12 academic publications;
8 media outlets covering the initiative;
5: Data-Powered Patents | |
Citation patterns in granted patents in the field of biology | |
The analysis of data citation patterns in the field of biology showed how over 8,000 patents were based on publicly available data. While this proves the usefulness of repositories as a whole, it also shows how the evaluation of researchers should consider data citations and alternative sources, too, as these are often key to uncover the broader industrial and societal value of academic research. | |
citations; patents; text mining | |
BIOLOGICAL SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed); Socio/Economic impact | |
Impact on economy and business | |
8,000 patents thanks to open data | |
Recent (<5 years) | |
2014 | |
6: Sharing Research Data and Infrastructure to Study Proteins | |
A research group's impact on the study of circular dichroism | |
The DICHROWEB and PCDDB platforms are widely used for the study of proteins. Since their release, hundreds of thousands of users accessed them, from both academia and the private sector. In academia, the platforms fuel research and teaching, while they led to several advances in industry, including the development of 11 patents. | |
protein; repository; infrastructure | |
MEDICAL AND HEALTH SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Impact on health and wellbeing | |
375,000 analyses; 3,600 registered users; over 1,000 citations; | |
Long-standing (5+ years) | |
2001 | |
7: Using Flies to Understand The Human Brain | |
Harvesting published data to power neurobiology research | |
Studying the brain of fruit flies is helping researchers uncover how our brains work at the molecular level. Data repositories such as the Virtual Fly Brain help them curate, share, and re-use data in a structured way. | |
neurobiology; medicine; fly; brain; | |
BIOLOGICAL SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Long-standing (5+ years) | |
2012 | |
8: A Data-Based Approach to Preventing Curable Eye Diseases | |
Leveraging data to inform health policies | |
The Vision Loss Expert Group (VLEG) gathered and released data on vision loss all around the world. The data is localised, which means that every country can tackle local issues to reduce the burden of eye loss. The findings of the VLEG are far-reaching and were picked up by large organisations such as PwC, the World Bank, and the World Economic Forum, shaping policies, debates, and educations programmes worldwide. | |
ophthalmology; eye health; VLEG; GBD | |
MEDICAL AND HEALTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Impact on health and wellbeing; Impact on public services; Impact on politics and governance | |
15,000 articles harvested; $2.2 per capita to eliminate avoidable blindness in developing countries by 2020; collaboration between 79 scientists; | |
Long-standing (5+ years) | |
1990 | |
9: Self Compacting Concrete | |
Advancements in engineering led by data aggregation | |
Data from over 250 academic sources was aggregated in the form of a database and used to inform future design of self-compacting concrete. This large-scale study allowed researchers to precisely describe the differences between self-compacting concrete and "traditional" vibrated concrete. | |
concrete; database; self-compacting | |
ENGINEERING | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
250 articles; 1500 concrete mixtures analysed; | |
Recent (<5 years) | |
2014 | |
10: Preventing Drug Interactions On Your Mobile | |
Novel tools for patients and healthcare professionals | |
The iChart apps developed by the University of Liverpool help clinicians and patients with HIV or hepatitis C better deal with drug interactions. The apps allow clear and ubiquitous access to research data that has been arranged for maximum effectiveness and dissemination, thus, improving patient response and reducing the side effects experienced. In addition, clinicians can save time, as all the information they need is now available directly on their smartphones. | |
hiv; hepatitis; drug interactions | |
MEDICAL AND HEALTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Impact on health and wellbeing | |
128 countries; 17,000 downloads; | |
Long-standing (5+ years) | |
2010 | |
11: Meeting Sustainability Objectives | |
Reducing carbon emissions from agricultural production | |
Meeting sustainability objectives is becoming increasingly important to reduce the impact of global warming. The field of agriculture has been deemed responsible for a third of our greenhouse emissions, thus, resources such as the Cool Farm Tool are essential to help people in the sector understand how they can reduce their environmental impact. | |
agriculture; carbon footprint; | |
ENVIRONMENTAL SCIENCES | |
Methodological impact (e.g., new approaches developed); Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Environmental impact | |
800 global datasets for N2O; 100 global datasets for soil carbon sequestrations; | |
Long-standing (5+ years) | |
2011 | |
12: Finding Offshore Hydrocarbons | |
Leveraging satellite data to improve the efficiency of exploration | |
Satellite data has been re-used to produced a more up-to-date and precise dataset helping with offshore exploration. The improved gravity data prepared by the researchers has shown a very high potential and is estimated to be 10% more accurate than previously-available work. The dataset has been used by major oil companies to drive decision-making and improve the safety of their exploration efforts. | |
oil; exploration; gravity | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Impact on economy and business; Environmental impact | |
$2.5 million per project ÂŁ1.2 million received 10% improvement compared to previous data | |
Long-standing (5+ years) | |
1998 | |
13: Geological Data Made Easy | |
The British Geological Survey and the OpenGeoscience portal | |
Geological data was released by the British Geological Survey to align their resources to the principles of open science. Their efforts took the form of the OpenGeoscience portal, where data is shared through an Open Government License. Users of OpenGeoscience resources are encouraged to reshape the data to develop new products, called mash-ups, and more than 20 of these are available on the BGS website. | |
geology; survey; NERC | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Impact on economy and business; Environmental impact | |
Over 20 mash-ups (projects derived from OpenGeoscience data) | |
Long-standing (5+ years) | |
2010 | |
14: Protecting The Oceans By Coordinating Data Sharing Efforts | |
UNESCOâs efforts to preserve marine environments | |
UNESCO's efforts to protect marine environments materialised with the creation of IODE in 1961. The programme aims to improve data management in the field and to guide and coordinate the data gathering work by a large number of countries. Such a high-level initiative allows data to be shared very effectively, as no country could possibly gather so much information on its own. In addition, | |
marine; ocean; coordination; unesco | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Environmental impact; Impact on politics and governance; Impact on economy and business | |
Long-standing (5+ years) | |
1990 | |
15: Corruption in Public Sector Procurement | |
Digital whistleblowing to quantify the cost of corruption | |
The DIGIWHIST project gathered and elaborated information on public procurement and accountability of public officials within the EU and in neighbouring countries. This was picked up by the European Commission, which released a study showing how corruption may cost Europe up to âŹ990 billion per year. | |
corruption; european commission; transparency; public sector | |
STUDIES IN HUMAN SOCIETY | |
Socio/Economic impact; Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Impact on politics and governance; Impact on public services; Impact on economy and business | |
up to âŹ990 billion lost to corruption yearly | |
Recent (<5 years) | |
2015 | |
16: Drones for Research | |
Using unmanned aerial vehicles to power new approaches to scientific investigations | |
Drones are becoming a constant presence in technology news and media, thus, it is not surprising that they also caught the attention of the research community. Drones allow researchers to capture aerial images easily and at a low cost, however, the data they gather needs to be properly curated to allow any applications. In the field of agriculture, drone-captured datasets are being used to spot plant diseases and help farmers better protect their yields. In addition, drone time-stamped drone image sets have been used to study how to best protect crops and land from floods. | |
agriculture; drones | |
AGRICULTURAL AND VETERINARY SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Impact on economy and business; Economic; Environmental | |
Recent (<5 years) | |
2016 | |
17: Data-Enhanced Archaeology | |
Using modern tools to study ancient times | |
In the field of archaeology, data is scarce and difficult to find. This is simply because it usually comes from excavations or physical operations on artefacts, which are normally expensive and can be performed only in certain conditions. The Archaeology Data Service (ADS) aims to fill the gap by freely providing more than 1.3 million metadata records on archaeological data and by driving developments in research data management in the field. The service enables increased efficiency thanks to data reuse and this is valued at at least ÂŁ13 million per annum. | |
archaeological data; repository | |
HISTORY AND ARCHAEOLOGY | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
ÂŁ13 million per annum savings due to increased efficiency; 2-fold to 8-fold return on investment; 44% of interviewed stakeholders could not have carried out their work without the ADS; | |
Long-standing (5+ years) | |
1996 | |
18: Supporting Science and Industry by Sharing Computer Code | |
Sharing software as a form of research data | |
Sharing software is not as common as sharing other types of research data, however, it is sometimes very impactful. The Statistical Parametric Mapping (SPM) software in the field of neuroimaging is an example of how sharing computer code can lead to far-reaching effects. In this case, making the code public allowed the creation of a new field of study and led the software to become the leader in the sector. In addition, thanks to the licensing chosen, some companies were able to exploit the code to create derivative products, which are generating substantial income, while major pharmaceutical companies are using it in the field of drug research. | |
software; code; algorithms | |
MEDICAL AND HEALTH SCIENCES | |
Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Economic; Technological; Health | |
64% of users in the field use the software; âŹ5,000 for each license (software derived from sharing); | |
Long-standing (5+ years) | |
1991 | |
19: Citizen Science at Zooniverse | |
Sharing data and efforts via an online platform | |
It is not always easy to deal with large amounts of data. At times, algorithms can help researchers make sense of their large datasets, however, sometimes the human mind cannot be replaced. In these cases, platforms like Zooniverse come to the researchers' help, allowing them to have citizen volunteers analyse scientific data and enable new scientific discoveries. More than 130 articles were published thanks to citizen science, showing how wise research data management can allow the crowd-sourcing of scientific research. | |
crowd-sourced research; citizen science | |
INFORMATION AND COMPUTING SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
More than 130 articles published; Over 1.5 million registered volunteers; At least 58 web-based citizen science projects; | |
Long-standing (5+ years) | |
2009 | |
20: History and Data | |
The link between disciplines that seem diametrically opposed | |
Access to ancient books, manuscripts, and artefacts is often limited due to their fragility and importance. In addition, they are spread between several locations, which makes the work of historians difficult. The digitisation of heritage data by the British History Online digital library bridges the gap by making material available to researchers from all over the world. The application of research data management in this field led to changes in the researchers' workflow and earned the library a large number of citations in the academic literature and mentions in the news. | |
British history; digitisation; library | |
HISTORY AND ARCHAEOLOGY | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
330,000 unique visitors a month; 1,410 Google Scholar results; 9 mentions in news; | |
Long-standing (5+ years) | |
2003 | |
21: Saving the Earth from Mankind | |
How can we preserve Earth and develop sustainably? | |
Our planet needs to be protected, as human development tends to ignore sustainability and the effect business has on the environment and on biodiversity. Luckily, things are slowly changing, and better decisions and policies supported by research data can now be made. The Global Biodiversity Information Facility (GBIF) plays a critical role in enabling sustainable development by hosting evidence on more than 1.6 million species and its data is featured in more than 1,400 research papers. GBIF data is used by scientists, policymakers, and journalists alike. | |
biodiversity; environment; sustainable development | |
ENVIRONMENTAL SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Political; Economic; Environmental | |
Evidence on more than 1.6 million species; 1,400 peer-reviewed articles citing GBIF data; 81 countries; | |
Long-standing (5+ years) | |
1999 | |
22: Understanding Mobile Users and Evaluating Vulnerabilities | |
User data as an investigation tool | |
The Device Analyzer project gathers data on smartphone usage and curates it for re-use by companies, universities, and research institutes. The project's data led to the development of important statistics on the vulnerability of smartphones using the Android operating system. The researchers found that this is related to the slow pace of system updates and only manufacturers have the tools to address the problem. | |
Android; smartphone; mobile phones | |
INFORMATION AND COMPUTING SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
30,978 contributors; 87.7% of Android devices are exposed to at least one of 11 known critical vulnerabilities | |
Long-standing (5+ years) | |
2012 | |
23: Understanding War | |
Data-powered insights into the motives and consequences of war | |
In the world, there are currently 58 ongoing conflicts. These cause tens of thousands of fatalities each year and are related to reasons that are obscure, complex, and often difficult to understand. Researchers and political scientists have been trying to uncover the reasons for war for a long time. Today, they can leverage data to explain conflicts, and geotagged datasets can be organised to build visualisations that greatly facilitate the understanding of contexts and actors in a war. The use of research data management is instrumental in helping us fully grasp the reasons for conflicts and, hopefully, preventing future ones. | |
War; conflicts | |
STUDIES IN HUMAN SOCIETY | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Political; Societal | |
4,000 citations: Correlates of War project 3,800 citations: Uppsala Conflict Data Program | |
Long-standing (5+ years) | |
2012 | |
24: Surfing Gravitational Waves | |
Understanding gravity and Einsteinâs General Theory of Relativity | |
Since 2002, the LIGO experiment has been running and collecting data in the domain of astrophysics. This very large facility created over 1 petabyte of information, which required management for several years. This effort has allowed researchers to confirm the existence of gravitational waves, ripples in space time hypothesised by Einstein. In addition, data from the experiment is being used to produce peer-reviewed publications and additional information on past detections, such as visuals, audio, and other media. | |
gravitational waves; relativity | |
PHYSICAL SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
111,000 news mentions; Over 1 petabyte of data | |
Long-standing (5+ years) | |
1994 | |
25: Art From The Comfort Of Your Chair | |
Aggregating arts metadata to power a digital museum | |
Educational institutions, museums, and other organisations hold a wealth of information on paintings, sculpture, and artefacts. This has historically been kept private or indexed locally, however, the Europeana project aims to aggregate metadata in the field of arts and make it publicly accessible. Over 3,000 organisation contribute to the portal, which hosts more than 54 million records from across Europe. The Europeana project has been using its material to promote creative thinking in a number of disciplines and led to the creation of a web exhibition platform for institutions holding art. In addition, Europeana tracks research arising from its data through the Europeana Treasures blogpost series. | |
cultural heritage; digitisation | |
LANGUAGE, COMMUNICATION AND CULTURE | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Technological; Cultural | |
Collaboration of 3,000 institutions; 54,364,816 artworks, artefacts, books, videos and sounds from across Europe; | |
Long-standing (5+ years) | |
2008 | |
1: A Performance Artwork Based on Datasets and Partnerships | |
music; sound; software | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
>430GB of data created | |
Recent (<5 years) | |
2014 | |
Top of Short-form Case Studies
2: Open Science Underpins Collaboration: The Structural Genomics Consortium (SGC) | |
protein structure | |
BIOLOGICAL SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Economic | |
over 1,500 protein structures and 75 kinase structures shared; Protein Data Bank is worth $12 billion; | |
Long-standing (5+ years) | |
2003 | |
3: Testing Doubts About the Reliability of Science: The Reproducibility Project | |
reproducibility; open science | |
PSYCHOLOGY AND COGNITIVE SCIENCES | |
Reproducibility | |
Only 40% of findings could be replicated | |
Long-standing (5+ years) | |
2011 | |
4: Large Volumes of Data Engage Large Communities: Sloan Digital Sky Survey (SDSS)) | |
space; citizen science | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
Classification of nearly 900,000 galaxies | |
Long-standing (5+ years) | |
1998 | |
5: Scholarly Communication is About Combining Effort: Polymath Project | |
collaboration; problem solving | |
MATHEMATICAL SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
3 out of 12 mathematical problems solved; 6 published articles; | |
Long-standing (5+ years) | |
2009 | |
6: Is Citizen Generated Data Suitable for Academic Purposes? Volunteered Geographic Information (VGI) | |
maps; volunteered data | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
Only 12% of photographs considered unusable | |
Long-standing (5+ years) | |
2004 | |
7: A Specialist Research Data Archive: Crawdad | |
wireless; networks | |
INFORMATION AND COMPUTING SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
2378 papers using CRAWDAD datasets or mentioning CRAWDAD; 1217 downloads for the most popular datasets and 566 citations; | |
Long-standing (5+ years) | |
2004 | |
8: A Large-Scale Research Data Service: The European Bioinformatics Institute | |
genome information | |
BIOLOGICAL SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Economic | |
Efficiency gains worth ÂŁ1 billion per annum; Future research impact worth ÂŁ335 million annually or ÂŁ2.5 billion over 30 years | |
Long-standing (5+ years) | |
1992 | |
9: Combining Data & Influencing Government Sustainability Policies | |
travelling; sustainability | |
MEDICAL AND HEALTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Political; Societal | |
Long-standing (5+ years) | |
2008 | |
10: Objective Measures & Self-Reported Data Underpin Policy On Obesity: Health Survey for England (HSE) | |
health survey; obesity | |
MEDICAL AND HEALTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
Long-standing (5+ years) | |
1991 | |
11: Archival Acceptance as an "Indicator of Quality": Foot & Mouth Disease (FMD) Testimonial Data | |
crisis; diaries | |
MEDICAL AND HEALTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Societal | |
3,200 weekly diaries leading to the understanding of how people react to abnormal events | |
Long-standing (5+ years) | |
2001 | |
12: Improving Policy by Providing Data: Live Music Exchange (LMX) | |
live music | |
LANGUAGE, COMMUNICATION AND CULTURE | |
Socio/Economic impact | |
Political | |
Recent (<5 years) | |
2015 | |
13: From Hard Copy Primary Sources to An Open Online Resource: Reading Experience Database, (RED) | |
reading | |
LANGUAGE, COMMUNICATION AND CULTURE | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
contributions of >120 volunteers, who created over 6000 entries; >1800 users per month from >135 countries; | |
Long-standing (5+ years) | |
1995 | |
14: Qualitative Data in Many Formats, Archived Online: Tate Encounters | |
qualitative data; museum | |
STUDIES IN HUMAN SOCIETY | |
Socio/Economic impact | |
Societal; Cultural | |
300 student questionnaires; 200 student essays on Tate Modern and Tate Britain; 12 student workshops; 12 in depth student research projects; 5 extended participant family edited ethnographic films; 38 Tate staff interviews and interviews with 72 participants through the Research in Process events at Tate Britain; | |
Long-standing (5+ years) | |
2010 | |
15: Data Combination and Self Re-Use: Understanding Pauper Lives in Georgian London | |
pauper lives; London | |
HISTORY AND ARCHAEOLOGY | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Over 300,000 records about over 50,000 poor individuals in the West End of London | |
Long-standing (5+ years) | |
2004 | |
16: Ireland-Bristol Trade in the Sixteenth Century | |
trade; Ireland; England | |
HISTORY AND ARCHAEOLOGY | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Long-standing (5+ years) | |
2006 | |
17: Film and an Ethnographic Approach: Buddhist Cosmology in Food | |
buddhism; food | |
LANGUAGE, COMMUNICATION AND CULTURE | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
6 videos created as a project output | |
Recent (<5 years) | |
2014 | |
18: Data About Data Archiving: ICPSRâs Data Sharing in the Social Sciences | |
meta-analysis | |
STUDIES IN HUMAN SOCIETY | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Long-standing (5+ years) | |
2010 | |
19: Research Data Supports Restoration: Mackintosh Architecture | |
restoration; building | |
BUILT ENVIRONMENT AND DESIGN | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Societal; Cultural | |
350 architectural projects shared | |
Recent (<5 years | |
2014 | |
20: Evidencing Value of Artistic, Cultural or Sporting Activities: UK Subjective Well-Being Data (SWB) | |
understanding society; sport; culture | |
STUDIES IN HUMAN SOCIETY | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Recent (<5 years) | |
2016 | |
Updated about 7 years ago
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Daniel Parker
is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Danielâs work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.
is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.
Published: September 05, 2024
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience canât wait to read.
In this post, Iâll go over the definition of a case study and the best examples to inspire you.
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Marketing case study examples, digital marketing case study examples.
Showcase your company's success using these three free case study templates.
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A case study is a detailed story of something your company did. It includes a beginning â often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.
A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.
This means that theyâre not just ads where you praise your own product. Rather, other companies are praising your company â and thereâs no stronger marketing material than a verbal recommendation or testimonial.
A great case study also has research and stats to back up points made about a project's results.
There are several ways to use case studies in your marketing strategy.
From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you â straight from another customer.
Writing one from scratch is hard, though, which is why weâve created a collection of case study templates for you to get started.
Thereâs no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.
To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.
These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.
These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.
In other words, you donât get just nice statements, like âthis company helped us a lot.â You see actual change within the firm through numbers and figures.
You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.
Showcase your company's success using these free case study templates.
Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments â all on one easy-to-use platform
Written by: Oghale Olori
Case studies are more than just success stories.
They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.
Itâs no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.
To ensure youâre making the most of your case studies, weâve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. Weâve also included best practices, design tips and templates to inspire you.
Letâs dive in!
What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.
A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.
Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.
Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.
Every great case study is made up of key elements. They are;
Now that you understand what a case study is, letâs look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.
In this section, weâll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.
Weâve also included professionally designed case study templates to inspire you.
Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.
Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.
Salesloft improved Georgia Techâs sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.
As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.
In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.
Salesloft utilized a case study video to increase engagement and invoke human connection.
Incorporating videos in your case study has a lot of benefits. Wyzolâs 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.
The beautiful thing is that creating videos for your case study doesnât have to be daunting.
With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.
Sign up. Itâs free.
WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.
This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.
WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpotâs deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.
As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspotâs impact resulted in 100% adoption across all sales, marketing, client success and operations teams.
Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.
Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writerâs block, Vismeâs AI writer is perfect for you.
Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.
Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.
This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immiâs Ramen community of ambassadors and creators.
As a result of their partnership, Immiâs community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.
The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.
While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.
Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.
Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!
This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo
WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibilityâthat is, until they discovered Visme.
Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.
This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.
Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.
Vismeâs interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.
âPreviously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that weâve all steered away from PowerPoint.â - Kendra, L&D team, Wow!
Vismeâs interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.
By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.
To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, âIn Visme, where Kendraâs team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.â
Who wouldn't want that?
Including relevant figures and graphics in your case study is a sure way to convince your potential customers why youâre a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.
This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.
The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.
While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12â15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.
Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.
Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.
The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.
Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customerâs problems, process and achievements, just like this case study did in the beginning.
Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.
Take a look at this case study one-pager template below.
This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.
Our favorite part of this template is where the age group is visualized.
With Vismeâs data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!
Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.
At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.
As a result of implementing Chili Piper, Workato achieved a remarkable 75â80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.
This case study example utilizes the power of video testimonials to drive the impact of their product.
Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.
In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.
However, when crafting and designing your case study, you should prioritize having a good WMS.
Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.
Vismeâs WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.
Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.
Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.
Rush Orderâs comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.
Rush Order chose one event where their impact mattered the most to their customer and shared that story.
While pandemics don't happen every day, you can look through your customerâs journey and highlight a specific time or scenario where your product or service saved their business.
The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.
Take a look at this product case study template below.
Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the readerâs attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.
The right combination of shapes and colors adds a level of professionalism to this case study template.
With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.
Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.
Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.
Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.
This case study example showcases the power of a concise and impactful narrative.
To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.
Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.
Donât forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.
SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.
Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.
By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.
Visme creatively incorporates testimonials In this case study example.
By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.
This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.
Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.
For example, this case study highlighted Vismeâs collaboration tool . With Vismeâs tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.
Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;
Vismeâs collaboration tool: âWe really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.â
Vismeâs library of stock photos and animated characters: âI really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. Thatâs added a lot of fun to our designs.â
Vismeâs interactivity feature: âYou can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.â
You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.
Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.
To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.
Through their collaboration, Jasperâs organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.
The combination of storytelling and video testimonials within the case study example makes this a real winner. But thereâs a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.
Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.
Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.
Try it yourself! Customize this template with your customerâs testimonial and add it to your case study!
MeliĂĄ Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.
MeliĂĄ partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled MeliĂĄ to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.
In addition to that, MeliĂĄ resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.
The need for a good case study design cannot be over-emphasized.
As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.
If youâre currently saying to yourself, â I can write great case studies, but I donât have the time or skill to turn it into a beautiful document.â Say no more.
Vismeâs amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.
With Vismeâs document generator, you can create PDFs, case study presentations , infographics and more!
Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.
Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.
One of Tamikaâs business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.
Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.
This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.
The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.
This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.
If you find yourself in that dilemma, you can use Vismeâs AI image edit tool to touch up your photos. With Vismeâs AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.
Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.
In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design. With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.
With Vismeâs brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Vismeâs AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.
You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.
Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.
David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.
As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.
This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.
At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.
However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.
To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs. So you donât have to type it out multiple times.
Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.
At the time, Zoomâs assets were disorganized which made retrieving brand information a burden. Zoomâs creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.
Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoomâs email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.
With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.
Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.
Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.
From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.
The thing is, your case study presentation wonât always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.
Visme has a rich library of templates you can tap into. But if youâre racing against the clock, Vismeâs AI presentation maker is your best ally.
Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.
Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.
After exploring their options, Cents of Style decided on LeadDyno.
LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.
Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.
As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.
LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.
A well-placed CTA offers them a direct path to learn more and take action.
LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.
Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.
Still have more questions about case studies? Let's look at some frequently asked questions.
The stages of a case study are;
Advantages of a case study:
Disadvantages of a case study:
There are 7 main types of case studies. They include;
The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies
Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.
Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.
You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.
If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.
Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.
Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.
There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.
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In this post
Case study template, case study examples, types of case studies, what are the benefits of case studies , what are the limitations of case studies , case study vs. testimonial.
In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers.
Your business can use marketing analytics tools to understand what customers want to know about your product. Once you have this information, the next step is to showcase your product and its benefits to your target audience. This strategy involves a mix of data, analysis, and storytelling. Combining these elements allows you to create a narrative that engages your audience. So, how can you do this effectively?
A case study is a powerful tool for showcasing a business's success in helping clients achieve their goals. It's a form of storytelling that details real-world scenarios where a business implemented its solutions to deliver positive results for a client.
In this article, we explore the concept of a case study , including its writing process, benefits, various types, challenges, and more.
Understanding how to write a case study is an invaluable skill. You'll need to embrace decision-making â from deciding which customers to feature to designing the best format to make them as engaging as possible. This can feel overwhelming in a hurry, so let's break it down.
If you've been in business for a while, you have no shortage of happy customers. But w ith limited time and resources, you can't choose everyone. So, take some time beforehand to flesh out your target buyer personas.Â
Once you know precisely who you're targeting, go through your stable of happy customers to find a buyer representative of the audience you're trying to reach. The closer their problems, goals, and industries align, the more your case study will resonate.
What if you have more than one buyer persona? No problem. This is a common situation for companies because buyers comprise an entire committee. You might be marketing to procurement experts, executives, engineers, etc. Try to develop a case study tailored to each key persona. This might be a long-term goal, and that's fine. The better you can personalize the experience for each stakeholder, the easier it is to keep their attention. Â
Here are a few considerations to think about before research:
These items are just a jumping-off point as you develop your criteria. Once you have a list, run each customer through it to determine your top targets. Approach the ones on the top (your "dream" case study subjects) and work your way down as needed.
You should consider interviewing top-level managers or executives because those are high-profile positions. But consider how close they are to your product and its results.
Focusing on an office manager or engineer who uses your product daily would be better. Look for someone with a courtside view of the effects.
The ways to request customer participation in case studies can vary, but certain principles can improve your chances:
Case study interviews are like school exams. The more prepared you are for them, the better they turn out. Preparing thoroughly also shows participants that you value their time. You don't waste precious minutes rehashing things you should have already known. You focus on getting the information you need as efficiently as possible.
You can conduct your case study interview in multiple formats, from exchanging emails to in-person interviews. This isn't a trivial decision. As you'll see in the chart below, each format has its unique advantages and disadvantages.Â
Seeing each other's facial expressions puts everyone at ease and encourages case study participants to open up. It's a good format if you're simultaneously conferencing with several people from the customer's team. | Always be on guard for connection issues; not every customer knows the technology. Audio quality will probably be less good than on the phone. When multiple people are talking, pieces of conversation can be lost. | |
It is a more personal than email because you can hear someone's tone. You can encourage them to continue if they get really excited about certain answers. Convenient and immediate. Dial a number and start interviewing without ever leaving the office. | It isn't as personal as a video chat or an in-person interview because you can't see the customer's face, and nonverbal cues might be missed. Don't get direct quotes like you would with email responses. The only way to preserve the interview is to remember to have it recorded. | |
The most personal interview style. It feels like an informal conversation, making it easier to tell stories and switch seamlessly between topics. Humanizes the customer's experience and allows you to put a face to the incredible results. | Puts a lot of pressure on customers who are shy or introverted â especially if they're being recorded. Requires the most commitment for the participant â travel, dressing up, dealing with audiovisual equipment, etc. | |
Gives customers the most flexibility with respect to scheduling. They can answer a few questions, see to their obligations, and return to them at their convenience. No coordination of schedules is needed. Each party can fulfill their obligations whenever they're able to. | There is less opportunity for customers to go âoff scriptâ and tell compelling anecdotes that your questions might have overlooked. Some of the study participant's personalities might be lost in their typed responses. It's harder to sense their enthusiasm or frustration. |
You'll also have to consider who will ask and answer the questions during your case study interview. It's wise to consider this while considering the case study format. The number of participants factors into which format will work best. Pulling off an in-person interview becomes much harder if you're trying to juggle four or five people's busy schedules. Try a video conference instead.
Before interviewing your case study participant, it is crucial to identify the specific questions that need to be asked. It's essential to thoroughly evaluate your collaboration with the client and understand how your product's contributions impact the company.Â
Remember that structuring your case study is akin to crafting a compelling narrative. To achieve this, follow a structured approach:
If you're preparing for a case study interview, here are some sample case study research questions to help you get started:
Preparing for case study interviews can be different from everyday conversations. Here are some tips to keep in mind:
When creating written case studies for your business, deciding who should handle the writing depends on cost, perspective, and revisions.
Outsourcing might be pricier, but it ensures a professionally crafted outcome. On the other hand, in-house writing has its considerations, including understanding your customers and products.Â
Technical expertise and equipment are needed for video case studies, which often leads companies to consider outsourcing due to production and editing costs.Â
Tip: When outsourcing work, it's essential to clearly understand pricing details to avoid surprises and unexpected charges during payment.
Understanding and applying storytelling elements can make your case studies unforgettable, offering a competitive edge.Â
Source: The Framework Bank
Every great study follows a narrative arc (also called a "story arc"). This arc represents how a character faces challenges, struggles against raising stakes, and encounters a formidable obstacle before the tension resolves.
In a case study narrative, consider:
The adage "Don't judge a book by its cover" is familiar, but people tend to do just that quite often!
A poor layout can deter readers even if you have an outstanding case study. To create an engaging case study, follow these steps:
Once you've finished the interview and created your case study, the hardest part is over. Now's the time for editing and revision. This might feel frustrating for impatient B2B marketers, but it can turn good stories into great ones.
Ideally, you'll want to submit your case study through two different rounds of editing and revisions:
Take a moment to proofread your case study one more time carefully. Even if you're reasonably confident you've caught all the errors, it's always a good idea to check. Your case study will be a valuable marketing tool for years, so it's worth the investment to ensure it's flawless. Once done, your case study is all set to go!
Consider sharing a copy of the completed case study with your customer as a thoughtful gesture. They'll likely appreciate it; some may want to keep it for their records. After all, your case study wouldn't have been possible without their help, and they deserve to see the final product.
Where you publish your case study depends on its role in your overall marketing strategy. If you want to reach as many people as possible with your case study, consider publishing it on your website and social media platforms.Â
Tip: Some companies prefer to keep their case studies exclusive, making them available only to those who request them. This approach is often taken to control access to valuable information and to engage more deeply with potential customers who express specific interests. It can create a sense of exclusivity and encourage interested parties to engage directly with the company.
When sharing individual case studies, concentrate on reaching the audience with the most influence on purchasing decisions
Here are some common distribution channels to consider:
It can seem daunting to transform the information you've gathered into a cohesive narrative. Weâve created a versatile case study template that can serve as a solid starting point for your case study.
With this template, your business can explore any solutions offered to satisfied customers, covering their background, the factors that led them to choose your services, and their outcomes.
The template boasts a straightforward design, featuring distinct sections that guide you in effectively narrating your and your customer's story. However, remember that limitless ways to showcase your business's accomplishments exist.
To assist you in this process, here's a breakdown of the recommended sections to include in a case study:
Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study:
There are two different types of case studies that businesses might utilize:
Written case studies offer readers a clear visual representation of data, which helps them quickly identify and focus on the information that matters most.Â
Printed versions of case studies find their place at events like trade shows, where they serve as valuable sales collateral to engage prospective clients. Even in the digital age, many businesses provide case studies in PDF format or as web-based landing pages, improving accessibility for their audience.Â
Note: Landing pages , in particular, offer the flexibility to incorporate rich multimedia content, including images, charts, and videos. This flexibility in design makes landing pages an attractive choice for presenting detailed content to the audience.
Here are several significant advantages to leveraging case studies for your company:
Here are some drawbacks associated with the use of case studies:
Video case studies are the latest marketing trend. Unlike in the past, when video production was costly, today's tools make it more accessible for users to create and edit their videos. However, specific technical requirements still apply.
Like written case studies, video case studies delve into a specific customer's challenges and how your business provides solutions. Yet, the video offers a more profound connection by showcasing the person who faced and conquered the problem.
Video case studies can boost brand exposure when shared on platforms like YouTube. For example, Slack's engaging case study video with Sandwich Video illustrates how Slack transformed its workflow and adds humor, which can be challenging in written case studies focused on factual evidence.
Source : YouTube
This video case study has garnered nearly a million views on YouTube.
Here are some of the top advantages of video case studies. While video testimonials take more time, the payoff can be worth it.Â
Before fully committing to video testimonials, consider the following:
Now that you know the pros and cons of each, how do you choose which is right for you?
One of the most significant factors in doing video case studies can be the technical expertise and equipment required for a high level of production quality. Whether you have the budget to do this in-house or hire a production company can be one of the major deciding factors.
Still, written or video doesn't have to be an either-or decision. Some B2B companies are using both formats. They can complement each other nicely, minimizing the downsides mentioned above and reaching your potential customers where they prefer.
Let's say you're selling IT network security. What you offer is invaluable but complicated. You could create a short (three- or four-minute) video case study to get attention and touch on the significant benefits of your services. This whets the viewer's appetite for more information, which they could find in a written case study that supplements the video.
Should you decide to test the water in video case studies, test their effectiveness among your target audience. See how well they work for your company and sales team. And, just like a written case study, you can always find ways to improve your process as you continue exploring video case studies.
Case studies offer several distinctive advantages, making them an ideal tool for businesses to market their products to customers. However, their benefits extend beyond these qualities.Â
Here's an overview of all the advantages of case studies:
Case studies serve as a valuable resource for your sales endeavors. Buyers frequently require additional information before finalizing a purchase decision. These studies provide concrete evidence of your product or service's effectiveness, assisting your sales representatives in closing deals more efficiently, especially with customers with lingering uncertainties.
Case studies serve as evidence of your product or service's worth or value proposition , playing a role in building trust with potential customers. By showcasing successful partnerships, you make it easier for prospects to place trust in your offerings. This effect is particularly notable when the featured customer holds a reputable status.
By working closely with your customer success teams, you can uncover various customer stories that resonate with different prospects. Case studies allow marketers to shape product features and benefits into compelling narratives.Â
Each case study's distinctiveness, mirroring the uniqueness of every customer's journey, makes them a valuable source of relatable and engaging content. Storytelling possesses the unique ability to connect with audiences on an emotional level, a dimension that statistics alone often cannot achieve.Â
Case studies provide a valuable platform for showcasing your esteemed customers. Featuring them in these studies offers a chance to give them visibility and express your gratitude for the partnership, which can enhance customer loyalty . Depending on the company you are writing about, it can also demonstrate the caliber of your business.
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It's important to consider limitations when designing and interpreting the results of case studies. Here's an overview of the limitations of case studies:
Case studies often focus on specific individuals, organizations, or situations, making generalizing their findings to broader populations or contexts challenging.Â
Case studies require a significant time investment. The extensive data collection process and the need for comprehensive analysis can be demanding, especially for researchers who are new to this method.
Case studies can be influenced by memory and judgment, potentially leading to inaccuracies. Depending on human memory to reconstruct a case's history may result in variations and potential inconsistencies in how individuals recall past events. Additionally, bias may emerge, as individuals tend to prioritize what they consider most significant, which could limit their consideration of alternative perspectives.
Confirming results through additional research can present difficulties. This complexity arises from the need for detailed and extensive data in the initial creation of a case study. Consequently, this process requires significant effort and a substantial amount of time.
While looking at case studies, you may have noticed a quote. This type of quote is considered a testimonial, a key element of case studies.
If a customer's quote proves that your brand does what it says it will or performs as expected, you may wonder: 'Aren't customer testimonials and case studies the same thing?' Not exactly.
Testimonials are brief endorsements designed to establish trust on a broad scale. In contrast, case studies are detailed narratives that offer a comprehensive understanding of how a product or service addresses a specific problem, targeting a more focused audience.Â
Crafting case studies requires more resources and a structured approach than testimonials. Your selection between the two depends on your marketing objectives and the complexity of your product or service.
Case studies are among a company's most effective tools. You're  well on your way to mastering them.
Today's buyers are tackling much of the case study research methodology independently. Many are understandably skeptical before making a buying decision. By connecting them with multiple case studies, you can prove you've gotten the results you say you can. There's hardly a better way to boost your credibility and persuade them to consider your solution.
Case study formats and distribution methods might change as technology evolves. However, the fundamentals that make them effectiveâknowing how to choose subjects, conduct interviews, and structure everything to get attentionâwill serve you for as long as you're in business.Â
We covered a ton of concepts and resources, so go ahead and bookmark this page. You can refer to it whenever you have questions or need a refresher.
Dive into market research to uncover customer preferences and spending habits.
Kristenâs is a former senior content marketing specialist at G2. Her global marketing experience extends from Australia to Chicago, with expertise in B2B and B2C industries. Specializing in content, conversions, and events, Kristen spends her time outside of work time acting, learning nature photography, and joining in the #instadog fun with her Pug/Jack Russell, Bella. (she/her/hers)
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Learning objectives.
There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it. Some methods rely on observational techniques. Other approaches involve interactions between the researcher and the individuals who are being studiedâranging from a series of simple questions; to extensive, in-depth interviews; to well-controlled experiments.
The three main categories of psychological research are descriptive, correlational, and experimental research. Research studies that do not test specific relationships between variables are called descriptive, or qualitative, studies . These studies are used to describe general or specific behaviors and attributes that are observed and measured. In the early stages of research, it might be difficult to form a hypothesis, especially when there is not any existing literature in the area. In these situations designing an experiment would be premature, as the question of interest is not yet clearly defined as a hypothesis. Often a researcher will begin with a non-experimental approach, such as a descriptive study, to gather more information about the topic before designing an experiment or correlational study to address a specific hypothesis. Descriptive research is distinct from correlational research , in which psychologists formally test whether a relationship exists between two or more variables. Experimental research goes a step further beyond descriptive and correlational research and randomly assigns people to different conditions, using hypothesis testing to make inferences about how these conditions affect behavior. It aims to determine if one variable directly impacts and causes another. Correlational and experimental research both typically use hypothesis testing, whereas descriptive research does not.
Each of these research methods has unique strengths and weaknesses, and each method may only be appropriate for certain types of research questions. For example, studies that rely primarily on observation produce incredible amounts of information, but the ability to apply this information to the larger population is somewhat limited because of small sample sizes. Survey research, on the other hand, allows researchers to easily collect data from relatively large samples. While surveys allow results to be generalized to the larger population more easily, the information that can be collected on any given survey is somewhat limited and subject to problems associated with any type of self-reported data. Some researchers conduct archival research by using existing records. While existing records can be a fairly inexpensive way to collect data that can provide insight into a number of research questions, researchers using this approach have no control on how or what kind of data was collected.
Correlational research can find a relationship between two variables, but the only way a researcher can claim that the relationship between the variables is cause and effect is to perform an experiment. In experimental research, which will be discussed later, there is a tremendous amount of control over variables of interest. While performing an experiment is a powerful approach, experiments are often conducted in very artificial settings, which calls into question the validity of experimental findings with regard to how they would apply in real-world settings. In addition, many of the questions that psychologists would like to answer cannot be pursued through experimental research because of ethical concerns.
The three main types of descriptive studies are case studies, naturalistic observation, and surveys.
Psychologists can use a detailed description of one person or a small group based on careful observation. Case studies  are intensive studies of individuals and have commonly been seen as a fruitful way to come up with hypotheses and generate theories. Case studies add descriptive richness. Case studies are also useful for formulating concepts, which are an important aspect of theory construction. Through fine-grained knowledge and description, case studies can fully specify the causal mechanisms in a way that may be harder in a large study.
Sigmund Freud  developed  many theories from case studies (Anna O., Little Hans, Wolf Man, Dora, etc.). F or example, he conducted a case study of a man, nicknamed “Rat Man,” in which he claimed that this patient had been cured by psychoanalysis.  T he nickname derives from the fact that among the patient’s many compulsions, he had an obsession with nightmarish fantasies about rats.Â
Today, more commonly, case studies reflect an up-close, in-depth, and detailed examination of an individualâs course of treatment. Case studies typically include a complete history of the subjectâs background and response to treatment. From the particular clientâs experience in therapy, the therapist’s goal is to provide information that may help other therapists who treat similar clients.
Case studies are generally a single-case design, but can also be a multiple-case design, where replication instead of sampling is the criterion for inclusion. Like other research methodologies within psychology, the case study must produce valid and reliable results in order to be useful for the development of future research. Distinct advantages and disadvantages are associated with the case study in psychology.
A commonly described limit of case studies is that they do not lend themselves to generalizability . The other issue is that the case study is subject to the bias of the researcher in terms of how the case is written, and that cases are chosen because they are consistent with the researcher’s preconceived notions, resulting in biased research. Another common problem in case study research is that of reconciling conflicting interpretations of the same case history.
Despite these limitations, there are advantages to using case studies. One major advantage of the case study in psychology is the potential for the development of novel hypotheses of the cause of abnormal behavior  for later testing. Second, the case study can provide detailed descriptions of specific and rare cases and help us study unusual conditions that occur too infrequently to study with large sample sizes. The major disadvantage is that case studies cannot be used to determine causation, as is the case in experimental research, where the factors or variables hypothesized to play a causal role are manipulated or controlled by the researcher.Â
Some well-known case studies that related to abnormal psychology include the following:
If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances are that almost everyone in the classroom will raise their hand, but do you think hand washing after every trip to the restroom is really that universal?
This is very similar to the phenomenon mentioned earlier in this module: many individuals do not feel comfortable answering a question honestly. But if we are committed to finding out the facts about handwashing, we have other options available to us.
Suppose we send a researcher to a school playground to observe how aggressive or socially anxious children interact with peers. Will our observer blend into the playground environment by wearing a white lab coat, sitting with a clipboard, and staring at the swings? We want our researcher to be inconspicuous and unobtrusively positionedâperhaps pretending to be a school monitor while secretly recording the relevant information. This type of observational study is called naturalistic observation : observing behavior in its natural setting. To better understand peer exclusion, Suzanne Fanger collaborated with colleagues at the University of Texas to observe the behavior of preschool children on a playground. How did the observers remain inconspicuous over the duration of the study? They equipped a few of the children with wireless microphones (which the children quickly forgot about) and observed while taking notes from a distance. Also, the children in that particular preschool (a âlaboratory preschoolâ) were accustomed to having observers on the playground (Fanger, Frankel, & Hazen, 2012).
It is critical that the observer be as unobtrusive and as inconspicuous as possible: when people know they are being watched, they are less likely to behave naturally. For example, psychologists have spent weeks observing the behavior of homeless people on the streets, in train stations, and bus terminals. They try to ensure that their naturalistic observations are unobtrusive, so as to minimize interference with the behavior they observe. Nevertheless, the presence of the observer may distort the behavior that is observed, and this must be taken into consideration (Figure 1).
The greatest benefit of naturalistic observation is the validity, or accuracy, of information collected unobtrusively in a natural setting. Having individuals behave as they normally would in a given situation means that we have a higher degree of ecological validity, or realism, than we might achieve with other research approaches. Therefore, our ability to generalize the findings of the research to real-world situations is enhanced. If done correctly, we need not worry about people modifying their behavior simply because they are being observed. Sometimes, people may assume that reality programs give us a glimpse into authentic human behavior. However, the principle of inconspicuous observation is violated as reality stars are followed by camera crews and are interviewed on camera for personal confessionals. Given that environment, we must doubt how natural and realistic their behaviors are.
The major downside of naturalistic observation is that they are often difficult to set up and control. Although something as simple as observation may seem like it would be a part of all research methods, participant observation is a distinct methodology that involves the researcher embedding themselves into a group in order to study its dynamics. For example, Festinger, Riecken, and Shacter (1956) were very interested in the psychology of a particular cult. However, this cult was very secretive and wouldnât grant interviews to outside members. So, in order to study these people, Festinger and his colleagues pretended to be cult members, allowing them access to the behavior and psychology of the cult. Despite this example, it should be noted that the people being observed in a participant observation study usually know that the researcher is there to study them. [1]
Another potential problem in observational research is observer bias . Generally, people who act as observers are closely involved in the research project and may unconsciously skew their observations to fit their research goals or expectations. To protect against this type of bias, researchers should have clear criteria established for the types of behaviors recorded and how those behaviors should be classified. In addition, researchers often compare observations of the same event by multiple observers, in order to test inter-rater reliability : a measure of reliability that assesses the consistency of observations by different observers.
Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally (Figure 3). Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
Surveys allow researchers to gather data from larger samples than may be afforded by other research methods . A sample is a subset of individuals selected from a population , which is the overall group of individuals that the researchers are interested in. Researchers study the sample and seek to generalize their findings to the population.
There is both strength and weakness in surveys when compared to case studies. By using surveys, we can collect information from a larger sample of people. A larger sample is better able to reflect the actual diversity of the population, thus allowing better generalizability. Therefore, if our sample is sufficiently large and diverse, we can assume that the data we collect from the survey can be generalized to the larger population with more certainty than the information collected through a case study. However, given the greater number of people involved, we are not able to collect the same depth of information on each person that would be collected in a case study.
Another potential weakness of surveys is something we touched on earlier in this module: people do not always give accurate responses. They may lie, misremember, or answer questions in a way that they think makes them look good. For example, people may report drinking less alcohol than is actually the case.
Any number of research questions can be answered through the use of surveys. One real-world example is the research conducted by Jenkins, Ruppel, Kizer, Yehl, and Griffin (2012) about the backlash against the U.S. Arab-American community following the terrorist attacks of September 11, 2001. Jenkins and colleagues wanted to determine to what extent these negative attitudes toward Arab-Americans still existed nearly a decade after the attacks occurred. In one study, 140 research participants filled out a survey with 10 questions, including questions asking directly about the participantâs overt prejudicial attitudes toward people of various ethnicities. The survey also asked indirect questions about how likely the participant would be to interact with a person of a given ethnicity in a variety of settings (such as, âHow likely do you think it is that you would introduce yourself to a person of Arab-American descent?â). The results of the research suggested that participants were unwilling to report prejudicial attitudes toward any ethnic group. However, there were significant differences between their pattern of responses to questions about social interaction with Arab-Americans compared to other ethnic groups: they indicated less willingness for social interaction with Arab-Americans compared to the other ethnic groups. This suggested that the participants harbored subtle forms of prejudice against Arab-Americans, despite their assertions that this was not the case (Jenkins et al., 2012).
Research has shown that parental depressive symptoms are linked to a number of negative child outcomes. A classmate of yours is interested in the associations between parental depressive symptoms and actual child behaviors in everyday life [2] because this associations remains largely unknown. After reading this section, what do you think is the best way to better understand such associations? Which method might result in the most valid data?
clinical or case study:Â observational research study focusing on one or a few people
correlational research: Â tests whether a relationship exists between two or more variables
descriptive research: Â research studies that do not test specific relationships between variables; they are used to describe general or specific behaviors and attributes that are observed and measured
experimental research:  tests a hypothesis to determine cause-and-effect relationships
generalizability:Â inferring that the results for a sample apply to the larger population
inter-rater reliability:Â measure of agreement among observers on how they record and classify a particular event
naturalistic observation:Â observation of behavior in its natural setting
observer bias:Â when observations may be skewed to align with observer expectations
population:Â overall group of individuals that the researchers are interested in
sample:Â subset of individuals selected from the larger population
survey:Â list of questions to be answered by research participantsâgiven as paper-and-pencil questionnaires, administered electronically, or conducted verballyâallowing researchers to collect data from a large number of people
Descriptive Research and Case Studies Copyright © by Meredith Palm is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.
Seawater intrusion seriously threatens the quality of coastal groundwater, affecting nearly 40% of the worldâs population in coastal areas. A study was conducted in the Kamini watershed situated in the Udupi district of Karnataka to assess the groundwater quality and extent of seawater intrusion. During the pre-monsoon period, 57 groundwater and 3 surface water samples were analyzed to understand the impact of seawater on the groundwater and surface water. The analysis revealed that the groundwater in the study area is slightly alkaline. The weighted overlay analysis map indicated that 11% of the study area is unsuitable for drinking water due to the influence of seawater. The Piper plot analysis revealed that the groundwater is predominantly CaMgCl facies. The hydrogeochemical facies evolution diagram (HFED) showed that 62% of the groundwater is affected by seawater. The HFED and Piper plots also indicate that the surface water is also affected by seawater. These results are also supported by various molar ratios such as Cl â vs. Clâ»/HCO 3 â», Clâ» vs. Naâș/Clâ», Cl â vs. SO 4 2â /Cl â , and Clâ»/HCO 3 â vs. Mg 2+ /Ca 2+ , suggesting that the majority of the water sample has been affected by seawater. The saturation indices indicated that mineral dissolution has significantly contributed to groundwater salinization. The correlation between sulfate concentration and calcite and dolomite dissolution suggested the influence of seawater intrusion in the coastal aquifer. The process of reverse ion exchange mainly influences the groundwater chemistry according to chloroalkali indices. The total hazard index (THI) values of nitrate and fluoride exceeded limits, posing health risks to adults and children. Studies suggest that with time and space, seawater intrusion is increasing in some pockets of the study area, especially along the west coast.
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The authors express their sincere gratitude to the Director, CSIR-NGRI, Hyderabad, for his continuous support of the research activity. The authors express their sincere thanks to the Editor-in-Chief for his encouragement and support. The author also thanks the anonymous reviewers for their constructive and scientific suggestions for improving the manuscript standard. The manuscript Reference No. is NGRI/Lib/2024/Pub-009.
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Agarwal, A., Dhakate, R. Quality and health impact of groundwater in a coastal region: a case study from west coast of southern India. Environ Sci Pollut Res (2024). https://doi.org/10.1007/s11356-024-34930-2
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Step 4: Create a working research paper title. To create a working title, remove elements that make it a complete "sentence" but keep everything that is important to what the study is about. Delete all unnecessary and redundant words that are not central to the study or that researchers would most likely not use in a database search.
Basically, an outline should contain information about the person or an event, problem and the goals you would like to achieve, your solution, the results of your work, and the call-to-action sentence (if applicable). Step 4: Research Your Case. Research the problem first before you develop a thesis.
How to Make a Case Study Title. You should focus on the best practices and recommendations of professional publications' editors when composing your title: Mention that your study is a "case study" in the title so that the reader understands your research type at once. Use a specific title; your title should always reveal the gist of your study.
1. Draft Structure. đïž Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references. 2. Introduction.
Research Paper Title. Research Paper Title is the name or heading that summarizes the main theme or topic of a research paper.It serves as the first point of contact between the reader and the paper, providing an initial impression of the content, purpose, and scope of the research.A well-crafted research paper title should be concise, informative, and engaging, accurately reflecting the key ...
Case studies are good for describing, comparing, evaluating and understanding different aspects of a research problem. Table of contents. When to do a case study. Step 1: Select a case. Step 2: Build a theoretical framework. Step 3: Collect your data. Step 4: Describe and analyze the case.
1. Select a case. Once you identify the problem at hand and come up with questions, identify the case you will focus on. The study can provide insights into the subject at hand, challenge existing assumptions, propose a course of action, and/or open up new areas for further research. 2.
Step 1: Select a case to analyze. After you have developed your statement of the problem and research question, the first step in writing a case study is to select a case that is representative of the phenomenon being investigated or that provides an outlier. For example, if a researcher wants to explore the impact of COVID-19 on the ...
The purpose of case study research is twofold: (1) to provide descriptive information and (2) to suggest theoretical relevance. Rich description enables an in-depth or sharpened understanding of the case. It is unique given one characteristic: case studies draw from more than one data source. Case studies are inherently multimodal or mixed ...
A case study is a detailed study of a specific subject, such as a person, group, place, event, organisation, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research. A case study research design usually involves qualitative methods, but quantitative methods are sometimes also used.
Below are some case study examples in research, suitable for students: Example of Case Study Suitable for Students. Title: Energy Efficiency Upgrade: A Case Study of GreenTech Office. Introduction: GreenTech Office embarked on an energy efficiency upgrade to reduce its environmental impact.
Defnition: A case study is a research method that involves an in-depth examination and analysis of a particular phenomenon or case, such as an individual, organization, community, event, or situation. It is a qualitative research approach that aims to provide a detailed and comprehensive understanding of the case being studied.
The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case ...
Do. Keep it concise and informative. What's appropriate for titles varies greatly across disciplines. Take a look at some articles published in your field, and check the journal guidelines for character limits. Aim for fewer than 12 words, and check for journal specific word limits. Write for your audience.
Abstract. Data from over 250 academic sources was aggregated in the form of a database and used to inform future design of self-compacting concrete. This large-scale study allowed researchers to precisely describe the differences between self-compacting concrete and "traditional" vibrated concrete. Keywords.
Most resources tell you that a case study should be 500-1500 words. We also encourage you to have a prominent snapshot section of 100 words or less. The results and benefits section should take the bulk of the word count. Don't use more words than you need. Let your data, images, and customers quotes do the talking.
Case study on the role of emotional intelligence in effective leadership. Analyzing the impact of organizational culture on management practices. Examining the challenges and strategies of change management in organizations. Case study on the implementation of agile methodologies in project management.
Case study examples. While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success. Juniper Networks. One example is the Adobe and Juniper Networks case study, which puts the reader in the customer's shoes.
19. " Bringing an Operator to the Game," by Redapt. This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome.".
A case study is a detailed analysis of a specific topic in a real-world context. It can pertain to a person, place, event, group, or phenomenon, among others. The purpose is to derive generalizations about the topic, as well as other insights. Case studies find application in academic, business, political, or scientific research.
To ensure you're making the most of your case studies, we've put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We've also included best practices, design tips and templates to inspire you. Let's dive in!
For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail. Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail. 3. EndeavourX and Figma.
Case study examples. Case studies are proven marketing strategies in a wide variety of B2B industries. Here are just a few examples of a case study: Amazon Web Services, Inc. provides companies with cloud computing platforms and APIs on a metered, pay-as-you-go basis. This case study example illustrates the benefits Thomson Reuters experienced ...
Second, the case study can provide detailed descriptions of specific and rare cases and help us study unusual conditions that occur too infrequently to study with large sample sizes. The major disadvantage is that case studies cannot be used to determine causation, as is the case in experimental research, where the factors or variables ...
Exploring the use of case study evidence to inform health systems, Simpson, Kelly et al. (2013) argue that case studies which gather tacit knowledge and learning from practice are often overlooked as a source of evidence, in part due to a lack of understanding about how best to process this type of evidence. Where multiple case studies are available, this offers opportunities to understand ...
Case studies can provide us with in-depth understanding of a single demarcated entity. Cases can be corporations and clinics, but are usually people. There are several approaches to case study. Naturalistic case study constitutes the science of the particular. The aim of naturalistic case study is to understand with minimum intervention the particularity of a case in its ordinary situation ...
Seawater intrusion seriously threatens the quality of coastal groundwater, affecting nearly 40% of the world's population in coastal areas. A study was conducted in the Kamini watershed situated in the Udupi district of Karnataka to assess the groundwater quality and extent of seawater intrusion. During the pre-monsoon period, 57 groundwater and 3 surface water samples were analyzed to ...
The present study aims at detecting distinctive profiles of narcissistic manifestations on facets of the self that have been indicated as relevant in clinical and empirical literature on narcissism. Method: We measured adaptive and pathological narcissistic traits in a community sample of adults (N = 539). ... The case of Alex. Research in ...
Ian Sample and science correspondent Hannah Devlin discuss some of the science stories that have made headlines this week, from a new technique that uses food colouring to make skin transparent ...