Sandwich Shop Business Plan Template
Written by Dave Lavinsky
Sandwich Shop Business Plan
You’ve come to the right place to create your Sandwich Shop business plan.
We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Sandwich Shops.
Below is a template to help you create each section of your Sandwich Shop business plan.
Executive Summary
Business overview.
The Brown Bag Sandwich Shop is a startup business located in Fort Lauderdale, Florida. The company is founded by Stacy Grimes, a chef who has years of experience at preparing exciting and delicious meals for hundreds of clients during the ten years she was employed at a popular restaurant in the city.
Nancy holds a degree from the Culinary Institute of America degree in culinary education. Her experience, in addition to ten years as a senior chef in a local restaurant, includes a cooking experience at the James Beard House with well-known master chefs. She has an affinity for fresh, local and organic foods that can be built into reasonably-priced, nourishing meals that are totally enjoyable. This affinity led to her decision to launch The Brown Bag Sandwich Shop in the heart of Fort Lauderdale on Las Olas Boulevard.
Product Offering
The following are the services that The Brown Bag Sandwich Shop will provide:
- Fresh meals that are served in-house or artfully packed into a “brown bag”
- Locally sourced, organic ingredients
- Restaurant artwork that demonstrates the fun and beauty of food
- Nutritional information offered with every meal
- “Grandma’s Kitchen” comfort food menu offerings
- Light, bright and airy restaurant environment
- Reasonably-priced meals and menu offerings
Customer Focus
The Brown Bag Sandwich Shop will target residents of Fort Lauderdale. The Brown Bag Sandwich Shop will also target food lovers who seek organic, locally-sourced ingredients. The Brown Bag Sandwich Shop will target professionals who seek portable lunches that are delicious and reasonably-priced. The Brown Bag Sandwich Shop will focus on professional groups within the city who are seeking catering services for events.
Management Team
The Brown Bag Sandwich Shop will be owned and operated by Stacy Grimes. She recruited two of her associates from her years of restaurant experience; Tommy Einstein, a sous chef associate who will take the role of Senior Chef in the Brown Bag Sandwich Shop, and Candace Livingstone, a former assistant restaurant manager, who will take the role of Restaurant Manager.
Tommy Einstein, a former sous chef associate, will take the role of Senior Chef in the Brown Bag Sandwich Shop. His background includes six years as a sous chef in a large restaurant in Fort Lauderdale that specializes in fresh seafood and organic ingredients.
Candace Livingstone, a former assistant restaurant manager, who will take the role of Restaurant Manager, specializes in the administration and operational side of the restaurant business. Her background includes a degree in business administration from the University of Florida.
Success Factors
The Brown Bag Sandwich Shop will be able to achieve success by offering the following competitive advantages:
- Friendly, knowledgeable, and highly-qualified team of The Brown Bag Sandwich Shop
- The Brown Bag Sandwich Shop offers the most reasonably-priced organic, locally-sourced, and delicious meal choices.
Financial Highlights
The Brown Bag Sandwich Shop is seeking $200,000 in debt financing to launch its The Brown Bag Sandwich Shop. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:
- Office space build-out: $20,000
- Office equipment, supplies, and materials: $10,000
- Three months of overhead expenses (payroll, rent, utilities): $150,000
- Marketing costs: $10,000
- Working capital: $10,000
The following graph outlines the financial projections for The Brown Bag Sandwich Shop.
Company Overview
Who is the brown bag sandwich shop.
The Brown Bag Sandwich Shop is a newly established, full-service sandwich shop restaurant in Fort Lauderdale, Florida. The Brown Bag Sandwich Shop will offer the most delicious, cost-effective, and nutritious meals in Fort Lauderdale and the surrounding communities. The Brown Bag Sandwich Shop will provide a comprehensive menu of meal choices that range from naturally fresh gourmet to hometown favorites for a variety of customers and their taste preferences. Their full-service approach includes a comprehensive array of menu choices.
The Brown Bag Sandwich Shop will be able to serve every meal with a high level of professionality. The team of professionals are highly qualified and experienced in The Brown Bag Sandwich Shop and are eager to meet the requests of their clients. The Brown Bag Sandwich Shop removes all headaches and issues of those who are seeking naturally delicious, fresh, and organic food choices. The Brown Bag Sandwich Shop creates the solution for every diner seeking nutritious meals, prepared with foods that will support optimal health overall.
The Brown Bag Sandwich Shop History
The Brown Bag Sandwich Shop is owned and operated by Stacy Grimes, a chef who has years of experience at preparing exciting and delicious meals for hundreds of clients during the ten years she was employed at a popular restaurant in the city. Nancy holds a degree from the Culinary Institute of America in culinary education. Her experience, in addition to ten years as a senior chef in a local restaurant, includes a cooking experience at the James Beard House with well-known master chefs. She has an affinity for fresh, local and organic foods that can be built into reasonably-priced, nourishing meals that are totally enjoyable. This affinity led to her decision to launch The Brown Bag Sandwich Shop in the heart of Fort Lauderdale on Las Olas Boulevard.
Since incorporation, The Brown Bag Sandwich Shop has achieved the following milestones:
- Registered The Brown Bag Sandwich Shop, LLC to transact business in the state of Florida.
- Has a contract in place for the restaurant office and staff lounge that will occupy 10,000 square feet.
- Reached out to numerous former restaurant clients and associates to spread the word of the launch of the restaurant.
- Began recruiting a staff of ten, including office personnel to work at The Brown Bag Sandwich Shop.
The Brown Bag Sandwich Shop Services
The following will be the services The Brown Bag Sandwich Shop will provide:
Industry Analysis
The organic restaurant industry is expected to grow over the next five years to over $123 billion. The growth will be driven by an increased awareness of choosing organic ingredients and meals. The growth will be driven by a growing interest in healthful, nutritious meals. The growth will be driven by an increase of consumers who seek organic meals. The growth will be driven by an increase of consumers who seek portable meals for consumption any time of day. The growth will be driven by a continued interest in eating meals that are considered “good-for-you comfort foods.” Costs will likely be reduced as locally-sourced, organic ingredients become more readily available and can move into the mainstream of the American diet.
Customer Analysis
Demographic profile of target market, customer segmentation.
The Brown Bag Sandwich Shop will primarily target the following customer profiles:
- Residents of Fort Lauderdale, Florida
- Diners seeking organic, locally-sourced ingredients and nutritious meals
- Diners seeking healthful “comfort foods” at reasonable prices
- Professionals seeking catering sources for events
Competitive Analysis
Direct and indirect competitors.
The Brown Bag Sandwich Shop will face competition from other companies with similar business profiles. A description of each competitor company is below.
My Backyard Garden
My Backyard Garden specializes in locally-sourced, nutritious meals for breakfast and lunch. The restaurant serves up to 24 customers at a time, focusing on the quality of meals served versus speed of service. Fresh brewed coffee, homemade pastries and other gourmet foods are offered, along with hearty vegetarian and vegan selections. The restaurant is open from 6 am to 11 am, serving customers breakfast and lunch specialties.
My Backyard Garden is owned and operated by Dennis and Carolyn Deiner, both experienced chefs who together have twenty years of restaurant experience and who focus on vegetarian and vegan specialties. They have been in business for six years and are seeking a franchise agreement to launch their restaurant into a national chain.
The Lunch Bunch
The Lunch Bunch is located in a suburb about fifteen miles from Fort Lauderdale. The restaurant opens at 11 am and serves lunch until 3 pm on a 5-day-a-week basis. The owner is Katrina Vorhees, a former waitperson at a large restaurant in the suburb area, who served luncheon meals for five years at her place of former employment. The Lunch Bunch is a favorite place for lunch by the residents of the area, who frequently walk to the restaurant for lunchtime meals.
The Lunch Bunch serves “American fare” meals that exemplify those of childhood years, such as “Grilled Peanut Butter with Honey” and “Toasted Ham on Rye” sandwiches. Customers also enjoy the homemade desserts that complement the entrees, such as “Homemade Ice Cream Sandwich” and the favorite “Hot Lava Cupcakes.”
Fresh Bites Sandwich Shop
Fresh Bites Sandwich Shop is a two-year old lunch restaurant located in Fort Lauderdale, Florida. The shop holds up to 15 customers at a time, while focusing on fresh ingredients in every meal served. Fresh Bites Sandwich Shop is owned and operated by Tami Goodson, a former assistant restaurant manager for eleven years who is now launching this small lunch spot in a retail mall environment.
Fresh Bites Sandwich Shop will offer simple meals based on known preferences of the residents of Fort Lauderdale. This will include favorites such as Cuban sandwiches and other specialties that are beloved of Floridians. The sandwich shop will focus on fast service and lunchtime meals that can be quickly prepared and served to maximize the number of customers who can be served during the lunchtime hours.
Competitive Advantage
The Brown Bag Sandwich Shop will be able to offer the following advantages over their competition:
- The Brown Bag Sandwich Shop offers the most reasonably-priced organic, locally-sourced, and delicious meal choices
Marketing Plan
Brand & value proposition.
The Brown Bag Sandwich Shop will offer the unique value proposition to its clientele:
- Highly-qualified team of skilled employees who are able to provide an array of delicious meals while offering excellent service.
- Reasonable pricing for organic, locally-sourced meal options.
Promotions Strategy
The promotions strategy for The Brown Bag Sandwich Shop is as follows:
Word of Mouth/Referrals
Stacy Grimes has built up an extensive list of contacts over the years by providing exceptional service and expertise for her clients. Clients from her former restaurant will follow her to her new company and help spread the word of The Brown Bag Sandwich Shop.
Professional Associations and Networking
The Brown Bag Sandwich Shop will extensively network through community and city organizations and professional groups, offering the potential of catering services. Discounts and packages will be offered for various functions and events, particularly during the first six months of business.
Print Advertising
A direct mail brochure will be sent to every resident in the Fort Lauderdale area, offering information regarding the launch of the shop and discounts on purchases during the first three months of business.
Website/SEO Marketing
The Brown Bag Sandwich Shop will fully utilize their website. The website will be well organized, informative, and list all the menu items that The Brown Bag Sandwich Shop provides. The website will also list their contact information and list their available meals that can be delivered. The website will utilize SEO marketing tactics so that anytime someone types in the Google or Bing search engine “sandwich shop company” or “lunch place near me”, The Brown Bag Sandwich Shop will be listed at the top of the search results.
The pricing of The Brown Bag Sandwich Shop will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their meals and services.
Operations Plan
The following will be the operations plan for The Brown Bag Sandwich Shop. Operation Functions:
- Stacy Grimes will be the Owner and President of the company. She will oversee all staff and manage client relations. She has spent the past year recruiting the following staff:
- Candace Livingstone will take on the role of Restaurant Manager, who will manage the administration and operational side of the restaurant.
- Tommy Einstein who will take on the role of Senior Chef in the sandwich shop, overseeing meal preparation, menu creation and overseeing wait staff.
Milestones:
The Brown Bag Sandwich Shop will have the following milestones completed in the next six months.
- 5/1/202X – Finalize contract to lease office space
- 5/15/202X – Finalize personnel and staff employment contracts for the The Brown Bag Sandwich Shop
- 6/1/202X – Finalize referrals for The Brown Bag Sandwich Shop
- 6/15/202X – Begin networking at community and association events
- 6/22/202X – Begin moving into The Brown Bag Sandwich Shop office
- 7/1/202X – The Brown Bag Sandwich Shop opens its doors for business
Financial Plan
Key revenue & costs.
The revenue drivers for The Brown Bag Sandwich Shop are the fees they will charge to customers for the meals and services they provide.
The cost drivers will be the overhead costs required in order to staff The Brown Bag Sandwich Shop. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
Funding Requirements and Use of Funds
The Brown Bag Sandwich Shop is seeking $200,000 in debt financing to launch its sandwich shop. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print flyers and association memberships. The breakout of the funding is below:
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of Customers Per Month: 1,500
- Average Revenue per Month: $75,000
- Office Lease per Year: $100,000
Financial Projections
Income statement, balance sheet, cash flow statement, sandwich shop business plan faqs, what is a sandwich shop business plan.
A sandwich shop business plan is a plan to start and/or grow your sandwich shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Sandwich Shop business plan using our Sandwich Shop Business Plan Template here .
What are the Main Types of Sandwich Shop Businesses?
There are a number of different kinds of sandwich shop businesses , some examples include: Sub Sandwich Shop, Specialty Sandwich Shop, and Food Truck.
How Do You Get Funding for Your Sandwich Shop Business Plan?
Sandwich Shop businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Sandwich Shop Business?
Starting a sandwich shop business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Sandwich Shop Business Plan - The first step in starting a business is to create a detailed sandwich shop business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your sandwich shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your sandwich shop business is in compliance with local laws.
3. Register Your Sandwich Shop Business - Once you have chosen a legal structure, the next step is to register your sandwich shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your sandwich shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Sandwich Shop Equipment & Supplies - In order to start your sandwich shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your sandwich shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
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Sandwich Shop Business Plan Template
Published Apr.03, 2019
Updated Sep.14, 2024
By: Brandi Marcene
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Table of Content
Do you want to start sandwich shop business plan?
Do you want to start a sandwich shop.
Well, the business is trendy and can surely help you in making a considerable profit, provided that you manage to overcome the huge competition ahead of you. To strive among the well-known names in this and the related businesses, you have to come up either with unique ideas or a real strategy for the business location. In any case, the first step will be to plan your business. So, if you need guidance regarding how to open sandwich shop , you can take help from this sample business plan of a sandwich business startup named, ‘Dallas Grills’.
Executive Summary
2.1 the business.
Dallas Grills will be owned by Helena Walters, located in Dallas. It will basically a sandwich shop offering a variety of subs, burgers, and salads, with the facility of sitting inside, as well as buy and take away.
2.2 Management
Sandwich businesses need a defined plan to manage things like buying fresh and quality ingredients, preparing sandwiches and advertising to take the audience attention. In her sandwich shop business plan , Helena has decided to supervise the task of preparing eatables by herself and to hire a manager to manage operations other than preparation of food items.
2.3 Customers
Fortunately, we’ll be having our customers of every age group, living near our shop, working in the offices near us, students and passersby. In this sandwich shop business plan example , we, later on, will express the ways and competitive edges we’ll adopt to gain these customers.
2.4 Target of the Company
Our target will be to meet the standards of our customers and to be the best and most visited sandwich shop in the whole Dallas.
Company Summary
3.1 company owner.
Helena Walters has diplomas in various kitchen related services from the International Culinary Center. She has worked for one year in a restaurant and has gained enough fame because of the dexterity she has.
3.2 Why the Business is being started
Helena is starting this business to present and enhance her skills in the food industry while making considerable earnings.
3.3 How the Business will be started
After making a detailed business plan for a sandwich shop , Helena will rent the space for her shop, hire the general manager and two assistants to help her in making required arrangements, advertisement and hiring other staff. Our startup summary is as follows:
The services provided by Dallas Grills are enlisted with a little detail in this burger house business plan .
- Variety of sandwiches including Bacon Sandwich, Cheese Sandwich, Grilled Cheese Sandwich, Tuna Sandwich, Clam Roll Sandwich, Club Sandwich, Patty Melt Sandwich, Italian Hero Sandwich, Breakfast Sandwich, and Cheese Steak Sandwich.
- Ham Burger and Onion Smashed Burger
- Soft Drinks
Our customers can enjoy our quality and delicious product while sitting inside the cafe or by taking away with them. They can also order us online to avail our home delivery services.
Marketing Analysis of Bookkeeper Business
Before starting up a sandwich business, it is very important to study the demographics of the market in which you will be serving, especially if you are setting up a sandwich bar in a big city. As there are many big names in the food business which have completely established by the course of time.
So, you must be careful that you are choosing a place with no or at least fewer restaurants. So, your success story for a sandwich bar depends upon the effectiveness of your sandwich shop business plan . To make an effective hamburger business plan , make sure that you are having this task done by a professional marketing analyst.
UK Start-Up Visa Business Plan
5.1 marketing segmentation.
Instead of thinking how to start a sandwich bar , first, find out that who will be your customers. The way you will pave to meet their demands will surely answer your queries about how to start this new venture. Dallas Grills has identified the following groups as our potential customers. 5.2.1 General Traffic: Our major customers will be the people who happen to pass by our cafe and decide to stay for a while to eat something. They will surely have a variety to choose the sandwich of their choice. Our food and the best environment will surely leave them with an exciting experience.
5.2.2 Students and Employees: The second biggest category of our target customers will comprise of the people who are either studying in the educational institutes near us or are working in a nearby office. We expect them to visit our shop in their lunchtime solo or with friends and have a great time while filling their appetite.
5.2.3 Local Residents: Despite being located in the commercial zone; we are not still far away from the residential community. So, the last category of our target customers will be the community living near to us. They are not only expected to come to our shop but also to avail our home delivery services. The detailed market analysis of our potential customers is given in the following table:
5.3 Business Target
Our target is to be the best and most renown sandwich center in whole Dallas. We also expect to open another branch within three years of the launch. Moreover, we aim at earning a profit margin of $10k per month by the end of the first year.
5.4 Product Pricing
Our prices are almost the same as our competitors as maintaining the quality of our products would not be possible if we have to compromise on prices. We believe that after trying our services for the first time, our customers will not mind spending cash over quality services.
Great service
Great service. Good turnaround time and quality work. Thanks!
After making the sandwich marketing plan , the next step is to create a strategy to target the identified customers. When you are starting your sandwich stand business , people don’t know about you in the initial stages. So, you have to identify the ways in your sandwich restaurant business plan through which you can gain customers. Very big names and fully established businesses will be there in our competition. Thus, Dallas Grills has come up with superb competitive edges and advertisement plan. You can take help from it even when you are looking for small sandwich shop business plan .
6.1 Competitive Analysis
Our biggest competitive advantage is our location. We are located in the commercial zone, nearer to educational institutions, residential community and above all linked with the streets which are thronged up with passersby even in early mornings and late nights. Secondly, we’ll have a comfortable place to sit for our customers from where they can also see us preparing sandwiches for them. Our taste will be unique and people who will try our services for one time will surely come to us for the second time. Lastly, we’ll offer a home delivery service by receiving online payment through our website.
6.2 Sales Strategy
To advertise our services:
- We’ll have large billboards outside our cafe demonstrating our delicious foods while increasing the appetite of spectators
- We’ll carry out a campaign on social media through the pictures of our cafe, our foods, and the feedback of our customers
- We’ll be offering a 35% discount for the first two days of our launch
- We’ll send our delicious sandwiches to various companies and businesses located near us to get introduced
6.3 Sales Forecast
We expect our sales to increase by years due to the quality and taste we’ll be providing. Our experts have forecasted the following sales on a yearly basis which are summarized in the column charts. The detailed information about sales forecast, total unit sales, total sales is given in the following table:
6.4 Sales Monthly
6.5 sales yearly, personnel plan.
In this sandwich shop business plan , the staff, Dallas Grills will need is enlisted with a little detail. If you are starting a sandwich shop or a proper restaurant you can take help from it.
7.1 Company Staff
To ensure the proper quality and taste which Helena want to introduce through her sandwich bar, she has decided to supervise the food preparatory tasks by herself. Other staff which she’ll hire is as follows:
- 1 Manager to manage overall operations of Dallas Grills
- 4 Chefs to make sandwiches, burgers, and salads
- 3 Waiters to serve and to perform packaging service
- 1 Cashier to receive cash from the people
- 1 Accountant to maintain financial records
- 2 Drivers to perform home delivery services
- 2 Cleaners to clean the dishes and facility
- 2 Sales Executives responsible for advertising restaurant
- 1 IT Expert to manage Dallas Grills’ website and social site
7.2 Average Salary of Employees
The following table shows the forecasted data about employees and their salaries for the next three years.
Financial Plan
Although starting a sandwich shop doesn’t require a large investment group for a business plan , but still, the financial plan should not be ignored in starting a sandwich shop business plan . Your financial plan should envisage how you will be able to earn the expected profits and how you will be able to achieve your financial goals within the time period set by you.
8.1 Important Assumptions
8.2 brake-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly 8.3.2 profit yearly 8.3.3 gross margin monthly 8.3.4 gross margin yearly 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.
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