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What will I learn?

About the Doctor of Philosophy (PhD) Marketing

UNSW’s Doctor of Philosophy (PhD) Marketing will prepare you to become a globally focused and socially engaged research leader. You’ll join a cohort of high-achieving research students and benefit from interdisciplinary engagement with your cohort. This is your opportunity to become integrated into the UNSW Business School’s community of scholars.

You’ll first undertake rigorous coursework covering theory, empirical evidence and research methods. As part of your program, you’ll also be involved in research projects from an early stage. This training will equip you with the skills required to identify, analyse and solve problems in the field.

You’ll then pursue independent research under the supervision of high-profile UNSW academics, culminating in a doctoral thesis. There will also be exciting opportunities to develop your teaching portfolio.

Your PhD thesis will showcase your research skills and enable you to make an original contribution to the field of Marketing.

Your Career Opportunities

Your PhD will set you on the path to a career in a premier research institution, anywhere in the world. Throughout your research degree, you’ll also have many opportunities to develop your teaching portfolio.

Beyond academia, there’s also significant demand in the private and public sectors for people with deep knowledge and sound research and analytical skills.

Whether you’re looking to pursue a career in academia, or take your research skills out to industry, a PhD in Marketing from UNSW will get you there.

Which department am I in?

Full time (3 years).

Please check with institution

*Price shown is for indicative purposes, please check with institution

9 September 2024, 17 February 2025

Kensington Campus,

High Street, Kensington,

UNSW SYDNEY,

New South Wales,

2052, SYDNEY, Australia

Entry requirements

For international students.

A candidate for the degree shall have been awarded an appropriate degree of Bachelor with Honours from the University of New South Wales or a qualification considered equivalent from another university or tertiary institution at a level acceptable to the Research Committee of the appropriate Faculty. Candidates may be admitted to the PhD program after one year's full-time enrolment in a Masters by Research program, with the approval of the Faculty Postgraduate Affairs Committee. In exceptional cases an applicant who submits evidence of such other academic and professional qualifications as may be approved by the Committee may be permitted to enrol for the degree.

English Language Requirements:

IELTS: 7.0 overall (min 6.5 in each subtest); TOEFL IBT (Internet Based): 96 overall (min. 27 in writing, 23 in reading, listening and speaking); Pearson (PTE - Academic): 65 overall (min. 58 in each subtest); C1 Advanced Cambridge: 185 overall (min. 176 in each subtest); C2 Proficiency Cambridge: 185 overall (min. 180 in each subtest); UNSW Global University English Entry Course (UEEC): Successful completion with a minimum overall grade of B and a minimum grade of B- in the writing component.

*There may be different IELTS requirements depending on your chosen course.

About UNSW Sydney - University of New South Wales 4 Reviews

UNSW Sydney is a world-leading teaching and research powerhouse, ranked in the top 20 universities worldwide.

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Doctor of Philosophy (PhD) in Marketing

• Profil The University of New South Wales

About Program

About the Doctor of Philosophy (PhD) Marketing UNSW’s Doctor of Philosophy (PhD) Marketing will prepare you to become a globally focused and socially engaged research leader. You’ll join a cohort of high-achieving research students and benefit from interdisciplinary engagement with your cohort. This is your opportunity to become integrated into the UNSW Business School’s community of scholars. You’ll first undertake rigorous coursework covering theory, empirical evidence and research methods. As part of your program, you’ll also be involved in research projects from an early stage. This training will equip you with the skills required to identify, analyse and solve problems in the field. You’ll then pursue independent research under the supervision of high-profile UNSW academics, culminating in a doctoral thesis. There will also be exciting opportunities to develop your teaching portfolio. Your PhD thesis will showcase your research skills and enable you to make an original contribution to the field of Marketing. Your Career Opportunities remove Your PhD will set you on the path to a career in a premier research institution, anywhere in the world. Throughout your research degree, you’ll also have many opportunities to develop your teaching portfolio. Beyond academia, there’s also significant demand in the private and public sectors for people with deep knowledge and sound research and analytical skills. Whether you’re looking to pursue a career in academia, or take your research skills out to industry, a PhD in Marketing from UNSW will get you there.

Syarat Pendaftaran

• TOEFL : 90 (min. 23 in writing, 22 in reading, listening and speaking)
• IELTS : 6.5 (min. 6.0 in each subtest)
• PTE Academic : 64 (min. 54 in each subtest)

Common documents Academic Transcript Passport High School Certificate Degree Certificates Required for final assessment of the Institution English Proficiency Certificate

Jenjang Pendidikan

Master Degree (S2)

Business / Management / International Business / Business Administration

Full Time (4 years)

Biaya Pendidikan

AUD 36,040/tahun

UNSW Sydney (University of New South Wales) is a world-leading teaching and research powerhouse recognised by employers and organisations around the globe. UNSW ensures students receive a truly hands-on and career-focused education to uncover their full potential. Students discover and grow their strengths through life-changing experiences and inspirational mentoring from world-renowned academics.

UNSW graduates are among the most employable in the world. Through UNSW’s strong connections with industry worldwide, students gain key skills and experience and learn from internationally renowned academics and expert practioners. UNSW graduates have the highest rate of graduate full-time employment and highest salaries of Sydney-based and Go8 universities.

UNSW is at the forefront of key developments such as solar power, quantum computing, and the university’s globally-renown academics have been at the frontline in Australia’s successful response to the COVID-19 pandemic.

• Ranked in the top 100 universities worldwide (Times Higher Education World University Rankings 2021, 2022 & 2023).
• UNSW is part of the Group of Eight Australian Universities (Go8) and is ranked number one in Australia for research quality and impact.
• UNSW has the highest number of students in Australia’s top 100 future leaders and four of its graduates are in Australia’s top five young rich list.
• UNSW has multiple campuses in Sydney, which has been voted one of the most liveable and safest cities in the world.

Program Terkait

Agsm master of business administration.

The University of New South Wales Master Degree (S2)

AGSM Master of Business Administration (Executive)

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Marketing - 7414

Program summary.

Faculty:   UNSW Business School

Contact:   UNSW Business School Student Centre

Campus:  Sydney

Career:  Postgraduate

Typical UOC Per Semester:  24

Min UOC Per Semester:  6

Max UOC Per Semester:  24

Min UOC For Award:  24

Graduate Certificate (Specialisation)

View program information for previous years

• Program Description

Program Objectives and Graduate Attributes

• demonstrate and apply a broad range of marketing concepts
• apply a range of marketing tools and techniques to address specific business situations
• apply advanced analytical and problem solving skills to make informed marketing decisions
• present complex marketing issues in coherent written statements and oral presentations
• Program Structure
• The Graduate Certificate in Marketing comprises 24 UOC.
• The program can be studied part time or full time.
• Complete 2 or 3 core courses (6 UOC each) and 1 or 2 elective courses (6 UOC each) to complete 24 UOC.
• Note: The core courses are offered on Saturdays over six (6) weeks and the elective courses in the evenings during weekdays over 12 weeks.
• MARK6101 Strategic Skills for Marketers  (6 UOC)
• MARK6102 Creativity Innovation & Change  (6 UOC)
• MARK6100 Marketing Management  (6 UOC)
• MARK6105 Relationship Marketing & CRM  (6 UOC)
• MARK6111 Global Marketing Strategy  (6 UOC)
• MARK6104 Value Creation Through Service  (6 UOC)
• MARK6107 Advert, Prom & Int Mktg Comm  (6 UOC)
• MARK6108 Digital& Social Media Strategy  (6 UOC)
• MARK6110 Advanced Marketing Strategy  (6 UOC)
• MARK6112 Advanced Topics in Marketing 1  (6 UOC)
• MARK6113 Advanced Topics in Marketing 2  (6 UOC)
• MARK6114 Brand Management  (6 UOC)
• MARK6115 CB & Marketing Insights  (6 UOC)
• MARK5811 Applied Marketing Research  (6 UOC)
• MARK5812 Distrib.,Retail Channels &Log.  (6 UOC)
• MARK5813 Creativity and Innovation  (6 UOC)
• MARK5814 Digital Marketing  (6 UOC)
• MARK5815 Intl. Marketing in Asia  (6 UOC)
• MARK5819 Non-Profit & Social Marketing  (6 UOC)
• MARK5820 Events Management & Marketing  (6 UOC)
• MARK5821 Brand Management  (6 UOC)
• MARK5822 Marketing Analytics  (6 UOC)
• MARK5824 Sales Strategy & Implemention  (6 UOC)
• Academic Rules
• Entry Requirements
• Further Information
• Related Program(s)

• Program Objectives

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Use this search only if you have an exact code for a Program , Stream , or Course , e.g. 3403, ACCTA13502, ACCT1501 or ACCT*.

Marketing - 8423

Program summary.

Faculty:   UNSW Business School

Contact:   UNSW Business School Student Centre

Campus:  Sydney

Career:  Postgraduate

Typical UOC Per Semester:  24

Min UOC Per Semester:  6

Max UOC Per Semester:  24

Min UOC For Award:  72

Master of Marketing (Specialisation)

View program information for previous years

• Program Description

Program Objectives and Graduate Attributes

• demonstrate and apply a broad range of marketing concepts
• apply a range of marketing tools and techniques to address specific business situations
• apply analytical and problem solving skills to make informed marketing decisions
• present complex marketing issues in coherent written statements and oral presentations
• Program Structure
• MARK6100 Marketing Management  (6 UOC)
• MARK6101 Strategic Skills for Marketers  (6 UOC)
• MARK6102 Creativity Innovation & Change  (6 UOC)
• MARK6103 Marketing Consulting Project  (6 UOC)
• MARK6104 Services Marketing Management  (6 UOC)
• MARK6105 Relationship Marketing & CRM  (6 UOC)
• MARK6107 Advert, Prom & Int Mktg Comm  (6 UOC)
• MARK6108 Strategic Digital Marketing  (6 UOC)
• MARK6109 B-B Marketing & Key Acct Mgt  (6 UOC)
• MARK6110 Advanced Marketing Strategy  (6 UOC)
• MARK6111 Global Marketing Strategy  (6 UOC)
• MARK6112 Advanced Topics in Marketing 1  (6 UOC)
• MARK6113 Advanced Topics in Marketing 2  (6 UOC)
• MARK6114 Brand Management  (6 UOC)
• MARK5811 Applied Marketing Research  (6 UOC)
• MARK5812 Distrib.,Retail Channels &Log.  (6 UOC)
• MARK5813 Creativity & Innov. in Mark.  (6 UOC)
• MARK5814 e-Marketing  (6 UOC)
• MARK5815 Intl. Marketing in Asia  (6 UOC)
• MARK5820 Events Management & Marketing  (6 UOC)
• Academic Rules
• Entry Requirements and Recognition of Prior Learning
• Further Information

• Program Objectives

Study Levels

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Doctor of Philosophy (Aviation)

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Doctor of Philosophy (Art, Design and Media)

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Doctor of Philosophy (Humanities)

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Doctor of Philosophy (Social Sciences)

• Read more about Doctor of Philosophy (Social Sciences)

Doctor of Philosophy (Creative Practice)

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Doctor of Philosophy (Marketing)

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Elizabeth A. Keenan
• Edward McFowland III
• Navid Mojir
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

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Doctor of Philosophy

The doctoral degree programs within the School of Biotechnology & Biomolecular Sciences provide the highest level of training in key areas of scientific research. 

Program objectives

Students work on an independent research project encompassing the broader interests of one of the research teams within the school. In the early stages of the program, students receive close supervision and guidance in the management of their project. In the later stages, however, students are encouraged to exercise initiative and demonstrate originality. In the last year of the program, the candidate should be able to work independently and be guided rather than directed by the supervisor.

Entrance requirements

The minimum entry requirement for a PhD is a four-year Bachelor’s degree with First or Upper Second Class honours or completion of a Bachelor degree and substantial laboratory experience.

Applicants must seek and obtain agreement of a BABS academic to be their supervisor prior to applying; this is a key requirement to gain acceptance. View the  BABS HDR Information Booklet  for supervisors and research areas. Identifying and negotiating with prospective supervisors is key to gaining admission, and you will need to align your topic of interest with the research area of one of our School’s academics. 

Applicants must also provide evidence that their English language ability meets the minimum requirements for admission: English language requirements .

Further information can be obtained from the Graduate Research School (GRS) .

PhD degrees

• PhD – Biochemistry & Molecular Genetics (1410)
• PhD – Bioinformatics (1683)
• PhD – Biotechnology (1036)
• PhD – Microbiology & Immunology (1440)

Program requirements

A Doctor of Philosophy Degree requires three years full-time study and completion of a written thesis. The length of a doctoral thesis is normally around 100,000 words. The thesis is reviewed by members of the Australian and international scientific academic community. In the course of their research, PhD students must make a distinct contribution to the knowledge within their specific discipline. Ideally, this will result in the publication of original research findings in peer-reviewed journals of international standing.

Domestic students: The Australian Government's Research Training Scheme (RTS) provides Commonwealth-funded higher degree by research (HDR) candidates with an exemption from tuition fees for the duration of their PhD by research for a maximum period of four years' full-time-equivalent study. Domestic students are liable for the UNSW Student Services Amenities Fee .

International students: Full details can be found on the GRS Fees and Costs page for International Postgraduate Research Candidates. Note that international students are exempt from the UNSW Student Services Amenities Fee.

How to apply

Applicants may view the application procedures on the GRS website .

View the application deadlines.  

PhD stories

The School of Biotechnology & Biomolecular Sciences has been home to groundbreaking research for more than 50 years. The hundreds of honours, masters and PhD theses presented below hold this legacy.

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Doctor of Philosophy (PhD) Marketing

How to apply.

If you are interested in pursuing a PhD with the School of Marketing (UNSW Business), then you will need to receive an Invitation to Apply from the school’s Postgraduate Research Coordinator .��

To receive an Invitation to Apply, you should 1) self-assess your eligibility, and 2) then submit an Expression of Interest (EOI). Details of what to include in your EOI can be found .

About the Doctor of Philosophy (PhD) Marketing

UNSW’s Doctor of Philosophy (PhD) Marketing will prepare you to become a globally focused and socially engaged research leader . You’ll be joining a cohort of high-achieving research students in tackling modern-day challenges at the forefront of Marketing, working alongside leaders in the field (ranked 44th in the world, , 2022). This is your opportunity to become integrated into the UNSW Business School’s community of scholars.�� ����

Most admitted students will enter the pathway program, the Master of Pre-Doctoral Business Studies (MPDBS). If you are invited to apply for Direct Entry into a PhD, either before or after successful completion of the MPDBS, then the minimum time commitment is 35-40 hours per week for 3-4 years (full time) or 15 hours a week (part time).

You’ll first undertake rigorous coursework covering theory, empirical evidence, and research methods.��As part of the program, you’ll also be involved in research projects from an early stage. This research training will equip you with the skills required to identify, analyse, and solve problems in the field.

You’ll then pursue independent research under the supervision of high-profile UNSW academics, culminating in a doctoral thesis.��Your PhD thesis will showcase your research skills and enable you to make an original contribution to the field of Marketing.��

There will also be exciting opportunities throughout to interact with industry leaders, and to develop your teaching portfolio. The training is geared toward preparing you for a career in academia, although other career paths (e.g., consulting, government, industry, non-profit) are also enabled.

Linked Master of Pre-Doctoral Business Studies (MPDBS) + PhD

Although a few students may be invited to apply for Direct Entry into our PhD program, most applicants are invited to first complete our Master of Pre-Doctoral Business Studies (MPDBS).

The MPDBS is a one-year pathway for students wanting to undertake a PhD in the UNSW Business School. The MPDBS is a fully funded program, which includes a tuition waiver and stipend (of ~A$37K) for all accepted applicants. This degree constitutes one year of advanced coursework including a research project. Upon completion of the MPDBS, the vast majority of students have historically gone on to our PhD with a scholarship covering tuition and a stipend (~ A$47K).

The MPDBS gives students an extra year to develop their research skills and to find a match with appropriate supervisors.��

The application processes for both the PhD and the Linked MPDBS + PhD are identical as shown in How to Apply .

Program Structure

Year one: master of pre-doctoral business studies (mpdbs).

The first year of study is designed to provide a rigorous foundation to conduct independent research. You’ll learn a range of methodologies and build your communication and presentation skills.

Your first year of coursework will cover fundamental qualitative and quantitative research methods. You’ll also start developing key research skills such as identifying, framing, presenting and writing academic contributions. You’ll work as a research assistant on faculty research projects and start working on your own research as your skills develop.

The first year will help you identify your potential thesis supervisor for the PhD component of the program. Upon successful completion of the first year, you’ll be awarded a Master of Pre-Doctoral Business Studies. An overview of the first year is presented below. Please visit the����for full course structure details.

• Program Core Course:��
• Stream Core Course:��
• One Elective Course
• Program Core Course:��or��
• Stream Core Course: Research Assistance Work
• ECON5324 -��Behavioural Economics
• ECON6003 - Econometric Analysis
• ECON6205 - Microeconometric Modelling (Choice Models)
• ECON7301 - Industrial Organisation or ECON5321 - Industrial Organisation
• ECON6310 - Advanced Experimental and Behavioural Economics
• MATH5806 - Applied Regression Analysis
• MATH5835 - Stochastic Processes
• MATH5845 - Time Series
• MATH5855 - Multivariate Analysis
• MATH5905 - Statistical Inference
• MATH5945 - Categorical Data Analysis
• MATH5960 - Bayesian Inference and Computation
• COMP9311 - Database Systems
• COMP9417 - Machine Learning and Data Mining
• COMP9444 - Neural Networks and Deep Learning

Year Two:��Specialised Coursework & Identification of Thesis Topic

During the second year, you’ll continue in the Marketing stream with a further year of advanced coursework.

You are recommended to complete the MARK8992 – Seminar in Consumer Behaviour course. You’ll choose up to four additional research courses from a range of electives in consultation with your supervisor and PGRC.

Your second year is also when you’ll identify your thesis topic with your supervisor. You’ll engage in literature review and research design��and present your research proposal to the School at the end of the year.

Years Three – Four: Original Research & Your Doctoral Thesis

The��final two years of the program are focused on conducting full-time research and completing your doctoral thesis. This is your opportunity to address some of the biggest challenges in Marketing and make a significant contribution to knowledge in the field. Your research will offer new critical thinking and withstand critical analysis from expert researchers in the area.

The UNSW Business School ranks 34th worldwide for Business & Management Studies.

Your Career Opportunities

Your PhD will set you on the path to a career in a premier research institution, anywhere in the world. We have students continue with their career development in top Australian universities including Monash University, UNSW, University of Queensland, Macquarie University, Queensland University of Technology, and University of Technology Sydney as well as leading overseas universities such as University of Pittsburgh, US, Can Tho University, Vietnam, Universitas Gadjah Mada, Indonesia, and Renmin University, China. Throughout your research degree, you’ll also have many opportunities to develop your teaching portfolio.

Beyond academia, there’s also significant demand in the private and public sectors for people with deep knowledge and sound research and analytical skills*.

Whether you’re looking to pursue a career in academia, or take your research skills out to industry, a PhD in Marketing from UNSW will get you there.

Degree type

Postgraduate Research

4 years full-time, 5-8 years part-time

Commencing terms

Term 1 – February

Program code

Delivery mode, domestic / international.

International

Useful links

Student research, student life, find a research supervisor.

Accreditation

Your direct access to university admissions

Moscow – PhD programs in Marketing

We found 4 universities offering 4 PhD programs in Marketing in Moscow.

Study the PhD programs in Marketing in Moscow

Universities

Years of study

~ RUB 220,276

Tuition fees

Where can a PhD in Marketing find a position?

Postgraduates holding a PhD in Marketing can find a position as art directors, copywriters, market researchers, social media managers, and marketing managers.

Why should you obtain a PhD in Marketing?

Experts of education company Free-Apply.com advice to obtain an education in this study as holding Doctor of Philosophy in Marketing is an interesting profession. Postgraduates in Marketing have many career opportunities as well as a stable income. Postgraduates holding a Doctorate of Philosophy obtain more knowledge and experience than bachelors and masters in the same study.

Russia, Moscow – PhD programs in Marketing statistics

Free-Apply.com provides information about 4 PhD programs in Marketing at 4 universities in Moscow, Russia. Furthermore, you can choose one of 33 Bachelor programs in Marketing at 33 universities, 20 Master programs in Marketing at 20 universities, and 4 PhD programs in Marketing at 4 universities.

Reasons to study in Russia

No 22 in the world education ranking.

• 20. Germany
• 23. Hong Kong

No 54 in the world ease of doing business ranking

• 52. Bahrain

No 63 in the world economy ranking

• 61. Montenegro
• 64. Croatia

No 105 in the world safety ranking

• 103. Guatemala
• 105. Russia
• 106. Sierra Leone
• 107. Guinea

Higher education statistics of the largest cities in Russia

The largest cities offering PhD programs in Marketing in Russia.

Russia – Average monthly personal finance statistics

~ rub 11,153, ~ rub 22,237, ~ rub 14,195, ~ rub 44,599.

100% discount for the 1st year

Apply now and get a 100% tuition fee discount for the first year of studies

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