aari work business plan

Aari embroidery work

• The Ultimate Guide to Aari work for Beginners
• Introduction: What is Aari Work?

Aari work, one of the most intricate embroidery work was originated in Mughal era. It is a type of embroidery work that is done by stretching the fabric tightly over a hoop or wooden frame. A needle that resembles the crochet needle is used to do this fine work.

Table of Contents:

Materials Needed for Aari Work

Aari work needle size for beginners, aari work procedure, the history behind the aari work, the basics of aari work, the application of aari work, tips for maintaining aari work, list of certificate courses offered by disha fashion institute.

The things we need to do Aari work are

• Aari embroidery wooden hoop
• Aari needle
• Thread cutter
• Cotton, silk, zari thread
• Multi colour sequins, pearls, beads
• Bullion, French, embroidery wires

Aari work is a type of embroidery that is done using a needle and thread. It is a popular craft in many parts of the world, and is often used to decorate clothing, linens, and other fabrics.

When starting out with aari work, it is important to choose the right needle size. This will help you to create the desired results, and to avoid any frustration.

For beginners, it is recommended to use a needle that is size 5 or 6. This will allow you to create intricate designs, without the risk of breaking the needle.

Once you have chosen the right needle size, you can begin to explore the different techniques and stitches that can be used with aari work. With a little practice, you will be able to create beautiful, one-of-a-kind embroideries.

A step by step video tutorials to do Aari work for beginners

First, the fabric is stretched over a wooden frame which has four stands to keep the frame straight just like a table, so that the artist can do work with relax. Next, using thread and the aari needle, artisans embellish the cloth with cotton, silk and zari threads with sequins, beads, pearls, rhinestones etc. Usually, before embroidery the design is traced on the fabric.

Aari work traces back to 12 th   century, the Mughal era where the fascinating floral motifs, traditional motifs were used. During that era, these embroidery works used to be done for royal and elite class people. So, it is one of the costliest embroidery types of India. Places in India like Rajasthan, Lucknow, Uttar Pradesh, and Delhi are known to be practiced Aari embroidery till now.

This embroidery uses semi precious stones, beads along with zari and silk threads to add richness and extra charm to the cloth. The needle which is used to create pattern, makes chain stitch in process. This embroidery is done on any kind of fabric like velvet, cotton, silk, chanderi, organza etc. Natural motifs like flowers, leaves, vines, trees, birds, mango motifs or paisley motifs, jaal motifs are done in this embroidery style. Due to its versatility, the embroidery is being practiced in contemporary fashion as well as traditional attires.

Aari work is considered as one of the most time consuming and tedious hand needle work. So, today, artisans work on a cloth together as a group, making the work less time consuming and less costly. In modern days, sarees, lehenga, kurti, sherwanis, sometimes shirts and party wear gowns are also seen to be done Aari work on them.

As Aari work is costly, and very intrinsic delicate work, it should be maintained with proper care. Generally dry cleaning is recommended for such fabric, though, gentle hand wash can be done to retain the newness of the fabric.

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Aari Embroidery

A pen like needle which resembles the shape of a crochet needle, gives rise to an intrinsic form of artwork called the ‘Aari work’. In this artwork beads and ‘muthia’, a sharp edged needle is put to work, which creatively gives rise to chain stitch kind of imprints. This work is popular for its delicate and finest threadwork which enhances the essence of hand embroidery.

Origin and History

Aari work traces out its emergence way back in the 12th century, which marked the rule of the Mughal emperors. Floral motifs, traditional designs and fascinated the Mughal royals during that period. This popularized and brought Aari work into the limelight. With time, places like Kutch, Lucknow, Uttar Pradesh, Rajasthan , and Delhi  started recognizing the specialty of Aari embroidery, which marked the gradual popularity of Aari embroidery.

Present Day Scenario

Aari work has always been considered one of the most tedious  forms of needle work.  Today, with the help of advanced stitching procedures, and the role of more artisans, it takes lesser time to complete the embroidery work on an outfit.

Sources of Inspiration

Aari work began with a simple procedure of using a lead pencil to sketch the design on the fabric, after which a needle was put to use which pierced holes along the lines of the design. Then the threaded needle was inserted into the fabric, and when it came up, it emerged with a loop. Through this procedure, the fine stitched pattens led to the evolution of Aari work as an individual art form.

The fabric is first stretched over a frame to remove uneven, loose folds in the fabric texture. The frame comprises four wooden spars resting on wooden posts. Next, using thick cotton thread, the fabric is sewn on to the wooden frame. More often than not, Zari, Cotton or Silk threads are used in embroidery. One of the main features of Aari work is the fine embroidered patterns on the fabric. At times, artisans embellish the outfit or cloth with sequins, stone etc in between the embroidered patterns.

Faces behind the Fabric

Aari work was initially executed by the Muslim communities residing in India. They mainly used a hooked needle, or the Aari. Aari work is also said to have parts of its original essence in Barabanki, which named it as Katla work as this artwork was executed on a frame which was based on the ideologies of a cot. Mochi embroiderers done by artisans in regions of Kutch also formed the original faces behind this fabric, as they used the ‘Aari’ needle to redefine the essence of traditional beauty.

Aari work involves the implementation of a galore of beads and needles. Salma, Gota, Nakshi, Dabka and Aara are some the varieties linked to this artwork, which plays an equal role in enhancing the beauty of the fabric. Aari work is generally associated to floral motifs as well. Even katori, sitara and tikena are some of the other elements that are used in this embroidery form. All of them help in creating more intrinsic and innovative designs.

Occasion Dressing

As Aari work can now be seen in many types of garments, occasions like parties, religious ceremonies, weddings, and other formal occasions are perfect for donning dresses embellished with fine Aari embroidery. Apart from these occasions, this fabric can even be worn in all seasons, irrespective of any time of the year.

Maintenance

Dry cleaning washes are initially recommended for this fabric. Besides, soft ironing and gentle hand wash are suggested to retain the newness of the fabric.

Global Appeal

Aari Work Bag @ Utsavfashion

Crediting its ‘all seasonal’ convenience, this fabric has increased the demand meter across the globe. Even western countries are attracted to this fabric which has made it a global outfit suiting every occasion.

Accessorizing

Traditional and ethnic jewelry are the best preferences for this fabric. Keeping in mind its cultural essence, Indian jewelry can be considered the ideal accessory to go with it.

Chronicles of the Future foretold

With the rising popularity of Aari work fabrics, international markets are winning more sales escalating the sales in India. Even the interiors and remote places of India and abroad, have noticed the magical worth of this fabric.

• http://letslearnembroidery.blogspot.in/2012/01/aari-embroidery.html
• http://needlework.craftgossip.com/learn-aari-embroidery/2012/01/16/
• http://www.aiacaonline.org/craftmark-certified-processes-aari-embroidery.asp
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Aari Needle and Beading: Exploring the Art of Aari Work Embroidery

• November 17, 2023

Aari work embroidery, also known as hooked needle work, is a beautiful form of traditional Indian embroidery that originated in Barabanki, Uttar Pradesh, and later found its way to Kutch, Gujarat. This exquisite craft owes its origins to the shoemaker or cobbler community, who introduced the chain stitch and applied intricate designs to fabric using the aari needle.

Aari work embroidery is renowned for its intricate detailing and the use of the aari needle. The aari needle, also known as the hooked needle, is the primary tool used in this technique. It is a long, slender needle with a hook at one end, resembling a crochet hook. The hook allows the artisan to easily catch and manipulate the thread, creating intricate and precise stitches.

The aari needle is used to create various types of stitches, including the chain stitch, the satin stitch, and the bead stitch. Each stitch adds a unique texture and dimension to the embroidery, enhancing the overall beauty of the design. The aari needle allows for precise control over the thread, making it possible to create intricate patterns and motifs with ease.

One of the distinguishing features of aari work embroidery is the use of beads. Bead work is an integral part of this craft, adding shimmer and sparkle to the designs. The beads are carefully stitched onto the fabric using the aari needle, creating a stunning embellishment that catches the light and adds a touch of glamour to the embroidery.

The process of creating aari work embroidery involves several steps. First, the design is drawn onto the fabric using a pencil or a washable marker. Then, the fabric is stretched tightly on a wooden frame called a “khaka.” The artisan then uses the aari needle to carefully stitch the design onto the fabric, following the marked lines.

Each stitch is meticulously executed, ensuring that the thread is pulled tightly to create neat and even stitches. The artisan may use different colors of thread to bring the design to life, adding depth and dimension to the embroidery. Once the stitching is complete, the beads are added, meticulously sewn onto the fabric to enhance the design further.

Aari work embroidery is a labor-intensive craft that requires skill, patience, and attention to detail. It is often practiced by skilled artisans who have honed their craft over generations. The intricate designs and meticulous stitching make aari work embroidery a highly sought-after art form, valued for its beauty and craftsmanship.

The popularity of aari work embroidery has spread beyond India, with many designers and fashion houses incorporating this technique into their collections. From bridal wear to home decor, aari work embroidery adds a touch of elegance and sophistication to any piece.

In conclusion, aari work embroidery is a traditional Indian craft that showcases the artistry and skill of the artisans. The use of the aari needle and bead work adds a unique dimension to the embroidery, making it a truly captivating art form. Whether it’s adorning a bridal outfit or enhancing the beauty of home decor, aari work embroidery continues to captivate and inspire with its intricate designs and meticulous craftsmanship.

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Embroidery Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their embroidery businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an embroidery business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Embroidery Business Plan?

A business plan provides a snapshot of your embroidery business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Embroidery Business

If you’re looking to start an embroidery business, or grow your existing embroidery business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your embroidery business in order to improve your chances of success. Your embroidery business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Embroidery Businesses

With regards to funding, the main sources of funding for an embroidery business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for embroidery businesses.

Finish Your Business Plan Today!

If you want to start an embroidery business or expand your current one, you need a business plan. Below are links to each section of your embroidery business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of embroidery business you are operating and its status. For example, are you a startup, do you have an embroidery business that you would like to grow, or are you operating in multiple cities?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the embroidery industry. Discuss the type of embroidery business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of embroidery business you are operating.

For example, you might operate one of the following types of embroidery businesses:

• Standard embroidery : this type of embroidery service uses digitized artwork, or with lettering greater than ¼” in height. Rayon and polyester fibers are most commonly used in this type of business.
• Applique embroidery: this type of embroidery is popular for uniforms, sweatshirts, and jackets.
• 3D embroidery: this type of embroidery uses foam to add dimension, and is available in a variety of thicknesses.
• Specialty embroidery: this type of embroidery uses special fibers or decorations, such as yarn and sequins.

In addition to explaining the type of embroidery business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of pieces embroidered, number of positive reviews, number of contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the embroidery industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the embroidery industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your embroidery business plan:

• How big is the embroidery industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your embroidery business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your embroidery business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: schools, promotional product businesses, governments, and apparel manufacturers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of embroidery business you operate. Clearly, school athletic departments would respond to different marketing promotions than apparel manufacturers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most embroidery businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other embroidery businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes imports, and manufacturers’ in-house embroidery services. You need to mention such competition as well.

With regards to direct competition, you want to describe the other embroidery businesses with which you compete. Most likely, your direct competitors will be other embroiderers in your area.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of embroidery do they offer (standard, 3D, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a broader range of embroidery options, like special fibers, more colors, etc.?
• Will you provide specialty techniques that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an embroidery business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of embroidery company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to standard embroidery, will you also offer 3D embroidery?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your embroidery company. Document your location and mention how the location will impact your success. For example, is your embroidery business located in a busy retail district or shopping plaza, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your embroidery marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your embroidery business, including sourcing inputs, consulting on designs, programming the machine, fulfilling orders, marketing, and meeting with potential customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to embroider your 500 th jacket, or when you hope to reach $X in revenue. It could also be when you expect to expand your embroidery business to a new location.  

Management Team

To demonstrate your embroidery business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing embroidery businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in embroidery or successfully running small promotional products businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you have contracts with area school athletic departments, or partner with a gift shop? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your embroidery business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an embroidery business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your workshop location lease or any production contracts you have signed or details on partnerships you have formed.  

Putting together a business plan for your embroidery business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the embroidery industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful embroidery business.  

Embroidery Business Plan FAQs

What is the easiest way to complete my embroidery business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Embroidery Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of embroidery business you are operating and the status; for example, are you a startup, do you have an embroidery business that you would like to grow, or are you operating a chain of embroidery businesses?

Don’t you wish there was a faster, easier way to finish your Embroidery business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Aari and Zardozi Embroidery: An Overview

Dr. Afrose Fathima Farid Assistant Professor, Department of Post Graduate Studies and Research in Home Science – Textile Science and Fashion Designing, Justice Basheer Ahmed Sayeed College for Women, Chennai, Tamil Nadu, India – 600017. Email: [email protected]

Once adorned by the royalties of the country, on silk and velvet, the aari designs would stand out like a peacock on a rainy day. This method of creating a luster of luxury and elegance, by the art of aari embroidery, zari and zardozi has come a long way, since its royalty days.

Definition of Aari and Zardozi: The word aari is derived from the word ‘aar’ or the needle used for this work. Aari work is done by stretching the fabric on a frame and stitching with a long needle ending with a hook. The other hand feeds the thread underside, and the hook brings it up, making a chain stitch, but it is much quicker than chain stitch done in the usual way. It looks like machine-made and can also be embellished with cut pieces of Zardozi strings, sequins and beads – which are kept on the right side, and the needle goes inside their holes before plunging aari. This work is popular for its delicate and fine thread work which enhances the essence of hand embroidery.

Origin and History: This embroidery work is said to have originated in China and then travelled throughout Asia via India, Persia and Turkey and eventually reaching Europe in the eighteenth century. The technique in Europe was referred to as ‘tambouring’ from the French word ‘tambour’ named after the drum shaped frame which originally came from the East.

Aari work in India traces out its emergence way back to the 12th century, which marked the rule of the Mughal emperors. Floral motifs and traditional designs fascinated the Mughal royals during that period. They popularized it and brought Aari work into the limelight. With time, places like Kutch, Lucknow, Uttar Pradesh, Rajasthan, and Delhi started recognizing the speciality of Aari embroidery, which marked its gradual popularity.

Other Names of Aari – Worldwide:

• Aari Embroidery is also known as Khatla Work. This is because the embroidery is done on a frame that is constructed on the principles of the local khatia or cot.
• Aari work is also known as Aari Barath, Zardozi, Kashida, Zalakdozi and Mochi Barath.
• In Europe it is known as Tambour work, tamber, broderie en chainette, double Kensington stitch, point de Luneville, Beauvais stitch, Broderie de Lunéville or Crochet de Lunéville and Limerick Lace.
• Coggeshall and Lierse Kant are English and Belgium Tambour hook Lace.

Faces behind the fabric: Aari work initially was said to have been executed by the Muslim communities residing in India. Mochi embroiderers from Kutch also formed the original faces behind this fabric, as they used the ‘Aari’ needle to redefine the essence of traditional beauty.

Varieties: Aari work involves the implementation of Zari, Zardozi, Sequins, a galore of Beads, sometimes Stone work, Salma, Gota, Nakshi, Dabka, Aara Katori, Sitara and Tikena are some of the other elements that are used in this embroidery form. All of them help in creating more intricate and innovative designs.

Traditional Styles of Aari: Aari is practiced throughout India with regional influence. In Kashmir, Kashida kari essentially involves naturalistic and intricate motifs executed using colourful woollen yarns without any other embellishments. Aari Bharath of Rajasthan and Gujarat uses colourful cotton/ silk pat threads combined with a wide variety of embellishments in geometric, floral or sometimes in religious pattern. Mochi Barath from the same region is worked on leather footwear. The stylised Aari of Uttar pradesh and Haryana are very rich work, executed using Zari threads, zardozi, stone works and many elaborate embellishments. The aari of south is very fine and delicate work, usually worked on fine silk fabrics using silk yarns or zari yarns in combination with kundan works or sequins and beads.

Zardozi Work: Zardozi (also spelled as Zardosi and Zardouzi) is a form of fabric embroidery which uses silver coated thread or silver wire, whereas the outfit may or may not be embellished with assorted elements like sequins & beads. Zardozi is often mistaken with Zari however the two are different. There are various types of Zardozi threads that help to create intricate designs: thicker and thinner varieties; spirally twisted; dull or lustrous. Since Zardozi has different hubs in India, the motifs and nature of designs also varies from place to place. For example, designs from Lucknow have Mughal influences, while Zardozi work done by artisans in Chennai have Tamil influences.

Origin & History of Zardozi: With origins going as far back as the Rig Vedic times, Zardozi flourished as an art form under the patronage of Mughals in the 16th century. Zardozi has its roots in the Irani, Ottoman, Mongolian and Persian culture. The Mughal era brought leaf and floral patterns into prominence. Banned by Aurangzeb, Zardozi declined in popularity and was finally brought into the limelight again post independence.

Earlier, pure silver was used along with the threads to create Zardozi embroidery. Nowadays, copper wires plated with gold and silver are used instead. In some cases, even colored plastic wires coated in gold or silver color are used. Today, Zardozi work has spread out to major centers like Lucknow, Delhi, Agra, Jammu & Kashmir, Kolkata, Bhopal, Hyderabad, Farrukabad and other states.

Materials & Tools:

1. Zari/Treads: Zari or metallic threads are commonly used for Aari work. Threads of various colours are also used. Amongst the coloured threads available in the market.

2. Embellishments : Aari work involves the use of Zardozi, Sequin, beads and other adornments like Kallavattu, Moti, or Salma, Dabka, Nakshi, Aara, and Gota.

3. Aar/Karchop (Needle): A hooked needle called aari is used, hence the name to the craft. It is similar to the one used in crochet.

4. Frame/Adda/ Karga: This is a wooden or metal frame over which the cloth is pulled tightly to prevent it from moving while artisans work on it. The frame enables faster work and clear vision at constant tension.

The Aari Process:

a) Setting the Adda: It is wooden frame on which the cloth to be embroidered is stretched tightly making it suitable for working. This frame has adjustable knockdown bars resting on four stools or post at four corners. The frames can be adjusted according to the width of the cloth. These frames are large and mainly made up of sheesham as it is strong, but sometimes bamboo is also used as a substitute. One frame can accommodate 4-6 artisans sitting on both the sides. The height of the frame is 1.5-2 feet above the ground. The artisans sit either on floor or cushions. If the design is small, then a smaller metal frame can also be used instead of the wooden planks.

b) Tracing the Design: The process of embroidery starts with tracing the motifs on the plain cloth. The motifs are first sketched on a tracing paper or butter paper and small holes are made on the outlines of the designs using a needle. Thereafter the cloth is placed on a flat surface and the tracing sheet is placed on the position the motif is required. Artisans either use a mixture of neel and kerosene or chalk power and kerosene. A cloth dipped in either of the two solutions is rubbed on the khaakha (tracing sheet) so that the solution seeps through the holes and reaches the cloth. Thus the designs get traced on the cloth. This process is called as Chapaai and is done by either men or women who are referred as Chapaiwale/wali.

c) Embroidery: Now the actual embroidery starts. A needle with a hooked end and Zari (gold or silver) or cotton or silk thread are used. Aari looks like a fine chain stitch. The needle is pushed through the fabric. From behind, thread is pushed into the hook. When the needle is pulled up again, it comes up with a loop. The next time, the needle goes through the loop and comes up with another loop through the previous loop. The same process is repeated. The stitches are very fine and small. This method of embroidery is highly time consuming and therefore expensive too. Several men may work on a single piece together. This relieves the tedium of a big piece of work. Depending on the intricacy it may take a day or a month to complete a design.

d) Flatenning Zari: After the embroidery, the thread is beaten (flattened) down using a wooden mallet from the top on a handheld wooden anvil placed under the fabric. This settles the thread and gives the work a fuller and finished look. This process is only for zari work.

e) Finishing: Once the embroidery is done extra threads are cut and the cloth is taken out from the adda. It then goes for washing and finally gets ironed and packed and then sold in the market.

Present Day Scenario of Aari and Zardozi Work: Aari work has always been considered one of the most tedious forms of needle work. Today, with the help of advanced stitching procedures, and the role of more artisans, it takes lesser time to complete the embroidery work on an outfit. Zardozi work would earlier be done on Sarees, Salwar Kameez, Lehengas, and home decor items. In the recent decades, fashion accessories like Clutches, Bags, Footwear and even handmade jewelry have been embroidered.

Occasion Dressing: As Aari work can now be seen in many types of garments, occasions like parties, religious ceremonies, weddings, and other formal occasions. Apart from these occasions, this fabric can even be worn in all seasons, irrespective of any time of the year. Zardozi clothing in all their regal glory has historically been preferred for formal occasions and weddings.

Global Appeal: Crediting its ‘all seasonal’ convenience, these fabrics have increased the demand meter across the globe. Even western countries are attracted to this fabric which has made it a global outfit suiting every occasion. Aari and Zardozi have been a prominent presence in international fashion events, both in creations by Indian as well as international designers. Over the years, at the Cannes festival, Aari work has been showcased in the attires worn by leading Indian film luminaries.

Maintenance of Aari and Zardozi Fabrics: Dry cleaning washes and soft ironing are recommended for these fabrics. Also, to ensure the zari work does not lose its metallic sheen with time, it is advisable to keep the outfits or items wrapped in paper or plastic to reduce exposure to air.

References:

• academia.edu/4917179/AARI_EMBROIDER
• utsavpedia.com/motifs-embroideries
• gaatha.com/aari-embroidery
• dsource.in/resource/zardozi_allahabad/making-process
• pinterest.com
• thetextileblog.blogspot.com
• twonerdyhistorygirls.blogspot.in/2013/05/tambour-work
• embroiderersguildwa.org
• en.wikipedia.org/wiki/Embroidery_of_India
• sashaworld.com/bazaar/leather/aari.htm
• sriaaricreatives.blogspot.com
• surkhab.in/aari/

You may also like:

• Overview of Zardozi Embroidery in India
• Phulkari Embroidery: Origin, Types and Techniques
• Different Types of Embroidery: Features and Uses
• Different Types of Embroidery Threads with Advantages and Disadvantages

Founder & Editor of Textile Learner. He is a Textile Consultant, Blogger & Entrepreneur. He is working as a textile consultant in several local and international companies. He is also a contributor of Wikipedia.

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What is Aari Work? 5 top Aari work Patterns.

When Mughals came to India, they bought a number of things along. One among them was the delicate artwork. Though embroidery was known to Indians before that as well, the style of Aari work was refined and popularised by the Mughals.

Aari work embroidery   is a very delicate and fine type of embroidery work using a pen-like needle, which looks like a crochet needle is embroidered on a fabric by stretching it on a wooden frame.

It used delicate and fine thread and is one of the most refined types of hand embroidery. A particular type of stitch—chain stitch—is used in Aari work. North Indians are major users of this embroidery work, and as such, you will see markets full of dresses with Aari work. The most common designs for Aari work embroidery are birds, flowers, vines, and leaves which distinguishes it from other types of embroidery, which mostly uses patterns or geometrical shapes to design in them.

Some designers also make use of creativity and add aari work embroidery materials like beads and stones to enrich the Aari design. It creates a glistening effect on the garment. Stones, beads and other embellishments are used in a way to compliment the base embroidery so as to create more stunning and visually pleasing and aesthetically delightful effects.

Because of the fineness of the thread and the art of embroidery, Aari work can be done on any type of fabric like silk, cotton velvet, chanderi, and crepe and others. This makes it a versatile embroidery work that can be used on any occasion and in any season.

At designersneed.com, we have thousands of beads and stones that can go hand in hand with your Aari work material for dresses . We have great designs for aari work material for bridal suits as well. We also have threads, Doris and wires that you can use for embroidery work. Our wooden embroidery frames are of the best quality available anywhere on the internet. For a full package check our Aari work material kit .

For your DIY, we have curated these five patterns of Aari work.

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What is Aari work or Maggam work?

Learn aari work or maggam work.

Aari work is a type of embroidery which is done on a stretched fabric and stitching the design with a long needle that has a hook in the end. The needle is named as Aari, from which the embroidery work derives its name as Aari work. This work consists of beads, stones, golden and silver threads which give a royal richness to the design. Aari work is known for its elegant thread work that enhances the gravity of hand embroidery. Sliding from the families of the ruling kings and the queens, today, the craft can be seen on any teenager’s blouse or top, with the traditional gear of various states, like sarees, Gagra choli of a bride or on festive attire.

The needle used for aari work comes in only one size and they are available in local market. Steel Crochet Hooks also can be used in this work available in various sizes in the market.

Other tools

• Various types and colours of beads, kundans, stones, and pearls are used to give rich look to the embroidery designs. • Stone chain and pearl chain are used to give a dazzling effect to the design. • Colourful threads are used according to the design and patterns. • Fabric gum is used to fix the stones on fabric. • Zari, silver or gold thread is used to stitch the design pattern. • Different shades of embroidery thread are used to embroider the design. • Various sizes & shades of Zardosi (A spring type of metal thread) are used to give the design a bright look.

Making Process

Initially, the cloth is stretched and tied to a frame to remove loose folds. Usually, wood cot or iron cot used to stretch the cloth. With the help of a lead pencil or chalk powder, the design is traced on the fabric. After tracing matching color threads or golden threads is embroidered along the traced design. Aari needle is pushed through the cloth and thread from the reverse side is hooked in the aari needle and pulled out from the upper side. Needle is again inserted in the cloth a little distance away from the previous pierce and pulls the thread out locking the previous stitch. This process is continued until the pattern is formed on the cloth. Designs are embellished with zari and embroidered with matching beads and stones which gives the fabric rich look.

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Welcome To Cla ssic Aari Academy

Classic Aari Academy is not just an educational institution, it's a hub for creative expression. We take pride in empowering individuals to become confident artisans, capable of transforming fabric into stunning works of art, including the creation of Aari work blouses that captivate and inspire.

Unlock the artistry of Aari embroidery at Aari work design Academy. Learn and master the intricate techniques that breathe life into fabric. Elevate your skills with our comprehensive Aari work blouse. Join us and embark on a creative journey that transcends the boundaries of traditional craftsmanship.

We Provide the Following Classes:

Types of Courses In Classic Aari Academy

No course fee.

Registration fees are only ₹500 per person .

Course duration 6 months.

We teach basic to advance level stitches (90 stitches).

Proper whatsapp group for discusion and doubts clarification.

Govt registration certificate will be provided at extra cost.

Flexible timing.

Anytime accesible videos.

Tailoring knowledge not required.

Limited seats only so join today.

Registration fees + Material (₹1500/-) + Shipping charges are additional .

Extra BENEFITS :- Blouse Marking and Tracing ideas

Basic level classes.

Basic material knowledge and details with full brand and quality explanation.

Zari and silk thread border works.

Simple silk thread filling stitches with sample works.

Silk thread filling stitches with example works.

How to fill aari motif.

Basic motif tracing methods like mobile tracing and carbon tracing.

Beads intro and material details filling works.

Sugar bead works filling works with example.

Loading stitches with example.

Hand embroidary stitches like french knots, ring knots etc.

Coin works, buttas and chakri works.

Advance Level Classes

Thread embossed loading stitches

Beads embossed loading stitches

zardosi introduction and material details

Zardosi stitches - flat and emobossed

Zardosi filling stitches

Zardosi french knots, rose, ect...

3D work, Mirror work, Cut work, Patch work

Latkan making and Hipbelt making

Hangings and Net cloth Fixing

Our St udents Work

We take pride in offering a unique fusion of tradition and convenience. Our skilled artisans specialize in Aari embroidery, bringing to life intricate patterns and designs that add a touch of elegance to your fabrics. Whether you're looking for bespoke Aari works on blouses, sarees, or other attire, our team is dedicated to creating pieces that tell a story.

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Why Choose Cla ssic Aari Academy

As we continue our journey, we invite you to be a part of Aari Academy's story. Together, let's stitch a vibrant future!

Be st Teaching

Our teaching philosophy extends beyond academic excellence. We are committed to nurturing well-rounded individuals by emphasizing character development.

Be st Price

We stand by our commitment to providing the best prices. Special offers as a token of our appreciation for choosing Aari academy.

Experienced and Passionate Educators

Our team of educators is not only highly qualified but also deeply passionate about the subjects they teach.

Aari Material Kit

You are responsible for shipping charges for all the products you purchase.

Price : ₹1200

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What our happy customers say about us

Enrolling in Classic Aari Academy was the best decision I made for my creative journey. The instructors' expertise in Aari embroidery is unmatched, and the pre-pleating service has saved me so much time. Highly recommended for those who want to learn and those who want their sarees to be impeccably pleated!

Classic Aari Academy is a gem for anyone passionate about Aari embroidery. The courses are comprehensive, and the hands-on approach makes learning enjoyable. Additionally, their pre-pleating service is a game-changer, ensuring my sarees are draped flawlessly every time. Aari Academy truly excels in both education and services!

I can't express how delighted I am with Classic Aari Academy. The Aari embroidery courses exceeded my expectations, providing a solid foundation for intricate designs. The pre-pleating service is a lifesaver, my sarees always look perfect, and I get compliments every time. Thank you, Aari Academy, for your commitment to excellence!

Classic Aari Academy is a haven for those who appreciate the art of Aari embroidery. The instructors are not only knowledgeable but also passionate about preserving this beautiful craft. The added bonus of their pre-pleating service has simplified my life, allowing me to showcase perfectly pleated sarees effortlessly. Aari Academy is a true treasure!

Classic Aari Academy is my go-to for Aari embroidery education and pre-pleating services. The instructors are patient and skilled, making learning enjoyable. The pre-pleating service is a time-saver, and the attention to detail is impeccable. If you're looking for top-notch Aari education and services, look no further!"

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How to Start an Embroidery Business – Complete Guide

• November 13, 2023
• by Editorial Team

Do you want to start an embroidery business from home or on a small scale? If so, find here a detailed embroidery business plan guide covering aspects like cost, licenses, processes, machines, and much more.

Embroidery is a value-added process and service in the garment decorating industry. Embroidery is the process of decorating fabric or other material using a special sewing machine with multiple needles and thread or yarn.

What is Embroidery?

Embroidery is the art of creating designs and pictures primarily done with needles through threads. Traditionally it is done on clothing and home furnishing items. However, in present times, it is done on any platform which is stitchable. Embroidery initially was done manually by skilled embroidery artists. Nowadays, with the advent of machines, most companies prefer machine-made embroidery for commercial production.

The art of embroidery came into existence after people invented to produce the fabric. It is widely accepted the art of embroidery originated in China way back in the 5th to 3rd century B.C. Subsequently, embroidery became popular all across the world. The first modern embroidery machine was invented by Josue Heilmann in France in 1832.

Is Embroidery Business Profitable?

In this age of fashion and lifestyle trendy products, the use of embroidery products is increasing globally. One can operate this business part-time or full-time basis. Also, the embroidery unit can be initiated home-based or by having a rented workplace. The global embroidery market is growing at 20% per annum. The main reasons for embroidery businesses are easy to start and profitable are the following;

• Low Startup Cost
• Does Not Need Much Space
• Demand is there around the Year.

13 Steps to Start a Profitable Embroidery Business

1. understand the market.

The first step before starting an embroidery business is to understand the demand of the local market. Do market research and collect information from existing embroidery manufacturing units, and customers, and understand the gaps.

Primarily you can target small business owners, business houses, and retail businesses who need to present a professional image with brand identity. Many business houses or corporations are interested in caps, shirts, t-shirts, and jackets, sporting their business name with a message. You can also contact a big clothing manufacturer and garment exporter who needs embroidery service. You can also work for them.

Don’t forget the online market. There is a huge demand for embroidered items in the online marketplace.

2. Get Trained

Many types of embroidery work exist like open work, counter thread work, outline work, void work, etc. You have to be creative in designing items like beachwear, kidswear, cushion embroidery, etc.

Some sort of training is needed to start and operate a commercial embroidery unit. Also, you will need to have some skills in graphic design. Having some knowledge of fashion design will be a big plus.

If you’re not already proficient in embroidery, invest time in learning the craft. Attend embroidery classes, and workshops, or enroll in online courses to enhance your skills. This step is crucial to producing high-quality and marketable products.

3. Select Niche

Determine the specific niche or market segment you want to target. Embroidery covers a wide range of applications, from apparel to home decor, so defining your niche will help you tailor your services.

4. Create a Business Plan 

Create a business plan for your embroidery business with a mission statement and goals. Calculate the startup budget including the cost of machinery, required manpower, working capital, and promotional costs.

Determine your product and target audience. How you will be going to face your competitors in the industry? Calculate expected revenue and break-even point.

5. Name Your Embroidery Business

Take some time off and select a proper relatable name for your embroidery business. The name must be such that customers can relate your company with the services you are offering.

Below are some embroidery business name ideas:

• Ultimate Threads
• Super Sticher Inc.
• Silk Thread Inc.
• Regal Pioneer Inc.
• Push Play Creations
• Wide Vision Inc.

Read:   How to Name Your Business? Step-By-Step Guidelines

6. Register Your Business

If you are looking to build a hassle-free and legally compliant business, registering your business is a must. Talk to local attorneys and register your business.

Choose a suitable business structure, whether it’s a sole proprietorship, partnership, or LLC. Each structure has its own legal and tax implications, so decide which aligns best with your business goals. For example, forming an LLC provides you with certain extra benefits at an extra cost.

7. Licenses & Permits

Every state and country sets different mandatory licenses to start and run businesses. Check out with the local competent authority and procure those licenses and permits.

8. Buy Sewing Embroidery Machine

The embroidery machine is the single most critical investment you need to make in this business. If you have a machine dealer in your locality, talk to them and find the best as per your budget.

However, if you don’t have any such dealer, online marketplaces offer some of the best embroidery machines at the best price. Buying the machine will largely depend on the scale of operation. The Brother Embroidery machine is a good option for home-based operation.

If you are looking to make it on a slightly larger scale, Alibaba can be a good place to get the best quote for the embroidery machine.

9. Procure Raw Materials For Embroidery Business

Other than the embroidery stitching machine, computers with design software. The main raw material is verities yarn.  Always use quality raw materials and needles.

In the embroidery business, getting a proper supply of raw materials is a critical aspect. Find suppliers. Negotiate with them. And choose one reliable supplier with the right price and delivery schedule.

Some of the basic things needed in embroidery are the following:

• Thread or floss
• Embroidery Hoops
• Thread Magicians
• Plastic Bobbins

10. Get Proper Embroidery Software

If you are serious and want to create a long-term successful embroidery business, investing in embroidery design software is a must. It will help you in creating new designs with much ease. Additionally, for smooth bookkeeping, accounting software is much needed.

11. Fix Proper Pricing

Determine the cost of materials, labor, and overhead. Consider the market rates and your target audience when setting prices. Ensure your pricing strategy allows for a competitive yet profitable business. Proper pricing is the secret to getting more customers and hence more profitability.

12. Create a Website

It is mandatory to create a website for running a successful embroidery business. A website serves as a digital storefront, providing a centralized platform for customers to explore your products, learn about your brand, and make purchases. It enhances your online presence and credibility. Check our detailed guide on how to create a website/blog .

13. Promote Your Embroidery Business

Utilize digital marketing strategies such as social media marketing, email campaigns, and search engine optimization (SEO) to promote your embroidery business online.

Collaborate with local businesses, boutiques, or event organizers to showcase your products. Participating in local markets and events can enhance your visibility within the community. You can also publish advertisements in garment magazines. Create a catalog of promotional items.

Contact business houses and meet them personally with samples. Retail garment business houses can also be your client. Show your product variety with detailed information, price, and minimum order quantity. You can also initiate an online booking and cash-on-delivery system through your website.

Frequently Asked Questions

How much does it cost to start an embroidery business.

The cost and investment to launch an embroidery business largely depend on the scale of operation and production output. However, one can expect investment in the range of $7000 to $50,000 depending on the size of the embroidery unit.

How much to charge for embroidery?

The charges for embroidery depend on the number of stitches done along with the color of the threads applied. One can charge $5 to $10 for ball caps. In the case of golf shirts, the charges can be fixed at $25-$30 excluding design charges.

How much money can you make doing embroidery?

The earnings from embroidery job work will depend on the skill and experience of the embroiderer. In the United States, the average income of an embroider working from home is in the range of $50,000 to $ 60,000 in a year.

Do I need formal training to start an embroidery business?

While formal training is not mandatory, it’s highly recommended. Enrolling in embroidery classes or workshops will enhance your skills and improve the quality of your work.

What equipment do I need to start an embroidery business?

Essential equipment includes an embroidery machine, digitizing software, stabilizers, threads, and needles. The specific requirements may vary based on your niche and the scale of your business.

Can I start an embroidery business from home?

Yes, many embroidery businesses begin as home-based operations. Ensure compliance with local regulations and obtain any necessary licenses or permits.

How can I market my embroidery business online?

Utilize digital marketing strategies such as social media promotion, maintaining a professional website, and engaging in search engine optimization (SEO) to enhance online visibility.

How do I handle customization requests from customers?

Communicate customization options and pricing to customers. Develop a system for managing personalized requests to ensure accuracy and customer satisfaction.

Is it necessary to have a physical storefront for an embroidery business?

No, it’s not necessary. Many successful embroidery businesses operate online or from home. However, having a physical storefront can be beneficial for attracting local customers.

How should I calculate shipping costs for my embroidered products?

Calculate shipping costs based on factors like package weight, dimensions, shipping destination, and the chosen shipping carrier. Many carriers provide online calculators to estimate costs.

What are some potential challenges in the embroidery business?

Challenges may include staying updated with industry trends, managing competition, and balancing customization requests. Adapting to technological advancements and continuously improving your skills can help overcome these challenges.

Editorial Team at 99BusinessIdeas is a team of experts led by Rupak Chakrabarty with over 25 years of experience in starting and running small businesses. Started in 2010, 99BusinessIdeas is now one of the largest free small business resources in the industry.

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