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Ice Cream Shop Business Plan Template & PDF Example

• July 22, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful ice cream shop. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your ice cream shop’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of an ice cream shop business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your ice cream shop concept into reality. Let’s dive in!

Our ice cream shop business plan is tailored to cover all essential aspects for a well-rounded strategy. It details the shop’s operations, marketing initiatives, market environment, competitors, leadership structure, and financial projections.

• Executive Summary : A quick overview of your Ice Cream Shop’s idea, market potential, the team behind it, and financial strategy.
• Ice Cream Shop & Location: Describes the shop’s design and prime location for attracting ice cream lovers.
• Supply & Operations: Explains the supply chain, ice cream-making process, and day-to-day operations.
• Key Stats: Presents the size and growth of the ice cream market.
• Key Trends: Points out trends like artisanal flavors and health-conscious options.
• Key Competitors: Identifies competitors and what makes your shop unique.
• SWOT : Brief strengths, weaknesses, opportunities, and threats analysis.
• Marketing Plan : Short strategies for getting and keeping customers.
• Timeline : Major milestones from start-up to the first year’s end.
• Management: Gives info on the team running the shop and their responsibilities.
• Financial Plan: Forecasts finances over 5 years, covering income, expenses, and profits.

Ice Cream Shop Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your ice cream shop’s business plan, providing a succinct overview of your shop and its offerings. It should describe your market positioning, the variety of ice cream flavors and related products you offer, its location, size, and a summary of daily operations. 

This section should also discuss how your ice cream shop will fit into the local community, including the number of direct competitors in the vicinity, identifying who they are, along with your shop’s unique selling points that set it apart from these competitors. 

Additionally, it should include information about the management and co-founding team, outlining their roles and contributions to the shop’s success. Furthermore, a summary of your financial projections, including revenue and profits over the next five years, should be included here to offer a comprehensive view of your ice cream shop’s financial strategy.

Ice Cream Shop Business Plan Executive Summary Example

Business Overview

The  business overview  section in your executive summary should present a succinct description of your ice cream shop. This includes its name, location, and an overview of daily operations that set the stage for its distinctive features.

A crucial aspect is your  unique selling proposition  ( USP ), which distinguishes your ice cream shop from competitors. Whether it’s your focus on artisanal production methods, offering unique seasonal flavors, or promoting sustainability, your USP is pivotal in capturing the audience’s attention and showcasing the distinctive value your business brings to the market.

Example: For instance, “Scoops & Swirls,” situated in the heart of downtown Oakwood, occupies a 1,800 sq. ft. space on Market Street. Operating from noon to 10 p.m., it offers a plethora of ice cream flavors ranging from timeless classics like creamy vanilla to inventive options like avocado-lime sorbet. The shop’s USP lies in its commitment to creating indulgent, handcrafted flavors using locally sourced, organic ingredients, appealing to health-conscious consumers seeking a guilt-free treat.

Market Overview

An in-depth understanding and portrayal of the market’s size, growth trends, and industry dynamics form the crux of the  market analysis . This segment should highlight the potential of the ice cream market, supported by relevant data such as market value and growth rates.

Discussing industry trends, such as the growing demand for unique and artisanal flavors or eco-friendly packaging, offers insight into the evolving landscape and where your ice cream shop fits within it. Additionally, identifying  key competitors  and elucidating how your shop stands out in this  competitive  environment is paramount.

Example: Within the US ice cream shop industry, boasting a substantial value of $1.9 billion in 2023, with an anticipated growth rate of +4.4% annually over the 2023-2029 period and accommodates approximately 17,000 ice cream shops, Scoops & Swirls distinguishes itself by championing locally sourced, organic ingredients. While competing with established national chains and local dessert parlors, its commitment to sustainability and artisanal craftsmanship sets it apart, catering to the environmentally conscious consumer base seeking premium, ethically sourced indulgences.

Management Team

Highlighting the background and expertise of the management team is crucial. Emphasize the key qualifications and experiences of team members, showcasing their expertise and underscoring their contributions to the shop’s success.

Example: At Scoops & Swirls, the management team, led by co-founders Anna Garcia and David Chen, leverages a combined experience of over 20 years in the food and hospitality industry. Anna brings expertise in business administration and marketing, while David’s background in culinary arts and supply chain management ensures excellence in product quality and sourcing, providing a solid foundation for the shop’s success.

Financial Plan

The financial plan overview should provide a concise summary of your financial objectives and projections, including revenue targets and profit margins, offering a clear trajectory of your ice cream shop’s financial journey.

Example: Scoops & Swirls aims for annual revenue of $700,000 and a robust 15% profit margin ( EBITDA ) by the year 2028. The financial strategy involves an  initial investment  in premium ingredients and sustainable packaging, coupled with robust  marketing initiatives  leveraging social media and community events, positioning the shop for sustained growth and profitability within the local market.

For an Ice Cream Shop, the Business Overview section can be succinctly divided into 2 main parts:

Ice Cream Shop & Location

Briefly describe the ice cream shop’s physical setting, emphasizing its design, ambiance, and the welcoming atmosphere it creates for customers. Mention the shop’s location, highlighting its accessibility and convenience for customers, such as its proximity to popular community spots or ease of parking. Explain why this location is beneficial for attracting your target clientele.

Supply & Operations

Detail the variety of ice cream flavors and related products offered, from classic favorites to unique, artisanal creations. Outline your sourcing strategy, ensuring it reflects a commitment to quality and, where possible, local sourcing.

Explain your operations, including how ice cream is stored, served, and the measures in place to maintain the highest standards of hygiene and customer satisfaction. Highlight any special offerings, seasonal flavors, or loyalty programs that provide added value to your customers, encouraging repeat visits and customer loyalty.

Industry size & growth

In the Market Overview of your ice cream shop business plan, start by examining the size of the ice cream industry and its growth potential. This analysis is crucial for understanding the market’s breadth and identifying opportunities for expansion.

Key market trends

Proceed to discuss recent market trends , such as the increasing consumer interest in artisanal and gourmet ice cream, the demand for a wide range of flavors including exotic and locally inspired ones, and the growing popularity of health-conscious options like dairy-free and low-sugar ice creams.

For example, highlight the trend towards customization and personalization in ice cream servings, as well as the incorporation of organic and sustainable ingredients.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your ice cream shop in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps identify your ice cream shop’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Ice Cream Shop Competitors

Commence your competitive analysis by identifying the primary competitors in your area. Direct competitors include other ice cream parlors offering similar products and experiences. This encompasses local artisanal ice cream shops, national chains, and dessert establishments serving ice cream.

Don’t overlook indirect competitors, such as frozen yogurt shops or gelaterias, which may not sell traditional ice cream but cater to a similar customer base seeking frozen treats.

Utilize online resources like Google Maps, Yelp, or social media platforms to gain insights into customer reviews, ratings, and competitor locations. For instance, if “Sweet Swirls Gelato” receives praise for its exotic flavors and creamy texture consistently, this denotes a key strength to consider.

Ice Cream Shop Competitors’ Strategies

Understanding the strategies adopted by your competitors involves diving deep into various dimensions of their business operations:

• Ice Cream Offerings:  Scrutinize the range of flavors, toppings, and unique items. If “Healthy Scoops” is gaining traction with its dairy-free and low-sugar options, it signals a burgeoning market preference for healthier frozen treats.
• Customer Experience:  Evaluate the in-store ambiance, quality of customer service, and overall experience provided. A store like “Chill Haven” might carve its niche with vibrant décor and interactive customer service, potentially attracting a specific clientele seeking such experiences.
• Pricing Strategy :  Conduct a comparative analysis of pricing structures against competitors. Are you positioned as an economical choice akin to “Budget Cones,” or do you align with premium offerings like “Gourmet Gelato”?
• Marketing Tactics:  Observe the marketing approaches adopted by competitors. Do they heavily rely on social media engagement, collaborate with local influencers, or organize distinctive events to entice customers?
• Innovation and Specialization:  Consider any distinctive selling points or specialized techniques. Perhaps a store like “Retro Freeze” sets itself apart with vintage-themed presentations or emphasizes the use of locally sourced, artisanal ingredients.

What’s Your Ice Cream Shop’s Value Proposition?

Reflect deeply on what makes your ice cream shop stand out in a crowded market. This could manifest through signature flavors exclusive to your shop, a unique customization concept allowing customers to create personalized treats or an unwavering emphasis on using organic ingredients sourced directly from local farms.

Identify market gaps through customer feedback and emerging trends. For instance, the escalating demand for plant-based ice creams could present a lucrative opportunity if competitors have yet to explore or address this burgeoning segment.

Tailor strategies according to your location. An ice cream shop situated in a tourist-heavy area might emphasize novelty items and cater to diverse tastes, while one in a suburban neighborhood could concentrate on fostering family-friendly experiences and community engagement initiatives.

First, conduct a SWOT analysis for the ice cream shop , highlighting Strengths (such as unique flavor offerings and a prime location), Weaknesses (including seasonal fluctuations in demand or limited indoor seating), Opportunities (for example, a growing interest in artisanal and gourmet ice cream), and Threats (such as new competitors entering the market or changes in health trends that may impact ice cream consumption).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through innovative flavor launches, special promotions, an engaging online presence, and participation in local events and festivals.

Marketing Channels

Employing various  marketing channels  is crucial for increasing brand awareness and drawing customers to your ice cream shop.

Digital Marketing

Utilize online platforms:

• Social Media Engagement:  Engage with your audience on platforms like Instagram, showcasing enticing visuals of your ice cream creations, behind-the-scenes content, and customer testimonials. Leverage Facebook for community engagement and Twitter for real-time updates and promotions.
• Email Marketing:  Develop an email list offering exclusive discounts or insider updates. Send newsletters featuring flavor launches, special promotions, and events at your shop.
• Website and SEO:  Maintain an informative, user-friendly website highlighting your menu, shop location, hours, and an engaging blog with ice cream recipes, fun facts, or customer stories. Optimize for local SEO to enhance visibility.

Local Advertising

Connect with the local community:

• Local Outreach:  Distribute visually appealing flyers in high-traffic areas, collaborate with nearby businesses for cross-promotions, and sponsor community events or fundraisers.
• Partnerships:  Forge partnerships with nearby cafes, restaurants, or event organizers to showcase your ice cream or create joint offerings.

Promotional Activities

Entice customers with compelling offers:

• Special Deals:  Crafting compelling offers involves aligning them with seasons, festivities, or local events. For instance, during summer, launching a ‘Sunshine Sorbet Series’ might capture attention while offering ‘Back-to-School Bundles’ in autumn could attract families.
• Loyalty Programs:  Implementing a loyalty program could involve tiered benefits for frequent patrons, special birthday treats, or exclusive early access to new flavors or seasonal launches.
• Referral Rewards:  Incentivize customers to refer friends by offering discounts or free toppings on their next purchase.

Sales Channels

Optimizing  sales channels  helps maximize revenue while enhancing the customer experience at your ice cream shop.

In-Store Upselling

Encourage additional purchases:

• Upselling Techniques:  Train staff to suggest toppings, add-ons, or upsized portions to enhance the customer’s order.
• Merchandising:  Display merchandise like branded apparel, mugs, or take-home ice cream packs near the checkout counter.
• Combo Deals:  Offer bundled deals, such as ‘Ice Cream + Beverage Combos’ or ‘Family Pack Specials’ to encourage larger purchases.

Online Sales and Ordering

Facilitate convenient ordering options:

• Online Ordering System:  Implement an intuitive online ordering platform on your website or mobile app, offering in-store pickup or local delivery services.
• E-Commerce:  Expanding beyond ice cream sales, your online store can become a hub for merchandise and accessories. Consider offering branded merchandise, such as ice cream-themed apparel, mugs, or even freezer-friendly storage containers. DIY ice cream kits with pre-measured ingredients and instructions can attract hobbyists eager to replicate your signature flavors at home

Membership and Subscription Programs

Foster customer loyalty:

• Subscription Services:  Craft subscription plans catering to various customer preferences. Offer monthly or weekly ice cream deliveries, ensuring a regular supply of indulgences right to their doorstep.
• VIP Memberships:  Establish an elite VIP club that offers unparalleled benefits to loyal patrons. Provide early access to limited edition flavors or seasonal releases, inviting them to exclusive tasting events.

Strategy Timeline

Finally, create a detailed timeline that outlines key milestones for the ice cream shop’s opening, marketing initiatives, customer base development, and potential expansion plans, ensuring the business progresses with clear goals and strategic direction.

The Management section focuses on the ice cream shop’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the ice cream shop towards its financial and operational goals.

For your ice cream shop business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your ice cream shop’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your ice cream shop business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Ice cream shop business plan template + PDF

This article offers a detailed Ice Cream Shop Business Plan template, ideal for those looking to start or grow their ice cream shop. Please note, the names and financial details provided within this sample are entirely fictional and are used solely for demonstration purposes. These examples aim to show how you can structure your own Ice Cream Shop Business Plan , ensuring it's tailored to the unique aspects of your ice cream shop endeavor.

To facilitate easy customization, we provide a downloadable "Ice Cream Shop Business Plan PDF" . This document is a crucial asset for entrepreneurs focused on developing a solid and effective strategy for either launching or expanding their ice cream shop. The 'Ice Cream Shop Business Plan' serves as a detailed guide, offering comprehensive insights into the ice cream industry, and equips you with the necessary tools to effectively manage and grow your ice cream business.

How this ice cream shop business plan sample was created

Effortlessly design your ice cream shop's business plan with our user-friendly service. Click on "Generate your business plan" and answer a set of straightforward questions about your shop. Our advanced AI will analyze your responses to craft a customized business plan, tailored to your unique goals. The process is swift and streamlined, usually taking only 5-10 minutes, and produces an organized, comprehensive plan. The flexible nature of our system also allows for adjustments, ensuring the plan aligns perfectly with your vision. Once you're satisfied, you can easily download the plan to your computer, giving you a clear, detailed roadmap to successfully launch and grow your ice cream business.

Ice cream shop business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

Frozen Whispers is set to revolutionize the ice-cream industry with an appealing array of products that cater to children, teenagers, and adults alike. This ice-cream parlor, operating under a flat organizational structure headed by Sarah Johnson (Owner), Emily Turner (Manager), two Shift Supervisors, and ten Ice Cream Servers, aims to tantalize your taste buds with a myriad of ice cream flavors and desserts.

Our extensive product portfolio comprises sundae, milkshakes, and ice-cream cakes, among others. To accommodate customers' diverse lifestyle choices and dietary needs, we are committed to offering vegan and sugar-free options. We are determined to keep our offerings fresh and exciting by introducing unique and seasonal flavors regularly.

Frozen Whispers competes with formidable rivals in the market, such as Cold Rush Ice Cream, Chilled Chatters, Arctic Delights, Frozen Fables and Ice Dreams Parlor. Our strength, however, lies in our comprehensive range of products and commitment to inclusivity by offering vegan and sugar-free varieties. Nevertheless, we acknowledge the need to continuously innovate and strive for excellence, hence the regular introduction of new flavors and an unwavering commitment to high-quality, irresistible offerings.

Our skilled management team includes industry veterans such as Sarah Johnson, Alicia Clarkson, Emily Turner, Laura Sanders, and Robin Gordon, each bringing valuable professional expertise from notable companies like Baskin Robbins and Ben & Jerry’s. Their collective years of experience and proven track record in the food industry will drive Frozen Whispers’ success in the competitive ice-cream market.

Our marketing and sales strategy hinges on traditional advertising, digital marketing on popular social media platforms, in-store promotions, and strategic alliances with local events. We also plan to expand our reach by offering a delivery service through popular apps like UberEats and Grubhub.

Operationally, Frozen Whispers will source premium ingredients, attract skilled staff and maintain cutting-edge ice-cream-making facilities. With quality as our prime focus, we aim to sell 400 cones per day. Our operating hours will span from 10 AM to 10 PM, accommodating the varying schedules of our customers.

Financial projections indicate a favorable outlook over the next 3-5 years, with expected revenue reaching $500,000 in the second year and crossing the $1 million mark by the fifth year. However, we have identified potential business risks, including seasonal fluctuations, spoilage, health violations, fierce competition, and the adverse effect of COVID-19 on business operations. Each risk has an associated mitigation plan to counter potential devastation, and a contingency plan to ensure the business remains robust and profitable, even in the face of adversity. With thorough planning and a clear vision, Frozen Whispers is set to conquer the ice-cream industry, making every bite an unforgettable journey of flavor and delight.

Frozen Whispers is an ice cream parlor, located in the heart of New York City. The business was first conceived in 2018 by Sarah Johnson, a passionate ice cream enthusiast with a dream. Her vision was to create an oasis where everyone, regardless of age, could indulge in creative, mouth-watering ice cream varieties that far exceeded the traditional vanilla, chocolate, and strawberry offerings. The purpose of Frozen Whispers is not only to provide delicious ice cream but also to create a unique and memorable dessert experience.

We operate in the Food Services Industry, specifically in the Ice Cream Parlors segment. This industry is filled with intense competition but has remained resilient over the past decade due to its persistent popularity across all demographics.

Our mission is to provide a delicious escape from the everyday through our variety of gourmet ice creams. We intend to be the top management team of dessert lovers from every walk of life, promising an innovative variety of flavors, top-notch customer service, and a commitment to high-quality ingredients.

Frozen Whispers operates as a sole proprietorship, owned entirely by Sarah Johnson. We feel this structure benefits our business as it allows us maximum management flexibility, with the ability to adjust quickly and effectively to shifting market demands.

In terms of the projected long-term potential of the business, we see great promise. The appeal of ice cream is enduring and crosses all age demographics. With our focus on innovation and a commitment to quality, we envision Frozen Whispers evolving into a top destination for the dessert lovers, not only in NYC but across the state and, one day, the nation.

Looking towards the future, we plan for steady yet formidable growth. We aim to continuously expand our menu, whilst ensuring we consistently deliver the tastes and experiences our customers have come to expect. This growth will certainly introduce new challenges, but with Sarah Johnson and her committed team at the helm, we are confident in our ability to navigate these challenges and achieve our dream of making the world a sweeter place, one ice cream at a time.

Frozen Whispers aims to inspire a sense of anticipation and tantalize taste buds as customers look forward to savoring their picks. Ice cream for us is not just a business; it's a sweet journey that we love to share with everyone.

Frozen Whispers operates within the thriving ice-cream industry. The U.S. ice-cream market was valued at $57.7 billion in 2019 and is projected to grow at a compound annual growth rate of 5.3% from 2020 to 2027. This industry is driven by trends including the consumption of organic ingredients, demand for premium products, and continual flavor innovation.

Our target market comprises children, teenagers, and adults who revel in ice cream and desserts, specifically within the New York metropolitan area that has a population of approximately 19.3 million. With an intended focus on millennials who are leading drivers of the organic and sustainable food movements, we acknowledge the significant growth potential within this demographic.

The market's growing appetite for diversity and innovation fuels the demand for exotic and unexplored flavors alongside a strong preference for healthier options. Vegan, gluten-free, and low-sugar alternatives are sought after, along with artisanal hand-crafted ice creams that offer an upscale dessert experience.

Trends indicate consumer preference for personalized experiences, such as build-your-own-sundaes and mix-and-match flavor options. Subscription services and home deliveries are also gaining traction, mainly due to the recent pandemic's societal shifts.

A competitor analysis indicates several prominent competitors. Cold Rush Ice Cream, armed with its expansive flavor library and national brand recognition, holds a significant market share. Chilled Chatters is known for its unique flavor combinations and holds a loyal customer base. Arctic Delights, Frozen Fables, and Ice Dreams Parlor also offer stiff competition with their appealing marketing strategies and customer loyalty programs.

Potential barriers to entry include the established presence of competition and the substantial initial capital investment required for leasing premier locations, procuring machinery, and inventory build-up. Furthermore, ensuring compliance with food safety and health department standards requires continual investment and vigilance.

Frozen Whispers intends to navigate these barriers through strategic planning and execution. The investment in a highly experienced and committed management team will provide an advantage in business operations, strategizing, and problem-solving. Additionally, offering a variety of ice cream-based desserts that cater to vegan and sugar-free options can address market demands and set us apart from competitors.

Our unique and seasonal flavors, alongside superior customer service, should result in strong customer loyalty. By leveraging marketing platforms, both online and offline and engaging potential customers through local event partnerships, we intend to quickly establish ourselves as a premier destination for ice cream lovers. Offering delivery services through popular apps will also cater to consumer preferences and enhance our reach.

In conclusion, Frozen Whispers, equipped with a comprehensive understanding of the market, is well-positioned to step into the industry, develop a loyal customer base, and secure a good market share in the excitingly versatile world of ice cream.

Organizational Structure and Management

Frozen Whispers is set on a mission to provide a delightful, out-of-the-box ice cream experience. This ice cream shop, located in the heart of New York City, revolves around a flat organizational structure that promises efficient decision-making and improves communication.

The leadership team comprises Sarah Johnson (Owner), Emily Turner (Manager), two Shift Supervisors and ten Ice Cream Servers, each bringing their unique skills to the table. Sarah, a former regional manager of Baskin Robbins, brings valuable industry experience and an unyielding passion to the role. Emily, with over ten years of experience in food retail management, ensures seamless operations across the ice cream shop's facets.

Our staffing needs are met currently, but as we plan towards expanding our "Frozen Whispers" brand, we foresee increased manpower requirements for both back-end preparation and front-end customer servicing roles. Consistent recruitment and rigorous training of staff will be prioritized to maintain high service standards and food quality.

Human resources policies and practices at Frozen Whispers are designed to ensure an inclusive and engaging work environment. We believe in equal opportunities for all and adhere to strict anti-bias and anti-discrimination practices. Regular feedback sessions, performance evaluations, and emphasis on skill-enhancement underscore our commitment towards supporting our employees' well-being and professional growth.

External advisors and consultants play a crucial role in our company's progress, particularly in areas such as legal compliance, tax planning, and food safety standards. We count on the expertise of external HR consultants for the most updated and relevant HR practices.

On the finance front, robust financial planning steered by our Financial Controller, Robin Gordon, a seasoned CPA. Robin's extensive experience in retail finance provides us with solid footing in the sector while ensuring the effective and responsible management of resources.

Our primary competitors in the current market are "Cold Rush Ice Cream" , "Chilled Chatters" , "Arctic Delights" , "Frozen Fables" , and "Ice Dreams Parlor" . Our strengths lie in our unique flavor profiles, a firm commitment to quality, and unparalleled customer service. We aim to differentiate ourselves from our competitors by consistently introducing unique and seasonal flavors. However, we acknowledge challenges, such as maintaining consistency in flavor and quality, managing customer expectations, and the need for continuous innovation. We are confident that with strategic focus and implementation, we can turn these challenges into opportunities for growth and brand differentiation.

Frozen Whispers is centered around the creation and retail of quality ice-cream, including a variety of innovative flavors and novel dessert combinations. Consisting of our flagship range of classic flavors, we regularly innovate with unique seasonal and gourmet flavors derived from local and exotic sources. Our offerings also include custom-created sundaes, milkshakes, ice cream cakes, and other ice cream-based desserts. A blizzard of sweetness, if you will.

Our unique selling proposition is a fusion of quality, creativity, and customer responsiveness—reflecting a mix of classic and unusual flavors you won't find anywhere else. We cater to a broad range of tastes with vegan and sugar-free options. Under Sarah Johnson's creative stewardship, our shop offers an array of European and Asian inspired flavors that bring the global culinary scene home to New York.

Frozen Whispers is a startup currently in the beta phase. We are testing with a select group of local consumers while sourcing high-quality inputs from the creameries of Pennsylvania and organic fruit farms of Up-state New York. Although we are in the early stages, future plans involve expansion. In 3-5 years, we plan to establish a chain of stores in the Tri-state region and develop a national-brand presence.

We are currently awaiting the approval of patents for three of our unique flavors: Caramelized Fig & Cheese, Earl Grey Fudge, and Bourbon Pecan Pie. In addition, we have registered Frozen Whispers and our by-line "Whispering Sweetness" as trademarks, setting a strong foundation for future branding.

The production process at Frozen Whispers starts with quality ingredients sourced from reliable suppliers. The ice cream base is made fresh every day and pasteurized in-house. Flavors are then incorporated, followed by churning in high-end ice cream machines imported from Italy. This slow process allows the ice cream to have a denser, creamier texture.

Our major suppliers are local dairy farms affiliated with the Certified Organic Association of Northeastern New York, and the Pennsylvania Association for Sustainable Agriculture for fresh, organic fruits and cream. We have secured contracts with these suppliers for a continuous and stable supply of high-quality ingredients, ensuring minimal delays or disruptions.

Delivering a refreshing experience with every scoop, Frozen Whispers is here to make your ice-cream dreams come true with a truly unique, exquisite twist on beloved classics.

Frozen Whispers, born out of a love for ice cream and a passion for crafting unique flavors, has its headquarters nestled in New York City. What started as a playful exploration of dessert varieties by Sarah Johnson has grown into a business venture with a comprehensive range of products that cater to diverse tastes and age groups. The ice cream parlor offers a wide variety of flavors, sundaes, milkshakes, ice cream cakes, and numerous other desserts, with vegan and sugar-free options to cater to the health-conscious market.

Marketing Strategy:

Our marketing strategy revolves around online and offline channels. We intend to connect with our audience through social media platforms like Instagram, Facebook, and Twitter. These platforms allow us to showcase our products effectively, share behind-the-scenes content, announce new flavors, create brand stories and engage directly with our customers. We also recognize the critical role of search engine optimization (SEO) and plan to create a user-friendly website with regularly updated blogs about ice-cream trends and in-house developments. For offline promotions, we aim to collaborate with local events like food festivals, sports events, and community gatherings to create a presence within our target market.

Sales Strategy:

A robust sales strategy is crucial to our business objective. For sales activities, our prime channel would be our store; however, we will also adopt a delivery model operating via food apps like UberEats and GrubHub to increase our service reach. Our sales team, led by an experienced supervisor, will provide warm, friendly, and efficient service to our customers.

Pricing Strategy:

Our pricing strategy is based on a cost-plus pricing model. We have priced our products reasonably while ensuring excellent quality, which we believe differentiates us in the competitive market.

Distribution Channel:

Apart from our flagship store in New York City, our ice cream delivery model through UberEats and GrubHub aims to cater to customers who prefer enjoying our products within the comfort of their homes.

Promotion and Advertising Plans:

Our promotional plans include frequency-based customer reward programs to increase customer retention. We would also run regular discount offers during off-peak seasons. Advertising would primarily be digital, through social media and Search Engine Marketing.

Customer Service Policies:

Customer satisfaction is our top priority. We believe in a proactive approach to customer service - addressing concerns promptly and ensuring that all our customers leave with a smile.

Our business plan leverages strategic marketing and sales efforts, well-calculated pricing, efficient distribution channels, impactful promotion, and advertising efforts, and focused customer service policies. By doing so, we plan to establish Frozen Whispers as the go-to spot for all ice cream lovers, delivering not just a product, but a delightful experience.

Our operations workflow at Frozen Whispers involves opening the store each day at 10 a.m. We start by preparing the ice cream, which can take a few hours depending on the number of flavors being made that day. Once the ice cream is prepared, it's time to open the store. The servers are tasked with operating the cash register, taking orders, serving ice cream, and ensuring the shop remains clean and inviting. Manager Emily Turner and the shift supervisors divide responsibilities, manage staffing, and ensure the store runs smoothly.

The production process begins by choosing top-quality ingredients for our ice creams. Afterward, the ingredients are carefully mixed and frozen using our state-of-the-art ice cream making machines to ensure a perfect consistency and texture. Depending on the flavor, the ice cream might then be enhanced with mix-ins like nuts, fruit, or candy pieces.

Quality control is crucial in our operations. We regularly inspect our ingredients to ensure their freshness and taste. Our machines are also subjected to regular maintenance and sanitation procedures to ascertain their optimal functionality. Additionally, we pride ourselves on maintaining a clean and safe environment for our customers and employees.

Inventory management is another essential part of the operations. Inventory levels are reviewed daily, and the necessary orders are placed with suppliers to ensure we never run out of essential items. All inventory is stored in the appropriate cool storage facilities to prolong freshness and prevent waste.

We also pay attention to our supply chain management. We've partnered with reliable suppliers who provide us with high-quality dairy products, fruits, and nuts. Our partnership with these suppliers ensures we can provide our customers with consistent and excellent quality products.

Facilities and equipment needs are crucial to our operations. We operate from a well-situated store with excellent visibility and footfall. Our store was designed to show off the breadth of our offerings, with bright displays and comfortable seating. We have invested considerably in powerful freezers, high-quality ice cream making machines, and other small wares such as serving utensils and storage containers, necessary for day to day operations.

Overall, our operational plan integrates all aspects of our business, ensuring that customers are served exceptional ice cream in a pleasant environment by friendly staff.

Frozen Whispers projects substantial growth, positioning itself to capitalize on the increasing consumption of ice cream by children, teenagers, and adults. We have prepared a financial forecast, projecting substantial growth for the next three to five years.

Sales Forecast:

Within our first year, we project a conservative revenue target of $250,000. As the brand name becomes more familiar, we anticipate an increase in sales, reaching $500,000 in revenue by the second year, and crossing the $1 million threshold by the end of the fifth year.

Profit and Loss Projection:

In the initial stages of the business, startup costs and operational expenses may lead to limited profits or even minor losses. However, we expect to see positive growth from the second year onward with a net profit of $75,000.

Cash Flow Projection:

Due to the cyclical nature of the business, we project stable cash flow during the warmer months and predict a decrease during the colder months. However, our marketing initiatives and the introduction of winter-specific flavors will serve to bolster winter sales and maintain a favorable cash flow throughout the year.

Balance Sheet Projection:

We project an increase in assets over the next five years as the business grows and expects to see accumulated profits invested back into the business. Our short-term and long-term debts are projected to decrease as the profits roll in, leading to a strengthening of our equity position.

Break-Even Analysis:

Our break-even analysis shows that with an average sales price of $5 per ice cream serving and an estimated cost of goods sold at $2 per serving, we will need to sell an estimated 125,000 servings annually, or around 342 servings per day, to cover our fixed costs completely.

Financial Assumptions and Considerations:

These projections and analyses are based on several assumptions, including market stability and consistent consumer demand for ice cream. Changes in the economy, shifts in consumer taste, or the entrance of a new competitor could alter these projections. Considering this, we plan to review and adjust our financial forecasts as necessary every quarter to reflect the most up-to-date business and market situations.

Even with these considerations, we are confident that our offerings' uniqueness, sustainable business model, and the team's experience will make Frozen Whispers a success. The business aims not only for fiscal growth but also to be an integral part of our customers' delightful memories.

Frozen Whispers, like any businesses, faces potential risks that could disrupt operations. These risks include market risks, operational risks, and financial risks.

Market Risks:

• Demand Fluctuations: Since the business is in the ice cream industry, seasonal variations might affect consumers' interest. Mitigation Strategies: Develop diversified menu options like hot beverages and desserts for the cold season. Contingency Plans: Enhance advertising during low seasons. Creation and promotion of unique winter flavors.
• Market Saturation: Many competitors already exist in the market, and new ones might emerge. Mitigation strategies: Offer unique and innovative flavors and provide unparalleled customer service. Contingency plans: Launch marketing campaigns to increase visibility.

Operational Risks:

• Equipment Failure: Our business relies heavily on ice-cream making machines and cold storage units; these equipment's failure can disrupt operations. Mitigation strategies: Implement a regular maintenance schedule for all equipment. Contingency plans: Maintain relationships with equipment vendors for quick repairs or replacements.
• Staff Turnover: Being in the food industry, frequent staff turnover can affect our business operations. Mitigation Strategies: Offer competitive salaries, create a positive working atmosphere, and provide job training. Contingency Plans: Maintain a pool of trained part-time staff who can step in when necessary.

Financial Risks:

• Increased Costs: A rise in the cost of ingredients or equipment could affect our profitability. Mitigation strategies: Develop relationships with multiple suppliers to prevent dependency on one source. Maintain an efficient inventory system to manage stock and reduce waste. Contingency Plans: Review and adjust menu prices as necessary.
• Sales Volume Fluctuation: Sales might not meet projections, impacting our financial health. Mitigation strategies: Develop aggressive marketing strategies to attract customers and increase sales. Contingency Plans: Assess and adjust operational and marketing strategies.

Insurance and Legal Considerations:

To protect our business from potential legal issues, Frozen Whispers will comply with all necessary permits, licenses, and health regulations. We will secure liability insurance to protect the business against potential lawsuits. Additionally, we will insure our property and equipment against damage, theft, or loss.

In conclusion, a broad understanding of potential risks and strategic planning will help Frozen Whispers navigate difficulties and maintain resilience in the dynamic and competitive ice-cream industry.

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Ice Cream Shop Business Plan

Ever dreamed of owning an ice cream shop?

If yes, you’ve stumbled upon the coolest business idea. It’s time to elevate your entrepreneurial journey from sugary dreams to scoopable reality!

But before you start, there’s an important step to sweet success: drafting your business plan. Also, it requires careful planning, a keen idea about your market size, and sprinkles of creativity.

Not to worry; we’re here to help you with our ice cream shop business plan ! It is a strategic roadmap guiding you toward the vibrant, bustling ice cream parlor that you’ve always imagined.

In this guide, you can explore the essential elements you need to know for a well-crafted business plan that’s bringing your very own ice cream shop to life.

So, lace up your apron, and let’s delve into the art of crafting your ice cream shop business plan.

Key Takeaways

• Create an interesting executive summary that highlights your goals, marketing plan, and team expertise to draw potential investors.
• Conduct thorough market research and competitive analysis to better understand industry trends and customer needs.
• Mention your ice cream shop business descriptions to advertise your business and reach a wider audience.
• Build a strong online presence and an effective marketing plan to attract more customers.
• Keep a realistic and strategic financial plan to assess startup costs and secure funding resources for an ice cream business.
• Develop a delightful sample menu that represents unique ice cream offerings and encourages customers to explore different flavors.
• Use SWOT analysis tools to evaluate your strengths, weaknesses, opportunities, and threats for informed decision-making.

Ice Cream Industry Outlook

Before diving right into the guide to ice cream business plan, let’s go through some ice cream industry statistics and trends:

• The ice cream market revenue amounts to $19.13 billion in 2023, and the market is projected to rise annually by 3.64% (CAGR 2023-2028).
• The U.S. ice cream makers churned out 1.38 billion gallons of ice cream in 2022. The average American consumes roughly 20 pounds of ice cream or about 4 gallons, each year.
• For the ice cream market, volume is estimated to be 4.16 billion kg by 2028. It is expected to show a volume growth of 1.1% in 2024.
• The North American ice cream market size is projected at $22.63 billion in 2023; and is estimated to reach $26.52 billion by 2029, growing at a CAGR of 2.68% during the forecast period (2023-2029).
• The global ice cream market will reach $104.96 billion in 2029, up from $71.52 billion in 2021 due to the increasing cravings for ice cream.
• Chocolate, Cookies & cream, Vanilla, Strawberry, Buttered Pecan, and Chocolate Chip are the top ice cream flavors in the U.S.
• Non-dairy ice creams, plant-based ingredients, and low-calorie or no-sugar ice creams have gained popularity among health-conscious consumers compared to regular ice creams.

Key Components of an Ice Cream Business Plan

• Executive Summary
• Business Overview
• Market and Competitor Analysis
• Ice cream Menu
• Marketing Strategy
• Management Team
• Operational Plan
• Financial Plan

1. Executive Summary

An executive summary is a quick overview of your entire business plan. It should be clear, concise, and compelling as it attracts investors to delve further into your plan.

Start your summary with a brief description of your ice cream shop concept including the name, location, and type of ice cream shop you are running.

After that, try to outline a few important topics, from objectives and core values to a coherent vision for your brand, that will be explored in greater detail within the plan.

Clearly state your business’s unique selling proposition(USP), market opportunity, and target customers. Don’t forget to mention all the key members and financial projections of your ice cream parlor.

You can also add a 3-year profit forecast to emphasize the potential for profitability.

Lastly, conclude this section with an effective call to action for inviting potential investors or readers if they are curious about your ice cream shop.

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2. Business Overview

The business overview section compliments the executive summary and provides a quick look at your ice cream shop. Draft specific details about your business here.

First, introduce the ice cream shop’s business model, including ownership, legal structure(S-Corp, LLC or a sole proprietorship), and shop location.

Also, mention what type of business you are operating; for instance, it will be one of the below types of ice cream shop businesses:

• Self-service ice cream shop: Allows customers to fill their own containers with desired ice cream flavors and toppings.
• Ice cream truck: An easy way to reach more customers in different areas.
• Gourmet ice cream shop: Caters to customers seeking premium frozen desserts and high-quality experience.
• Franchise ice cream shop: Operates under the esteemed brand and follows the meticulous operational standards set by the franchisor.

Don’t forget to add a mission statement in this section, as it is a brief of your ice cream shop’s guiding principles. Here is an example of the mission statement for an ice cream store using Upmetrics:

Next, discuss a little bit more about your business background and how your ice cream shop works. Try to give answers for when you start your business and what are the long-term goals of your brand.

In addition, highlight any milestones you have accomplished, such as the number of customers served, positive reviews, new ice cream parlor openings, etc.

3. Market and Competitor Analysis

Launching an ice cream shop business demands a strategic roadmap and an ice cream shop industry analysis. So, take some time to go further and perform careful market research in your area.

Start this section by presenting a quick summary of the ice cream shop industry and define the local market size (in dollars), historical background, and growth potential.

With proper market research and industry analysis, you can assess that the market for ice cream shops is bustling with competition, going from self-serve frozen yogurt zones to dreamy ice cream parlors.

So, identify your target market demographics, including age, gender, income level, and preferences. Want help creating a buyer persona for your ice cream shop business?

Employ Upmetrics’ AI-powered Assistance now and write brief sections of your business plans. Follow the given prompt or revise it to make a bunch of buyer persona profiles for your target customers:

Explore the current landscape and assess key players to understand their strengths and weaknesses. Perform a thorough ice cream industry analysis to recognize direct and indirect competitors.

Direct competitors can be other ice cream shops, while frozen yogurt shops or dessert cafes can be indirect competitors.

Monitor their product offerings, pricing plan, and customer engagement approach. So, you need a strong, memorable, and coherent ice cream brand that addresses gaps in the market.

Conduct a SWOT analysis to find internal strengths & weaknesses of your ice cream shop and external opportunities & threats in the ice cream market. Based on that, outline unique selling points and competitive edge.

Not only that, you can also explain local government regulatory rules and emerging market trends that might impact the ice cream shop industry.

4. Ice cream Menu

Designing a sample ice cream menu is the most important asset for writing an ice cream shop business plan. It is a productive step in presenting your business plan to potential clients and investors.

Summarize the uniqueness of your offerings that set your brand apart from other ice cream shops. Start by listing all the flavors of ice creams, toppings, and specialty items your shop will offer. That might be:

• Classic flavors(Vanilla, Chocolate, Strawberry, Cookies and Cream, Butter Pecan, etc.)
• Signature flavors (Hazelnut Delight, Caramel Sensation, Cheesecake Bliss, Espresso Crunch, etc.)
• Seasonal Specials(Pumpkin Spice Delight, Apple Cinnamon Harvest, Lemonade Fizz Fling, etc.)
• Creative Cones(Bubblegum Burst Cone, Cinnamon Sugar Twist Cone)
• Ice cream floats
• frozen yogurt selections
• Customizable ice cream flights
• Ice cream cakes
• Sorbet and Sherbet options

Showcase that your ice cream products cater to a diverse customer base and ensure that there’s something for everyone. Clearly emphasize innovative flavors and unique combinations to grab customer attention.

Add creative names and descriptions to enhance the overall appeal of your menu. Use vibrant language to portray delightful flavors, the aroma of freshly made waffle cones, and any special features.

Implement a transparent and strategic pricing structure for delightful explorations that reflect the quality and craftsmanship behind each product.

Check the below example from Upmetrics to draft your ice cream shop product offerings:

You might enclose details about whether you will sell ice cream cakes from a local vendor or make your own, and what kind of ingredients, dairy products, flavorings, and serving methods you will feature.

If applicable, consider including any interactive elements into the menu, such as QR codes for online videos revealing the making process of irresistible offerings or customer testimonials.

5. Marketing Strategy

Demonstrate a comprehensive marketing plan to attract a diverse customer base. Develop a multifaceted approach for brand promotion and customer engagement.

Think about the key elements mentioned below to add in your sales and marketing plan:

Establish a unique personality of an ice cream store via a professional website and brand logo. Highlight your shop atmosphere, ice cream offerings, artisanal flavors,  customer reviews, and locally sourced ingredients.

Social Media platforms

Use the power of social media(Instagram, Facebook, Twitter) to present your ice cream creations. Regularly publish visually appealing content, such as high-quality images, catchy captions, and promotional activities to maximize reach.

Offline Advertising

Effectively reach your target audience using offline channels. Use traditional advertising methods like brochures, newspapers, and social gatherings. Also, get in touch with the local community through outreach initiatives.

Events and influencer collaborations

Participate in local events or carnivals to raise brand visibility. Collaborate with influencers who align with your brand value and attract their followers to your ice cream shop.

Promotions and loyalty programs

Involve special discounts, buy one get one free offer or seasonal promotions to draw new customers and retain existing ones. Also, introduce loyalty programs to offer rewards for frequent patrons.

Take a reference from the below example written using our AI assistant, describing marketing strategy for ice cream shops:

Pence’s Frozen Custard will use multiple methods to approach its target markets. Since our most difficult task will be attracting customers for that first tasting, we have a two-tiered approach. First, a mass mailing campaign will create customer awareness and generate trials. This will include coupons and our “Grand Opening” offer: with a coupon, your first dessert at Pence’s in April or May is free. The initial cost of this offer will be more than offset by repeat sales later. After this initial campaign, our marketing strategy will focus on our two target markets separately.

For 18-24-year-olds, Pence’s will distribute flyers on campus and at the bus station. We will also seek permission to place fliers on the doors of apartment rentals and apartment complexes. To further reach the “Town and Gown” niche of this market, we will purchase radio ads on specific radio stations that feature R&B music.

To reach the “first families” more effectively, we plan to sponsor events and help out with local elementary schools and after-school activities. Such plans include: sponsoring a little league team; offering a tour of the shop to elementary school students; and giving coupons and promotional information to the children to bring their families in.

All of these marketing campaigns will be supplemented by ongoing “brand awareness” campaigns, with advertisements in the local paper, interviews with the college newspaper (as the owner is a graduate), and fliers posted at popular local events. We will highlight our community service involvement as part of our “good neighbor” approach to doing business in this area.

6. Management Team

Allowing your readers or investors to know about your management team will help them have a clear idea of who is operating your ice cream shop.

So, mention the ice cream shop’s general manager, marketing team, or some combination of ice cream confectioner and financier in this section. Here is an illustration of a strong management team with the help of Upmetrics:

Highlight each individual’s specific roles and responsibilities, including their skills and prior experience relevant to ice cream businesses. If so, mention those experiences in your business plan to show their ability.

Doing so is very important to prevent any misunderstandings once the business is up and running.

Next, describe the compensation plan or salary structure in this section. This can help key stakeholders to ascertain how much percentage of the revenues is allocated to salaries. Refer to below as an example:

Not only that, you can also state advisory board members by including 2 -3 individuals who act like mentors to your business. They would direct you with strategic guidance and add credibility to your business idea.

7. Operational Plan

As specific information on day-to-day operations is a map for achieving business objectives and customer satisfaction, it’s time to emphasize a precise operational plan for an ice cream shop business.

Begin with a quick intro that summarizes the pivotal role of everyday operations and the supply chain for the frozen treats on your menu. Then, give a detailed overview of daily activities that navigate your business.

Specify the staffing requirements for your shop, defining the number of front-of-house and back-of-house associates. From scoopers to kitchen staff and cashiers, mention their roles and responsibilities.

Consider some factors like peak hours and seasonal variations to determine staffing levels. Here is an example from Upmetrics depicting the personnel plan for ice cream shops:

Facility Management

To ensure a smooth operation, discuss the daily facility management tasks such as opening and closing routines, maintaining schedules for equipment & fixtures, and making ice cream and serving customers.

Technology/software

Leverage technology/software for daily operations, including point-of-sale systems for order processing, inventory management for ingredient level tracking, and CRM tools for personalized communication or feedback.

Customer experience

Take specific steps to ensure a fun and safe customer experience. Involve staff training for a welcoming environment and cleaning protocols for food safety measures and contribute to a favorable customer experience.

8. Financial Plan

For a successful ice cream shop business, you will need a well-structured and in-depth financial plan with a realistic financial projection.

It is the most important section for investors as it offers a clear picture of the ice cream shop’s projected profitability, fiscal growth, and cash generation capacity.

While developing a financial plan, you can highlight the income statement, cash flow statement, balance sheet, break-even analysis, and funding needs for 3-5 years.

In this section, you need to make a few assumptions. it will greatly affect the financial forecasts of your business. Refer to Upmetrics’ template to make important assumptions for your ice cream shop business:

Define all the necessary components explained below in your business plan:

Income statement

An income statement is generally known as a profit and loss statement, or P&L, showing the net profit of your ice cream shop business by deducting expenses from total earnings.

Here is an example of a projected profit & loss statement for an ice cream shop business using Upmetrics:

Cash flow statement

This statement enables you to notice how much money you need to start or grow your ice cream shop business and ensure that you never run out of money.

Sometimes, you get profits but still face financial issues that could lead to bankruptcy. Thus, you will require suitable cash flow planning to avoid such cases.

Also, don’t forget to maintain this statement even for certain months before earning profits.

Balance sheet

The balance sheet indicates your ice cream shop business’s net worth at a specific point in time. It classifies all your ice cream shop’s financial data into three parts: assets, liabilities, and equity.

Typically, a balance sheet is prepared once a year. For your ice cream shop business plan, create a projected balance sheet that emphasizes the income statement and cash flow projections.

All the above financial factors can help you specify the break-even point and funding needs. Evaluate the funding resources, including bank loans, SBA-guaranteed loans, angel investors, and personal savings.

However, calculating all the financial statements from scratch can be challenging. But not to worry; here is a simple solution.

Use our robust financial forecasting tool to develop all financial aspects for launching your own ice cream shop business.

Get Your Free Ice Cream Parlor Business Plan Template

Are you ready to start writing an ice cream shop business plan? And want to get help with your business plan? Well, here you go. Download our free ice cream parlor business plan pdf now.

This expertly crafted template is designed with ice cream businesses in mind. With a step-by-step guide and example, this template assists you in simplifying your planning process and directs you with each crucial step.

Import data into your editor and start writing an ice cream shop business plan.

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Now, it’s time to craft a blueprint to turn your vision of owning an ice cream shop into reality. Launch your ice cream shop business confidently with the power of Upmetrics AI assistant .

Whether you are an experienced entrepreneur or a newbie to the business world, our innovative tools and customized business plan templates empower you to write your business plan in minutes.

Don’t let the complexity of business planning hold you back. Grab the opportunity and create a pathway for your sweet venture with Upmetrics!

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Frequently asked questions, what are the key components of an ice cream shop business plan.

Writing a professional business plan for an ice cream shop involves the following key components:

• Executive summary
• Company overview
• Market and industry analysis
• Competitor and customer analysis
• Sample menu for ice creams
• Sales and marketing plan
• Management team
• Operational plan
• Financial projections

Where can I find an ice cream shop business plan template?

There are various online platforms where you can find an ice cream shop business plan template. Consider reputable sources like Upmetrics, which offers 400+ customizable business plan templates for your specific needs.

How long should an ice cream shop business plan be?

Typically, the length of an ideal ice cream shop business plan is around 15-35 pages. It should be clear and concise yet comprehensive, covering all the essential elements of your business. The business plan length can vary based on the audience.

What should I do with my finished ice cream shop business plan?

Once your ice cream shop business plan is finished, use it as a live document. Send it to the potential investors and show your marketing & operational decisions. Regularly revisit and update it as your business grows.

What are some common mistakes made when writing an ice cream shop business plan?

Avoid below 7 common mistakes while writing an ice cream shop business plan:

• Lack of thorough ice cream shop industry and market research
• Overlooking financial projections
• Poor competition analysis
• Neglecting the importance of location
• Lack of differentiation in product offerings and menu
• Ignoring effective marketing strategies
• Avoid prioritizing customer satisfaction

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Here is a free business plan sample for an ice cream shop.

Have you been fantasizing about opening your own ice cream shop but feel overwhelmed about where to start?

In the content that follows, we will present to you a comprehensive sample business plan tailored for an ice cream shop.

As you might be aware, a meticulously formulated business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and strategies for your sweet venture.

To craft a winning plan with ease and precision, feel free to utilize our ice cream shop business plan template. Additionally, our specialists are on standby to review and refine it at no extra cost to you.

How to draft a great business plan for your ice cream shop?

A good business plan for an ice cream shop must cater to the unique aspects of this delightful and often seasonal business.

To start, it's important to provide a comprehensive overview of the ice cream market. This should include current statistics and an exploration of emerging trends, similar to what we've incorporated in our ice cream shop business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as families, young adults, tourists), and establish the distinctive positioning of your ice cream shop (gourmet flavors, locally sourced ingredients, dietary options like vegan or sugar-free, etc.).

Market analysis is the next critical component. This requires a thorough examination of local competitors, market tendencies, and consumer preferences specific to ice cream consumption.

Product offerings are central to an ice cream shop. Detail the variety of flavors, cone options, and any additional treats or beverages you plan to sell. Explain how these choices align with the desires and expectations of your target customers.

The operational plan is vital. It should outline the location of your shop, the layout of the serving and seating areas if applicable, supplier relationships for ingredients, and the process of making and serving ice cream.

For an ice cream shop, it's crucial to highlight the quality and source of ingredients, the creativity of flavor combinations, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you intend to draw in customers and keep them coming back? Discuss promotional tactics, customer loyalty programs, and potential for additional revenue streams (like catering events or offering specialty desserts).

Incorporating digital strategies, such as a website or social media engagement, is also critical in the modern marketplace.

The financial plan is another cornerstone. It should cover the initial investment, projected sales, ongoing expenses, and the point at which the business will become profitable.

Given that ice cream shops can be highly seasonal, it's imperative to plan carefully and understand your financial projections. For assistance, consider using our financial forecast for an ice cream shop .

Compared to other business plans, an ice cream shop's plan must pay particular attention to seasonality, inventory management for perishable items, and the potential for fluctuating demand based on weather and tourism.

A well-crafted business plan will not only help you clarify your vision and strategy but also attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear operational strategy for managing an ice cream shop.

By presenting a detailed and substantiated plan, you showcase your dedication and preparedness for the successful operation of your ice cream shop.

To achieve these goals while saving time, you can start with our ice cream shop business plan template .

A free example of business plan for an ice cream shop

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for an ice cream shop .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The ice cream market is a dynamic and evolving industry with significant growth potential.

Recent estimates value the global ice cream market at over 60 billion dollars, with projections indicating a continued increase due to the rising demand for innovative and premium frozen desserts.

In the United States alone, there are over 20,000 ice cream shops, contributing to an annual revenue of approximately 5 billion dollars for the ice cream industry.

These statistics underscore the popularity of ice cream as a staple treat in American culture and its substantial economic impact.

The ice cream industry is witnessing a surge in trends that cater to health-conscious and adventurous consumers.

There is a growing interest in low-calorie and sugar-free ice cream options, as well as an expansion in dairy-free and plant-based alternatives, catering to lactose-intolerant and vegan customers.

Eco-conscious consumers are driving demand for sustainably sourced ingredients and eco-friendly packaging, pushing ice cream shops to adopt greener practices.

Artisanal and craft ice cream varieties are becoming increasingly popular, with a focus on unique flavors, local ingredients, and handcrafted production methods.

Technology is also playing a role, with some shops offering customized ice cream experiences through the use of liquid nitrogen freezing or personalized mix-ins.

Online ordering and delivery services for ice cream are expanding, making it easier for customers to enjoy their favorite flavors from the comfort of their homes.

Transparency in ingredient sourcing and a focus on natural, high-quality components are important to consumers, who are more discerning about the products they consume.

These trends highlight the industry's adaptability and responsiveness to the evolving preferences and values of modern consumers.

Success Factors

Several factors contribute to the success of an ice cream shop.

Foremost, the quality of the ice cream is paramount. Shops that offer rich, flavorful, and high-quality products are more likely to build a dedicated following.

Innovation in flavor creation and presentation can set an ice cream shop apart in a crowded market.

The shop's location is critical, with high foot traffic areas often leading to increased sales and visibility.

Exceptional customer service is essential for fostering a welcoming atmosphere and encouraging repeat business.

Efficient cost management, environmental sustainability, and the ability to keep pace with dietary trends, such as offering keto or paleo-friendly options, are vital for the longevity and prosperity of an ice cream shop.

The Project

Project presentation.

Our artisanal ice cream shop project is designed to cater to the discerning palates of ice cream aficionados, with a special focus on those seeking lactose-free, vegan, and health-conscious options. Situated in a vibrant neighborhood or near popular tourist attractions, our shop will feature an array of unique and traditional flavors, all crafted with premium ingredients and offering dairy-free alternatives.

We will emphasize the quality, creaminess, and innovative flavor combinations of our ice cream to deliver an indulgent experience that doesn't compromise on dietary preferences or health.

Our ice cream shop aims to be the go-to destination for exceptional frozen desserts, contributing to the joy and satisfaction of our community and visitors alike.

Value Proposition

The value proposition of our artisanal ice cream shop is centered around providing a delightful and diverse selection of ice cream that caters to various dietary needs without sacrificing flavor or texture.

Our dedication to using high-quality, natural ingredients ensures a rich and satisfying taste experience, while our commitment to inclusivity means offering options that everyone can enjoy, regardless of dietary restrictions.

We strive to create a welcoming atmosphere where customers can explore a world of flavors, learn about the benefits of our carefully sourced ingredients, and indulge in a treat that's both delicious and responsible.

As a pillar of the community, our ice cream shop will not only serve up scoops of joy but also aim to educate and inspire healthier dessert choices.

Project Owner

The project owner is an ice cream enthusiast with a passion for creating delectable and innovative frozen treats that cater to a wide range of dietary needs.

With a background in culinary arts and a special interest in nutrition and sustainable practices, they are dedicated to establishing an ice cream shop that stands out for its commitment to quality, creativity, and customer health.

Driven by a mission to offer a delightful escape through every scoop, the owner is determined to provide a memorable experience that celebrates the joy of ice cream while promoting a lifestyle that values well-being and inclusivity.

Their dedication to excellence and love for the craft of ice cream making are the cornerstones of this project, aiming to enrich the lives of those who seek indulgence in its purest and most thoughtful form.

The Market Study

Market segments.

The market segments for this artisanal ice cream shop are diverse and cater to a wide range of customers.

Firstly, there are dessert lovers who seek out gourmet, high-quality ice cream with unique flavors and natural ingredients.

Secondly, health-conscious individuals who prefer ice cream made with organic, low-fat, or alternative milk options form another significant segment.

Additionally, the market includes families looking for a fun and delicious treat for all ages, as well as tourists seeking to indulge in local specialties.

Lastly, local businesses and event planners represent a segment interested in catering services for parties, corporate events, and special occasions.

SWOT Analysis

A SWOT analysis of this artisanal ice cream shop project highlights several key points.

Strengths include a passion for creating handcrafted ice cream, the use of high-quality and locally sourced ingredients, and a strong brand identity centered around a unique customer experience.

Weaknesses might encompass the seasonal nature of ice cream sales and the potential for higher production costs associated with premium ingredients.

Opportunities can be found in the growing trend towards artisanal and craft foods, the ability to create a strong online presence, and the potential to expand the product line to include vegan and allergy-friendly options.

Threats could involve the competitive landscape of the ice cream market, fluctuating prices of dairy and other key ingredients, and the need to maintain consistent quality and innovation to retain customer interest.

Competitor Analysis

Competitor analysis in the ice cream industry shows a mix of traditional ice cream parlors and modern, innovative shops.

Direct competitors include other artisanal ice cream shops, large ice cream chains, and supermarkets with a variety of frozen dessert offerings.

These competitors vie for the attention of consumers who value taste, quality, and a memorable buying experience.

Potential competitive advantages include the uniqueness of flavor combinations, the shop's ambiance and location, customer loyalty programs, and the ability to cater to dietary restrictions and preferences.

Understanding the competitive landscape is crucial for carving out a niche and ensuring customer satisfaction and repeat business.

Competitive Advantages

Our dedication to crafting exceptional ice cream from scratch is the cornerstone of our competitive edge.

We offer an ever-changing menu of inventive flavors, all made with care from the finest ingredients, to deliver unparalleled taste and quality.

Our commitment to sustainability, through eco-friendly practices and packaging, resonates with environmentally conscious consumers.

We also engage with our community by hosting events and collaborating with local businesses, which helps to strengthen our brand's presence and loyalty among our customers.

Transparency in our ingredient sourcing and production processes further solidifies trust in our brand, ensuring that our customers feel good about every scoop.

You can also read our articles about: - how to open an ice cream shop: a complete guide - the customer segments of an ice cream shop - the competition study for an ice cream shop

The Strategy

Development plan.

Our three-year development plan for the artisanal ice cream shop is designed to be both progressive and responsive to market trends.

In the first year, our goal is to establish a strong local presence and build a loyal customer base by offering unique, high-quality ice cream flavors and exceptional service.

The second year will focus on expanding our reach by setting up additional outlets in high-traffic areas and possibly exploring franchising opportunities.

In the third year, we plan to diversify our product line to include vegan and dairy-free options, catering to a wider range of dietary preferences, and to initiate collaborations with local food artisans to create exclusive flavors.

Throughout this period, we will prioritize customer satisfaction, innovation in flavor creation, and sustainability in our operations to solidify our reputation in the ice cream market.

Business Model Canvas

The Business Model Canvas for our ice cream shop targets not only ice cream lovers but also those with dietary restrictions and health-conscious individuals seeking indulgent yet mindful treats.

Our value proposition revolves around offering a memorable experience through a variety of premium, handcrafted ice cream flavors made from locally sourced ingredients.

We plan to sell our products through our physical shops and online platforms, utilizing key resources such as our state-of-the-art ice cream making equipment and our team's culinary expertise.

Key activities include crafting unique ice cream flavors, engaging with the community, and maintaining a strong online presence.

Our revenue streams will be generated from the sale of ice cream products, while our costs will be associated with ingredients, production, and marketing efforts.

Access a detailed and customizable Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on creating an immersive brand experience.

We aim to captivate our target market by showcasing the artistry behind our ice cream creations and emphasizing the use of natural, high-quality ingredients. Our promotional tactics include interactive social media campaigns, local event sponsorships, and in-shop flavor sampling events.

We will also seek partnerships with local businesses and food influencers to increase brand visibility and credibility.

By leveraging digital marketing and community engagement, we will build a strong brand that resonates with customers seeking a delightful and authentic ice cream experience.

Risk Policy

Our risk policy for the ice cream shop is focused on mitigating risks associated with perishable goods, customer health, and market fluctuations.

We will implement rigorous quality control measures to ensure the freshness and safety of our ingredients, and we will adhere to strict sanitation protocols to prevent contamination.

Cost management strategies will be in place to navigate the volatile prices of premium ingredients. Additionally, we will maintain comprehensive insurance coverage to protect against unforeseen liabilities.

Our commitment is to deliver safe, high-quality ice cream while ensuring the financial stability and longevity of our business.

Why Our Project is Viable

We are passionate about creating an ice cream shop that stands out for its innovative flavors and quality craftsmanship.

With a focus on customer experience, community involvement, and a responsive approach to dietary trends, we believe our business is well-positioned to thrive in the competitive ice cream market.

We are dedicated to adapting our strategies to meet customer demands and are excited about the potential to grow a sustainable and beloved ice cream brand.

We welcome the opportunity to make a positive impact on the community and look forward to the sweet success of our ice cream shop.

You can also read our articles about: - the Business Model Canvas of an ice cream shop - the marketing strategy for an ice cream shop

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for an ice cream shop and our financial plan for an ice cream shop .

Initial expenses for our artisanal ice cream shop include the purchase of commercial ice cream making equipment, freezers for storage and display, renovation of the retail space to create an inviting atmosphere, procurement of high-quality, natural ingredients, and staff training to ensure the production of premium ice cream. Additionally, costs will be allocated for brand development and targeted marketing campaigns to attract ice cream enthusiasts.

Our revenue assumptions are based on a thorough analysis of the local market's demand for artisanal and specialty ice cream, taking into account the increasing trend towards gourmet frozen desserts and unique flavor experiences.

We expect sales to grow steadily as we establish our brand and reputation for offering a diverse range of unique and traditional ice cream flavors made with high-quality ingredients.

The projected income statement outlines expected revenues from ice cream sales, production costs (ingredients, labor, utilities), and operating expenses (rent, marketing, salaries, etc.).

This leads to a forecasted net profit that is essential for assessing the long-term profitability of our ice cream shop.

The projected balance sheet will reflect assets such as ice cream making equipment, ingredient inventories, and liabilities including any loans and foreseeable expenses.

It will provide a snapshot of the financial health of our ice cream shop at the end of each fiscal period.

Our projected cash flow statement will detail the inflows and outflows of cash, enabling us to predict our financial needs. This is crucial for maintaining a healthy cash balance to support operations and growth.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial costs, such as savings, loans, or investor capital.

We will keep a close eye on the working capital requirement for our ice cream shop to ensure we have sufficient funds to support day-to-day activities, including ingredient purchases, inventory management, and payroll.

The break-even analysis will determine the volume of sales we need to achieve to cover all our costs, including the initial investment, and to begin generating profits.

It will signal the point at which our business becomes financially sustainable.

Key performance indicators we will monitor include the profit margin on our ice cream sales, the current ratio to evaluate our ability to meet short-term liabilities, and the return on investment to gauge the efficiency of the capital we have invested in our ice cream shop.

These metrics will assist us in assessing the financial performance and overall success of our venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for an ice cream shop .

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Ice Cream Shop Business Plan Template

Written by Dave Lavinsky

Ice Cream Shop Business Plan

You’ve come to the right place to create your Ice Cream Shop business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Ice Cream Shop businesses.

Below is a template to help you create each section of your Ice Cream Shop business plan.

Executive Summary

Business overview.

Frostee Delights Shop is a startup ice cream company located in Nashville, Tennessee. The shop is founded by Janice Maynor, who has experience in operating an ice cream shop. Now, with the expertise of knowledge and business acumen, she has determined she can confidently start and effectively grow a successful ice cream shop. She believes her experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of ice cream making and selling will provide everything needed for long-term growth and profitability.

Frostee Delights Shop will provide a comprehensive array of ice creams, sherbets, frozen yogurt and other assorted frozen treats for a wide variety of clients. Frostee Delights Shop will be the premier ice cream shop, providing frozen and delicious products to each client while supporting the strategic goals of the shop. Frostee Delights Shop will be the ultimate choice in ice cream and frozen treats for clients to ensure that every need of the customer is fully and completely met.

Product Offering

The following are the products and services that Frostee Delights Shop will provide:

• A wide range of frozen dessert treats, including ice cream, frozen yogurt, sherbets, nonfat frozen ice treats and Italian gelatos
• Ice cream cones in various configurations, including giant waffle cones, sweet tortilla cones, and specialty chocolate-dipped cones
• Nonfat and low fat frozen desserts
• Free “Today’s My Birthday!” ice cream cone
• Gluten-free waffle cones and gluten-free frozen treats
• Prepared Ice cream cakes in multiple sizes for pick-up
• Online “Speedy 15 Minute” express pick-up service
• Discount for orders over $40; Discount for parties and special events
• Free delivery on orders over $100

Customer Focus

Frosty Delights Shop will target all individuals within the greater Nashville area. They will target families, birthday party groups, and wedding parties. They will also target citywide businesses and government entities that occasionally host large groups. They will target schools with K-12 students, as well as city colleges and universities.

Management Team

Frostee Delights will be owned and operated by Janice Maynor. She recruited her former assistant manager, Donna LaCree, to be her shop operations manager and she recruited Tomas Lawinson to be her human resources manager.

Janice Maynor is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large nationally-owned ice cream shop upon graduation. She has been a manager for over ten years.

Donna LaCree is a graduate of Pine Community College, where she earned her Associate of Arts degree in business administration. She has worked with Janice Maynor as an assistant for over six years and will take on the role of operations manager in the startup company.

Tomas Lawinson has been a human resources manager for five years, working within a retail chain of stores to oversee employee hiring, human resource practices and procedures, and assist in management. He will become the human resources manager for the startup company.

Success Factors

Frostee Delights Shop will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team at the Frostee Delights Shop
• Comprehensive menu of ice cream and frozen treats with many specialty desserts to suit every consumer.
• Special discounts for large group orders.
• “Speedy 15-minute Express” for pick-up.
• Free delivery for orders over $100.
• Frostee Delights Shop offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Frostee Delights Shop is seeking $200,000 in debt financing to launch its ice cream shop. The funding will be dedicated toward securing the shop space and purchasing equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Shop space build-out: $20,000
• Equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for the Frostee Delights Shop.

Shop Overview

Who is frostee delights shop.

Frostee Delights Shop is a newly established, full-service ice cream shop in Nashville, Tennessee. Frostee Delights Shop will be the most reliable, cost-effective, and delicious choice for everyone in Nashville and the surrounding communities. Frostee Delights Shop will provide a comprehensive menu of ice cream and frozen dessert products for all individuals, families and parties to utilize. Their full-service approach includes a comprehensive menu of ice cream flavors, specialty frozen desserts and ice cream cakes.

  Frostee Ice Cream Shop will offer a wide, delicious array of excellent ice cream treats, prepared with quality ingredients and expert precision. The team of “ice cream professionals” at the ice cream shop are highly-qualified and experienced in ice cream making and frozen dessert preparation. Frostee Delights Shop removes all headaches and issues of the hunt for excellent ice cream and frozen desserts and ensures all customer needs and desires for ice cream are deliciously met while delivering the best customer service.

Frostee Delights Shop History

The Frostee Delights Shop is owned and operated by Janice Maynor. She is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large, nationally-owned ice cream shop upon graduation. She has been a manager in the shop for over ten years. Customers have appreciated the care and attention Janice consistently offers and have determined to follow her to the new ice cream shop.

Since incorporation, Frostee Delights Shop has achieved the following milestones:

• Registered Frostee Delights Shop, LLC to transact business in the state of Tennessee.
• Has a contract in place for a 10,000 square foot shop at one of the midtown buildings
• Reached out to numerous contacts to include Frostee Delights Shop in their online conversations.
• Began recruiting a staff of two and two office personnel to work at Frostee Delights Shop.

Frostee Delights Shop Services

The following will be the services Frostee Delights Shop will provide:

• Nonfat and lowfat frozen desserts

Industry Analysis

The ice cream shop industry is expected to grow over the next five years to over $90,160 million. The growth will be driven by the increased interest of consumers and the wide variety of flavors and frozen desserts available. Global experimentation with flavors, cones and toppings has increased consumer interest and created repeat consumer business across the spectrum of cities and towns globally.

Costs will likely be reduced as technology and software are introduced to both speed the process of ice cream and frozen dessert preparation, as well as methods to enrich and improve the flavors and consumer offers that ice cream desserts can provide for consumers. In addition, software will be further utilized to process day-to-day operations more quickly and with greater efficiency, thereby reducing costs overall.

Customer Analysis

Demographic profile of target market.

Frostee Delights Shop will target all individuals within the greater Nashville area. They will target families, birthday party groups, and wedding parties. They will also target citywide businesses and government entities that occasionally host large groups. They will target schools with K-12 students, as well as city colleges and universities.

Customer Segmentation

Frostee Delights Shop will primarily target the following customer profiles:

• Individuals seeking upmarket ice cream flavors and frozen desserts
• Individuals seeking specialty ice creams, such as gluten-free and sugar-free options
• Families and those celebrating special events
• Businesses, government entities and corporations
• Area colleges and universities

Competitive Analysis

Direct and indirect competitors.

Frostee Delights Shop will face competition from other companies with similar business profiles. A description of each competitor Shop is below.

Jack’s Ice Cream Shack

In 2000, Jack Howell began his ice cream business by renting a portable trailer that hitched to the back of his personal truck. Inside the trailer, he outfitted ice cream machines with various flavors and he arranged ice cream toppings to suit all tastes. Jack opened his mobile ice cream shack on the University of Tennessee campus and began a successful shack business. He now has seven mobile ice cream “shacks,” which are transported to sporting events, city gatherings, nearby tourist attractions and large parties.

Offering only three basic ice cream flavors; vanilla, chocolate and strawberry, Jack Howell depends on a wide variety of toppings to bring unique experiences to his customers. Cut fresh fruit, chocolate chips, gummy worms, and other fun toppings round out the ice cream flavors and bring repeat customers back to Jack’s shacks. The company recently franchised the model and concept nationally to a wide and receptive number of potential franchisees.

Sweet Libations!

Sweet Libations! is owned and operated by Noel Harding, who began the company in 2020 to serve customers who prefer ice cream and frozen yogurt in beverages of all kinds. The company has seen modest success to date by serving such favorites as Cold Press Ice Cream Coffee and Pineapple Frozen Fruit Punch. Sweet Libations! Is located in a mid-city retail area, where shoppers congregate and walk on a regular basis. Noel Harding managed a retail ice cream shop within the downtown Nashville area for over fifteen years before he opened this specialty beverage company. Customers primarily come from the surrounding retail and commercial companies in the city area.

The Hot & Spicy Delicacy Shop

The Hot & Spicy Delicacy Shop caters to consumers who love to experiment with distinctive flavors within gourmet foods. Although not a direct competitor, the shop pulls consumers from the mid-city area by offering quirky desserts and beverages that are not found in any other locations. For example, consumers can order a tasting menu of “Everything Chilies,” which contains glasses of chili pepper ice cream, chili pepper pie and chili pepper pressed juice. This quirky concept is appealing to tourists and others who enjoy distinctive flavors, but not all consumers will choose the experience. Many ice cream choices can be found nowhere else, which appeals to the discriminating consumer looking for an unusual experience. Tami Ray and Tommy Sanger have owned and operated this shop for almost twenty years.

Competitive Advantage

Frostee Delights Shop will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Frostee Delights Shop will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees provides a customized ice cream or frozen treat cone for each individual
• Unbeatable pricing for clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Frostee Delights Shop is as follows:

Word of Mouth/Referrals

Frostee Delights Shop has built up an extensive list of contacts over the years by providing exceptional service and expertise to former customers. The contacts and clients will follow the new startup by visiting, posting the visits online and talking about the shop to help spread the word of Frostee Delights Shop.

Professional Associations and Networking

Trade associations and networking in local and regional groups will be an immediate plan within the Frostee Delights team. Offers to get involved with charitable efforts or citywide events will be made, as each event and group may be potential customers and future business. Special discounts will be offered during the first 90 days of business.

Print Advertising

Two weeks before launch, all residents of Nashville will receive a special invitation to the launch of the Frostee Delights Shop, along with a gift card good for a free cone. In addition, the shop employees will visit companies and area businesses with free ice cream cones for employees to encourage new customers and business in the months ahead.

Website/SEO Marketing

Frostee Delights Shop will fully utilize their website. The website will be well organized, informative, and list all the products that Frostee Delights Shop provides. Daily specials will be included. The website will also list their contact information and list their availability for large-order deliveries. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Ice Cream Shop ” or “Ice Cream near me,” the Frostee Delights Shop will be listed at the top of the search results.

The pricing of the Frostee Delights Shop will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Frostee Delights Shop. Operation Functions:

• Janice Maynor will be the owner and President of the Shop. She will oversee all staff and manage client relations. She has spent the past year recruiting the following staff:
• Debbie Perkins, as the Shop Assistant will manage the ordering, stocking and inventory of products and supplies for the shop.
• Beth Saylar, the new marketing manager, will provide all marketing for the Frostee Delights Shop, including digital and hard copy promotions.

Milestones:

Frostee Delights Shop will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease shop space
• 5/15/202X – Finalize personnel and staff employment contracts for the Frostee Delights Shop
• 6/1/202X – Finalize plans for Frostee Delights Shop customers
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Frostee Delights Shop
• 7/1/202X – Frostee Delights Shop opens its doors for business

Frostee Delights will be owned and operated by Janice Maynor. Janice Maynor is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large nationally-owned ice cream shop upon graduation. She has been a manager for over ten years.

Donna LaCree is a graduate of Pine Community College, where she earned her Associate of Arts degree in business administration. She has worked with Janice Maynor as an assistant in the ice cream shop for over six years and will take on the role of operations manager in the startup company.

Financial Plan

Key revenue & costs.

The revenue drivers for Frostee Delights Shop are the fees they will charge to XXX for their services.

The cost drivers will be the overhead costs required in order to staff Frostee Delights Shop. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Frostee Delights Shop is seeking $200,000 in debt financing to launch its XX. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 575
• Average Revenue per Month: $29,250
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Ice Cream Shop Business Plan FAQs

What is an ice cream shop business plan.

An ice cream shop business plan is a plan to start and/or grow your ice cream shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Ice Cream Shop business plan using our Ice Cream Shop Business Plan Template here .

What are the Main Types of Ice Cream Shop Businesses?

There are a number of different kinds of ice cream shop businesses, some examples include: Self serve ice cream shop, ice cream truck, and gourmet ice cream shop.

How Do You Get Funding for Your Ice Cream Shop Business Plan?

Ice Cream Shop businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Ice Cream Shop Business?

Starting an ice cream shop business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop An Ice Cream Shop Business Plan - The first step in starting a business is to create a detailed ice cream shop business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your ice cream shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your ice cream shop business is in compliance with local laws. 3. Register Your Ice Cream Shop Business - Once you have chosen a legal structure, the next step is to register your ice cream shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your ice cream shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Ice Cream Shop Equipment & Supplies - In order to start your ice cream shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your ice cream shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful ice cream shop business:

• How to Start an Ice Cream Shop

Ice Cream Shop Business Plan Template

Open your Ice Cream Shop with our comprehensive business plan template. It encompasses targeted market research for the dessert and frozen treats sector, along with financial projections to secure your success in the ice cream industry.

Download the template today!

Features of our ice cream shop business plan template:.

Market Research: Analyze local ice cream market trends and consumer preferences.

Unique Selling Proposition: Clearly outline your shop's distinctive ice cream flavors and target audience.

Financial Projections: Forecast revenue, expenses, and profitability accurately for informed decision-making.

Marketing Strategy: Develop customized marketing plans to promote your delectable ice cream offerings.

Benefits of Using Our Template:

Time-Saving: Utilize our pre-designed template to streamline the planning process and focus on refining your ice cream concept.

Clarity and Direction: Stay on track with essential elements of your business plan for optimal success.

Enhanced Success Opportunities: Increase your chances of success by presenting a comprehensive plan to potential investors or partners, showcasing your commitment to providing exceptional ice cream products.

Ice Cream Shop Business Plan Frequently Asked Questions

Q: why do i need a business plan for my ice cream shop.

A: A business plan for your ice cream shop is essential for guiding your success in the industry. It helps analyze the market, set objectives, and devise strategic approaches. Additionally, a well-structured plan can attract potential customers, investors, or partners interested in supporting your venture.

Q: What are the key components of an ice cream shop business plan?

A: A comprehensive business plan for an ice cream shop should include vital elements such as market analysis, your shop's business model, financial projections, marketing strategies, and operational plans tailored to the ice cream industry. These components are essential for understanding the market, managing finances, and outlining how you will provide quality ice cream to your customers.

Q: How can an ice cream shop business plan help in securing funding or partnerships?

A: A well-prepared business plan demonstrates to potential investors, lenders, or partners your understanding of the ice cream industry, a strong business model, and a clear strategy for delivering quality ice cream while achieving financial sustainability. Financial projections play a vital role in showcasing the potential for a return on investment. Presenting a comprehensive business plan can significantly enhance your chances of obtaining the necessary capital to establish or expand your ice cream shop, highlighting your commitment to providing exceptional ice cream.

We Know a Good Business Plan When we See One

Collectively, our team has reviewed thousands of business plans and has nearly 20 years of experience making SBA loans. We've also helped more than 50,000 businesses create financial projections across many industries and geographies.

Adam served as Executive Director for a SBA microlender in Indiana for over 10 years helping businesses and reviewing thousands of business plans.

Grace has built hundreds of custom financial models for businesses as well as our projection templates which are used by thousands of businesses every year.

Kyle served as an SBA loan officer for 7 years working directly with startups and business owners to review their business plans, projections, and prepare their loan package.

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Ice Cream Business Plan Template & Guidebook

Whether you are a seasoned ice cream maker or looking to break into the industry, having a comprehensive and effective business plan is essential for achieving success. The #1 Ice Cream Business Plan Template & Guidebook provides all the resources you need to create a thorough and easy-to-follow business plan that outlines the steps to start and maintain a successful ice cream business. With this guidebook, you can take advantage of expert advice, relevant tips and templates, and concise information to help plan your venture with confidence.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Ice Cream Business [11 Steps]
• 10+ Best & Profitable Ice Cream Business Ideas [2023]
• 25 Catchy Ice Cream Business Names:
• List of the Best Marketing Ideas For Your Ice Cream Business:

How to Write a Ice Cream Business Plan in 7 Steps:

1. describe the purpose of your ice cream business..

The first step to writing your business plan is to describe the purpose of your ice cream business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a ice cream business:

Our mission at [NAME OF COMPANY] is to provide delicious and unique ice cream offerings to our customers, creating a positive and memorable experience for each of them. We are committed to using premium ingredients to make the best ice cream, and we strive to be an inspiring and innovative leader in the industry.

2. Products & Services Offered by Your Ice Cream Business.

The next step is to outline your products and services for your ice cream business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your ice cream business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your ice cream business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your ice cream business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a ice cream business?

• Equipment: Freezer, ice cream maker, tables and chairs, dipping cabinets and refrigerators
• Supplies: Ice cream containers, scoops, spoons, bowls, glassware and linens
• Permits: Health/food handling permit, sales tax permit and business license

5. Management & Organization of Your Ice Cream Business.

The second part of your ice cream business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your ice cream business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Ice Cream Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a ice cream business varies based on many different variables, but below are a few different types of startup costs for a ice cream business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your ice cream business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your ice cream business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your ice cream business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Ice Cream Business Plans:

Why do you need a business plan for a ice cream business.

A business plan is essential for any business, including an ice cream business, as it outlines the goals and objectives of the organization, provides a roadmap for achieving those goals, and helps entrepreneurs secure financing to get started. A business plan will help to clarify the key components of the ice cream business and identify potential risks and opportunities. Additionally, it will provide a structured approach for analyzing market data and developing marketing strategies that can help an ice cream business achieve success.

Who should you ask for help with your ice cream business plan?

You should ask for help from a business consultant, accountant, or lawyer who specializes in small business planning. They can provide you with expertise and guidance on how to effectively create a successful plan for your ice cream business. Additionally, your local Small Business Administration (SBA) office can also provide training and advice for starting a business.

Can you write a ice cream business plan yourself?

Yes, it is possible to write a ice cream business plan yourself. A business plan is a document that outlines your company's goals, strategies, target customers, and financial projections. When writing a business plan for an ice cream business, you should include details about your product offerings, pricing strategies, marketing plans, operations, and financials. You should also include a competitive analysis to make sure that your plans are in line with the industry standards. Additionally, you should use market research to discover trends and consumer demand within your particular target market.

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Soft Serve Ice Cream Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Frozen Yogurt

Do you want to start an ice cream business and need to write a plan? If YES, here is a sample soft serve ice cream business plan template & feasibility report.

Soft serve (also called crème or soft ice cream) is a type of frozen dessert that is softer than ice cream and is dispensed from a machine instead of being served by hand. Soft serve is a great low maintenance frozen treat. With the option of adding it to desserts to expand your menu, you can include it in crepes, churros, Belgium waffles, or sundaes that children can personalize on their own.

This dessert comes at a lower cost and parents love the low price. With it being more fiscally beneficial, you will be able to get into the ice cream business for less.

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While similar to ice cream, it is not technically ice cream. This product became very popular amongst consumers who preferred the lighter texture. Now, most major ice cream brands use this manufacturing process. It also made possible the soft ice cream machine in which an ice cream cone is filled beneath a spigot on order.

Soft serve is generally lower in milk-fat (3 percent to 6 percent) than ice cream (10 percent to 18 percent) and is produced at a temperature of about -4 °C. Ice cream is stored at -15 °C. A warmer temperature allows the taste buds to detect more flavor.

Soft serve contains air introduced at the time of freezing. The air content, called overrun, can vary from 0 percent to up to 60 percent of the total volume of finished product. For soft serve ice cream, it is generally accepted that the ideal air content should be between 33 percent and 45 percent of volume.

More than this and the product loses taste, tends to shrink as it loses air, and melts more quickly than that with less air. The right combination of air and temperature is as important to the taste of the finished product as the other ingredients.

Starting a soft serve ice cream business can become ideal and profitable when done right. If you open your store in an area that receives lots of traffic, especially during the warmer months, this business can be rewarding.

Note that the more clearer your vision is for your store, the greater your chances of effectively completing required paper filings, designing a comfortable and attractive store and hiring the most qualified staff in time for your grand opening.

It’s also necessary that you create a detailed business plan for your ice cream store. Include the flavors of ice cream you will serve. Note whether your store will create birthday and holiday ice cream trays for customers to purchase and enjoy.

Consider including the days and hours that your store will be open for operation. Take your time to research your competition. Identify specific steps you will take to gain ample customer support to successfully compete with other local ice cream stores.

Address the ways you will alert the media and the public about your business. Don’t forget that you could also reach out to magazine editors and request that they write a review on your shop. Include your budget and the amount of capital your business will start with and how you will raise additional capital.

A Sample Soft Serve Ice Cream Business Plan Template

1. industry overview.

According to reports, the Global Ice Cream Market was valued at $68,072 million in 2016, and is expected to peak at $97,301 million by 2023, with a CAGR of 5.4 percent from 2017 to 2023. Ice cream is dairy product which is sweetened with either natural sugar or artificial sweeteners.

Most ice creams are provided by the companies present in the market, including hard ice cream, soft ice cream, light ice cream, low-fat ice cream, and others. Summer is the most likely season for the consumption of ice cream and related products.

The rise in ice cream demand is driven by availability of various flavors, which has led ice cream consumers to pay a premium price for these products, which in turn increases the revenue of the market. Industry businesses are growing their product range by including functional ingredients, organic herbal fillings, and exotic flavors in product formulations to meet the changing consumers’ demands.

For example, companies are including other exotic flavors such as tropical fruits, lemons, and coconuts to cater to changing taste of consumers. Also, health-conscious customers prefer a low-calorie and low-fat ice cream called Skinny Cow. In this way, product innovation in ice cream products drive growth and development of the market globally.

Apart from this, retail channels such as hypermarkets, supermarkets, convenience stores, discounters, forecourt retailers, and grocery stores act as global marketing tool that assist in building an impressive premium image and increase brand exposure of wide variety of ice cream products.

Note that the continued expansion of these retail channels will keep engineering the growth of ice cream market size. However, the health concerns associated with ice creams restrain market growth. Just like it was stated above, product innovation, economic growth, rise in disposable income, and retail market expansion are projected to have high impact on ice cream market share.

Product innovation will diversify the offerings and assist in meeting varying consumer demands while economic growth will continue to increase the spending power of customers. As a new entrant in this industry, note that consumers consider ice cream as snack and it is one of the main reasons for the growing consumption of take-home segment.

In 2016, the take-home segment accounted for the highest share, with a CAGR of 5.3 percent from 2017 to 2023. The growth is also expected because of rising disposable income, the introduction of new flavors from the manufacturers, and increased consumption of ice-cream as a snack option boosts the market for ice cream products.

According to experts, the Asia-Pacific will witness the highest growth rate, due to the growing demand from the emerging economies such as india, China, Indonesia, and others. Howbeit, increased disposable income and rise in standard of living boost the growth of market.

India and China are projected witness significant growth during the ice cream market forecast. Australia is the most attractive market for ice cream manufacturers.

Ice cream market in Australia is approximately 10 percent of the overall country’s food industry. Also, hypermarkets and supermarkets were the second leading distribution channel in Australia. However, the hypermarkets and supermarkets are expected to be the fastest growing distribution channel in the country.

2. Executive Summary

Soft Amazing Cream (SAC) is a homemade ice cream that will be easily tailored to suit the taste and preferences of individual businesses and clients. It’s a sub-company engineered by Fruit Factory to provide quality and unique soft ice creams to the general populace.

Our production facility will be located in Back Bay Boston. Our use of locally grown fruit utilizes the Great Boston made products and promotes value added processing.

All our products will be sold by contract to upscale customers via hotels, convention centers, and restaurants. Our soft ice cream will be packaged in 11.7L pails that are labeled with a list of the ingredients and contact info. Each 11.7L pail will be priced at $44.23.

Our intention at SAC is to grow and reach maximum sales capacity of 90,000L of ice cream by the fourth year. Initial sales for SAC will be 18,000L with gradual increases in the following three years until maximum production capacity is reached in year four. We plan to have just two employees as we begin.

We will use a corporation as our business structure and just one owner will manage the business while the other will produce and market the ice cream. The initial capital investment required for SAC operation is $810,266. The project internal rate of return for the SAC is 22.1 percent with a net present value of $161,358.

All the fruit used in our ice creams and dessert are primarily processed at Fruit Factory’s farm with the exception of the cherries. All the strawberry, raspberry and apple is processed, packaged and stored at the owner’s home until they are sold either as fresh fruit or further processed.

However, SAC uses the Tufts University sorting tables and cherry pitter at the biotechnology facility.  The cherries are sorted, washed, pitted and packaged at this location.

SAC entered the Greater Boston Farmers Market in 2019 where the selling of fresh and frozen fruit started, with a variety of home baked goods that are made in the owner’s home. Also, to add value to the fruit and increase the length of the selling season, SAC held an agreement with a local ice cream company.

This agreement involves SAC selling our fruit to the local company who uses the fruit to make ice cream. Then, we buy the ice cream back from the local company and sell it as scooped cones at farmers markets. The majority of our business is done at the Greater Boston Farmers Market or privately at the Old Church Market.

However, we have also sold products at Hynes Convention Center, Boston Children’s Hospital and at various hypermarkets around Back Bay Boston.  Potential customers that we plan to investigate include the Downtown Boston Marketplace, South End Historic District, and other restaurants in and around Boston.

3. Our Products and Services

At SAC, we will sell 11.7L quantities of premium soft serve ice cream. The premium soft ice cream is currently available in nine varieties, which are outlined below. The ice cream is made from fresh fruit, ice cream mix, and a few additional ingredients that are used for flavoring.

At SAC, we grow and sometimes purchase fresh fruit at market prices during the summer months. The additional flavorings are purchased from a Grocery Store. The ice cream will be packaged in 11 x 12 x 7 white plastic pails.

Each pail will have a label listing the company name and address, the product name, the net quantity in the pail, a best before date, a list of ingredients, and the company’s logo. Nutritional information will be provided on a hand out sheet. Our current flavor offerings include;

• Strawberry Rhubarb
• Raspberry Cheesecake
• Cherry swirl
• Cherry with Dark Chocolate Flakes
• Chocolate Raspberry Fudge
• Bumble Berry (A berry mixture)
• Sour Cherry Gelato
• Lemon Raspberry

4. Our Mission and Vision Statement

• Fruit Factory wants to focus on adding value to their fruit by establishing itself as a reputable ice cream company.
• The more reason we want to create a sub company, Soft Amazing Cream (SAC), by creating brand awareness for our ice cream and establishing relations and customer loyalty by selling our ice cream through other retailer establishments.
• We have reached a point where we cannot advance our business without building our own facility and eliminating the cost of employing other middle men to process their fruit and make our ice cream for us.
• We want to construct a certified processing facility where we can process our fruit, make our products, and produce our own ice cream.
• Our mission at SAC is to explore a niche market in the Boston premium ice cream industry by positioning SAC as a company that provides a unique option that allows customers to tailor a signature ice cream brand to meet the needs of the menu at their locale.

Our Business Structure

At SAC, we plan to invest in a board of experts and advisors to help us shape our success and business path. This highly influential Board of Advisors will include The Boston University Food Science Department, Turf University Plant Science Department, a Lawyer, an Accountant and a Plantation.

This forum will improve the skill pool that the owners will bring to the business while providing fresh perspectives on building our business. This corporation has chosen this board in order to give mentorship and strategic advice in the areas of fruit processing, ice cream production and financial/legal issues.

Some advisors were chosen as they have been instrumental in providing much practical advice on how to properly process fruit, specifically the dwarf sour cherries and the haskap. One has been chosen as he is a mentor and teacher in the process of ice cream production.

The lawyer and accountant are included as advisors as they will periodically be involved in reviewing the financial and legal matters of SAC as it grows and develops. The advisors will not be directly involved in the day-to-day operation of the business nor will they have power over the decisions made.

5. Job Roles and Responsibilities

First, the owners have created a partnership in which they have a legal relationship to carry on the profit-motivated business of SAC. Both own fifty percent of the business and mutually make all of the company’s decisions. They both possess good management skills and know all of the workings of SAC. Both will receive a salary based on the amount of work that they do for the company and any earnings will be split equally between the two of them.

• Fruit Inventory and Processing Manager

One owner will actively be involved in managing inventory, doing repairs and maintenance, and helping to process the fresh fruit bought in to the business. While the other will have a larger role in processing the fruit required for making the ice cream. One will have a larger role in the day-to-day maintenance of the machines required to process the fruit, while the other will devote much more time to the physical processing.

• Ice Cream Production Manager

The owner will be charged with creating ice cream mix recipes that align with the needs of the business in terms of quality, practicality, and cost efficiencies for SAC. He will also be responsible for creating a contract with Manley (or a local dairy) that will assemble the ice cream mix for him to purchase.

Hence, he will be in charge for ensuring he has enough ingredients in inventory to meet production needs. Given production limitations of the batch freezer, he will be able to make 90,000L of ice cream each year which mandates him to spend approximately eight hours a day making ice cream 245 days of the year.

• Sales and Marketing Managers

The owner will also at the beginning assume the role in marketing and selling Ice Cream.  This role will include identifying markets, establishing relations with clients, pricing the product, promoting the ice cream brand and, monitoring logistics systems.

He will spend approximately one day of the scheduled work week on this role, which equals approximately 500 hours a year spent working on this role. Additionally, the other owner will be involved in marketing by being in charge of distribution duties.

6. SWOT Analysis

To achieve success in this industry, SAC must be positioned as offering a unique product with high quality and premium prices reflecting this. Our plan is to differentiate our company from our competition by developing a niche market with Hotels and Convention Centers, High End Local Restaurants, and Community Events as our customers.

We have to differentiate by providing the opportunity for our customers to create unique signature brands of soft serve ice cream which SAC will produce for them.

All our products must be positioned in a manner that customers will see our company as providing flexible service that can tailor the soft ice cream to meet individual needs. We undertook a detailed SWOT analysis to enable us achieve the above goals. Clearly summarized below is the result of our SWOT Analysis;

• Education in ice cream production
• Experience with product and customers
• Ease of communication due to small work force
• Prior knowledge of fruit processing
• Already Purchased Land
• Fruit is grown in close proximity to processing facility
• Facility located off of a paved road
• More land for building expansion is easily acquired
• Transport costs are still minimal
• Situated in lower tax assessed area
• Intense workload for employees
• Need to purchase buildings and equipment which will come at a high cost
• Freezer space will be an important part of the facilities but the company’s needs may change drastically over time
• Initial start-up costs will be large and take a large amount of capital

Opportunities

• Need for premium ice cream in Greater Boston hotel and convention centers
• Contracting product out during the slow season will reduce the effects of market flux
• Need for this type of premium dessert product in special events market around the global city
• Health concerns affecting product demand
• Competitors in the market will fight for the market share SAC is trying to acquire
• Contracts may be difficult to maintain year-round
• Seasonal inventory needs to be stored until it is needed.

7. MARKET ANALYSIS

• Market Trend

Experts believe that the frozen dessert market will always witness a continuing evolution of trends. Generally trends in desserts stem from what a chef thinks would match their latest savory or spicy concoction.

With access to social media, web reviews and old fashioned word of mouth, consumers have the power to constantly express their needs, desires and ideas not only to their friends, but also to dessert franchisers who wish to stay on top of dessert trends. As the market continues to expand in size, the latest trends focus on new flavors, customization and drinkable desserts – beverage ranges.

• New Flavors

More common flavors like vanilla, chocolate and strawberry are holding onto the title as the fan favorites, but it’s not from the lack of new flavors. Now being more adventurous than ever, consumers are willing to try unconventional flavors in their ice creams and desserts.

Pairing sweet and savory together, there are green tea, bacon caramel and cheesecake flavors that are contesting to break thru in the ice cream and frozen yoghurt market. Flavors provide the unique experience for customers to have at their favorite dessert bar.

• Customization

Indeed there is huge potential sales to those consumers who are seeking to “make it their way.” Instead of picking and choosing from menus, customers create exactly what they want, the way they want it. It has helped to cater to customer’s needs, whether for dietary or allergy restrictions, taste preferences or nutritional info, the ability to indulge in frozen desserts especially catered to personal needs is a large trend that is growing within the food market.

• Drinkable Desserts

The option of a blended beverage for dessert over traditional ice cream is a getting popular. Fancy drinks such as an iced mocha frappe with a shot of caramel sauce are leading the press. The key to selling these beverages is to make them sound, look and taste as desirable and indulgent as the world’s best fudge pudding.

Infused beverages such as teas have become a trend to watch. Herbs and spices such as basil and lemongrass are popular infused teas on the menu at many cafes and diners. As people start paying more attention to their diet, infused flavored teas, have grown in popularity and selection.

It’s important to state that frozen desserts are evolving and flowing with the major trends present in the food industry.

As consumers pay more attention to their diet, industry businesses are offering healthy options with their desserts, ensuring those who are health focused can still indulge in their favorite frozen treats. Healthy desserts are a trend that is starting to get a foothold in the dessert market and will continue to expand like it has in the food industry.

8. Our Target Market

At SAC, we plan to continue serving our current market at the Farmers Market in Greater Boston through Fruit Factory, in addition to the new target market, which will include the social community event segment and the upscale restaurants, hotels and convention centers in Back Bay and around Greater Boston.

We believe that targeting this peculiar segment will offer SAC a large market and large potential for future growth. SAC will sell bulk quantities of the ice cream to the Fruit Factory division which will serve the Greater Boston Farmers Market Segment.

The social community event segment includes local fairs, weddings, and other community banquets. This segment and the hotel and convention center market allows for ease of entry with contracts and minimizes costs through bulk sales. We believe that the potential to work one on one with customers gives SAC an advantage over many other businesses.

From our detailed feasibility studies, there is little competition for gourmet ice cream contracts with hotels and convention centers, which serves as enormous opportunity for SAC. This type of approach also leaves room for SAC to explore contracts with other public and private banquets across the province including weddings and other community events.

• Our Competitive Advantage

From our detailed research, there are a relatively large number of ice cream producers in Boston, but many of them do not manufacture on a large scale. We understand that the threat of entry into this industry is relatively high considering that small-scale soft serve ice cream producing equipment can be purchased at a reasonable price and there is a wide array of ice cream that can be made.

Also, the power of buyers of soft serve ice cream in this market is moderate to high as ice cream is a price elastic product and buyers can easily switch between producers. That is why suppliers of ice cream must target buyers who will purchase large quantities of ice cream, and in turn this will create brand loyalty.

The power of the suppliers of ice cream is moderate due to seasonal demand and changing consumer preferences, but premium ice creams command higher prices.

Meanwhile, there is also a high threat of substitutes in this industry as there are many types of ice cream, ice cream products, and multiple locations to purchase them from. Thus, competitive rivalry in this market is high as ice cream is in the maturity stage of its life cycle and needs to be positioned to a niche market in order to gain market share.

But just like we analyzed in our SWOT analysis, our strengths in this industry outweigh all possible threats and competition, and in no time our self-service strategy will make us the number one choice for well-produced soft ice cream all around Greater Boston.

9. SALES AND MARKETING STRATEGY

At SAC, we plan to adopt a personal selling and informative product advertising strategy.  We plan to place emphasis on personal selling due to the nature of our market. This market has a limited number of buyers where the customers are business purchasers rather than ultimate consumers.

Immediately after the release of the product, SAC will send out a letter explaining who we are, describing our premium soft serve ice cream, and bringing forth the idea of developing a signature ice cream for business partners. We will also request a meeting with each client to pitch the personalized ice cream products where we will provide free samples and answer any questions.

At this point, the client can discuss with SAC the flavor of ice cream they would like developed for their establishment. Subsequently, will follow up with a sales call and work out a contract with the establishment including an estimate of how much ice cream the establishment would be ordering each year, how often the orders will be placed, and what type of premium ice cream the establishment would like to design.

Howbeit, the pamphlets discussed in the promotion section will be sent to community neighborhood councils across Boston to promote interest in SAC products. Further, the labels on SAC pails will act as a further promotional device.

10. Sales Forecast

At SAC, we will start by operating on a tight margin for the first few years. This is due to high average days of inventory and lack of production capacity during these first years.  We forecast our selling price to remain constant throughout the five year plan, but is adjusted for inflation.

Production capacity is reached during the fourth year of operation as clientele must be established during the early years. From the breakdown of cost of goods manufactured; we expect the cost of the ice cream mix in direct materials to make up the largest portion. However, as sales grow the margin increases until a net income is realized .

Administration and marketing expenses remains relatively stable, only increasing by inflation. This is because maintenance will be required for keeping the website secure and awareness will increase for the ice cream as time passes.

11. Publicity and Advertising strategies

Our plan at SAC is to provide a unique and adaptable product that fits well into a market where consumers are looking for a quality local soft ice cream product they can tailor to their needs. We will strive to capture off-season sales through the superior quality and taste of our product that will leave customers desiring the product in winter months, while also targeting the segment of the market that values quality over price.

We believe that targeting the upscale restaurant, hotel, and convention centers to design their own signature ice cream will differentiate SAC from our competition.

We plan to implement a variety of promotional techniques. Pamphlets, websites, and face-to-face interaction will be the focus. Along with these techniques, sampling will be a way in which SAC can acquire new clientele. Pamphlets will allow customers to learn more about our soft ice cream selection and image.

A website will also be established to allow potential and existing customers of SAC to place orders, view product information and discover the image of SAC. Costs will be associated with this website to keep it secure and functioning properly. Face-to-face selling will also allow us personal connection with our customers.

• Sources of Income

Our revenue will come from selling 11.7L quantities of premium soft serve ice cream.  The premium soft ice cream is currently available in nine varieties. The ice cream is made from fresh fruit, ice cream mix, and a few additional ingredients that are used for flavoring.  The ice cream will be packaged in 11 x 12 x 7 white plastic pails.

12. Our Pricing Strategy

At SAC, we will employ a market-based approach to our pricing policy. Our ice cream will be contracted at $44.23 for an 11.7L tub. Customers will be paying a higher value product price implying that the ice cream has substantial value to warrant the price.

Building our image as gourmet enables us to extract a premium price from the market that is similar to our competitors. The price in the contracts with the target segment, $44.23/11.7L reflects a bulk price, and does not consider what the customers will do with the product once they purchase the bulk quantity. The force in which SAC will penetrate the premium contract market will create consistent profitability for the business.

• Payment Options

The payment options at SAC will be all inclusive and acceptable to satisfy the varying needs of our customers. Here are the payment options that we will make available to our clients;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

We have also chosen banking platforms that will help us achieve our plans with little or no issues. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

13. Startup Expenditure (Budget)

With Fruit Factory looking to start up SAC as a sub-company to cater to the need for premium ice cream in Greater Boston, a lot needs to be done to engineer this expansion. To meet this demand and to have the facilities, staff, and equipment necessary to operate, we will need an initial capital investment of $810,266. This will be facilitated through loans and an Initial capital investment of $510,000 from the owners.

This startup capital will be used to buy equipment, pay relevant expenses for the first six months of operation, and purchase inventory that is required to operate as a distributor. Inventory and facility construction will be the major cost incurred. The projected internal rate of return for SAC is 22.1 percent with a net present value of $161,358.

Our intention at SAC is to grow and reach maximum sales capacity of 90,000L of ice cream by the fourth year. Initial sales for SAC will be 18,000L with gradual increases in the following three years until maximum production capacity is reached in year four.

Generating Funding/Start up Capital 

We will use a corporation as our business structure and just one owner will manage the business while the other will produce and market the ice cream. The management will be composed of two members (Victor Cruft and Tony Wayne) and the board of advisors. We hope to raise our start up fund through the following ways;

• Generate part of the startup capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Generate fund from angel investors

Note: We have been able to raise $510,000 from the personal savings of our founders, $91,000 from soft loans from family members and friends, and we are almost at the verge of completing the money needed as capital from a reliable Angel investor with an eye for businesses.

14. Sustainability and Expansion Strategy

Our ice cream processing facility will be a 40x40x8 colored galvanized steel structure. This building will encompass all fruit processing and storage as well as all of the ice cream processing equipment and storage. It will be a serviced building with heat, water, and sewer.

A 12x24x8 walk in freezer, including floor and recessed door, will be installed in this building. All processed fruit and ice cream will be stored in this freezer. A large cooler will store the ice cream mix and other processed fruit that may need to thaw prior to being used to make the ice cream.

Our building will also house a cherry pitter, a fruit sorting table, and a batch freezer which is used to make the ice cream. A transportation port will be included, allowing SAC to load products directly on to refrigerated trucks for distribution. We acknowledge that a building permit must be acquired before our building can be erected.

The cost of the building permit is included in the financial projections and costs. This building will fall in to both the agricultural and commercial tax levels. Therefore, the building will have multiple tax designations and each of these classifications corresponds to different tax levels.

The proposed SAC land measures an eighth of a mile by half a mile. We will purchase an acre of land on which to locate the ice cream processing facility. Due to the presence of brush located where the building is to be erected, the removal of this must occur before construction is undertaken. In ten years period, this current planned facility will still accommodate a large production expansion with only minor additions capital assets.

At SAC, we also acknowledge that our first year of production will be a developing year in which the business will construct the ice cream processing facility, purchase all the necessary equipment, establish their brand name, and build customer relations.

At this point, the owners will be the only employees and will manage all aspects of the business.  By our third year, we can expand production to include additional flavors based on the new fruits our parent company (Fruit Factory) will have coming in to production such as the haskap.

We at SAC will be able to expand our soft ice cream flavor variety without having to add a new batch freezer to the operation. By year four, SAC will reach maximum production quantity of 90,000L. In the fifth year of production, when sales are consistently at 90,000L, SAC should have a Hazardous Analysis Critical Control Points program implemented.

We believe that this would prepare the business for an expansion that will enable us to sell our products out of Boston. Boston and Massachusetts Fruit Growers have predicted a large increase in the amount of fresh cherries available in the State in year seven of SACs operation.

We believe that this will provide an opportunity for SAC to look in to obtaining another batch freezer to increase the amount of ice cream that can be made by our facility. Moreover, other ice cream flavors may be added to SAC selection periodically.

In the eighth year of production, SAC will have gained enough brand awareness and loyalty that we may be able to break out of the Boston market. By year ten, if the demand for SAC increases beyond production capacity, there may be a need to purchase a larger or additional batch freezer to meet increasing demand.

Checklist /Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging and Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

Everything You Need to Know About Writing an Ice Cream Business Plan

Everything you need to know about writing an ice cream business plan. So, you want to start your own ice cream business – but how do you do that and make it a success? Enter the business plan. Every business starts with a business plan. A business plan is a roadmap that guides you through every aspect of your business. From what you will be selling? What your business model is? What will your marketing strategy be? How about management and operations strategy, financing, and growth? A business plan is every aspect of your proposed business set out and explained. It is what makes your business viable.

Ice Cream Shop Business Plan

In this post, I want to share everything you need to know about writing a business plan for opening a brick-and-mortar ice cream shop. I have written several business plans from scratch for my ice cream businesses. Some were needed for landlords. Some were needed for potential investors, and some were needed for visas. But most importantly, they helped me focus on how I would make my ice cream business a success.

So, let’s crack on – what do you need to know to write an ice cream business plan.

What Do You Need To Know To Write an Ice Cream Business Plan?

As a general rule, an ice cream business plan should be structured based on the below. The sections of a business plan should include:

Why Write an Ice Cream Business Plan?

First, let’s look at the reasons you may want to write an ice cream business plan. There are three main reasons for writing a business plan for an ice cream shop:

Simply for yourself.

Lay out the plan and financial projections in writing so the path is as clear as possible in your head. After all, as the saying goes “ if you fail to prepare then prepare to fail “. This business plan can then act as a benchmark for you to follow for your business. From it, you can then assess what is working and what is not.

To secure financing to start or expand the ice cream business.

This is usually either to a bank for a bank loan or potentially to investors for investment.

For a potential landlord.

If you are currently looking for a lease, it may be an idea to put together a business plan to show any potential landlords. Landlords need to be confident that a potential tenant is going to make the rent every month before they will lease space to them. A comprehensive business plan could help secure a good commercial lease for an ice cream shop.

How to Write a Business Plan for an Ice Cream Business

I have owned ice cream businesses for the past decade, as well as having done an MBA. Drawing on my ice cream and business experience, here is the best way to lay out an ice cream shop business plan

Executive Summary

You want the executive summary to deliver a real punch as to why the ice cream business you are going to open will be wildly successful.

Your Executive Summary needs to include details about you, the ice cream concept, the business location, and the products and services that will be offered.

Mission Statement

As a general rule, the Mission Statement is the purpose and value of your ice cream business. You want to try to make this as clear and concise as possible. The Mission Statement is your “ elevator pitch ” –  you know you end up in an elevator with a very important investor and you have 30 seconds to sell your ice cream concept before they have to get out of the elevator.

For example, is your proposed ice cream shop

SPOILER ALERT, one of the above is one of my ice cream concepts.

Projected Organizational Growth

In this section, you should include the following:

Under each section, include a summary of any expansion plans, reinvestment plans, and if more team members are going to be taken on. Also, focus on how you plan on growing the business each year. Also, talk about what role you as the owner will take each year (it may be that in the first year or two you plan in being very hands-on with the intention of hiring a manager at year three for example).

Company Structure

In the company structure section, you should provide an overview of yourself the owner (plus any business partners you have).

This is the section where you really get to talk about yourself. In this section, you will want to detail all your achievements, qualifications, and experience. Also, make sure to really highlight any business experience you have had to date.

Staff structure

This section also includes a table detailing how many staff you plan on having in years 1-5. It should be broken down into managerial roles, part-time and full-time. It would also be a good idea to include estimated pay here (research if there are any minimum wage increases planned where you live) and what you expect payroll to be year-to-year.

Industry Outlook

As a general rule, the industry outlook section looks at the specific business sector you are entering. In the case of an ice cream shop, you will want to look at what the ice cream shop industry is like generally as well as in your local geographic market.

For example, if your “ice cream” is dairy-free then include figures of the size and growth of the dairy-free frozen dessert market.

Geographic Data

This is also a good section to include any data on the market you want to launch your ice cream in. Include here any demographic data relevant to your ice cream niche. Specific data on other ice cream shops in the area including any idea of sales, staffing, locations, rent, etc. are all essential pieces of information here.

Market Trends

Finally include a section on the current market trend within the ice cream industry and how your proposed ice cream shop is capitalizing on it. You can easily get market reports on industry trends from reports such as Mintel or IBISWorld . If you cannot access these your local library should be able to help.

Key External Drivers

In key external drivers, examine any external factors that will help ensure your ice cream business’s success. If your ice cream concept is there any changing or increasing trends on which you want to focus your ice cream business.

Also, what is the current consumer sentiment index? Are consumers’ discretionary spend forecasted to grow? Even if it isn’t, is worth referencing those smaller spend luxuries, like ice cream, tend to fare quite well even during harder economic times.

The aim of this section is to show that your business can take advantage of market trends and isn’t going to be an outdated or out-of-trend concept.

Success Factors

Marketing analysis summary, target segment strategy.

If you have already secured a lease for your ice cream business then see if you can get some data on the population, average age, and average income of the demographics in the areas.

Marketing Strategies

In this section, you will need to break down all the different ways you intend on gaining customers. Some examples are the following:

Competition

If you have already secured your lease, it is worth evaluating the competition in this section. What other ice creams and frozen yogurt stores are near your location?

Competitive advantage

This section look at how your ice cream offering offers a competitive advantage over the competitors in the area. What makes you different? What is your “Unique Selling Point”? Why will people come to you to buy ice cream?

Sales Forecast for 5 Years

A sales forecast can be one of the best ways of giving you a benchmark on how your business is doing financially. It also sets out specifically what you think your growing costs, expenses, and sales should be over a given period.

Sale Forecast Essential Figures

As a general rule, $1k a day in sales for a small ice cream shop is a good initial first-year sales to aim for. In terms of expenses, the following are the approximate percentages for each ice cream shop expense (before financing – if you plan on taking out a bank loan then include the repayments too).

2-5 Year Predicted Sales

Once you have put together your first year predicted sales, you will have to then put together your 2-5 year predicted sales. For these years you will have to account for the following:

Before you write this section, I suggest reading my dedicated post on Ice Cream Shop Profits where I go into detail on understanding an ice cream shop P&L. You can read it here: Ice Cream Shop Profits – How To Run A Profitable Ice Cream Shop .

Or is your business plan for an ice cream truck? No problem – I wrote a dedicated post for Ice Cream Truck finances here: How Profitable Is An Ice Cream Truck ?

Works Cited

The more credible the resource the better.

Everything You Need to Know About Writing an Ice Cream Business Plan – The Final Lick

In my experience, you really need to write two sets of business plans. The first will be designed for people outside of the business – potential investors, lenders, landlords, etc. The second is just for you. Why have two separate plans? Well, whilst yes, there will be a lot of overlapping information in both – a business plan aimed just at you is meant to be a strategic document you look at weekly. It is meant to guide your business decisions. It is meant to show you what is working in your business and what isn’t.

For example, by comparing your forecasted accounts against your current accounts you immediately have a benchmark to see how your business is doing. Likewise, stuck on marketing, or are your planned marketing strategies even working? Having a business plan which details what you plan to do and what you are doing lets you immediately know what to double down on and what to stop marketing-wise.

Write a business plan you will use

Whatever you write – even if it doesn’t have all of the above in it, make sure it is something that YOU can use in YOUR business.

Time To Learn Some More

Want to learn more on your path to ice cream entrepreneur success. Then check out some of my other articles.

Learn more with these similar posts

Ice Cream Shop Profits - How To Run a Profitable Ice Cream Shop

Contoh Proposal Usaha Es Krim (Download DOC)

Proposal Usaha Es Krim – Saat menjalani sebuah bisnis hampir semua pengusaha pernah mengalami masalah keuangan. 

Untuk mengatasi hal tersebut, biasanya pengusaha mengajukan proposal usaha kepada investor untuk mendapatkan bantuan pembiayaan. 

Proposal usaha tersebut harus menjelaskan bagaimana bisnis dijalankan, kebutuhan operasional, hingga peluang usahanya di masa depan. Berikut contohnya:

Download Proposal Es Krim

( Download DOC )

Proposal Usaha Ice Cream “Factory”

Bab 1: pendahuluan.

Latar Belakang

Es krim merupakan salah satu makanan penutup yang sejak dulu telah digemari oleh berbagai kalangan. Apalagi cuaca di Indonesia seringkali panas sehingga es krim cocok dikonsumsi untuk melegakan tenggorokan.

Berangkat dari kondisi geografis Indonesia dan minat masyarakat yang tinggi terhadap es krim, kami mendirikan Ice Cream Factory. Kami menggunakan bahan baku berkualitas untuk memproduksi es krim sehingga rasa yang dihasilkan juga berbeda dengan es krim lainnya.

Pusat produksi es krim kami jalankan di Kota Pasuruan untuk didistribusikan ke toko-toko dan minimarket. Saat ini kami telah bekerjasama dengan lebih dari 30 distributor yang tersebar di kota-kota besar di Indonesia. 

Konsep Usaha

Konsep usaha dari Ice Cream Factory adalah produksi es krim kemasan dengan berbagai variasi rasa dan mendistribusikannya ke toko-toko dan minimarket di seluruh daerah di Indonesia.

Visi : Menjadi penyedia es krim aneka rasa yang berkualitas dan berharga terjangkau sehingga dapat dinikmati oleh seluruh kalangan masyarakat serta menciptakan lapangan kerja bagi masyarakat di usia produktif yang tinggal di wilayah Pasuruan dan sekitarnya.

Misi : 

• Memperluas distribusi Ice Cream Factory ke berbagai daerah di Indonesia.
• Mengurangi angka pengangguran daerah dengan menciptakan lapangan kerja baru.
• Memberikan pelayanan terbaik kepada konsumen dengan menyediakan es krim berkualitas yang harganya terjangkau.
• Memberikan suasana yang nyaman dan aman bagi seluruh pekerja Ice Cream Factory serta memberikan hak-hak pekerja dengan tepat. 

BAB 2: Analisa SWOT

Strength:  

Cuaca yang cenderung panas membuat es krim cocok dikonsumsi untuk meredakan rasa panas. Selain itu ada Ice Cream Factory tersedia dalam berbagai varian rasa dengan harga jual yang terjangkau sehingga dapat dikonsumsi oleh seluruh lapisan masyarakat.

Weakness:  

Kemasan plastik yang digunakan membuat es krim lebih mudah mencair sehingga rasanya berubah. Selain itu inovasi yang rendah membuat produk Ice Cream Factory cukup monoton.

Opportunity:  

Permintaan terhadap es krim selalu mengalami peningkatan, apalagi ketika cuaca sedang terik sehingga Ice Cream Factory berpeluang untuk dapat mengembangkan usahanya lebih besar.

Threat: 

Persaingan usaha yang ketat dengan pilihan rasa yang beragam adalah ancaman utama dari produk Ice Cream Factory.

BAB 3: Rencana Usaha

Nama usaha:

Ice Cream Factory

Produk yang dihasilkan:

Produk yang dihasilkan oleh Ice Cream Factory adalah es krim kemasan dengan berbagai varian rasa diantaranya chocolate, vanilla, strawberry, mocca, pineapple, banana, dan brown sugar.

Rincian harga:

Seluruh produk Ice Cream Factory dipasarkan dengan harga berikut:

1 . Chocolate Factory : Rp. 4.000

2. Vanilla Factory : Rp. 4.000

3. Strawberry Factory : Rp. 4.000

4. Pineapple Factory : Rp. 4.000

5. Banana Factory : Rp. 4.000

6. Moccacino Factory : Rp. 6.000

5. Brown Sugar Factory : Rp. 6.000  

Target market: 

Target pasar dari Ice Cream Factory adalah seluruh masyarakat Indonesia dari berbagai kalangan usia dan tanpa adanya batas sosial tertentu.

Strategi pemasaran:

Strategi pemasaran dari Ice Cream Factory terdiri dua pokok yaitu pemasaran offline dan pemasaran online. Pemasaran offline dilakukan dengan menjadi sponsor berbagai kegiatan masyarakat serta memasang baliho di beberapa titik strategis.

Sedangkan pemasaran online dilakukan dengan menggunakan jasa Google Ads dan Instagram Ads disamping aktif mengunggah konten-konten menarik di media sosial setiap hari.

Sistem usaha:

Sistem usaha dari Ice Cream Factory adalah pemasaran secara langsung melalui proses distribusi untuk menjangkau toko-toko dan minimarket dari berbagai daerah di Indonesia.

Sistem pembagian hasil:

Kami membuka kesempatan bagi anda yang tertarik terhadap prospek usaha Ice Cream Factory di masa depan dengan investasi sebesar 25% atau senilai Rp. 100.000.000.

Kerjasama ini akan berlangsung selama 4 bulan dan dana investasi akan dikembalikan pada saat kerjasama berakhir. Sedangkan keuntungan dari investasi ini akan dihitung berdasarkan laba bersih penjualan setiap bulan.

BAB 4: Analisa Keuangan

1 . Modal  

Kebutuhan Perlengkapan

Sewa Tempat

Gaji Karyawan

Biaya Operasional

Biaya Promosi

2. Harga Pokok Produksi

3. Perkiraan Keuntungan

4. Estimasi Balik Modal

BAB 5: Penutup

Ice Cream Factory merupakan peluang usaha yang sangat menjanjikan di masa depan, mengingat saat ini kami terus memperluas jangkauan pemasaran dengan mendistribusikan es krim ke berbagai daerah di Indonesia.

Maka dari itu berinvestasi ke Ice Cream Factory merupakan pilihan yang tepat karena bisa memberikan keuntungan dalam waktu yang singkat.

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What’s your favorite ice cream flavor? Chocolate, strawberry, vanilla? Days are getting warmer and with this hot weather the ideal thing to do is eating some delicious ice cream! That’s why opening an ice cream shop is always a great idea! People will always want to buy some ice cream in the summer, so everyone keeps winning! Try editing this template full of 3D ice cream cones in a vanilla cream color background. Your business plan will seem so delicious the idea will sell itself! Write down the target, market information, competition analysis… everything to take into account to talk about your fresh idea.

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RINGKASAN SANTIA AFANDI. A. 1410379. Kajian Sistem Agribisnis Brokoli (Brassica oleracea) Organik di PT. Delapan Bintang Holti Desa Cirumput Kecamatan Cugenang Kabupaten Cianjur Jawa Barat. (Di bawah bimbingan WINI NAHRAENI dan HIMMATUL MIFTAH) Salah satu sektor pertanian adalah sub sektor hortikultura yang meliputi sayuran (Olerikultur), buah-buahan (Pomologi), tanaman hias (Florikultur), dan tanaman obat (Biofarmaka). Komoditas sayuran (Olerikultur) merupakan salah satu jenis komoditas yang dikembangkan dengan sistem pertanian organik. Tingginya tingkat konsumsi sayuran di Indonesia dan siklus produksi yang pendek pada komoditas sayuran serta permintaan pasar yang menginginkan produk sayuran sehat, aman dikonsumsi dan aman bagi lingkungan, menjadikan komoditas sayuran saat ini banyak dikembangkan menggunakan sistem pertanian organik atau disebut dengan sayuran organik. Brokoli (Brassica oleracea) merupakan salah satu produk pertanian yang prospektif untuk dikembangkan di Indonesia dengan sistem pertanian organik. Brokoli (Brassica oleracea) merupakan komoditas sayuran oriental yang tergolong ke dalam family kubis-kubisan dengan kandungan vitamin A dan vitamin D tinggi serta terdapat zat antikanker. Komoditas brokoli tergolong ke dalam komoditas yang dimanfaatkan bunga nya atau disebut dengan sayuran bunga dan dapat tumbuh dengan baik di daerah dingin, sehingga sangat cocok untuk ditanam di daerah pegunungan dengan jenis tanah yang kering. Kegiatan Kuliah Kerja Lapangan ini bertujuan untuk menganalisis sistem agribisnis keseluruhan di PT. Delapan Bintang Holti (DBH), menganalisis sistem agribisnis sayuran brokoli dan kelayakan usahatani sayuran brokoli serta menganalisis permasalahan yang terdapat dalam sistem agribisnis sayuran brokoli. DBH merupakan perusahaan yang bergerak di bidang produksi sayuran dan buah organik dengan menerapkan sistem agribisnis pada pengelolaannya. Perusahaan ini didirikan pada tahun 1995 dengan nama PT. Bintangdelapan Holtikultura (BDH) yang bergerak di bidang produksi bunga Anggrek. Tahun 2013 PT. DBH berganti kepemilikan serta manajemen dan mulai menerapkan sistem produksi organik pada lahan seluas 24,5 Ha sampai sekarang. Berdasarkan hasil rapat direksi, pada bulan Agustus 2017 PT. BDH resmi berganti nama menjadi PT. Delapan Bintang Holti (DBH). Brokoli organik merupakan salah satu komoditas unggulan yang diusahakan di perusahaan ini. Sub sistem yang dijalankan meliputi sub sistem pengadaan sarana produksi, sub sistem produksi, sub sistem pascapanen, sub sistem pemasaran dan sub sistem penunjang. Data yang digunakan oleh penulis adalah data primer yang diperoleh dari hasil kegiatan di lapangan berupa pengamatan, wawancara, praktik secara langsung di lapangan, dan diskusi. Data primer diperoleh dari berbagai informasi dan literatur yang mendukung. Data diolah dengan menggunakan analisis kuantitatif yang meliputi analisis pendapatan kotor atau Gross Margin (GM), analisis pendapatan bersih atas biaya tunai, analisis pendapatan bersih atas biaya total, analisis R/C atas biaya tunai, analisis R/C atas biaya total, analisis BEP produksi, analisis BEP peneriman dan analisis BEP harga. Beberapa permasalahan yang dijumpai adalah kosongnya beberapa bagian atau posisi jabatan serta sarana dan prasarana yang belum memadai. Solusi untuk mengatasi permasalahan tersebut yaitu melakukan spesialisasi penanggungjawab dan rekrutmen tenaga kerja dengan cara promosi lowongan pekerjaan dan mencukupi sarana dan prasarana yang dibutuhkan dalam kegiatan perusahaan. Hal tersebut dirasa penting agar perusahaan kedepannya dapat jauh lebih baik. Analisis usahatani brokoli organik selama 1 periode (3 ½ bulan) di PT. DBH dalam lahan seluas 1.056m² diperoleh hasil produksi mencapai 921,6 kg dengan harga jual Rp. 35.000/kg. Maka diperoleh penerimaan total sebesar Rp. 32.256.000,00. Biaya variabel total yang dikeluarkan sebesar Rp. 8.205.910,00, dan biaya tetap total sebesar Rp. 7.309.067,00. Sehingga biaya total yang dikeluarkan perusahaan sebesar Rp. 15.514.977,00. Dari data penerimaan dan biaya variabel total diperoleh pendapatan kotor atau Gross Margin (GM) sebesar Rp. 24.050.090. Artinya dengan biaya variabel total sebesar Rp. 8.205.910,00 yang dikeluarkan oleh perusahaan, mampu menghasilkan pendapatan kotor atau Gross Margin (GM) sebesar Rp. 24.050.090,00. Berdasarkan data penerimaan total dan biaya tunai diperoleh pendapatan bersih atas biaya tunai sebesar Rp. 19.932.750,00. Artinya dengan biaya tunai berupa biaya-biaya atas pembelian kebutuhan input yang dikeluarkan perusahaan mampu menghasilkan keuntungan atau pendapatan sebesar Rp. 19.932.750,00. Berdasarkan data penerimaan total dan biaya total diperoleh pendapatan bersih atas biaya total sebesar Rp. 16.741.023,00 dengan nilai R/C atas biaya tunai sebesar 2,62. Artinya, dengan perusahaan mengeluarkan biaya tunai untuk kebutuhan input sebesar Rp. 1, maka perusahaan memperoleh penerimaan total sebesar Rp. 2,62. R/C atas biaya total sebesar 2,07. Artinya, dengan perusahaan mengeluarkan biaya total sebesar Rp. 1, maka perusahaan memperoleh penerimaan total sebesar Rp. 2,07. Dari hasil tersebut terlihat bahwa R/C atas biaya total < R/C atas biaya tunai. BEP produksi diperoleh sebesar 280,00 kg. Artinya jika perusahaan ingin memperoleh keuntungan, maka perusahaan harus memproduksi brokoli organik di atas 280,00 kg. BEP penerimaan Rp. 9.802.933,00. Artinya, jika perusahaan ingin memperoleh keuntungan, maka perusahaan harus memperoleh penerimaan atas penjualan brokoli organik di atas Rp. 9.802.933,00. BEP harga Rp. 16. 835,00. Artinya, jika perusahaan ingin memperoleh keuntungan, maka perusahaan harus menjual brokoli organik dengan harga di atas Rp. 16. 835,00 per kg. Berdasarkan analisis pendapatan kotor (GM), pendapatan bersih atas biaya tunai, pendapatan bersih atas biaya total, R/C atas biaya tunai, R/C atas biaya total, BEP produksi, BEP penerimaan dan BEP harga, usahatani brokoli organik di PT. DBH layak untuk dijalankan. Berdasarkan beberapa permasalahan yang terdapat di PT. DBH maka sebaiknya perusahaan melakukan pengrekrutan tenaga kerja, pelatihan pengemasan dan sortasi hasil panen untuk tenaga kerja packing house, memperluas pangsa pasar dan menjalin mitra dengan produsen brokoli organik.

i gusti jayanti

Fauzia Firdaus

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Town officials shut down a boy's ice cream stand. Fundraisers and death threats followed

Norwood, Mass. — Bored and looking for something to do this summer, Danny Doherty hatched a plan to raise money for his brother's hockey team by selling homemade ice cream.

But a few days after setting up a stand and serving up vanilla, shaved chocolate and fluffernutter to about 20 people, Danny's family received a letter from the Norwood Board of Health ordering it shut down. Town officials had received a complaint and said that the 12-year-old's scheme violated the Massachusetts Food Code, a state regulation.

“I was surprised and upset,” he said of the letter that came Aug. 5. “I don't understand because there are so many lemonade stands and they don't get shut down.”

Danny's mom, Nancy Doherty, who had encouraged her son to start the stand as long as he donated half of the proceeds to charity, also was taken aback.

“Somebody complained. That was the most disappointing part for us was that somebody thought it necessary to complain about a child's stand,” she said. “It seemed a little, you know, crazy if you ask me.”

Rather than give up, Danny decided to give away the ice cream and accept donations for the Boston Bear Cubs, a team featuring players with physical and developmental disabilities — including his brother, who is autistic .

That's when the neighborhood fundraiser blew up and became the talk of Norwood, a suburban town about an hour from Boston.

The first day they gave away the ice cream, supplies ran out in 10 minutes and $1,000 was raised. Then, word began to spread about the fundraiser and Danny's clash with the town. Local media ran stories about the stand, prompting scores of local businesses to hold their own fundraisers for the hockey team.

Among them was Furlong's Candies, which teamed up with Boston radio station WWBX-FM to hold a fundraiser in their parking lot. They raised $3,600 on a day when lines stretched out the door.

“Danny was trying to do a good thing for his brother’s team — and it’s not just a regular hockey team,” Nancy Thrasher, the store's co-owner said. “They need a lot more equipment ... We were like this is a perfect situation for us to get involved in."

Thrasher said she understood why the stand had to be shut down but she still felt bad.

“My heart broke for the kid. He was just trying to do good for his brother’s team,” she said.

Town officials, meanwhile, said they received hate mail and death threats over the dispute, which they suggested has been badly mischaracterized in the media.

They argued the family had sold their homemade ice cream before and even promoted it on social media. The letter, officials said, was only sent after the town received several complaints and unsuccessfully tried to contact the family — something the Doherty's dispute.

“We had to deal with staff who were upset that they were being threatened. People had gone online and found their addresses simply for sending a letter after having reached out to somebody and said, look, there’s a violation here,” said Tony Mazzucco, Norwood's town manager. It’s the “first time in recent memory” that the town has shut down an ice cream stand, he said, adding that Massachusetts law allows for things like lemonade stands and bakes sales but not homemade ice cream.

Mazzucco also said there was a “legitimate health concern” since homemade ice cream can be contaminated with listeria monocytogenes or other bacteria .

Danny's situation is not altogether unusual. Youth elsewhere have also seen their lemonade stands or pop-up bake sales shuttered — often for failing to have a business or health permit . Several states have responded by moving to lessen restrictions on such ventures .

Nancy Doherty said it was “distressing” to hear the town employees had received threats. She said the family had never sold ice cream before but acknowledged that Danny created an Instagram account to promote the stand.

“I'm not upset with the town for responding to a complaint,” she said. “I'm shocked someone complained. This was a tiny operation. Us serving 20 friends, family and neighbors isn't a public health action. That is someone complaining to be a complainer.”

For Danny, all the attention has been a little unnerving. “There were so many people and then they started chanting my name,” he said of the fundraiser at Furlong's. “I didn’t like it, so I ran away. All the attention was on me and I didn't like it.”

In the end, about $20,000 was raised for the hockey team — more than the amount the club spends in an entire year. The infusion of funds should ensure the club will be on “sound financial footing” for the next decade or more.

“The community response has overwhelmed us,” said John Quill, the director and coach of the Boston Bear Cubs, as he accepted a check from an auto group at the Dohertys' house.

“There are a lot of good people out there,” Quill added. “Danny inspired a whole lot of people to do good and to be kind and to help us out.”

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