informative persuasive speech meaning

Difference between Informative and Persuasive Speeches

Most of us are familiar with speeches (also referred to as presentations). However, there’s some confusion between informative and persuasive speeches. Each type of speech is different from the other.

Do you know those long monologues people hold on various occasions or in a formal, business setting, called speeches? Well, you probably tuned out many times before and did not notice that there were two types of speeches: informative and persuasive. Dare we ask if you remember which type of speech you have heard more often? If you cannot tell, read the following article to find out which is which.

1 Summary Table
2 Definitions
3 What Do Informative and Persuasive Speeches Have in Common?
4 Informative speech vs Persuasive speech

Summary Table

Definitions.

An informative speech is used to educate and train the audience. It implies having a certain volume of information that needs to be transmitted to the public. The presenter is not trying to convince the audience to think or feel in a specific way. Instead, the presenter is providing the audience with facts and information.

This type of speech can be practiced in companies when a new product or service is introduced and the personnel need to be trained to work with it or sell it, or when a merger or another such event will cause changes in the company and people need to understand how the company structure will change.

When giving an informative speech, the presenter must be mindful of who they are speaking to. They also need to understand the level of knowledge the audience needs (if they are not subject matter experts) and avoid giving too much information about the topic. It’s essential to avoid using jargon or professional language that is not understood by the audience. These would be too difficult for them to understand, making the presentation ineffective.

Giving an informative speech means having people leave with information they did not have coming in. Such a speech is as entertaining as the speaker makes it. Generally, this means including large volumes of information which are not easily digested, but it all depends on how the speaker presents it, how engaging he makes his content and how well he can couple the new information to pre-existing knowledge just to make it more relatable.

On the other hand, there’s a different reason for giving a persuasive speech.

A persuasive speech is intended to convince you to do or believe something when you are done listening. It can be a sales speech, a motivational speech or anything that includes calls to action, advice on how to do something and encouragement in this respect. Good speakers will give out a lot of useful information and keep the public entertained and engaged because the stakes are high at the end. They need those who have listened to the speech to get up and do something specific, and this is why the speech must be delivered very well.

For instance, a persuasive speech can be given to raise funds for charity. The presenter tries to persuade the audience to support the charity financially. In this case, the presenter may also include information about the charity, why it needs funding, and more. The overall goal is to get the audience to give money to support the charity. The presenter may use emotions such as sadness, excitement, and other emotions to move the audience to provide funding for the charity.

A persuasive speech is difficult to deliver as some people come in to the event reluctant to whatever the speaker has to say, and set on not changing their minds. It’s the talent of every speaker that makes the difference in this case.

What Do Informative and Persuasive Speeches Have in Common?

The presenter’s goal is to provide a clear presentation that’s understood and remembered by the audience.
The material for both types of speeches should be tailored to each specific audience.
The presenter needs to engage their audience with questions and answers, along with other interactive methods.

Informative speech vs Persuasive speech

So what is the difference between an informative speech and a persuasive speech?

An informative speech is only aimed at presenting given information, to educate and train. The persuasive speech is aimed at convincing you to believe or do something very specific. There is an end to whatever you are listening to, and more effort is put into keeping you entertained just so that you will act on whatever the speech was about.
Although persuasive speeches are much more engaging and interesting, making the public more attentive and entertained, they still need to be delivered. This means that informative speeches, with their smaller stakes, are easier to deliver.

Informative Vs Persuasive Speeches – Ultimate Guide

In this ultimate guide, we are exploring the differences between informative vs persuasive speeches! Whether you are a student, professional, or simply interested in improving your communication skills, understanding these distinctions is essential for captivating and convincing your audience effectively.

Informative speeches are all about providing facts and information to educate your listeners. The objective is to present knowledge engagingly and coherently. On the other hand, persuasive speeches aim to influence and convince the audience to adopt a particular viewpoint or take action.

Communicating effectively in both types of speeches requires different strategies and techniques. In informative speeches, you need to focus on delivering accurate information while keeping your audience engaged. Persuasive speeches, on the other hand, require leveraging emotional appeal and logical arguments to sway the opinions of your listeners.

By mastering the art of informative and persuasive speeches, you will be able to confidently captivate and convince your audience. Throughout this guide, we will explore the key characteristics and elements of each type of speech, equipping you with the tools to present with impact.

So, whether you are aiming to inform or persuade, join us as we dive into the fascinating world of informative and persuasive speeches. Get ready to communicate effectively, captivate your audience, and convincingly deliver your message.

Key Characteristics of Informative Speeches

Informative speeches are designed to provide facts and information to your audience engagingly and educationally. To effectively deliver an informative speech, it is important to understand the key characteristics that make it successful.

Objective of Informative Speeches

The primary objective of an informative speech is to convey facts and information on a specific topic. Unlike persuasive speeches, the goal is not to persuade or convince the audience but rather to educate and enlighten them. Informative speeches aim to enrich the knowledge of the listeners and provide them with new insights.

Informative Speech Structure

An informative speech typically follows a structured format to ensure clarity and coherence. It begins with an introduction that captures the attention of the audience and states the topic of the speech. The body of the speech is then divided into logical sections, presenting various facts and information. Finally, a conclusion summarizes the key points and leaves a lasting impression on the audience.

When structuring your informative speech, it is important to organize your information logically and sequentially, making it easy for your audience to follow along and understand the content.

Engaging Educational Speeches

To keep your audience interested and informed, it is crucial to make your informative speech engaging and educational. Use storytelling techniques, visuals, and real-life examples to captivate your listeners. Break down complex concepts into simpler terms and provide clear explanations.

Additionally, consider incorporating interactive elements such as audience participation, Q&A sessions, or multimedia to enhance the learning experience and make the information more memorable.

By understanding the key characteristics of informative speeches and implementing them effectively, you can deliver impactful educational speeches that leave a lasting impression on your audience.

Essential Elements Of Persuasive Speeches

We will explore the essential elements of persuasive speeches and equip you with the techniques to influence your audience effectively. When delivering a persuasive speech, your goal is to sway the opinions and behaviors of your listeners.

One of the key techniques for persuasive speeches is using emotional appeal. By connecting with your audience’s emotions, you can create a deeper connection and increase the impact of your message. Whether it’s through powerful storytelling, relatable anecdotes, or evocative language , leveraging emotional appeal can help captivate your audience and make your message resonate.

Another critical element is incorporating logical arguments into your speech. By presenting well-reasoned and logical points, you can convince your audience through sound judgment and evidence. Supporting your arguments with relevant facts, statistics, and expert opinions adds credibility to your speech and enhances your persuasive power.

Structure and Strategy of Persuasive Speeches

Aside from employing persuasive techniques, understanding the structure and strategy of persuasive speeches is crucial. A persuasive speech typically follows a three-part structure: an introduction, a body, and a conclusion.

In the introduction, you capture your audience’s attention by creating a hook that piques their curiosity or appeals to their emotions. You also lay out the main argument or thesis statement to provide a clear focus for your speech. When selecting an Informal Speech Topic , consider incorporating personal anecdotes, thought-provoking questions, or intriguing facts to engage your listeners right from the start and set the stage for the discussion ahead.

The body of your speech is where you present your arguments, using a logical flow that builds upon each point. Each argument should be supported by evidence and examples to strengthen your persuasive appeal.

Finally, the conclusion is where you summarize your main points and restate your thesis compellingly and memorably. It is essential to leave your audience with a call to action or a thought-provoking statement that reinforces your persuasive message.

By understanding and implementing these essential elements, techniques, and structure, you can deliver persuasive speeches that effectively influence and inspire your audience.

Mastering informative and persuasive speeches is crucial for effective communication. Understanding the differences and using appropriate techniques allows you to confidently captivate and convince your audience. This guide equips you with tools to deliver impactful speeches, connect with your audience, and drive positive change.

How to make a powerful motivational speech for students, why should you consult a language pathologist, the art of political speech: a guide, recent blog, a step-by-step guide to writing graduation speeches.

13.1 What is an Informative Speech?

An informative speech can first be defined as a speech based entirely and exclusively on facts. Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily. Secondly, an informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action.

Consider the following two statements:

George Washington was the first President of the United States.

In each case, the statement made is what can be described as irrefutable, meaning a statement or claim that cannot be argued. In the first example, even small children are taught that having two apples and then getting two more apples will result in having four apples. This statement is irrefutable in that no one in the world will (or should!) argue this: It is a fact.

Similarly, with the statement “George Washington was the first President of the United States,” this again is an irrefutable fact. If you asked one hundred history professors and read one hundred history textbooks, the professors and textbooks would all say the same thing: Washington was the first president. No expert, reliable source, or person with any common sense would argue about this.

(Someone at this point might say, “No, John Hanson was the first president.” However, he was president under the Articles of Confederation for a short period—November 5, 1781, to November 3, 1782—not under our present Constitution. This example shows the importance of stating your facts clearly and precisely and being able to cite their origins.)

Informative Speech is Not a Persuasive Speech

Informative speech is fundamentally different from a persuasive speech in that it does not incorporate opinion as its basis. This can be the tricky part of developing an informative speech, because some opinion statements sometimes sound like facts (since they are generally agreed upon by many people), but are really opinion. For example, in an informative speech on George Washington, you might say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by most people, it is possible for some people to disagree and argue the opposite point of view. The statement “George Washington was one of the greatest presidents in the history of the United States” is not irrefutable, meaning someone could argue this claim. If, however, you present the opinion as an opinion from a source, that is acceptable: it is a fact that someone (hopefully someone with expertise) holds the opinion. You do not want your central idea, your main points, and the majority of your supporting material to be opinion or argument in an informative speech.

Unlike in persuasive speeches, in an informative speech, you should never take sides on an issue, nor should you “spin” the issue in order to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly describe and explain the issues. This is not to say, however, that the audience’s needs and interests have nothing to do with the informative speech. We come back to the WIIFM principle (“What’s in it for me?”) because even though an informative speech is fact-based, it still needs to relate to people’s lives in order to maintain their attention.

Why Informative Speech Is Important

The question may arise here, “If we can find anything on the Internet now, why bother to give an informative speech?” The answer lies in the unique relationship between audience and speaker found in the public speaking context. The speaker can choose to present information that is of most value to the audience. Secondly, the speaker is not just overloading the audience with data. As we have mentioned before, that’s not really a good idea because audiences cannot remember great amounts of data and facts after listening. The focus of the content is what matters. This is where the specific purpose and central idea come into play. Remember, public speaking is not a good way to “dump data” on the audience, but to make information meaningful.

Finally, although we have stressed that the informative speech is fact-based and does not have the purpose of persuasion, information still has an indirect effect on someone. If a classmate gives a speech on correctly using the Heimlich Maneuver to help a choking victim, the side effect (and probably desired result) is that the audience would use it when confronted with the situation.

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

11.2 Persuasive Speaking

Learning objectives.

Explain how claims, evidence, and warrants function to create an argument.
Identify strategies for choosing a persuasive speech topic.
Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
Distinguish among propositions of fact, value, and policy.
Choose an organizational pattern that is fitting for a persuasive speech topic.

We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.

Foundation of Persuasion

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis. Evidence , also called grounds, supports the claim. The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people shouldn’t do things they know are unsafe.

Figure 11.2 Components of an Argument

The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, “I have personally seen people almost wreck while trying to text.” While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. In general, the anecdotal evidence from personal experience would be given a weaker warrant than the evidence from the national research report. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. If someone steals my car, I could say to the police, “I’m pretty sure Mario did it because when I said hi to him on campus the other day, he didn’t say hi back, which proves he’s mad at me.” A judge faced with that evidence is unlikely to issue a warrant for Mario’s arrest. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

Choosing a Persuasive Speech Topic

As with any speech, topic selection is important and is influenced by many factors. Good persuasive speech topics are current, controversial, and have important implications for society. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your family’s dinner table, then it’s a current topic. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldn’t have much current relevance, given that statistics consistently show that most people wear seat belts. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use.

Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Current and controversial topics will be more engaging for your audience. A persuasive speech to encourage audience members to donate blood or recycle wouldn’t be very controversial, since the benefits of both practices are widely agreed on. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I must caution here that controversial is not the same as inflammatory. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals.

You should also choose a topic that is important to you and to society as a whole. As we have already discussed in this book, our voices are powerful, as it is through communication that we participate and make change in society. Therefore we should take seriously opportunities to use our voices to speak publicly. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Although those topics may be very important to you, they don’t carry the same social weight as many other topics you could choose to discuss. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously.

You will also want to choose a topic that connects to your own interests and passions. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context.

Choose a persuasive speech topic that you’re passionate about but still able to approach and deliver in an ethical manner.

Michael Vadon – Nigel Farage – CC BY-SA 2.0.

Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. You want to care about your topic, but you also want to be able to approach it in a way that’s going to make people want to listen to you. Most people tune out speakers they perceive to be too ideologically entrenched and write them off as extremists or zealots.

You also want to ensure that your topic is actually persuasive. Draft your thesis statement as an “I believe” statement so your stance on an issue is clear. Also, think of your main points as reasons to support your thesis. Students end up with speeches that aren’t very persuasive in nature if they don’t think of their main points as reasons. Identifying arguments that counter your thesis is also a good exercise to help ensure your topic is persuasive. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable.

Review of Tips for Choosing a Persuasive Speech Topic

Not current. People should use seat belts.
Current. People should not text while driving.
Not controversial. People should recycle.
Controversial. Recycling should be mandatory by law.
Not as impactful. Superman is the best superhero.
Impactful. Colleges and universities should adopt zero-tolerance bullying policies.
Unclear thesis. Homeschooling is common in the United States.
Clear, argumentative thesis with stance. Homeschooling does not provide the same benefits of traditional education and should be strictly monitored and limited.

Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. If possible, poll your audience to find out their orientation toward your thesis. I read my students’ thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive speech.

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment so they are more likely to follow through on the action.

There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they don’t see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement.

When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesn’t appear prepared or doesn’t present well-researched and supported information. Don’t give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely, but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience.

Build common ground with disagreeable audiences and acknowledge areas of disagreement.

Chris-Havard Berge – Shaking Hands – CC BY-NC 2.0.

Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives.

Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

Proposition of fact. Global warming is caused by increased greenhouse gases related to human activity.
Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong .
Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered.

“Getting Critical”

Persuasion and Masculinity

The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979).

Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Invitational rhetoric differs from a traditional view of persuasive rhetoric that “attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue” (Bone et al., 2008). Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. The goal is to create a climate in which growth and change can occur but isn’t required for one person to “win” an argument over another. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Safety, value, and freedom are three important parts of invitational rhetoric. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008).

Invitational rhetoric doesn’t claim that all persuasive rhetoric is violent. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. Invitational rhetoric has the potential to contribute to the civility of communication in our society. When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. People aren’t attacked or reviled because their views diverge from ours. Rather than reducing the world to “us against them, black or white, and right or wrong,” invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008).

What is your reaction to the claim that persuasion includes Western and masculine biases?
What are some strengths and weaknesses of the proposed alternatives to traditional persuasion?
In what situations might an invitational approach to persuasion be useful? In what situations might you want to rely on traditional models of persuasion?

Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Earlier, in Chapter 9 “Preparing a Speech” , we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audience’s orientation toward the proposition. These concepts can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action.

Putting your strongest argument last can help motivate an audience to action.

Celestine Chua – The Change – CC BY 2.0.

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

As was mentioned in Chapter 9 “Preparing a Speech” , the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

Persuasive Speech Thesis Statements by Organizational Pattern

Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that shouldn’t be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. We already learned about the five steps of Monroe’s Motivated Sequence in Chapter 9 “Preparing a Speech” , but we will review them here with an example:

Hook the audience by making the topic relevant to them.
Imagine living a full life, retiring, and slipping into your golden years. As you get older you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.
Cite evidence to support the fact that the issue needs to be addressed.
According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.
Offer a solution and persuade the audience that it is feasible and well thought out.
There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.
Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.
Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

Key Takeaways

Arguments are formed by making claims that are supported by evidence. The underlying justification that connects the claim and evidence is the warrant. Arguments can have strong or weak warrants, which will make them more or less persuasive.
Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society.
When audience members agree with the proposal, focus on intensifying their agreement and moving them to action.
When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience.
When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them.
Propositions of fact focus on establishing that something “is or isn’t” or is “true or false.”
Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
Propositions of policy advocate that something “should or shouldn’t” be done.
Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroe’s Motivated Sequence.
Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Then do the same thing for persuasive messages you may receive.
To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument.
Determine if your speech is primarily a proposition of fact, value, or policy. How can you tell? Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose.

Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, “Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility,” Western Journal of Communication 72 (2008): 436.

Gearhart, S. M., “The Womanization of Rhetoric,” Women’s Studies International Quarterly 2 (1979): 195–201.

Ryan, K. J., and Elizabeth J. Natalle, “Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric,” Rhetoric Society Quarterly 31 (2001): 69–90.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

school Campus Bookshelves
menu_book Bookshelves
perm_media Learning Objects
login Login
how_to_reg Request Instructor Account
hub Instructor Commons

Margin Size

Download Page (PDF)
Download Full Book (PDF)
Periodic Table
Physics Constants
Scientific Calculator
Reference & Cite
Tools expand_more
Readability

selected template will load here

This action is not available.

15.1: What are Informative Speeches?

Last updated
Save as PDF
Page ID 106516

Lisa Coleman, Thomas King, & William Turner

Lisa Coleman, Thomas King, & William Turner
Southwest Tennessee Community College

\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

\( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)

\( \newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\)

( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\)

\( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

\( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\)

\( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)

\( \newcommand{\Span}{\mathrm{span}}\)

\( \newcommand{\id}{\mathrm{id}}\)

\( \newcommand{\kernel}{\mathrm{null}\,}\)

\( \newcommand{\range}{\mathrm{range}\,}\)

\( \newcommand{\RealPart}{\mathrm{Re}}\)

\( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

\( \newcommand{\Argument}{\mathrm{Arg}}\)

\( \newcommand{\norm}[1]{\| #1 \|}\)

\( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\AA}{\unicode[.8,0]{x212B}}\)

\( \newcommand{\vectorA}[1]{\vec{#1}} % arrow\)

\( \newcommand{\vectorAt}[1]{\vec{\text{#1}}} % arrow\)

\( \newcommand{\vectorB}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

\( \newcommand{\vectorC}[1]{\textbf{#1}} \)

\( \newcommand{\vectorD}[1]{\overrightarrow{#1}} \)

\( \newcommand{\vectorDt}[1]{\overrightarrow{\text{#1}}} \)

\( \newcommand{\vectE}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{\mathbf {#1}}}} \)

Learning Objectives

Identify strategies for researching and supporting informative speeches.
Employ strategies for effective informative speaking, including avoiding persuasion, avoiding information overload, and engaging the audience.

Many people would rather go see an impassioned political speech or a comedic monologue than a lecture. Although informative speaking may not be the most exciting form of public speaking, it is the most common. Reports, lectures, training seminars, and demonstrations are all examples of informative speaking. That means you are more likely to give and listen to informative speeches in a variety of contexts. Some organizations, like consulting firms, and career fields, like training and development, are solely aimed at conveying information. College alumni have reported that out of many different speech skills, informative speaking is most important (Verderber, 1991). Since your exposure to informative speaking is inevitable, why not learn how to be a better producer and consumer of informative messages?

Informative Speaking Defined

Very simply, an informative speech can first be defined as a speech-based entirely and exclusively on facts . Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily. Secondly, an informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action. Consider the following two statements:

George Washington was the first President of the United States.

In each case, the statement made is what can be described as irrefutable , meaning a statement or claim that cannot be argued. In the first example, even small children are taught that having two apples and then getting two more apples will result in having four apples. This statement is irrefutable in that no one in the world will (or should!) argue this: It is a fact.

Similarly, with the statement, “George Washington was the first President of the United States,” this again is an irrefutable fact. If you asked one hundred history professors and read one hundred history textbooks, the professors and textbooks would all say the same thing: Washington was the first president. No expert, reliable source, or person with any common sense would argue about this.

(Someone at this point might say, “No, John Hanson was the first president.” However, he was the president under the Articles of Confederation for a short period—November 5, 1781, to November 3, 1782—not under our present Constitution. This example shows the importance of stating your facts clearly and precisely and being able to cite their origins.)

Therefore, an informative speech should not incorporate opinion . This can be the tricky part of developing an informative speech, because some opinion statements sometimes sound like facts (since they are generally agreed upon by many people), but are really opinions.

Additionally, you should never take sides on an issue in an informative speech, nor should you “spin” the issue in order to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain the issues. This is not to say, however, that the audience’s needs and interests have nothing to do with the informative speech. We come back to the WIIFM principle (“What’s in it for me?) because even though an informative speech is fact-based, it still needs to relate to people’s lives in order to maintain their attention.

Avoiding Persuasion

We should avoid thinking of informing and persuading as dichotomous, meaning that it’s either one or the other. It’s more accurate to think of informing and persuading as two poles on a continuum, as in Figure \(\PageIndex{2}\): “Continuum of Informing and Persuading” (Olbricht, 1968). Most persuasive speeches rely on some degree of informing to substantiate the reasoning. And informative speeches, although meant to secure the understanding of an audience, may influence audience members’ beliefs, attitudes, values, or behaviors.

Speakers can look to three areas to help determine if their speech is more informative or persuasive: speaker purpose, function of information, and audience perception (Verderber, 1991). First, for informative speaking, a speaker’s purpose should be to create understanding by sharing objective, factual information. The specific purpose and thesis statements help establish a speaker’s goal and purpose and can serve as useful reference points to keep a speech on track. When reviewing your specific purpose and thesis statement, look for words like should / shouldn’t , good / bad , and right / wrong , as these often indicate a persuasive slant in the speech.

Second, information should function to clarify and explain in an informative speech. Supporting materials shouldn’t function to prove a thesis or to provide reasons for an audience to accept the thesis, as they do in persuasive speeches. Although informative messages can end up influencing the thoughts or behaviors of audience members, that shouldn’t be the goal.

Third, an audience’s perception of the information and the speaker helps determine whether a speech is classified as informative or persuasive. The audience must perceive that the information being presented is not controversial or disputed, which will lead audience members to view the information as factual. The audience must also accept the speaker as a credible source of information. Being prepared, citing credible sources, and engaging the audience help to establish a speaker’s credibility. Last, an audience must perceive the speaker to be trustworthy and not have a hidden agenda. Avoiding persuasion is a common challenge for informative speakers, but it is something to consider, as violating the speaking occasion may be perceived as unethical by the audience. Be aware of the overall tone of your speech by reviewing your specific purpose and thesis to make sure your speech isn’t tipping from informative to persuasive.

Avoid Faux or Fake Informative Speech Topics

Sometimes students think that because something sounds like an informative speech topic, it is one. This happens a lot with political issues that are usually partisan in nature. Some students may feel that the speech topic “To inform my audience why William Henry Harrison was a bad president” sounds factual, but really this is an opinion. Similarly, a number of topics that include conspiracy and paranormal subject matter are usually mistaken for good informative topics as well.

The problem here, as you have probably already guessed, is that these facts are not irrefutable. Not every single person who sees something unknown in the sky will agree it is an alien spacecraft, and there can be little doubt that not everyone who claims to have been abducted by a UFO is telling the truth. This isn’t to say that you can’t still do an informative speech on alien sites. For example, two viable options are “To inform my audience about the SETI Project” or “To inform my audience of the origin of the Area 51 conspiracy.” However, these types of speeches can quickly devolve into opinion if you aren’t careful, which would then make them persuasive speeches. Even if you start by trying to be objective, unless you can present each side equally, it will end up becoming a persuasive speech. Additionally, when a speaker picks such a topic, it is often because of a latent desire to persuade the audience about them.

Pick a Specific or Focused Topic

Perhaps one of the biggest and most common misconceptions students have about informative speech topics is that the topic needs to be broad in order to fill the time requirements for the speech. It is not uncommon for a student to propose an informative speech topic such as “To inform my audience about the history of music.” How is that topic even possible? When does the history of music even begin? The thinking here is that this speech will be easy to research and write since there is so much information available. But the opposite is actually true. A topic that is this broad makes doing research even harder.

Let’s consider the example of a student who proposes the topic “To inform my audience about the Civil War.” The Civil War was, conservatively speaking, four years long, resulted in over 750,000 casualties, and arguably changed the course of human history. So to think that it is possible to cover all of that in five to seven minutes is unrealistic. Also, a typical college library has hundreds of books dealing with the Civil War. How will you choose which ones are best suited to use for your speech?

The better approach, in this case, is to be as specific as possible. A revised specific purpose for this speech might be something like “To inform my audience about the Gettysburg Address.” This topic is much more compact (the Gettysburg Address is only a few minutes long), and doing research will now be exponentially easier—although you will still find hundreds of sources on it. Or, an even more specific topic would be like the one in the outline at the end of this chapter: “To inform my classmates of the specific places in Gettysburg, Pennsylvania, that are considered haunted.”

Instead of looking through all the books in your campus library on the Civil War, searching through the library’s databases and catalog for material on the Gettysburg Address will yield a much more manageable number of books and articles. It may sound counterintuitive, but selecting a speech topic that is very specifically focused will make the research and writing phases of the informative speech much easier.

Researching an Informative Speech Topic

Having sharp research skills is a fundamental part of being a good informative speaker. Since informative speaking is supposed to convey factual information, speakers should take care to find sources that are objective, balanced, and credible. Periodicals, books, newspapers, and credible websites can all be useful sources for informative speeches. Aside from finding credible and objective sources, informative speakers also need to take time to find engaging information. This is where sharp research skills are needed to cut through all the typical information that comes up in the research process to find novel information. Novel information is atypical or unexpected, but it takes more skill and effort to locate. Even seemingly boring informative speech topics like the history of coupons can be brought to life with information that defies the audience’s expectations. A student recently delivered an engaging speech about coupons by informing us that coupons have been around for 125 years, are most frequently used by wealthier and more educated households, and that a coupon fraud committed by an Italian American businessman named Charles Ponzi was the basis for the term Ponzi scheme , which is still commonly used today.

As was mentioned earlier, the goal of informative speaking is to teach your audience. An audience is much more likely to remain engaged when they are actively learning. This is like a balancing act. You want your audience to be challenged enough by the information you are presenting to be interested, but not so challenged that they become overwhelmed and shut down. You should take care to consider how much information your audience already knows about a topic. Be aware that speakers who are very familiar with their speech topic tend to overestimate their audience’s knowledge about the topic. It’s better to engage your topic at a level slightly below your audience’s knowledge level than above. Most people won’t be bored by a brief review, but many people become lost and give up listening if they can’t connect to the information right away or feel it’s over their heads.

A good informative speech leaves the audience thinking long after the speech is done. Try to include some practical “takeaways” in your speech. I’ve learned many interesting and useful things from the informative speeches my students have done. Some of the takeaways are more like trivia information that is interesting to share—for example, how prohibition led to the creation of NASCAR. Other takeaways are more practical and useful—for example, how to get wine stains out of clothing and carpet or explanations of various types of student financial aid.

Avoiding Information Overload

Many informative speakers have a tendency to pack a ten-minute speech with as much information as possible. This can result in information overload, which is a barrier to effective listening that occurs when a speech contains more information than an audience can process. Editing can be a difficult task, but it’s an important skill to hone, because you will be editing more than you think. Whether it’s reading through an e-mail before you send it, condensing a report down to an executive summary, or figuring out how to fit a client’s message on the front page of a brochure, you will have to learn how to discern what information is best to keep and what can be thrown out. In speaking, being a discerning editor is useful because it helps avoid information overload. While a receiver may not be attracted to a brochure that’s covered in text, they could take the time to read it, and reread it, if necessary. Audience members cannot conduct their own review while listening to a speaker live. Unlike readers, audience members can’t review words over and over (Verderber, 1991). Therefore competent speakers, especially informative speakers who are trying to teach their audience something, should adapt their message to a listening audience. To help avoid information overload, adapt your message to make it more listenable.

Although the results vary, research shows that people only remember a portion of a message days or even hours after receiving it (Janusik, 2012). If you spend 100 percent of your speech introducing new information, you have wasted approximately 30 percent of your time and your audience’s time. Information overload is a barrier to effective listening, and as good speakers, we should be aware of the limitations of listening and compensate for that in our speech preparation and presentation. I recommend that my students follow a guideline that suggests spending no more than 30 percent of your speech introducing new material and 70 percent of your speech repackaging that information. I specifically use the word repackaging and not repeating . Simply repeating the same information would also be a barrier to effective listening, since people would just get bored. Repackaging will help ensure that your audience retains most of the key information in the speech. Even if they don’t remember every example, they will remember the main underlying point.

Avoiding information overload requires a speaker to be a good translator of information. To be a good translator, you can compare an unfamiliar concept with something familiar, give examples from real life, connect your information to current events or popular culture, or supplement supporting material like statistics with related translations of that information. These are just some of the strategies a good speaker can use. While translating information is important for any oral presentation, it is especially important when conveying technical information. Being able to translate complex or technical information for a lay audience leads to more effective informing because the audience feels like they are being addressed on their level and don’t feel lost or “talked down to.” The History Channel show, The Universe , provides excellent examples of informative speakers who act as good translators. The scientists and experts featured on the show are masters of translating technical information, like physics, into concrete examples that most people can relate to based on their everyday experiences. Preview statements, section transitions, and review statements are some examples of orienting material that helps focus an audience’s attention and facilitates the process of informing (Verderber, 1991).

Engaging Your Audience

As a speaker, you are competing for the attention of your audience against other internal and external stimuli. Getting an audience engaged and then keeping their attention is a challenge for any speaker, but it can be especially difficult when speaking to inform. As was discussed earlier, once you are in the professional world, you will most likely be speaking informatively about topics related to your experience and expertise. Some speakers fall into the trap of thinking that their content knowledge is enough to sustain them through an informative speech or that their position in an organization means that an audience will listen to them and appreciate their information despite their delivery. Content expertise is not enough to be an effective speaker. A person must also have speaking expertise (Verderber, 1991). Effective speakers, even renowned experts, must still translate their wealth of content knowledge into information that is suited for oral transmission, audience-centered, and well organized. I’m sure we’re all familiar with the stereotype of the absentminded professor or the genius who thinks elegantly in his or her head but can’t convey that same elegance verbally. Having well-researched and organized supporting material is an important part of effective informative speaking, but having good content is not enough.

Audience members are more likely to stay engaged with a speaker they view as credible. So complementing good supporting material with a practiced and fluent delivery increases credibility and audience engagement. In addition, as we discussed earlier, good informative speakers act as translators of information. Repackaging information into concrete familiar examples is also a strategy for making your speech more engaging. Understanding relies on being able to apply incoming information to life experiences.

Repackaging information is also a good way to appeal to different learning styles, as you can present the same content in various ways, which helps reiterate a point. While this strategy is useful with any speech, since the goal of informing is teaching, it makes sense to include a focus on learning within your audience adaptation. There are three main learning styles that help determine how people most effectively receive and process information: visual, auditory, and kinesthetic (Fleming, 2012). Visual learners respond well to information presented via visual aids, so repackage information using text, graphics, charts, and other media. Public speaking is a good way to present information for auditory learners who process information well when they hear it. Kinesthetic learners are tactile; they like to learn through movement and “doing.” Asking for volunteers to help with a demonstration, if appropriate, is a way to involve kinesthetic learners in your speech. You can also have an interactive review activity at the end of a speech, much like many teachers incorporate an activity after a lesson to reinforce the material.

“Getting Real”

Technical Speaking

People who work in technical fields, like engineers and information technology professionals, often think they will be spared the task of public speaking. This is not the case, however, and there is actually a branch of communication studies that addresses public speaking matters for “techies.” The field of technical communication focuses on how messages can be translated from expert to lay audiences. I actually taught a public speaking class for engineering students, and they basically had to deliver speeches about the things they were working on in a way that I could understand. I ended up learning a lot more about jet propulsion and hybrid car engines than I ever expected!

Have you ever been completely lost when reading an instruction manual for some new product you purchased? Have you ever had difficulty following the instructions of someone who was trying to help you with a technical matter? If so, you’ve experienced some of the challenges associated with technical speaking. There are many careers where technical speaking skills are needed. According to the Society for Technical Communication, communicating about specialized or technical topics, communicating by using technology, and providing instructions about how to do something are all examples of technical speaking (Society for Technical Communication, 2012). People with technical speaking skills offer much to organizations and businesses. They help make information more useable and accessible to customers, clients, and employees. They can help reduce costs to a business by reducing unnecessary work that results from misunderstandings of instructions, by providing clear information that allows customers to use products without training or technical support and by making general information put out by a company more user-friendly. Technical speakers are dedicated to producing messages that are concise, clear, and coherent (Society for Technical Communication, 2012). Such skills are used in the following careers: technical writers and editors, technical illustrators, visual designers, web designers, customer service representatives, salespeople, spokespeople, and many more.

What communication skills that you’ve learned about in the book so far do you think would be important for a technical speaker?
Identify instances in which you have engaged in technical speaking or received information from a technical speaker. Based on what you have learned in this chapter, were the speakers effective or not, and why?

Key Takeaways

Getting integrated: Informative speaking is likely the type of public speaking we will most often deliver and be audience to in our lives. Informative speaking is an important part of academic, professional, personal, and civic contexts.
Effective informative speaking requires good research skills, as speakers must include novel information, relevant and proxemic examples, and “take-away” information that audience members will find engaging and useful.
An effective informative speaker should avoid persuasion by reviewing the language used in the specific purpose and thesis statements, using objective supporting material, and appearing trustworthy to the audience.
An effective informative speaker should avoid information overload by repackaging information and building in repetition and orienting material like reviews and previews.
An effective informative speaker engages the audience by translating information into relevant and concrete examples that appeal to different learning styles.
Getting integrated: How might you use informative speaking in each of the following contexts: academic, professional, personal, and civic?
Brainstorm potential topics for your informative speech and identify which topic category each idea falls into. Are there any risks of persuading for the topics you listed? If so, how can you avoid persuasion if you choose that topic?

Fleming, N., “The VARK Helpsheets,” accessed March 6, 2012, http://www.vark-learn.com/english/page.asp?p=helpsheets .

Janusik, L., “Listening Facts,” accessed March 6, 2012, d1025403.site.myhosting.com/f.org/Facts.htm.

Olbricht, T. H., Informative Speaking (Glenview, IL: Scott, Foresman, 1968), 1–12.

Oxford English Dictionary Online, accessed March 6, 2012, http://www.oed.com .

The Past in Pictures, “Teaching Using Movies: Anachronisms!” accessed March 6, 2012, www.thepastinthepictures.wild.ctoryunit!.htm.

Scholasticus K, “Anachronism Examples in Literature,” February 2, 2012, accessed March 6, 2012, www.buzzle.com/articles/anachronism-examples-in-literature.html.

Society for Technical Communication, “Defining Technical Communication,” accessed March 6, 2012, http://www.stc.org/about-stc/the-profession-all-about-technical-communication/defining-tc .

Verderber, R., Essentials of Informative Speaking: Theory and Contexts (Belmont, CA: Wadsworth, 1991), 3.

Vuong, A., “Wanna Read That QR Code? Get the Smartphone App,” The Denver Post , April 18, 2011, accessed March 6, 2012, http://www.denverpost.com/business/ci_17868932 .

Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

14.1 What is an Informative Speech?

Pistol Pete holds a book very close to his face

“ The improvement of understanding is for two ends: first our own increase for knowledge; secondly, to enable us to deliver that knowledge to others.” -John Locke

Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts. Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily. Secondly, an informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action.

Consider the following two statements:

2 + 2 = 4 George Washington was the first President of the United States.

In each case, the statement made is what can be described as irrefutable , meaning a statement or claim that cannot be argued. In the first example, even small children are taught that having two apples and then getting two more apples will result in having four apples. This statement is irrefutable in that no one in the world will (or should!) argue this: It is a fact.

Therefore, an informative speech should not incorporate opinion as its basis. This can be the tricky part of developing an informative speech, because some opinion statements sometimes sound like facts (since they are generally agreed upon by many people), but are really opinion.

For example, in an informative speech on George Washington, you might say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by most people, it is possible for some people to disagree and argue the opposite point of view. The statement “George Washington was one of the greatest presidents in the history of the United States” is not irrefutable, meaning someone could argue this claim. If, however, you present the opinion as an opinion from a source, that is acceptable: it is a fact that someone (hopefully someone with expertise) holds the opinion. You do not want your central idea, your main points, and the majority of your supporting material to be opinion or argument in an informative speech.

With his informative speech about the traditions of OSU looming, Pistol Pete knew he needed to ensure his preparation outline was in tip-top shape. While he was confident about his content, he wanted to make certain his structure was clear and cohesive. Who better to help with that than the experts at the OSU Writing Center?

As he approached the Writing Center, Pete felt a mix of nervousness and excitement. The Writing Center had a reputation for being a resourceful hub, a place where many students had honed their writing skills.

He was greeted warmly by a student consultant named Sarah. “How can I help you today, Pistol Pete?” she asked with a smile. Pete explained his assignment and his desire to refine his preparation outline.

Sarah began by asking Pete about his main objectives for the speech. As he shared his thoughts, she listened attentively, jotting down notes. She then asked to see the current state of his outline. As Pete handed it over, he explained his three main points and how he intended to delve into each one.

Sarah reviewed the outline, making annotations. She noticed that while Pete had a wealth of information, it would be beneficial to reorganize some points to improve flow and cohesiveness. They worked together to structure the outline, ensuring each point logically led to the next.

She also gave Pete tips on effective transitions to maintain audience engagement and create a seamless progression between points. Pete, always eager to learn, scribbled down notes, asking questions when needed.

Noticing that Pete had included a lot of historical details in his outline, Sarah suggested incorporating personal anecdotes or experiences related to the traditions to add a touch of relatability. Pete loved the idea and thought of a couple of personal stories he could weave in.

Before wrapping up, Sarah directed Pete to some online resources available through the Writing Center’s website, which could further help him refine his speech. She also reminded him about the importance of rehearsing his speech multiple times to ensure it flowed smoothly with the revised outline.

Pistol Pete left the Writing Center feeling empowered and grateful. Sarah’s guidance had transformed his outline into a clear and engaging roadmap for his speech. He felt more prepared than ever to share the rich traditions of OSU with his audience, all thanks to the support he received at the Writing Center. Have you ever visited the Writing Center on campus?

a speech based entirely and exclusively on facts and whose main purpose is to inform rather than persuade, amuse, or inspire

a statement or claim that cannot be argued

a personal view, attitude, or belief about something

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Protect your data

This site uses cookies and related technologies for site operation, and analytics as described in our Privacy Policy . You may choose to consent to our use of these technologies, reject non-essential technologies, or further manage your preferences.

Career Advice
The Purpose of Informative...

The Purpose of Informative Speech - Rules, Types, and Topic Ideas

10 min read · Updated on February 20, 2023

Does the thought of public speaking leave you quaking in your boots?

When you were in school, you were probably required, at some point, to get up in front of the class and give a speech about something. Perhaps your teacher wanted you to give a 15-minute presentation about making a peanut butter and jelly sandwich, or you had to talk about what happens when a star explodes. Both of these are examples of informative speeches.

Now you have a career and your boss has asked you to give an informative speech about a new project that's on the horizon. If you've been lucky enough to live without having to give a presentation in the past, you may be wondering about the purpose of an informative speech. What are the rules? Are there different types of informative speech? How do you pick topics and generate ideas? Well, put on your learning hat and let's dive into these questions.

What is an informative speech?

Basically, an informative speech is when you verbalize a message to give someone else information. In that context, giving someone directions to your house is a miniature informative speech. Informative speeches are used by companies to present details about a new policy, describe procedures, and set expectations.

The content of an informative speech is educational and objective. It's based on facts and, often, visuals are used as supporting evidence to help cement the information into the audience's mind. No matter which type of informative speech you deliver, the overall objective should be education.

There are four goals of an informative speech. They are to be accurate, give meaningful information, articulate the message clearly, and be engaging. In other words, make it memorable and truthful in a way that people can easily understand.

4 types of informative speech

There are countless types of informative speech; however, there are four types that are commonly used .

Definition

A definition speech aims to explain what something means. The topic is likely something the audience knows little about. The easiest way to define concepts is by using synonyms or antonyms. You could also talk about how something is used or what it does as a way to define it. Another very effective way to deliver a definition-style informative speech is to use examples. Examples help your audience to assimilate the information in their brain for easier retention.

Demonstration

If you're going to deliver a demonstration speech, it's imperative that you're intimately familiar with the topic. You also must be able to think quickly to overcome any challenge that may occur during your demonstration. Above all else, be sure to practice, practice, practice! Talking and doing something at the same time involves psycho-motor skills that can be hard to accomplish with people looking.

Think of every television chef - Gordon Ramsay, Rachel Ray, or Julia Child. Their broadcasts are the epitome of a demonstration type of informative speech. Gordon Ramsay goes through the process of scrambling eggs and at the same time, he's telling you what to do, when to do it, and how to do it. Just because they make it look easy, doesn't mean you'll be able to wing it.

The really great thing about demonstration speeches is that you can do things like ask for volunteers from the audience, fill in any empty space in your speech with the definition of what you're working with, and have a clear sequence of steps to complete to ensure that the information is fully delivered.

Description

A description type of informative speech relies on the five human senses to deliver information. You could be talking about a new restaurant and the hunger associated with the smells that come from the kitchen, or your speech could be something that advises your employees about a rebranding initiative and the vibrant colors in the new logo.

Either way, you're giving the audience a mental picture of what you're talking about. This is called spatial pattern organization and allows the people listening to you to arrange concepts in their minds to evoke a sensory reaction.

Explanation

You have to be careful with explanation speeches as they can quickly become boring for your audience, especially if you're presenting complicated information. Of course, you can break up the information into units. Avoid word vomiting on your audience and use examples to explain the content in a way that your audience can relate to.

What are the rules for informative speech?

First and foremost, an informative speech isn't meant to persuade anyone of anything. Your informative speech may inspire people to change their minds about a topic; however, that isn't the goal. The goal of informative speaking is to give information. Persuasive speaking, often used in sales roles, is meant to get someone to do something or act in a particular way, based on information that is shared with them.

You may deliver an informative speech on solar panels and how their use on a residential dwelling lowers utility bills. The goal of your speech is simply to explain the correlation between the use of solar and the effect on the electricity bill that the resident receives each month. However, there may be some audience members who run home and get solar panels. Even though your informative speech ended up persuading that audience member to do something, that doesn't change the fact that your speech was informative. It's all about intent.

How do you start an informative speech?

Before you get up in front of your audience, there are several things to consider when you start building your informative speech.

Who is your audience? Of course, knowing the specific people you'll be presenting to is imperative. You need to also consider what they may or may not already know. This could greatly impact how much or how little information you need to share.

What will you be talking about? The answer to this question defines the basis of your speech. Take into account where your passions lie and, conversely, what you don't like about the topic. If you want to keep your audience engaged, you have to keep any biases you may have about the subject in check so that they don't influence your message.

How long does the speech need to be? If you only have 5 minutes, a high-level overview may be all you have time to discuss. However, if you'll be in the spotlight for 30 minutes or more, you can spend a bit more time on the things you feel your audience may not be as familiar with. This will aid comprehension and knowledge retention.

Where will you physically give the speech? This is especially important if you'll have visuals. If you're in a large auditorium, the visuals you present need to be seen by the people in the back. If you're in a small conference room, it won't present much of an issue.

Why are you giving the speech? If you know the different types of speeches, answering the “why” will be easy. Your goal will be to inform someone about something in a demonstrative or descriptive way.

After you answer those questions, you can craft your presentation. When you get in front of your audience, remember to be engaging.

You only have a few seconds to grab their attention. The standard advice is to open with a joke, but that may not always be appropriate. Think about every speech or presentation you've had to attend. What were the things that made it memorable for you? Use those elements in your own speech.

Don't forget about your body language

Your audience isn't only listening to the words you say. They're also watching your posture, hand gestures, and facial expressions. When you need to give an informative speech, it's quite possible that the content is simply boring but, if you're an engaging orator, the audience will be more apt to follow along because they enjoy watching you.

It can be argued that body language says as much as our words. If you're smiling, the audience will assume you like the topic. If you slump over a podium, the audience may guess that you're not confident in what you're talking about.

The wrong body language can turn off your entire audience. Not only will they miss what you're saying, but they will also question your authority to tell them anything. They certainly won't walk away with the knowledge that you want them to possess. On the other hand, the right body language will improve audience engagement and assist in getting your message across.

Informative speech topics vary by career

You may have had to give informative speeches at school, but don't think graduation saves you from ever having to give one again. Almost every career path you can take could present an opportunity for you to give an informative speech.

Good news! If you find a career you love, giving informative speeches will be a breeze, and narrowing down your list of ideas will also lead you to easy informative speech topics.

Here are some examples of careers that require frequent informative speeches.

Teachers : Since informative speeches are, by nature, educational, it makes sense that teachers and professors use them to develop learning environments for their students. Teachers are also good at turning boring material into fun, informative speeches to engage students and promote knowledge retention.

Journalist : You must have a passion for relaying information if you decide to go into journalism. This career is filled with informative speeches on a daily basis. Journalists are the ones the public relies on to get pertinent information about critical events that are happening in the world.

Docent/Curator : If you've ever been to a museum and had someone guide you through the exhibits explaining the nature of the pieces being presented, you watched someone give an informative speech.

Doctor : Wait a second, doctors don't give speeches. Yes, they do! A lot! When a doctor describes your ailment or injury and what you have to do to take care of it, that's an informative speech. Additionally, many doctors present on topics at association events. Those are informative speeches, too.

Mechanic : This one may stump you, too. At what point does a mechanic give an informative speech? The moment he or she starts explaining what's wrong with your car and what needs to be done to fix it.

It doesn't matter what career you fall into, you will likely have to give an informative speech at some point - although some careers will require it more often than others.

Key takeaways

Anything you need to tell someone can technically be considered an informative speech, as long as your goal is to give information and not try to change their mind about the topic. It doesn't matter if you're giving a 2-minute set of directions to someone or providing an hour-long oration over a complex concept; your informative speech needs to be:

Well thought out

Truthful

Audience-centered

One immutable truth is that you will see some sort of requirement for communication skills in every single job description you read. That's because communication is a highly sought-after soft skill that will first be judged during your interview - another form of informative speech.

TopResume would love to be a part of your career journey. We can help you with career advice and interview preparation, so that your speech-giving skills are up to par. Submit your resume for a free resume review and step into that interview room with confidence.

Career Advice Newsletter

Our experts gather the best career & resume tips weekly. Delivered weekly, always free.

Thanks! Career advice is on its way.

Share this article:

Let's stay in touch.

Subscribe today to get job tips and career advice that will come in handy.

Your information is secure. Please read our privacy policy for more information.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

37 Chapter 12: Informative Speaking

Learning Objectives

After reading this chapter, the student will be able to:

Recognize opinion versus factual information;
Recognize the different types of informative speeches;
Decide on the best organizational approach for types of informative speeches;
Follow proven guidelines for preparing an informative speech;
Construct an informative speech.

Chapter Preview

– What is an Informative Speech?

– types of informative speeches, – guidelines for selecting an informative speech topic, – guidelines for preparing an informative speech, – giving informative speeches in groups.

Informative speecha speech based entire- ly and exclusively on facts and whose main purpose is to inform rather than persuade, amuse, or inspire Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts.

Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily. Secondly, an informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action. Consider the following two state- ments:

George Washington was the first President of the United States.

Irrefutablea statement or claim that cannot be argued In each case, the statement made is what can be described as irrefutable , meaning a statement or claim that cannot be argued. In the first example, even small children are taught that having two apples and then getting two more apples will result in having four apples. This statement is irrefutable in that no one in the world will (or should!) argue this: It is a fact.

(Someone at this point might say, “No, John Hanson was the first presi- dent.” However, he was president under the Articles of Confederation for a short period—November 5, 1781, to November 3, 1782—not under our present Constitution. This example shows the importance of stating your facts clearly and precisely and being able to cite their origins.)

Opiniona personal view, atti- tude, or belief about something Therefore, an informative speech should not incorporate opinion as its basis. This can be the tricky part of developing an informative speech, be- cause some opinion statements sometime sound like facts (since they are generally agreed upon by many people), but are really opinion.

opionion from a source, that is acceptable: it is a fact that someone (hope- fully someone with expertise) holds the opinion. You do not want your central idea, your main points, and the majority of your supporting mate- rial to be opinion or argument in an informative speech.

Additionally, you should never take sides on an issue in an informative speech, nor should you “spin” the issue in order to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain the issues. This is not to say, however, that the audience’s needs and inter- ests have nothing to do with the informative speech. We come back to the WIIFM principle (“What’s in it for me?) because even though an informa- tive speech is fact-based, it still needs to relate to people’s lives in order to maintain their attention.

The question may arise here, “If we can find anything on the Internet now, why bother to give an informative speech?” The answer lies in the unique relationship between audience and speaker found in the public speaking context. The speaker can choose to present information that is of most value to the audience. Secondly, the speaker is not just overloading the audience with data. As we have mentioned before, that’s not really a good idea because audiences cannot remember great amounts of data and facts after listening. The focus of the content is what matters. This is where the specific purpose and central idea come into play. Remember, public speak- ing is not a good way to “dump data” on the audiene, but to make informa- tion meaningful.

Finally, although we have stressed that the informative speech is fact- based and does not have the purpose of persuasion, information still has an indirect effect on someone. If a classmate gives a speech on correctly using the Heimlich Maneuver to help a choking victim, the side effect (and probably desired result) is that the audience would use it when confronted with the situation.

While the topics to choose from for informative speeches are nearly limit- less, they can generally be pared down into five broad categories. Under- standing the type of informative speech that you will be giving can help you to figure out the best way to organize, research, and prepare for it, as will be discussed below.

Type 1: History

A common approach to selecting an informative speech topic is to discuss the history or development of something. With so much of human knowl- edge available via the Internet, finding information about the origins and

evolution of almost anything is much easier than it has ever been (with the disclaimer that there are quite a few websites out there with false infor- mation). With that in mind, some of the areas that a historical informative speech could cover would include:

(Example: the baseball; the saxophone). Someone at some point in history was the first to develop what is considered the modern baseball. Who was it? What was it originally made of? How did it evolve into the baseball that is used by Major League Baseball today?

(Example: your college; DisneyWorld). There is a specific year that you college or university opened, a specific number of students who were ini- tially enrolled, and often colleges and universities have name and mission changes. All of these facts can be used to provide an overall understanding of the college and its history. Likewise, the DisneyWorld of today is dif- ferent from the DisneyWorld of the early 1970s; the design has developed over the last fifty years.

(Example: democracy; freedom of speech). It is possible to provide facts on an idea, although in some cases the information may be less precise. For example, while no one can definitively point to a specific date or indi- vidual who first developed the concept of democracy, it is known to have been conceived in ancient Greece (Raaflaub, Ober, & Wallace, 2007). By looking at the civilizations and cultures that adopted forms of democra- cy throughout history, it is possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.

Type 2: Biography

A biography is similar to a history, but in this case the subject is specifically a person, whether living or deceased. For the purposes of this class, biog- raphies should focus on people of some note or fame, since doing research on people who are not at least mildly well-known could be difficult. But again, as with histories, there are specific and irrefutable facts that can help provide an overview of someone’s life, such as dates that President Lincoln was born (February 12, 1809) and died (April 15, 1865) and the years he was in office as president (1861-1865).

This might be a good place to address research and support. The basic dates of Abraham Lincoln’s life could be found in multiple sources and you would not have to cite the source in that case. But it you use the work of a

specific historian to explain how Lincoln was able to win the presidency in the tumultuous years before the Civil War, that would need a citation of that author and the publication.

Type 3: Processes

Examples of process speech topics would be how to bake chocolate chip cookies; how to throw a baseball; how a nuclear reactor works; how a bill works its way through Congress.

Process speeches are sometimes referred to as demonstration or “how to” speeches because they often entail demonstrating something. These speeches require you to provide steps that will help your audience un- derstand how to accomplish a specific task or process. However, How To speeches can be tricky in that there are rarely universally agreed upon

(i.e. irrefutable) ways to do anything. If your professor asked the students in his or her public speaking class to each bring in a recipe for baking chocolate chip cookies, would all of them be the exact same recipe?

Probably not, but they would all be similar and, most importantly, they would all give you chocolate chip cookies as the end result. Students giving a demonstration speech will want to avoid saying “You should bake the cookies for 12 minutes” since that is not how everyone does it. Instead, the student should say something like:

“You can bake the cookies for 10 minutes.”

“One option is to bake the cookies for 10 minutes.”

“This particular recipe calls for the cookies to be baked for 10 min- utes.”

Each of the previous three statements is absolutely a fact that no one can argue or disagree with. While some people may say 12 minutes is too long or too short (depending on how soft or hard they like their cookies), no one can reasonably argue that these statements are not true.

On the other hand, there is a second type of process speech that focuses not on how the audience can achieve a result, such as changing oil in their cars or cooking something, but on how a process is achieved. The goal is understanding and not performance. After a speech on how to change a car tire, the audience members could probably do it (they might not want to, but they would know the steps). However, after a speech on how a bill goes through Congress, the audience would understand this important part of democracy but not be ready to serve in Congress.

Type 4: Ideas and Concepts

Sometimes an informative speech is designed to explain an idea or con- cept. What does democracy mean? What is justice? In this case, you will want to do two things. First, use the definition methods listed in Chapter 6, such as classification and differentiation. The second is to make your concept concrete, real, and specific for your audience with examples.

Type 5: Categories or divisions

Sometimes an informative speech topic doesn’t lend itself to a specific type of approach, and in those cases the topics tend to fall into a “general” category of informative speeches. For example, if a student wanted to give an informative speech on the four “C’s” of diamonds (cut, carat, color, and clarity), they certainly wouldn’t approach it as if they were providing the history of diamonds, nor would they necessarily be informing anyone on “how to” shop for or buy diamonds or how diamonds are mined. The ap-

proach in this case would simply be to inform an audience on the four “C’s” and what they mean. Other examples of this type of informative speech would be positions in playing volleyball or the customs to know when trav- eling in China.

As stated above, identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but perhaps the biggest benefit is that the type of informative speech being given will help determine, to some degree, the organizational pattern that will need to be used (see Chapter 6). For example, a How To speech must be in chronological order. There really isn’t a way (or reason) to present a How To speech other than how the process is done in a time sequence. That is to say, for a speech on how to bake chocolate chip cook- ies, getting the ingredients (Main Point 1) must come before mixing the ingredients (Main Point 2), which must come before baking them (Main Point 3). Putting them in any other order will only confuse the audience.

Similarly, most Histories and Biographies will be organized chronologi- cally, but not always. It makes sense to explain the history of the baseball from when it was first developed to where it is today, but certain approach-

es to Histories and Biographies can make that irrelevant. For an informa- tive speech on Benjamin Franklin, a student might choose as his or her three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.

As for general informative speeches, since the topics that can be includ- ed in this category are very diverse and cover a range of subject matter, the way they are organized will be varied as well. However, if the topic is “types of” something or “kinds of” something, the organizational pat-

tern would be topical; if it were the layout of a location, such as the White House, it would be spatial (refer to Chapter 6 for more on Organization).

While some of the guidelines for selecting a topic were discussed in Chap- ters 2, 4, and 5, this section will more specifically focus on informative speech topics and problems that can arise when choosing them.

Pick a specific or focused topic

Perhaps one of the biggest and most common misconceptions students have about informative speech topics is that the topic needs to be broad in order to fill the time requirements for the speech. It is not uncommon for a student to propose an informative speech topic such as “To inform my audience about the history of music.” How is that topic even possible? When does the history of music even begin? The thinking here is that this speech will be easy to research and write since there is so much informa- tion available. But the opposite is actually true. A topic this broad makes doing research even harder.

Let’s consider the example of a student who proposes the topic “To in- form my audience about the Civil War.” The Civil War was, conservatively speaking, four years long, resulted in over 750,000 casualties, and argu- ably changed the course of human history. So to think that it is possible to cover all of that in five to seven minutes is unrealistic. Also, a typical

college library has hundreds of books dealing with the Civil War. How will you choose which ones are best suited to use for your speech?

The better approach in this case is to be as specific as possible. A revised specific purpose for this speech might be something like “To inform my audience about the Gettysburg Address.” This topic is much more compact

(the Gettysburg Address is only a few minutes long), and doing research will now be exponentially easier—although you will still find hundreds of sources on it. Or, an even more specific topic would be like the one in the outline at the end of this chapter: “To inform my classmates of the specific places in Gettysburg, Pennsylvania, that are considered haunted.”

Instead of looking through all the books in your campus library on the Civ- il War, searching through the library’s databases and catalog for material on the Gettysburg Address will yield a much more manageable number of books and articles. It may sound counterintuitive, but selecting a speech topic that is very specifically focused will make the research and writing phases of the informative speech much easier.

Avoid faux or fake informative speech topics

Sometimes students think that because something sounds like an informa- tive speech topic, it is one. This happens a lot with political issues that are usually partisan in nature. Some students may feel that the speech topic “To inform my audience why William Henry Harrison was a bad president” sounds factual, but really this is an opinion. Similarly, a number of topics that include conspiracy and paranormal subject matter are usually mistak- en for good informative topics as well.

It is not uncommon for a student to propose the topic “To inform my au- dience about the existence of extraterrestrials,” thinking it is a good topic. After all, there is plenty of evidence to support the claim, right? There are pictures of unidentified objects in the sky that people claim are from outer space, there are people who claim to have seen extraterrestrials, and most powerful of all, there are people who say that they have been abducted by aliens and taken into space.

The problem here, as you have probably already guessed, is that these facts are not irrefutable. Not every single person who sees something unknown

in the sky will agree it is an alien spacecraft, and there can be little doubt that not everyone who claims to have been abducted by a UFO is telling the truth. This isn’t to say that you can’t still do an informative speech on alien sites. For example, two viable options are “To inform my audience about the SETI Project” or “To inform my audience of the origin of the Area 51 conspiracy.” However, these types of speeches can quickly devolve into opinion if you aren’t careful, which would then make them persuasive speeches. Even if you start by trying to be objective, unless you can present each side equally, it will end up becoming a persuasive speech. Additional- ly, when a speaker picks such a topic, it is often because of a latent desire to persuade the audience about them.

Don’t Be Too Broad

In preparing and writing an informative speech, one of the most common mistakes students make is to think that they must be comprehensive in covering their topic, which isn’t realistic. Take for example an informative speech on Abraham Lincoln. Lincoln was 56 years old when he died, so to think that it is possible to cover his entire life’s story in 5 to 7 minutes is un-realistic. As discussed in Chapter 4, the better option is to select three aspects of his life and focus on those as a way to provide an overall picture of who he was. So a proposed speech on Lincoln might have the specific purpose: “To inform my audience about Abraham Lincoln’s administra- tion of the Civil War.” This is still a huge topic in that massive books have been written about it, but it could be addressed in three or four main points such as:

The Civil War began in the aftermath of Lincoln’s Election and Inauguration
Finding the right military leaders for the Union was his major chal- lenge at the beginning.
The Emancipation Proclamation changed the nature of the War.
Lincoln adopted a policy that led to the North’s victory.

Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic, that will interest them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience in a way that is clear and that keeps the listener interested in the topic.

Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it is medical or scientific information. Most people understand that technology changes rapidly, so you need to update your information almost constantly. The same is true for topics that, on the surface, may seem to require less updating. For example, the Civil War occurred over 150 years ago, but contemporary research still offers new and emerging theories about the causes of the war and its long-term effects. So even with a topic that seems to be unchanging, carefully check the information to be sure it’s accurate and up to date.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?” One reason this textbook uses examples of the Civil War is that the authors’ college is located by several Civil War sites and even a major battlefield.

Students see reminders of the Civil War on a regular basis.

You might consider it one of the jobs of the introduction to directly or in- directly answer these questions. If you can’t, then you need to think about your topic and why you are addressing it. If it’s only because the topic is interesting to you, you are missing the point. For example, why should we know about Abraham Lincoln’s administration of the Civil War? Obviously, because it had significant, long-term consequences to Americans, and you should articulate that in terms the audience can understand.

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some them internation- al students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

There are instances where you will be called upon to give an informative speech as part of a group of other informative speakers. This situation may be referred to as a panel or as a symposium. The difference is that in a panel, the focus is on a discussion by experts in front of an audience. The expert speakers may start with an opening statement, but typically the panelists are seated and their opening remarks are designed to pres- ent their basic position or stance and the bulk of time is spent in ques- tion-and-answer from the audience, from the moderator, or from each other. Some tips for panels are given here . (https://www.youtube.com/ watch?v=vJG698U2Mvo)

A symposium is more formal and the experts or presenters have put to- gether prepared speeches on different aspects of an overall topic. For example, they may all be experts on juveniles in the criminal justice sys- tem, but they have chosen or been assigned a specific informative topic for the audience, who are probably also professionals in that field. One might speak on challenges with legal representation for juveniles, another on family reconciliation, another on educational opportunities, and so on. While there may be time for question and answers at the end, the bulk of the time is taken up by the prepared speeches.

The author has used the symposium format in her teaching of the informa- tive speech for over 25 years. The students at first are skeptical, but usu- ally afterward they see the benefit of the experience in the classroom. For one thing, instead of a class of 25-30 separate and unrelated informative speeches in the class, there are four sets of related speeches that explore a topic in more depth. Some popular topics have been physical and mental health issues (diabetes, breast cancer, pets, schizophrenia, phobias), the arts (musical genres, history of film), travel, and food. In those years, there have been topics that didn’t work. Serial killers and sexually transmitted infections were two of them. One speech on that is acceptable. Six or seven, not so much. Just to clarify, the author always assigns the groups but the students pick the topics.

Here are some pointers if you are assigned to give a symposium-style in- formative speech. 1. Spend ample time discussing the topics so that every- one is supportive of the overall topic and the way the topic is broken down into separate speech topics. Do not let one person run the show and insist on a specific topic. A strong personality can sway the rest of the group

and then later the other members become unhappy about the topic and resentful of the persuasive member. 2. Try to develop topics in different ways; for example, let’s take the overall topic of phobias. The temptation is for each separate speech to be a specific phobia. While this is all right, it becomes repetitive to the audience. There are other ways to develop the subtopics (origins, different treatment options, phobias related to certain

demographic groups) instead of six or seven speeches on different pho- bias. 3. Be in constant communication with your peers so that you know exactly what their topics are and how they are being developed. You don’t want one or two co-presenters to “go rogue” and change their topics with- out the knowledge of the others in the group. You also do not want to end up overlapping, so that part of your speech is actually in someone else’s speech. Share phone numbers so you can text or call each other, if the members are willing. 4. You should appoint a moderator who will intro- duce the speeches and speakers and close or call for questions when the speeches are completed, and possibly summarize the set of speeches at the end. This member does not have to be the first or last speaker in the group.

Be sure the order of speeches is logical, not random. 6. Be sure to get to the class early so you can set up and feel secure that your team members are present. 7. If you are required to have a question-and-answer session at the end, the moderator should try to make sure that the participation is balanced and one talkative person doesn’t answer all the questions. There will be questions you cannot answer, so just be honest and say, “I didn’t find that answer in my research.”

Many instructors use this format because it not only teaches informative speaking skills, but because it emphasizes team work. You will be expect- ed to do many team projects in your educational and professional careers, and this is a good way to start learning effective teamwork skills.

Learning how to give informative speeches will serve you well in your col- lege career and your future work. Keep in mind the principles in this chap- ter but also those of the previous chapters: relating to the informational needs of the audience, using clear structure, and incorporating interesting and attention-getting supporting evidence.

Something to Think About

Here are three general topics for informative speeches. Write specific pur- poses for them and explain how you would answer the WIIFM question.

Type 1 diabetes
The psychological effects of using social media

Two outlines for informative speeches are provided on the following pages. They utilize slightly different formats; other outline formats are included in one of the appendices. Your instructor will let you know which one he or she prefers or will provide examples of another format.

Sample Outline: Informative Speech on Lord Byron

By shannon stanley.

Specific Purpose: To inform my audience about the life of George Gordon, Lord Byron.

Central Idea: George Gordon, Lord Byron overcame physical hardships, was a world-renowned poet, and an advocate for the Greek’s war for free- dom.

Introduction

Imagine an eleven year old boy who has been beaten and sexually abused repeatedly by the very person who is supposed to take care of him.
This is one of the many hurdles that George Gordon, better known as Lord Byron, overcame during his childhood.
Lord Byron was also a talented poet with the ability to transform his life into the words of his poetry.
Byron became a serious poet by the age of fifteen and he was first published in 1807 at the age of nineteen.
Lord Byron was a staunch believer in freedom and equality, so he gave most of his fortune, and in the end, his very life, supporting the Greek’s war for independence.
While many of you have probably never heard of Lord Byron, his life and written work will become more familiar to you when you take Humanities 1201, as I learned when I took it last semester.
Lord Byron was born on January 22, 1788 to Captain John Byron and Catherine Gordon Byron.
According to Paul Trueblood, the author of Lord Byron, Lord Byron’s father only married Catherine for her dowry, which he quickly went through, leaving his wife and child nearly penniless.
By the age of two, Lord Byron and his mother had moved to Aberdeen in Scotland and shortly thereafter, his father died in France at the age of thirty-six.
Lord Byron was born with a clubbed right foot, which is a deformity that caused his foot to turn sideways instead of remaining straight, and his mother had no money to seek treatment for this painful and embarrassing condition.
He would become very upset and fight anyone who even spoke of his lameness.
Despite his handicap, Lord Byron was very active and liked competing with the other boys.
At the age of ten, his grand-uncle died leaving him the title as the sixth Baron Byron of Rochdale.
With this title, he also inherited Newstead Abbey, a dilapidated estate that was in great need of repair.
Because the Abbey was in Nottinghamshire England, he and his mother moved there and stayed at the abbey until it was rented out to pay for the necessary repairs.
During this time, May Gray, Byron’s nurse had al- ready begun physically and sexually abusing him.
A year passed before he finally told his guardian, John Hanson, about May’s abuse; she was fired im- mediately.
Unfortunately the damage had already been done.
In the book Lord Byron, it is stated that years later he wrote “My passions were developed very early- so early, that few would believe me if I were to state the period, and the facts which accompanied it.”
Although Lord Byron had many obstacles to overcome during his childhood, he became a world renowned poet by the age of 24.
Lord Byron experienced the same emotions we all do, but he was able to express those emotions in the form of his poetry and share them with the world.
According to Horace Gregory, The author of Poems of George Gordon, Lord Byron, the years from 1816 through 1824 is when Lord Byron was most known throughout Europe.
But according to Paul Trueblood, Childe Harold was pub- lished in 1812 and became one of the best-selling works of literature in the 19th century.
Childe Harold was written while Lord Byron was traveling through Europe after graduating from Trinity College.
Many authors such as Trueblood, and Garrett, the author of George Gordon, Lord Byron, express their opinion that Childe Harold is an autobiography about Byron and his travels.
Lord Byron often wrote about the ones he loved the most, such as the poem “She Walks in Beauty” written about his cousin Anne Wilmont, and “Stanzas for Music” written for his half-sister, Augusta Leigh.
He was also an avid reader of the Old Testament and would write poetry about stories from the Bible that he loved.
One such story was about the last king of Babylon.
This poem was called the “Vision of Belshazzar,” and is very much like the bible version in the book of Daniel.
Although Lord Byron is mostly known for his talents as a poet, he was also an advocate for the Greek’s war for inde- pendence.
Lord Byron, after his self-imposed exile from England, took the side of the Greek’s in their war for freedom from Turkish rule.
Byron arrived in Greece in 1823 during a civil war.
The Greek’s were too busy fighting amongst them- selves to come together to form a formidable army against the Turks.
According to Martin Garrett, Lord Byron donated money to refit the Greek’s fleet of ships, but did not immediately get involved in the situation.
He had doubts as to if or when the Greek’s would ever come together and agree long enough to make any kind of a difference in their war effort.
Eventually the Greek’s united and began their cam- paign for the Greek War of Independence.
He began pouring more and more of his fortune into the Greek army and finally accepted a position to oversee a small group of men sailing to Missolonghi.
Lord Byron set sail for Missolonghi in Western Greece in 1824. 1. He took a commanding position over a small num- ber of the Greek army despite his lack of military training.

2. He had also made plans to attack a Turkish held fortress but became very ill before the plans were ever carried through.

Lord Byron died on April 19, 1824 at the age of 36 due to the inexperienced doctors who continued to bleed him while he suffered from a severe fever.
After Lord Byron’s death, the Greek War of Indepen- dence, due to his support, received more foreign aid which led to their eventual victory in 1832.
Lord Byron is hailed as a national hero by the Greek nation.
Many tributes such as statues and road-names have been devoted to Lord Byron since the time of his death.
In conclusion, Lord Byron overcame great physical hardships to become a world-renowned poet, and is seen as a hero to the Greek nation and is mourned by them still today.
I have chosen not to focus on Lord Byron’s more liberal

way of life, but rather to focus on his accomplishments in life.

He was a man who owed no loyalty to Greece, yet gave his life to support their cause.
Most of the world will remember Lord Byron primarily through his written attributes, but Greece will always re- member him as the “Trumpet Voice of Liberty.”

Garrett, M. (2000). George Gordon, Lord Byron. New York, NY: Oxford University Press.

Gregory, H. (1969). Poems of George Gordon, Lord Byron. New York, NY: Thomas Y. Crowell Company.

Trueblood, P. G. (1969). Lord Byron. (S. E. Bowman, Ed.). New York, NY: Twayne Publishers.

Sample Outline: Informative Speech on Haunted Places in Gettysburg

By leslie dean.

Specific Purpose: To inform my classmates of specific places in Gettysburg, Pennsylvania, that are considered to be haunted.

Introduction: Do you believe in paranormal activity? Have you ever been to a place that is haunted? My personal opinion on this subject matter is open to question; however, there are a lot of people that have had first- hand encounters with the paranormal. Throughout the world there are countless places that are considered to be haunted by tormented souls that still lurk among us in search of a way to free their souls. Most places that claim to be haunted are intertwined with tales of battles and as a re- sult many fatalities. Tragic times in history make for the perfect breeding grounds for the haunted places that exist today.

Thesis/Preview: Gettysburg is a city that is plagued by historical events that play a role in the manifestations that haunt Gettysburg today. These include locations at The Devil’s Den, Little Round Top, and the Hummel- baugh House.

The Devil’s Den is considered a site for paranormal activity.
The Devil’s Den has historical significance retained during the American Civil War.
Location held heavy fighting during battle that took place on July 2, of 1863.
The total death toll estimated during battle consist- ed of 800 for the Union and more than 1,800 for the

Confederates.

Some reported paranormal activity at the Devil’s Den.
According to author, consultant, and lecturer Dennis William Hauck, he states in his book Haunted Places that if you stand outside at the Devil’s Den there can be the sounds of drum rolls and gunshots heard.
According to many visitors there have been many people that claim to have seen and/or taken pictures of and had conversations with a friendly soldier who either disappears or doesn’t show up in photographs.

Transition: Spooky, unexplainable things happen at the Devil’s Den but there is also paranormal activity in another area of Gettysburg, Little Round Top.

Another location said to be haunted is Little Round Top.
Little Round Top’s historical significance.
A site where Union soldiers held up to maintain an advantage over the Confederate soldiers.
According to James Brann, an author from Civil War Magazine, this was a site Union Colonel Joshua

Lawrence Chamberlain led his 20th Maine Regiment in perhaps the most famous counterattack of the Civil War.

Manifestations at Little Round Top.
During filming of the movie Gettysburg (1993), extras portraying Union soldiers were greeted by a man in the uniform of a Union private.
Handed them musket rounds.
Actual rounds that dated back to the Civil War.
Ghostly solders can still be seen marching in for- mation and riding horses in the fight against their enemy.

Transition: It seems that a lot of landmarks are haunted but there are also structures known to be stricken with paranormal activity.

Hummelbaugh House is a non-battlefield place for ghost-sightings.
Historical significance of Hummelbaugh House.
The house is located on the east side of the city and was just behind the Union lines.
It was used for a hospital and because of the times amputated limbs would be thrown out the windows resulting in a huge pile of body parts.
Paranormal activity at the house.
The windows in the house often startle people with

loud vibrations.

The calls for help from soldiers can still be heard in and around the house.

Conclusion: In closing, according to History.com the Battle of Gettysburg was one of the biggest in the Civil War, resulting in over 150,000 causali- ties. With these statistics it is no surprise that lost souls still lurk the eerie grounds of this historical place. Whether it is vibrating windows or actual encounters with soldiers from 1863, Gettysburg has more than enough encounters with the paranormal to convince the biggest of doubters. Going to Gettysburg would guarantee a chance to literally step back in time and encounter something that is only remembered in history books. So believ- er in the paranormal or not, Gettysburg is a place to go to experience a part of history whether it be historical sites or a random run in with a ghostly soldier.

Brann, J. R. (1999). The full story. America’s Civil War, 12(5), 34. Re- trieved from http://search.ebscohost.com/login.aspx?direct=true&d- b=fth&AN=2281134&site=eds-live&scope=site

Hauck, D. (1994). The national directory of haunted places. Athanor Press. Battle of Gettysburg. (2019, May 20). History.com. Retrieved from https:// www.history.com/topics/american-civil-war/battle-of-gettysburg

Share This Book

7 Types of Informative Speeches

Learning Objectives

Distinguish types of general informative speech topics.
Determine an appropriate informative approach.

Informative Speeches

Now that you know the difference between informative and persuasive approaches, this chapter will explore types of topics and approaches suited well for informative speeches. Again, while any topic can be informative or persuasive, certain topics and approaches will help you to ensure you are delivering an informative speech. As you read the chapter, consider specific topics for each category that you may be able to deliver an informative speech on.

Types of Informative Speech Topics

O’Hair, Stewart, and Rubenstein identified six general types of informative speech topics: objects, people, events, concepts, processes, and issues (O’Hair, et al., 2007).

Objects: Your speech may include how objects are designed, how they function, and what they mean. For example, a student of one of our coauthors gave a speech on the design of corsets, using a mannequin to demonstrate how corsets were placed on women and the amount of force necessary to lace one up. Or you may speak about an artifact and what it means to a certain culture. For instance, the belt (and color of the belt) is significant to the karate culture.

People: People-based speeches tend to be biography-oriented. Such topics could include recounting an individual’s achievements and explaining why the person is important in history. Some speakers, who are famous themselves, will focus on their own lives and how various events shaped who they ultimately became. Dottie Walters is most noted as being the first female in the United States to run an advertising agency. In addition to her work in advertising, Dottie also spent a great deal of time as a professional speaker. She often would tell the story about her early years in advertising when she would push around a stroller with her daughter inside as she went from business to business trying to generate interest in her copywriting abilities. You don’t have to be famous, however, to give a people-based speech. Instead, you could inform your audience about a historical or contemporary hero whose achievements are not widely known.

Events: These are typically either historical or contemporary. For example, you could deliver a speech on a specific battle of World War II or a specific event that changed the course of history. If you’re a history buff, event-oriented speeches may be right up your alley. There are countless historical events that many people aren’t familiar with and would find interesting. You could also inform your audience about a more recent or contemporary event. Some examples include concerts, plays, and arts festivals; athletic competitions; and natural phenomena, such as storms, eclipses, and earthquakes. The point is to make sure that an informative speech is talking about the event (who, what, when, where, and why) and not attempting to persuade people to pass judgment upon the event or its effects.

Concepts: Concepts are “abstract and difficult ideas or theories” (O’Hair, et al., 2007). For example, you may want to explain a specific communication theory, a religious idea, or inflation. Whether you want to discuss theories related to business, sociology, psychology, religion, politics, art, or any other major area of study, this type of speech can be very useful in helping people to understand complex ideas.

Process: A process speech helps audience members understand how a specific object or system works. For example, you could explain how a bill becomes a law in the United States. There is a very specific set of steps that a bill must go through before it becomes a law, so there is a very clear process that could be explained to an audience.

Issues: This informative speech topic is probably the most difficult for novice public speakers because it requires walking a fine line between informing and persuading. If you attempt to deliver this type of speech, remember the goal is to be balanced when discussing both sides of the issue. You are only explaining an issue, you are not proposing solutions or trying to get your audience to agree with your ideas.

If you are struggling with an informative topic, it helps to brainstorm ideas in each of these categories. Once you have a list of potential ideas, you can begin to narrow your ideas. One way to narrow your ideas is to consider the approach you will use with potential topics.

Approaches to Informative Speeches

Once you have decided on a potential topic, you can help to narrow your focus by determining an informative approach. There are three common informative approaches we will discuss in this section. Those are speeches of definition, description, and explanation.

Definitional Speeches

In definitional speeches the speaker attempts to set forth the meaning of concepts, theories, philosophies, or issues that may be unfamiliar to the audience. In these types of speeches, speakers may begin by giving the historical derivation, classification, or synonyms of terms or the background of the subject. In a speech on “How to identify a sociopath,” the speaker may answer these questions: Where did the word ‘sociopath’ come from? What is a sociopath? How many sociopaths are there in the population? What are the symptoms? Carefully define your terminology to give shape to things the audience cannot directly sense. Describing the essential attributes of one concept compared to another (as through the use of analogies) can increase understanding as well. For a speech on “Elderly Abuse,” the speaker may compare this type of abuse to a child or spousal abuse for contrast.

Regardless of the listeners’ level of knowledge about the subject, it is very important in these types of speeches to show the relevance of the topic to their lives. Often the topics discussed in definitional speeches are abstract—distanced from reality. Speakers need to provide explicit, real-life examples and applications of the subject matter to engage audience members. If you were going to give a speech about civil rights, you would need to go beyond commonly held meanings and show the topic in a new light. In this type of speech, the speaker points out the unique and distinguishing properties or boundaries of a concept in a particular context (Rinehart, 2002). The meaning of “civil rights” has changed significantly over time. What does it mean today compared to the 1960s? How will knowing this distinction help audience members? What are some specific incidents involving civil rights issues in current news? What changes in civil rights legislation might listeners see in their lifetimes?

DEFINITIONAL EXAMPLE

Title: “Life is suffering,” and Other Buddhist Teachings (Thompson, 1999)

Specific Purpose: At the end of my speech, my audience will understand the Four Noble Truths and the Eightfold Path in Buddhism

Central Idea: Regardless of your religious beliefs, Buddhist philosophy teaches a number of useful lessons you can apply to your own life.

All life involves dukkha (suffering)
Suffering is caused by tanha (longing for things to be other than they are)
If this longing stops ( nirodha ), suffering will cease
The way to eliminate longing is to follow the Eightfold Path
Right intention
Right speech
Right action
Right livelihood
Right effort
Right mindfulness
Right contemplation

Descriptive Speeches

White domed structure with four surrounding pillars against a blue sky

To gaze in wonder at that magnificent dome and elegant gardens will be a moment that you remember for the rest of your life. The Taj Mahal just takes your breath away. What is immediately striking is its graceful symmetry—geometric lines run through formal gardens ending in a white marble platform. Atop this platform is great white bulbous dome complemented by four towering minarets in each corner. The whole image shimmers in a reflecting pool flanked by beautiful gardens—the effect is magical. The first stretch by the reflecting pool is where most people pose for their photos. But we were impressed by the fresh, green gardens. As you approach through the gardens two mosques come into view flanking the Taj—both exquisitely carved and built of red sandstone.

In the descriptive speech, determine the characteristics, features, functions, or fine points of the topic. What makes the person unique? How did the person make you feel? What adjectives apply to the subject? What kind of material is the object made from? What shape is it? What color is it? What does it smell like? Is it part of a larger system? Can it be seen by the naked eye? What is its geography or location in space? How has it changed or evolved over time? How does it compare to a similar object? When preparing for the speech, try to think of ways to appeal to as many of the senses as possible. As an example, in a speech about different types of curried dishes, you could probably verbally describe the difference between yellow, red, and green curry, but the speech will have more impact if the audience can see, smell, and taste samples.

DESCRIPTIVE EXAMPLE

An enormous stone carved into a human head

Specific Purpose: At the end of my speech, my audience will be able to visualize some of the main attractions on Easter Island.

Central Idea: Easter Island hosts a number of ancient, mysterious, and beautiful attractions that make it an ideal vacation destination.

Average 13 feet high; 14 tons
Play sacred role for Rapa Nui (native inhabitants)
Central Ahu ceremonial sites
Snorkeling & Scuba
Giant crater
Sheer cliffs to ocean

Explanatory Speeches

An explanatory speech (also known as a briefing) is similar to a descriptive speech in that they both share the function of clarifying the topic. But explanatory speeches focus on reports of current and historical events, customs, transformations, inventions, policies, outcomes, and options. Whereas descriptive speeches attempt to paint a picture with words so that audiences can vicariously experience it, explanatory speeches focus on the how or why of a subject and its consequences. Thus, a speaker might give a descriptive speech on the daily life of Marie Antoinette, or an explanatory speech on how she came to her death. Recall that definitional speeches focus on delineating concepts or issues. In this case, a speaker might give a definitional speech about the Emergency Economic Stabilization Act of 2008, or an explanatory speech on why the financial bailout was necessary for U.S. financial stability.

If a manager wanted to inform employees about a new workplace internet use policy, s/he might cover questions like: Why was a policy implemented? How will it help? What happens if people do not follow established policies? Explanatory speeches are less concerned with appealing to the senses than connecting the topic to a series of related other subjects to enhance a deep understanding (McKerrow, Gronbeck, Ehninger, & Monroe, 2000). For example, to explain the custom of the Thai wai greeting (hands pressed together as in prayer), you also need to explain how it originated to show one had no weapons, and the ways it is tied to religion, gender, age, and status.

EXPLANATORY EXAMPLE

Title: Giant Waves, Death, and Devastation: The 2004 Indian Ocean Tsunami (National Geographic, 2006)

Specific Purpose: At the end of my speech, my audience will be aware of the nature of the 2004 Tsunami and the destruction it caused.

Central Idea: The 2004 Asian Tsunami was one of the worst natural disasters in human history in terms of magnitude, loss of human life, and enduring impact.

Earthquake epicenter and magnitude
Tsunami forms (waves reach up to 100 feet)
Tsunami strikes land of various countries with no warning
The countries and people involved
Loss of food, water, hospitals, housing, electricity, and plumbing
Threat of disease
Environmental destruction
Economic devastation
Psychological trauma

Setting yourself up for a successful informative speech begins in the early stages when you first start thinking about your topic. Remember to consider the type of informative speech topics and the informative approaches you can take as you are selecting a topic.

Key Takeaways

Six general informative speech topics are objects, people, events, concepts, processes, and issues. Use these general categories to brainstorm ideas for your upcoming informative speech.
Once you have decided on a potential topic, you can help to narrow down your topic by considering which informative approach you will use. Will you define, describe, or explain your topic?

Licenses and Attributions

Chapter 15 Types of Informative Speeches. Authored by : Lisa Schreiber, Ph.D.. Provided by : Millersville University, Millersville, PA. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives

Taj Mahal, Agra, India. Authored by : Yann. Located at : https://commons.wikimedia.org/wiki/File:Taj_Mahal,_Agra,_India.jpg . License : CC BY-SA: Attribution-ShareAlike

Maoi at Rano Raraku. Authored by : Aurbina. Located at : https://commons.wikimedia.org/wiki/File:Moai_Rano_raraku.jpg . License : Public Domain: No Known Copyright

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

4 Types of Public Speaking (A Complete Guide)

Hrideep barot.

Presentation , Public Speaking , Toastmasters

The four main types of public speaking are informative, persuasive, demonstrative, and ceremonial. Understanding these will help specialize how you speak to the intention of your speech. The article goes over all the basic information, examples, and key things to note when delivering these types of speeches.

Public speaking is multifaceted. It can be done in various ways, depending on the speaker’s intention. Knowledge of these types will help you establish specific ways you can perform public speaking well. It is not typically taught in schools, but so are many other important things. Public speaking can help you in many ways in the future , so let’s get right to it!

Informative Speaking

The speaker simply intends to convey information in this. It is the most straightforward type of public speaking, which is why this category might make you wonder whether public speaking can get easier than this .

Examples of this type:

A lecturer delivering content at a university
A student explaining his dissertation to the class
A public official explaining changes due to new policy
An office worker providing information on the quarterly sales
A person explaining how a game is done to his friends

Few key points to note here:

Research the topic for imformative speaking

Heavily research your topic: The key here is to have a large amount of knowledge about the concerned topic so you can supplement the required information with examples, statistics, etc. This will help provide you with credibility.
Do not look at a paper or your presentation for all your information- they should only be used for cues. Otherwise, it seems like you do not know about the topic, and your only role is to convert that written text into spoken, which can appear quite awkward.
Try to keep it simple. Many believe that using complicated words will make you look smarter. To an uninformed speaker, it might. However, you might not achieve the purpose (which is to convey the information), and others might dislike you if they can sense you’re using superfluous language.
Keep it concise. A lot of unnecessary information and beating around the bush will take away the audience’s attention span, and you may fail to achieve your purpose again. If there is extra information that may help a select few, you may make it so that others are not affected by it by either having them reach out later if needed or providing a disclaimer so only those interested may listen to that part.

Persuasive Speaking

The speaker intends to persuade or convince the audience of something. This is tricky because it requires understanding the nuances of the audience’s desires and somehow relating them to your viewpoint.

Examples include:

A politician explaining why he’s the better candidate and appealing to vote for him
A marketing team explaining why their product is better than competitors
A lawyer explaining to the jury why the defendant is innocent
A group member explaining to his peers why the project should be done his way
A person explaining to their friends why their view on a topic makes sense

One mistake people make here is putting people down for particular opinions, which tends to make them defensive and then less likely to be receptive to any change. This makes sense because these opinions may have been there for a long time or in any other way strongly associated with their identity, and by putting them down for it, you’re attacking them. Even if their opinion is wrong according to you, it’s better suited to show understanding of their current beliefs and provide a convincing narrative of your topic of persuasion.

Few communication techniques are especially helpful here, although they should be used in other types of public speaking as well.

AIDA principle is also something you might want to look into. It essentially attempts to grab consumer Attention, develop Interest, stimulate Desire to purchase, and spurs them to Action step-by-step. So what you do is contingent on these stages. For instance, to grab their attention, you might talk about an interesting story then relate it to them to develop interest then talk about how the product solves the issue, which creates a desire to purchase, and lastly, let them know easy of ordering the product and a limited time offer that spurs them to action.

Demonstrative Speaking

The intention is to teach the audience to perform a certain action. The speaker actually performs the action that is being taught while explaining it. Hence, it allows the audience to see exactly how it is done and model that behaviour later.

The speaker must be clear and descriptive enough when explaining the process while also making sure the audience is engaged enough to take that information with them.

An employee might market a laptop by talking about its features while using them simultaneously.
A swimming instructor might explain how to swim while doing it.
A professor might explain how to experiment while doing it.
A bartender might explain how to make a cocktail while doing it.
A person might explain how to perform a trick while doing it.

So as you can see, it’s just informational speech with more nonverbal communication mixed in for better understanding.

Ceremonial Speaking

The intention is to get an emotional response from the audience. They are done on special occasions and tend to mark major milestones in people’s lives, such as birthdays, graduation, parties, wedding, anniversary, and funerals.

Graduation ceremony
Wedding speech addressed to groom/bride.
Birthday speech to a friend
Party speech addressed to the host.
Funeral speech for the person who passed away.

While we may appear very confident and natural when we give our speech at a party, we’re also well aware of how much time and effort it takes to get around writing the perfect speech. But it’s really not that complicated. You just need to know your audience and provide a concise, personalized speech.

For example, if your audience includes friends and family and you’re giving this speech at a wedding ceremony, your content could include some experience involving the groom/bride, which highlights one of their positive qualities and possibly an amusing component to it.

However, in these kinds of speeches, it’s also necessary to be careful not to forget to read the room when the audience is not receptive to certain comments. If you’re talking about a very embarrassing experience that the person would not have liked you to share, it might tense up your relationship with him. Alternatively, if you’re trying to force a positive emotional reaction by saying things you do not mean or exaggerating some experience that did not mean much for the person involved, it will be poorly received, and things might become awkward. Hence, it’s important to be genuine, even if it means starting off on a seemingly negative scenario: “We haven’t hung out as much as I wish we had. Regardless, the times we spent together have been meaningful and….” Genuinity is most commonly well-received.

Examples of all these types of public speaking

Aren’t there just three main types of public speaking or are there five different types of public speaking.

We have mentioned the ones that are most relevant. When people say three, they usually mean informative, persuasive and entertaining, and when people say five, they usually mean informative, persuasive, entertaining, demonstrating, and actuating. What we haven’t mentioned in the article so far are entertaining and actuating.

Entertaining includes ceremonial, along with other forms of public speaking, such as storytelling and humorous content. Essentially, this form is informal, while most others tend to be formal. The only difference is that you may add a personal touch and be more relaxed on these occasions. Feel free to check out how to make public speaking fun .

Actuating is simply a form of persuasive speaking which focuses on the action component, like getting the consumer to purchase the product. We frequently get things done through other people, so it’s quite a useful form of public speaking.

Here is a video that can help you improve your public speaking skills in all these areas:

Additionally, you can check out 20 unique ways to get better at public speaking . It’s never too late to opt for public speaking coaching !

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

Lost Voice? Here’s How to Recover Sore Throat and Speak Again

7 Keys to Emcee Like a Pro: Unlock Your Hosting Potential

8 Ways to Rise Above the Noise to Communicate Better

[email protected]
+91 98203 57888

Get our latest tips and tricks in your inbox always

Kindly drop your contact details so that we can arrange call back

Select Country Afghanistan Albania Algeria AmericanSamoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Colombia Comoros Congo Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hungary Iceland India Indonesia Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Latvia Lebanon Lesotho Liberia Liechtenstein Lithuania Luxembourg Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Monaco Mongolia Montenegro Montserrat Morocco Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Rwanda Samoa San Marino Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Tajikistan Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Wallis and Futuna Yemen Zambia Zimbabwe land Islands Antarctica Bolivia, Plurinational State of Brunei Darussalam Cocos (Keeling) Islands Congo, The Democratic Republic of the Cote d'Ivoire Falkland Islands (Malvinas) Guernsey Holy See (Vatican City State) Hong Kong Iran, Islamic Republic of Isle of Man Jersey Korea, Democratic People's Republic of Korea, Republic of Lao People's Democratic Republic Libyan Arab Jamahiriya Macao Macedonia, The Former Yugoslav Republic of Micronesia, Federated States of Moldova, Republic of Mozambique Palestinian Territory, Occupied Pitcairn RÃ©union Russia Saint BarthÃ©lemy Saint Helena, Ascension and Tristan Da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Sao Tome and Principe Somalia Svalbard and Jan Mayen Syrian Arab Republic Taiwan, Province of China Tanzania, United Republic of Timor-Leste Venezuela, Bolivarian Republic of Viet Nam Virgin Islands, British Virgin Islands, U.S.

Module 9: Informative Speaking

Objectives of an informative speech, learning objectives.

Explain the objectives of an informative speech.

Usually when speakers speak to an audience, they have a goal or objective in mind. Think of the goal or objective as what a speaker wants their audience to know, to believe, to feel, or to be able to do after listening to a speech.

A young woman standing in front of a projected still from a video game, talking

Explaining a piece of software is an example of informative speaking.

For example, if you are giving a toast at a wedding, your objective is to praise or celebrate the couple getting married. If you are running for a political office and speaking in front of a group of voters, your goal is to convince the audience that you are the best candidate for the office. If you are a software trainer, your objective is to explain to your audience how to use a new type of software.

Of the three examples above, only the last one would be considered an informative speech because the primary objective of an informative speech is to help an audience know more or gain a deeper understanding about a topic.

A lecture given by a teacher in a high school or college class is an example of an informative speech. A manager in a retail store giving a presentation to her staff about how to explain a new product line to customers would also be an example of an informative speech.

To Watch: Julian treasure

In this speech, sound and communication expert Julian Treasure outlines “The Four Ways Sound Affects Us.” From the title alone, it may be obvious that Treasure’s speech is primarily intended to be informative. The audience is supposed to come away with new knowledge about something: in this case, how sound affects us.

You can view the transcript for “Julian Treasure: The 4 ways sound affects us” here (opens in new window) .

What to watch for:

As we might expect, Treasure weaves sound into his speech extremely cleverly. His demonstrations of relaxing versus annoying sounds, for instance, illustrate his points far more effectively than simply stating his argument outright. Demonstrations, which allow the audience to experience directly the effect you’re talking about, can be a great way to make your informative speech compelling and memorable.

Even if you have never delivered a formal informative speech, you have likely given informative presentations to other people. Some objectives for giving an informative presentation might be explaining, teaching, or describing. To illustrate, think about a time when you were asked to explain a concept or idea, describe an event, explain how a process works, or teach someone to do something. In each of those cases, you were providing information to an audience.

In order to accomplish these objectives, when we develop and deliver an informative speech, we want to make sure the information we are presenting is:

communicated accurately,
communicated clearly using language our audience will understand, and
communicated in such a way that our audience understands why the information we are presenting them is relevant and meaningful.

An informative speech is not trying to persuade the listeners to change their thinking or behavior. (That would be a persuasive speech.)

There is one objective we are not trying to achieve when we give an informative speech: persuasion. When we speak to inform, we are trying to help our audience better understand the topic we are speaking about, but we are not advocating that our audience change their beliefs or their behaviors. When a speaker tries to convince someone to change a belief or motivate them to take a particular action, they are engaged in persuasive rather than informative speaking.

We’ll cover persuasive speaking elsewhere in the course, so for now let’s focus on how to convey knowledge and understanding to an audience rather than think about how to convince or persuade them.

Software design presentation. Provided by : Imagine Cup. Located at : https://flic.kr/p/ct88F9 . License : CC BY: Attribution
Megaphone & fumigu00e8ne. Authored by : Gru00e9goire Lannoy. Located at : https://flic.kr/p/4EnLCu . License : CC BY: Attribution
Julian Treasure: The 4 ways sound affects us. Provided by : TED. Located at : https://youtu.be/rRepnhXq33s . License : Other . License Terms : Standard YouTube License
Objectives of an Informative Speech. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution
Objectives of an Informative Speech. Authored by : Sandra K. Winn with Lumen Learning. License : CC BY: Attribution

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Unit 33: Informative and Persuasive Presentations

Learning objectives.

describe the functions of the speech to inform
provide examples of four main types of speeches to inform
understand how to structure and develop a speech to inform
identify and demonstrate how to use six principles of persuasion
describe similarities and differences between persuasion and motivation
identify and demonstrate the effective use of five functions of speaking to persuade

Introduction

Regardless of the type of presentation, you must prepare carefully. Are you trying to sell life insurance to group of new client, or presenting a proposal to secure financing to expand your business operation? Are you presenting the monthly update on the different sales division in your company, or providing customers with information on how to upgrade their latest computer purchase. Your future career will require you to present both to inform or to persuade. Knowing the different between these two types of presentations and knowing how to construct each type of presentation will be beneficial to your future careers.

Presenting to Inform

At some point in your business career you will be called upon to teach someone something. It may be a customer, coworker, or supervisor, and in each case you are performing an informative speech. It is distinct from a sales speech, or persuasive speech, in that your goal is to communicate the information so that your listener understands. The informative speech is one performance you’ll give many times across your career, whether your audience is one person, a small group, or a large auditorium full of listeners. Once you master the art of the informative speech, you may mix and match it with other styles and techniques.

Informative presentations focus on helping the audience to understand a topic, issue, or technique more clearly. There are distinct functions inherent in a speech to inform, and you may choose to use one or more of these functions in your speech. Let’s take a look at the functions and see how they relate to the central objective of facilitating audience understanding.

Share: The basic definition of communication highlights the process of understanding and sharing meaning. An informative speech follows this definition when a speaker shares content and information with an audience. As part of a speech, you wouldn’t typically be asking the audience to respond or solve a problem. Instead you’d be offering to share with the audience some of the information you have gathered related to a topic.

Increasing Understanding: How well does your audience grasp the information? This should be a guiding question to you on two levels. The first involves what they already know—or don’t know—about your topic, and what key terms or ideas might be necessary for someone completely unfamiliar with your topic to grasp the ideas you are presenting. The second involves your presentation and the illustration of ideas. The audience will respond to your attention statement and hopefully maintain interest, but how will you take your speech beyond superficial coverage of content and effectively communicate key relationships that increase understanding? These questions should serve as a challenge for your informative speech, and by looking at your speech from an audience-oriented perspective, you will increase your ability to increase the audience’s understanding.

Change Perceptions: How you perceive something has everything to do with a range of factors that are unique to you. We all want to make sense of our world, share our experiences, and learn that many people face the same challenges we do. For instance, many people perceive the process of speaking in public as a significant challenge, and in this text, we have broken down the process into several manageable steps. In so doing, we have to some degree changed your perception of public speaking.

When you present your speech to inform, you may want to change the audience member’s perceptions of your topic. You may present an informative speech on air pollution and want to change common perceptions such as the idea that most of North America’s air pollution comes from private cars. You won’t be asking people to go out and vote, or change their choice of automobiles, but you will help your audience change their perceptions of your topic.

Gain Skills: Just as you want to increase the audience’s understanding, you may want to help the audience members gain skills. If you are presenting a speech on how to make a meal from fresh ingredients, your audience may thank you for not only the knowledge of the key ingredients and their preparation but also the product available at the conclusion. If your audience members have never made their own meal, they may gain a new skill from your speech.

Exposition versus Interpretation: When you share information informally, you often provide your own perspective and attitude for your own reasons. The speech to inform the audience on a topic, idea, or area of content is not intended to be a display of attitude and opinion.

The speech to inform is like the classroom setting in that the goal is to inform, not to persuade, entertain, display attitude, or create comedy. If you have analyzed your audience, you’ll be better prepared to develop appropriate ways to gain their attention and inform them on your topic. You want to communicate thoughts, ideas, and relationships and allow each listener specifically, and the audience generally, to draw their own conclusions. The speech to inform is all about sharing information to meet the audience’s needs, not your own.

Exposition: Exposition means a public exhibition or display, often expressing a complex topic in a way that makes the relationships and content clear. The goal is to communicate the topic and content to your audience in ways that illustrate, explain, and reinforce the overall content to make your topic more accessible to the audience. The audience wants to learn about your topic and may have some knowledge on it as you do. It is your responsibility to consider ways to display the information effectively.

Interpretation and Bias: Interpretation involves adapting the information to communicate a message, perspective, or agenda. Your insights and attitudes will guide your selection of material, what you focus on, and what you delete (choosing what not to present to the audience). Your interpretation will involve personal bias.

Bias is an unreasoned or not-well-thought-out judgment. Bias involves beliefs or ideas held on the basis of conviction rather than current evidence. Beliefs are often called “habits of the mind” because we come to rely on them to make decisions. Which is the better, cheapest, most expensive, or the middle-priced product? People often choose the middle-priced product and use the belief “if it costs more it must be better” (and the opposite: “if it is cheap it must not be very good”). The middle-priced item, regardless of actual price, is often perceived as “good enough.” All these perceptions are based on beliefs, and they may not apply to the given decision or even be based on any evidence or rational thinking.

We take mental shortcuts all day long, but in our speech to inform, we have to be careful not to reinforce bias.

Point of View: Clearly no one can be completely objective and remove themselves from their own perceptual process. People express themselves and naturally relate what is happening now to what has happened to them in the past. You are your own artist, but you also control your creations.

Objectivity involves expressions and perceptions of facts that are free from distortion by your prejudices, bias, feelings or interpretations. For example, is the post office box blue? An objective response would be yes or no, but a subjective response might sound like “Well, it’s not really blue as much as it is navy, even a bit of purple.” Subjectivity involves expressions or perceptions that are modified, altered, or impacted by your personal bias, experiences, and background. In an informative speech, your audience will expect you to present the information in a relatively objective form. The speech should meet the audience’s need as they learn about the content, not your feelings, attitudes, or commentary on the content.

Types of Informative Presentations

Speaking to inform may fall into one of several categories. The presentation to inform may be: an explanation, a report, a description, or a demonstration . E ach type of informative speech is described below.

Explanation: Have you ever listened to a lecture or speech where you just didn’t get it? It wasn’t that you weren’t interested, at least not at first. Perhaps the presenter used language you didn’t understand or gave a confusing example. Soon you probably lost interest and sat there, attending the speech in body but certainly not in mind. An effective speech to inform will take a complex topic or issue and explain it to the audience in ways that increase audience understanding.

No one likes to feel left out. As the speaker, it’s your responsibility to ensure that this doesn’t happen. Also know that to teach someone something new—perhaps a skill that they did not posses or a perspective that allows them to see new connections—is a real gift, both to you and the audience members. You will feel rewarded because you made a difference and they will perceive the gain in their own understanding.

Report: As a business communicator, you may be called upon to give an informative report where you communicate status, trends, or relationships that pertain to a specific topic. The informative report is a speech where you organize your information around key events, discoveries, or technical data and provide context and illustration for your audience. They may naturally wonder, “Why are sales up (or down)?” or “What is the product leader in your lineup?” and you need to anticipate their perspective and present the key information that relates to your topic.

Description: Have you ever listened to a friend tell you about their recent trip somewhere and found the details fascinating, making you want to travel there or visit a similar place? Describing information requires emphasis on language that is vivid, captures attention, and excites the imagination. Your audience will be drawn to your effective use of color, descriptive language, and visual aids. An informative speech that focuses description will be visual in many ways. Use your imagination to place yourself in their perspective: how would you like to have someone describe the topic to you?

Demonstration: You want to teach the audience how to program the applications on a new smartphone. A demonstrative speech focuses on clearly showing a process and telling the audience important details about each step so that they can imitate, repeat, or do the action themselves. Consider the visual aids or supplies you will need.

By considering each step and focusing on how to simplify it, you can understand how the audience might grasp the new information and how you can best help them. Also, consider the desired outcome; for example, will your listeners be able to actually do the task themselves? Regardless of the sequence or pattern you will illustrate or demonstrate, consider how people from your anticipated audience will respond, and budget additional time for repetition and clarification.

Creating an Informative Presentation

An informational presentation is a common request in business and industry. It’s the verbal and visual equivalent of a written report. Informative presentations serve to present specific information for specific audiences for specific goals or functions. Table 33.1 below describes five main parts of a presentation to inform.

Table 33.1. Presentation Components and Their Functions. Lists the five main parts or components of any presentation (McLean, S., 2003).

Sample Speech Guidelines: Imagine that you have been assigned to give an informative presentation lasting five to seven minutes. Follow the guidelines in Table 33.2 below and apply them to your presentation.

Table 33.2 Sample speech guidelines. Seven key items.

Informative presentations illustrate, explain, describe, and instruct the audience on topics and processes. Now let’s watch an example of an informative speech.

The Persuasive Presentation

No doubt there has been a time when you wanted to achieve a goal or convince someone about a need and you thought about how you were going to present your request. Consider how often people want something from you? When you watch television, advertisements reach out for your attention, whether you watch them or not. When you use the internet, pop-up advertisements often appear. Most people are surrounded, even inundated by persuasive messages. Mass and social media in the 21st century have had a significant effect on persuasive communication that you will certainly recognize.

Persuasion is an act or process of presenting arguments to move, motivate, or change the mind of your audience. Persuasion can be implicit or explicit and can have both positive and negative effects. Motivation is different from persuasion in that it involves the force, stimulus, or influence to bring about change. Persuasion is the process, and motivation is the compelling stimulus that encourages your audience to change their beliefs or behaviour, to adopt your position, or to consider your arguments. Let’s view the video below for an overview of the principles of a persuasive presentation.

Principles of Persuasion

What is the best way to succeed in persuading your listeners? There is no one “correct” answer, but many experts have studied persuasion and observed what works and what doesn’t. Social psychologist Robert Cialdini (2006) offers us six principles of persuasion that are powerful and effective: Reciprocity , Scarcity , Authority , Commitment and consistency , Consensus , and Liking . These six principles are covered in more detail in Unit 27 .

Developing a Persuasive Presentation

Persuasive presentations have the following features, they:

When you focus on stimulation as the goal of your speech, you want to reinforce existing beliefs, intensify them, and bring them to the forefront. By presenting facts, you will reinforce existing beliefs, intensify them, and bring the issue to the surface. You might consider the foundation of common ground and commonly held beliefs, and then introduce information that a mainstream audience may not be aware of that supports that common ground as a strategy to stimulate.

In a persuasive speech, the goal is to change the attitudes, beliefs, values, or judgments of your audience. Audience members are likely to hold their own beliefs and are likely to have their own personal bias. Your goal is to get them to agree with your position, so you will need to plan a range of points and examples to get audience members to consider your topic. H ere is a five-step checklist to motivate your audience into some form of action:

1. Get their attention 2. Identify the need 3. Satisfy the need 4. Present a vision or solution 5. Take action

This simple organizational pattern can help you focus on the basic elements of a persuasive message that will motivate your audience to take action. .

Include a Call to Action

When you call an audience to action with a speech, you are indicating that your purpose is not to stimulate interest, reinforce and accentuate beliefs, or convince them of a viewpoint. Instead, you want your listeners to do something, to change their behaviour in some way. The persuasive speech that focuses on action often generates curiosity, clarifies a problem, and as we have seen, proposes a range of solutions. They key difference here is there is a clear link to action associated with the solutions.

Solutions lead us to considering the goals of action. These goals address the question, “What do I want the audience to do as a result of being engaged by my speech?” The goals of action include adoption, discontinuance, deterrence, and continuance.

Adoption means the speaker wants to persuade the audience to take on a new way of thinking, or adopt a new idea. Examples could include buying a new product, or deciding to donate blood. The key is that the audience member adopts, or takes on, a new view, action, or habit.

Discontinuance involves the speaker persuading the audience to stop doing something what they have been doing. Rather than take on a new habit or action, the speaker is asking the audience member to stop an existing behaviour or idea.

Deterrence is a call to action that focuses on persuading the audience not to start something if they haven’t already started. The goal of action would be to deter, or encourage the audience members to refrain from starting or initiating the behavior.

Finally, with C ontinuance , the speaker aims to persuade the audience to continue doing what they have been doing, such as keep buying a product, or staying in school to get an education.

A speaker may choose to address more than one of these goals of action, depending on the audience analysis. If the audience is largely agreeable and supportive, you may find continuance to be one goal, while adoption is secondary.

Goals in call to action speeches serve to guide you in the development of solution steps. Solution steps involve suggestions or ways the audience can take action after your speech. Audience members appreciate a clear discussion of the problem in a persuasive speech, but they also appreciate solutions.

Increase Consideration

In a speech designed to increase consideration, you want to entice your audience to consider alternate viewpoints on the topic you have chosen. Audience members may hold views that are hostile in relation to yours, or perhaps they are neutral and simply curious about your topic. You won’t be asking for action in this presentation, simply to consider an alternative perspective.

Develop Tolerance of Alternate Perspectives

Finally, you may want to help your audience develop tolerance of alternate perspectives and viewpoints. Your goal is to help your audience develop tolerance, but not necessarily acceptance, of alternate perspectives. By starting from common ground, and introducing a related idea, you are persuading your audience to consider an alternate perspective.

A persuasive speech may stimulate thought, convince, call to action, increase consideration, or develop tolerance of alternate perspectives. Watch the following video of a persuasive speech with annotation to see the concepts above in action.

Persuasive Strategies

When you make an argument in a persuasive speech, you will want to present your position logically by supporting each point with appropriate sources. You will want to give your audience every reason to perceive you as an ethical and trustworthy speaker. Your audience will expect you to treat them with respect, and to present your argument in way that does not make them defensive. Contribute to your credibility by building sound arguments and using strategic arguments with skill and planning.

Stephen Toulmin’s (1958) rhetorical strategy focuses on three main elements, shown in Table 33.3 as claim, data, and warrant.

Table 33.3 Rhetorical strategy.

This three-part rhetorical strategy is useful in that it makes the claim explicit, clearly illustrating the relationship between the claim and the data, and allows the listener to follow the speaker’s reasoning. You may have a good idea or point, but your audience will be curious and want to know how you arrived at that claim or viewpoint. The warrant often addresses the inherent and often unspoken question, “Why is this data so important to your topic?” and helps you illustrate relationships between information for your audience. This model can help you clearly articulate it for your audience.

Appealing to Emotions

Emotions are a psychological and physical reaction, such as fear or anger, to stimuli that we experience as a feeling. Our feelings or emotions directly impact our own point of view and readiness to communicate, but also influence how, why, and when we say things. Emotions influence not only how you say what you say, but also how you hear and what you hear. At times, emotions can be challenging to control. Emotions will move your audience, and possibly even move you, to change or act in certain ways.

Be wary of overusing emotional appeals, or misusing emotional manipulation in presentations and communication. You may encounter emotional resistance from your audience. Emotional resistance involves getting tired, often to the point of rejection, of hearing messages that attempt to elicit an emotional response. Emotional appeals can wear out the audience’s capacity to receive the message.

The use of an emotional appeal may also impair your ability to write persuasively or effectively. Never use a personal story, or even a story of someone you do not know, if the inclusion of that story causes you to lose control. While it’s important to discuss relevant and sometimes emotionally difficult topics, you need to assess your own relationship to the message. Your documents should not be an exercise in therapy and you will sacrifice ethos and credibility, even your effectiveness, if you become angry or distraught because you are really not ready to discuss an issue you’ve selected.

Now that you’ve considered emotions and their role in a speech in general and a speech to persuade specifically, it’s important to recognize the principles about emotions in communication that serve you well when speaking in public. The video below reviews how to effectively integrate emotion, logic and credibility into your presentation.

DeVito (2003) offers five key principles to acknowledge the role emotions play in communication and offer guidelines for there expression.

Emotions Are Universal: Emotions are a part of every conversation or interaction that you have. Whether or not you consciously experience them while communicating with yourself or others, they influence how you communicate. By recognizing that emotions are a component in all communication interactions, you can place emphasis on understanding both the content of the message and the emotions that influence how, why, and when the content is communicated.

Expression of emotions is important, but requires the three Ts: tact, timing, and trust . If you find you are upset and at risk of being less than diplomatic, or the timing is not right, or you are unsure about the level of trust, then consider whether you can effectively communicate your emotions. By considering these three Ts, you can help yourself express your emotions more effectively.

Emotions Are Communicated Verbally and Nonverbally: You communicate emotions not only through your choice of words but also through the manner in which you say those words. The words themselves communicate part of your message, but the nonverbal cues, including inflection, timing, space, and paralanguage can modify or contradict your spoken message. Be aware that emotions are expressed in both ways and pay attention to how verbal and nonverbal messages reinforce and complement each other.

Emotional Expression Can Be Good and Bad: Expressing emotions can be a healthy activity for a relationship and build trust. It can also break down trust if expression is not combined with judgment. We’re all different, and we all experience emotions, but how we express our emotions to ourselves and others can have a significant impact on our relationships. Expressing frustrations may help the audience realize your point of view and see things as they have never seen them before. However, expressing frustrations combined with blaming can generate defensiveness and decrease effective listening. When you’re expressing yourself, consider the audience’s point of view, be specific about your concerns, and emphasize that your relationship with your listeners is important to you.

Emotions Are Often Contagious: It is important to recognize that we influence each other with our emotions, positively and negatively. Your emotions as the speaker can be contagious, so use your enthusiasm to raise the level of interest in your topic. Conversely, you may be subject to “catching” emotions from your audience.

In summary, everyone experiences emotions, and as a persuasive speaker, you can choose how to express emotion and appeal to the audience’s emotions.

Presenting Ethically

What comes to mind when you think of speaking to persuade? Perhaps the idea of persuasion may bring to mind propaganda and issues of manipulation , deception , intentional bias , bribery , and even coercion . Each element relates to persuasion, but in distinct ways. We can recognize that each of these elements in some ways has a negative connotation associated with it. Why do you think that deceiving your audience, bribing a judge, or coercing people to do something against their wishes is wrong? These tactics violate our sense of fairness, freedom, and ethics.

Figure 33.4 offers eleven points from the book Ethics in Human Communication (Johannesen, 1996). These points should be kept in mind as you prepare and present your persuasive message.

In your speech to persuade, consider honesty and integrity as you assemble your arguments. Your audience will appreciate your thoughtful consideration of more than one view, your understanding of the complexity, and you will build your ethos, or credibility, as you present your document. Be careful not to stretch the facts, or assemble them only to prove yourself, and instead prove the argument on its own merits. Deception, coercion, intentional bias, manipulation and bribery should have no place in your speech to persuade.

Key Takeaway

Understand the function of your informative presentation in order to communicate the right message to the right audience.
Organize your information presentation using the five main parts of an informative presentation
Use the six principles of persuasion to develop your persuasive presentation
Use the Rhetorical Strategy to construct will developed arguments
Integrate emotional appeal to effectively engage your audience

An elevator speech is to oral communication what a Twitter message (limited to 140 characters) is to written communication. An elevator speech is a presentation that persuades the listener in less than thirty seconds, or around a hundred words.

Creating an Elevator Speech

An elevator speech does not have to be a formal event, though it can be. An elevator speech is not a full sales pitch and should not get bloated with too much information. The idea is not to rattle off as much information as possible in a short time, nor to present a memorized thirty-second advertising message, but rather to give a relaxed and genuine “nutshell” summary of one main idea. The emphasis is on brevity, but a good elevator speech will address several key questions:

What is the topic, product or service? 2. Who are you? 3. Who is the target market? (if applicable) 4. What is the revenue model? (if applicable) 5. What or who is the competition and what are your advantages?

The following are the five key parts of your message:

Attention Statement – Hook + information about you
Introduction – What you offer
Body – Benefits; what’s in it for the listener
Conclusion – Example that sums it up
Residual Message – Call for action

Task: Write an elevator speech for your next networking event to introduce yourself to prospective employers.

Comm Studies. (2019). Informative speech example [Video file]. Retrieved from https://www.youtube.com/watch?v=StPSgqwCnVk&t=60s

eCampusOntario. (2020). Chapter 7: Presentation to inform . Communication for business professionals. Retrieved from https://ecampusontario.pressbooks.pub/commbusprofcdn/chapter/introduction-5/

eCampusOntario. (2020). Chapter 8: Presentation to persuade . Communication for business professionals. Retrieved from https://ecampusontario.pressbooks.pub/commbusprofcdn/chapter/introduction-6/

Guffey, M., Loewry, D., & Griffin, E. (2019). Business communication: Process and product (6th ed.). Toronto, ON: Nelson Education. Retrieved from http://www.cengage.com/cgi-wadsworth/course_products_wp.pl?fid=M20b&product_isbn_issn=9780176531393&template=NELSON

Littleleague.org. (2020). “Calm” emotions & “positive” feelings: Two keys to stay healthy during self-Isolation. Resources for parents . Retrieved from https://www.littleleague.org/news/calm-emotions-positive-feelings-two-keys-to-stay-healthy-during-self-isolation/

Lyon, A. (2017). Ethos Pathos Logos [Video file]. Retrieved from https://www.youtube.com/watch?v=2ey232I5nUk

Lyon, A. (2017). How to Organize a Persuasive Speech or Presentation [Video file]. Retrieved from https://www.youtube.com/watch?v=jnfoFN7TBhw

Lyon, A. (2019). Informative vs persuasive [Video file]. Retrieved from https://www.youtube.com/watch?time_continue=1&v=85gg_pgij4I

Reciprocity is the mutual expectation for exchange of value or service.

You want what you can’t have, and it’s universal. People are often attracted to the exclusive, the rare, the unusual, and the unique

Trust is central to the purchase decision

People like to have consistency in what is said to them or in writing. Therefore, it is important that all commitments made are honored at all times.

People often look to each other when making a purchase decision, and the herd mentality is a powerful force across humanity

We tend to be attracted to people who communicate to us that they like us, and who make us feel good about ourselves. This principle involves the perception of safety and belonging in communication.

management of facts, ideas or points of view to play upon inherent insecurities or emotional appeals to one’s own advantage

use of lies, partial truths, or the omission of relevant information to deceive your audience

the selection of information to support your position while framing negatively any information that might challenge your belief

giving of something in return for an expected favour, consideration, or privilege

use of power to compel action

Share This Book

Public Speaking - COM 231: Informative and Persuasive Speeches

Informative and Persuasive Speeches
Find Articles and Videos
Evaluating Information
Avoiding Plagiarism
MLA Citation
In-Class Activity

Informative Speaking

Informative speaking generally centers on talking about people, events, processes, places, or things. Informing an audience about one of these subjects without being persuasive is often a difficult task to complete. For example, a speech informing an audience about growing peace lilies as houseplants might ultimately persuade the audience to buy and grow peace lilies. All speech has an effect that might enable individuals to self-persuade themselves. The line walked during an informative speech, as opposed to a persuasive speech, is to not make persuasion an explicit and obvious goal. An informative speech on peace lilies might cover both the advantages and disadvantages of these houseplants; a persuasive speech would take a firm position on the virtues of peace lilies.

Tips for Informative Speaking

Analyze the audience. What can the audience be reasonably expected to know? If talking to a field of medical professional about cloning, they likely know the basics of DNA. An audience of lay people might not be so fluent in the language of biomedical engineering, and so basic concepts like this will have to be explained. Never presume that an audience has a thorough background in the subject.

Use appropriate language. What are the norms for speaking style for the audience? If they expect lots of jargon and specialized language, the speech should be peppered with such language or else the audience will feel like they are being talked down to. If the audience is unfamiliar with these technical terms, avoid using them or introduce them with an explanation of what they mean.

Explain the importance of the topic. Why should the audience listen? Will this information improve their lives in some meaningful way? Especially with a captive--involuntary--audience, a speaker must establish a connection between their topic and the interests of the audience.

Express interest in the subject material. Why should an audience listen if the speaker seems just as bored as they do? A speaker who confesses their own interest in the topic might activate the audience to share a similar interest.

Show, don't tell. Don't most people learn through doing or seeing? Being told about a process, like cloning, could be informative, but probably not have as great an impact as being shown the process with pictures or perhaps even lab equipment. Informative speeches often benefit from a demonstration or visual aid. Technology can assist "showing" when the subject is not easily brought physically into the room (imagine the troubles of an informative speech on the sun if a prop was required!)

Be specific. Informative speeches thrive on detail, and dive on generalities. If speaking about basket weaving, carefully note what types of weaving materials work and do not work for basket making. Audiences are often impressed by detail, but be careful not to become so detail-oriented that the big picture of the speech is lost (missing the forest for the trees).

From the University of Pittsburgh

Persuasive Speaking

Persuasive speaking is the type of speaking that most people engage in the most. This type of speech can involve everything from arguing about politics to talking about what to eat for dinner. Persuasive speaking is very connected to the audience, as the speaker must, in a sense, meet the audience halfway. Persuasion, obviously, is not entirely controlled by the speaker--persuasion occurs when an audience assents to what a speaker says. Consequently, persuasive speaking requires extra attention to audience analysis.

Traditionally, persuasion involves ethos (credibility), logos (logic), and pathos (emotion). By performing these three elements competently, a speaker can enhance their persuasive power.

Tips for Persuasive Speaking

Recognize that the audience is constantly processing what the speaker is saying. Nonverbal reactions are common for an audience listening to a persuasive speech--a furrowed brow, nodding head, or rolling eyes can be signals from audience members that they either like or dislike what the speaker is saying. Acknowledging these nonverbal reactions can help a speaker explain more in detail certain points.

Identify the target audience. In almost any persuasive speaking situation, there will be a subset of the audience that agrees, that disagrees, and that are undecided about the topic. Preaching to the choir--speaking to persuade those that already believe the speaker--might consolidate the audiences' beliefs but has little benefit beyond that. Trying to persuade the segment of the audience that adamantly disagrees with the perspective voiced is generally unlikely (though not unheard of). Therefore, a speaker ought to focus on the part of the audience that is undecided on the issue. Speaking more directly to this group of undecideds allows a speaker to tailor their speech more towards their concerns.

Pre-empt common objections. Many audience members might be skeptical of the viewpoint advanced by a presenter. Consequently, an orator ought to acknowledge and respond to these objections within the speech. This approach might answer some of the questions that audience members might be asking of themselves.

Most persuasive speeches concern questions of fact, value, or policy. Issues of fact are similar to informative speeches in that they review findings. The difference is that persuasive speeches make judgments about which findings are accurate. Issues of value tackle the time-honored questions of what is good, right, or beautiful. Values can be either individually, communally, or nationally held, and are thus contentious and often clashing. Issues of policy concern what actions should be taken to resolve a particular problem. Policy questions posit a problem and a solution.

Articulate the goals of the speech. Does the speaker want the audience to sign a petition, write their legislator, boycott a product, talk to their friends, buy a certain product, or take some other tangible action? Oftentimes, the conclusion enables a speaker to make a call to action that is the culmination of a persuasive speech.

<< Previous: Home
Next: Books >>
Last Updated: Apr 29, 2024 2:54 PM
URL: https://library.alamancecc.edu/com231

COMMENTS

Difference between Informative and Persuasive Speeches
An informative speech is only aimed at presenting given information, to educate and train. The persuasive speech is aimed at convincing you to believe or do something very specific. There is an end to whatever you are listening to, and more effort is put into keeping you entertained just so that you will act on whatever the speech was about.
11.1 Informative Speeches
Most persuasive speeches rely on some degree of informing to substantiate the reasoning. And informative speeches, although meant to secure the understanding of an audience, may influence audience members' beliefs, attitudes, values, or behaviors. Figure 11.1 Continuum of Informing and Persuading.
Informative Speeches
Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts. An informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot ...
Informative Speeches
The most common types of informative speeches are definition, explanation, description, and demonstration. A definition speech explains a concept, theory, or philosophy about which the audience knows little. The purpose of the speech is to inform the audience so they understand the main aspects of the subject matter.
Informative Vs Persuasive Speeches
In informative speeches, you need to focus on delivering accurate information while keeping your audience engaged. Persuasive speeches, on the other hand, require leveraging emotional appeal and logical arguments to sway the opinions of your listeners. By mastering the art of informative and persuasive speeches, you will be able to confidently ...
Persuasive Speeches
Although a persuasive speech involves information—even as much as an informative speech—the key difference is that a persuasive speech is designed for "creating, reinforcing, or changing people's beliefs or actions" (Lucas, 2015. p. 306). A persuasive speech makes something happen. In other words, it performs a job.
13.1 What is an Informative Speech?
An informative speech can first be defined as a speech based entirely and exclusively on facts. Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot ...
11.2 Persuasive Speaking
Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence.
15.1: What are Informative Speeches?
Informative Speaking Defined. Very simply, an informative speech can first be defined as a speech-based entirely and exclusively on facts. Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of ...
PDF Informative vs. Persuasive Speeches
What is an informative speech? An informative speech is a type of speech in which the presenter's primary goal is to make their audience more informed or knowledgeable about a specific topic. The presenter is not trying to convince the audience to think or feel a certain way. Rather, the presenter is presenting facts and information to them ...
Persuasive Speeches
The three main types of persuasive speeches are factual, value, and policy. A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective.
What is Persuasive Speaking?
Persuasive speeches "intend to influence the beliefs, attitudes, values, and acts of others." [3] Unlike an informative speech, where the speaker is charged with making some information known to an audience, in a persuasive speech the speaker attempts to influence people to think or behave in a particular way. This art of convincing others ...
14.1 What is an Informative Speech?
Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts. Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another.
Persuasive vs Informative: Meaning And Differences
In short, persuasive content is designed to convince the reader to take a specific action or adopt a particular viewpoint. Informative content, on the other hand, is focused on providing the reader with valuable, factual information without necessarily pushing them towards a particular outcome.
The Purpose of Informative Speech
Informative speeches are used by companies to present details about a new policy, describe procedures, and set expectations. The content of an informative speech is educational and objective. It's based on facts and, often, visuals are used as supporting evidence to help cement the information into the audience's mind.
Chapter 12: Informative Speaking
Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts. Basically, an informative speech conveys knowledge, a task that every person engages in every day in some form or another.
Types of Informative Speeches
Informative Speeches. Now that you know the difference between informative and persuasive approaches, this chapter will explore types of topics and approaches suited well for informative speeches. Again, while any topic can be informative or persuasive, certain topics and approaches will help you to ensure you are delivering an informative speech.
4 Types of Public Speaking (A Complete Guide)
The four main types of public speaking are informative, persuasive, demonstrative, and ceremonial. Understanding these will help specialize how you speak to the intention of your speech. The article goes over all the basic information, examples, and key things to note when delivering these types of speeches. Public speaking is multifaceted.
Informative Speech
Informative speeches play an important role in helping develop a well-educated society. Speakers have the ability to define, describe, explain, offer alternatives, demonstrate, and raise awareness.
Objectives of an Informative Speech
Some objectives for giving an informative presentation might be explaining, teaching, or describing. To illustrate, think about a time when you were asked to explain a concept or idea, describe an event, explain how a process works, or teach someone to do something. In each of those cases, you were providing information to an audience.
Unit 33: Informative and Persuasive Presentations
Figure 33.3: Positive or negative, knowing how to use emotions will make your presentations more persuasive (littleleague.org, 2020) Be wary of overusing emotional appeals, or misusing emotional manipulation in presentations and communication. You may encounter emotional resistance from your audience.
COM 231: Informative and Persuasive Speeches
Informative speeches often benefit from a demonstration or visual aid. Technology can assist "showing" when the subject is not easily brought physically into the room (imagine the troubles of an informative speech on the sun if a prop was required!) Be specific. Informative speeches thrive on detail, and dive on generalities.
Informative Speaking
Informative speaking generally centers on talking about people, events, processes, places, or things. Informing an audience about one of these subjects without being persuasive is often a difficult task to complete. For example, a speech informing an audience about growing peace lilies as houseplants might ultimately persuade the audience to buy and grow peace lilies.

Difference between Informative and Persuasive Speeches

Summary Table

What Do Informative and Persuasive Speeches Have in Common?

Informative speech vs Persuasive speech

Informative Vs Persuasive Speeches – Ultimate Guide

Table of Contents

Key Characteristics of Informative Speeches

Objective of Informative Speeches

Informative Speech Structure

Engaging Educational Speeches

Essential Elements Of Persuasive Speeches

Structure and Strategy of Persuasive Speeches

Related Post

13.1 What is an Informative Speech?

Informative Speech is Not a Persuasive Speech

Why Informative Speech Is Important

Share This Book

11.2 Persuasive Speaking

Foundation of Persuasion

Choosing a Persuasive Speech Topic

Adapting Persuasive Messages

Determining Your Proposition

“Getting Critical”

Organizing a Persuasive Speech

Key Takeaways

Margin Size

15.1: What are Informative Speeches?

Informative Speaking Defined

Avoiding Persuasion

Avoid Faux or Fake Informative Speech Topics

Pick a Specific or Focused Topic

Researching an Informative Speech Topic

Avoiding Information Overload

Engaging Your Audience

Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

Types of persuasive speeches

How to write a persuasive speech

Persuasive speech outline

Persuasive speech topics

Persuasive speech examples

14.1 What is an Informative Speech?

“ The improvement of understanding is for two ends: first our own increase for knowledge; secondly, to enable us to deliver that knowledge to others.” -John Locke

Share This Book

The Purpose of Informative Speech - Rules, Types, and Topic Ideas

What is an informative speech?

4 types of informative speech

Definition

Demonstration

Description

Explanation

What are the rules for informative speech?

How do you start an informative speech?

Don't forget about your body language

Informative speech topics vary by career

Key takeaways

Recommended reading:

Related Articles:

Career Advice Newsletter

37 Chapter 12: Informative Speaking

– What is an Informative Speech?

Type 1: History

Type 2: Biography

Type 3: Processes

Type 4: Ideas and Concepts

Type 5: Categories or divisions

Pick a specific or focused topic

Avoid faux or fake informative speech topics

Don’t Be Too Broad

Be Accurate, Clear, and Interesting

Keep in Mind Audience Diversity

Sample Outline: Informative Speech on Lord Byron

Introduction

Sample Outline: Informative Speech on Haunted Places in Gettysburg

Share This Book

7 Types of Informative Speeches

Informative Speeches

Approaches to Informative Speeches

Definitional Speeches

DEFINITIONAL EXAMPLE