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[Updated 2023] Top 10 One Page Case Study Templates For Your Business

Malvika Varma

In the business world, education, and research, case studies have become powerful tools for extracting valuable insights and gaining a deeper understanding of different subjects. They provide real-life examples, showcasing the challenges faced, solutions implemented, and remarkable outcomes achieved. Whether you're a professional, student, or stakeholder, leveraging case studies can be a game-changer in your journey toward success.

Industry surveys have consistently highlighted the significance of case studies in driving business growth, fostering innovation, and enhancing learning. They have revealed that professionals and organizations actively engaging in case study analysis are more likely to identify opportunities, make informed decisions, and stay ahead of their competitors. Case studies offer a unique opportunity to delve into specific scenarios, examine the intricacies of challenges, and explore practical strategies that can be replicated.

SlideTeam has curated a collection of the top 10 One-Page Case Study Templates to empower you with the necessary tools. These templates, designed for different industries and purposes, are readily available for download and customization. 

Unlock the power of impactful case studies with our pre-designed PowerPoint slides. These invaluable presets streamline introducing and implementing case studies, allowing you to unleash your creativity and deliver compelling narratives. Experience the freedom of complete customization while benefiting from a wealth of structured, content-ready slides that will captivate your audience. Don't wait any longer – seize the opportunity to download one of these decks and elevate your tasks to professional levels of excellence. Let's explore each template in detail:

Template 1: One Page for Company Case Study Presentation PPT Document

This template is ideal for showcasing comprehensive company case studies. It includes sections for providing an overview of your company, highlighting our products or services, discussing challenges faced, presenting the solutions implemented, and sharing the project's results. With its clean and visually appealing design, this template allows you to present your company's success stories concisely. Download it right away!

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Template 2: Case Study College Assignment PPT Document

Tailored specifically for educational purposes, this template simplifies creating case studies for college assignments. It includes background information, objectives , project description, and project results . With its concise format, this template enables students to present their case studies effectively while adhering to assignment requirements. Don't miss out; download now and ensure effective project submission!

Template 3: Case Study One Pager for Transportation Marketing Presentation Report Infographic PPT PDF Document

This template provides a structured format for transportation and logistics companies to showcase successful marketing case studies. It allows you to highlight the challenges faced in the transportation industry, present innovative marketing strategies, and demonstrate the positive impact on business outcomes- Campaign Delivery, evaluation, and success. With its visually engaging design, this template helps you effectively communicate your marketing successes.

Template 4: One Pager for Banking Case Study Infographic

Specifically designed for the banking industry, this template offers a concise format to present compelling case studies. It includes sections to discuss the background , challenges , solutions, and project results. With its professional layout and clear visual hierarchy, this template allows you to showcase the effectiveness of your banking strategies and their positive impact on customer satisfaction and business growth.

Template 5: Case Study for Property Painting Services 

Ideal for painting contractors and property management companies, this set enables you to present case studies highlighting successful property painting projects. It includes sections providing an overview of the project, discussing the challenges faced, describing the solution implemented, and showcasing the results achieved. This one-pager theme allows you to showcase your expertise and demonstrate the transformative power of your painting services.

Template 6: Developing Business Branding Case Study Depicting One Pager Sample Example Document

Branding plays a critical role in the success of any corporate. This layout focuses on showcasing case studies related to business branding initiatives. It includes sections to outline the background , challenges / issues faced, branding strategies employed, and the positive impact on brand perception and business growth in terms of percentage increase in revenue, the percentage increase in social media fans, and more. With its modern design and visually appealing graphics, this theme helps you convey the power of effective branding. Don't miss out; download now and ensure effective branding!

Template 7: Case Study for Security System Proposal 

Designed for security system providers and professionals, this template allows you to present case studies that highlight successful security system implementations. It includes sections to describe the project background , challenges addressed, security solutions employed, and the outcomes achieved. This template helps you demonstrate your expertise in enhancing security measures and safeguarding businesses. Get it and boost your security!

Template 8: Work Order Proposal for Electrical Plumbing Case Study One Pager 

For electrical and plumbing service providers, this preset offers a structured format to present case studies of successful projects. It includes sections outlining the project type, challenges encountered, solutions provided, and results achieved. With its clear organization and visually appealing design, this layout allows you to highlight your expertise in delivering reliable electrical and plumbing services. Download and streamline your projects!

Template 9: Case Study for Process Improvement Proposal Template

Process improvement is crucial for driving efficiency and productivity. This template is designed to showcase case studies focused on process improvement initiatives. It includes sections to describe the project description , challenges faced, improvement strategies employed, and the measurable results achieved. With its clean and organized layout, this template helps you communicate the effectiveness of your process optimization efforts. Get your hands on it now!

Template 10: Case Study for Organization System Software Update One Pager Sample

Organizational software updates can have a significant impact on business operations. This presentation allows you to present case studies highlighting successful software update projects. It includes sections to outline the project description , challenges addressed, software update strategies implemented, and the positive outcomes achieved. With its structured format and visually appealing design, this template helps you convey the advantages of staying updated with cutting-edge software solutions.

One-page case study templates are invaluable resources for professionals, students, and stakeholders seeking meaningful insights and a deeper understanding of various subjects. With the top 10 templates provided, you can effectively showcase your successes, present your findings concisely, and captivate your audience with visually appealing designs. Visit the links provided, explore each template in detail, and download the one that exactly suits your requirements. Empower yourself with the tools to tell compelling stories and unlock new levels of success.

Remember, a well-crafted case study is a mighty hero that can inspire, inform, and propel you toward achieving your goals. Download the templates and let your success story unfold.

Professional Note:   For more insights and inspiration on creating impactful digital marketing case studies, check out our comprehensive blog post on "Digital Marketing Case Study Templates" at  this link. Dive deeper into the world of case studies and discover how these templates can elevate your digital marketing efforts to new heights.

FAQs on One-Page Case Study

What is a one-page case study.

A one-page case study is a concise document that presents a real-life scenario, typically focusing on a specific problem, solution , and results. It provides a condensed case study overview, capturing the key elements on a single page.

How do you write a one-page case study?

It's essential to be concise and focused when writing a one-page case study:

• Start with a brief introduction about the corporate and its products/services. 
• Describe the challenges faced, followed by the solution implemented. 
• Include relevant details about the project type , background, objectives , and a concise description . 
• Finally, highlight the outcomes achieved and the measurable results obtained.

What is a good example of a case study?

A good example of a case study is one that effectively tells a compelling story and provides clear insights. It should showcase how a company faced challenges , implemented a solution , and achieved tangible results. A well-written case study includes details about the company, its products/services, the problem, the strategy employed, and the positive outcomes obtained.

What is the format of a case study?

The format of a case study typically includes several sections:

• It starts with an introduction, providing background information about the company and its offerings. 
• Then, it presents the company's challenges or the problem being addressed. 
• The next section outlines the solution or strategy implemented to overcome those challenges.  
• A project description follows this, including objectives , methodology, and key actions. 
• Finally, the case study concludes with the results achieved, emphasizing the positive impact and measurable outcomes.

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How to Write a Case Study: Bookmarkable Guide & Template

Published: November 30, 2023

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.

Sure, you could say that you're great at X or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

One of the best ways to prove your worth is through a compelling case study. In fact, HubSpot’s 2020 State of Marketing report found that case studies are so compelling that they are the fifth most commonly used type of content used by marketers.

Below, I'll walk you through what a case study is, how to prepare for writing one, what you need to include in it, and how it can be an effective tactic. To jump to different areas of this post, click on the links below to automatically scroll.

Case Study Definition

Case study templates, how to write a case study.

• How to Format a Case Study

Business Case Study Examples

A case study is a specific challenge a business has faced, and the solution they've chosen to solve it. Case studies can vary greatly in length and focus on several details related to the initial challenge and applied solution, and can be presented in various forms like a video, white paper, blog post, etc.

In professional settings, it's common for a case study to tell the story of a successful business partnership between a vendor and a client. Perhaps the success you're highlighting is in the number of leads your client generated, customers closed, or revenue gained. Any one of these key performance indicators (KPIs) are examples of your company's services in action.

When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers and help you attract new clients.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

Download Free

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Click this link to access this resource at any time.

Why write a case study? 

I know, you’re thinking “ Okay, but why do I need to write one of these? ” The truth is that while case studies are a huge undertaking, they are powerful marketing tools that allow you to demonstrate the value of your product to potential customers using real-world examples. Here are a few reasons why you should write case studies. 

1. Explain Complex Topics or Concepts

Case studies give you the space to break down complex concepts, ideas, and strategies and show how they can be applied in a practical way. You can use real-world examples, like an existing client, and use their story to create a compelling narrative that shows how your product solved their issue and how those strategies can be repeated to help other customers get similar successful results.  

2. Show Expertise

Case studies are a great way to demonstrate your knowledge and expertise on a given topic or industry. This is where you get the opportunity to show off your problem-solving skills and how you’ve generated successful outcomes for clients you’ve worked with. 

3. Build Trust and Credibility

In addition to showing off the attributes above, case studies are an excellent way to build credibility. They’re often filled with data and thoroughly researched, which shows readers you’ve done your homework. They can have confidence in the solutions you’ve presented because they’ve read through as you’ve explained the problem and outlined step-by-step what it took to solve it. All of these elements working together enable you to build trust with potential customers.

4. Create Social Proof

Using existing clients that have seen success working with your brand builds social proof . People are more likely to choose your brand if they know that others have found success working with you. Case studies do just that — putting your success on display for potential customers to see. 

All of these attributes work together to help you gain more clients. Plus you can even use quotes from customers featured in these studies and repurpose them in other marketing content. Now that you know more about the benefits of producing a case study, let’s check out how long these documents should be. 

How long should a case study be?

The length of a case study will vary depending on the complexity of the project or topic discussed. However, as a general guideline, case studies typically range from 500 to 1,500 words. 

Whatever length you choose, it should provide a clear understanding of the challenge, the solution you implemented, and the results achieved. This may be easier said than done, but it's important to strike a balance between providing enough detail to make the case study informative and concise enough to keep the reader's interest.

The primary goal here is to effectively communicate the key points and takeaways of the case study. It’s worth noting that this shouldn’t be a wall of text. Use headings, subheadings, bullet points, charts, and other graphics to break up the content and make it more scannable for readers. We’ve also seen brands incorporate video elements into case studies listed on their site for a more engaging experience. 

Ultimately, the length of your case study should be determined by the amount of information necessary to convey the story and its impact without becoming too long. Next, let’s look at some templates to take the guesswork out of creating one. 

To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business with free case study templates for creating your own.

Tell us a little about yourself below to gain access today:

And to give you more options, we’ll highlight some useful templates that serve different needs. But remember, there are endless possibilities when it comes to demonstrating the work your business has done.

1. General Case Study Template

Do you have a specific product or service that you’re trying to sell, but not enough reviews or success stories? This Product Specific case study template will help.

This template relies less on metrics, and more on highlighting the customer’s experience and satisfaction. As you follow the template instructions, you’ll be prompted to speak more about the benefits of the specific product, rather than your team’s process for working with the customer.

4. Bold Social Media Business Case Study Template

You can find templates that represent different niches, industries, or strategies that your business has found success in — like a bold social media business case study template.

In this template, you can tell the story of how your social media marketing strategy has helped you or your client through collaboration or sale of your service. Customize it to reflect the different marketing channels used in your business and show off how well your business has been able to boost traffic, engagement, follows, and more.

5. Lead Generation Business Case Study Template

It’s important to note that not every case study has to be the product of a sale or customer story, sometimes they can be informative lessons that your own business has experienced. A great example of this is the Lead Generation Business case study template.

If you’re looking to share operational successes regarding how your team has improved processes or content, you should include the stories of different team members involved, how the solution was found, and how it has made a difference in the work your business does.

Now that we’ve discussed different templates and ideas for how to use them, let’s break down how to create your own case study with one.

• Get started with case study templates.
• Determine the case study's objective.
• Establish a case study medium.
• Find the right case study candidate.
• Contact your candidate for permission to write about them.
• Ensure you have all the resources you need to proceed once you get a response.
• Download a case study email template.
• Define the process you want to follow with the client.
• Ensure you're asking the right questions.
• Layout your case study format.
• Publish and promote your case study.

1. Get started with case study templates.

Telling your customer's story is a delicate process — you need to highlight their success while naturally incorporating your business into their story.

If you're just getting started with case studies, we recommend you download HubSpot's Case Study Templates we mentioned before to kickstart the process.

2. Determine the case study's objective.

All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives.

Your first step when writing a case study is to determine the objective or goal of the subject you're featuring. In other words, what will the client have succeeded in doing by the end of the piece?

The client objective you focus on will depend on what you want to prove to your future customers as a result of publishing this case study.

Your case study can focus on one of the following client objectives:

• Complying with government regulation
• Lowering business costs
• Becoming profitable
• Generating more leads
• Closing on more customers
• Generating more revenue
• Expanding into a new market
• Becoming more sustainable or energy-efficient

3. Establish a case study medium.

Next, you'll determine the medium in which you'll create the case study. In other words, how will you tell this story?

Case studies don't have to be simple, written one-pagers. Using different media in your case study can allow you to promote your final piece on different channels. For example, while a written case study might just live on your website and get featured in a Facebook post, you can post an infographic case study on Pinterest and a video case study on your YouTube channel.

Here are some different case study mediums to consider:

Written Case Study

Consider writing this case study in the form of an ebook and converting it to a downloadable PDF. Then, gate the PDF behind a landing page and form for readers to fill out before downloading the piece, allowing this case study to generate leads for your business.

Video Case Study

Plan on meeting with the client and shooting an interview. Seeing the subject, in person, talk about the service you provided them can go a long way in the eyes of your potential customers.

Infographic Case Study

Use the long, vertical format of an infographic to tell your success story from top to bottom. As you progress down the infographic, emphasize major KPIs using bigger text and charts that show the successes your client has had since working with you.

Podcast Case Study

Podcasts are a platform for you to have a candid conversation with your client. This type of case study can sound more real and human to your audience — they'll know the partnership between you and your client was a genuine success.

4. Find the right case study candidate.

Writing about your previous projects requires more than picking a client and telling a story. You need permission, quotes, and a plan. To start, here are a few things to look for in potential candidates.

Product Knowledge

It helps to select a customer who's well-versed in the logistics of your product or service. That way, he or she can better speak to the value of what you offer in a way that makes sense for future customers.

Remarkable Results

Clients that have seen the best results are going to make the strongest case studies. If their own businesses have seen an exemplary ROI from your product or service, they're more likely to convey the enthusiasm that you want prospects to feel, too.

One part of this step is to choose clients who have experienced unexpected success from your product or service. When you've provided non-traditional customers — in industries that you don't usually work with, for example — with positive results, it can help to remove doubts from prospects.

Recognizable Names

While small companies can have powerful stories, bigger or more notable brands tend to lend credibility to your own. In fact, 89% of consumers say they'll buy from a brand they already recognize over a competitor, especially if they already follow them on social media.

Customers that came to you after working with a competitor help highlight your competitive advantage and might even sway decisions in your favor.

5. Contact your candidate for permission to write about them.

To get the case study candidate involved, you have to set the stage for clear and open communication. That means outlining expectations and a timeline right away — not having those is one of the biggest culprits in delayed case study creation.

Most importantly at this point, however, is getting your subject's approval. When first reaching out to your case study candidate, provide them with the case study's objective and format — both of which you will have come up with in the first two steps above.

To get this initial permission from your subject, put yourself in their shoes — what would they want out of this case study? Although you're writing this for your own company's benefit, your subject is far more interested in the benefit it has for them.

Benefits to Offer Your Case Study Candidate

Here are four potential benefits you can promise your case study candidate to gain their approval.

Brand Exposure

Explain to your subject to whom this case study will be exposed, and how this exposure can help increase their brand awareness both in and beyond their own industry. In the B2B sector, brand awareness can be hard to collect outside one's own market, making case studies particularly useful to a client looking to expand their name's reach.

Employee Exposure

Allow your subject to provide quotes with credits back to specific employees. When this is an option for them, their brand isn't the only thing expanding its reach — their employees can get their name out there, too. This presents your subject with networking and career development opportunities they might not have otherwise.

Product Discount

This is a more tangible incentive you can offer your case study candidate, especially if they're a current customer of yours. If they agree to be your subject, offer them a product discount — or a free trial of another product — as a thank-you for their help creating your case study.

Backlinks and Website Traffic

Here's a benefit that is sure to resonate with your subject's marketing team: If you publish your case study on your website, and your study links back to your subject's website — known as a "backlink" — this small gesture can give them website traffic from visitors who click through to your subject's website.

Additionally, a backlink from you increases your subject's page authority in the eyes of Google. This helps them rank more highly in search engine results and collect traffic from readers who are already looking for information about their industry.

6. Ensure you have all the resources you need to proceed once you get a response.

So you know what you’re going to offer your candidate, it’s time that you prepare the resources needed for if and when they agree to participate, like a case study release form and success story letter.

Let's break those two down.

Case Study Release Form

This document can vary, depending on factors like the size of your business, the nature of your work, and what you intend to do with the case studies once they are completed. That said, you should typically aim to include the following in the Case Study Release Form:

• A clear explanation of why you are creating this case study and how it will be used.
• A statement defining the information and potentially trademarked information you expect to include about the company — things like names, logos, job titles, and pictures.
• An explanation of what you expect from the participant, beyond the completion of the case study. For example, is this customer willing to act as a reference or share feedback, and do you have permission to pass contact information along for these purposes?
• A note about compensation.

Success Story Letter

As noted in the sample email, this document serves as an outline for the entire case study process. Other than a brief explanation of how the customer will benefit from case study participation, you'll want to be sure to define the following steps in the Success Story Letter.

7. Download a case study email template.

While you gathered your resources, your candidate has gotten time to read over the proposal. When your candidate approves of your case study, it's time to send them a release form.

A case study release form tells you what you'll need from your chosen subject, like permission to use any brand names and share the project information publicly. Kick-off this process with an email that runs through exactly what they can expect from you, as well as what you need from them. To give you an idea of what that might look like, check out this sample email:

8. Define the process you want to follow with the client.

Before you can begin the case study, you have to have a clear outline of the case study process with your client. An example of an effective outline would include the following information.

The Acceptance

First, you'll need to receive internal approval from the company's marketing team. Once approved, the Release Form should be signed and returned to you. It's also a good time to determine a timeline that meets the needs and capabilities of both teams.

The Questionnaire

To ensure that you have a productive interview — which is one of the best ways to collect information for the case study — you'll want to ask the participant to complete a questionnaire before this conversation. That will provide your team with the necessary foundation to organize the interview, and get the most out of it.

The Interview

Once the questionnaire is completed, someone on your team should reach out to the participant to schedule a 30- to 60-minute interview, which should include a series of custom questions related to the customer's experience with your product or service.

The Draft Review

After the case study is composed, you'll want to send a draft to the customer, allowing an opportunity to give you feedback and edits.

The Final Approval

Once any necessary edits are completed, send a revised copy of the case study to the customer for final approval.

Once the case study goes live — on your website or elsewhere — it's best to contact the customer with a link to the page where the case study lives. Don't be afraid to ask your participants to share these links with their own networks, as it not only demonstrates your ability to deliver positive results and impressive growth, as well.

9. Ensure you're asking the right questions.

Before you execute the questionnaire and actual interview, make sure you're setting yourself up for success. A strong case study results from being prepared to ask the right questions. What do those look like? Here are a few examples to get you started:

• What are your goals?
• What challenges were you experiencing before purchasing our product or service?
• What made our product or service stand out against our competitors?
• What did your decision-making process look like?
• How have you benefited from using our product or service? (Where applicable, always ask for data.)

Keep in mind that the questionnaire is designed to help you gain insights into what sort of strong, success-focused questions to ask during the actual interview. And once you get to that stage, we recommend that you follow the "Golden Rule of Interviewing." Sounds fancy, right? It's actually quite simple — ask open-ended questions.

If you're looking to craft a compelling story, "yes" or "no" answers won't provide the details you need. Focus on questions that invite elaboration, such as, "Can you describe ...?" or, "Tell me about ..."

In terms of the interview structure, we recommend categorizing the questions and flowing them into six specific sections that will mirror a successful case study format. Combined, they'll allow you to gather enough information to put together a rich, comprehensive study.

Open with the customer's business.

The goal of this section is to generate a better understanding of the company's current challenges and goals, and how they fit into the landscape of their industry. Sample questions might include:

• How long have you been in business?
• How many employees do you have?
• What are some of the objectives of your department at this time?

Cite a problem or pain point.

To tell a compelling story, you need context. That helps match the customer's need with your solution. Sample questions might include:

• What challenges and objectives led you to look for a solution?
• What might have happened if you did not identify a solution?
• Did you explore other solutions before this that did not work out? If so, what happened?

Discuss the decision process.

Exploring how the customer decided to work with you helps to guide potential customers through their own decision-making processes. Sample questions might include:

• How did you hear about our product or service?
• Who was involved in the selection process?
• What was most important to you when evaluating your options?

Explain how a solution was implemented.

The focus here should be placed on the customer's experience during the onboarding process. Sample questions might include:

• How long did it take to get up and running?
• Did that meet your expectations?
• Who was involved in the process?

Explain how the solution works.

The goal of this section is to better understand how the customer is using your product or service. Sample questions might include:

• Is there a particular aspect of the product or service that you rely on most?
• Who is using the product or service?

End with the results.

In this section, you want to uncover impressive measurable outcomes — the more numbers, the better. Sample questions might include:

• How is the product or service helping you save time and increase productivity?
• In what ways does that enhance your competitive advantage?
• How much have you increased metrics X, Y, and Z?

10. Lay out your case study format.

When it comes time to take all of the information you've collected and actually turn it into something, it's easy to feel overwhelmed. Where should you start? What should you include? What's the best way to structure it?

To help you get a handle on this step, it's important to first understand that there is no one-size-fits-all when it comes to the ways you can present a case study. They can be very visual, which you'll see in some of the examples we've included below, and can sometimes be communicated mostly through video or photos, with a bit of accompanying text.

Here are the sections we suggest, which we'll cover in more detail down below:

• Title: Keep it short. Develop a succinct but interesting project name you can give the work you did with your subject.
• Subtitle: Use this copy to briefly elaborate on the accomplishment. What was done? The case study itself will explain how you got there.
• Executive Summary : A 2-4 sentence summary of the entire story. You'll want to follow it with 2-3 bullet points that display metrics showcasing success.
• About the Subject: An introduction to the person or company you served, which can be pulled from a LinkedIn Business profile or client website.
• Challenges and Objectives: A 2-3 paragraph description of the customer's challenges, before using your product or service. This section should also include the goals or objectives the customer set out to achieve.
• How Product/Service Helped: A 2-3 paragraph section that describes how your product or service provided a solution to their problem.
• Results: A 2-3 paragraph testimonial that proves how your product or service specifically benefited the person or company and helped achieve its goals. Include numbers to quantify your contributions.
• Supporting Visuals or Quotes: Pick one or two powerful quotes that you would feature at the bottom of the sections above, as well as a visual that supports the story you are telling.
• Future Plans: Everyone likes an epilogue. Comment on what's ahead for your case study subject, whether or not those plans involve you.
• Call to Action (CTA): Not every case study needs a CTA, but putting a passive one at the end of your case study can encourage your readers to take an action on your website after learning about the work you've done.

When laying out your case study, focus on conveying the information you've gathered in the most clear and concise way possible. Make it easy to scan and comprehend, and be sure to provide an attractive call-to-action at the bottom — that should provide readers an opportunity to learn more about your product or service.

11. Publish and promote your case study.

Once you've completed your case study, it's time to publish and promote it. Some case study formats have pretty obvious promotional outlets — a video case study can go on YouTube, just as an infographic case study can go on Pinterest.

But there are still other ways to publish and promote your case study. Here are a couple of ideas:

Lead Gen in a Blog Post

As stated earlier in this article, written case studies make terrific lead-generators if you convert them into a downloadable format, like a PDF. To generate leads from your case study, consider writing a blog post that tells an abbreviated story of your client's success and asking readers to fill out a form with their name and email address if they'd like to read the rest in your PDF.

Then, promote this blog post on social media, through a Facebook post or a tweet.

Published as a Page on Your Website

As a growing business, you might need to display your case study out in the open to gain the trust of your target audience.

Rather than gating it behind a landing page, publish your case study to its own page on your website, and direct people here from your homepage with a "Case Studies" or "Testimonials" button along your homepage's top navigation bar.

Format for a Case Study

The traditional case study format includes the following parts: a title and subtitle, a client profile, a summary of the customer’s challenges and objectives, an account of how your solution helped, and a description of the results. You might also want to include supporting visuals and quotes, future plans, and calls-to-action.

Image Source

The title is one of the most important parts of your case study. It should draw readers in while succinctly describing the potential benefits of working with your company. To that end, your title should:

• State the name of your custome r. Right away, the reader must learn which company used your products and services. This is especially important if your customer has a recognizable brand. If you work with individuals and not companies, you may omit the name and go with professional titles: “A Marketer…”, “A CFO…”, and so forth.
• State which product your customer used . Even if you only offer one product or service, or if your company name is the same as your product name, you should still include the name of your solution. That way, readers who are not familiar with your business can become aware of what you sell.
• Allude to the results achieved . You don’t necessarily need to provide hard numbers, but the title needs to represent the benefits, quickly. That way, if a reader doesn’t stay to read, they can walk away with the most essential information: Your product works.

The example above, “Crunch Fitness Increases Leads and Signups With HubSpot,” achieves all three — without being wordy. Keeping your title short and sweet is also essential.

2. Subtitle

Your subtitle is another essential part of your case study — don’t skip it, even if you think you’ve done the work with the title. In this section, include a brief summary of the challenges your customer was facing before they began to use your products and services. Then, drive the point home by reiterating the benefits your customer experienced by working with you.

The above example reads:

“Crunch Fitness was franchising rapidly when COVID-19 forced fitness clubs around the world to close their doors. But the company stayed agile by using HubSpot to increase leads and free trial signups.”

We like that the case study team expressed the urgency of the problem — opening more locations in the midst of a pandemic — and placed the focus on the customer’s ability to stay agile.

3. Executive Summary

The executive summary should provide a snapshot of your customer, their challenges, and the benefits they enjoyed from working with you. Think it’s too much? Think again — the purpose of the case study is to emphasize, again and again, how well your product works.

The good news is that depending on your design, the executive summary can be mixed with the subtitle or with the “About the Company” section. Many times, this section doesn’t need an explicit “Executive Summary” subheading. You do need, however, to provide a convenient snapshot for readers to scan.

In the above example, ADP included information about its customer in a scannable bullet-point format, then provided two sections: “Business Challenge” and “How ADP Helped.” We love how simple and easy the format is to follow for those who are unfamiliar with ADP or its typical customer.

4. About the Company

Readers need to know and understand who your customer is. This is important for several reasons: It helps your reader potentially relate to your customer, it defines your ideal client profile (which is essential to deter poor-fit prospects who might have reached out without knowing they were a poor fit), and it gives your customer an indirect boon by subtly promoting their products and services.

Feel free to keep this section as simple as possible. You can simply copy and paste information from the company’s LinkedIn, use a quote directly from your customer, or take a more creative storytelling approach.

In the above example, HubSpot included one paragraph of description for Crunch Fitness and a few bullet points. Below, ADP tells the story of its customer using an engaging, personable technique that effectively draws readers in.

5. Challenges and Objectives

The challenges and objectives section of your case study is the place to lay out, in detail, the difficulties your customer faced prior to working with you — and what they hoped to achieve when they enlisted your help.

In this section, you can be as brief or as descriptive as you’d like, but remember: Stress the urgency of the situation. Don’t understate how much your customer needed your solution (but don’t exaggerate and lie, either). Provide contextual information as necessary. For instance, the pandemic and societal factors may have contributed to the urgency of the need.

Take the above example from design consultancy IDEO:

“Educational opportunities for adults have become difficult to access in the United States, just when they’re needed most. To counter this trend, IDEO helped the city of South Bend and the Drucker Institute launch Bendable, a community-powered platform that connects people with opportunities to learn with and from each other.”

We love how IDEO mentions the difficulties the United States faces at large, the efforts its customer is taking to address these issues, and the steps IDEO took to help.

6. How Product/Service Helped

This is where you get your product or service to shine. Cover the specific benefits that your customer enjoyed and the features they gleaned the most use out of. You can also go into detail about how you worked with and for your customer. Maybe you met several times before choosing the right solution, or you consulted with external agencies to create the best package for them.

Whatever the case may be, try to illustrate how easy and pain-free it is to work with the representatives at your company. After all, potential customers aren’t looking to just purchase a product. They’re looking for a dependable provider that will strive to exceed their expectations.

In the above example, IDEO describes how it partnered with research institutes and spoke with learners to create Bendable, a free educational platform. We love how it shows its proactivity and thoroughness. It makes potential customers feel that IDEO might do something similar for them.

The results are essential, and the best part is that you don’t need to write the entirety of the case study before sharing them. Like HubSpot, IDEO, and ADP, you can include the results right below the subtitle or executive summary. Use data and numbers to substantiate the success of your efforts, but if you don’t have numbers, you can provide quotes from your customers.

We can’t overstate the importance of the results. In fact, if you wanted to create a short case study, you could include your title, challenge, solution (how your product helped), and result.

8. Supporting Visuals or Quotes

Let your customer speak for themselves by including quotes from the representatives who directly interfaced with your company.

Visuals can also help, even if they’re stock images. On one side, they can help you convey your customer’s industry, and on the other, they can indirectly convey your successes. For instance, a picture of a happy professional — even if they’re not your customer — will communicate that your product can lead to a happy client.

In this example from IDEO, we see a man standing in a boat. IDEO’s customer is neither the man pictured nor the manufacturer of the boat, but rather Conservation International, an environmental organization. This imagery provides a visually pleasing pattern interrupt to the page, while still conveying what the case study is about.

9. Future Plans

This is optional, but including future plans can help you close on a more positive, personable note than if you were to simply include a quote or the results. In this space, you can show that your product will remain in your customer’s tech stack for years to come, or that your services will continue to be instrumental to your customer’s success.

Alternatively, if you work only on time-bound projects, you can allude to the positive impact your customer will continue to see, even after years of the end of the contract.

10. Call to Action (CTA)

Not every case study needs a CTA, but we’d still encourage it. Putting one at the end of your case study will encourage your readers to take an action on your website after learning about the work you've done.

It will also make it easier for them to reach out, if they’re ready to start immediately. You don’t want to lose business just because they have to scroll all the way back up to reach out to your team.

To help you visualize this case study outline, check out the case study template below, which can also be downloaded here .

You drove the results, made the connection, set the expectations, used the questionnaire to conduct a successful interview, and boiled down your findings into a compelling story. And after all of that, you're left with a little piece of sales enabling gold — a case study.

To show you what a well-executed final product looks like, have a look at some of these marketing case study examples.

1. "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot

What's interesting about this case study is the way it leads with the customer. This reflects a major HubSpot value, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot and is accompanied by a short video and some basic statistics on the company.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So, while case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

2. "New England Journal of Medicine," by Corey McPherson Nash

When branding and design studio Corey McPherson Nash showcases its work, it makes sense for it to be visual — after all, that's what they do. So in building the case study for the studio's work on the New England Journal of Medicine's integrated advertising campaign — a project that included the goal of promoting the client's digital presence — Corey McPherson Nash showed its audience what it did, rather than purely telling it.

Notice that the case study does include some light written copy — which includes the major points we've suggested — but lets the visuals do the talking, allowing users to really absorb the studio's services.

3. "Designing the Future of Urban Farming," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, he or she is greeted with a big, bold photo, and two very simple columns of text — "The Challenge" and "The Outcome."

Immediately, IDEO has communicated two of the case study's major pillars. And while that's great — the company created a solution for vertical farming startup INFARM's challenge — it doesn't stop there. As the user scrolls down, those pillars are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and additional visuals.

4. "Secure Wi-Fi Wins Big for Tournament," by WatchGuard

Then, there are the cases when visuals can tell almost the entire story — when executed correctly. Network security provider WatchGuard can do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament.

5. Rock and Roll Hall of Fame Boosts Social Media Engagement and Brand Awareness with HubSpot

In the case study above , HubSpot uses photos, videos, screenshots, and helpful stats to tell the story of how the Rock and Roll Hall of Fame used the bot, CRM, and social media tools to gain brand awareness.

6. Small Desk Plant Business Ups Sales by 30% With Trello

This case study from Trello is straightforward and easy to understand. It begins by explaining the background of the company that decided to use it, what its goals were, and how it planned to use Trello to help them.

It then goes on to discuss how the software was implemented and what tasks and teams benefited from it. Towards the end, it explains the sales results that came from implementing the software and includes quotes from decision-makers at the company that implemented it.

7. Facebook's Mercedes Benz Success Story

Facebook's Success Stories page hosts a number of well-designed and easy-to-understand case studies that visually and editorially get to the bottom line quickly.

Each study begins with key stats that draw the reader in. Then it's organized by highlighting a problem or goal in the introduction, the process the company took to reach its goals, and the results. Then, in the end, Facebook notes the tools used in the case study.

Showcasing Your Work

You work hard at what you do. Now, it's time to show it to the world — and, perhaps more important, to potential customers. Before you show off the projects that make you the proudest, we hope you follow these important steps that will help you effectively communicate that work and leave all parties feeling good about it.

Editor's Note: This blog post was originally published in February 2017 but was updated for comprehensiveness and freshness in July 2021.

Don't forget to share this post!

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Business tips

11 one-pager examples and how to create your own

One of my responsibilities as a marketer at an agency is sending monthly performance reports to my clients. They're busy people, so I include an executive summary at the beginning of each report that consolidates seven pages of detailed information into a few key bullet points—the "must-knows."

One-pagers serve the same function as these executive summaries. They boil down a lot of business information into one concise summary, enabling stakeholders or investors to quickly review important information and make important decisions—to invest or not invest, to use your offering or not, whatever the case may be. Needless to say, they need to pack a punch.

Here, I'll walk you through what should be included (and where) in these strategic documents, as well as share some one-pager examples and templates to help guide you through the creation process.

Table of contents:

What is a one-pager?

One-pagers can be for either internal or external use. For example, you may share an internal training one-pager with your employees or a startup plan one-pager with potential investors.

How to make a one-pager 

Think of a one-pager as a resume for whatever you're one-paging: it should tell the readers everything they absolutely need to know about you—in an aesthetically pleasing way.

Depending on the type of one-pager, you might include different elements, but here's a breakdown of the general elements you should include in each section of your one-pager. Keep scrolling for more examples of how these components would look in action. 

Since we read English top-to-bottom and left-to-right, organize your one-pager accordingly. At the top of your one-pager, include:

Company name and/or logo: Regardless of the type of one-pager, this is important for immediate brand recognition.

Headline: Give your audience a reason to keep reading. Write an attention-grabbing headline that hints toward 1) what your one-pager is about and 2) why they should care.

Brief overview of your product, service, project, or concept: It only needs to be a sentence or two.

Problem statement: Clearly state the issue you want to solve. It may be an overarching problem your business solves or a specific knowledge gap your one-pager fills.

Solution: Briefly explain how your offering or information provided in the one-pager solves the problem you previously stated.

If you think of a one-pager as a sandwich, the middle is the meat. Pack this section full of value:

Key benefits/features: This is where you'll highlight the benefits or features of your offering. What makes it unique? What problems does it solve? What are the specific features customers will love? 

Target market: Who is the audience of your one-pager? What are their needs and pain points? The more specific you can get, the better.

It's time to wrap it up and give people one last takeaway. Include these components at the bottom of your one-pager:

Future objectives: Outline your general plans for the future. What are your goals for the next year, three years, or five years? How are you working to achieve these goals? 

11 one-pager templates

I had my design team create almost a dozen one-pager examples—and templates to go along with them. As we run through them, I'll also share a few examples from the wild to get your creative gears turning. 

1. General one-pager/company one-pager

A general one-pager is like a company overview you'll share with customers and works well for general networking events or conferences. It includes all the standard one-pager elements I mentioned before: 

Company name and logo

Brief overview

Problem statement

Key benefits/features

Target market

Future objectives

2. Startup one-pager

Media attention/social proof

Investment stage

3. Pitch presentation one-pager

Startups, project managers, consultants, and non-profits can all use a pitch presentation one-pager to summarize the benefits they offer their audience. 

This one-pager serves as a quick reference guide, allowing presenters to succinctly convey their message, capture the audience's attention, and pique their interest. It's also a leave-behind for potential investors, partners, or clients to facilitate follow-up discussions. It should include: 

Market research summary

Team details, including specific expertise

4. Strategic plan one-pager

A strategic plan one-pager not only helps stakeholders easily digest your goals—it also serves as an accountability measure. It prevents people from leaving your presentation and immediately forgetting what your objectives are and how you plan to achieve them. 

Companies can use this one-pager to create organization-wide clarity, and non-profits can use it to appeal to donors. Make sure to include:

Key metrics

5. Product one-pager

Product one-pagers are invaluable for marketing and sales teams, enabling them to present essential information in a clear and compelling way to potential customers or stakeholders. They can even be used as an internal resource for new hires. Here's what to include:

Product name

Unique selling proposition

Timeline for launch (if new)

6. Company report one-pager

This one-pager can be used internally as an employee handout or post-summary during an annual company meeting. It can also be shared with external stakeholders to give a glimpse into the company's performance and future outlook. It should include:

Financial highlights

Achievements

Future challenges

7. Investor update one-pager

Give your investors the rundown on performance and the current goings-on of your business with a nice one-pager that breaks it all down. This concise update tells investors what they need to know—and nothing more. Here's what investors like to see: 

Progress toward milestones

Current challenges

Potential asks

8. Employee orientation one-pager

When I start a new job, I mentally prepare to be bombarded with a lot of information on the first day. Give new hires an employee orientation one-pager, so they have a quick overview of the key details they'll want to remember. Provide information like: 

Company culture

Leadership overview

Onboarding timeline

Key contacts

9. B2B one-pager

Decision-makers at businesses are busy, and a one-pager can cut through the noise to clearly communicate what your company does and why it's valuable (leave the jargon at home). Weave these elements into your one-pager:

Customer testimonials

Value proposition

10. Marketing one-pager

A marketing one-pager is an internal document that helps keep your company's teams aligned on branding and marketing. It's a snapshot of critical elements like:

Brand colors

Brand voice

Marketing goals

Customer personas

11. Consulting services one-pager

This type of one-pager is used by consulting firms to present their services, expertise, and value proposition to prospective clients. It offers a quick look into the consultancy's offerings to show clients how it can address their specific needs and challenges. These one-pagers typically include:

Client testimonials

Contact information

One-pager examples in the real world

Those templates will hopefully give you a head start, but let's take a look at some real-life examples of how people use and design one-pagers. Check out this variety of examples from real companies with details on what I think they particularly nail in their one-pagers.

General one-pager

In this general one-pager, Threekit briefly explains what it does and how it integrates with Salesforce. More specifically, it uses a variety of visual elements, from mockups to illustrated icons, to break up the text and display what the company's 3D product configurator looks like in action. 

Each component is also clearly defined with three separate background colors, which makes it easy to scan. Minimal copy is used while still getting the point across, and there's a clear visual hierarchy with the largest title and image at the top of the page.

Product one-pager

This product one-pager from CAT is a little more text-heavy, but it uses callout boxes and illustrations to break things up—plus, the bullet points make it easier to scan. The eye-catching header image is impressive, and there's also a clear headline and CTA.

B2B one-pager

Consulting one-pager

The example below is technically two pages, but it packs a lot of info into it. Clear headers help explain what services the company offers and the value those services hold. It also establishes credentials with customer testimonials and stats like "18B+ investment in security R&D and 3,500 cybersecurity experts." These elements help prospective clients feel secure about choosing them as a partner.

One-pager best practices

Just because you've managed to cram some important information onto one page doesn't mean it'll be effective. Here are some best practices to make sure your one-pagers have the effect you want them to:

Be concise: If you can't read a sentence on your one-pager without taking a breath, it's too long. Keep the copy short and sweet, so you don't defeat the whole purpose of a one-pager.

Appeal to your audience: Keep your reader in mind while creating your one-pager. If you're speaking to your customer base, avoid the corporate jargon. If you're speaking to investors, make sure to include the numbers that matter to them.

Include white space: While you may feel tempted to use every inch of space you have —don't. Empty space around text and visuals keeps your one-pager from looking cluttered and your reader from feeling overwhelmed.

Write a compelling headline: Like anything else you write, you need to grab the reader's attention right away. Make it immediately clear what value your one-pager will provide.

Tell a story: Like a good story, your one-pager should have a distinct beginning, middle, and end. Every component should connect to tell the story in a clear and engaging way.

Follow formatting guidelines: It's called a one -pager for a reason. Stick to one side of a page. Also, ensure it can be easily distributed physically and digitally by sticking to a standard letter (8.5 x 11") format.

Get creative with distribution: Of course, one-pagers are great for physical handouts, but think beyond that. Can you share the content on your website or social accounts? Can you adapt the content to be sent as an email newsletter? Choose a distribution method that makes sense for your audience.

Related reading:

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Cecilia Gillen

Cecilia is a content marketer with a degree in Media and Journalism from the University of South Dakota. After graduating, Cecilia moved to Omaha, Nebraska where she enjoys reading (almost as much as book buying), decor hunting at garage sales, and spending time with her two cats.

• Sales & business development

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Create a one pager from your research

Confined to a single side of A4 paper and favoured by researchers for efficiently conveying the essence of their work.

A one pager is for you if…

• You are addressing a time-poor audience
• You can articulate key messages concisely
• You want to quickly share insights with your audience

One pagers are especially useful when engaging with businesses. One of our clients shared:

“My number one tip for researchers when it comes to engaging with businesses would be to keep it simple, simple ‘KISS!’ if you wish to maximise your appeal. More detailed analysis can always be used as a follow up once businesses have expressed an initial interest.” 

Tony Carroll, Business Development Manager, Warwick University

‘Keep it simple’ with a one pager of your research

Say what you have to say in 300 words. Get to the heart of your message and articulate your points clearly in a one pager.

Sometimes the most important messages only need a few words to be said. By creating a one pager of your research you respect your audience’s time and communicate the essential ideas from your work.

Remember: more detail can always be used as a follow up once your audience has expressed an interest in knowing more.

Case studies:

Organisation : Universities of Leeds, Manchester, London School of Hygiene and Tropical Medicine

Topic: Performance-based financing in global health

Audience : Academics, health professionals, policymakers

Organisation: University of York

Topic: Manifesto for the Early Career Researchers group

Audience : Researchers

Organisation: Fairtrade International

Topic: Gender equality

Audience : Businesses

Organisation : University of Leeds

Topic: Mass atrocity crimes

Audience : Policymakers, researchers

Topic: Entrepreneurship and poverty

Audience : Academics

Research support for universities, NGOs, government and other organisations since 2016:

Give your research the impact it deserves

How to Create an Effective One Pager + Examples

• Written by Bryan Philips
• Topic: Go-to-Market
• 10 minutes read

One pagers are invaluable in distilling complex SaaS solutions into an essential, easy-to-understand format, crucial for effective go-to-market strategies. They enable businesses to succinctly communicate their value to potential clients, investors, or partners on a single, impactful page

But how do you create a compelling one pager that captures attention and drives action? This post will help you discover the types, benefits, and key elements of successful one pagers, real-life one pager example(s) and a step-by-step guide to crafting your own.

Key Takeaways

This article explores the types and benefits of one pagers, which can concisely capture a subject and persuade audiences.

It provides key elements for successful one pagers, including concise content, visually appealing design, clear call to action & targeted messaging.

Real-life examples are included along with tools & resources needed for creating effective ones that engage readers & drive desired actions.

Understanding One Pager Examples: Types and Benefits

One pagers, as versatile marketing tools in many industries and applications, provide a summary of their subject that is more likely to capture an audience’s attention than cumbersome documents.

Let us explore the various forms of one pagers, including business investment appeals, product/service summaries for customers’ consumption, SaaS solutions aimed at subscribers, and promotional materials targeting event attendees.

Business One Pagers

One pagers are invaluable to sales teams when attracting potential clients, partners, or investors. This single-page document conveys a business’s mission and vision and its key selling points in a visually striking way. 

To make sure that your company’s one pager is effective, you must pay attention both to content and design: A captivating headline summarizing the offerings followed by a brief yet concise description as well as a clear call-to-action can have powerful effects on anyone reading it, paving the path towards success for businesses like yours.

Product/Service One Pagers

Product/service one pagers are created to present the features, advantages, and value of a product or service to convince potential customers. These single-page documents:

Give an exact summary of what is being offered;

Help sales representatives display the merits of their offerings. And

Prompt consumers into making decisions.

Making a successful product/service one pager requires including relevant information such as its attributes, gains, pricing structure, and availability. It should have an appealing call for action that could inspire people to take action like buying it right away (or maybe just requesting more details).

Software as a Service One Pagers

One pagers offer a compact summary of the features, advantages, and costs related to software services. The purpose is to give potential customers an easier understanding of how they can benefit from the product or service.

An effective one-pager for SaaS should present a brief outline, explain any problems it solves, and list its various benefits. Case studies such as those used by B2C companies/organizations, B2B entities, and nonprofit organizations make great examples that could be adapted when creating persuasive yet informative marketing materials.

Event One Pagers

Event one pagers provide necessary information about an event in a visually attractive and comprehensible way. This includes details such as the upcoming gathering’s date, time, location, and agenda. Such high-level summaries can help draw attendees to your affair or even create media attention.

To ensure success for your occasion, put together one paper important factors like the name of the happening. When it’s taking place (date/time); venue – where is it located? What will be discussed during its course(agenda), along with additional related points that make up part of this special celebration?

This succinct resource assists potential guests in knowing more concerning activity, which helps them decide whether they have an interest in attending, thus contributing positively towards successful outcomes from said function

Key Elements of a Successful One Pager

Creating a successful one pager is more than just summarizing information into a single page.

The trick is striking the right balance between content, design, and messaging to clearly convey what it should be saying.

Here’s an outline of four essential elements for making your one-pagers effectively do their job: concise content, visually attractive design, direct call to action, and targeted messaging.

These factors guarantee reader involvement, relaying vital details leading them towards fulfilling goals such as registering with services or attending events, etc. 

Concise Content

When creating an effective one pager, it is essential to highlight the most important information and use clear language without unnecessary phrases.

This way, readers can easily and concisely understand the key points of your document.

Adjusting content for specific target audiences increases engagement with your message and its impact. By understanding their goals and obstacles before crafting your one pager you will make sure that every detail resonates with them.

Visually Appealing Design

Creating a visually appealing design is essential to draw the reader’s attention and make a lasting impression. Using features such as color, typography, and pictures can promote an enjoyable user experience while helping viewers quickly comprehend the core message conveyed through one pager documents.

Aspects include layout, hues that reflect brand identity, and readable fonts. Plus, pertinent yet eye-catching imagery should all be considered when planning for good design standards. Paying mindful attention to these elements ensures successful visual communication with a well-designed one pager, which could easily hold viewer interest on their first visit!

Clear Call to Action

For a one pager to be effective, it must contain a clear call to action that encourages readers to take some tangible next steps.

This can come in the shape of words such as “Sign Up Now”, “Learn More” or any other relevant prompt like “Get Started”, “Shop Now” and so on. A well-crafted call is pivotal for directing users toward conversions and providing them an enjoyable experience.

In order create an impactful call to action, concise language should always be used while also incorporating visuals where possible, this will ensure attention is grabbed from viewers quickly before guiding them onto the desired result associated with your one pager content. 

By eliminating ambiguity and leaving instructions crystal clear you are able maximize their effectiveness within marketing strategies employed by one page documents meaning success may soon follow!

Targeted Messaging

Creating content that resonates with your target audience is essential to have a successful one pager.

To customize the message and make it attractive to those who read it, you must research their demographic details, what they want or need, and identify motivations driving them towards an action.

Providing custom messaging relevant to this group will help garner more attention and Propel desired outcomes. Researching your target audience and then crafting applicable material allows for increased success when creating effective communications through a one pager.

Crafting Your Own One Pager Example: Step-by-Step Guide

You have acquired enough knowledge to draft a compelling one pager. This comprehensive tutorial will guide you every step of the way, from figuring out who your audience is to perfecting the finished product. 

By following this walkthrough and including all the important elements mentioned earlier, it’s easy to make an attention-grabbing one page that properly communicates what needs to be said and prompts readers into taking action accordingly utilizing a proper template.

Define Your Target Audience

Creating an effective one pager starts with knowing your target audience and their interests, needs, and motivations. 

Through market research or feedback from industry professionals, you can create a profile of this group to ensure the content resonates more strongly with them. Doing so will ensure that all messaging used in your one pager is tailored for its intended viewers while also increasing the likelihood of positive results.

Defining this demographic by studying existing customers and gathering data helps provide a better foundation when creating content personalized for any potential readership.

Select the Right Content

Once you have identified your target audience, the next move is to pick out which information to add to the one pager. This entails identifying the most vital details based on its purpose and recipients.

Remember that its main objective should be giving a brief yet captivating review about this subject, thus prioritizing crucial facts while avoiding cramming too much data in there unnecessarily.

To ensure your content resonates with readers, contemplate their needs, dilemmas, or drives when choosing information for inclusion in the one pager document.

Also, ensure they’re offered an explicit call-to-action at some point to direct them towards reaching whatever expectation might exist (e.g., Purchasing something/ signing up, etc.).

Design the Layout

After selecting the content for your one pager, it is essential to design a layout that looks visually pleasing and is easy to navigate. 

This will enable readers to understand its main points and message quickly. Doing so involves organizing things orderly with clear titles/subheadings while leaving enough white space between elements for legibility’s sake.

You can use grids to create structure alongside a balanced composition. Typefaces should be visible along with colors that reflect your brand’s identity – accompanied by appropriate imagery or graphics, enhancing how the material comes across when viewed by others

Refine the Final Version

The ultimate goal when designing your one pager is to refine the final version. This means ensuring it’s professional, error-free, and effective by double-checking all content for accuracy, clarity, and persuasiveness.

Getting feedback from others can help point out possible improvements or additions that may have been missed, creating an even more impactful piece of work in the result!

By refining, you will ensure you can capture attention, communicate successfully, and accomplish desired outcomes with a polished product.

Real-Life One Pager Examples and Analysis

Gaining an understanding of real-world one pager examples is a great way to get creative ideas for crafting your own. Analyzing such models can provide useful insights into the content, design, and messaging tactics used across different industries and goals. 

Here, we will explore three example types: B2C SaaS, B2B SaaS, and nonprofits, highlighting the many applications that one pagers have. These cases are just beginning points so you can create persuasive yet engaging versions on your terms.

B2C SaaS One Pager Example

This overview showcases a B2C SaaS offering, outlining the core benefits, standout features, and the value proposition for end-users.

The design, which includes visual representations, concise descriptions, and an attractive layout, aims to capture the attention of potential users and entice them to delve deeper into the product offerings.

To craft a compelling one-pager for your B2C SaaS, highlight the distinct advantages, functionalities, and unique benefits the software provides, including detailed pricing and special offers.

Conclude with a strong call-to-action that prompts the audience to engage further by signing up for a trial or requesting more information about the software. The goal is to identify is the lead is ready to become a prospect .

B2B SaaS One Pager Example

This brief provides a snapshot of a B2B SaaS product, emphasizing its unique selling points, functionalities, and the competitive advantages it offers to business clients.

Tailored to meet the distinct demands of your business clientele, this single-page layout effectively conveys the product’s value proposition and its edge in the market.

Key to this document is a decisive prompt that motivates potential clients or partners to engage with your offering.

Encourage them to take the next step, be it scheduling a demo, signing up for a trial, or requesting further details to facilitate informed decision-making.

Nonprofit One Pager Example

This example is a concise introduction to a nonprofit organization, highlighting its mission, strategic goals, various programs, offered services, and a clear explanation of its operational model.

The layout is designed to engage potential donors and volunteers, providing a clear and compelling snapshot of the organization’s purpose and how it achieves its objectives. Emphasis is placed on the importance of the organization’s work, underscored by key information and statistics that illustrate its impact.

This one-pager aims to offer insights into the significance of contributions, whether through donation or volunteer work, and the difference these actions make to the contributors and the beneficiaries of the nonprofit’s efforts.

Tools and Resources for Creating One Pagers

Using the right resources and tools will make creating professional one pagers a more straightforward process, giving you an edge in delivering engaging content.

A few popular applications for this project are InDesign from Adobe, Microsoft Word, or Canva – all readily available to save time when producing your one-page design.

You can get started using templates, which help decrease difficulty while maintaining precision concerning your targeted messaging and desired results. As long as you leverage these helpful offerings correctly, they should help fast-track production without sacrificing quality!

If done properly, it could go a long way toward providing everyone involved with extraordinary visuals that capture their attention accordingly.

A one pager is an effective way to communicate essential information concisely and engagingly.

By understanding the various types, benefits, and components of successful one pagers and creating yours using a step-by-step guide, you can generate compelling content that will appeal to your audience, leading them toward taking action.

Having the appropriate resources can enable anyone to craft their powerful one-page document they need!

Your one pager should include a brief summary of your proficiency, significant ideas and points as well as data regarding the team, target audience, unique sales proposition (USP), financials or strategies for moving forward. It is critical to write in an expert tone while connecting with those who read it – ensuring that there are clear outcomes at its conclusion. Ensure you provide information on the business model and any milestones achieved by including key words like ‘target market’ and ‘business model’ etc., within text itself.

Write a one pager by keeping the document as clean and simple as possible, including brief and concise information with visuals that are easy to understand. Add a clear call-to-action at the end and include everything from your business summary, who you are addressing, what benefits they will get from your solution, social proofs, and a great call to action.

A one pager is a succinct summary of an organization, product or service in the form of just one page. It’s used as an efficient way to present vital information about a business and pitch it to potential customers with all its key details included. The content will depend on what the document has been created for - Regardless, all important facts should be kept intact.

A one pager is not an essay, instead it’s a single page that offers insight into the main ideas of either an informational or narrative text. The content should focus on what message was conveyed through the theme.

Different kinds of one pagers can be found, for example ones used in businesses, products and services as well as software-as-a service (SaaS) or events.

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One Page Case Studies™

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What Are The Key Elements Of A One-Page Case Study?

I recently wrote, “ How To Write a One-Page Case Study .” In the article, I share that bullet points are the most important element in a simple 1 Pager.

If you’ve been following us, you know we refer to prospects and consumers as The Doubter. The reason? If you want to get more clients, you have to put yourself in their shoes. People are naturally skeptical, just like you and me.

That’s how we are programmed, to be on the alert, to be apprehensive.

• “Is this dangerous?”
• “Is it worth it?”
• “Is it for me?”

The Doubter proceeds with caution. They don’t have a minute to spare for anything that looks risky. With The Doubter in mind, we must get to the point quickly. Show Proof and your expertise. Think about how you would explain, to The Doubter, a recent project or valuable information.

Table of Contents

The Key Elements of a One-Page Case Study

A one-page case study typically includes the following key elements:

• Title: A brief and descriptive title that summarizes the main focus of the case study.
• Location: Where is it located
• Introduction: A brief overview of the context and background of the case study, including the problem or opportunity that the case study aims to address.
• Solution: A brief description of the solution or approach to address the problem or opportunity. This should include the methodology, tools, and techniques to achieve the desired outcomes.
• Results: A summary of the outcomes and impact of the solution or approach. This should include any quantitative or qualitative data supporting the project’s success.
• Photos – Photos need to be relevant. Combining bullet points and relevant images creates a memorable impression in The Doubter’s mind. They silently think out loud, “This is for me. I want this”.
• Conclusion: A summary of the key takeaways and lessons from the case study.
• About Us/Call to Action: A suggestion or invitation for the reader to take action based on the insights and lessons learned from the case study. This is your opportunity to sell your services.

3 Main Elements for Every One-Page Case Study

• Clear Headline
• Bullet Points
• Relevant Images

Overall, a one-page case study should be clear, concise, and easy to read. Highlight the essential information and insights in a brief and compelling format.

The bullet points serve as a mini table of contents. When you put a One-Page Case Study on your website, the bullet points are the first element The Doubter reads after the headline. Your headline is the element that grabs attention.

If the Doubter thinks, “Yeah, this is for me,” then the next place their eyes travel is to the bullet points. They scan the bullets. They will read them out of order based on what they identify with. Simultaneously, they see the photos on your page.

The elements I mentioned show Proof and demonstrate your expertise. Just merely saying you do something is not enough to gain their trust. If you don’t show Proof, you lose them.

Or, if it does convert to a lead without Proof, you either compete based on price or don’t get the business.

No matter how good you are, without Proof, you may be an expert but not perceived as The Trusted Expert. Don’t just assume The Doubter knows how awesome you are. They don’t unless you prove it.

About The One-Page Case Study Business Model

They have developed a program called Branding and Publicity SEO . One of their recent client success stories was for South Jersey Radiology, a multi-location business, recently purchased for $450 Million.

One of the buyer representatives stated, “one of the main reasons we purchased SJRA was due to their online Brand Equity.”

Brand equity refers to the value a brand adds to a product or service beyond its functional benefits. A combination of factors creates this value, including brand awareness, perceived quality, and brand associations.

A business with high brand equity creates Proof and trust in the minds of consumers. Brand Equity does not just apply to big companies. Even a one-person shop can build Brand Equity.

One Page Case Studies™ are the most potent form of Proof. That’s what sells.

Keep them short. Use bullet points and always keep The Doubter’s journey in mind. Include the key elements I mentioned above to create Brand Equity. Your result? More clients at higher prices because you are trusted and believable.

Copyright © 2023 | One Page Case Studies™ by Niche Quest Media

One Page Case Study Websites

A curated collection of 47 case study websites for inspiration and references. Each review includes a full screenshot of the website design along with noteworthy features. These One Pagers are a great to show users your work in a beautiful long Single Page website, normally pitching your services and social links at the bottom.

Reject Pile

Variable fonts support in Figma

Vertigo Typeface

Pudding Studio

Green Reconstruction of Ukraine

The Steve Jobs Archive

Webflow — Build and style your site exactly how you want ✨

Rats! We’ve run out One Pagers...

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25 Business One-Pager Examples That Stand Out (+Templates)

See best one-pager examples that effectively sell your company, product, project, or service. Learn what makes good one-pagers for sales, marketing, and more.

6 minute read

helped business professionals at:

Short answer

What makes a good business one-pager?

A good one-pager includes only key information that enables the reader to reach a conclusion or make a decision. An effective one-pager at the beginning of communication gives just enough detail to build interest. A one-pager near the end of communications gives the critical information for making a final decision

What should a one-pager include?

A one-pager includes only the most plausible information to grab the attention of decision-makers and get them interested in learning more.

The exact structure your one-pager should include depends on which one-pager you intend to make.

Which one-pager do you need to make?

1) Sales one-pager

2) Startup one-pager

3) Marketing one-pager

4) Company one-pager

5) Product one-pager

6) Business plan one-pager

7) Event one-pager

8) One-page report

Sales one-pager

A sales one-pager is used to provide a snapshot of the company’s offering and its unique value proposition.

Title slide

Company introduction (Who we are?)

Industry challenges

Solution overview

How it works

Startup one-pager

A startup one-pager is used to provide a fast company overview for investors

Vision statement

The problem

The solution

Proven results

Market Opportunity

Competitor analysis

Go-to-market strategy

Revenue projections

Team introduction

Fundraising goals

Roadmap/Product plan

Call-to-action (Contat us)

Marketing one-pager

A marketing one-pager is used to present a marketing plan to potential customers or internally to executive management.

How it works (process)

Benefits and outcomes

Call to action (contact)

Company one-pager

A company one-pager, also called a corporate one-pager, is used to provide a quick overview of a company’s offering, activity, or authority for prospective clients, investors, or partners.

Target market

Proven success

Main features

Testimonial

Trust indicators

Call to action (contact us)

Product one-pager

A product one-pager is used as a one-page brochure to showcase a B2B product or a high-ticket B2C product (like a house or a car)

Salesperson introduction

Business plan one-pager

A business plan one-pager is used to present the core information of a business plan to investors or internal decision-makers so as a base for an initial conversation.

The problem statement

Market analysis

How the product works

Future objectives

Unique selling points

SWOT analysis

Financial summary

Testimonials

Team introduction (our team)

Event one-pager

Digital brochure for events or conventions: used to provide access to informative video content, special offers, etc. This use case does not have a set structure.

One-page report

A one-page report is used for updating investors and stakeholders or for internal communications such as progress reports, business plans, roadmaps, and mission statements.

Executive summary

Methodology

Key highlights

Future outlook

Recommendations

A one-pager is NOT what you think.

A one-pager is not necessarily one page. Business one-pagers used to be an A4 page dense with text and loaded with information, but no one reads from printed paper anymore.

(If you have no idea what an A4 is, then I rest my case).

A one-pager is not a one-page PDF or Word document. I mean, it could be, but then hardly anyone would read it. A scary dense single page is the legacy way of doing it.

A modern one-pager is simply a short web page. Generously spaced, interactive, scrollable, and easy to read.

It’s also easy to make . I’ll show you how in a bit.

Or if you preffer, you can grab an interactive template and get to work.

Business one-pager templates

Go easy on yourself and use one of our tried and tested one-pager templates.

They come complete with built-in analytics which you can get instantly in Storydoc’s analytics panel.

What does a business one-pager look like?

Most business professionals still stick to PDFs when creating one-pagers. PDFs are simple to prepare and the contents stay intact regardless of the device your one-pager is viewed on.

But while it may be easy for you, it’s very hard for your prospect to actually read the damn thing.

Reading PDF one-pagers on mobile is next to impossible. Considering that almost 50% of all outreach one-pagers are now opened on mobile , if you’re using PDFs you’re practically losing every other prospect.

Now, let’s take a look at a legacy PDF one-pager for B2B sales , and compare it with a modern interactive web-based one-pager…

Bad one-pager example (legacy PDF)

Dense, overloaded, and uninviting.

Good one-pager example (modern interactive web page)

Buzzworthy, memorable, and easy to follow.

The numbers speak for themselves. Using interactive one-pagers, you can complement your content with live graphs, videos, and animations, which skyrocket your engagement and get 41% more people to read the one-pager in full .

Types of business one-pagers

Depending on your particular business goals, there are various types of one-pagers you can use with slight yet important differences.

1) Business plan one-pager

2) Project one-pager

3) Company one-pager

4) Product one-pager

5) Sales one-pager

6) One-page proposal

7) Marketing one-pager

8) Startup one-pager

9) Team one-pager

10) Personal one-pager

A business plan one-pager is great if you’re still in the early stages of figuring out your business idea.

It can work as a starting point before developing a full business plan. It will allow you to easily tweak and adjust when sending out to investors for gauging initial interest.

Browse business plan one-pager templates ➜

Project one-pager

A project one-pager is a succinct document that provides an overview of a specific project.

It includes essential details like objectives, scope, key milestones, current status, challenges, and next steps, presented in a clear and accessible format for stakeholders and team members.

A Company one-pager outlines your offering in a concise manner with the intention of capturing your readers’ attention enough to want to learn more about your product or service in the near future.

Browse company one-pager templates ➜

A Product one-pager is a succinct overview of a product or service.

It includes the main features of a product or service, the key pain points of your target audience that it aims to solve, the core benefits it brings, its position in the market, and past customer feedback.

It aims to raise brand awareness and establish a relationship with potential customers.

The main difference between a product one-pager and a company one-pager is that a product one-pager focuses on a single product or service in a company’s portfolio.

Browse product one-pager templates ➜

Or learn how to create an effective product one-pager ➜

While similar to a company one-pager, it’s more geared toward the unique value proposition your business provides to potential buyers.

It can also be used as a marketing tool and either published on your social media channels or distributed to prospective customers and investors.

Browse sales one-pager templates ➜

One-page proposal

At the end of a sales process, there usually comes a proposal.

The final proposal presented to the board is a one-page proposal that includes the succinct details of the sales offer, including provisions, costs, timetables, and a next step (many times this is an e-signature box).

Browse one-page proposal templates ➜

This is commonly used by marketing agencies or service providers to quickly summarize their offerings. It includes a unique value proposition, basic details of the service provided, cost, timetable, and next steps.

Browse marketing one-pager templates ➜

A Startup-one pager, sometimes called a SaaS one-pager, provides an overview of your company’s UVP, position in the market, and competitive advantage.

The main goal is to convince potential investors and venture capitalists that your business idea is viable and scalable in order to obtain the funds necessary to grow your company.

Browse startup one-pager templates ➜

For tips on how to prepare a full version of your investor one-pager, follow our guide on how to create a winning pitch one-pager investors love .

Team one-pager

This one-pager provides an overview of the team that leads a company, a project, or an event. It briefly introduces key team members with their responsibilities, authority, skills, and know-how.

The purpose of a team one-pager is to persuade the reader of the team's ability to successfully lead a company or a project.

Browse team introduction slides ➜

Personal one-pager

This is a concise document that summarizes an individual's professional and personal background, skills, experiences, and accomplishments. It's similar to a resume, but more streamlined and often more visually engaging.

Best one-pager examples showcasing clarity and persuasion

Cramming everything you want to say into a one-page business document can be a hard and painful process.

If you want to make your one-pager look professional, it’s even harder. And if you want to make it an engaging read, harder still.

That’s why I brought you the best one-pager examples. They were effectively used in the real world. They’ve been shown to communicate value, engage readers, and capture leads .

You can use these examples as templates to make your own killer one-pager.

Let’s go!

This example is a good fit for SaaS startups. It effectively outlines the problem, solution, market analysis, and future objectives.

The design is clean and professional, which appeals to investors and stakeholders. It's a great example of clear structure and concise presentation of key information.

This example is effective for travel industry professionals. It showcases a comprehensive ERP solution with a focus on efficiency and productivity.

The design is modern and engaging, making complex information accessible and appealing. Its clear layout and interactive elements demonstrate the software's capabilities and benefits.

Digital Product One-Pager

This example is very good for manufacturing businesses looking to digitalize their operations. It highlights the ease and speed of transforming into a smart factory.

The design is sleek and forward-thinking, aligning well with the product's digital nature. Its focus on real-time data and efficiency gains is particularly useful for businesses seeking to improve productivity and decision-making.

SaaS product One-Pager

This example is superb when you are running an eCommerce business focusing on customer loyalty and engagement. It highlights features like reward programs and analytics in a visually appealing and interactive manner.

The design is vibrant and user-friendly, making it easy to grasp the product's benefits.

Its focus on actionable insights and integration capabilities is particularly useful for businesses aiming to enhance customer experiences and drive growth.

Physical product one-pager

This example is excellent for tech companies showcasing innovative solutions. It effectively communicates how FuturumTech's products simplify technology use and enhance efficiency.

The design is sleek and tech-oriented, which resonates well with its target audience.

The example shows how user empowerment through easy integration and customization.

Startup product one-pager

This example is optimal for tech startups aiming to showcase their innovative solutions. It effectively communicates how your products address industry challenges and drive growth.

The design is dynamic and modern, aligning with the startup ethos.

Its focus on tailored solutions, from consultation to integration, is particularly useful for businesses seeking to enhance their technological capabilities and efficiency.

It effectively communicates how their services can streamline operations and enhance efficiency. The design is professional and straightforward, focusing on clarity and impact.

Its step-by-step explanation of the process, from discovery to optimization, is particularly useful for businesses looking to understand how your solutions can be integrated into their operations for improved results.

Tech sales one-pager

This example is amazing for businesses seeking advanced data extraction solutions. It effectively showcases how cloud technology and automation can revolutionize data handling.

The design is sleek and tech-focused, emphasizing the product's modernity and efficiency.

Its clear explanation of the step-by-step process, from connection to automation, helps buyers understand the impact of your solutions on operational efficiency and ROI.

Outbound sales one-pager

This example is great for BI and analytics teams facing data discovery challenges. It effectively illustrates how data management platforms provide complete visibility and efficient data management.

The design is straightforward and focused, highlighting the solution's ease of use and quick implementation. It tells the story of how automated data lineage and discovery can revolutionize your client’s business.

AI cyber security sales one-pager

This example is perfect for online retailers dealing with digital gift card fraud. It effectively showcases an AI-driven solution that distinguishes legitimate transactions from fraud, significantly reducing false declines.

The design is clean and focused, exemplifying the technology's sophistication and effectiveness.

The one-pager covers high approval rates and seamless integration. You can use it to enhance revenue and customer satisfaction without compromising on security.

Real estate sales one-pager

This example is ideal for real estate agencies, aiming to simplify the home-buying process.

It effectively communicates how a personalized approach and technology make finding the perfect home easier and more enjoyable.

The welcoming and user-friendly design reflects the company's focus on customer satisfaction.

It focuses on expert guidance, wide property selection, and streamlined transactions. This helps your prospective clients navigate the complex real estate market.

This example works well for businesses facing challenges in customer acquisition and marketing ROI. It showcases how marketing solutions enhance marketing strategies and drive success.

The design is professional and engaging, reflecting the company's commitment to quality and innovation.

The one-pager explains how using tailored solutions, from consultation to implementation can bring exceptional results.

Social media marketing one-pager

This example is a good choice for brands looking to amplify their social media presence. It effectively demonstrates how tailored content strategies enhance audience engagement and drive conversions.

It focuses on crafting and delivering captivating content across key platforms. It’s useful for businesses seeking to stand out, expand their reach, and resonate with their target audience.

Startup PR one-pager

This example is excellent for innovative tech startups, especially with an attractive physical product to show off.

The design is sharp and futuristic, aligning with the cutting-edge nature of their product.

It effectively highlights significant achievements by the company and demonstrates the system's versatility and deployment in high-stakes scenarios like defense and emergency services.

It could be useful for illustrating the product's real-world impact and potential for growth.

Project proposal one-pager

This example works well for project overviews for services. It effectively outlines performance management and advisory, addressing common project challenges. The design is clear and professional.

This one-pager proposal breaks down the project plan, timeline, and budget. It helps prospects understand the scope of a solution rollout and the impact on their organizational success.

Project overview

This example is useful for tech companies seeking to revolutionize their operations with innovative software solutions.

It outlines how business management software , leveraging AI and data analytics, enhances productivity and decision-making. The design is clean and modern.

This project one-pager includes the project's phases, from analysis to implementation.

Tech project one-pager

This example is outstanding for businesses seeking advanced tech solutions like AI and blockchain.

It highlights how custom solutions address efficiency, security, and scalability challenges.

The design is crisp and professional.

It includes a detailed project plan, timeline, and budget breakdown. This helps businesses clearly understand the scope and impact of your solutions on their operational advancement and market competitiveness.

Company profile one-pager

This example is a good fit for tech companies aiming to showcase their product's features and history in an engaging way. Its interactive elements and clear layout make complex information concise, accessible, and interesting.

The design is modern and aligns well with tech industry standards, making it appealing for investors and stakeholders.

Company overview one-pager

This example is excellent for businesses looking to showcase their innovative solutions and market impact.

It highlights a user-centric approach, emphasizing how the technology optimizes operations for e-commerce, startups, and large enterprises.

The design is clean and professional, reflecting the company's focus on efficiency and user experience.

The detailed presentation of success metrics, like revenue growth and customer satisfaction, communicated the company’s impact on their client’s operational improvement and market success.

Company intro one-pager

This example is best for businesses in the finance and technology sector. It showcases how high-end services empower businesses with digital transformation, focusing on streamlining operations and enhancing customer experiences.

This one-pager covers the details of the consultation, implementation, and support process. It tells the story of how the company can drive growth and operational efficiency for its clients.

Startup executive summary one-pager

This example is fitting for startups seeking to impress potential investors or partners.

Its clear structure highlights key business aspects like challenges, solutions, and benefits.

The design is sleek and professional, which appeals to contemporary tastes. It effectively communicates essential information quickly, making it a powerful tool for first impressions.

One page business report

This is a good example of internal company updates or briefings to stakeholders. Its concise format efficiently presents key financial data and performance metrics.

The design is clean and focused, making it easy for readers to grasp essential information quickly. This one-pager is particularly useful for conveying complex data in a digestible format.

Compact one-pager

This example is excellent for companies aiming to showcase their solutions in a very succinct manner.

Its streamlined layout efficiently highlights key offerings and benefits.

The design is minimalistic with a shallow scroll but remains engaging. It's good for quickly communicating essential details in an accessible way.

Simple one-pager

This example is advised for businesses looking to communicate their core values and services in a straightforward way.

Its uncluttered layout makes it easy to digest, focusing on essential information.

This ensures the message is conveyed without distractions. It will swerve you well in circumstances where you need to engage audiences who appreciate clarity and brevity.

Personalized vs generic one-pager examples

You can’t afford to send generic one-pagers if you want to succeed against your competitors.

You either stand out or stand down. You have to personalize your content if you want to convince prospects to give you their scarce time and attention.

If you’re not talking to them, why should they talk to you?

Certain one-pager builders, such as Storydoc, also let you create personalized tailor-made versions of your one-pagers for individual prospects at scale.

Storydoc can pull data directly from your CRM, meaning you can automate personalized one-pagers for each recipient based on your CRM contact information.

If you're not using personalization then you should— it can skyrocket your one-pager conversion rates.

According to our research personalized content:

Gets 68% more people to read one-pagers in full

Increases the average reading time by 41%

Share by prospects internally 2.3x more often

Imagine the impact this could have on your performance.

If you take anything from this post I hope it’s the advice to never send another PDF or Word one-pager again, but use a web-based one-pager instead.

Still, I wouldn’t recommend going through all the hassle involved in building a one-pager with traditional website builders like Wix or WordPress.

They’ve been designed with whole websites in mind which makes them too complicated for making a simple one-pager.

Go easy on yourself and simply grab one of our tried and tested one-pager templates .

As the Head of Marketing, I lead Storydoc’s team of highly trained content-ops warriors fighting to eradicate Death-by-PowerPoint wherever it resides. My mission is to enable buyer decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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• Strategy & planning

11 one-pager examples, plus how to make your own

Georgina Guthrie

May 29, 2024

Who do you think has a longer attention span? You, or a goldfish?

According to recent studies, the goldfish would win . Sorry about that. Blame TikTok! Luckily, there are formats out there well suited to those with short attention spans (or short on time) — and one such example is the one-pager. 

It’s a small but mighty document that’s all about fitting maximum info into a single page (or two) so the time-pressed can grasp a concept quickly. 

Endlessly versatile, they’re used across everything from sales pitches to teacher recaps — and best of all, they’re really straightforward to do. The hardest bit is learning to distill complex info down to the bare bones, but luckily, we’ve got tips on how to do that too. Read on! 

What is a one-pager?

A one-pager does exactly what it says on the tin. It’s a concise, single page* document designed to convey the essentials quickly. 

Often used in business, politics, education, and marketing, its main goal is to give a snapshot of a topic, product, or service so the time-pressed person can get the essentials at a glance without having to delve through reams of data and docs. 

*OK, sometimes it’s two.

What a one-pager isn’t 

In the old days, one-pagers were literally one A4 printout, chock-full of dense, dull text. These archaic examples now serve as a good reminder of what not to do. 

Nowadays, one-pagers tend to be digital and downloadable. They often feature interactive elements, like scrolling, videos, and clickable links, and they’re not always on one page (although the spirit of brevity remains strong). 

How do you use a one-pager?

One-pagers shine in environments where decision-makers have limited time and need to act decisively. Because of their distilled format, they allow for speedy assessments when time is at a premium. 

Whether you are a startup founder looking to attract investors, a marketer aiming to grab customer interest, or a teacher trying to engage students, a well-written one-pager can be a powerful tool for moving forward with confidence. 

• In the business world, use them to pitch ideas, summarize business plans, outline project proposals, educate staff about a new process, and more. 
• In marketing, use one-pagers as brochures or promo materials that highlight the benefits and features of a product or service. 
• In education, teachers and students use one-pagers to summarize complex topics or research findings.

Given the limited space, every word and visual element in a one-pager needs to pack a punch. It’s no easy task. As Mark Twain allegedly once said , ‘I didn’t have time to write a short letter, so I wrote a long one instead.’ Or in other words, being concise is difficult, and often takes more time and effort than rambling on. Let’s take a look at how to do it well. 

What should your one-pager contain?

Since these little gems are multi-use, there’s no right or wrong answer to this. But here are the bare essentials: 

• Title 
• Summary 
• Infographic/chart/image(s)
• Main points
• Supporting data 
• Conclusion 
• Contact details. 

Let’s expand on these with a step-by-step guide. 

How to make a one-pager 

As anyone who’s ever written a tweet will know, there’s a real knack to being able to distill complex information into something bitesize. Creating a good one-pager is like telling a story: it should have a beginning (top of the page), a middle (the middle of the page), and an end (you get the idea) — three distinct sections, each with its own purpose. Here are some tips to help you on your way. 

The beginning: Capturing attention

Think like a journalist: the top of your page is where you deliver the scoop in as few words as possible. Dedicate around 10-25% of your page to this section.

1. Headline/title

Begin with a strong, punchy headline that encapsulates the one-pager’s topic. This could be the title of your project, product, or the main message you want to share. For example, ‘marketing trends for 2025’ gives your reader a clear idea of what to expect.

2. Subheadline

Follow this up with a brief subheader. This should add a little more context to your headline, and give a snapshot of what the reader will find in the document. For example, ‘personalized experiences are the future of engagement’.

3. Logo and branding

If you’re creating something as part of an organization or for a brand, include your logo. And for that matter, make sure your branding is consistent throughout the document, from company colors, right down to the typeface. This looks professional, which boosts credibility — something you’ll want if you’re persuading a decision-maker who’s short on time and is depending on you for accuracy.

4. Optional: key visual or image

Use a compelling visual, like an image, infographic, or chart, that’s directly related to your topic. Visuals serve multiple purposes: they attract attention, they make the content more engaging, and they break up the text so the copy around the visual is easier to digest. They’re also mini powerhouses when it comes to transmitting data. Of all our senses, 90% of the data sent to the brain is visual. Humans are designed to take in images, so take advantage of their space-saving capabilities in your one-pager. 

This is optional at this stage because, depending on your focus, you may want to keep the image in the middle section. 

The middle: The core content

Now we’re into the meat of your one-pager. Dedicate around 50-75% of your page to this section.

1. Main points and benefits

Start by outlining your main points. Use bullet points and short paragraphs to make the information easy to scan, and aim for two to four sentences per paragraph. For example, if you’re presenting a new product, your main points will be your product’s top benefits, followed by its features.

2. Supporting data and statistics

Statistics add concrete data to your claims. At this point, you may want to add visual aids like charts and graphs, which make all those numbers more digestible. 

3. Testimonials or quotes

If applicable, add testimonials or quotes from satisfied customers, clients, or experts. This adds credibility to someone beyond yourself, which is a powerful, persuasive tool. For example, a quote from a well-known expert in your field can bolster your argument. This works for political and educational tools as well — just add a quote from an expert or key figure to engage and inspire.

4. Infographics and icons

As the old saying goes — a picture’s worth a thousand words. Infographics, charts, and icons break up text and summarize complex data in an easily digestible format. Plus, research has shown that visuals can improve learning and retention by up to 400% , so get them involved. Just make sure your data is up-to-date and relevant. 

The end: Inspiring action

Dedicate about 20-30% of your page space to this section. 

1. Summary or conclusion

Give a brief summary or conclusion that reinforces the main points. This helps recap the essential information and ensures the reader walks away equipped with everything they need to know. Summarize the benefits or key takeaways to remind the reader why the information is important.

2. Call to Action (CTA)

End with a clear call to action. Whether you want the reader to contact you, visit a website, sign up for a newsletter, or make a purchase, make sure this is obvious, straightforward, and focused on one thing — and don’t muddy the waters with multiple options. For example, ‘visit our website to claim your free deal’.

3. Contact information

Include your contact information so whoever has read your one-pager can reach out. This might include your email address, phone number, social media handles, and more. Make it easy to get in touch, and offer multiple contact options for accessibility. 

4. Additional resources or links

If there are additional resources or links that might come in handy, pop them at the bottom. This could be links to your website, product pages, relevant articles, or references. Giving further reading or resources can help interested readers dive deeper into the topic.

One-pager examples and templates 

Let’s take a look at some examples across a range of uses. 

1. All-purpose organization/personal one-pager

The goal of an organizational or personal one-pager is to essentially introduce the org/person. It’s designed to give a quick yet comprehensive snapshot of who you are and what you do. Key elements include:

• Name and logo
• Mission statement/problem you solve
• Features 
• Core values 
• Future goals
• Other services/products offered
• Contact information

This beautifully designed corporate one-pager by Mamunur Rashid makes good use of color to pull out key bits of information. Top marks.

2. Education one-pager

Here’s one for educational institutions or programs that need to give stakeholders (investors, students, parents, educators, etc) an overview of the org’s offerings, goals, and achievements.  

• Institution name and logo
• Program overview
• Curriculum highlights
• Accreditations and awards
• Student testimonials
• Mission statement 
• Future goals (optional) 

3. Teaching one-pager

One-pagers are ideal for helping students, trainees, or apprentices remember the key points without overwhelming them. 

• Class name and module topic 
• Module overview
• Key facts 
• Resources 
• Further study 

Jamie Lee Clark’s teaching one pagers are everything one should be: clear, concise, and designed for speedy comprehension. 

4. Startup one-pager

A startup one-pager is a succinct overview of a new company or business idea, typically used to attract potential investors or partners. It should clearly convey the startup’s vision and potential. Key elements include:

• Company name and logo
• Value proposition
• Media coverage 
• Market opportunity
• Investment stage 
• Funding requirements

5. Pitch one-pager

Salespeople, entrepreneurs, and project managers can all use the pitch one-pager to summarize what they offer their audience. It also works as a leave-behind for potential collaborators and investors. Key elements include:

• Name and logo 
• Solution overview
• Market analysis and forecasts
• Business model
• Competitive advantage

This investor one-pager designed by Kridha Graphics on Dribble contains everything investors will want to know in a clear, colorful format. The result is a pitch that’s attractive and informative in equal measure. 

6. Company report one-pager

This is a high-level summary of a company’s performance over a specific period (usually quarterly or annually). It’s used to give stakeholders the lowdown on progress and future plans. It also works as an employee handout or as a prompt for meetings. Key elements include:

• Executive summary
• Financial highlights
• Key achievements
• Challenges and solutions
• Future outlook

7. Product one-pager

A product one-pager gives potential customers/investors an overview of a product, highlighting its features, benefits, and key specs. It’s useful for sales teams and retailers, who can get the topline facts before talking to a customer or delivering a pitch on your company’s behalf. 

• Company name and logo 
• Product description
• Key features (do them in this order — remember: sell the sizzle, not the steak ! Or in other words, people buy what they want first, then consider its features second). 
• Technical specifications
• Customer testimonials

Panasonic Toughbook’s TOUGHBOOK 20 one-pager is actually (drum roll) two pages. The first is a more accessible sales pitch, with the drier product specs spilling over into the second page (which you can see here ). Design-wise, it takes advantage of punchy headers, arresting imagery, and nice use of color and layout to highlight key bits of information.  

8. Investor update one-pager

An investor update one-pager is a brief document used to keep investors informed about the company’s progress, financial status, and future plans. Key elements include:

• Company overview
• Recent achievements
• Financial performance
• Key metrics
• Future plans

9. Employee orientation one-pager

New hires need to take on a lot of information fast. Avoid overloading them with TMI with an orientation one-pager to tell them the essentials. Key elements include:

• Mission and values
• Key policies and procedures
• Employee benefits
• Contact information for HR
• Onboarding checklist

This recruitment one-pager on Slideshare features all the key information a new starter might need, including HR contacts, responsibilities, and even a little Gantt chart setting out the recruitment princess in timed chunks. 

10. Strategic plan one-pager

A strategic plan one-pager provides a high-level overview of an organization’s strategic goals and how they plan to achieve them. It’s a tool for ensuring all stakeholders are aligned and accountable. Key elements include:

• Vision/mission statement
• Strategic goals

11. B2B one-pager

A B2B one-pager is a marketing document aimed at other businesses, highlighting your company’s services, benefits, and why other businesses should choose to work with you. Key elements include:

• Overview 
• Services offered
• Client success stories
• Testimonials 

This one-pager by Growth Enabler makes good use of visuals, icons, and bullet points. The result is a one-pager that feels packed full of information without feeling cluttered. 

One-pager tips and best practices 

Here are some rules to live by when it comes to creating a one-pager. 

Keep it concise and clearly structured 

Perhaps the most important element of a one-pager is brevity. 

• Stick to the essentials. To do this, put yourself in your audience’s shoes. What do they absolutely need to know?
• Use bullet points and short paragraphs to maintain brevity
• Organize content in a logical flow
• Use headings and subheadings for easy navigation
• Highlight the most important points you want the reader to remember
• Avoid unnecessary details or jargon
• Place the most important information at the top

Use strong visuals and consistent branding

• Incorporate relevant images, icons, and graphics
• Use charts or infographics to illustrate data points
• Use company logos, colors, and fonts
• Ensure the design aligns with your brand identity

Start and end clearly 

• Start with a compelling headline that grabs attention and makes it clear what the one-pager is about immediately
• Include a clear CTA that tells the reader what to do next
• Make the CTA prominent and easy to follow

Design for appeal and accessibility 

• Use a font size that is easy to read
• Avoid overly decorative fonts
• Don’t overcrowd the page with text
• Use white space to make the content more digestible
• Ensure all images and graphics are high-resolution
• Avoid pixelated or blurry visuals

Proofread for errors

• Make sure there are no grammatical errors or typos
• Double-check all facts and figures for accuracy
• Check links and phone numbers to make sure all contact details are correct

Tailor to your audience

• Know who your audience is and what they need
• Customize the content to meet their interests and expectations

Make it shareable

• Provide digital and print-friendly versions
• Include your contact information for easy follow-up

Test and get feedback

• Share drafts with colleagues or stakeholders to get feedback
• Make necessary revisions based on the feedback received

Update regularly

• Keep the content current and relevant.
• Update the one-pager as needed to reflect new information or changes

Design flawless one-pagers every time with Cacoo 

Using diagramming tools can take your one-pagers up a notch. Cacoo , our own platform, comes with a library of templates, which you can use to create your one-pager and the diagrams within it. Select your design, then just drag and drop everything from shapes and text to charts and more into your page. No more fighting with weird formatting — just polished presentations filled with clear charts everyone can understand. Ready to give it a try?

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Improving data sharing in wind energy - structural health monitoring case study

• Barber, Sarah
• Marykovskiy, Yuriy
• Abdallah, Imad

A lack of data sharing in the wind energy sector presents a large barrier to increasing the value of wind energy through innovation. One way of improving data sharing is to make it "FAIR": findable, accessible, interoperable and reusable. The FAIR Data Maturity Model is a tool developed by the Research Data Alliance that can be used to assess and improve the "FAIRness" of data, by quantifying the extent of its findability, accessibility, interoperability and reusability. In this work, we investigate how the FAIR Data Maturity Model could be applied to improve data sharing in the wind energy sector, via a structural health monitoring (SHM) case study. This case study is created as part of a WeDoWind challenge, and was chosen due to the high potential of SHM in reducing the costs of energy through predictive maintenance. WeDoWind is a framework for creating mutually beneficial collaborations, and the WeDoWind wind energy ecosystem is a growing ecosystem of diverse people all over the world sharing and exchanging knowledge and data. It is found that the FAIRness of the provided data set is limited due to the lack of community standards, and the absence of public data sharing services catering specifically to the wind energy context. However, the FAIR Data Maturity Model is successfully applied to improve the FAIRness of the data sets in the case study. A participant survey shows that this made data sharing easier in the context of a WeDoWind data sharing project. Finally, the project results in a set of recommendations for helping the wind energy community to improve the FAIRness of data.

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Spatiotemporal variabilities in evapotranspiration of alfalfa: a case study using remote sensing metric and ssebop models and eddy covariance.

1. Introduction

2. materials and methods, 2.1. description of the study area, 2.2. climate of the region, 2.3. et measurement using eddy covariance, 2.4. reference evapotranspiration, 2.5. satellite images and preprocessing, 2.6. remote sensing et models, 2.6.1. metric model, 2.6.2. ssebop model, 2.7. pixel selection, 2.8. statistical analysis, 3. results and discussion, 3.1. weather, 3.2. spatial distribution of et, 3.3. comparison of et estimates, 4. conclusions, author contributions, data availability statement, acknowledgments, conflicts of interest.

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Share and Cite

Tawalbeh, Z.M.; Bawazir, A.S.; Fernald, A.; Sabie, R. Spatiotemporal Variabilities in Evapotranspiration of Alfalfa: A Case Study Using Remote Sensing METRIC and SSEBop Models and Eddy Covariance. Remote Sens. 2024 , 16 , 2290. https://doi.org/10.3390/rs16132290

Tawalbeh ZM, Bawazir AS, Fernald A, Sabie R. Spatiotemporal Variabilities in Evapotranspiration of Alfalfa: A Case Study Using Remote Sensing METRIC and SSEBop Models and Eddy Covariance. Remote Sensing . 2024; 16(13):2290. https://doi.org/10.3390/rs16132290

Tawalbeh, Zada M., A. Salim Bawazir, Alexander Fernald, and Robert Sabie. 2024. "Spatiotemporal Variabilities in Evapotranspiration of Alfalfa: A Case Study Using Remote Sensing METRIC and SSEBop Models and Eddy Covariance" Remote Sensing 16, no. 13: 2290. https://doi.org/10.3390/rs16132290

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The Ultimate List of One Pager Templates Every Business Needs

Written by: Raja Mandal

One pagers are  a powerful tool for presenting essential information in a concise and visually appealing format. You can use them to communicate summaries of products, services, or projects, making them effective tools for marketing and communication purposes.

However, finding a high-quality one-pager template that meets your business needs can be daunting. Although some one-pager templates are available online, most have average designs and limited customization options.

How do you find the right template or design that suits your specific needs and goals?

Don't worry; we’ve got your back.

We've done extensive research and assembled a collection of one-pager templates to captivate your audience and make a lasting impression.

Whether it's marketing, sales, project management or human resources, this article contains all the necessary one-page templates to run your business.

Let's start!

Table of Contents

What is a one pager, benefits of using one pagers, types of one pagers you can use.

• A one pager is a single-page document that captures the key points of a project, idea, product or service.
• It is designed to be concise and visually appealing, with all relevant information presented in a clear and organized manner.
• One Pager allows for precise and impactful communication, enhances visual appeal, saves time and serves different purposes.
• Visme's one pager templates are the best way to present information concisely and effectively. From marketing and sales to project management to human resources, you'll get all the templates you need to run your business efficiently.
• Sign-up for Visme teams to find tools and templates for the specific needs of different teams across your organization.

A One Pager is a concise, single-page document designed to capture attention and convey essential information effectively. It's a powerful tool for businesses, condensing key details onto a single page to provide a comprehensive overview of a product, service or project.

The simple layout and attractive design of a one pager help the audience understand the main message quickly and easily.

In the business world, one-pagers are available in different formats to meet various needs. They can be brochures, project timelines, press releases, event flyers or even resumes. The versatility of a one pager enables businesses to provide comprehensive overviews, engage attention and adapt to different formats to achieve their communication goals.

Here's an example of a one pager.

Utilizing a One Pager offers numerous advantages for businesses and individuals alike. Let's explore some of these benefits:

1. Effective Communication: By condensing information onto a single page, One Pager allows for precise and impactful communication. They help you convey your message concisely, ensuring that key points are delivered in a focused and easily digestible manner.

2. Visual Appeal: One pagers often incorporate visually engaging elements like charts, graphics and images. These visual components enhance the overall presentation, making it more compelling and memorable for the audience.

3. Time Efficiency: With one pagers, you can save time by avoiding lengthy reports or presentations. The format lets you present the most important information efficiently, making it ideal for busy professionals who must communicate quickly and effectively.

4. Versatility: You can use one pagers across various industries and sectors, serving different purposes such as product promotion, idea pitching, project updates and business overviews. Their flexibility allows you to adapt them to your specific needs and objectives.

Simplify content creation and brand management for your team

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In this section, we will explore the various types of one pager templates you can use to convey different aspects of your business effectively.

Whether you need to showcase a product, outline a project plan, present financial data, or post a job advertisement, there is a specific type of one-pager tailored to meet your unique needs.

Jump to this section:

General One Pager Templates

Startup one page templates, business plan one pager template, marketing one pager templates, case study one pager templates, human resource one pager templates, designer one pager templates, sales one pager templates, project management one pager templates, financial one pager templates, training & development one pagers, non profit one pager templates.

If you need to create a professional document quickly, such as a one pager, you can use Visme's AI document generator . It is a powerful tool that simplifies your work, allowing you to create high-quality, impressive documents without spending too much time or effort.

Generate a first-draft document from a text prompt, select a style and the tool will generate text, images, icons and everything else.

Let's begin with the general one-pager templates. You can use them for various purposes and present information concisely and distraction-free.

Retail Business Plan One Pager Template

Showcase your retail business plan in a concise and visually appealing format using this business plan one pager template. It provides a structured layout to outline key elements of a business plan, including business description, consumer persona, marketing channels, sales funnel and more.

You can use this business one pager template to communicate your unique value proposition, market opportunities and growth strategies to potential investors, partners or stakeholders.

Customize the sections to align with your business goals, market analysis and financial projections.

Finding everything you need in Visme has never been easier with our Shortcut feature . By simply typing the forward slash ("/"), a convenient pop-up appears with a search bar, giving you instant access to everything within Visme.

From animations and text boxes to design elements and data visualizations , find what you need without wasting time searching through menus or options.

Tech Company One Pager Proposal

Present your tech company's expertise and solutions with our Tech Company One Pager Proposal. Showcase your cutting-edge technologies, services and success stories in a concise and visually appealing format. Tailor the sections to highlight your competitive advantage, industry experience and contact information. Add hotspots to expand key  sections details or direct readers to essential links, like product pages or a contact us page .

With a professional and persuasive approach, this template enables you to make a compelling case for partnerships or project collaborations, positioning your tech company as a leader in the industry.

IT Service One Pager Template

This IT service one pager template is designed to give the audience a quick understanding of your service, how it works and how it can benefit them. This tool can serve as a marketing tool to attract potential customers or improve communication with your existing customer base.

Or, you can use it to help your new hires or clients quickly get up to speed with your services.

With its modern and minimalistic design, there's plenty of room for you to display your services, client testimonials and pricing details all on one page.

SMART Goals Worksheet

Setting and achieving goals is the secret to success for any business and individual.

But how do you ensure your goals will help you achieve your vision and mission?

The answer is by setting Specific, Measurable, Actionable, Realistic and Time-bound (SMART) goals. Use this SMART goals worksheet template to set goals, gain clarity and stay on track. It includes customizable sections for setting SMART problems and answers and a problem-solving cheat sheet.

Development Process One Pager Proposal

Present your development process in a concise and visually appealing manner using our development process one pager proposal template. Customize the sections to outline the key phases, milestones, and deliverables of your development project. Present a clear and concise overview that stakeholders can easily understand.

Streamline communication and ensure alignment in the development process with this informative and visually appealing one-pager template.

A startup one-pager template summarizes a business's value proposition, market potential, and competitive advantage in a single, captivating document. Here are a few startup one page templates you can use.

Tech Company Startup One Pager Template

Give a splash of color to your startup's presentation with this tech company startup one pager template.

This one pager inspiration template makes your statistics come to life by providing multiple ways to depict your data through engaging visualizations like vertical bar graphs, pie charts and tables.

With a clean and exciting layout, this template allows you to share critical information, such as profiles of lead investors and your marketing and sales strategy. It's a simple yet effective tool to help your startup stand out and attract potential investors.

App Startup One Pager Template

Brighten up your business idea with this app startup one pager template. It features specific icons to highlight important details like the type of funding, the stage of funding, and the total amount raised. A well-structured section is also available to outline your target market description.

With a visually engaging donut chart, providing a financial overview becomes an easy task. This template ensures your startup’s information is easily understood.

Here’s a comprehensive article about creating a startup one pager to secure funding for your startup.

With a business plan one pager, you can quickly and clearly communicate the company's business plan to potential investors, partners or stakeholders. Here are templates to get you started.

Sales Business Plan One Pager Template

This bold, black and neon color template makes your sales business plan stand out. It smartly uses boxed sections to highlight your executive summary and the products and services you offer. The one pager layout's straightforward design makes it easy for readers to quickly understand your business' key aspects .

An allocated area for your target market is also present, allowing you to define your potential customers precisely.

Marketing Business Plan One Pager Template

This marketing business plan one pager template combines style with function, ensuring a high-impact, visually pleasing presentation of your marketing business plan.

Innovative radial gauges offer a refreshing way to present market analysis, while traditional bar graphs illustrate the company's size and niche. Plus, a clear pie chart provides a geographical distribution, giving a holistic overview of your location strategy.

Unlock the power of effective marketing communication with our marketing one pager templates . Present your products, services, or campaigns in a concise and visually captivating format, leaving a lasting impression on your target audience.

Creative Brief

A creative brief is a one page document that outlines the goals, strategies, challenges, outcomes and other crucial details for various projects. It can be used for marketing, branding, design and various other projects.

Whether you want to pitch a new product or service, design an advertisement or create a website, creative brief one pager templates will help you clearly define your objectives and provide the right information for your team.

Use the template below to make a creative brief for your video production business or customize it to suit your varied needs.

Customer Journey Map

As a marketer or business owner, you want to know as much as possible about your customers so that you can identify their needs and provide solutions. A customer journey map helps you do just that by enabling you to visualize how people interact with your brand or business over time. It is an excellent tool for gaining insights into your target audience and helping them solve their problems.

Use the template below to create an easy-to-understand customer journey map that can help boost sales and improve customer service.

Marketing infographic

If you are looking for a quick and easy way to market your products and services, a marketing infographic is the best tool to do that. A marketing infographic is a great one pager example that can explain any concept in an easy-to-understand way for your target audience.

The versatility of an infographic lets you reach your target audience on any platform, from social media and emails to company websites and print media.

Choose a suitable marketing infographic template from the Visme library and customize it using our free online infographic maker .

What’s an email marketing campaign without a professionally designed newsletter? Newsletters are one of the most effective ways to communicate with your audience, build your brand's credibility and establish yourself as an expert in your industry.

Also, it is the best way to keep your customers informed about new products, services and promotions.

You can create a professional-looking newsletter by choosing one of our templates, adding your content and customizing it to match your brand identity. Visme’s one pager templates for newsletters include various designs and layouts you can customize for any industry, company or organization.

Boost credibility and share compelling stories of how clients have achieved success with your product using the one-pager case study templates below.

E-commerce One Pager Case Study Template

This template is perfect if you're looking at the exciting world of cryptocurrency payments.

Using soothing blues and white, it's easy on the eyes and gets your point across clearly. It has a particular area for listing all the discoveries and results from your study. A bar graph helps show info about different age groups in a way anyone can grasp.

It's a simple, neat way to let everyone know what your study has found.

Nutritional Product One Pager Case Study Template

This template combines simplicity and detail, allowing you to present your case study effectively and engagingly. It is designed with a color palette that harmonizes beautifully and instantly connects with your natural pies. It showcases an easy-to-understand bar graph detailing the acceptance rate among various age groups.

Clear spaces for Key Performance Indicators provide a snapshot of your product's achievements. Additionally, it employs radial gauges for an eye-catching display of your study's findings and outcomes.

Read our comprehensive guide to learn how to create an impressive one pager case study . It includes a step-by-step process, templates and best practices to master creating a striking one-pager case study.

Empower your HR team and improve processes with our human resource one pager templates. Streamline evaluations, attract top talent, provide recommendations, simplify job offers and enhance internal communication.

Performance Review

Elevate your performance evaluation process with our comprehensive performance review templates. This highly useful tool helps HR professionals evaluate employee performance, recognize strengths, and identify areas that need improvement.

With well-structured sections for ratings, feedback and action plans, these one pager templates ensure a constructive and effective performance review process. Streamline your evaluations, foster employee growth, and drive overall performance excellence.

Job Advertisement

Highlight key responsibilities, qualifications and company culture in a visually appealing and informative layout. Our job advertisement one pager templates feature customizable sections for job descriptions, desired skills and benefits, which grab the attention of potential candidates. Its persuasive and professional design portrays your brand in good light.

Letter of Recommendation

With a letter of recommendation, you can provide employees with constructive feedback on their performance while offering a recommendation letter that they can use in future job applications.

Empower your employees' career journeys with our personalized letter of recommendation templates . Showcase their strengths and capabilities through persuasive and well-structured recommendations. Highlight qualifications, skills and notable achievements to support job applications, promotions or professional development opportunities.

Are you looking for a fair and effective way to offer a candidate an employment opportunity? Our job offer letter templates are designed for use by employers when offering new job positions. You can customize them with your company’s information and tailor them to meet the needs of each candidate.

The templates include sections for position details, compensation, benefits, and terms of employment. With an organized layout and clear information, the templates ensure seamless communication and informed decision-making for candidates.

Using posters to promote events, job fairs, job openings and other company news is an effective way to reach a large audience. You can design posters and post them in public places or display them on your website.

Customize Visme's poster templates with your company's logo , brand colors and brand fonts to create a professional-looking promotional tool. The templates include editable text areas where you can include information about the event or job opening and contact information.

Elevate your brand identity with Visme's powerful brand design tool . It lets you create and save your branding materials, including logos, color palettes and font styles, all in one place. Maintain consistency across your designs and effortlessly apply your brand elements to any project in a few clicks.

Read this article to learn more about setting up your branding kit in Visme .

Showcase your design concepts and creative projects in a visually stunning and concise format that leaves a lasting impression on your clients. Use these designer one pager templates to elevate your design game and make your work shine.

From film production to website design, a storyboard template is a game-changer for bringing ideas to life and aligning stakeholders with the creative vision. Our Storyboard one pager templates provide a structured layout to map out the sequence of events, visualize key scenes, and convey the narrative flow.

You can customize sections such as descriptions, images, sketches and more to present ideas and concepts clearly and effectively.

Choose from thousands of design elements, such as vector icons , illustrations, 3D animated graphics and more to customize your one pager template. And, if you want to take things to the next level, use Visme’s AI image generator .

Create images, art, 3D objects, icons, abstracts and whatever you need to make the storyboard more engaging.

Transforming ideas into tangible visual representations is made easy with our mock up one pager templates. Whether it's a website, mobile app or product design, this template allows designers to present their work in a realistic and visually stunning way.

The mock up templates help designers demonstrate functionality, user experience and aesthetics with customizable sections for images, descriptions and interactive elements. Impress clients or stakeholders with lifelike mock-ups that bring your designs to life and provide a tangible preview of the final product.

Design Brief

Clear communication and a shared understanding of projects are vital for successful design. Capture and present the project objectives, target audience, design guidelines and deliverables using our one pager design brief templates.

Customize the templates to include the goals, target audience, product description, timeline and more to ensure a comprehensive and effective briefing process.

Designers can utilize these templates to align stakeholders, establish project parameters and lay the foundation for successful design outcomes.

Visme empowers your design team with powerful collaboration features that skyrocket productivity. Seamlessly collaborate on projects by inviting team members via email to edit and provide real-time feedback.

With the live editing feature, multiple team members can work on the same project simultaneously, making edits and providing real-time feedback. Stay organized with comments, track changes and access version history to keep your design process streamlined and efficient. With Visme's workflow management features , you can efficiently manage tasks, progress, deadlines and corrections from one place.

Read this article to learn more about how to do collaborative design right with Visme. You can also watch the video below for more information.

Join the ranks of designers saving nearly 79% in time and cost with Visme. Here is what Kendra Bradley, Graphic Content Developer at WOW has to say about Visme.

“Visme saves time and is a whole lot more affordable than most other content development programs out there now. It makes it easy to develop professional, polished content.”

“We were looking for a new internal design program, so we got Visme and loved it. From there, we started introducing new teammates to it and it’s become a staple on our team.”

In this section, we will explore the realm of Sales One Pager templates and their significant role in boosting sales performance. Streamline processes, engage prospects and drive conversions with these invaluable tools.

Sales Battlecards

The sales battlecard one pager templates are a game-changer for sales professionals. It provides a comprehensive overview of competitive intelligence, product features and unique selling points. These templates allow sales reps to address objections effectively, highlight key advantages and win the sales battle.

It includes sections for competitive analysis, key messages and objection handling that are some of the most valuable resources for sales reps to navigate the competitive landscape and close more deals.

Customer Persona

Understanding the target audience is crucial for effective sales and creating other sales collateral, including battle cards and product sell sheets.

Visme provides 30+ customer persona templates to create detailed profiles of your ideal customers. Capture their demographics, pain points, motivations, spending behavior and more.

Customize the templates to tailor your messaging, address customer needs and build stronger connections. By aligning sales strategies with customer personas, you can drive personalized interactions, nurture relationships and increase sales effectiveness.

Product Sell Sheet

Are you looking to present your products in a compelling way? You want to highlight the benefits, features and specifications of your products. Use our product sell sheet templates to create effective sales collateral that effectively communicates the value of your offerings.

Customize the templates to match your brand’s tone and voice. Make sure you include all relevant information about pricing, availability and more.

Food Processor Product Sell Sheet Template

With this product sell sheet template, you get a vibrant tool that puts your food processor in the spotlight and significantly impacts your sales outcomes.

It effectively uses vector icons and a high-quality image of your product, creating an immediate visual impact. Most importantly, it accommodates your product's core features and specifications in a crisp layout. Salespeople can use these details to better understand the product and convince potential customers about its unique features.

Pictures often communicate louder than words; having captivating visuals in your business document can go a long way in engaging your audience. Use Visme's AI image editing tools to instantly edit, touch up, unblur, and upscale your visuals, ensuring they always leave a lasting impact.

Headphone Product Sell Sheet Template

The headphone product sell sheet template, with various shades of purple, invokes feelings of creativity and luxury. It offers a dedicated space for a brief company description, enabling you to showcase what makes your brand stand out. Detailing necessities like speaker size, sensitivity and ear pad material becomes straightforward with this template's clear, organized sections.

The bottom area is designed to focus on unique features; it's the perfect spotlight for your unique selling points.

And the best part? You can customize it for any product or service, regardless of the industry or business type.

Brochures are versatile tools for presenting comprehensive information about products, services or company offerings. Our brochure templates provide a visually engaging layout with customizable sections for content, images and contact details.

Also, Visme offers two popular types of brochure templates: bifold brochures and trifold brochure templates .

These templates enable sales professionals to create impactful brochures that captivate prospects and effectively communicate key messages.

With its professional design and organized structure, the brochure templates help sales teams leave a lasting impression and drive interest in their offerings.

Gain valuable insights into your content's performance with Visme's analytics feature . Track views, engagement and interactions to understand how your audience interacts with your visual content. You can also get additional information such as date/time of view, visitor IP, visitor location, total time spent on the project and source.

Consumer Product One Pager Template

Are you looking for a tool to present the essence of your consumer product idea to potential investors or partners? This consumer product one pager template will help you do that.

This template is specifically designed to showcase your product idea in a concise and visually compelling manner, making a significant impact on your audience. It features sections for a product overview, company overview, product specifications and more.

Use it for captivating sales presentations, impactful product launches, enticing eCommerce listings and compelling sales collateral.

Customize the template to match your brand's aesthetic, ensuring a cohesive and visually appealing representation of your product.

Company Sales One Pager Template

Attract new customers and investors using this company sales one pager template. The template includes a company overview, product description, benefits and target market analysis. It also has room for your contact details at the bottom of the page.

Edit the customizable sections and replace the information with your own to create a sales one pager that is sure to close a deal.

Billing Software Datasheet Template

With a pleasing blue color scheme and pink as an accent color, this sheet creates a visually appealing outline for potential clients. It smartly provides information on essential areas—system requirements, installation procedures and data security details. Including critical features gives a snapshot of the software's unique capabilities.

This comprehensive template covers all the crucial elements of your billing software. It ensures that every pitch counts by presenting your software in an organized, professional and engaging manner.

Food Manufacturing Datasheet Template

This template ensures that your detailed specifications, safety features, testing, quality control procedures, and the manufacturing process are comprehensively presented. The clever use of icons for every point aids in quick understanding, ensuring your message gets across. This professional one pager template is not only visually appealing but is also a thoughtful tool for communicating crucial manufacturing details.

Explore additional 9 data sheet templates from Visme’s library to showcase your product details effectively.

Effective communication and streamlined processes are the keys to success in project management. That's where project management one pager templates come into play. Let’s talk about the templates Visme has to offer.

Project Timeline

Efficiently track project progress and milestones with our project timeline templates. This visual tool provides a comprehensive overview of project tasks and their scheduled durations. By outlining key deliverables and dependencies, project managers and team members can stay on track and meet project deadlines effectively.

With its customizable sections and visually appealing design, the project timeline template ensures clear communication and keeps stakeholders informed about project progress and timelines.

Project Charter

Use Visme's project charter one pager templates to establish a solid foundation for your projects. The templates will help you outline the project objectives, deliverables, budget, stakeholders and more. You can also use the one pagers to get everyone on board with the project, and it will help you keep track of your progress throughout.

The templates align project teams and stakeholders on expectations by clearly defining project goals, success criteria, roles and responsibilities.

Streamline your project management process and optimize resource utilization with our visually appealing and easily customizable one pager schedule templates . This one pager example empowers project managers to allocate resources effectively, track task durations and ensure timely delivery.

The schedule template visually represents project activities and timelines, enabling teams to stay organized and on track. Customize the sections for task descriptions, start and end dates and assigned resources to fit your project's needs.

If your projects include managing a heavy workload of social media content, Visme has you covered. With our social media scheduler , you can streamline the process by designing and publishing your content all in one place. Create engaging visuals, schedule posts in advance and easily optimize your social media presence.

When it comes to presenting concise information, Visme is a game changer. Hear it from one of our satisfied customers Wolfgang H.| Adjunct Professor.

“I love to present concise information (i.e. sweet and easy) both for PC and mobile devices. Therefore, Visme is great and the learning curve was very manageable. Templates are inspiring. Once in a while I browse through them and use bits and pieces from good looking remplates”

Now, let's take a look at some of Visme's financial one pager templates. These business one pagers help you craft impactful press releases, streamline budget planning, and present comprehensive balance sheets with confidence and clarity.

Press Release

A press release is an excellent example of a one pager that you can use to communicate the financial news or updates about your business. It's an effective way of generating attention and interest in your company, product or service.

If you plan on launching a new product or service or want to inform people about a significant event or milestone in your company finances, consider creating a press release to share with the media and the public.

Try Visme's press release templates to create professional-looking press releases and attract the media.

Budgets are an essential part of any business, whether you're a start-up or an established company. It will help you understand how much you can afford to spend and how much it will cost to run your business. It also helps you see where your money goes so that you can make changes as needed.

To avoid the hassle of learning complex budgeting tools, use Visme's easily customizable budget templates . They provide a clear overview of your income and expenses, allowing you to identify areas where you can cut costs or invest more.

Financial Company Balance Sheet

Obtain a concise snapshot of your company's financial health using Visme's balance sheet templates. Customize this company one pager design to present key financial data such as assets, liabilities, debt and equity in a clear and organized manner.

Below is an example one pager balance sheet template that you can customize according to your industry and business type.

Keeping your financial documents up to date is an essential yet challenging part of running a business smoothly. With Visme's dynamic fields feature , you can streamline the process and ensure accuracy in your financial reports, invoices and other essential documents.

Simply input your information once, and it will update across all instances, ensuring accuracy and saving time. Watch the video below to see this feature in action.

Are you looking for something to increase the impact of your training and development initiatives? Visme’s training and development one pagers might be of great help. Create interactive worksheets, professional certificates and engaging infographics to enhance learning experiences and drive knowledge retention.

Support the learners' training journey using Visme's one pager worksheet templates . A worksheet is the best way to capture key points and takeaways from a training session. It is also an effective way to reinforce the learning objectives and ensure everyone in the class understands what they need to know.

One of the best ways to present your training program is with an infographic, a visual representation of information. An infographic includes text, graphics and other elements that help you explain complex concepts in an easy-to-understand manner.

The best infographics are visually appealing, easy to understand and informative. And if you want to create one, Visme's free online infographic maker is the best tool.

Choose from 1000+ infographic templates and customize them to prepare your one pager training material.

Visme gives you various downloading and sharing options for your one pager. Download your customized one pager in various formats such as PNG, JPG, PDF and HTML. Share them on social media channels to engage your followers, send them via email to specific recipients, or embed them on websites using a snippet of code.

Furthermore, Visme is compatible with learning management systems, allowing you to export the one pager learning materials in SCORM and xAPI format .

Certificate

A certificate one pager is a great way to recognize an employee or team for their hard work and dedication. Visme's one pager certificate templates are perfect for anyone looking to create a professional-looking certificate in minutes.

Once the training is complete and the employee has reached a certain level of competency, reward them with a certificate that displays their accomplishments.

Or, if an employee has received a promotion or a new position, present them with a certificate that recognizes their achievements.

Additionally, you can read this article about 18 one pager templates to discover more one pager design examples and how to use them.

Let's take a look at some of our top nonprofit one pager templates. These customizable templates can help you get your message across, whether you're fundraising, making a business proposal, releasing news or seeking event sponsorship.

Fundraiser Project One Pager Proposal Template

Stand out with this well-organized and clean fundraiser project one pager template, perfect for nonprofits aiming to make a strong impression. The template incorporates a sleek and structured layout with its black, yellow and gray color scheme, presentable enough to catch anyone's attention.

It offers designated spaces for your organization's logo, information about the event location, details of the guests and profiles of key speakers, creating an excellent tool for sharing key information about your nonprofit events.

Education Non-profit One Pager Business Proposal Template

Present your education-related nonprofit business proposal with this easy-to-use one pager template. It allows you to provide an organization overview, problem statement, solutions, the target audience and a comprehensive market and competitive analysis.

The included vertical bar graph feature further enhances the proposal by letting you visualize and articulate financial projections effectively.

Event Sponsorship Request One Pager Template

Attract potential sponsors for your event with this elegantly designed Event Sponsorship Request One Pager template. Its design, highlighted by a captivating combination of blue, black and white, is intended to draw attention and inspire action.

Each segment, including the executive summary, program objectives, and sponsorship packages, is logically set up for potential sponsors to comprehend your proposition effortlessly.

Non Profit One Pager Press Release Template

Spread the word about your nonprofit's latest news and achievements with this eye-catching non profit one pager press release template. With vibrant shades of orange, this template is designed to grab the attention of your target audience while maintaining a professional and organized layout.

The dynamic colors create visual interest and encourage readers to engage with your press release and learn more about your organization's story, milestones or upcoming events.

Environmental Non Profit Trifold Brochure Template

Capture the essence of your environmentally focused mission with this visually pleasing non profit trifold brochure template. Featuring a serene green color scheme complemented by images of lush plants and trees, this template exudes a calming and earth-friendly atmosphere.

The inclusion of inspirational quotes throughout helps to motivate readers and depict the substantial impact of contributions to your cause. The template creates a powerful tool for conveying your environmental nonprofit's message.

Unlock the Power of One Pager Templates with Visme

As promised, we have provided you with the ultimate list of one pager templates your business needs. These templates are designed to help you effectively communicate your ideas and make a lasting impact on your audience.

With Visme's drag-and-drop editor, you have the freedom to customize your chosen templates to match your brand and message. Easily add your own content, images and branding elements to create professional-looking one pagers that captivate your audience.

Visme is not limited to one pager templates. It is a comprehensive design tool that offers a wide array of features and templates for various teams. Whether you need marketing materials, sales presentations, HR documents or interactive training modules, Visme has you covered. Empower your organization with visually compelling content that drives results.

Sign up for Visme teams today and unleash your creativity with powerful design tools and templates.

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About the Author

Raja Antony Mandal is a Content Writer at Visme. He can quickly adapt to different writing styles, possess strong research skills, and know SEO fundamentals. Raja wants to share valuable information with his audience by telling captivating stories in his articles. He wants to travel and party a lot on the weekends, but his guitar, drum set, and volleyball court don’t let him.

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America’s Top Doctor on Why He Wants Warning Labels on Social Media

The surgeon general says parents should be aware that using the platforms might harm adolescents’ mental health..

Hosted by Sabrina Tavernise

Produced by Lynsea Garrison ,  Rob Szypko ,  Alex Stern and Rikki Novetsky

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Warning: This episode contains mentions of bullying and suicide.

A rising tide of mental health problems among teenagers has sent parents, teachers and doctors searching for answers. This week, the U.S. surgeon general, Dr. Vivek H. Murthy, offered one: social media.

Today, Dr. Murthy discusses his proposal to require platforms such as YouTube, TikTok and Instagram to include warning labels, like those that appear on tobacco and alcohol products.

On today’s episode

Dr. Vivek H. Murthy , the U.S. surgeon general.

Background reading

Dr. Murthy cannot unilaterally impose warnings on social media; the action requires approval by Congress .

Read a guest essay by Dr. Murthy: Why I’m Calling for a Warning Label on Social Media Platforms .

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An earlier version of this episode misstated one of Donald Sutherland’s most notable roles. He starred in the film M*A*S*H, not the television series that followed.

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