course?

Encourage students to think about times where they have demonstrated the necessary skills to really stand out. It’s helpful to think about times when they have utilised these skills both inside and outside the classroom. Ask students to consider their responses to the following questions. 

Can you demonstrate critical and independent thinking around your chosen subject discipline?

Example answer :  Currently I am studying Maths and Economics in addition to Geography. Economics has been a valuable tool, providing the nuts and bolts to economic processes, and my geography has provided a spatial and temporal element.

Are you able to demonstrate skills and competencies which will be necessary for university study?

These include qualities such as teamwork, time management and the ability to organise workload responsibly.

Example answer:  This year I was selected to be captain of the 1st XV rugby team and Captain of Swimming which will allow me to further develop my leadership, teamwork and organisational skills.

How have your extracurricular activities helped prepare you for university?

Students may believe that their interests outside the classroom aren’t relevant to their university application. So encourage them to think about how their other interests can demonstrate the subject-related skills that universities are looking for in an application. Ask students to think about any of the following activities, and how they might be related back to the subject they are applying for.

• Clubs/societies, or volunteering work which they can use to illustrate attributes such as teamwork, an interest in community service and the ability to manage their time proactively.
• Have they been elected/nominated as a team captain, or the head of a particular club or society, which highlights leadership skills and an ability to project manage?
• Can they point to any awards or prizes they may have won, whether it’s taking up a musical instrument, playing a sport, or participating in theatre/performing arts?
• Have they achieved grades or qualifications as part of their extracurricular activities? These can only help to demonstrate aptitude and hard work. 

How to write the UCAS Personal Statement [with examples] 

If sufficient planning has gone into the personal statement, then your students should be ready to go!

In this next section, we’ll break down the individual components of the UCAS Personal Statement and share some useful examples.

These examples come from a Personal Statement in support of an application to study Environmental Science at a UK university. 

Watch: King’s College London explain what they’re looking for in a UCAS Personal Statement

Introduction.

This is the chance for an applying student to really grab an admission tutor’s attention. Students need to demonstrate both a personal passion for their subject, and explain why they have an aptitude for it .  This section is where students should begin to discuss any major influences or inspirations that have led them to this subject choice. 

Example :  My passion for the environment has perhaps come from the fact that I have lived in five different countries: France, England, Spain, Sweden and Costa Rica. Moving at the age of 15 from Sweden, a calm and organized country, to Costa Rica, a more diverse and slightly chaotic country, was a shock for me at first and took me out of my comfort zone […] Also, living in Costa Rica, one of the most biodiverse countries in the world, definitely helped me realize how vulnerable the world is and how we need to take care of it in a sustainable manner. 

This opening paragraph immediately grabs the reader’s attention by giving the reader an insight into this student’s background and links their academic interests with something specific from the student’s personal backstory. 

Discussing Academic Achievements 

The next paragraph in this Personal Statement discusses the student’s academic achievements. Because this student has had an international education, they frame their academic achievements in the context of their personal background. They also cite useful examples of other curricula they have studied and the grades they have achieved. 

Example : 

Throughout my academic life I have shown myself to be a responsible student as well as a hard working one, despite the fact that I have had to move around a lot. I have achieved several other accomplishments such as a high A (286/300) in AS Spanish at age 15, and also completed a Spanish course of secondary studies for ‘MEP’(Ministerio de Educacion Publica), which is a system from Costa Rica.   

You’ll notice that this student doesn’t just list their achievements – their strong academic performance is always linked back to a wider discussion of their personal experiences. 

Showcasing Extracurricular Activities

As well as discussing academic achievements, a good Personal Statement should also discuss the student’s extracurricular activities, and how they relate back to the student’s overall university aspirations. 

By the third/fourth paragraph of the Personal Statement, students should think about incorporating their extracurricular experiences, 

Another valuable experience was when my class spent a week at a beach called ‘Pacuare’ in order to help prevent the eggs of the endangered leatherback turtle from being stolen by poachers who go on to sell them like chicken eggs. We all gained teamwork experience, which was needed in order to hide the eggs silently without scaring the mother turtles, as well as making it more difficult for the poachers to find them. 

When the poachers set fire to one of the sustainable huts where we were staying, not only did I gain self-awareness about the critical situation of the world and its ecosystems, I also matured and became even more motivated to study environmental sciences at university.

This is a particularly striking example of using extracurricular activities to showcase a student’s wider passion for the degree subject they want to study. 

Not only does this Personal Statement have a story about volunteering to save an endangered species, it also illustrates this applicants’ wider worldview, and helps to explain their motivation for wanting to study Environmental Science. 

Concluding the UCAS Personal Statement

The conclusion to a UCAS Personal Statement will have to be concise, and will need to tie all of a student’s academic and extracurricular achievements. After all, a compelling story will need a great ending. 

Remember that students need to be mindful of the character limit of a Personal Statement, so a conclusion need only be the length of a small paragraph, or even a couple of sentences. 

“ After having many varied experiences, I truly think I can contribute to university in a positive way, and would love to study in England where I believe I would gain more skills and education doing a first degree than in any other country.  “

A good Personal Statement conclusion will end with an affirmation of how the student thinks they can contribute to university life, and why they believe the institution in question should accept them. Because the student in this example has a such a rich and varied international background, they also discuss the appeal of studying at university in England. 

It’s worth taking a quick look at a few other examples of how other students have chosen to conclude their Personal Statement. 

Medicine (Imperial College, London) 

Interest in Medicine aside, other enthusiasms of mine include languages, philosophy, and mythology. It is curiously fitting that in ancient Greek lore, healing was but one of the many arts Apollo presided over, alongside archery and music.   I firmly believe that a doctor should explore the world outside the field of  Medicine, and it is with such experiences that I hope to better empathise and connect with the patients I will care for in my medical career. 

You’ll notice that this example very specifically ties the students’ academic and extracurricular activities together, and ties the Personal Statement back to their values and beliefs. 

Economic History with Economics (London School of Economics)

The highlight of my extra-curricular activities has been my visit to Shanghai with the Lord Mayor’s trade delegation in September 2012. I was selected to give a speech at this world trade conference due to my interest in economic and social history. […] I particularly enjoyed the seminar format, and look forward to experiencing more of this at university. My keen interest and desire to further my knowledge of history and economics, I believe, would make the course ideal for me.

By contrast, this conclusion ties a memorable experience back to the specifics of how the student will be taught at the London School of Economics – specifically, the appeal of learning in seminar format! 

There’s no magic formula for concluding a Personal Statement. But you’ll see that what all of these examples have in common is that they tie a student’s personal and academic experiences together – and tell a university something about their aspirations for the future.

Watch: Bournemouth University explain how to structure a UCAS Personal Statement

Know the audience

It can be easy for students to forget that the person reading a personal statement is invariably an expert in their field. This is why an ability to convey passion and think critically about their chosen subject is essential for a personal statement to stand out. Admissions tutors will also look for students who can structure their writing (more on this below). 

Students should be themselves

Remember that many students are competing for places on a university degree against fierce competition. And don’t forget that UCAS has the means to spot plagiarism. So students need to create a truly honest and individual account of who they are, what they have achieved and, perhaps most importantly, why they are driven to study this particular subject.

Proof-read (then proof-read again!)

Time pressures mean that students can easily make mistakes with their Personal Statements. As the deadline grows closer, it’s vital that they are constantly checking and rechecking their writing and to ensure that shows them in the best possible light. 

Meanwhile, when it comes to giving feedback to students writing their Personal Statements, make sure you’re as honest and positive as possible in the days and weeks leading up to submission day. 

And make sure they remember the three key ingredients of writing a successful Personal Statement. 

Planning, structure and story! 

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• UCAS Personal Statement

Writing a UCAS Personal Statement

How to write a ucas personal statement.

A personal statement is part of your application to study at a UK university . In a personal statement, the student writes about what they hope to achieve on a UK university course , what they hope to do after it, and why they are applying to this particular university. It is your first chance to show a demonstrable passion and understanding of your chosen subject away from exam results.

SI-UK will edit your personal statement and ensure the English is clear and grammatically correct. Arrange a free consultation with SI-UK London  to learn more.

What do I include in my Personal Statement?

• Your career aspirations
• How did you become interested in studying the subject
• What, if any, relevant work experience you have undertaken that is related to the course or subject
• What aspects of your previous education you have found the most interesting
• What attracted you to the particular university
• Other relevant academic interests and passions which display positive character and personality

Genuine experiences of extracurricular clubs, work experience, or knowledge around a subject are much more likely to make your personal statement stand out. Admissions officers are also looking for positive evidence of your character, which will make you a productive member of the university.

How long should my Personal Statement be?

The length of a personal statement varies depending on the university, but generally, the average length for an undergraduate application is between 400-600 words, around one side of A4 paper or a maximum of 47 lines. Certain  postgraduate programmes may require a 1000-word personal statement, but this will be specified.

Try not to exceed the given character limit, as admissions officers have many personal statements to review, and a clearly written and concise personal statement is more likely to stand out.

What are common Personal Statement errors?

• The personal statement is too short/long
• The personal statement does not include important information/includes negative information
• The personal statement has a confusing structure

It is also important not to lie about any aspect of your personal life and education history or even exaggerate. Admissions officers will question you about almost all aspects of your application and will be able to see through any lies.

Tips for writing a Personal Statement

• Express a passion for your subject
• Start the statement strongly to grab attention
• Link outside interests and passions to your course
• Be honest, but don’t include negative information
• Don’t attempt to sound too clever
• Don’t leave it until the last minute; prepare ahead of the deadline
• Have friends and family proofread it
• Don’t duplicate material from your  CV/resume

In terms of presentation, attempt to create five clear paragraphs of text in a clear font such as Arial or Times New Roman, with a maximum size of 12.

Personal Statement Editing with SI-UK

Once you have completed your personal statement, arrange a free consultation with SI-UK London. We can edit your personal statement and ensure the English is clear and grammatically correct. Once this process is complete, we will return your personal statement within 1-3 working days.

Contact SI-UK about your application

Personal Statement FAQ

What should you avoid in a ucas personal statement.

Applicants should avoid misspellings and grammar errors and discuss topics unrelated to their application and character.

Do universities read personal statements?

Yes, universities read UCAS personal statements, and they play a major factor when shortlisting candidates.

What happens if you lie in your personal statement?

If you lie on your UCAS personal statement, your application will be rejected, and any offers will be revoked.

What happens if UCAS detects similarities in your personal statement?

If UCAS detects similarities in your personal statement, it will be flagged for review, and your university choices will be notified while it is under review.

Does UCAS tell you if you've been rejected?

UCAS will notify you if your UCAS application has been rejected. You may also receive an email from the university stating why your application has been rejected.

What happens if you make a mistake on your UCAS application?

Once your UCAS application has been submitted, it cannot be changed. So, before submitting, make sure you proofread your application or get it proofread by someone else to make it error-free.

Personal Statement Example

Please see below for an example of a personal statement to a Development Studies course.

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Example of a personal statement for a business degree  .

A business degree personal statement has a big impact on your chances of getting admitted to your desired University.

While grades and UCAS points are an important part of your application, indicating intellectual or academic strength, personal statements are how you demonstrate your character and extracurricular experience.

A personal statement shows your academic achievements in addition to providing context and insight into your passion and goals for business studies. Admissions committees want to know the value you can bring to the university - a personal statement helps them to better determine this.  

This guide will help you write a comprehensive and effective personal statement - one that complements your academic scores with a clear description of your unique talents, experience, ambitions and goals. 

The Structure of a Good Personal Statement

A good business degree personal statement should have a clear and logical structure.

Typically you would want to include the following sections…

Introduction:

• Your motivation for pursuing a business degree.
• Your reason for choosing this course at this university.

Skills and Achievements:

• Key traits and characteristics.
• Your academic accomplishments.
• Any business-related extracurriculars and leadership roles.

Your Business Experiences:

• Work shadow programs, Internships, group projects, or roles that highlight your relevant skills and learning inside or outside of the classroom.
• Key contributions and takeaways from each experience.

Closing Statement:

• Reiteration of your passion and suitability for the course.
• Vision for your future in business.

1. The Introduction: Crafting the Opener

The introduction of your personal statement sets the tone. It's where you explain 'why' you want to study a business degree. The opening lines are important because they capture the admissions committee's attention.

Clarity: Begin with a clear, concise statement about your desire to study business. This could stem from a lifelong fascination, a transformative experience, or a future goal you're aiming for. Explain briefly why you’re interested in this particular course at this particular University.

Personal Touch: Share a personal anecdote or experience that ignited your passion for business. Did a specific event or individual inspire you? Elaborate briefly, connecting it to your broader aspirations.

Forward-looking: Highlight where you envision a business degree taking you. Are you looking to drive innovation in a particular sector? Maybe you aspire to be a future leader in sustainable business practices?

Concise: Keep it short and impactful. Avoid meandering or generic statements. Be genuine about your motivation, ensuring it's specific to your aspirations. Any personal anecdotes should be concise and punchy - to the point.

Your introduction should come across sincerely. It should set the tone by offering a short description of your past inspirations and future ambitions in the realm of business.

2. Skills and Achievements

It’s important to effectively showcase your skills and achievements. Here's how to strategically highlight them:

Traits: Begin by pinpointing key character traits that support and emphasise your suitability for a business course. Are you a decisive problem solver? Perhaps you excel at analytical thinking or demonstrate resilience in the face of challenges. 

Identify your strongest relevant attributes and share them to paint a picture of the potential you can bring to the course. Committees are always looking to find candidates who have traits that will make them good business students and future industry leaders.

Academic: Reference all relevant courses or subjects that align with the courses you're applying to. Did you ace your 'Business Studies'? Why did you settle on the subjects and courses you chose at school? Perhaps you were involved in an olympiad? Make sure to mention any honours or accolades, or academic activities that showcase your academic ability and past performance. 

Academic excellence is always worth mentioning, even in school subjects you might feel are unrelated to business. Bear in mind that ‘business’ is vast, complicated, and ever-changing. It is difficult to predict what knowledge and skills might become critically important to business activity in the future. So, share your academic strengths and interests, whatever they may be. 

Activities: Beyond the classroom. Business schools value real-world engagement, leadership, and teamwork experience . Did you take part in any societies? Did you play a leadership role? Or partake in a notable entrepreneurship competition? Emphasise any leadership roles or participation in business-centric events. These experiences underscore your passion and hands-on involvement in the world of business.

3. Relevant Experience & Roles

A University admissions committee won’t expect you to have started your career already. But they will greatly value any extracurricular initiative. If you have been involved in any entrepreneurial, leadership, or management roles at school, then mention them. If you are a mature student, and have been in the workforce for some time, use any relevant work experience.

Internships or Work Experience: Were you part of an internship or work shadow programme? If so, then it would be excellent to mention how you actively participated in a formal business environment. Describe what business you were a part of, what you did, and what you learned from the experience. Perhaps that experience taught you skills? Any exposure to a business environment is valuable.

Projects & Working as Part of a Team: Perhaps you spearheaded a project at school? Working effectively in a team is a highly valued skill. If you can showcase any team experience that will definitely stand in your favour. Highlight the challenges that you faced, how you resolved them, and show what you learned from your experience working with a group of people. 

Roles: Did you assume any significant roles at school or in a business setting outside of school? Outline your responsibilities, the impact you made, and the insights you gleaned from both your successes and failures. This demonstrates not just your capability to understand a role and its responsibilities, but also your adaptability in changing challenging circumstances. 

If you felt you learned from an unsuccessful project where you had an important role, then share what you might do differently - what you learned. The ability to learn from past ‘failures’ is an extremely desirable trait that admissions committees will value highly.

For each experience, focus on the value you added and the lessons you learned. This will give admissions committees a clear picture of your practical abilities and your potential contribution to their course.

4. Closing Statement: A Strong Impression

Your closing remarks are crucial. They should leave the admissions committee with a good impression and reinforce your fit for the course.

Reiterate Passion: Briefly touch upon the core reasons driving your interest in business, consolidating what you've shared throughout your statement. Perhaps you're motivated by the challenges and opportunities of the evolving business landscape, or you're dedicated to making a positive impact in a specific sector.

Your fit for the Degree: Highlight your alignment with the specific business degree courses to which you're applying. Have you been particularly impressed by their focus on entrepreneurship or their reputation for fostering global leaders? Express how their unique offerings align with your aspirations.

Your Future Vision: Provide a glimpse into your future. Post-degree, where do you see yourself? Leading a startup? Championing sustainable practices in a multinational? Use this chance to project your potential contributions to the business world, showcasing ambition and forward-thinking.

Gratitude and Openness: Express appreciation for considering your application. Showcase your openness to further discussions, signalling your enthusiasm and readiness to engage with the institution.

End on a strong note, ensuring your closing words echo your dedication, clarity of vision, and the unique value you'll bring to the institution. 

Tips & Advice: Helpful Hints to Strengthen Your Personal Statement

Your personal statement is a reflection of your journey, aspirations, and suitability for the business degree. Keep these tips in mind for a standout submission:

• Authenticity: Always be genuine. While it's essential to present your best self, resist the urge to embellish or overstate. Authentic experiences resonate more than grand exaggerations.
• Clarity: Opt for clear, concise language. Admissions committees appreciate directness over dense jargon. Let your true voice shine through.
• Examples: Don't just state; demonstrate. If you claim to be a problem-solver, illustrate with an instance where you tackled a challenge head-on.
• Tailoring: Beyond expressing your passion for business, pinpoint why this specific degree aligns with your goals. Is it their renowned faculty, innovative curriculum, or alumni network?
• Review: Never underestimate the value of proofreading. Ensure your statement is free from errors, reads smoothly, and truly represents you. It also often pays to get someone else to read it and give you constructive feedback.

We hope this guide will help you to create the best personal business degree statement that you can. Best of luck with your applications going forward.

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Personal statement advice: marketing

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How you package yourself is important, but the bottom line is that you need to have done your market research and got your product right. It’s no good trying to hide behind waffle, platitudes or fancy words that don’t actually mean a lot, it’s what lies behind your words that matters.

Be honest and down-to-earth

An honest, well-researched, and engaging statement that shows you understand what you’re applying for, and that you’ve got relevant skills or experiences to offer, will usually fit the bill.

Write reflectively about your experience. That could be what you’ve gained from your Saturday job at a supermarket, the book you’ve just read on branding, the charity event you recently helped to organise, a business project you just undertook on your BTEC or A level course or why your Young Enterprise company didn't make a profit.

Your examples don't have to be high-flying. Even shadowing the marketing director of a multi-national company won't impress if you don't explain what you learned from it.

Bournemouth University highlights that demonstrating qualities like creativity, an understanding of the marketing and communications industry, your ability to work in a team as well as independently, good presentation and communication skills and computer literacy will help to give marketing students the edge .

Show your enthusiasm for marketing

Sheffield Hallam University expects you to demonstrate 'an interest in and awareness of business/marketing, or some level of practical experience'. Similarly, Leeds Metropolitan University’s sport marketing degree tutors will be scanning your statement for evidence of the 'personal attributes, experience and/or commitment to the area of study that will stand you out from the crowd'.

Note the word 'or' in those examples. Whilst it’s great if you've got some relevant work experience, it's not essential and there are other ways you can show you’ve got what it takes.

University of Bath says its management with marketing degree applicants should be able to demonstrate experience of working with others and relevant transferable skills, but that this could be achieved, for example, through your involvement in the running of a society or a position of responsibility at school or college if you haven't had direct experience.

York St John University flags the value of your reflections on any relevant workshops or seminars you've attended, or how you've shown leadership and teamwork skills through project work or awards such as Duke of Edinburgh.

Marketing personal statement dos and don'ts

Thanks to De Montfort University among others for these sound tips.

• Focus on why you want to study marketing and pursue a career in it – our marketing subject guide is a good starting point for this.
• Demonstrate a strong understanding of business , the role you feel marketing plays in the success of any business operation, or an awareness of how marketing is responding to a changing world.
• Highlight any marketing or business operation you’ve been involved in yourself.
• Comment on something interesting you've found in newspapers or industry-related magazines, by following key industry figures on social media or when meeting business professionals face-to-face.
• Write something revealing about what you’ve learned from work experience or a part-time job where you've made some relevant observations or demonstrated skills or commitment.
• Include examples from enterprise schemes at school or college. This can be just as valuable as real workplace experience, as long as you say something interesting about it. Don’t worry if you weren’t successful: it’s ok to discuss what went wrong as well as what went right, provided you learned from it.
• Give them a balanced, rounded picture of yourself as a potential student: your achievements, evidence of your key strengths and qualities, a project you’ve undertaken, or the subjects you’ve found genuinely interesting and how they’ve enhanced your potential as well as your interests outside the academic world.
• List everything you’ve done.
• Exaggerate or make something up , as it may come back to haunt you.
• Over-sell yourself . Write in a calm tone and give clear, concise examples of activities you’ve been involved in.
• Go back more than two or three years . Keep it recent.
• Say you’re good at something . Demonstrate it instead.  

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What is a business management personal statement?

You are required to write a business and management personal statement to showcase your main strengths, skills, experience and career goals to your chosen universities.

Admissions tutors want to see candidates with business and/or management experience that they can apply to their course.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this area.

How do I write a business management personal statement?

It’s a good idea to start your statement with why you want to study business and and management at university (rather than just business ). For example, you may want to focus on the management part and why this interests you.

Make sure you back up everything with examples, which means having a good list of notes about your experience.

A good business and management personal statement should be written concisely, with a clear structure, including a memorable conclusion.

For inspiration on how to write your own unique statement, take a look at some of our business and management personal statement examples above (please don't copy them!), which will help you decide what to include.

What should I include in my business management personal statement?

It’s important you talk about skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities, especially if they are relevant to your course.

Think about how any work experience has helped you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want students on their course that are going to work hard and be of benefit to their department.

For more help and advice on what to include in your business and management personal statement, please see:

• Personal Statement Editing Services
• Personal Statement Tips From A Teacher
• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Personal Statement FAQs
• Personal Statement Timeline
• 10 Top Personal Statement Writing Tips
• What To Do If You Miss The 15th January UCAS Deadline.

Further resources

For more information about business management degrees and careers, please visit the following:

• Business & Finance - National Careers Service
• What jobs can you get with a busines degree in the UK?
• 18 Career Paths in Business
• Business careers advice for school leavers
• What can you do with a business degree?

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Personal statement example politics and international relations personal statement.

Submitted by Daniela

Explore your passion for politics.

Apply for a Politics and International Relations degree at Southampton and explore issues from globalisation to public policy!

Politics and International Relations Personal Statement

Growing up in Colombia, I have experienced first-hand the consequences of living in a country where corruption and widespread ignorance of the true power of democracy have affected generations of citizens. When I came to England, I was exposed to a completely different political environment that offered safety and stability, opposed to the societal violence and uncertainty that I saw in my home country. This ignited my desire to educate myself on the workings of politics in theory and in practice. The 2015 general election inspired me to get involved in any way I could, being 15 at the time, I was unable to formally express my beliefs by voting and instead became a member of the Labour Party.

My interest in political theory was fuelled after attending a lecture on Liberalism at the Royal Institute. I began reading Nozick's 'Anarchy the State and Utopia' which furthered my understanding of this ideology. Despite it opposing my views, especially on the points of minimal taxation and state intervention, I found myself fascinated by his ideas and began to question my own beliefs and reasons why I was not a liberalist. It is this self-scrutiny catalysed by the study of different ideologies and theories that in my opinion proves why the study of political theory is so fundamental. It deals with timeless questions that allow people to view the world from a different perspective. It questions the way morality, power and authority can shape lives.

With political apathy being a problem in younger generations, I was eager to get involved in a school mock election where I led the campaign for the Labour Party. In turn, I gained valuable experience articulating my ideas to a younger audience and developed my critical thinking skills through the analysis of opponent campaigns. I attended the 'Guardian Live: Election Reaction' event, where a group of political journalists met to discuss the unexpected result of the General Election. This insight enlightened me to a different side of politics, a more practical one that I had not been introduced to in the classroom. As an avid reader of the Huffington Post and Politico, I keep up to date on the ever changing world of politics and link current articles to my schoolwork, a skill I believe will be transferable to my course. As a politics prefect, I actively help the department by promoting the subject to younger students. In my Spanish A-Level we have held extensive discussions on Catalonia's fight for independence and the declaration of an unconstitutional referendum. This fascinates me as one of the things I'm most looking forward to exploring in my degree is the political workings and cultures of other countries. A-level Business has also shown me the way trading blocs can greatly affect international relations within countries, some which have recently caused the British public to vote for Brexit.

I have enhanced my interpersonal skills and confidence through my long-term part time job as a receptionist in a leisure centre. My role involves working with a range of people and often requires me to use my initiative to overcome any difficulties that may arise with the customers. This experience has been paramount to my personal development and has made me a more responsible, independent and self-disciplined individual. Commitment to any kind of work is of huge importance to me.

Studying politics at university will provide a solid foundation which will increase my chances of working for the Foreign Office and ultimately pursuing my ambition to become a diplomat. To aid this, I plan to complete a civil service fast stream scheme following my degree course. Being fluent in Spanish, the world's second most spoken language, will be of huge benefit in this pursuit. My immense and genuine passion for politics, coupled with many transferable skills I have acquired make me a serious candidate worthy of consideration. I look forward to the opportunities university will bring me and my aspiring career in politics.

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